Wellness, balanced diet and supplementary foods are a well-known panacea for many ailments,with researchers and nutrition experts vouching for its efficacy and safety. Gone are the days ofmindless 'pill-popping'. With innovative technology, combining the ancient wealth of knowledgefrom Ayurveda and transforming them into 'Smart Foods' is the latest trend in the unending questto optimal health and managing ailments associated with a fast-paced, and more often, unhealthylifestyle. The future belongs to effective Smart Foods that are not only convenient to consume, butalso mimic the 'lifestyle foods' that have become the mainstay. Of lately, we are seeing a number ofyoung minds coming up with smart ways to use natural and convenient food ingredients packedeither in the form of novel recipes, supplements, snacks or beverages exploring less-touchedsegments such as women’s health, protein sufficiency, nourishing nibbles and ready-to-drink mixes.As the list continues, we cannot help wondering what more is in store in this space of healthy smartfood category in the future. The entry of numerous startups in this segment clearly indicates that thistrend is here to stay
