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Published by Conner Dubay, 2019-06-12 19:39:23

VKRE Listing Presentation CD edits v3

VKRE Listing Presentation CD edits v3

VONKAENEL

REAL ESTATE GROUP

0 Cielo Vista Lane, Gilroy • 17428 El Rancho Avenue, Monte Sereno • 918 Marilyn Drive, Mountain View • 16666 Oleander Avenue, Los
os • 18400 Overlook Road, #28, Los Gatos • 130 Lyell Street, Los Altos • 5529 Makati Circle, San Jose • 1870 Market Street, #2, Santa
a • 174 Belwood Gateway, Los Gatos • 1010 Esparanza Way, San Jose • 1777 Ledgewood Drive, San Jose • 1699 Canberra Drive, San
e • 19680 Old Santa Cruz Highway, Los Gatos • 6658 Catamaran Street, San Jose • 333 Los Gatos Boulevard, Los Gatos • 1090 Remsen
urt, Sunnyvale • 807 Frederick Common, San Jose • 3802 Kirk Road, San Jose • 2064 Orestes, Campbell • 8451 Goldenrod Circle, Gilroy
83 S Genevieve Lane, San Jose • 5692 Holland Lane, San Jose • 5951 Glowing Court, San Jose • 20155 Thompson Road, Los Gatos
4388 Wyrick Avenue, San Jose • 14191 Woodview Lane, Saratoga • 133 Hollywood Avenue, San Jose • 108 Los Gatos Boulevard, Los
os • 95 Church Street, #2204, Los Gatos • 3261 Coldwater Drive, San Jose • 121 Escobar Avenue, Los Gatos • 420 Alberto Way, #40,
Gatos • 22225 Summit Road, Los Gatos • 17952 Madrone Drive, Los Gatos • 210 Caldwell Avenue, Los Gatos • 155 Teresita Way, Los
os • 153 Holly Hill Way, Los Gatos • 2201 Nobili Avenue, Santa Clara • 1000 Carolyn Avenue, San Jose • 2285 Cottle Avenue, San Jose •
3 Kingridge Drive, San Jose • 1345 Poplar Avenue, Sunnyvale • 1415 Settle Avenue, San Jose • 2643 Villa Cortona Way, San Jose • 951
erside Drive, San Jose • 800 N 8Th Street, #122, San Jose • 3181 Acorn Way, San Jose • 2328 Tolbert Court, San Jose • 1985 Edgeview
e, San Jose • 1071 Holly Hill Drive, San Jose • 1053 Fair Avenue, San Jose • 16041 Blossom Hill Road, Los Gatos • 5990 Fishburne
nue, San Jose • 2786 Murtha Drive, San Jose • 3306 La Terrace Circle, San Jose • 1988 Malden Avenue, San Jose • 419 Serenade Way,
Jose • 4881 Trent Drive, San Jose • 714 Blossom Hill Road, San Jose • 307 Heredia Court, San Jose • 4915 Speak Lane, San Jose •
3 Verdigris Circle, San Jose • 1475 De Rose Way, #0248B, San Jose • 527 Elk Ridge Way, San Jose • 17661 Vista Avenue, Monte Sereno
745 Hicks Avenue, San Jose • 440 Cesano Court, #306, Palo Alto • 889 Cherry Creek Circle, San Jose • 746 Northrup Street, #00438,
Jose • 1365 Cristina Avenue, San Jose • 13526 Myren Drive, Saratoga • 490 Verano Court, San Jose • 18774 Dundee Avenue, Saratoga
31 Serra Court, Los Gatos • 1560 Cielo Vista Lane, Gilroy • 17428 El Rancho Avenue, Monte Sereno • 918 Marilyn Drive, Mountain View
6666 Oleander Avenue, Los Gatos • 18400 Overlook Road, #28, Los Gatos • 130 Lyell Street, Los Altos • 5529 Makati Circle, San Jose
870 Market Street, #2, Santa Clara • 174 Belwood Gateway, Los Gatos • 1010 Esparanza Way, San Jose • 1777 Ledgewood Drive, San
e • 1699 Canberra Drive, San Jose • 19680 Old Santa Cruz Highway, Los Gatos • 6658 Catamaran Street, San Jose • 333 Los Gatos
ulevard, Los Gatos • 1090 Remsen Court, Sunnyvale • 807 Frederick Common, San Jose • 3802 Kirk Road, San Jose • 2064 Orestes,
mpbell • 8451 Goldenrod Circle, Gilroy • 683 S Genevieve Lane, San Jose • 5692 Holland Lane, San Jose • 5951 Glowing Court, San Jose
0155 Thompson Road, Los Gatos • 14388 Wyrick Avenue, San Jose • 14191 Woodview Lane, Saratoga • 133 Hollywood Avenue, San
e • 108 Los Gatos Boulevard, Los Gatos • 95 Church Street, #2204, Los Gatos • 3261 Coldwater Drive, San Jose • 121 Escobar Avenue,
Gatos • 420 Alberto Way, #40, Los Gatos • 22225 Summit Road, Los Gatos • 17952 Madrone Drive, Los Gatos • 210 Caldwell Avenue,
Gatos • 155 Teresita Way, Los Gatos • 153 Holly Hill Way, Los Gatos • 2201 Nobili Avenue, Santa Clara • 1000 Carolyn Avenue, San
e • 2285 Cottle Avenue, San Jose • 4833 Kingridge Drive, San Jose • 1345 Poplar Avenue, Sunnyvale • 1415 Settle Avenue, San Jose •
3 Villa Cortona Way, San Jose • 951 Riverside Drive, San Jose • 800 N 8Th Street, #122, San Jose • 3181 Acorn Way, San Jose • 2328
bert Court, San Jose • 1985 Edgeview Drive, San Jose • 1071 Holly Hill Drive, San Jose • 1053 Fair Avenue, San Jose • 16041 Blossom
Road, Los Gatos • 5990 Fishburne Avenue, San Jose • 2786 Murtha Drive, San Jose • 3306 La Terrace Circle, San Jose • 1988 Malden
nue, San Jose • 419 Serenade Way, San Jose • 4881 Trent Drive, San Jose • 714 Blossom Hill Road, San Jose • 307 Heredia Court, San
e • 4915 Speak Lane, San Jose • 4233 Verdigris Circle, San Jose • 1475 De Rose Way, #0248B, San Jose • 527 Elk Ridge Way, San Jose
7661 Vista Avenue, Monte Sereno • 1745 Hicks Avenue, San Jose • 440 Cesano Court, #306, Palo Alto • 889 Cherry Creek Circle, San
e • 746 Northrup Street, #00438, San Jose • 1365 Cristina Avenue, San Jose • 13526 Myren Drive, Saratoga • 490 Verano Court, San
e • 18774 Dundee Avenue, Saratoga • 131 Serra Court, Los Gatos • 6074 Calle De Amor, San Jose • 16516 Shannon Road, Los Gatos
20 Plympton Court, San Jose • 4174 Heppner Lane, San Jose • 4859 Clydelle Avenue, San Jose • 383 Oleander Drive, San Jose • 103
ntree Place, Los Gatos • 2861 S Bascom Avenue, #705, San Jose • 364 Kylemore Court, San Jose • 1024 Hazelwood Avenue, San Jose
344 Vegas Drive, San Jose • 848 Apricot Avenue, #C, Campbell • 1710 Wright Avenue, Sunnyvale • 1577 Meadowlark Lane, Sunnyvale
320 Allentown Court, San Jose • 228 Chalet Place, Campbell • 16137 Loretta Lane, Los Gatos • 5462 Tyhurst Wk, #2, San Jose • 6970
gorich Drive, #B, San Jose • 3539 S Bascom Avenue, Campbell • 1017 Edenbury Lane, San Jose • 2595 Bonnie Drive, Santa Clara •
W Middlefield Road, #51, Mountain View • 1831 Ashmeade Court, San Jose • 956 Inverness , Sunnyvale • 12197 Candy Lane, Saratoga
59 Boynton Avenue, San Jose • 6172 Tracel Drive, San Jose • 189 Gilbert Avenue, Santa Clara • 976 Gerber Court, Sunnyvale • 184
Avenue, Los Gatos • 455 Curie Drive, San Jose • 6701 Camden Avenue, San Jose • 6440 Hesket Court, San Jose • 530 Cozy Drive,
Jose • 472 Richlee Drive, Campbell • 1225 Brace Avenue, San Jose • 5106 Rafton Drive, San Jose • 140 Hillbrook Drive, Los Gatos •
28 Englewood Avenue, Los Gatos • 103 Forrester Court, Los Gatos • 18231 Bancroft Avenue, Monte Sereno • 4131 Houge Court, San
e • 14065 Arnerich Road, Los Gatos • 205 Creekside Village Drive, Los Gatos • 5623 Ravenna Court, San Jose • 1308 Cherry Court,
Jose • 758 W Rincon Avenue, Campbell • 6200 Ginashell Circle, San Jose • 181 Benbow Avenue, San Jose • 1244 Fremont Street,
Jose • 5006 Massachusetts Drive, San Jose • 797 Canoas Creek Circle, San Jose • 14861 Blossom Hill Road, Los Gatos • 17523
nchard Drive, Monte Sereno • 105 Sierra Morena Court, Los Gatos • 179 Belvue Drive, Los Gatos • 186 Vista Del Monte, Los Gatos •
7 Quartuccio Way, San Jose • 1471 Hanchett Avenue, San Jose • 6408 Menlo Drive, San Jose • 14000 Apricot Hill Court, Saratoga •

E X P E R I E N C E M A T T E R S16 Daves Avenue, Monte Sereno • 1367 Scossa Avenue, San Jose • 1419 Rhine Lane, San Jose • 1082 Valentine Court, San Jose •

68 Oak Knoll Court, Los Gatos • 131 Newell Court, Los Gatos • 14065 Arnerich Road, Los Gatos • 5909 Holgate Avenue, San Jose •
La Canada Court, Los Gatos • 16536 Shannon Road, Los Gatos • 651 McCarty Avenue, Mountain View • 5391 Taft Drive, San Jose •
45 Greenwood Road, Monte Sereno • 184 Villa Avenue, Los Gatos • 13036 Houston Court, Saratoga • 19806 Merribrook Drive, Saratoga

WELCOME TO
VON KAENEL REAL ESTATE GROUP

Service you Deserve. People you Trust.

A powerhouse team with a powerful purpose: to
exceed the expectations of their clients!
Von Kaenel Real Estate Group is doing just
that, and has been for over 25 years. They are a
distinguished, respected force in their field with over
4 decades of combined real estate experience,
and $1.5+ billion in sales volume of Silicon Valley’s
single-family homes, townhouses, condos, multi-
family units and commercial properties to date.
Led by the highly-experienced and dynamic Silicon
Valley real estate veteran Mark von Kaenel, Von Kaenel Real Estate Group drives substantial economic impact
and long-term value for their diverse clientele of developers, investors, and homeowners. Their top-producing
brokerage prowess and expertise in both the residential and commercial sectors result in unparalleled industry
knowledge, and an up-to-the-minute understanding of the Valley’s ever-changing real estate market.
Specializing in prime Silicon Valley neighborhoods, Von Kaenel Real Estate Group covers the full spectrum
of property types and price points across these desirable destinations. To ensure broad reach and the most
comprehensive client service, they also enjoy partnerships in key markets across the country.
With a carefully-planned, hyper-focused approach, the group embraces each engagement as unique, never
ordinary; preparing their entire course of action in a strategic client and property-specific manner. Extremely
organized, and gifted with a loyal, hardworking support system, they simply will not rest until the best job is
done, achieving success for you. Their stellar reputation has consistently been built on delivering prudent,
objective advice and guidance, while maintaining the utmost level of client service.

45+ Years Combined Experience | $1.5 Billion in Total Sales | 800+ Properties Sold
KW Luxury International Specialists | 5-star Reviews on Zillow and Trulia

VON KAENEL REAL ESTATE GROUP | 3

4 | VON KAENEL REAL ESTATE GROUP

CONTENTS

06 10 17

SELLING PHILOSOPHY MARKETING OTHER WAYS WE
CAN HELP
07 Online marketing/social media
Listing feeds 18
SERVICES Property website
Preparing for a sale 3D virtual tours MEET THE TEAM
Marketing Brochures/flyers Mark von Kaenel
Photography Karen Fornash
08 Direct mail, postcards Bryon Zapf
Noteworthy newspaper ads Ariana Batz
PRE-LISTING PREPARATION Open houses
Design coordination 20
Staging 14
Listing action plan TESTIMONIALS
Property inspection and preparation STEPS TO SELLING YOUR
Vendor selection and management HOME 22

16 WHY KELLER
WILLIAMS?
PRICING STRATEGY

VON KAENEL REAL ESTATE GROUP | 5

OUR SELLING PHILOSOPHY

Delivering exceptional service to our clients

The home-selling process can be complex and stressful if not managed properly. While each transaction is
different, every homeowner wants the same thing - the best possible price with the least amount of hassle.
At Von Kaenel Real Estate Group, Mark Von Kaenel heads a team committed exclusively to assisting
homeowners through the home selling process and marketing the property to get the highest possible price
in the shortest period of time.

6 | VON KAENEL REAL ESTATE GROUP

SERVICES

For a typical listing, the average agent spends $750 marketing a home. We invest on average $6,000-$10,000
in preparing and marketing each home. Below are some of the services that Von Kaenel Real Estate Group
offers to listing clients.

PREPARING FOR A SALE MARKETING

• Evaluate the home to determine “As is” versus • Professional, high-end digital photography
“Updated/Repaired” property value
• Professional quality videos
• Complete all listing and disclosure documents
• Project manage repairs, upgrades, and • 3-D walkthrough

inspections to get your home ready for sale • Design a magazine quality brochure/fact
sheet, and floor plan
• Secure competitive pricing from preferred
vendors • Design and execute a customized advertising
campaign to include online marketing and ads
• Professional designer and staging consultation in your local newspapers

• Eblasts to KW agents, the brokerage
community, and to our personal network

• Professional copywriting for all marketing and
ads

• Schedule a catered broker’s open house for
initial launch

• Conduct public weekend open houses to
expose to the largest audience possible

• Custom website specifically for your property
(e.g., 1stForkretreat.com)

• Post on all major real estate sites

• Mail campaign to include over 3,500 just listed
cards

• Listing syndication out to over 40 online
marketing resources

VON KAENEL REAL ESTATE GROUP | 7

PRE-LISTING PREPARATION

Selling a home can be a high-stress and time-consuming endeavor if you chose the wrong agent. To get the
best price for your home, the process includes knowing what cost-effective or no-cost improvements to make
in order to get the best return, recommending and overseeing the right vendors, preparing the disclosures
and other legal documents, effectively staging the home to get noticed and sold, correctly pricing the home
to attract buyers, marketing the home, negotiating the offers, and smoothly going through escrow. No one
person can master all of these tasks. You need a great team.
To ease your burden, Von Kaenel Real Estate Group has shifted much of the work relating to home
improvement, marketing, negotiation, and escrow to ourselves. We have a team of specialists (i.e. interior
designers, licensed contractors, handymen, graphic designers, copywriters, attorneys, a dedicated online
and social media marketing specialist) all devoted exclusively to assisting you through each step of the
home-selling process.
It’s unlikely that another agent, no matter how good, can match our depth of resources or combined expertise.

8 | VON KAENEL REAL ESTATE GROUP

PRE-LISTING PREPARATION

DESIGN COORDINATION PROPERTY INSPECTION AND
We will evaluate and recommend design PREPARATION
improvements; for example, painting walls, interior We will oversee and manage all property
touch-ups, removing carpeting, etc. Our team will inspections and preparation working with third-
ensure the improvements to your home are made party vendors on your behalf. If the pre-sale
beautifully, within budget, and on time. We will inspections reveal potential issues, we will consult
work directly with vendors to prepare your house, with you on the best course of action, all with
which includes scheduling start and end dates for the goal of ensuring you get top dollar for your
the project, overseeing the work, and ensuring the property.
work is appropriately performed.
VENDOR SELECTION AND MANAGEMENT
STAGING Due to our high volume of listings and long-
Staging is a critical component of the sales standing relationships, we negotiate special pricing
process. The right decor will accentuate the with local vendors. These vendors are familiar with
positive features of a home that is being sold. the types of work necessary to bring a home to
To maximize the sale price of your home, Von market in the most cost-effective way. We also
Kaenel Real Estate Group works with professional manage vendor project management, so that you
designers to present your home in its best light. enjoy peace of mind that the job is being handled.
We know the style and inventory of Silicon Valley’s
best stagers and we can select the stager that is
best for your home. We will manage and oversee
the entire staging process, start to finish.

LISTING ACTION PLAN
Our Team Manager provides a multi-point pre-
inspection checklist that focuses on issues ahead
of the property inspections, so simple details can
be addressed before the inspector arrives. Work
involves taking care of last minute items, such
as replacing light bulbs, fixing stuck windows,
strapping water heaters, and checking or installing
mandated smoke and carbon monoxide detectors.

VON KAENEL REAL ESTATE GROUP | 9

MARKETING

The right marketing plan can significantly increase the value of your home. We do more marketing for our
properties than any other agent or team. Therefore, we have devised a strategic marketing plan with key
aspects that have proven effective for our clients.
Mark von Kaenel works closely with the best marketing team, with a background in luxury real estate locally
and globally, to craft a message that highlights all of the best features of your home and the neighborhood.
Unlike most other Realtors®, we do not outsource this important function to third-party providers of overused
templates utilized nationwide. Our collateral is custom, unique to your home.

10 | VON KAENEL REAL ESTATE GROUP

MARKETING

ONLINE MARKETING/SOCIAL MEDIA PROPERTY WEBSITE
Digital advertising exposes your home to Each of our listings receives a custom website
buyers who have expressed an interest in your featuring a gallery of photos, detailed property
neighborhood, town, or school district. Whether description, floor plan, 3D virtual tour, and
potential buyers live across the globe, country, or personalized web url. The web address is
are neighborhood residents seeking to upgrade, prominently displayed on all print and digital
our digital advertising will put your home in front marketing materials so buyers can find it easily.
of your target audience. In addition to all of the
free online marketing utilized by most agents, 3D VIRTUAL TOURS AND FLOOR PLANS
Von Kaenel Real Estate Group pays for Facebook 3D Virtual Tours and floor plans allow potential
and Instagram ads to bring even more attention buyers to view the property as though they are in
to your property. In fact, we have a full-time the home itself. This allows greater access to out-
employee dedicated to online and social media of-town and international buyers in the market for
promotions for our listings. a Silicon Valley home.

LISTING FEEDS
All of our listings are fed through the most highly
trafficked real estate search engine websites,
amplifying your home’s exposure across dozens
of platforms with millions of daily viewers.

VON KAENEL REAL ESTATE GROUP | 11

MARKETING

BROCHURES/FLYERS DIRECT MAIL, POSTCARDS
Our property brochures and flyers are customized Because your neighbors are frequently a great
for your home. Beautifully designed to showcase resource for selling a home, we create a direct
your home’s most impressive features through our mail campaign that showcases your home’s
high-quality professional photography, property beautiful photography.
descriptions with professional copywriting, and
floor plans. The brochure will certainly make buyers
remember your property, which is important since
many buyers say that homes blend together after
looking at six or more in a day.

PHOTOGRAPHY
All of our homes are photographed by professional
photographers who specialize in residential
photography. The photographers we use are far
more experienced, and therefore more expensive
than other options on the market. Based on our
experie­ nce, the quality of the photography has a
profound impact on the quality of the professional
brochures and newspaper ads that we run for each
home. As with all marketing, we bear the entire
cost of the photography.

12 | VON KAENEL REAL ESTATE GROUP

MARKETING

NOTEWORTHY NEWSPAPER ADS OPEN HOUSES
Although many Realtors® argue against Von Kaenel Real Estate Group aggressively
newspaper ads because they are a large expense promotes your open houses through eblasts,
generally borne by the agents themselves, we social media campaigns, postcard mailers,
have had tremendous success with this marketing and in newspaper ads. We find that the large
approach. We believe that our aggressive attendance we get at the open houses creates a
marketing investment directly contributes to our level of excitement and often contributes to the
impressive price-per-square-foot stats and annual high number of offers that come in. Busy open
sales volume. houses make potential buyers feel like the home
is more desirable. This contributes directly to our
We run more ads for your home than any other strong sales statistics.
agent will run for a com­parable property. We will
run full-page ads for your home in the Bay Area
News Group collection of local papers. Another
advantage of our robust newspaper spending
is that we get better placement in the papers.
Thus, you will have better ads that are run more
frequently and with preferential placement.

MARK VON KAENEL

408.560.9017

OPEN

DRE# 01449209

EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED

VON KAENEL REAL ESTATE GROUP | 13

STEPS TO SELLING YOUR HOME

1. MEET THE TEAM MANAGER

After choosing Mark and Von Kaenel Real Estate Group as your agent, we will introduce you to the
Team Manager who will prepare your home for selling.

2. HOME PREPARATION

Mark and the Team Manager will work with you to unleash your home’s value. The Team Manager also
will work directly with vendors on cost-effective improvements, ensuring the work is done beautifully,
within budget, and on time. This service is FREE of charge. Your Team Manager will engage the right
staging company for your style of home, and work with them to enhance the value of your home by
providing the right decor to accentuate positive features.

3. DISCLOSURES

Under California law, sellers face significant liability if they fail to disclose a material issue to a buyer.
Unfortunately, most other brokerages instruct their agents not to provide any legal advice related to the
disclosures. Von Kaenel Real Estate Group has licensed California attorneys available to answer all of
your disclosure ­related questions and guide you through the forms.

4. MARKETING

Our marketing team, including graphic designers, copywriters, and a Creative Director, work with a
professional photographer to showcase your home in prominent local newspapers, in online marketing,
and in beautiful custom brochures. Our team also will create and launch a custom website of your
home, featuring a photo gallery, a video tour, a 3D tour, and property information. Von Kaenel Real
Estate Group bears ALL of these costs.

5. OPEN HOUSE

Von Kaenel Real Estate Group organizes broker tour and public open houses that are aggressively
marketed for optimal attendance.

6. OFFERS AND SALE

Mark Von Kaenel will work with you through the negotiation process to make sure you achieve the
highest possible price. We also will guide and keep you apprised of all steps during the escrow
process.

7. CLOSE OF ESCROW AND KEY EXCHANGE

The sale of your house is official and has been recorded with the county. All keys will be provided to
the buyers. Congratulations!

14 | VON KAENEL REAL ESTATE GROUP

VON KAENEL REAL ESTATE GROUP | 15

GLOBAL REACH

Proxio’s real estate platform provides global WHAT IT DOES:
marketing and networking services that empower
real estate professionals to market themselves and • Translates listings and marketing materials into
their listings worldwide. searchers native language

PROXIO BY THE NUMBERS • Builds business networks
• Services 19 languages
• Supports 30 currencies • Searches for properties that meet client’s
• Accessed by over 500,000 agents criteria – across geographic and cultural
• Includes over 2.8 million listings borders
• Promotes homes in more than 100 countries

16 | VON KAENEL REAL ESTATE GROUP

VON KAENEL REAL ESTATE GROUP | 17

PRICING STRATEGY

The right price for your property is not determined by any one agent or seller - it’s determined by current
market conditions.
Pricing strategy is an art, not a science. Experience matters! We assess accurate, up-to-date MLS data to
select active, pending, and sold properties that are the most comparable in features and amenities to your
property. Combined with our in-depth local knowledge of our marketplace, this method allows us to price
your property correctly, so it sells timely and for the highest possible price.

The first 30 days

CRITICAL TIMING
A property generates the most interest when it first hits the market. It is imperative to capture the attention
of buyers and agents within the first month of listing.

ACTIVITY
LEVEL

1 2 3 4 5 6 7 8 9 10 11 12 13

WEEKS ON THE MARKET

18 | VON KAENEL REAL ESTATE GROUP

OTHER WAYS WE CAN HELP

We enjoy strategic partnerships with pre-screened • Insurance Agents
vendors which we trust to provide our clients with • Lenders
the highest level of service. These include: • Dog Walking & Grooming
• Pool Cleaning
• Experienced Inspectors • Home Theatre Technicians
• Hauling Companies • Wine Cellar Installation
• Cleaning Services • Contractor, Painter
• Short & Long Term Luxury Housing
• Catering
• Staging

VON KAENEL REAL ESTATE GROUP | 19

Mark von Kaenel

Broker, REALTOR®

As a longstanding member of the Silicon Valley real
estate community, Mark von Kaenel is a seasoned
real estate broker with more than 25 years of real
estate experience, and more than a decade as a
Managing Broker of his own brokerage.

A driven and motivated professional with a
distinguished track record of success, Mark brings
a tremendous sense of enthusiasm, dedication and
diligence to every client-and to every single real
estate transaction. Whether representing developers, sellers, or investors, Mark works tirelessly to ensure
their needs are met and exceeded.

Mark began selling real estate at the age of 23, and since then he has become known as an industry leader
who brings a sense of positivity and confidence to every deal. Mark is intimately familiar with prominent
Silicon Valley neighborhoods and opportunities throughout the Bay Area. He constantly stays in tune with
market dynamics and trends in order to offer his clients exceptional and timely advice.

Mark has experienced many market changes and cycles in Bay Area real estate. He is quick to recognize
trends and adapt strategies to maximize opportunities. He embraces new technology for improving
communication and doing business more effectively, while holding steadfast to traditional service values.

As a devoted husband and father of two, Mark understands the importance of commitment. He gives back
to the community, investing in the future by making sure that children are given every chance to succeed.
An accomplished business manager, employer, family man, Mark strives to be your real estate agent for
life. DRE# 01189869

Memberships:
CAR, NAR, SILVAR, SCCAOR, MCAR, REBNY, Worldwide ERC, TopAgentNetwork, National Association
of Senior Move Managers

20 | VON KAENEL REAL ESTATE GROUP

Karen Fornash

Director of Operations

A real estate agent and accomplished real estate management
executive, Karen oversees operations for Von Kaenel Real Estate
Group. Karen ensures that the big picture of Boutique Service |
Global Reach is upheld in every detail and aspect of team operations.
Karen’s objective is to ensure best-in-class service for our clients.

Bryon Zapf

Director of Marketing

A real estate executive with vast experience in luxury sales and
marketing. As the Director of Marketing for Von Kaenel Group,
Bryon leverages his experience directing the overall marketing,
branding, and communications for the group. Bryon’s goal is to
ensure that all listings are marketed at the highest level and to drive
the most traffic to it.

Ariana Batz

Team Manager

Ariana provides executive level support, administrative and
operational management to the team as well as direct support to
Mark von Kaenel.

Heather von Kaenel

Buyer Specialist, REALTOR®

Heather is a Los Gatos native and third generation real estate
management, development, and sales professional. She has been
immersed in an environment instilling the business principles and
personal values that distinguish an extraordinary Realtor®. Heather
strives to deliver dedicated service and evolving innovation to her
clients. DRE# 02039167

VON KAENEL REAL ESTATE GROUP | 21

TESTIMONIALS

Mark von Kaenel handled the sale of our home, Mark von Kaenel is an excellent Real Estate
and along with his team, it was the smoothest Professional. He is extremely knowledgeable
experience ever. The quality of the his marketing about the Silicon Valley housing market and can
(printing, internet, social media, and website communicate this knowledge to his clients. He
network) was the best bar none. His team was top answered numerous questions and concerns that
quality, and it showed that they have many years we (two couples) had about selling the rental home
of total experience including an amazing number that we owned for many years. We are all very
of local homes sold. Mark’s length of time of our happy with our decision to sell (thanks to Mark’s
listing on the market was amazing, FIRST DAY IT encouragement and understanding) and delighted
SOLD! We heard the same successful experience with the final sales price. We will definitely contact
from Mark’s past clients. We first hand experienced Mark when we decide to sell the additional rental
the strength of his Agents support and Referral properties that we own. Thank you Mark for your
Network including office staff, home staging, patience, humor, and excellent interpersonal skills.
photographer, repair and paint team, and title
company made this whole experience quick and L. DERINI
efficient. Truly unbelievable in terms of promptness
and professionalism of successful negotiating on I can’t speak more highly of Mark and his team.
our behalf. Thank you Mark! Not only is Mark very knowledgeable in the local
real estate market, but he is also very professional,
J. EL prompt to respond, concise in his communication
and he has excellent negotiation skills. He and
Mark Von Kaenel and his people provided top- his team handled everything from beginning to
notch service for me. I am very satisfied with the the end, including recommendations on market
level of service I received. The service was fast timing as well as making the finishing touches for
and very effective. I felt welcome and well take staging and landscaping. I look forward to working
care of. I would use Mark and his company in the with Mark again on my next residential real estate
future, no problem. transaction.

M. MARAZZO Z. DAVIS

22 | VON KAENEL REAL ESTATE GROUP

Thank you so much for your excellent work on the Absolutely a world class performance!!! Everything
sale of our property! From the moment we started was done as discussed at the time of the listing
working with Mark it was clear that he runs a “well- and the responsiveness to any questions we had
oiled machine that hits on all cylinders”. From the for the group could not have been any better. Have
overall strategy of marketing and pricing, obtaining to say that after 10+ home sales this was by far
all the inspections and reports, to coordinating all the most professional, smoothest and best run
of the people/vendors and managing the schedule process (beginning to end) we have been a party
and details, you guys nailed it with professionalism to ... totally stress-free. It was a real pleasure
and efficiency every time. Impressive! working with all of Mark’s team.

V. KOEPNICK D. MURRAY

Mark and his team worked closely with us to Mark and his team are fantastic. They responded
understand our goals, research the particulars of quickly and professionally to our questions and
our property, and positioned the sale accordingly. concerns. Selling a home can be stressful and
There were a lot of details and negotiations that frightening. Mark and his team guided us through
Mark handled professionally and rapidly; in short, the process and brought about a very successful
he got the job done and got over 10% above sale of our home.
asking price, on time, in the midst of significant
challenges from our side. Would 100% recommend P. MARCIELLE
him and the team!
Mark Von Kaenel represented us in the sale of our
D. ROHRER house. Mark is an experienced professional who
brought high energy, dedication and an intelligent
Mark and his team are very honest, compassionate approach to the listing and sale of our house. He
and hard working. They know their market and is an excellent listener and worked tirelessly to
job very well. Mark sold a house for us that was achieve a great result. He is surrounded by a
very difficult to sell after the previous agent had helpful, responsive and knowledgeable staff who
not marketed properly. He took on the property, was able to assist on the many logistics and details
staged it and sold it the first weekend it had an involved in a real estate transaction. We also like
open house. He negotiated a win-win deal, as that Mark is a local agent who is supportive of the
he and his team are highly ethical. My husband community of Los Gatos.
and I highly recommend Mark and his team. We
will be working with Mark repeatedly and feel we B. WESTMAN
have found a great expert and person in the Bay
Area real estate industry. We HIGHLY recommend
Mark!!!

K. HODI

To view more reviews, visit our Zillow page at
zillow.com/profile/kw-bay-area-estates

VON KAENEL REAL ESTATE GROUP | 23

WHY KELLER WILLIAMS?

Keller Williams is not your traditional real estate company.

That is why it is not surprising that it is the fastest growing real estate company in North America and is
#1 globally. Our phenomenal growth is only part of the story:

• Largest independent real estate franchise • Excellence in cutting-edge real estate training,
• A network of over 180,000 real estate real estate coaching and real estate education

consultants with a projected growth of 300,000 • Most Innovative Real Estate Company —
• 940+ offices worldwide Inman News

GLOBAL REACH
Offering comprehensive services to investors, property owners, tenants, and developers around the
world, Keller Williams Realty has an established network and a proven model that sets a framework for
profitability in any market across the globe. We know that the strongest enterprises are driven by top
talent, and our growth strategy is completely centered on getting in business with the very best people in
the real estate industry across the globe.

With more than 180,000 real estate agents worldwide, operating in more than 940 market centers across
the globe, Keller Williams is currently the largest real estate franchise by agent count in the world.

24 | VON KAENEL REAL ESTATE GROUP

WHY KELLER WILLIAMS?

GAIN INTERNATIONAL EXPOSURE My global network of connections allows me to
KW Luxury International has a global reach that strategically market your property to the largest
allows your property to be showcased to interested audience possible. And, as a member of KW
buyers all around the world. The global real estate Luxury International, I will:
market continues to grow every year and serves as
a significant opportunity to those who are selling • Ensure your listing will reach 100+ countries
highly desirable properties.
• Translate your listing into more than 28
• According to the National Association of languages if needed
REALTORS®, international buyers:
• Syndicate your listing to more than 80
• Purchased 214,885 residential properties international portals including China’s
totaling $102.6 billion in volume in the last year Fang.com, which hosts more than 3 million
unique visitors per day
• Paid a 79 percent higher average purchase
price • Directly access a wide network of Keller
Williams associates in over 24 countries
• Paid cash 50 percent of the time around the world who can assist in connecting
your property with the right buyers
• Bought 2.8 percent more residential properties
than this same time last year

VON KAENEL REAL ESTATE GROUP | 25

26 | VON KAENEL REAL ESTATE GROUP



Thank You.

16780 Lark Ave, Los Gatos, CA 95032 | vkregroup.com | 408.568.6602 | [email protected]


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