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Rewriting India's Plate from Generic to Genomic
India’s nutrition problem is no longer about hunger alone—it is about mismatch. Even as supermarket shelves overflow with “healthy” products and fortified foods, diabetes, obesity, and micronutrient deficiencies continue to rise side by side. The contradiction is forcing a rethink. Consumers are questioning generic wellness claims, scientists are challenging population-average diets, and startups are betting that biology—not branding—will shape the future of food. From DNA tests and gut biomarkers to tech-enabled meal plans, nutrition in India is shifting from mass solutions to individual relevance. The question is no longer whether this shift will happen, but whether India can scale precision nutrition responsibly and affordably.

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Published by MMA Media, 2026-01-31 08:35:14

NUFFOODS Spectrum India Feb 2026

Rewriting India's Plate from Generic to Genomic
India’s nutrition problem is no longer about hunger alone—it is about mismatch. Even as supermarket shelves overflow with “healthy” products and fortified foods, diabetes, obesity, and micronutrient deficiencies continue to rise side by side. The contradiction is forcing a rethink. Consumers are questioning generic wellness claims, scientists are challenging population-average diets, and startups are betting that biology—not branding—will shape the future of food. From DNA tests and gut biomarkers to tech-enabled meal plans, nutrition in India is shifting from mass solutions to individual relevance. The question is no longer whether this shift will happen, but whether India can scale precision nutrition responsibly and affordably.

Keywords: fortified foods,micronutrient

INSIDE 50 NUFFOODSSPECTRUM | March 2020 | www.nuffoodsspectrum.inMeet Medina, Our Ai hostBringing you the latest from the world of medical technology -crisp, consistent, and captivating.Medina is the face of MedTech Spectrum, deliveringbreakthrough stories, product launches, and innovation trendsin a dynamic video-first format.DESIGNED BY MEDTECH.POWERED BY AI.Powered by MM Activ's AI NewsroomWe’ve redefined biotech & health media with intelligent,platform-specific AI anchors - Realistic. Reliable. Ready.Meet Our Entire AI Hostline:MariaBioSpectrum AsiaDaily health & pharma updatesfrom across Asia-Paciic.SanaBioSpectrum IndiaCovers India’s biotech, pharma, andregulatory landscape.ArinNUFFOODS SpectrumFocused on food tech, nutrition, andfunctional health.DanielAgroSpectrum IndiaYour voice for agri innovation,sustainability & policy.Contact for more details: [email protected] | [email protected] More


RNI TC No.: MAHENG14627Date of Publication: 30.01.2026RNI NO.: KARENG/2013/54271Date of Posting: 1.02.2026


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