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Special Issue #3 - Journal of Emergency Management - Research and Applied Science - COVID-19 Pandemic Response

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Published by Weston Medical Publishing, LLC, 2023-03-22 17:43:34

JEM V20 N7 COVID-19 Special #3

Special Issue #3 - Journal of Emergency Management - Research and Applied Science - COVID-19 Pandemic Response

93 Journal of Emergency Management Vol. 20, No. 7 Special Issue on COVID-19 with the preventive measures against Covid-19?” (question 15 in “Questionnaire administered to the population” section of Appendix A), the study sought to understand what the community respondents felt were constraints on the ability of the population to comply with COVID-19 preventive measures. The reasons, associated with CC/messaging, in verbatim, included “ . . . poor government communication . . .,” “ . . . insufficient sensitization . . .,” “ . . . stigmatization of patients with illnesses by the government and lack of adequate knowledge on prevention,” “ignorance,” “lack of information,” “The government politicized the whole thing . . . lots of doubts,” and “population is not getting enough credible information on real cases.” The following statements from the respondents indicate the consequences of improper messaging: “ . . . lack of transparency . . .,” “ . . . state media tagged people who died from other illnesses and hurriedly buried them when their families knew they had been suffering from other ailments . . .,” “ . . . disbelief on the existence of COVID in Cameroon,” “population distrust . . .,” “ . . . nonconfidence in public information . . .,” “lack of trust in government . . .,” and “some are in doubt if the disease exist.” These expressions paint a good image of CC lapses that impede the pandemic response. Stigmatization is also a handicap to the implementation of COVID-19 prevention measures. The community respondents were asked to ascertain through a Likert scale, the extent to which COVID-19 patients were stigmatized (question 18 in “Questionnaire administered to the population” section of Appendix A). The analysis (Figure 7) indicates that most COVID-19 patients are somewhat stigmatized to very stigmatized. This relatively high percentage of stigmatized patients was confirmed when triangulated with the healthcare informants who were asked the same question. 96.4 percent (n = 27) agreed that stigmatization of COVID-19 patients is prevalent in Cameroon. The implication, they said, is that COVID19 patients are avoiding treatment. DISCUSSION This paper has demonstrated how the IDEA model of IHRCC can be applied to investigate a novel health crisis by analyzing CC during the COVID-19 pandemic in Cameroon using the four central building blocks of the framework (IDEA). “Timing” is a cornerstone to CC that needs improvement. Swift action to institute lockdown measure could have slowed the spread of the virus. Likewise, delay in providing treatment protocols/ guidance had implications for effective healthcare interventions. The authorities could make their messages/speeches more compassionate to assure the populace that their feelings and worries are recognized and taken seriously. This helps in building public trust in government pandemic management.48 The conspicuous lack of proximity messages is concerning since physical closeness to the virus is a potential risk.49 Messages about the most prevalent virus locations will facilitate risk avoidance behavior. The use of apps that can detect close proximity with infected persons can also serve as a virus infection tracing tool. “Distribution” is encouraging, albeit improvements are required. The government has no control over information on other social media online platforms. Trust building in government sources of information is, therefore, required. This may demand that the authorities be able to provide timely, consistent, accurate, and credible crisis messages to huge swathes of the population. Although research evidence indicates satisfactory messaging on the symptoms, transmission, and infection of coronavirus, more sanitization is required in rural areas. To expedite healthcare provision, it is imperative for the government to be swift, concise, clear, and use the Figure 7. Stigmatization of COVID-19 patients. 07-SA-Weston-JEM#210071.indd 93 14/03/22 7:40 PM


94 Journal of Emergency Management Vol. 20, No. 7 Special Issue on COVID-19 appropriate language (English or French) to communicate with healthcare workers. Being proactive allows more information control and establishes credibility by demonstrating transparency.20 “Explanation” is an important aspect of CC that needs attention. When there are conflicting messages from diverse sources, suspicion of government information increases. Persuasive communication through different media outreach with clear and regularly updated messages that demonstrate honesty, empathy, transparency, and dedication may be required to gain public trust and credibility.7,9,32 Cameroon’s bilingualism, demographic structure, and cultural diversity should be inculcated in CC planning. Communicating effectively with populations in rural areas using their ethnic languages is essential to minimize illness and deaths in elderly people. Messages may be regularly updated on government websites, but only a fraction of Cameroonians (23.2 percent) have internet access.50 The implication is that more than 75 percent of the population may not have accessed updated coronavirus information. Even before switching to online only messages, not all Cameroonians had access to TV/radio signals. Although public TV has the best terrestrial network coverage in Cameroon, it covers only 65 percent of the country,51 implying many people do not watch TV irrespective of living within network coverage. This underscores the relevance of multiple information sources. “Action” is a critical component that has several constraints, which must be dealt with for CC to be effective. The rural populations may not be accessing official messages posted online due to the limited use of local languages. Upscaling the use of indigenous languages in CC would mitigate this issue. Stigmatization has harmful consequences and could fuel infection rates if left unchecked. It is vital that community cohesion remains strong in order to provide the enabling environment for strong mental health and bond of support required to boost morale among potentially infected persons during a health crisis. This can be achieved through tailored community education aimed at eliminating stigmatization. The core IDEA elements not only are relevant for assessing CC but also influence each other, especially “Action,” which arguably, is the ultimate aim of “Internalization,” “Distribution,” and “Explanation.” Resolving the identified issues with these three elements will enhance compliance to instructional messages or “Action.” The identified IDEA challenges in this study give room for further lines of inquiry. Considering the informants to this research live in areas with internet access, the validity and credibility of this study could be explored further by extending the research to rural areas. Subsequent participatory CC research that targets informants in areas without access to the internet and TV/radio network would enhance the generalizability of the study in Cameroon and other developing countries. CONCLUSION AND RECOMMENDATIONS This paper has applied the IDEA model for IRCC to the COVID-19 pandemic in Cameroon by adapting the framework for a novel health crisis (IDEA model for IHRCC). The critical elements of the new health communication model, “Initialization,” “Distribution,” “Explanation,” and “Action,” have been discussed in a systematic order to point-out Cameroon’s efforts and challenges in communicating the COVID-19 pandemic. Informed and guided by the IDEA model for IHRCC, the critical role of CC in crisis response has been underscored in this paper by diagnosing the challenges in Cameroon’s CC during the coronavirus pandemic and making recommendations that could inform governance, policy, research, and professional practice in CC. Table 1 shows a summary of the key findings, corresponding recommendations and ranking of the respective CC themes based on a scale ranked subjectively from Abysmal to Excellent (Abysmal, Awful, Bad, Poor, Mediocre, Fair, Good, Great, and Excellent). Overall, the various sub-CC themes fall in the range “Poor” to “Good,” and Cameroon’s COVID-19 CC can be classified fair. This provides opportunities for Cameroon to turn the identified limitations into a catalyst for effect CC as recommended in Table 1. This research serves as a powerful reminder of the need to inculcate CC into crisis response planning in developing countries. The identified challenges could 07-SA-Weston-JEM#210071.indd 94 14/03/22 7:40 PM


95 Journal of Emergency Management Vol. 20, No. 7 Special Issue on COVID-19 indicate lack of rationality and other stereotypes in dealing with pandemics. It also demonstrates insufficient understanding of local circumstances during health crisis in resource limited settings where the use of information technology is still minimal, yet relevant for effective CC. Hence, this paper contributes to literature and concept building in the field of CC, especially in health domain in Cameroon and developing countries. Henry Ngenyam Bang, PhD, Disaster Management Centre, Bournemouth University, Dorset, Poole, United Kingdom. ORCID: https://orcid.org/0000-0002-1850-857X. REFERENCES 1. Coombs T: Ongoing Crisis Communication: Planning, Managing, and Responding. Thousand Oaks, CA: Sage, 2016. 2. Mayhon C, McLaughlin A: Warning the world of extreme events: A global perspective on risk communication for natural and technological disaster. Saf Sci. 2014; 61: 43-50. DOI: 10.1016/j. ssci.2012.04.014. 3. 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97 Journal of Emergency Management Vol. 20, No. 7 Special Issue on COVID-19 This CC research is exploratory and mainly qualitative. The conviction is that it has the potential to unveil multiple realities and report the findings in a literary style rich with valuable insights from informant commentaries and researcher’s analysis as required in qualitative research.52 QUESTIONNAIRE DESIGN/DEVELOPMENT When the COVID-19 started, the author and colleagues from universities in the UK and Cameroon (acknowledged) formed a research consortium to investigate various aspects of the pandemic that aligned with their research interest. Jointly, they designed the questionnaire for both groups of respondents through a multistage process that allowed the development of questions, which gauged the experiences, opinions, and behaviors of the informants on various aspects of the pandemic, including CC. The questions on CC relevant to achieve the research aims/objectives of this article have been shaded (“Questionnaire administered to the population” and “Questionnaire administered to health workers” sections) and are articulated at the appropriate sections in the findings. In anticipation of a large sample size, this study incorporated both open-ended and close-ended questions. The close-ended questions collected facts on CC issues from the survey takers since they could choose from a list of answers and were divided into ordinal and multiple-choice categories. In order to assess specific options on the themes under investigation, the multiple-choice questions were framed using a Likert scale, checklist, and rank order categories. To dig into the reasons behind the closed-ended questions, openended questions that enabled informants to respond in their own words were used to comprehend why the informants gave specific ratings or feedback on the closed-ended questions. Through open-ended questions, the survey takers also had the opportunity to cover themes/scenarios or gaps not addressed in the closed-ended questions or enquiries. The design took into consideration the fact that questions asked earlier in the survey may influence how the informants respond to later questions. This research ascertained the validity and reliability of the survey questionnaire. The initial idea to establish the validity and reliability of the survey questionnaire through a pilot/field test was dropped since this research was conducted during one of the worst global pandemics in history, where health workers and the population were preoccupied with ways to deal with or survive the pandemic risks, rather than responding severally to research enquiries. The research team, therefore, had one opportunity to access the respondents and maximized it to collect the research data. Hence, representational (content) validity was the best alternative means to establish validity of the data collection instrument. Content validity was conducted by the author, as an expert on the subject of CC through rational analysis of the appropriate questions in the questionnaire and agreeing that they are a valid measure of CC concepts and the traits in the IHRCC model.53,54 This study can be replicated elsewhere if the questionnaires are similar to the applicable ones used in this article, have a definite purpose that is related to the aims and objectives of this research, and administered electronically as was done in this research.55,56 QUESTIONNAIRE ADMINISTRATION PROCESS The survey was developed and administered online using google forms. A link to the survey was shared to informants through different online platforms using their phone numbers and/or email addresses. This facilitated the data collection process since the respondent could respond to the questions from almost any web browser, including that of tablets and mobile phones—important in developing countries where few people have access to PCs and laptops. The responses were also received instantaneously via google forms and spreadsheets, which facilitated the analysis. DATA ANALYSIS The data analysis was mainly qualitative and quantitative. Using content analysis, the data were analyzed both qualitatively and quantitatively.36,37,52 Appendix A: Supplementary information on methodology 07-SA-Weston-JEM#210071.indd 97 14/03/22 7:40 PM


98 Journal of Emergency Management Vol. 20, No. 7 Special Issue on COVID-19 The qualitative analysis utilized textual responses provided by open-ended questions. Qualitative analysis using content analysis is suitable for answering the research enquires required to understand the key IDEA features of IHRCC as demonstrated in the model (Figure 3). This analytical approach aims to detect and examine patterns/themes, trends, and frequencies in the data, which is then fragmented into relatively small units of content and subjected into descriptive and analytic treatment. The assumption is that the collected data are more or less an accurate representation of CC reality37,57 in Cameroon as experienced during the unfolding COVID-19 pandemic. The analytical process involved systematic coding and categorizing of textual information in the empirical, primary, and secondary data to determine themes, patterns/trends of words used, their relationship, and frequency, including the discourses of communication.35,37,52 The characteristics of speeches questionnaires/transcript’s content were described by examining government’s pandemic messages from the PM’s office to identify what was said, by whom and to which target audience. The indicative sequence of analytical stages, including in the findings and recommendations, is shown in the following flow diagram. It should be noted, however, that the sequence of analytical process provides a simple, lucid, and straightforward method of data analysis. Although the process described in the flow diagram looks linear, it was recursive with frequent reviews. The interpretation of quantified counts of the codes during content analysis and responses to close-ended questions were used to produce the quantitative analysis. Such questions gauged clear trends on various CC themes due to their distinct responses that made it easy to compare the responses of the survey findings. The quantitative analysis employed in this article, however, is simple basic statistics in percentages. Questionnaire administered to the population—Only the applicable questions (shaded) were used in this article No Questions 1 What is your gender? Please tick that which apply: (A) Male; (B) Female 2 What is your age? Please tick that which apply: (A) 18-30; (B) 31-40; (C) 51-50; (D) 51-60; (E) Above 60 3 What is your level of education? Please tick that which apply: (A) O-level certificate; (B) A level certificate; (C) Undergraduate degree; (D) Post graduate degree; (E) No formal education; (F) Primary school certificate/diploma; (G) Others (please mention) 4 What is your job or profession? 5 What region do you live in? 6 Please rate whether you think sensitization and/or community education on COVID-19 was adequate: (A) Somewhat adequate; (B) Not adequate; (C) Slightly adequate; (D) Fair; (E) Completely adequate 7 Which languages are being used for sensitization and/or to educate the population on COVID-19? 8 Which other language(s) will you want to be used for sensitization and/or community education on COVID-19? Please also explain this preference 9 What agencies/organizations contributed the most to sensitization/community education on COVID-19? Select the two best options: (A) Government agencies; (B) Religious institutions; (C) NGOs; (D) Social media; (E) State TV (CRTV); (F) Private TV channels; (G) State radio; (H) Private radio channels 10 Which sources provided you with the most credible information about COVID-19? Please check the relevant boxes: (A) Internet; (B) Associations; (C) Door to door sensitization; (D) Community sensitization; (E) Family members; (F) Radio; (G) Friends; (H) Phone networks; (I) Main state TV (CRTV); (J) Social media; (K) Private TV channels; (I) Others, please mention them 07-SA-Weston-JEM#210071.indd 98 14/03/22 7:40 PM


99 Journal of Emergency Management Vol. 20, No. 7 Special Issue on COVID-19 Questionnaire administered to the population—Only the applicable questions (shaded) were used in this article (continued) No Questions 11 What key messages on transmission of COVID-19 were passed on? Please check the relevant boxes: (A) Respiratory droplets generated by coughing and sneezing; (B) Contact with contaminated surfaces; (C) Avoid crowded places; (D) Greeting people with contaminated hands; (E) Social distancing; (F) Sanitization; (G) Wearing masks; (H) Others, please specify 12 What key messages on symptoms of COVID-19 were passed on? Please check the right boxes: (A) High temperatures; (B) A new continuous cough; (C) A loss or change to your sense of smell or taste; (D) Cool, feverishness; (E) Sore throat; (F) Sneezing; (G) Running nose; (I) Breathing difficulty; (J) Others, please mention 13 What key messages on prevention of COVID-19 were passed on? Please check the relevant boxes: (A) Social distancing; (B) Wearing of face masks; (C) Washing of hands with soap and water often; (D) Using hand sanitizer gel if soap and water are not available; (E) Avoid cool food; (F) No handshakes; (G) Stay indoors; (I) Others. please mention 14 Please rate how you feel the public responded to the preventive measures against COVID-19 selected. Please tick that which apply: (A) Not responsive; (B) Slightly responsive; (C) Somewhat responsive; (D) Moderately responsive; (E) Highly responsive 15 What are some of the challenges that affected the ability of the population to comply with the preventive measures against COVID-19? 16 Have you ever had a COVID-19 test? Please tick that which apply: (A) Yes; (B) No 17 Have you ever tested positive for COVID-19? Please tick that which apply: (A) Yes; (B) No 18 Please rate the extent to which COVID-19 patients are stigmatized (disregarded) in Cameroon. Please tick that which apply: (A) Very stigmatized; (B) Stigmatized; (C) Somewhat stigmatized; (D) Slightly stigmatized; (E) Not stigmatized 19 Please rate how confident you are in COVID-19 designated treatment centers’ capacity to help someone recover from COVID-19: (A) Somewhat confident; (B) Not confident; (C) Slightly confident; (D) Fairly confident; (E) Completely confident 20 Please mention some of the good aspects about COVID-19 management by the Cameroon government 21 Please mention some of the limitations associated with COVID-19 management by the Cameroon government 22 What do you think are some of the positive changes in the society that have come about as a result of COVID-19? 23 What measures have you taken personally to protect yourself from COVID-19? Tick the two that apply the most: (A) Avoiding visiting others; (B) Modifying my diet to boost my immune system; (C) Avoiding inviting others home; (D) Avoiding attending social events; (E) Regular washing of hands and the wearing of facemasks; (F) Others. Please mention them 24 How has COVID-19 affected you in general? Please select the relevant options: (A) Lost my job; (B) Fall in my business revenue; (C) Disruption of my education; (D) Loss of loved one; (E) Others, please mention 25 What other information would you like to provide? 07-SA-Weston-JEM#210071.indd 99 14/03/22 7:40 PM


100 Journal of Emergency Management Vol. 20, No. 7 Special Issue on COVID-19 Questionnaire administered to health workers—Only the applicable questions (shaded) were used in this article No Questions 1 What is your age range? Please tick that which apply: (A) 20-30 yrs; (B) 21-30 yrs; (C) 31-40 yrs; (D) 41-50 yrs; (E) 51-60 yrs; (F) Above 60 yrs 2 What is your gender? Please tick that which apply: (A) Male; (B) Female 3 Where do you work? Please tick that which apply: (A) Government facility; (B) Private facility; (C) Mission facility; (D) Organization 4 If government facility, what level is your health service? Please tick that which apply: (A) General hospital; (B) Regional hospital; (C) University hospital; (D) District hospital; (E) Health center; (F) Divisional/sub-divisional hospital; (G) Others 5 In which region of the country do you work? That would be one of Cameroon’s 10 administrative regions 6 What is your job and job title? 7 How many years’ experience do you have in that role? Please tick that which apply: (A) Less than 2 yrs; (B) 2-5 yrs; (C) 6-10 yrs; (D) 11-20 yrs; (E) Above 20 yrs 8 Have you played a role in the treatment/management of COVID-19 patients? Please tick that which apply: (A) Yes; (B) No 9 If your answer to question 8 is yes, what role did you play? Please explain 10 What is the main profile of patients you deal with on a regular basis? 11 Overall, what is your view on the management of COVID-19 by the government and your health facility? Do you think it has been adequate? 12 Does your facility have any treatment guidelines/protocols for COVID-19 patients? Please tick that which apply: (A) Yes; (B) No. If yes what are these? Were they handed down in a timely manner? 13 If you answered yes to the above question, do you think the guidance was comprehensive enough or had vital information? 14 Have you been allowed or had the right channel to voice your concerns regarding the pandemic? Please tick that which apply: (A) Yes; (B) No, please explain 15 Have you received feedback on concerns voiced? Do you think the response actions were appropriate and timely? Please explain 16 Since the pandemic started, have you received adequate training on how to diagnose and treat COVID-19 patients? Please tick that which apply: (A) Yes; (B) No 17 If you have been trained, how was the training organized? Please tick that which apply: (A) Locally; (B) At another health facility; (C) Remotely, ie, via webinar; (D) Others, please mention them 18 Have you received training on how to wear personal protection equipment (PPE) correctly? Please tick that which apply: (A) Yes; (B) No 19 Do you think you need more training? Please briefly explain 20 In your facility, what is the criteria for screening patients for COVID-19, ie, what symptoms will require a test. Please tick all that apply: (A) Shortness of breath; (B) Loss of smell and/or taste; (C) Fever; (D) Cough; (E) Temperature check; (F) Others, please explain 21 Do you screen all patients presenting with any of the above symptoms? Please tick that which apply: (A) Yes; (B) No 07-SA-Weston-JEM#210071.indd 100 14/03/22 7:40 PM


101 Journal of Emergency Management Vol. 20, No. 7 Special Issue on COVID-19 Questionnaire administered to health workers—Only the applicable questions (shaded) were used in this article (continued) No Questions 22 Do you currently test all patients admitted to your facility? Regardless of whether or not they have COVID-19 symptoms? Please tick that which apply: (A) Yes; (B) No 23 If you answered no to the above question, why is that the case? 24 How many suspected COVID-19 patients have you met, seen, or treated since the pandemic started? Can give an approximate number. This includes patients with fever, cough, shortness of breath, loss of taste, or smell 25 How many confirmed COVID-19 patients have you met, seen, or treated since the pandemic started? 26 If you treat COVID-19 patients, are the medications always available? Please tick that which apply: (A) Yes; (B) No; (C) Sometimes; (D) Unavailable before, available now 27 Has oxygen always been available at your facility? (A) Never; (B) Always; (C) A few times; (D) Most of the time 28 Does your hospital have the ability to manage patients needing intensive care? Ability includes anesthetists, ICU nurses, incubators, and ventilators. Please tick that which apply: (A) Yes (B) No 29 Have there been any major changes in patient care/management since the pandemic began until now? Please tick that which apply: (A) Yes; (B) No. If yes, what are the changes? 30 What effort has been made by the government to educate/sensitize or inform the community or Cameroonians on the risks posed by COVID-19? Please explain briefly 31 Do you think the measures have been appropriate or sufficient? Please explain 32 From your interaction with the public and your COVID-19 patients, what are your thoughts about their knowledge or understanding of the virus and the risks posed by it? 33 What challenges do you think patients face during the pandemic regarding accessing healthcare? 34 Do patients feel stigmatized having when diagnosed with COVID-19? 35 Do you think the public or community where you live have been following government’s instructions designed to prevent the spread of the virus? If yes, what has enabled this? If not, what are your concerns? 36 Please rate how you feel the public responded to the preventive measures against COVID-19: (A) Slightly responsive; (B) Somewhat responsive; (C) Not responsive; (D) Fairly responsive; (E) Completely responsive 37 What are the main difficulties/challenges in the response to COVID-19 and what opportunities can be derived from this experience? 38 What other comments would you like to say concerning the overall COVID-19 pandemic crisis management in Cameroon? 07-SA-Weston-JEM#210071.indd 101 14/03/22 7:40 PM


102 Journal of Emergency Management Vol. 20, No. 7 Special Issue on COVID-19 DATA ANALYSIS AND REPORTING PROCESS 07-SA-Weston-JEM#210071.indd 102 14/03/22 7:40 PM


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