BUSBY BRANDED JUNE 2016

VOL 1 ISSUE 2 JUNE 2016

- WINTER 2016 -

Celebrating the Best of our Brand

awards evening, a night dedicated To me however, a brand is a chose to close out their careers at
to celebrating our people and promise; a commitment to Busby.
acknowledging the contributions quality, consistency, and
made by individuals that uniqueness that represent value. The night was about celebrating
collectively make Busby the our people. The “Best of our
foremost international Branded When I think about what makes Brand” may have been present
Retailer in SA. Busby Great, the obvious answer but I know that none of our
is our Product and the achievements would be possible
“The Best of the Brand” international Brands that entrust without each of you and the
us to deliver on their brand contribution you make daily.
campaign provided an promise. But there is a factor that
is unique to Busby, something I am confident that we will
Despite tough economic opportunity for peers to that no licensor can do without continue to position Busby as we
us. Its intangible, it’s our DNA,
conditions and a weakening recognise the greatness in others. it’s our unique “personality” and grow from good to great. People
that is created and upheld by our drive our business !
rand, we have held our ground The “Brand” element was people.
specifically chosen as I’m often Please see page 2 for
and posted good results. Many asked about the concept of a Not only did we celebrate the the full list of winners
“Brand”. Of course, in our Best of our Brand in various
factors have contributed to this, business, brands are the categories, we also recognized the and pictures of the
cornerstone of everything we do. long service of over 20 staff who event
improvements in the A Brand is best described as a have completed 15 years service
package of emotional function with the group as well as three
merchandising strategies, and physical attributes that incredibly special individuals that
encapsulates the consumers
reductions in fixed costs, new

stores and revamps. However

one major factor remains that

gives us a competitive advantage

– our People.

I recently had the pleasure of experience with a product or

hosting the Best of the Brand service.

inside this issue

GROWING THE  Women’s Secret
BRAND  Winter Trends
 Best store manager in the World
 Moving on up: Linda Ncube  Mall of Africa
 Management Development Program
 Quote Worthy  Who’s New
 Social Media Marketing
 Retail top performers  Staff Competition
CELEBRATING
OUR STARS

IN OTHER NEWS
 Long-service awards
 The best of our brand
 CEO Award: Innovation
 CEO Award for Excellence

BUSBY GIVES BACK
 Here to support Winnie Mabaso Foundation

starscelebrating our

Serving Busby: 15 Years and counting

Our long service recipients are true to us on the journey. It is with From Warehouse
examples of the Busby value of appreciation and appreciation that we
Commitment. Receiving an award recognize our long service recipients. Mosisi Khumalo
for the completion of over 15 years’ Nonkqubela Makalaza
service with an employer is a rare From the retail Johannah Ramadumetsa Moseri
and substantial achievement. These division: Advantage Motona
individuals have seen Busby grow Anna Ngwenya
through acquisitions from a niche Isobel Jardim Nonhlanhla Dlamini
luggage business to the leading Cheryl Pastor Gladwin Kgakatsi
provider of international Branded Matela Tryphina
fashion. In 15 years the House Thank you for your commitment!
of Busby has grown from under 100 From Shared
employees to over 2000 Services:
employees and from 4 brands to 15
and counting. These employees have Alison Alberts
seen Busby expand its operations Dorothy Galetti
across borders, and even continents Jay Kisten
whilst increasing its footprint within Naomi Molefe
SA from under 20 stores to over 275 Umesh Rabekessan
points of presence.
From Trading Division
The Busby Journey would not have
been possible without the contribution Janine Cunningham Scott
of our employees and none are as Dennis O Connor- Dennis has been
valued as those who have stood next with the house of Busby in excess of
34 years,
Bibi Choonara

The Best of Our Brand the Year the nominees were: Manager of the year was Tamzyn Irwin –
Tamzyn’s are also achieved budget for the
In November 2015 an invitation was put to Chailane Tjituka Guess The Grove period under review and she obtained over
business to nominate the Best of our Brand. 32% of the category votes
Rene Isaacs Call It Spring Cresta Shopping
In order to qualify for an award, the nominee Centre In the category of Operations manager of
must have received nominations from the year the nominees are:
business. Over 900 nominations were Ronald Wilson ALDO Rosebank
received. These were analysed and overlayed  Rowan Van Vuuren
against business performance and key metrics Runner up Rene Sheik, achieved 120,4%
in order to establish our Best of Brand. sales to budget and 16% of the category  Christina Bettencourt
votes
Our objective was focused on the Greatness  Stefan Kuhn
in Others. Categories included all Busby The winner of the Retail Store Manager
Divisions and departments to allow for employee of the year Anees Omar achieved Winner by a very narrow margin,
greater inclusion an exceptional performance of 154,7% to driven by a 4% higher achievement in sales
Budget for the Operations Manager of the year was
Within the Retail Division, Retail Sales Niel Van Der Berg – Neil obtained over
Employee of the Year the nominees were In the category of Area /Regional 35% of the category votes, Neil’s area
manager of the year the nominees were: exceeded the turnover plans for the period
Sakhile Masina Guess Ilanga and reported exceptional shrinkage results.
 Dewald Van Dyk
Aaron Kakololo Guess The Grove
 Lisa Baker
Nontethelelo Nxumalo Mango Sandton
(Runner Up)  Monya Bamberger

Our Winner of the Retail Sales Employee of Runner up Linda Ncube’s Region achieved
the Year was Loganthan Pillay – Logan over 100% to budget and he obtained 12%
achieved 249% to budget and 4% of the of the votes in the category
votes
The winner of the Area/ Regional
In the category of Retail Store Manager of

In the category of Retail Support Congratulations Angelique Kirsten as she is on maternity leave
Employee of the Year the nominees were:
In the category of Head Office Employee In the category of Shared Services Employee
 Altaaf Khan - Assistant Store Manager of the Year the year the nominees were: of the Year the year the nominees are:
ALDO Gateway
 Keshia Naidoo HR: HR Consultant  Annemarie Joubert – SDM
 Jolene Knoesen – National Visual
Merchandise manager Guess  Linda Moyanve HR: HR Administrator  Amina Goolam - Order Admin Supervisor:
Busbrand
 Kenneth Mavenho- Stock Room Megan Mcguiness Divisional Brand
Controller Mango Sandton Manager  Bronwyn Engelbrecht – Strategic Sourcing
Manager
 Asifa Hoosen – Sales Assistant Frasers  Shaista Seetaram Brand Manager CIS
Pavillion  Amanda bond – Order Admin Manager

Our Winner, who received more votes than Our Winner: Crystal Smit, Order Admin
any other nominee was Angelique Marran, Manager Busby Trading with 31% of the
National Visual Manager Aldo – Category votes. Crystal’s nominations
Angelique received 60% of category votes. highlight her dedication, commitment,
Angelique is recognized for her exceptional positive attitude and willingness to go the
attitude, dedication and work ethic, skill at extra mile. Well done Crystal!
visual merchandising and ability to mentor
staff

The Winner: Kirsten Barker, ALDO
Brand Manager, with 16% of the
Category votes, was recognized for living the
Busby values in all her interactions. The
nominations received highlight Kirsten’s
passion for people and product, her
ability to encourage and inspire and her
status as a role model amongst her peers.
Megan Mcguyiness collected the Award on behalf of

CEO Award: Innovation CEO Award for Excellence

Choosing a winner for innovation is The CEO Award for Excellence is and GP of over 125% to budget. Karen
presented to individuals who consistently and her team introduced packaging
always tough as many of the exceed expectations. Nominees concept for the pick and pay clothing
recognised in this category were : stores that increased sales to 7 000 units
innovations undertaken will take time per week. The box concept has been
For International Recognition: Top rolled out to 320 Pick and Pay stores.
to reflect the importance however, is that International Store winner in the sales
without innovation we would fall behind in category for Mall of the North. Runners This great concept enables stock to reach
a world where knowledge doubles every 12 up: Top International Store in the IPT the floor a lot quicker than our usual
months , However when we look at the Category for The Grove Namibia. Top garments that get delivered on. In
impact of the innovations highlighted, it international store in Customer Service addition to the above, Saks has also
bodes well for the Future House of Busby. Category for Sandton expanding their product offering,
Our winners in the Category of Innovation maximized on their relationships with
is : The Busbrand team. This team, through Topshop/ Topman – Won: Gateway – current customers and expanded sales in
innovative approaches to product, sourcing World class standards and staff order to achieve the 34% over budget
and leveraging product knowledge and performance YTD.
supplier relationships, introduced an Aldo Club Elite Winner: Store
affordable Branded Guess Denim at R 599. Manager Carl Lehman – Aldo Sandton Well Done !
With 200 thousand units confirmed for
Spring 16 and a projected value of R 13,8M Brand Development award in
in sales, we are very excited about the recognition of continued investment,
impact that this product will have on the execution and vision in developing the
Guess business. ALDO and CIS Brands

Michelle North - Exceptional Support
to the Retail Team

The 2015 CEO award for excellence went
to the Saks Team, for achieving sales
performance in excess of 134% to budget



GROWING THE BRAND

Moving on UP: Linda Ncube

A Busby career success story: who after many challenges and success in his great teamwork helps reach a common goal,
Aldo Area Manager, Linda Ncube ranks grew into an Area Manager in the Aldo by building one another to reach the ultimate
who started his career with Busby brand. Even through the challenges of objective. When we are aware of each other’s
in the stockroom and today boasts ensuring that all the stores he had previously strengths and weaknesses, we can all
the title of runner up: Area managed reached and at times exceeded their capitalize cohesively on opportunities that
Manager of the Year 2015 targets, through exploring his potential in all come the team’s way. I believe I have
avenues of his role he has remained at the reached this far by exceeding expectations,
pinnacle of grooming himself to success. being goal driven and focused.”

The highlight of Linda’s career was when he Linda has found a home in his retail career
earned a promotion to become the Store that he had never anticipated at The House
Manager of the Aldo flagship store in Of Busby to which he believes many do not
Sandton City Shopping Centre in 2013 where realize. “Never limit yourself, look further –
he grew in experience and knowledge. there’s always something better in the
frontiers waiting for you!”
“Over the years I have learnt that
- Faith Mukansi
“Through determination,
Linda Ncube started with The House Of willingness to learn and hard
Busby in 2008 as a Stockroom Controller work the sky truly becomes
your limit”

Guess Who’s Inspired?

Perfection is something that we all have integrity and show great passion for RETAIL TOP PERFORMERS
strive for, compete for and fight for. what you do, be committed and remember
Perfection however is something that you have a whole team in the store to Call it Spring Highveld Mall:
unobtainable as standards change, rely on. Never forget your roots. 184% to budget
perceptions change and we change.
What you should strive for is growth. Your journey at Busby will be Call it Spring Paviliion:
Growth as a staff member, change as a unforgettable. We are one big family that 157% to budget
person. If you keep the vision of where it sometimes fight, often laugh, on occasion
is you want to end up in front of you, it will disagree, but we also stand together and we Tumi V&A Waterfront:
be easy to achieve the necessary growth work for one common goal. Always 148% to budget
you will require. Remember that we all have remember that you have been given the
an end goal but we do not go straight there, opportunity to come work for this great Store in Store:
on the way there are many smaller goals to establishment because we believe in your
achieve that equip you with the tools to potential, we believe in your passion, Steve Madden Edgars Gateway:
enable you to successfully manage and believe in your vision and we believe in you 170%
achieve the end goal. Life is a journey of
lessons and adventures, it is fun and - Stefan Kuhn, Guess National Aldo Edgars Gateway:
amazing and if you look very closely you Operations Manager 158%
will ALWAYS find something remarkably
positive in every situation you encounter. Steve Madden Edgars V&A:
153%
If you achieve 80% of your budget, it is
not ok as we need to achieve 100%. WELL DONE TO ALL
However, this means that you are 80%
there and only need to grow and develop
20% more to get to that 100%. To truly
succeed at Busby you need to have the
right attitude, be positive. You need to



“The best way to find YOURSELF, is to lose YOURSELF in the service of OTHERS”

Mahatma Ghandi

Here to support the Winnie Mabaso Foundation

My experience regarding a fabulous day to make a trip there remember to take Upon arriving at the informal settlement
spent with the Winnie Mabaso Foundation “Padkos” with because you are in for a very there was a group of ladies sitting in tent
is the primary focus of this article. long drive. Arriving at the foundation we and the smile they had when they saw us
Incidentally that day also culminates with were greeted by our amazing driver who carrying cupcakes, tea, and juice, and of
the equally fantastic first week I’ve would be taking us to one of the informal course, the underwear that we had in boxes!
experienced at the House Of Busby, feelings settlements in Ennerdale. I called him Being around the ladies on that day was so
further cemented by the experience of “Scorpio” because he had no fear on his special because they were grateful for
helping the previously disadvantaged which face. everything that they received from us.
I believe forms the core values of this
company. The abovementioned and more is We also met the ladies at the foundation and I am truly blessed to have had this amazing
what I shall be undertaking to share with they were cooking up a storm for the kids at experience with the HR Team and the rest
you. the home. We were greeted by the founder, of the Busby Group.
Lisa Ashton, who showed us around the
The Winnie Mabaso Foundation is situated home and told us about her journey Tamlyn Vezasie
in the heart of Ennerdale. On my way there becoming involved with the foundation and
it was a bit nerve wrecking because I have how it has impacted on her life on a positive
never been to Ennerdale before and, trust note.
me, it is quite the distance! So if you decide

HR Team and the rest of the Busby
Group in Ennerdale

ssssh it’s a Popular Spanish lingerie brand Women’s Secret is set to
open it’s first local store in Mall of Africa

The House of Busby will be adding a new brand to our lists, first store opened in the centre of Madrid, Spain. The objective
Women’Secret. Women'Secret is designed to be the brand of was to become a leader in creativity, efficiency and sensitivity in
underwear, sleepwear and swimwear for women who wish to feel the underwear and lingerie sector. Its success has been
pretty, comfortable and sexy every day and at all times.. It creates unstoppable and in 2001 the firm embarked on its international
exciting new ideas to make life simpler and more fun. A brand expansion strategy. Today, Women’Secret has more than 652
created for, and by, women. stores in over 61 countries.

The Brand works to develop a global brand capable of We are proud to be opening our first Women’ Secret store in Mall
combining prestige, femininity and modernity at excellent prices. of Africa.
Women’Secret is part of the Group Cortefiel, Europe's fifth
biggest textile group. Women'Secret was created in 1993, and the



Winter trends

MENS

As we enter winter, menswear sees the return of the LONGER LINE TEE
traditional cardigan; with classic buttons and cable knit
TRADITIONAL detailing making this piece an essential layering item. We
CARDIGAN also see the continuation of the longer line tee with a
curved hemline, making a strong statement with bold
graphic prints on. When the weather turns cold we are
spoilt with our styled moto jackets and the classic all
America hoody. The Moto styling carries through into
denim with the introduction of the Moto jean with all
over knee detail. Denim has never been this strong as we
warm up the season with the padded denim jacket that
can be worn with our all-over abrasion styles or the
washed black skinny jean with slit knees.

LADIES

MOTO JACKET Winter 2016 is here - hues of rose gold and metallic to HOODY
MOTO JEAN brighten up your winter wardrobe! Our iconic muscle
tee highlighted with hints of metallic to dress up or REVERSABLE
down is a must for this season, as well as our reversible KNITWEAR
knitwear to wear as a cardigan or a sweater with gold
and silver detailing! Eco-leather jackets to keep you
warm and leopard print items to keep our girl sexy
during the cold months. Denim will always be an
essential item in every girls wardrobe and this season
dark indigo with silver and gold embellishment is a must
have, featuring a shorter inseam and paired beautifully
with a black fitted coated denim jacket. We also see
white being introduced towards the end of the season
that will lead into Spring and Summer.

- Imelda Laurie Merchandise Executive Guess
Wholesale

This classic knit cowl-neck sweater features a sexy
V-back for an unexpected twist on the essential
layering piece. Style it off the shoulder or reverse
the V to the front for an even sexier look.
Reversible front to back.

ROSE GOLD &
METALLIC

BLACK COATED DENIM &
ECO-LEATHER JACKETS

Best Store Manager in the World: Carl Lehman

Not Many will be able to call themselves “Best in the World”.
This is a title reserved for the Elite, the best of the best and
those who achieve exceptional heights. One such individual is
Carl Lehman, Store Manager Aldo Sandton.

Carl beat strong competition at the Aldo Club Elite awards, a
prestigious event held annually by Aldo at their head office in
Montreal Canada.

Carl was measured against the entire Aldo operation globally on the
following factors:

 Sales performance

 Store operations

 Team Management

 Visual Merchandising

For this amazing achievement he had to dominate the above criteria
– especially sales performance.

Carl achieved the highest % over budget as well as the highest
growth increase on last year.

Well done Carl on an outstanding Achievement—you have made us
Proud !

- Niel Van Den Berg, Divisional Operations Manager: Retail

Mall of Africa will be South brands. Mall of Africa shopping
Africa biggest single phase experience will be like no other.
shopping mall development to
date. It is 131 000m2. Aside from shopping, Mall of
Africa will offer a choice of
It combines the latest world-class entertainment and
restaurants.
international trends,
The House of Busby has
environmentally sustainable opened 11 stores within the
new Mall, being: Forever
materials and technologies. It is New, Mango, Top Shop,
Karen Millen. Women Secret,
designed around new urbanism Guess , Aldo, Nine West,
Steve Madden, Call it Spring,
principles of walkable, mixed – Guess Kids.

use environments to create a These stores will be flagship
stores.
truly cutting-edge shopping
Be on the look out and go see
experience. what the fuss is all about.

The mall opened on the 28 April
2016, perfectly situated between
Johannesburg and Pretoria. Mall
of Africa will be a visual, social
and economic anchor within
Waterfall, Midrand.

There will be over 300 shops of
carefully selected retailers of
local and leading international

MANAGEMENT DEVELOPMENT PROGRAM

Learners “We are excited to introduce the National places of work.
Qualifications Framework Level 5: Buying
&Shakers ‘ and Planning Learnership. This learnership prides itself on providing
skills-oriented training with immediate
2016 got off to a frenetic pace at the 10 employees have been selected by applicability, value and relevance in the
Learning and HR Department at Busby. management to participate in this workplace.
All Behavioural and Functional courses viz. programme which is facilitated by Edutel.
Induction, Customer Service, Industrial Employees on this Learnership are from Busby’s commitment to developing our staff
Relations, Management and HIV training Retail, Trading, SAKs and SDM. They are: is intended to build the new generation of
and Technical courses (POS and Back Phindile Mbatha,Noelle Mostert, Michael leadership. We firmly believe that
Office) began in earnest to equip new and Behr, Karen Heymans, Jessica Wiid, development opportunities should be
newly promoted employees to supercharge Karyshka, Naidoo, Dolly Sithole, Jane accessible and customised to ensure that
workplace performance. Rakau, Charne Lapage, Kirsty Magnus. each employee is given the opportunity to
become a full and productive part of the
Ensuring that our staff are fully equipped to The National Qualifications Framework Busby Vision.
excel at their roles leads to accelerated level 3: National Certificate-Wholesale and
productivity, increased sales, compliant Retail Operations also commenced during We look forward to seeing the contribution
workplaces and enhanced staff effectiveness. the period. The learnership will be and impact that these 45 students will have
undertaken by 35 employees from Durban, on the business and wish them every success
The opening of the new Mall of Africa saw Gauteng and Cape Town. All delegates are during the year.
an increase in new employees being trained from Retail and are Assistant Store Managers
in the first quarter of 2016. or Store Managers.

In addition to this, the Busby Learnership’s Our focus is on making learning deeply
for 2016 commenced in April. absorbing, inspiring people to connect with
and apply what they learn back at their

Hello House of Busby’s creative juices in the Marketing
department, Leane Adolph is the name that you
have been looking for!

my name is She anchors her career success in integrity, mutual
respect, trust and honesty. Leane’s wealth of
Leane experience and expertise has been shaped by the great
Adolph leaders that she has come across during her career.

She believes in adding value through the sharing of
knowledge and development of others. Marketing
allows her to express her passion for numbers and
creative arts/thinking.

“When all functions in a business understand their
value in their respective roles and work harmoniously
towards executing with excellence, success naturally
follows” Leane is enthusiastic about driving the vision
of The House of Busby reinforcing our position as the
leader in our industry. In closing she left us this
awesome quote that she lives by;

“ In the 21st Century success cannot be limited to how well you read and
write but rather by the pace, at which you learn, unlearn and relearn,
that sets you apart from the rest!



TV Celebrities

Personalities

.

 96 likes Magazine
aldoshoes_sa “Being bold & Covers
taking risks is what I do & this is a
reflection of everything that the
ALDO Inspiration is Everywhere
campaign stands for.” -
@jimmynevis #ALDOInspiredSA

 230 likes Social Media
aldoshoes_sa “I have so many different

pieces in my wardrobe and I love mixing

and matching to create different outfits.” Social Media
- @shashinaidoo #ALDOInspiredSA

Bloggers Marketing

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

It’s time to
sharpen those
colouring pencils!
Adult Colouring Competition

R500 Terms & Conditions:

Gift Voucher 1. Competition is open to all Busby employees.
up for 2. Limited to 1 (one) entry per employee.
grabs! 3. All entries to reach Lauren

([email protected]) by Thursday, 7 July
2016.
4. Judges decision is final and no correspondence
will be entered into.
5. Terms & Conditions subject to change without
prior notice.
6. Winners will be announced in the next issue of
the Branded Newsletter.

Good Luck!