Brand
Development
Guide
Contents
History 4
Mindmap 7
Philosophy 8
Names 11
References - Contempary 12
References - Historical 15
Typeface - Exploration 16
Typeface - Development 19
Final Logotype 20
Color Palette 23
Logo - Development 24
Logo 27
Secondary Type 28
Modularity 31
Imagery 32
Brand Application 35
My start-up
builds
personalized
computers
History
4
India is a nation of budding digital technology, but this wasn’t
the case before 2016; a year that introduced internet to every
household and every person. As the accessibility changed,
o
so did the ways f learning. Now plethora of information was
at the fingertips of the users, making way for new ideas and
needs; one of these needs was high quality computers.
A student by the name of Rahul Berwal, while assembling his
own computer realized that market do not cater to the needs
to customers, but emphasize on the sale patterns of already
established companies, which may not provide the desired
results. He also understood that what used to be a small niche
community in India was becoming a mainstream idea.
After graduating he launched pixelbeings; a custom computer
building company, to help people who might not know much
about computers, but still wanted to experience the superior
performance. He wanted to represent the stories and struggles
of the customers in the computers, by adding a personal touch
related to the customers. His focus was to provide services that
exclusively catered to customer demands irrespective of their
level of expertise, catering to everyone from a beginner to power-
users.
5
Emotions
Safe Options
Custom
Vault
Private
Personal
Pixel
Sans-Serif
Modern Technical
Abstract Digital Computers
Simple
Performance
Fast Efficient
Planes Car Rocket Electricity
Boost
Speedometer Lightning Bolt
Options
Mindmap
Choices
Freedom
Type Design
Software
Technical
Hardware Part Design
India
Diversity
Culture
Environment
Efficient
Electricity Terrain
Lightning Bolt Mountains
Philosophy
8
Innovative
Personal
• Desirable • Fancy
• Custom • Functional
• Options • Practical
• Choices • Bleeding Edge
Performance
Enthusiastic
• Fast
• Passion
• Accurate
• Educational
• Efficient
9
Pixel Beings
Compute–R–us
Spec Upgrade
Virtuality
Frames & Chips
Radix
PXLCORE
10
Names
11
References
Contempary
12
13
14
References
Historical
15
Typeface
Exploration
Avenir pixelbeings PixelBeings
Futura pixelbeings PixelBeings
Nunito pixelbeings PixelBeings
Roboto Slab pixelbeings PixelBeings
Avant Garde pixelbeings PixelBeings
16
PIXELBEINGS pixelbeings PIXELbeings
PIXELBEINGS pixelbeings PIXELbeings
PIXELBEINGS pixelbeings PIXELbeings
PIXELBEINGS pixelbeings PIXELbeings
PIXELBEINGS pixelbeings PIXELbeings
18
Typeface
Development
19
Final Logotype
20
21
#f76371
#5eea68
#218dd6
#eae424
#173458
22
Color Palette
The inspiration for this
color palette was the
pixels present inside
an LED screen. A pixel
contains 3 individualy lit
LEDs of Red, Green and
Blue colors.
The color Yellow was
added to the color palette
as a reference to the
light added to the Red,
Green and Blue Colors
when using additive
colorspace.
Navy blue was added
to the palette to make
the type of the brand
more legible by increase
the contrast between
the type color and the
backgrounds.
23
Logo
Development
24
25
512px
26
Logo
48px
72px
92px
144px
A4 : 612*792px
27
Secondary Type
Slogan
Build One. Become One.
Build One. Become One.
Build One. Become One.
Build One. Become One.
Build One. Become One.
Type Family - Pacifico
28
Page Heading 50pt
Sub Heading 35pt
Body Text — Pixel Beings started with the concept of helping the PC 15pt
community to develop and prosper using already attained recourses
25pt
by one being; and grow by connecting lives as if connecting pixels.
A student by the name of Rahul Berwal, while assembling his own
computer realized that market do not cater to the needs to customers,
but emphasize on the sale patterns of already established companies,
which may not provide the desired results. He also understood that
what used to be a small niche community in India was becoming
a mainstream idea.
Type Family - Nunito
29
30
Modularity
Implementing the “beings” of the
name, multiple marks are designed
with a lively touch to given them.
These marks can represent natural
beings, can be used according
to thier need, for example: marks
of departments inside the company.
Later on, customers can submit
a mark of their own which can
be applied on products of their
choices.
31
Imagery
32
33
34
Brand Application
Computers
35
Peripherals
36
37
38
Mobile/Tab App
39
Apparel
40
41
Graphic Design
Specialization
CalArts X Coursera
Made by
Divyanshu Singh
2020