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Graphic Design Specialization - Cousera X CalArts, Divyanshu Singh

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Published by burnersurner, 2020-07-25 04:12:40

pixelbeings

Graphic Design Specialization - Cousera X CalArts, Divyanshu Singh

Brand



Development


Guide

Contents







History 4



Mindmap 7



Philosophy 8



Names 11



References - Contempary 12



References - Historical 15


Typeface - Exploration 16



Typeface - Development 19



Final Logotype 20



Color Palette 23



Logo - Development 24



Logo 27



Secondary Type 28


Modularity 31



Imagery 32



Brand Application 35

My start-up



builds


personalized



computers

History




















































































4

India is a nation of budding digital technology, but this wasn’t

the case before 2016; a year that introduced internet to every


household and every person. As the accessibility changed,

o

so did the ways f learning. Now plethora of information was
at the fingertips of the users, making way for new ideas and

needs; one of these needs was high quality computers.




A student by the name of Rahul Berwal, while assembling his

own computer realized that market do not cater to the needs


to customers, but emphasize on the sale patterns of already

established companies, which may not provide the desired

results. He also understood that what used to be a small niche

community in India was becoming a mainstream idea.




After graduating he launched pixelbeings; a custom computer

building company, to help people who might not know much

about computers, but still wanted to experience the superior

performance. He wanted to represent the stories and struggles


of the customers in the computers, by adding a personal touch

related to the customers. His focus was to provide services that

exclusively catered to customer demands irrespective of their

level of expertise, catering to everyone from a beginner to power-

users.








5

Emotions

Safe Options
Custom

Vault





Private








Personal
Pixel






Sans-Serif
Modern Technical










Abstract Digital Computers






Simple


Performance






Fast Efficient






Planes Car Rocket Electricity







Boost
Speedometer Lightning Bolt

Options



Mindmap
Choices







Freedom








Type Design


Software




Technical


Hardware Part Design











India
Diversity








Culture
Environment
Efficient






Electricity Terrain







Lightning Bolt Mountains

Philosophy



















































































8

Innovative
Personal

• Desirable • Fancy

• Custom • Functional


• Options • Practical


• Choices • Bleeding Edge












Performance

Enthusiastic
• Fast
• Passion
• Accurate
• Educational

• Efficient


























9

Pixel Beings




















Compute–R–us




Spec Upgrade





Virtuality




Frames & Chips




Radix





PXLCORE























10

Names



















































































11

References






Contempary











































































12

13

14

References






Historical











































































15

Typeface






Exploration











Avenir pixelbeings PixelBeings






Futura pixelbeings PixelBeings






Nunito pixelbeings PixelBeings





Roboto Slab pixelbeings PixelBeings






Avant Garde pixelbeings PixelBeings































16

PIXELBEINGS pixelbeings PIXELbeings






PIXELBEINGS pixelbeings PIXELbeings





PIXELBEINGS pixelbeings PIXELbeings






PIXELBEINGS pixelbeings PIXELbeings






PIXELBEINGS pixelbeings PIXELbeings

18

Typeface






Development











































































19

Final Logotype



















































































20

21

#f76371













#5eea68












#218dd6












#eae424













#173458









22

Color Palette











The inspiration for this

color palette was the

pixels present inside

an LED screen. A pixel

contains 3 individualy lit

LEDs of Red, Green and

Blue colors.



The color Yellow was

added to the color palette

as a reference to the

light added to the Red,

Green and Blue Colors

when using additive

colorspace.



Navy blue was added

to the palette to make

the type of the brand

more legible by increase

the contrast between

the type color and the

backgrounds.






23

Logo






Development











































































24

25

512px






26

Logo











48px











72px












92px























144px










A4 : 612*792px






27

Secondary Type






Slogan












Build One. Become One.





Build One. Become One.






Build One. Become One.








Build One. Become One.









Build One. Become One.















Type Family - Pacifico








28

Page Heading 50pt






Sub Heading 35pt











Body Text — Pixel Beings started with the concept of helping the PC 15pt
community to develop and prosper using already attained recourses
25pt
by one being; and grow by connecting lives as if connecting pixels.





A student by the name of Rahul Berwal, while assembling his own

computer realized that market do not cater to the needs to customers,

but emphasize on the sale patterns of already established companies,

which may not provide the desired results. He also understood that

what used to be a small niche community in India was becoming

a mainstream idea.

























Type Family - Nunito








29

30

Modularity














Implementing the “beings” of the

name, multiple marks are designed

with a lively touch to given them.

These marks can represent natural

beings, can be used according

to thier need, for example: marks


of departments inside the company.



Later on, customers can submit

a mark of their own which can

be applied on products of their

choices.


































31

Imagery



















































































32

33

34

Brand Application






Computers











































































35

Peripherals











































































36

37

38

Mobile/Tab App











































































39

Apparel











































































40

41

Graphic Design

Specialization



CalArts X Coursera









Made by

Divyanshu Singh




2020


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