THE TOTAL PACKAGE THE LOCALS’ CHOICE FOR OVER 30 YEARS A TRUSTED NAME THE BEST OF THE BEACH SINCE 1992 HTC DIGITAL CABLE CHANNEL 17.1 • GRANDSTRANDTV.NET
Since 1992, Grand Strand TV has been the Myrtle Beach area’s hometown information channel for visitors and locals, presenting all the best in dining, shopping, nightlife, attractions and local events. The channel originally launched as Grand Strand Video Magazine in North Myrtle Beach, eventually expanding to the city of Myrtle Beach after being picked up by Cox Cable. It experienced new heights of success upon its rebranding as TV33: Best of the Beach, cablecasting on Time Warner Cable (later Spectrum) channel 33. With the channel’s relaunch as Grand Strand TV came an all-new exclusive partnership with Horry Telephone Cooperative, one of the largest independent cable operators in America and an institution in Horry and Georgetown counties for over 60 years. Together, we are bringing The Best of the Beach to a whole new audience, with incredible vacation property saturation and a rapidly-growing local audience. With the lowest per-spot pricing of any television outlet on the Grand Strand, and new opportunities in social media, web and mobile advertising, Grand Strand TV is once again leading the way in destination marketing. WHO WE ARE
OVER 15,000 ROOMS AT MORE THAN 100 GRAND STRAND RESORTS OVER 60,000 LOCAL RESIDENCES INCLUDING 17,500 RENTAL PROPERTIES ...AND STILL GROWING! Myrtle Beach North Myrtle Beach Carolina Forest Little River Longs Loris Aynor Conway Socastee Garden City Murrells Inlet Surfside Beach
MYRTLE BEACH NORTH MYRTLE BEACH Grand Strand TV is available in over 15,000 resort rooms across the Grand Strand, and to over 60,000 local residential subscribers across Horry County on HTC Digital Cable channel 17 on set-top boxes and channel 17.1 on digital cable-ready TVs. WHERE WE ARE
We work hard to establish mutually beneficial relationships with important local venues and agencies to ensure our clients get the maximum exposure. Recently, Grand Strand TV established a new partnership with Myrtle Beach International Airport to be the exclusive television partner shown throughout the terminals. This gives Grand Strand TV visibility to over a million travelers air travelers per year. In 2022, Myrtle Beach International Airport once again smashed records for passengers traveling to and from Myrtle Beach, with over 1 million passengers arriving at MYR in the first 7 months of the year. Fly-in tourism continues to flourish in the post-COVID recovery era, and MYR is adapting with new airlines, new routes, and quality-of-life improvements that make Myrtle Beach South Carolina’s #1 destination for air travel. 2017 Enplanements: 1,142,925 Deplanements: 1,135,040 2018 Enplanements: 1,255,401 Deplanements: 1,254,494 2019 Enplanements: 1,304,395 Deplanements: 1,307,168 2021 Enplanements: 1,606,137 Deplanements: 1,604,110 2022 Enplanements: 1,733,942 Deplanements: 1,725,861 MYRTLE BEACH INTERNATIONAL AIRPORT TOTAL PASSENGERS 2017-19, 2021-22 PARTNERS IN EXCELLENCE
At Grand Strand TV, we are constantly exploring new ways to provide our clients with the widest possible reach, whether their audience are local residents, current visitors or people planning their vacation. We have embraced the digital evolution of marketing by providing new ways for customers to interact with members of our advertising family, including our web site at GrandStrandTV.net and our smartphone app. Our app, available as a free download on the iOS & Android Amazon app stores, includes many features that make it the perfect companion for the visitor to the Grand Strand, including a local business directory featuring all of our clients, a local event calendar, and a collection of deals and coupons to help drive response. It also features an on-demand version of our program powered by YouTube, and push notifications that can be used to inform users of upcoming events, special promotions, and more. The official Grand Strand TV app makes it as easy as possible for potential customers to contact your company. Each business directory listing includes links to: • Your video ad • Your primary phone number • Turn-by-turn driving directions • Your web site • All of your social media accounts ...as well as space for advertising coupons, events and promotions. EMBRACING TECHNOLOGY
We establish partnerships with local resorts, hotels and businesses to ensure that our clients receive the maximum reach for their advertising. As part of this effort, we work with resort management to make Grand Strand TV available as the first channel visible when guests turn on their televisions, instantly providing the family-friendly, local content that visitors often seek first when traveling to our area. In addition, we place channel lineup guides in vacation properties across the Myrtle Beach area to make it as easy as possible for vacationers to locate our channel. These lineup guides also serve as a secondary advertising option with up to 12 sponsors featured per booklet, which allows us to offer these materials to partner resorts at no charge to them or their guests. Our lineup guides are already available in many local properties, including: Atlantica Carolinian Schooner I Blu Atlantic Schooner II Atlantic View The Diplomat Monterey Bay Aqua Beach Inn Bermuda Sands Regency Towers Vancouver Motel Landmark Resort Ocean Park Resort Legends Golf Resort Country Inn & Suites Holiday Sands South Beverley Beach House La Quinta North Myrtle Beach Staybridge Suites Myrtle Beach MAXIMUM VISIBILITY
The marketing landscape is a rapidly growing and changing force, which is why we are committed to adapting. We embrace social media as a way to market our channel and our clients to audiences across the viewing area and beyond. We are active on Facebook, Instagram & Twitter, offering exclusive video content, promotions, contests and more to our thousands of page followers. Our clients enjoy access to our social media audience through promotions such as our hugely popular Christmas In July, Dog Days of Summer Giveaways, and 25 Days of Holiday Giveaways promotions. We’re committed to helping our clients grown their own social media presences and translate internet traffic into foot traffic. AUDIENCE ENGAGEMENT
When it comes to results, don’t just take our word for it. Here’s some words directly from several of our clients, both old and new, who trust Grand Strand TV with their advertising needs. Several of our clients have been with us since our first day on the air in April of 1992...over 27 years, and have never missed a day or season with Grand Strand TV. “We’ve been in business for 23 years and have tried a lot of different advertising, but the only thing we do now is TV. Grand Strand TV works!” Mike & Missy Lambert Mammy’s Kitchen “We’ve been on the air for almost 20 years and we know it works. In fact, we know exactly when our ads air because our phone starts to ring!” Jonathan & Jennifer Poore Express Watersports “We’ve been advertising with Grand Strand TV since we opened our doors 23 years ago and have never missed a day. We know the value of their advertising, how effectively it reaches the tourists and the locals, and we have no intention of stopping anytime soon!” Nick Goebel Nick’s Cigar World “We don’t advertise anywhere but Grand Strand TV. It works!” Bruce Kligman Klig’s Kites WHAT THEY’RE SAYING
TRUSTED NAME...PROVEN RESULTS With over 25 years of experience bringing locals and visitors the very best in information and entertainment, it’s no wonder that many of our clients return year after year after year. Some local institutions have been with us since our very first day on the air and have never missed a day. In addition, many nationally-recognized brands rely on Grand Strand TV because they understand one simple truth...IT WORKS. Here’s just a small sampling of the many fine area businesses who choose Grand Strand TV for their marketing needs: WE BUILD LOYALTY