Recruiting booklet v9

KW BAY AREA ESTATES DIS

DRIVEN BY EXCELLENCE

SCOVER
THE
BAY AREA
ESTATES

DIFFERE
ENCE

revolutionA REAL ESTATE

KELLER WILLIAMS REALTY IS THE
LARGEST REAL ESTATE FRANCHISE IN THE
WORLD - HOME TO MORE REAL ESTATE
PROFESSIONALS THAN ANY OTHER
COMPANY. THAT’S NOT JUST BY CHANCE.

Founded in 1983 by Gary Keller and Joe Williams, Keller Williams
was built on one premise: How high we go as a company will
be determined by how high we lift our people.

VISION

To be the real estate company of
choice.

VALUES

Family, Faith, then
Business.

MISSION

To build careers worth having,
businesses worth owning, lives worth
living, experiences worth giving, and

legacies worth leaving.

ABOUT KW Bay Area Estates

WHAT MAKES US DIFFERENT?

The KW Bay Area Estates real estate firm is part of a top-producing franchise
and one of the fastest growing real estate companies in the South Bay and
Monterey Peninsula which includes KW Bay Area Estates, KW South Bay
Commercial, and KW Coastal Estates. For the ownership group it is the
embodiment of their vision of a client-focused, community-oriented real
estate company that maintain the highest industry values to the community.
Dedicated to upholding unparalleled standards for integrity and client
care, they strive to create a culture where agents thrive while developing
their own businesses to their maximum potential. KW’s mission is clear:
To build careers worth having, businesses worth owning, lives worth living,
experiences worth giving, and legacies worth leaving.

AT A glance

offices IN: Over 26,000 square feet of office
space
LOS GATOS (FLAGSHIP)
SARATOGA 7 conference rooms with large
LOS ALTOS screen monitors and smart
boards

Contemporary training facilities

“Zenbooth” private call stations

Private and semi-private office
space & work stations available

Tech center for drop-in use

“We Work” environment

Training rooms for Masterminds,
sales meetings, classes and more

NOT YOUR ordinary company

KELLER WILLIAMS As a result, we understand that you are
IS A COMPANY BUILT the key to our company’s success, not
BY AGENTS, FOR the other way around. We are debt-free,
AGENTS. locally owned, and not a publicly traded
company. Our agents are taught to run
a business within a business.

redefinedB U S I N E S S M O D E L

KELLER WILLIAMS COMPARED TO
OTHER COMPANIES.

KELLER WILLIAMS

INTERDEPENDENT

Associates have an interdependent relationship with the company and a
mutual interest in success.

Associates and brokers work together in achieving financial goals.

Associates do not assume financial, legal or management responsibilities.

DEPENDENT INDEPENDENT

Associates are dependent on the Associates are independent and have
company. Financial gain is directed a landlord/tenant relationship with their
primarily to the brokers and the company. company. Limited high-level support.
Associates have fewer opportunities Associates assume all the financial, legal
for accumulating wealth, and end up and management responsibilities.
building someone else’s business rather
than their own.

agent-centric APPROACH

WE STAND BEHIND
OUR AGENTS - NOT IN
FRONT OF THEM.

YOUR CLIENTS
CHOOSE
YOU FIRST,
AND YOUR
COMPANY
SECOND.

PERSONAL

#1BRANDING MATTERS,
AND YOURS IS

WE ENCOURAGE YOU TO

customize AND localize

YOUR MARKETING APPROACH.
“YOU ARE THE BRAND”

2014 GLOBAL ASSOCIATE COUNT IS BIGGER
2012
75,000 BETTER

95,000 for
you
160,000
2018

#1R E A L E S T A T E
COMPANY IN
THE COUNTRY
Agent Count | Closed Units | Sales Volume

SHARED decisions
SHARED success

Built on the philosophy that
people matter most, we put
our associates at the center
of every strategic decision
the company makes.

Keller Williams believes that

AGENTS ARE
STAKEHOLDERS
IN THE SUCCESS
OF THE MARKET
CENTER

and therefore should share
in the decision making.
Together, the Agent Leadership
Council* and office leadership
jointly make office decisions
relating to finances, growth,
training, culture, productivity,
technology, social events,
philanthropic giving and more.

See articles
written about KW by
Stanford University

*Our Board of Directors is called the ALC
(Agent Leadership Council). Only the top
20% of our agents are eligible to serve.

models systemsA FOUNDATION IN
AND

KELLER WILLIAMS IS THE

ONLY COMPANY

IN THE REAL ESTATE INDUSTRY THAT IS

BUILT ON THESE UNIQUE, PROVEN
ORGANIZATIONAL AND ECONOMIC
MODELS.

They are the result of
benchmarking thousands of the
industry’s highest producing
agents and developing a fail-safe
framework for profitability in any
market.

THE ONE THING

Discover how to get extraordinary
results in every situation.

New York Times bestselling authors
Gary Keller and Jay Papasan have

identified that behind every successful
person is their ONE Thing.

THE MILLIONAIRE
REAL ESTATE AGENT

A step-by-step, how to earn and net
a million in annual income - active
and passive.

The Millionaire Real Estate Agent is a
nationally bestselling real estate career
guide written by Gary Keller.

GARY KELLER

KELLER WILLIAMS
CO-FOUNDER
AND CEO

teamsT H E H O M E F O R

WE WROTE THE BOOK

WHEN IT COMES TO BUILDING AND
EXPANDING A REAL ESTATE BUSINESS.

It’s no coincidence that more top agent teams choose to build their
businesses here than any other national brokerage. Independent
brokerages can move their businesses to the KW platform and remove
the stress of do-it-yourself.

LEARNING FOR
EARNING’S SAKE

WE’VE BEEN NAMED THE

#1 training
organization

IN THE WORLD OVER AND OVER BY
TRAINING MAGAZINE AND
ARE NOW IN THEIR

hall of fame’s
top 10

Keller Williams University
provides an industry-leading
curriculum addressing every
aspect of success in real estate.

LAUNCH

Ignite

GROW

Leverage Series
SHIFT

Win-Win Negotiations

LEVERAGE

Millionaire Real Estate Agent courses
RSTLM (Recruit, Select, Train, Lead, Motivate) Series

award winning COACHING

“We absolutely hold the

KEY TO GREATNESS

in our hands. It’s a conscious choice. KW MAPS Coaching
is here to hold you accountable to making that happen.”
-Dianna Kokoszka

BOLDBUSINESS OBJECTIVE: A
LIFE BY DESIGN

BOLD CONDITIONS YOU WITH POWERFUL MINDSET
EXERCISES, LANGUAGE TECHNIQUES AND LEAD
GENERATION ACTIVITIES.

AGENTS WHO HAVE TAKEN BOLD ARE 176% MORE
P R O D U C T I V E T H A N T H O S E W H O H AV E N O T.

eventsL A R G E R T H A N L I F E

MEGACAMP

This annual gathering of more than 11,000 real estate
professionals from across the globe is power-packed
with top-agent interviews, guest speakers, live role-plays
and powerful panels featuring the best in the business.

FAMILY REUNION

Prepares you for mastering the current market with
more than 150 breakout sessions taught by the best in
the business. Attended by over 18,000 agents from all
around the globe.

MASTERMINDS

LEARN FROM THE

been-there-done-that

WISDOM OF INDUSTRY POWER PLAYERS
AND YOUR PEERS.

innovation W I T H A P U R P O S E

IN THE DIGITAL AGE,

TECHNOLOGY AND MARKETING
GO HAND IN HAND.

Every Keller Williams associate is
provided with an industry-leading
suite of tools that puts their
business in front of today’s mobile
client.

Our tech was built for us and by us and is unlike anything
available at any other company. Artificial Intelligence based
tech always depends on big data. KW has an unmatched agent
count and decades of consistent data collection. No other real
estate company can say the same.

LEADS

THE KW REFERRAL
NETWORK

gives you direct and immediate access to over 190k agents, 24 hours a
day with incredible flexibility on setting your own referral fee and access
to the real-time moductivity of your potential referral partners.

LISTINGS

THE KW LISTING SYSTEM

Designed to protect you while we syndicate your listing
across the globe. Maintain ownership and control of your
listing data.

Whenever listings are marketed on the KW network and
listing syndicates, all of the leads go directly to the listing
agent.

LEVERAGE

KW COMMAND

A revolutionary lead-to-close agent business solution
that saves you time, money and effort. A complete end
to end platform for running your business like a boss. We
replace one-to-many tech with fully customized one-to-
one tech that out-shines all existing tech platforms.

KW GOOGLE APPS
FOR BUSINESS

ALLOWS YOU TO

communicate, collaborate, AND
coordinate YOUR REAL ESTATE BUSINESS

A N Y T I M E A N D A N Y W H E R E , S E A M L E S S LY.

wealth building OPPORTUNITY

THE KELLER WILLIAMS MODEL IS BUILT
AROUND THE PREMISE THAT

ASSOCIATES SHOULD BE
TREATED LIKE STAKEHOLDERS.

Through our profit share and
growth share programs, Keller
Williams recognizes and rewards
associates for helping to grow the
company.

WE’RE
PROFITABLE
BECAUSE
WE’RE
PEOPLE
FOCUSED.

the power of

PASSIVE
INCOME

KELLER WILLIAMS WEALTH BUILDING
PROGRAMS ARE FUNDING

lives worth living.

KELLER

WILLIAMS $1
OWNERS HAVE
SHARED MORE

BILLT H AINON
WITH THEIR AGENTS
SINCE 1997

Our associates drive our company forward. Profit
Share and Growth Share enables us to

TREAT OUR PEOPLE AS PARTNERS

in a very tangible sense.

peopleA C O M PA N Y B U I LT A R O U N D

FINDING AND SERVING
THE HIGHER PURPOSE
OF BUSINESS IS AT THE
HEART OF THE KELLER
WILLIAMS CULTURE.

WE BELIEVE IN SUPPORTING THE

financial, physical, AND
emotional WELL-BEING OF

OUR ASSOCIATES.

Keller Williams associates are asked
to “give where they live” and dedicate
a day to renewing and energizing the
communities they serve. Every year, all
KW offices close on RED Day to be out in
the community, making a real difference.

Through the incredible generosity of our associates,
the company is able to support its own, and the
community at large during national, regional, local
and personal crises.

CHICO FIRE NAPA FIRE
DONATIONS DONATIONS

KW WELLNESS
PROGRAM

The belief that a life worth
living has to be a healthy
one led to the creation of a
robust Wellness Program.

Celebrating wellness together
demonstrates the Keller
Williams commitment to
creating balanced and healthy
lifestyles.

The intuitive Stride Health
Benefits Platform will inform
you of your insurance
options, and enrollment is
easy.

awards AND recognition (2018)

T R A I N I N G M A G A Z I N E - Named #1 training organization across all industries worldwide.
S W A N E P O E L P O W E R 2 0 0 - Gary Keller named the most powerful person in residential real
estate.
N A R H A C K AT H O N - KW Labs wins, beating out 40 other participants with new app.
N E W S W E E K - Ranked #1 real estate agency on 2019 list of America’s Best Companies for
Customer Service.
C A R E E R B L I S S - Ranked #2 on 50 Happiest Companies in America for 2019, with CEO approval
rating of 94%.
I N D E E D - Ranked #1 Workplace for Culture on 2018 Top-Rated Workplaces for Best Culture.
E N T R E P R E N E U R M A G A Z I N E - Listed on Franchise 500 list for 6 years in a row.
W O R K P L A C E D Y N A M I C S - One of America’s Top 10 Workplaces.
I N C . 5 0 0 - Listed as one of the fastest-growing private companies for 6 years in a row.

BAY AREA
ESTATES

HEIDI MORAN

Managing Director | Team Leader
Los Gatos
c: 408.917.8298
o: 408.560.9000
[email protected]

BRYON ZAPF

Managing Director | Team Leader
Saratoga-Los Altos
o: 408.560.9059
[email protected]

JOINKWBAE.COM

LOS GATOS S A R AT O G A L O S A LT O S

16780 Lark Ave 12312 Saratoga-Sunnyvale Rd 400 Main St, Ste 190
Los Gatos, CA 95032 Saratoga, CA 95070 Los Altos, CA 94022

KW BAY AREA ESTATES

DRIVEN BY EXCELLENCE