FLOURISHING Functional Foods & Supplements Sector While illnesses concern only the affected population, wellness needs are universal. Some of the top wellness concerns that have witnessed traction in India this year relate to nutrition, immunity, digestion and weight management, creating innumerable growth avenues for food companies. Incorporating immunity-boosting ingredients in familiar food items and customising by cohorts, such as added protein for young consumers and vitamins for those pursuing fitness, has helped food brands to tap a health-conscious audience, by encouraging them to try new things. Hence, like in 2021, it can be said that the trend in favour of dietary supplements continued to climb in 2022.
