Saundra Leonard listing presentation

SAUNDRA LEONARD | 3

Saundra Leonard

For over 30 years, I have helped buyers and sellers achieve their real estate goals, including residential,
commercial, and investment real estate. Real Estate can be a very overwhelming process, I find great joy
in walking my clients through each and every step to help alleviate the stress when making one of the
largest asset decisions in a lifetime.
I genuinely want the best for my client’s and believe finding the right property for them is much more
important to me than a quick decision and sale. My business has grown based on return clients and
referrals, which I find this to be the highest form of compliment from my past clients. I love my job and it
is truly a great privilege to help my client’s turn their dreams into realities.
DRE# 00877856

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Contents

Meet Saundra ................................................................ 4
My Selling Philosophy ................................................ 6
Services .......................................................................... 7
Pre-Listing Presentation ............................................. 8
Marketing ....................................................................... 10
Steps to Selling Your Home .................................... 14
Global Reach ................................................................ 15
Price Strategy .............................................................. 16
Other Ways I Can Help ........................................ 17
Why Keller Williams? ................................................ 18
Testimonials ................................................................ 20

SAUNDRA LEONARD | 5

My Selling Philosophy

DELIVERING EXCEPTIONAL SERVICE TO OUR CLIENTS
The home-selling process can be complex and stressful if not managed properly. While each transaction
is different, every homeowner wants the same thing - the best possible price with the least amount of
hassle. I committed exclusively to assisting homeowners through the home selling process and marketing
the property to get the highest possible price in the shortest period of time.

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Services

For a typical listing, the average agent spends $750 marketing a home. I invest on average $6,000-$10,000
in preparing and marketing each home. Below are some of the services that I offer to listing clients.

PREPARING FOR A SALE MARKETING

› Evaluate the home to determine “As is” › Professional, high-end digital photography
versus “Updated/Repaired” property value
› Professional quality videos
› Complete all listing and disclosure
documents › 3-D walkthrough

› Project manage repairs, upgrades, and › Design a magazine quality brochure/fact
inspections to get your home ready for sale sheet, and floor plan

› Secure competitive pricing from preferred › Design and execute a customized
vendors advertising campaign to include online
marketing and ads in your local newspapers
› Professional designer and staging
consultation › Eblasts to KW agents, the brokerage
community, and to our personal network

› Professional copywriting for all marketing
and ads

› Schedule a catered broker’s open house for
initial launch

› Conduct public weekend open houses to
expose to the largest audience possible

› Custom website specifically for your
property (e.g., 1stForkretreat.com)

› Post on all major real estate sites

› Mail campaign to include over 3,500 just
listed cards

› Listing syndication out to over 40 online
marketing resources

SAUNDRA LEONARD | 7

Pre-Listing Preparation

Selling a home can be a high-stress and time-consuming endeavor if you chose the wrong agent. To get
the best price for your home, the process includes knowing what cost-effective or no-cost improvements
to make in order to get the best return, recommending and overseeing the right vendors, preparing the
disclosures and other legal documents, effectively staging the home to get noticed and sold, correctly
pricing the home to attract buyers, marketing the home, negotiating the offers, and smoothly going
through escrow. Not just anybody can master all of these tasks. You need a great realtor.
To ease your burden, I have shifted much of the work relating to home improvement, marketing, negotiation,
and escrow to myself. I have a team of specialists (i.e. interior designers, licensed contractors, handymen,
graphic designers, copywriters, attorneys, a dedicated online and social media marketing specialist) all
devoted exclusively to assisting you through each step of the home-selling process.
It’s unlikely that another agent, no matter how good, can match my depth of resources or combined
expertise.

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DESIGN COORDINATION PROPERTY INSPECTION AND
I will evaluate and recommend design P R E PA R AT I O N
improvements; for example, painting walls, I will oversee and manage all property inspections
interior touch-ups, removing carpeting, etc. My and preparation working with third-party vendors
team will ensure the improvements to your home on your behalf. If the pre-sale inspections reveal
are made beautifully, within budget, and on time. potential issues, I will consult with you on the best
I will work directly with vendors to prepare your course of action, all with the goal of ensuring you
house, which includes scheduling start and end get top dollar for your property.
dates for the project, overseeing the work, and
ensuring the work is appropriately performed. VENDOR SELECTION AND
MANAGEMENT
S TAG I N G Due to my high volume of listings and long-
Staging is a critical component of the sales standing relationships, we negotiate special
process. The right decor will accentuate the pricing with local vendors. These vendors are
positive features of a home that is being sold. To familiar with the types of work necessary to bring
maximize the sale price of your home, I work with a home to market in the most cost-effective way.
professional designers to present your home in I also manage vendor project management, so
its best light. I know the style and inventory of that you enjoy peace of mind that the job is being
Silicon Valley’s best stagers and can select the handled.
stager that is best for your home. I will manage
and oversee the entire staging process, start to
finish.

LISTING ACTION PLAN
I provide a multi-point pre-inspection checklist
that focuses on issues ahead of the property
inspections, so simple details can be addressed
before the inspector arrives. Work involves taking
care of last minute items, such as replacing light
bulbs, fixing stuck windows, strapping water
heaters, and checking or installing mandated
smoke and carbon monoxide detectors.

CHAD HESTER | 9

Marketing

The right marketing plan can significantly increase the value of your home. I do more marketing for our
properties than any other agent or team. Therefore, I have devised a strategic marketing plan with key
aspects that have proven effective for our clients.
I work closely with the best marketing team, with a background in luxury real estate locally and globally,
to craft a message that highlights all of the best features of your home and the neighborhood. Unlike
most other Realtors®, I do not outsource this important function to third-party providers of overused
templates utilized nationwide. My collateral is custom, and unique to your home.

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Marketing

ONLINE MARKETING/SOCIAL MEDIA PROPERTY WEBSITE
Digital advertising exposes your home to Each of my listings receives a custom website
buyers who have expressed an interest in featuring a gallery of photos, detailed property
your neighborhood, town, or school district. description, floor plan, 3D virtual tour, and
Whether potential buyers live across the globe, personalized web url. The web address is
country, or are neighborhood residents seeking prominently displayed on all print and digital
to upgrade, my digital advertising will put marketing materials so buyers can find it easily.
your home in front of your target audience.
In addition to all of the free online marketing 3D VIRTUAL TOURS AND
utilized by most agents, I pay for Facebook and FLOOR PLANS
Instagram ads to bring even more attention to 3D Virtual Tours and floor plans allow potential
your property. buyers to view the property as though they are
in the home itself. This allows greater access
LISTING FEEDS to out-of-town and international buyers in the
All of my listings are fed through the most highly market for a Silicon Valley home.
trafficked real estate search engine websites,
amplifying your home’s exposure across dozens
of platforms with millions of daily viewers.

SAUNDRA LEONARD | 11

Marketing

B R O C H U R E S / F LY E R S DIRECT MAIL, POSTCARDS
My property brochures and flyers are customized Because your neighbors are frequently a great
for your home. Beautifully designed to showcase resource for selling a home, I create a direct mail
your home’s most impressive features through campaign that showcases your home’s beautiful
high-quality professional photography, property photography.
descriptions, and floor plans. The brochure will
certainly make buyers remember your property,
which is important since many buyers say that
homes blend together after looking at six or more
in a day.

PHOTOGRAPHY
All of my listings are photographed by professional
photographers who specialize in residential
photography. The photographers I use are far
more experienced, and therefore more expensive
than other options on the market. Based on my
experience, the quality of the photography has
a profound impact on the quality of the rest of
the marketing material that I run for each home.
As with all marketing, I bear the entire cost of
the photography.

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Marketing

OPEN HOUSES
I aggressively promote your open houses through eblasts, social media campaigns, postcard mailers, and
in newspaper ads. I find that the large attendance I get at the open houses creates a level of excitement
and often contributes to the high number of offers that come in. Busy open houses make potential buyers
feel like the home is more desirable. This contributes directly to our strong sales statistics.

LEONARDREGROUP.COM

DRE# 00877856

SAUNDRA LEONARD

408.482.3763

EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED

OPEN SAT & SUN

SAUNDRA LEONARD | 13

Steps To Selling Your Home

HOME PREPARATION
I will work with you to unleash your home’s value and work directly with vendors on cost-effective
improvements, ensuring the work is done beautifully, within budget, and on time. This service is FREE of
charge. I will engage the right staging company for your style of home, and work with them to enhance
the value of your home by providing the right decor to accentuate positive features.
DISCLOSURES
Under California law, sellers face significant liability if they fail to disclose a material issue to a buyer.
Unfortunately, most other brokerages instruct their agents not to provide any legal advice related to
the disclosures. I have licensed California attorneys available to answer all of your disclosure ­related
questions and guide you through the forms.
MARKETING
My marketing team works with a professional photographer to showcase your home in prominent local
newspapers, in online marketing, and in beautiful custom brochures. Our team also will create and
launch a custom website of your home, featuring a photo gallery, a video tour, a 3D tour, and property
information. I bear ALL of these costs.
OPEN HOUSE
I organize broker tour and public open houses that are aggressively marketed for optimal attendance.
OFFERS AND SALE
I will work with you through the negotiation process to make sure you achieve the highest possible
price. I also will guide and keep you apprised of all steps during the escrow process.
CLOSE OF ESCROW AND KEY EXCHANGE
The sale of your house is official and has been recorded with the county. All keys will be provided to
the buyers. Congratulations!

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Global Reach

Proxio’s real estate platform provides global WHAT IT DOES:
marketing and networking services that empower
real estate professionals to market themselves › Translates listings and marketing materials
and their listings worldwide. into searchers native language

PROXIO BY THE NUMBERS › Builds business networks
› Services 19 languages
› Supports 30 currencies › Searches for properties that meet client’s
› Accessed by over 500,000 agents criteria – across geographic and cultural
› Includes over 2.8 million listings borders
› Promotes homes in more than 100 countries

SAUNDRA LEONARD | 15

Pricing Strategy

The right price for your property is not determined by any one agent or seller - it’s determined by current
market conditions.
Pricing strategy is an art, not a science. Experience matters! I assess accurate, up-to-date MLS data to
select active, pending, and sold properties that are the most comparable in features and amenities to
your property. Combined with my in-depth local knowledge of our marketplace, this method allows me
to price your property correctly, so it sells timely and for the highest possible price.

C R I T I C A L T I M I N G : T H E F I R ST 3 0 DAYS
A property generates the most interest when it first hits the market. It is imperative to capture the
attention of buyers and agents within the first month of listing.

ACTIVITY
LEVEL

1 2 3 4 5 6 7 8 9 10 11 12 13
WEEKS ON THE MARKET

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Other Ways I Can Help

I enjoy strategic partnerships with pre- › Insurance Agents
screened vendors which I trust to provide › Lenders
my clients with the highest level of service. › Dog Walking & Grooming
These include: › Pool Cleaning
› Home Theatre Technicians
› Experienced Inspectors › Wine Cellar Installation
› Hauling Companies › Contractor, Painter
› Cleaning Services
› Short & Long Term Luxury Housing
› Catering

SAUNDRA LEONARD | 17

Why Keller Williams?

K E L L E R W I L L I A M S I S N OT YO U R T R A D I T I O N A L R E A L E S TAT E C O M PA N Y.

That is why it is not surprising that it is the fastest growing real estate company in North America and
is #1 globally. Our phenomenal growth is only part of the story:

› Largest independent real estate franchise › Excellence in cutting-edge real estate
training, real estate coaching and real estate
› A network of over 180,000 real estate education
consultants with a projected growth of
300,000 › Most Innovative Real Estate Company —
Inman News
› 940+ offices worldwide

GLOBAL REACH
Offering comprehensive services to investors, property owners, tenants, and developers around the
world, Keller Williams Realty has an established network and a proven model that sets a framework for
profitability in any market across the globe. We know that the strongest enterprises are driven by top
talent, and our growth strategy is completely centered on getting in business with the very best people
in the real estate industry across the globe.

With more than 170,000 real estate agents worldwide, operating in more than 940 market centers
across the globe, Keller Williams is currently the largest real estate franchise by agent count in the
world.

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GAIN INTERNATIONAL EXPOSURE My global network of connections allows me to
KW has a global reach that allows your property strategically market your property to the largest
to be showcased to interested buyers all around audience possible. I will:
the world. The global real estate market continues
to grow every year and serves as a significant › Ensure your listing will reach 100+ countries
opportunity to those who are selling highly
desirable properties. › Translate your listing into more than 28
languages if needed
According to the National Association of
REALTORS®, international buyers: › Syndicate your listing to more than 80
international portals including China’s
› Purchased 214,885 residential properties Fang.com, which hosts more than 3 million
totaling $102.6 billion in volume in the last unique visitors per day
year
› Directly access a wide network of Keller
› Paid a 79 percent higher average purchase Williams associates in over 24 countries
price around the world who can assist in connecting
your property with the right buyers
› Paid cash 50 percent of the time

› Bought 2.8 percent more residential
properties than this same time last year

CHAD HESTER | 19

Testimonials

“Saundra went above and beyond our expectations “Saundra came highly recommended from
selling our house. From the first time we met Family and Friends. I’m not quite sure the year
her to the very end her professionalism was since life’s been full of surprises, But I clearly
outstanding. She beautifully staged our home will never forget how Saundra quickly assessed
and marketed it with professional photography the situation and began working immediately on
and brochers it’s no wonder our house sold in our Short Sale, Saundra was both professional
2 days for over the asking price in cash. I am and Courteous addressing our needs and clearly
so grateful Saundra came into our lives. She communicating what to expect and what was
made the process easy and effortless. I highly required of us. Saundra negotiated with the bank
recommend Saundra!” on our behalf, quickly listed the home and met
with clients for open house. Needless to say
DIANA F. Saundra’s hard work and dedication to our cause
Sold the house quickly and met all our needs
“Saundra’s experience, integrity, and with a smile. She is now highly recommended
professionalism were superlative! From start to by our Family and is the Only Real-estate Expert
finish, she made selling our house a smooth and we will call for help in Buying or Selling a home
seamless process. Her attention to detail, and or property. She’s one of the very best in the
her warm personality made it so much easier industry.”
for us to focus on helping our young family say
goodbye to our house and welcome a new family GARY C.
into this home. Saundra is excellent in all regards
as a realtor!” “You will not go wrong with choosing Saundra
Leonard. She’s a top realtor and knows her stuff.
GEORGE S. She made the complicated process much easier
and helped explain every step along the way.”
“Saundra is an excellent agent. She has handled
three transactions for my family - we sold one CO U R T N AY K .
home with her and bought two. We were so lucky
to have found Saundra - she will get you top “Saundra’s attention to detail, listening capability
dollar on any home that she will sell for you and and experience all lead to an excellent transaction.
will make sure you have the best, most packaged I highly recommend her for all of your real estate
offer if you are buying a home. Trust her, you needs!”
won’t be disappointed.”
RONALD S.
MIKE K.

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CHAD HESTER | 21

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SAUNDRA LEONARD
408.482.3763
[email protected]
leonardregroup.com
DRE# 00877856