e-Newsletter May 2018


e-Newsletter | May 2018
Development
Best Western Ramps Up Expansion in Key Asian Markets
Best Western Hotels & Resorts has accelerated its Asian expansion with the signing of new properties in two key regional markets: Vietnam and Japan.
Best Western Premier Cam Ranh Seahorse Beach Resort is an exciting new upscale beach resort in Cam Ranh, on Vietnam’s south-central coast. Nestled on the coast, just five minutes from the expanding Cam Ranh International Airport and 20 minutes from the popular town of Nha Trang, this new seafront resort will feature 376 contemporary rooms and suites, a bright restaurant, serene spa, tennis court and tropical outdoor infinity pool.
The adjacent convention hall will also provide an ideal setting for large-scale meetings and events. Best Western Premier Cam Ranh Seahorse Beach Resort is scheduled to welcome its first guests in 2020.
Best Western Hotel Fino Tokyo Akihabara marks the latest exciting tie-up between Best Western Hotels & Resorts and Fino Hotels Co. Ltd, the leading Japanese hotel development company. Scheduled to open in the fourth quarter of 2018, this brand new midscale hotel will put guests in the heart of Akihabara, the district of downtown Tokyo which is famous for Akihabara Electric Town–Japan’s manga, anime and video game hub, and a major retail center for consumer
electronics. Upon completion, the 80-room Best Western Hotel Fino Tokyo Akihabara will become Best Western’s 17th hotel in Japan.
Development | Operations | Sales | HR & Training | Procurement | Marketing | Best Western Rewards | In The News


Please Welcome Two New Members to Our Team!
Best Western Asia is delighted to welcome two new key members to our Development Team in Bangkok.
Cyrill Czerwonka is our new Regional Director of Development – Asia. A French- Thai national, Cyrill joins Best Western following a strong career with several major hospitality companies, including AccorHotels, The Ascott Limited and most recently Dusit International, where he served as Assistant Director of Development for EMEA, based in the United Arab Emirates.
Kampol Tanawarotai has also joined Best Western Asia as our new Regional Development Manager. A Thai national, Khun Tae (as he is better known) has a strong background in property development and most recently served as Assistant Investment Manager for Country Garden Group, a leading Chinese property developer.
Please join us in wishing them a successful career with Best Western.
Development | Operations | Sales | HR & Training | Procurement | Marketing | Best Western Rewards | In The News


Budgeting - Our Guide to the Basic Steps
Development | Operations | Sales | HR & Training | Procurement | Marketing | Best Western Rewards | In The News


Operations
Preparing your hotel’s annual budget is an important process, and we understand that it can be a daunting task. But help is now at hand! Best Western has created a list of 14 basic steps for hoteliers to follow when preparing your annual budget.
These steps will take you through the entire budget preparation process, from undertaking a SWOT analysis, reviewing your available funding and obtaining revenue forecasts, all the way to reviewing and loading the budget.
Preparing a budget should follow a set schedule so that it is ready to use by start of the financial year.
Don’t delay - start planning now!
CLICK HERE to visit our “Budget - Basic Steps” guide.
Development | Operations | Sales | HR & Training | Procurement | Marketing | Best Western Rewards | In The News


e-Newsletter | May 2018
Sales
Sales Team Meets Key Accounts in Singapore
Best Western’s Regional Sales Team was busy again in April as it embarked on a major sales
mission to Singapore. Our team flew down to the Lion City on April 24 for several days of sales calls with key corporate clients and travel agencies.
In total, our representatives met with 33 key clients, including 16 corporate accounts such as DBS Bank and AIA Singapore, and 17 business and leisure travel agencies including CWT, Tradewinds, UOB Travel and HRG. The objective of these sales calls was to maintain strong relations with our key accounts in Singapore, boost our brand recognition, and generate new business for our Asian hotels.
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e-Newsletter | May 2018
HR & Training
Improve Your Guest Service Skills with BWIU
This month, Best Western University’s (BWIU) recommended course will help you improve your Guest Service skills. Hospitality is a very competitive sector, so what really sets us apart from other hotels is how well we treat our guests.
This course will provides you with a reminder of the key principles of guest service, and how to ensure that we leave all guests with wonderful memories.
Elements of the course include
• First impressions
• Little things that make a big difference
• Value is more important than price
• You don’t want unsatisfied guests
• Bad news travel faster
• Problems are opportunities
• Effective techniques for resolving guest problems
Every team member can make a difference, and we recommend that everyone completes this highly valuable course. For more information, please contact us at [email protected].
Development | Operations | Sales | HR & Training | Procurement | Marketing | Best Western Rewards | In The News


e-Newsletter | May 2018
Procurement
Best Western Giveaway Collection 2018
We are excited to unveil an exciting new collection of giveaway gifts for 2018!
The Best Western Giveaway Collection 2018 features a new arrival - the Best Western Rewards Traveller Set, which includes an inflatable travel neck pillow and padded eye mask in a branded BWR box – perfect for regular travelers. This attractive gift set is priced at just US$5.
The latest collection also features a selection of branded keychains, ballpoint pens, bags, polo shirts, teddy bears, scarves, pins and tumbler bottles.
The Best Western Giveaway Collection 2018 is available now! To request a quote or purchase any of these items, please email: [email protected] or call: +66 (0) 2 656 1260.
New Arrival!
1. BW Rewards Traveller Set Inflatable Travel Neck Pillow Soft Air U Shape with Eye Mask Padded Shade Cover
in BW Rewards Box
US$ 5 only!
2. BW Rewards Bag
US$ 1 Only!
Development | Operations | Sales | HR & Training | Procurement | Marketing | Best Western Rewards | In The News


BWR Keychain
US$2.85
per piece
BW Keychain
US$1.99
per piece
BW
US$0.28 per piece min. order 100 pens
BW Ballpoint Pen
BW Plus
US$0.42 per piece min. order 100 pens
BW Premier
US$0.42 per piece min. order 100 pens
BW Tumbler Bottle
US$10
per piece
BW Polo Shirt White/Blue US$15 per piece
BW Paper Bag
US$0.65
per piece
BWR Bear Doll
US$13
per doll
BW Scarf
US$18.50
per box
BW Pin
US$1.99
per piece
Development | Operations | Sales | HR & Training | Procurement | Marketing | Best Western Rewards | In The News


e-Newsletter | May 2018
Marketing
Vote for Best Western in the 2018 TTG Awards!
We are excited to inform you that voting for the 2018 TTG
Awards is now open! Best Western Hotels & Resorts is aiming
to become Asia’s “Best Mid-Range Hotel Brand” for an amazing
12th year in a row! But to achieve this we need your support.
You can now vote for Best Western by visiting http://awards.ttgasia.com/voting-travel-supplier-form. Simply choose “Hotel Chain Awards” and vote for Best Western in the “Best Mid-Range Hotel Brand” category. TTG Asia is the travel trade’s leading regional B2B magazine, and its annual awards are among the most prestigious in the industry. Achieving a TTG Award for 12 consecutive years would be an incredible achievement, and a testament to the hard work of everyone in our company.
Thanks for your support!
Development | Operations | Sales | HR & Training | Procurement | Marketing | Best Western Rewards | In The News


Best Western Launches Summer Promotion in Asia
Best Western has launched its new Summer Promotion, offering FREE Best Western Travel Cards to its loyal guests all across Asia. Under this new offer, members of the company’s award-winning loyalty program, Best Western Rewards, will receive a Best Western Travel Card worth US$20 after their first eligible stay at any Best Western hotel in Asia between May 21 and September 3, 2018.
The Summer Promotion is only valid for Best Western Rewards members, but non-members who sign-up to the program before they book will also receive the Travel Card. Only one Best Western Travel Card will be offered per member during the promotional period.
For more information about Best Western and to book your Hot Summer Promotion in Asia, please visit www.bestwestern.com/AsiaSummer.
Development | Operations | Sales | HR & Training | Procurement | Marketing | Best Western Rewards | In The News


e-Newsletter | May 2018
Best Western Rewards Celebrates 30 Years of Success
Best Western Hotels & Resorts is celebrating the 30th anniversary of our world-famous guest loyalty program, Best Western Rewards (BWR).
Since its inception in 1988, BWR has grown to more than 32 million members worldwide, making it one of the industry’s most popular reward programs. With points that never expire and access to the richest promotions in the hotel industry, BWR has been frequently recognized as an innovator, and was named as one of the top three “Best Hotel Rewards” by WalletHub in 2017.
In honor of the 30th anniversary, Best Western is offering Diamond Select Status to all 1,859 members who have remained a loyal part of the program since its inaugural year.
Diamond Select Status offers 50% bonus points per stay, a choice of a thank you gift or points upon arrival and guaranteed free night availability.
Development | Operations | Sales | HR & Training | Procurement | Marketing | Best Western Rewards | In The News


Best Western Hotels & Resorts treated our loyal guests to a trip to the movies earlier this month, with our inaugural Best Western Rewards (BWR) Movie Day!
Hosted on May 5th, 2018, this innovative event welcomed 30 lucky winners and their partners to Quartier CineArt, the contemporary movie complex at EmQuartier lifestyle mall in Bangkok, for a screening of “Avengers: Infinity War”. This followed a contest held on Best Western’s Facebook fan page. The 30 winners and their 30 guests were joined by two prominent bloggers, who publicized the event via social media. All 62 attendees were rewarded with free BWR gift sets.
Best Western is delighted with the success of this forward-thinking campaign, which attracted millennial guests and generated new BWR membership.
We will continue to organize rewarding events for its loyal members in future.
Development | Operations | Sales | HR & Training | Procurement | Marketing | Best Western Rewards | In The News
Best Western Rewards Treats Members to a Trip to the Movies


e-Newsletter | May 2018
In The News
Here are some of the coverages we received in May from the news that we have sent out to our worldwide media database.
bestwesternasia.com
Follow us on facebook | LinkedIn
Development | Operations | Sales | HR & Training | Procurement | Marketing | Best Western Rewards | In The News