A
Med Practice Hero
Solution
RReevviieeww HHeerroo®
A MED PRACTICE HERO® SOLUTION
Reviews Impact on Healthcare
Impact of the Internet
Today, 92% seek health information online and 86% admit that negative reviews
impact their final decision. One study even revealed that a single inflammatory
review could cost a practice as many as 30 patients a month!
Why are Google Business Reviews so important?
There are several factors that have rendered Google Business as the de facto authority on
reputation:
It's one of the first and most widely used systems for online reputation
Its sophisticated algorithm optimizes for quality and hard to manipulate
They are highly visible and show-up right below sponsored ads on a Google inquiry.
"My entire business determined by a few opinions?"
Unfortunately, that's not too far fetched. There are more practices available than ever
before that all compete for new patients. Social Proof becomes increasingly important for
people to make quick determinations, so those with poor reviews get passed-over for those
with high reviews as a matter of human nature.
"I've had some bad reviews, can I report them and have them removed?'
You can always report reviews, however Google rarely removes one unless it can be proven
that some illegal act is taking place. Reviews are opinions and Google doesn't want to
censor peoples' actual feelings.
"So, what are my options?"
The good news is, you don't have to sit idly by and just pray that good
reviews come your way! There are several actions that a practice can take
which help encourage positive reviews and mitigate for negative reviews.
-Contact the patient, discuss their issue, resolve it and ask for a revision
-Ensure all reply communications are handled with empathy and action
-Prove the bad reviews are an anomaly with an overwhelming number of positive reviews
-Implement a system that makes it easy for your patients to provide a review
RReevviieeww HHeerroo®
A MED PRACTICE HERO® SOLUTION
How does it work?
The Front Desk enters the
patient name, email, phone
and date of next appointment
on a simple form.
The email notification Based on when A patient profile is
is received by the practice wants to created automatically
patient
Non clicks get a follow notify patients in the system
up (Email / SMS)
A 1, 2 or 3 star review routs the A 4 or 5 star review gets
patient to a custom form to hear routed to google business
about their issue. page review pane
If the check box is toggled, 4-5 Star reviewers are
Review hero will call the tagged in the CRM and
patient to learn about the
issue and report back added to a custom
email automation
The Review Automation &
Appointment Reminder/ profile
Confirmation system are Email automation
initiated with a single form entry reminds patients about
check-ups and services
the practice offers
RReevviieeww HHeerroo®
A MED PRACTICE HERO® SOLUTION
Appointment Notifications
The Front Desk enters A patient profile is
the patient name, created automatically
email, phone and date in the system and the
of next appointment on
a simple form. the automation
engaged.
The patient receives Patient receives email
a reminder Robo confirmation and
Call for their
appointment 24 invite to view website
hours in advance.
If Based on when the practice
confirmed wants to notify patients
The first email notification
is sent with Date, Time,
Location and appointment
confirmation link.
If
UNconfirmed
If Based on when the practice
confirmed wants to notify patients
A text message is sent to
the patient to confirm their
appointment.
If
UNconfirmed
A Report is Automatically If Based on when the practice
Sent to the Front Desk confirmed wants to notify patients
for all Confirmed
Appointments for the A Robo Call or Voicemail is
Next Day sent to the patient to
confirm their appointment.
*Initiated automatically Receptionist calls to If
with Review Hero form confirm appointment UNconfirmed
RReevviieeww HHeerroo®
A MED PRACTICE HERO SOLUTION
Packages Includes
[optional] Kiosk Check-in Mode With the purchase of a kiosk, patients can
[custom] check-into the practice
Email Template (coming soon)
[custom]
[custom] SEO Booster We set-up your Email Autoresponders for
[Hosted Prequal Form] Review requests
We can host the PreQual form on your own
website for more SEO development
Marketing Table Tent We will provide a Table Tent for checkout to
remind patients to review
Review Prequal We will install the Prequalification form and
automation logic
Email Marketing We will create up to 5 auto email responders
for positive reviewer follow-ups
Google Business Link w/ QR Code We will provide a direct link and QR code for
your Google Business Review pane
Negative Feedback call (5x/mo) We will call up to 5 patients a month on
behalf of the practice for negative feedback
Appointment Reminder We will set up the Email, SMS and RoboCall
& Confirmation Reminder/Confirmation system
No commitment, cancel anytime Just give us 30 days written notice!
Pricing
$300 (one time set-up)
$500/Month
RReevviieeww HHeerroo®
A MED PRACTICE HERO® SOLUTION
FAQ
Q: Will this actually work?
A: Yes, it's proven! It requires only minor adjustments to the patient flow procedure, but it's common to see
review numbers increase by orders of magnitude!
Q: What kind of results should I expect?
A: Although we do not make guarantees and warranties about the number of reviews (we are dealing with
human behavior here) we can reasonably expect a 20-patient a day practice get 1-2 extra reviews a day!
Q: Is this within Google's rules?
A: Google does not want you to provide incentives for reviews as they believe it could influence their opinion.
They do not mind if you ask for reviews or even direct people to your google business page which is what we are
doing .
Q: What's the ROI on a Google Review?
A: The value of a -5 star review is highly debated and research is still coming in. Higher-rated practices are
certainly winning online, however practices with a 5.0 review rating appear as if their reviews are unauthentic
and it may work against them!
The cost of a bad review has also been highly scrutinized.It can vary from field to field based on the total patient
value. Losing 30 patients a month for a family practice at $450/patient average versus a plastic surgeon at
$4,000/patient is a big difference!
Q: Will I have to do anything for this to work?
A: Absolutely! We receive more SPAM than ever, so unless we tell the story and prepare the patient for the email,
it will be disregarded with the rest. We provide multiple ways in which the practice can effectively leverage the
Review Hero solution.®
Some physicians have a brief conversation about the online reviews which tends to be the most powerful.
However, some are reluctant to discuss business matters in which case MA/PA or check-out can have the 10
second conversation.
Q: If I have to ask for reviews, why do I need Review Hero?
A: Review Hero's role in the process is incredibly important! It makes getting to your google business page with
the review pane open with 1 click possible! It also Pre-screens patients who will be leaving poor reviews and re-
directs them to an internal system which provides the practice a mechanism to resolve the issue before it
becomes public.
And if that weren't enough, it also can serve as a: check-in system, email marketing system for re-targeting 4/5
star reviewers and more!
Q: Does Review Hero® work for any other review system?
A: At this time, Review Hero® is built to leverage Google's platform for the shear fact that it's relied on much
more than any other system in the healthcare industry: Zocdoc, healthgrades, WebMD & demand force included.
We are always evaluating integration into other platforms as these trends change.
RReevviieeww HHeerroo®
A MED PRACTICE HERO SOLUTION
Other popular systems provide standard, The Others A comprehensive review management,
out-of-the-box services that are limited and vs appointment notification/confirmation &
require long-term commitments Review Hero email automation system
Ownership of the Reviews
Email Template [Customizable]
SEO Booster
[Hosted Prequel Form]
Marketing Table Tent
Custom Prequal Form [Customizable]
Email Marketing to High Reviewers [Customizable]
[Internal system] Google Business Review System
Negative Feedback human call (5x/mo)
[Limited] Appointment Reminder & Confirmation [Customizable]
No commitment, cancel anytime
[12 Months] Pricing Pricing
$300 (one time set-up)
Pricing
$300 (one time set-up) $500/Month
$600/Month
AppoinRtemvSeieenwrtvHNiceoretoif® i+cation 3
Package includes: Description
• Reputation Management & Appointment • HIPAA compliant System boost)
Notification/Confirmation System • Hosted Form Handling (SEO
• Event triggering (logic)
• Custom Landing Page for Pre-screening Review
• Custom Feedback Form for negative reviews
• Google Business™ review pane redirect for positive
review
• Reporting & Notifications • Alerts for Review (set-up) Confirmations
• Appointment Reminder & Confirmation
• Reports for Reviews (monthly)
• Daily Report for Auto Appointment
• Email Marketing click reporting
• Customized email appointment reminder (set-up)
• Customized SMS appointment reminder (set-up)
• Appointment confirmation for email & SMS
• Email Marketing
• Review Email Creation with trigger (logic)
• Automated follow-up email for non-responders
• Automated shut-down (logic) after response
• Automated Email drip campaign for positive
responders (up to 5 emails customized).
• Customer Service
• 5 Free patient follow-up phone calls a month for poor
review feedback
• Unlimited ticket support/help desk
•
Phone support standard business hours M-F 9-5
• Additional Package Tools • A table tent for check-out window
• A script for recommended communication with patient
• A Custom QR code for directing patients to Google
Business™ review pane
Review Hero® is a monthly subscription service of Med Practice Hero. Med Practice Hero makes no warranties, claims or guarantees of
success. Med Practice Hero does not handle sensitive patient information or sell any client information to third party services. This
contract is month-to-month and requires a written, 30-day notice of termination. A valid credit card is required which will be billed
automatically at the beginning of the service date and each subsequent month thereafter until cancelled. Review Hero® service does not
require an on-site visit, however specific, custom elements of the service require cooperation from Practice Management.
By signing here, the practice is accepting of these terms and conditions:
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Med Practice Hero offers select services that require the authorization of automatic
recurring payments. By signing this form, the client hereby agrees to provide Med
Practice Hero with authorization to auto-charge the provided credit card for the total
monthly invoice balance on invoice due date. Changes in credit card information or
expiring credit cards must be updated 14 days prior to billing date to avoid a $50 late
fee. 30 day written notice is required for cancellation of services.
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