Digital Marketing Geelong

Services
Brochure

The digital landscape is full
of excitement and potential.

Our digital marketingservices are
segmented by our three core values.

Inspire. Strategy
Guide. Solutions

Grow. Training

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Who is Arthur St.Digital?

Arthur St. Digital is a young We believe our group contains the perfect mix
agency with a wisehead. of creativity and innovation, as well as data driven
marketing knowledge to deliver highly efficient
Our team consists of experienced personnel from digital outcomes.
a range of marketing backgrounds, including
marketing managers, a print executive, brand We are based in Geelong, but our reach has no
strategists and digital campaign specialists. borders. Let ’s power your brand online and turn
your marketing message into real results.
This gives us the versatility to provide
end-to-end digital marketing services to all What sets Arthur St. apart is our ability to utilise
Arthur St. clients, regardless of business size, the best features of both traditional and digital
industry, or requirements. media to reach your target audience, project an
impactful message, and generate business growth.

Both ‘old’ and ‘new’ media have powerful
advantages, and we pull these together to develop
an effective marketing….

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Facebook Engage,
Ads Acquire,

Retain.

The fundamental goal of any
marketing effort is to engage a
target audience, acquire their
business, and retain them asa

client/customer.
Yes, it’s true – social media is
becoming highly saturated with

advertising material that is
more and more obtrusive to the
user. However, this makes great

advertising stand out.

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Facebook Ads Targeting. Remarketing.

Delivery is important. We utilise highly refined targeting Did you know we can display Facebook
methods to reach your most likely ads to people who have already engaged
Poorly implemented online ads can be customers. We are confident in our ability with your website, a specific page on your
detrimental to your business’ reputation. to reach people who want to see your website, an event you’re hosting, or an
We focus on differentiating your brand brand, service, or product. The goal is to ad that has been running? This is the
to stand out in a sea of bland ads and cut make your advertising tie seamlessly into ideal way to reach the ‘low hanging fruit’
through the spam. their Facebook or Instagram feed, while and pluck it while your business is still
grabbing their attention to drive your top of mind.
No one knows your business like you do. marketing objectives. It ’s a fine line
That ’s why we work with you to form a No matter what stage of the customer
strategy that will deliver results while journey the target is in, we keep your
aligning with your brand’s values. business in their vision, all the way
through to purchase/conversion.
Our focus is on authenticity.
Genuine advertising – like the
traditional advertising pioneers who used
storytelling to resonate with consumers.

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Why Facebook?

• There are over 2billion
active Facebook users.

• The options are endless:

o Drive traffic to website.
o Purchases.
o Leads.
o Promote an event.
o Brand awareness.
o Grow customer database.

• No matter what your
marketing objective is, all
the above ad components
drive business growth.

• Trackable.
• Proven.

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Google It’s the world’sbest tool
Advertising to search, learn,find,
and connect.
Google make our lives
more practical and

efficient and is now the
leading digital marketing
platform for businesses.

So where
does your
business

rank on
Google?

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Google Advertising This is Google’s advertising platform, which may be:

The most effective way to be seen • entirely new to you,
is to occupy Google’s ad positions –
found at the very top of PAGE 1. • you’ve heard about it, know you should be using it, but not
sure where to start, or...
How? Using Google Ads.
•you just need some guidance to become more effective.

Whatever your marketing objective, we can utilise Google
to expand your digital footprint.

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Our AdWords
procedure includes:

Research:

We work to understand you, your
business, and your customer. Our
deep-dive approach identifies key
search terms and digital behaviour
patterns that allows us to get in front
of the right people.

Implementation:

We cleverly craft engaging ads
that match your brand, website, and
search terms, allowing you to step
above your competitors.

Optimisation:

Our conversion rate specialists
consistently monitor and tweak your
campaign to improve performance and
deliver a greater return on investment.

Support:

You’ll be kept in the loop on how
your campaign is tracking, with
real-time reporting and data access,
as well as human support to answer
any digital queries.

Expertly crafted GoogleAds
deliver high quality leads to
grow your business.

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SEO – If you havea website,
Search Engine and you’re not ranking
Optimisation on the first page… how

will people find you?
We all know no one is
heading to page 2 to

find you.

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Search Engine Optimisation

While Google Ads Dominating targeted keywords that are
provide a fast solution important to your business places you
to getting found highly in the organic (non-advertising)
online, strong SEO positions. The reasons are clear.
builds long term,
sustainable success. Someone searches for “best accountant
in geelong”. I n a hotly contested search,
you either reap the benefits of a solid S EO
presence or fall behind the pack.

You can have the shiniest, most expensive
new website with complex features, but if
no one can find your site, what use is it?

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S trategy. Having a clear marketing plan across
both digital and traditional marketing is
vital for all businesses to be able to define
target audience/s, business goals, brand
differentiation and ultimately increasethe
bottom line.

We’ll help to define your goals and formulate a custom marketing
strategy to get you there. To do this, we need to understand
your business and we take the time to get to know your product,
service and customers.
By building a solid client relationship, we are able to effectively
assemble the most efficient marketing method to hit the ground
running when it's rolled out.
Usually our digital marketing strategies start with a three hour
workshop for us to better understand your business, then we
work through a process to research and piece together the most
effective strategy to exceed your goals.
Often our strategies include:

• Customer Journey Map
•Defined Customer Audiences Segments
•Strategies across Reach, Act, Convert and Engage pillars
•Advertising messaging
•Channel Plan and Budgets
•Action and Implementation Plan

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Understanding
the online tools to
maximise your marketing
efficiency and budget
can be overwhelming,
meaning it’s often
outsourced entirely.

At Arthur St Digital, we are on a mission
to preach what we practice - offering
digital marketingtraining to our clients
and anyone looking to increase their
digital skills and take the reigns of a
business’s marketing output.

This can be achieved through either
one on one mentor sessions or via our
scheduled training sessions.

Get in touch and find out more.

Training.

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Mentoring. Want to learn
while you build
live campaigns?

We can help with our Digital
Marketing Mentoringpackage.

We’ll work with you to develop great strategies, then work
closely with you to build campaigns, monitor their performance
and assist as you learn to take control of your campaigns.

Includes

2-hour face to face mentoring/ coaching session. During
this session we cover any digital marketing topics you may
need assistance with. This could include strategy, building
facebook ads campaigns, setting up social media content
plans, building adwords campaigns, monitoring google
analytics, whatever you like, we’re there to help.

2x 30 minute phone chats, to monitor campaign
performance and keep things on track.

$ 980 ex G S T per month ex G S T

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Email Newsletters
CRM &Marketing

Automation
Design

Landing Pages
Web support

Analytics and Conversion
Optimisation
Video

CRM &MarketingAutomation

What else do
we do:

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We provide
ongoing SEO
packages that
enhance your
visibility and
generate
high-quality
traffic with
the goal of
generating
genuine leads.

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BWuesHineelsps

Email: [email protected] Address: 3 Mackey St,West 6 Federal
Mobile: 0 4 4 8 831 922 Mills Park, North Geelong VIC 3215,
Australia

www.arthurst.com.au