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4 EDITORIAL NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in

Indian heritage
as Touchstone

Dr Milind Kokje brain development in infants. Also, they can be more cost-
effective and reliable than marketed ‘formula foods’.
Chief Editor
Moreover, these indigenous rice landraces are
One third of the people suffering from critically endangered as they are being cultivated only by
micronutrient deficiency, globally, are in India. a handful of marginal farmers. If timely attention is not
About 57 per cent of preschoolers and their paid to several other such indigenous varieties of crops
mothers have subclinical Vitamin A deficiency. An having different positive values we may lose an important
estimated 30 per cent of adult males, 45 per cent of heritage. Hence, more and more such research on such
adult females, 80 per cent of pregnant females, and 60 varieties needs to be undertaken.
per cent of children in India are iron deficient. Non-
Communicable Diseases (NCDs) caused by nutrition Turmeric is one such glaring example for us to
deficiencies and the number of deaths caused by them remember. It may be recalled that way back in 1997,
is another area of burden. the United States Patent and Trademark Office (USPTO)
granted a patent to a US-based researcher to use turmeric
As a result, nutrition supplement, particularly to for its wound healing properties. Our Council of Scientific
vulnerable groups, is a major area of thinking, plans, and Industrial Research (CSIR) fought a year-long legal
programmes and actions of the government as well as battle successfully arguing that turmeric had been used
all those related to foods and nutrition. One of the focus by Indian people for wound healing for centuries. The
areas of looking for solutions is finding and growing patent was then revoked. A similar attempt by a US firm
food grains that can provide nutritional supplements. in Canada in 2013 was also foiled by the CSIR’s Traditional
Fortification and biofortification is being looked at as Knowledge Digital Library.
another area of concentration to overcome the problem.
But at the same it may be important to look towards our Such attempts underline the importance of looking
traditional food grain varieties and our agri food heritage at our own varieties of crops and herbs for nutritional
grown here for a long time in the past since equipped supplement and medicinal properties. It is important from
with those food grains only our forefathers successfully more angles also. First, these are time tested varieties.
met the challenge of nutrition deficiencies of varied types. Secondly, when there is opposition to genetically
modified (GM) crops it is worth going back to our roots for
An interesting and encouraging news on this front has our own solutions.
recently come from our agriculture and food researchers.
Their study has shown that 12 folk varieties of Indian rice The researchers have suggested incorporation of these
can supplement the nutritional demand of important landraces into the country's food and agriculture policy
fatty acids in undernourished mothers and neonatal. for conserving the vanishing landraces as well as ensuring
Arachidonic Acid (ARA) and Docosahexaenoic Acid (DHA) nutritional security of the economically marginalised
found in these varieties can be supplemented to neonatal people.
through breastfeeding. These two fatty acids are found in
breast milk, as well as in some foods, like fish and eggs. The government will have to spread the rice varieties
for large scale cultivation. Besides acting as a nutrient
The study by eight researchers was published in supplement, it will automatically plug the problem of
the Current Science issue in September. It deals with these being in a critically endangered stage. Undertaking
quantitative assessment of nutritionally important fatty further research in our veritable treasure trove of ancient
acids (FAs) in 94 indigenous rice landraces of India. knowledge could help overcome deficiencies in various
Qualitative and quantitative analyses of FAs based on gas other nutrients as well.
chromatography-mass spectrometric analysis revealed
they contributed significantly in meeting daily nutrition.
The researchers discovered that these folk rice landraces
may add important precursors to essential FAs in the
staple diet and can provide for FA requirements in normal

Volume 9  |  Issue 03  |  November 2021
www.nuffoodsspectrum.in

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6 INSIDE NUFFNOUOFDFOSOSDPSESCPTERCUTMRUM| |NovMemarbcehr 20201 | www.nuffoodsspectrum.in

20COVER STORY

23 EMBRACING
DELECTABLE
Mock meats: FAUX MEATS
A healthy alternative
For the majority of inhabitants of our blue planet ‘Food is Life’.
Rashida Vapiwala, Yet, the consensus is increasingly turning into ‘Life is Food’.
Surely the days of unpredictable ‘nature’ are behind us, with
Founder, advancements in technology and our increased understanding
LabelBlind, Mumbai about almost everything under the sun. With such an
evolution, our tastes and preferences of food were bound to

change as well. A clear leaning towards compassion towards
animals and the ecosystem has seen a major acceptance
in the western countries, evidenced by their foregoing
animal meats partially or totally. India, on the other
hand, always had a compassionate outlook
towards all creatures, notwithstanding the
many post-independence decades that
pushed an incremental surge towards
non-vegetarianism. Fortunately there
has been a revolution of sorts to ‘spare
the animal for our taste buds’, albeit in
recent years. Here’s where plant-based meats
come into play. Let’s explore the exciting
world of cruelty-free meats.

NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in INSIDE 7

Alternative Protein Bacteriotherapy

28 39

Can Fungi replace meat for good? Probiotics becomes
fount of myriad
Proteins therapeutic applications

30 Kanwaldeep Singh,

Navigating the Safety Founder and Chief Executive,
Quagmire of Alt Proteins Next Gen Pharma, New Delhi

Dr Satyanarayana KV, Regulation

Food Processing Practice Lead, 40
Sathguru Management Consultants,
Hyderabad A veritable
hemp revolution
Herbs
Gauri Chaudhari,
33
Co-Founder,
Deploying medicinal foods against diabetes Brand Innerworld, Mumbai

Innovation Event Report

36 42

Yummy Gummies take the Multivit crown ICFN-2021 Bolsters Industry
focus on Immunity and Nutrition
Speaking With
REGULARS
38
Editorial 04
“We’re expanding ops
in 5 southern states and Video Snippets 08
eyeing Europe as well”
Regulatory News 09
Ashish Khandelwal,
Finance News 12
Managing Director,
BL Agro, Bareilly Start-Up News 13

Company News 17

World News 44

People News 45

Ingredients News 46

R&D News 48

Supplier News 49

Let’s Talk Nutrition 50

8 VIDEO SNIPPETS NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in

Abhinav Kitroo, Acknowledgements
Business Head, The article titled ‘Why R&D is imperative to achieving Nutrition
ByNature Everyday Security’ has come out very well. The design of the magazine is
Nutrition, Mumbai is also highly impressive.
of the view that health
gummies are the latest - Sujeet Ranjan, New Delhi
fad to emerge from
COVID-19. Our team at Zeon Lifesciences is really happy and liked the
coverage in the NuFFooDS Spectrum’s cover story. We are
Scan the QR Code » including it in our coffee table book. Thank you.

Dinesh Gupta, - Yashna Garg, Noida
Director, Bry-Air,
Gurugram shares his Mankind Pharma really liked the article titled ‘Can Front-
views on how drying of-Package Labelling prevent Digestive Disorders crisis?’
techniques help and appreciated the way it has been featured. All thanks to
increase the shelf life NuFFooDS Spectrum!
of food products.
- Girisha Sethi, New Delhi
Scan the QR Code »
Thank you so much for the coverage on ASSOCHAM. Looking
Palak Chaturvedi, forward to future editions.
Nutritionist &
Lifestyle Consultant, - Aaina Agrawal, Rampur
Ahmedabad
emphasises on the Arjuna Natural really appreciates the support given by NuFFooDS
benefits of plant Spectrum. Thank you for the feature in the cover story.
protein in comparison
to animal-based - Liat Simha, Israel
protein.
Tata Chemicals is really happy with how the print edition has
Scan the QR Code » turned out. We truly thank you and your team for publishing the
responses and especially the cover.

- Keerti Barua, Mumbai

The article on Neuro-nutrition along with the cover story is much
appreciated by VAV Life Sciences. Especially since it is a topic
that has been gaining a lot of importance post the pandemic.
This article will help VAV in gaining good visibility in this space
not only from an industry perspective but also from research
projects and academia as well. As we understand that the reach
and viewership are quite strong not only in India but also in the
International arena.

- Arun Kedia, Mumbai

Thanks for your feedback. We have taken note of
your suggestions and will surely try to incorporate
the content accordingly in coming issues. Please
keep sending us your feedback and updating us
on your views about the issue and keep giving
your opinions on the content.

– Editor

Please send your feedback to
[email protected]

NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in REGULATORY NEWS 9

MoFPI supports Govt launches 21 food processing
projects worth Rs 416.59 Cr
micro food
With the aim to provide modern infrastructure facilities for Food
processing units Processing Industries along the value chain from farm to the
market, 21 food processing projects have been inaugurated by
of urban SHGs the Union Minister for Food Processing Industries, Pashupati
Kumar Paras and Minister of State for Food Processing Industries,
The Ministry of Food Processing Industries Prahlad Singh Patel, during the Food Processing Week from
(MoFPI) in association with the Ministry September 6-12. The total cost of these projects is Rs 416.59
of Housing and Urban Affairs (MoHUA), crore, and the Ministry approved a grant-in-aid of Rs 104.21 crore
under the Pradhan Mantri Formalisation of for these projects. These projects will ensure value addition, the
Micro Food Processing Enterprises (PMFME) longer shelf life for farm produce, better price realisation for
Scheme, has virtually launched the Seed farmers, an excellent storage facility and an alternate market for
Capital Module on Deendayal Antyodaya farmers in the region. These projects will also provide direct and
Yojana-National Urban Livelihoods Mission indirect employment to about 7,500 persons and benefit about
(DAY-NULM) MIS Portal for seed capital 32,000 farmers in the core and primary processing centres (CPC)
assistance to members of urban Self and (PPC) catchment areas. Some of these projects are: Paakhi
Help Groups (SHGs) working in the food Business in Meerut; Bikanerwala Foods in Gautam Buddh Nagar;
processing sector in India. Self Help Groups Mourya Aquax in West Godavari; SKM Egg Product Export (India)
can avail the seed capital assistance of Rs in Erode; Samson CNO Industries in Tiruppur; Centre for Excellence
40,000 per SHG member under the PMFME in Grain Sciences and School of Sensory Science in Thanjavur.
Scheme. Urban SHG members which are
engaged in Food Processing activities
would be sensitised and motivated about
the PMFME scheme to avail the benefits of
seed capital for purchasing small tools and
working capital. According to the Ministry,
helping and grooming Self Help Group
members, who are involved in micro-
entrepreneurship activities, will make them
financially empowered and help families of
SHGs live a dignified life.

MP unveils rice fortification pilot programme

Accelerating its commitment to to the rice fortification pilot in nationally through the Anaemia
food fortification as a strategy to Singrauli. Through this initiative, Mukt Bharat programme and the
reduce anaemia and micronutrient fortified rice will be provided at a rate Poshan Abhiyan as a cost-effective
deficiencies, the government of of Rs 1 per kg to the beneficiaries of impactful intervention for reducing
Madhya Pradesh (MP) has launched the public distribution system. Food anaemia. Among the various
the rice fortification pilot in fortification has been recognised fortification modalities available,
Singrauli district. The launch of the what makes rice an excellent food
pilot programme builds on Prime staple for delivering micronutrients
Minister Narendra Modi’s vision is its reach. 65 per cent of Indians
of fortifying all rice distributed consume rice and the per capita rice
through ration shops or the rice consumption in India is 6.8 kilograms
provided to children in the mid-day per month (as per National Sample
meal, by 2024. During the launch Survey Office, NSSO 2015). Rice also
fortified rice was distributed among constitutes a significant percentage
some beneficiaries of the Public of the grains distributed and cooked
Distribution System and the millers under the government social safety
were felicitated for their contribution net programmes.

10 REGULATORY NEWS NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in

FSSAI, Vimta Labs set up national food lab at Navi Mumbai

The Food Safety and and Transfer (SOT) model. It is expenditure. Part of
Standards Authority of the first such initiative in the food the revenue generated
India (FSSAI) has opened laboratory, while the PPP partner through testing of
a third National Food in which only the space has been samples will be shared
Laboratory at Jawaharlal provided by FSSAI for establishing with FSSAI. Hyderabad-
Nehru Port Trust (JNPT) the food laboratory and the PPP based Vimta Labs will
Nhava Sheva in Navi partner is responsible for meeting be the PPP partner
Mumbai, Raigad District. the capital and operational responsible for operating
This is the third lab which the NFL at JNPT. The same
will be now operated model has been worked
along with two existing out at the Chennai Port
National laboratories, Trust (CPT), and the
namely National Food laboratory at CPT will be
Laboratory (NFL) currently run by National Commodities Pvt
operational at Ghaziabad and Ltd (NCML). With this, FSSAI will
Kolkata. National Food Laboratory, have its own laboratories in East,
Ghaziabad is being run in Public- West, North and South of India.
Private-Partnership (PPP) mode, These are apart from more than
while NFL, Kolkata is being operated 200 NABL accredited FSSAI notified
by FSSAI. NFL, JNPT has come up in laboratories that form the National
a PPP mode with Set up, Operate food testing network.

Gujarat tops Health Minister flags off
19 mobile food testing vans
State Food
Mansukh Mandaviya, Union Minister for Health and Family Welfare, has
Safety Index flagged off 19 Mobile Food Testing Vans (Food Safety on Wheels) to
supplement the food safety ecosystem across the country. While Food
In an effort to galvanise States Safety and Standards Authority of India (FSSAI) is working towards having
to work towards ensuring safe more food testing labs both in the public as well as private sector, it is also
food for citizens, the Food Safety implementing a Central Sector Scheme namely, Strengthening of Food
and Standards Authority of India Testing Laboratories (SOFTeL) in the country, which includes provision of
(FSSAI) has declared the 3rd State Mobile Food Testing Laboratories to provide mobile units for food testing
Food Safety Index (SFSI) to measure to reach out to the consumers through as many touch points as possible.
the performance of States across So far 90 mobile units have been delivered and 28 more have been
five parameters of food safety. sanctioned for delivery shortly to the States/UTs across the country. Out
The Union Minister for Health and of these 28 mobile units, 19 units (Chattisgarh-1, Gujarat-5, Jharkhand-1,
Family Welfare Mansukh Mandaviya Kerala-6, Madhya Pradesh-3, Rajasthan -1 & West Bengal-2) were flagged
felicitated nine leading States/ off by the Health Minister recently.
UTs based on the ranking for the
year 2020-21 for their impressive
performance. This year, among the
larger states, Gujarat was the top-
ranking state, followed by Kerala
and Tamil Nadu. Among the smaller
states, Goa stood first followed by
Meghalaya and Manipur. Among
UTs, Jammu & Kashmir, Andaman
& Nicobar Islands and New Delhi
secured top ranks.

NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in REGULATORY NEWS 11

FSSAI inks MoU with FSSAI releases
MoFPI to implement books focusing
food processing scheme on food safety,
hygiene and testing
The Food Safety and Standards Authority of India (FSSAI) has signed
a Memorandum of Understanding (MoU) with the Ministry of Food The Food Safety and Standards Authority of
Processing Industries (MoFPI) for implementing the ‘Prime Minister India (FSSAI) has launched a book focusing
Formalisation of Micro Food Processing Enterprises (PMFME) on the Code of Practices on Food Safety
scheme’ which is a landmark initiative under Aatma Nirbhar Bharat and Hygiene (12 CoPs). These 12 Codes of
Abhiyaan. This MoU will focus on supporting the Micro Level Food Practices are intended to provide guidance
Entrepreneurs, Farmer Producer Organizations (FPOs), Self Help for the safe and hygienic manufacturing
Groups (SHGs) and Producers Cooperatives. There will be two and processing of food. These will also
areas of association under this MoU- Food Safety Training and be shared with the line ministries/
Certification Programme (FoSTaC) and Registration & License of the departments and other stakeholders. The
Micro Enterprises. Food handlers of micro-level food processing Code of Practices are focused on eggs and
units will be provided with training on basic understanding of egg products; bottled/packaged drinking
Good Hygiene & Manufacturing Practices, food testing process water; collecting, Processing and Marketing
and other regulatory requirements and post-training, the food of Natural Mineral waters; prevention
handlers will be given ‘Food Safety Supervisor’ Certificate. and reduction of aflatoxin contamination
in Peanuts; arsenic contamination in
FSSAI unveils Rice; Street Vended Foods; prevention
results of PAN-India and reduction of lead contamination in
survey on trans-fats foods; reduction of Aflatoxin B1 in Raw
Materials and supplemental feeding stuffs
The Food Safety and Standards Authority of India (FSSAI) had for milk-producing animals; Fruits and
carried out a baseline survey (PAN-India survey) in the month of Vegetables; prevention and reduction
June-2021 for the presence of industrially-produced trans-fatty of Mycotoxins in Spices; Prevention and
acid content in the select food categories in partnership with the reduction of contamination by Aflatoxins
Quality Council of India (QCI). 6245 samples of various packaged in Cereal Grains; and packaging and
food items under six predefined food categories were collected transport of Fresh Fruit and Vegetables. In
from 419 cities/districts addition, a book highlighting the standard
across 34 States/UTs. The specifications for setting up a basic food
six predefined categories testing laboratory has also been published
were 1. Sweets, Toppings & by FSSAI.
Chocolates 2. Fried Foods
3. Bakery & Confectionary
4. Frozen Foods 5.
Composite Food 6. Oil,
Fat, Vanaspati, Shortening
& Margarine). Number
of samples having more
than 3 per cent industrially
produced trans-fat from category 1-5 are 8 (total samples picked
up 5176) and the number of samples having more than 3 per
cent industrially produced trans-fat from category 6 are 76 (total
samples picked up 1069). Overall 84 samples only, i.e. 1.34 per cent
have more than 3 per cent industrially produced trans-fat from the
total of 6245 samples.

12 COFIMNAPANNCEY NEWS NUFFONOUDFFSOSOPDESCTSRPUECMTRU|M No|vemAbperirl 2021 | www.nuffoodsspectrum.in

HyFun Jubilant FoodWorks leads
Foods eyes Rs 11 Cr investment in Wellversed
revenue worth
Rs 1500 Cr Jubilant FoodWorks has led a Rs 11 crore investment in wellness D2C
platform Wellversed. Gurugram based startup Wellversed operates leading
HyFun Foods, a unit of Gujarat- wellness and nutrition brands across several categories like ketogenic,
based Asandas & Sons, plans to vegan, gluten-free, low-carb, weight management, diabetes care,
clock a turnover of about Rs 500 intermittent fasting, sugar-free and plans to scale further as a platform
crore this fiscal year with more than that enables wellness and nutrition D2C brands. Wellversed is also backed
70 per cent of the revenue coming by the world-cup winner, cricket legend, Yuvraj Singh, who turned into
from exports. Further, HyFun aims an active investor and a wellness ambassador after his recovery from his
for 25 per cent year-on-year growth life-threatening health condition. Wellversed brands are available across
to reach annual revenue of Rs 1500 25 online channels including their own website, Amazon, LBB, Big Basket,
in the next 5 years, majorly driven 1MG, Healthkart, Qtrove, Milk Basket and more. The global wellness market
by exporting frozen potato snacks is valued at more than $1.5 trillion, with annual growth of 5-10 per cent.
to over 20 countries. In line with
the growth plans, the company will Britannia commences work on
be increasing the manufacturing Rs 340 Cr greenfield facility in UP
capacity of processing potatoes
to 3,50,000 tonnes resulting in Britannia Industries has commenced work on its greenfield
finished frozen products of 2,00,000 manufacturing facility in Barabanki district, Uttar Pradesh (UP). With an
tonnes. The company, backed by a investment of Rs 340 crore, the facility is spread over 30 acres and has an
workforce of about 500 employees, annual production capacity of 1.25 lakh tonne. The facility will produce
has invested Rs 250 crore to build a
state-of-the-art processing facility flagship brands of Britannia,
in Mehsana near Ahmedabad. including Marie Gold, 5050,
Apart from establishing a strong Good Day, Milk Bikis, Tiger
network in the Food Service/ Glucose and Rusk. In line with
HoReCa segment, the company the company’s commitment
supplies to QSRs like Burger King, to supporting the ‘Make in
KFC, Pizza Hut, Carl's Junior, and India’ initiative, the facility
Café Coffee Day. In the consumer will deploy state-of-the-art
segment, the company does infrastructure and technology developed within the country. The work
white label production for several on the new manufacturing facility has commenced in October 2021 and
reputed brands. The company has commercial production will begin in 15 months. The proposed facility
recently launched its products in will source key input materials such as wheat flour, sugar, and other
the retail segment starting with ingredients locally thereby supporting a cross-section of the farming
6 cities, and is looking to expand community in the state.
nationally in the next few years.

NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in STARTUPS NEWS 13

Hatti Kaapi raises Sattviko to
Rs 10 Cr for brand expansion produce
plant-based
Bengaluru-based Hatti Kaapi, a fast-growing and most loved authentic coffee superfoods
brand, has announced Rs 10 crore in a 'Pre A series' round funding led by globally
BlueWolf Capital, Investribe, Kochi Holdings and CreedCap Asia. The capital
raised will be primarily used to expand the brand's retail and cloud footprint New Delhi-based startup
to 200+ stores from the existing 115 outlets. The fund will also be used to scale Sattviko, a packaged food
up its ready-to-use product portfolio under the 'Six Seconds' line of products manufacturer, has signed an
on both online and offline channels. This latest infusion of capital accentuates agreement with Bazelet Health
Hatti Kaapi's strong business model and robust long-term business continuity Systems Inc., a wholly-owned
plan which has helped the brand secure substantial funding even in these subsidiary of Neon Bloom, Inc.
challenging times. The startup has recently introduced contactless kiosks, to produce a line of superfoods
which cater to the requirement of the present day. Hatti Kaapi has also infused with Bazelet Health's
launched a new line of ready-to-use products. It includes Six Seconds-ready- non-psychoactive legal cannabis
to-use Filter Coffee Decoction for brewing filter coffee instantly, immunity ingredients. Sattviko is currently
booster drinks like Kashaya (spices mix) and Golden Latte (Turmeric mix) and reaching across US, Canada,
Ooru (coffee powder brand for the mass market). UAE, Australia, and throughout
India. The new product line
Food ingredient startup Proeon will offer healthy, super tasty
raises $2.4M in seed round foods and snacks infused with
Bazelet's federally compliant,
Pune-based food ingredient startup Proeon has recently raised $2.4 million non-psychoactive cannabis.
as seed capital. The funding round, led by entrepreneur Shaival Desai, also The products are intentionally
saw participation from Flowstate Ventures, Peak Sustainability Venture diabetic friendly, gluten-free,
Fund I, Waoo Partners, and other angel investors. Existing investor Sanjaya act as an immune booster, are
protein-rich, advantageous for
Mariwala, MD of OmniActive the digestive tract and vegan
Health Technologies Limited friendly. The new product line
also participated in this round. will be marketed in the US
The funds will be utilised and several global markets
to enhance growth and beginning in late 2021. Bazelet
set up a research lab in the and Sattviko are furthering the
Netherlands, Europe, filing global superfood revolution
IP, scaling up production and with products prepared from
expanding the team. The naturally sourced raw materials
startup helps solve critical and modern technologies that
formulation challenges at the preserve nutrients.
ingredient level, making it
easier for food companies to make tastier and healthier plant-based meat,
dairy, and egg replacement products. Currently, the company is working
with brands from Europe, North America, and Southeast Asia to build more
sustainable and healthier plant-based alternatives.

14 STARTUPS NEWS NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in

Muscle & Strength Health Horizons adds new
ayurvedic blends to portfolio
India enters North
Health Horizons, a Noida-based startup, has expanded its Health
East market & Wellness product portfolio by adding 2 new Health Horizons
blends:The Calm Blend andThe Nurture Blend.The 2 new ayurvedic
New Delhi-based startup Muscle & products are one of their kind in the Indian hemp space. The Calm
Strength India has launched its first Blend reduces stress and anxiety and even helps fight depression,
store in Guwahati. The startup is now whereas The Nurture Blend helps manage the menstrual
looking to expand aggressively in the irregularities for women. The Calm is a blend of Ashwagandha
North East market and aims to open 20 extract and Hemp seed powder. Ashwagandha extract contains
stores in the next one year in the region. adaptogen that lowers blood pressure and hence the blend is
The company is eyeing to launch outlets helpful in reducing stress, anxiety and helps fight depression along
through franchisee routes as it seeks to with boosting brain function. The Nurture is a blend of Shatavari
deepen its presence in India's growing extract and Hemp Seed Powder. Shatavari extract helps manage
nutritional supplement space. The menstrual irregularities making the blend extremely beneficial
expansion plans of Muscle & Strength for women’s reproductive health. The Nurture blend also helps
India also come at a time when there is promote the production of breast milk in lactating women and
increased focus on preventive healthcare treats PCOS- related reproductive problems. Both these blends
as the world is grappling with the also contain all the essential Amino acids and fatty acids (Omega-3,
pandemic. Muscle and Strength India Omega -6 & Omega 9) and helps in making the digestion process
offers a comprehensive range of genuine easy with an earthy taste and creamy texture. The products are
high-quality fitness supplements and suitable for consumption by people of all ages and will ensure
nutritional products across categories good health. The company plans to launch 10 more products in
such as proteins, vitamins, minerals and the next 2-3 months with a total of 60 products by 2022.
herbal supplements etc. manufactured by
international fitness brands under a single
roof. It has also recently entered into
manufacturing of its private-label product
Perfect Series in the sports nutrition
category and will widen its portfolio in
the near future. The company has already
received USFDA registered certification
for its private-label product.

Setu India launches oral disintegrating strips-based supplements

Mumbai-based startup Setu India and Sleep. It comes in a quick availability of a large surface area
has launched ‘Oral Disintegrating release, safe, and patented mouth that enables easy disintegration
Strips’, an interesting formula dissolving strips formulation and fast absorption of nutrients in
for consuming supplements providing better absorption the body. Its dosage is much more
in today’s fast-paced lifestyle. and good taste. There are seven accurate than a syrup, dissolves
Oral Disintegrating Strips help products launched under this rapidly without the need for water,
in meeting the daily nutrition category. Oral Disintegrating and offers an interesting alternative
requirement of the consumers and Strip enhances stability and to patients with problems of
are available as per the requirement patient compliance. It offers the swallowing and suffering from
for Mind,
Beauty, nausea. It is extremely
Family, handy, easy to
Immunity carry in pockets,
Boosting, a backpack, a
Vision, travel kit, or
bags.

NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in STARTUPS NEWS 15

årelang Naturals launches Svami Drinks
immunity-boosting cocoa bars offers diverse
range of non-
Caim by årelang steps into the with the Institute of Chemical alcoholic
market with Rekindle, a unique Technology (ICT Mumbai) for their beverages
blend of clinically-tested, potent extensive research and product
plant-based extracts Svami Drinks, a Mumbai-based
in the form of formulation. Working startup, has announced the
guilt-free, sugar closely with the launch of its most anticipated
conscious Department of beverages- Svami 2 Cal Cola,
cocoa bars Pharmaceutical India’s homegrown premium cola
meant to Sciences and and Svami Salted Lemonade.
boost the Technology, With the launch of two classic
immune the brand has beverages and noteworthy
system, energy ensured that category expansions, the brand
levels and stamina, every formulation has embarked on a journey to
as well as supporting has been carefully disrupt the Indian beverage
the hormones and elevating one’s market and become India's most
mood. Rekindle offers special developed through diverse range of non-alcoholic
formulations created specifically a precise, scientific approach, beverages. The 2 Cal Cola
for both men and women. Caim is in-vitro studies and assay-driven possesses zero sugar, while the
the first offering from the parent tests for each ingredient approved Svami Salted Lemonade is made
company årelang Natural, a by the brand. Caim by årelang with natural lemons and contains
Mumbai-based startup that aims currently has over 20 products low sugar. In a short period,
to educate and inspire consumers under formulation, and will next Svami has become the default
by simplifying and demystifying be launching the first in their choice for bars & restaurants and
the health and wellness space. range of gummies, that will focus retail outlets, becoming essential
årelang Naturals has partnered on providing an adequate intake drinking companions for a wide
of daily greens, as well as of audience across regions. Svami
phytonutrients. is currently available in over 40
cities in India, Singapore and
Esperer Nutrition opens Hong Kong.
Cancer Nutrition Research
Centre in Hyderabad

Mumbai-based startup Esperer Nutrition (EON) has unveiled India’s first
Cancer Nutrition Research Centre in Hyderabad. The one of its kind nutrition
research centre will provide aid in offering quality field and lab study in

order to provide first-rate results
to the end-users. As per a recent
global nutrition report, India falls
under top malnutrition country and
at the same time with high cancer
prevalence. Esperer Nutrition with
its one of a kind Cancer Nutrition
Research Centre aims to narrow
down the growing concerns by
conducting rigorous field and lab studies in order to find a concrete solution.
The startup has taken the responsibility to integrate various socio-economic
concerns thus improving the quality of life for cancer patients and various
cancer-preventive physiological conditions.

16 STARTUPS NEWS NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in

Alt Co. Meat-based startup Nandu’s
introduces unveils eco-friendly packaging
plant-based
oat-milk Bengaluru-based meat brand part of its new green packaging,
Nandu’s has announced an the primary packaging (which is in
Alt Co., a Bengaluru-based important milestone in its direct contact with the hygienically
startup, is all set to introduce a endeavour to become a truly processed meat) is made of non-
new nutriment in its portfolio sustainable company. The company plastic virgin food-grade material
of healthy meals, and include has launched innovative eco- that is fully recyclable. Similarly, the
plant-based oat milk that will friendly packaging for all its home secondary packaging (the outer
revolutionise patrons' diets delivery orders, which promises box which contains the primary
for good. The oat milk will be to be a game-changer in smart packaging) is made of a blend of
available across all online and sustainable solutions that cater to recycled and virgin paper material
offline mediums like Amazon, the needs of consumers as well as the that is fully recyclable, ensuring both
FoodHall, Natures Basket, planet. Nandu’s has been responsive sustainability and presentability.
etc. Prepared under high to the steadily shifting consumer Nandu’s aims to meet this need
levels of hygiene without any preferences from single-use plastics by making this shift to non-plastic
compromises with the quality, to more durable, environment- virgin food-grade material for all
this plant-based oat milk friendly packaging alternatives. As home deliveries.
will aid in resolving the meal
interruptions due to COVID-19 Sulo Nutrition develops
and smoothen the creases on gummies to promote hair health
the diet front for people who
aspire to eat healthy without New Delhi-based nutraceutical brand,
causing any deliberate harm Sulo Nutrition has launched gummy
to the environment or animals. candies that promote healthy hair
With an all-new category of oat growth. Building on the high nutritional
milk and affordable pricing of value of the Indian ingredients, the
Rs 299, the brand is enabling company has launched India’s first amla
the foodies to savour healthy gummy candy for lustrous locks. Each
delights anytime at home. Alt gummy contains biotin, amla extracts,
Co. is also planning to launch zinc, and vitamin B12 that strengthen
new plant-based products hair roots and increase cell production.
like ice creams, yoghurts, and This makes the hair stronger and
others in the coming months. healthier, reduces hair fall, and
promotes hair growth. The startup
aims to change the idea of supplement
consumption which is mostly looked
at as plain-tasting or unpleasant and build
products that combine nutrition with flavour and taste.
Sulo plans to launch 7-9 more products like health drinks and soft gels
in the next two years. It also aims to establish an e-commerce market along
with supermarkets and other offline stores. The company is also working on
an AI-based health app that will analyse the health of its consumers, provide
consultation from doctors and nutritionists and advise on the supplement
consumption basis their health requirements.

NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in COMPANY NEWS 17

Amul launches new honey product in
cooperation with National Bee Board

Union Minister for Agriculture Nuclear Magnetic Resonance (NMR) income of small farmers, which is
and Farmers' Welfare Narendra tested. During the launching event, being implemented in the country
Singh Tomar recently launched Tomar emphasised the importance for doubling the income of farmers/
'Amul Honey- a product of Gujarat of the National Beekeeping and beekeepers through beekeeping
Cooperative Milk Marketing Honey Mission in increasing the with the budgetary allocation of
Federation Ltd. (GCMMF)’
under active cooperation Rs 500 crore. Tomar also
with 'National Bee Board expressed that the quality
(NBB)' virtually. The of honey is a major concern
company has launched in the country for which 5
mono flora (single flower large scale Regional Honey
source) honey in four Testing Labs and 100 Mini
variants viz.; Mustard, Saunf, Honey Testing Labs are
Til and Ajwain which is being set up all over the
country.

Tata, IIMR to iD Fresh Food launches
chemical-free, traditionally
jointly unlock full baked bread range

potential of millets Bengaluru-based iD Fresh Food has announced
the launch of iD Bread. With India’s first affordable
Tata Consumer Products (TCP) has signed a clean label bread, iD continues to strengthen
Memorandum of Understanding (MoU) with its presence in the growing healthy food
the Indian Institute of Millet Research (IIMR), market in India. Starting with Bengaluru, the
Hyderabad to unlock the full potential of millets brand-new products in the category are – iD
as a healthier and more sustainable alternative Sandwich White Bread and iD Wheat Sliced
to traditional grains. TCP is the parent company Bread that promises to be free of acidity
of the Tata Soulfull brand, which has a portfolio
of millet-based products for kids and adults. Tata regulators, flour treatment agents,
Consumer Products has identified pantry and the antioxidants, emulsifiers or
mini-meals segments as some of the key areas of class II preservatives. As a
focus in its growth strategy. Currently, it has the customer-centric brand that
Tata Sampann brand in the pantry segment with a
wide range of pulses and spices, and Tata Soulfull has been super responsive to the
in the breakfast cereals, mini-meals and snacking evolving needs of customers,
segment offering a range of millet-based products without compromising
for the modern Indian consumer. Tata Consumer on the health, taste or
Products is soon launching a new, improved convenience factors. iD
version of Tata Soulfull No Maida Chocos which breads, which are priced at Rs 50 and
comes with the added benefit of seven super Rs 55 (for 400 gm) come with a shelf life of
grains in a delicious chocolate flavour. The MoU five to six days. iD bread’s USP is not just
will help combine the R&D expertise of the two that its free of chemicals and fertilizers
entities and help TCP to strengthen the product but will also come in a size that is larger
portfolio in the area of millets. The MoU will focus than what is already available on the
on ramping up innovation in millets; leveraging market. The company has used traditional
IIMR’s understanding of grains and millet varieties; techniques, starting from specially ground
analytical expertise and spreading awareness and flour, all-natural fermentation, traditionally
strengthening advocacy for millets. baked, no chemicals or additives.

18 COMPANY NEWS NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in

GEF India Sahara Frozen Foods
launches opens FPU in Morena, MP
Freedom
Physically The Union Minister of State for Food Processing Industries, Prahlad Singh
Refined Patel, recently inaugurated the Food Processing Unit of Sahara Frozen Foods
Rice Bran oil established in Morena, Madhya Pradesh, under the cold chain scheme of
the Central sector scheme - Pradhan Mantri Kisan SAMPADA Yojana. The
Hyderabad-based Gemini Sahara Frozen Foods unit has been set up at a project cost of Rs 21.09
Edibles & Fats India (GEF India) crore and a grant in aid of Rs 10 crore from the Ministry. The unit will also
has unveiled a five-litre jars of provide direct and indirect
Freedom Physically Refined employment to about 700
Rice Bran oil. The company has persons and benefit about
also initiated a new campaign 1,000 farmers in the core and
with the message Freedom Rice primary processing centres
Bran Oil fights bad cholesterol (CPC) and (PPC) catchment
and increases good cholesterol areas. The facilities of this
across social, digital, electronic, unit include IQF Pre-
and print platforms to inform Processing Line for F&V – 4
people about the health MT/Hr, Deep Freezer/Frozen
benefits of using rice bran oil. Store – 4000 MT, Modern Racking System (Stacking)-4000 MT and High
The new campaign along with Reach Material Handling- 2 Units. The unit provides excellent state-of-
the five-litre jar was launched the-art facilities such as packing machines, water treatment plants, water
by P Chandra Shekhara Reddy, storage tanks, subsystems, fittings etc. The processing unit mainly produces
VP - Sales & Marketing, Freedom frozen peas, mango pieces, frozen cabbage etc.
Healthy Cooking Oils along with
the other senior management Sun Pharma forays
of GEF India. The new five-litre into nutrition bar segment
jar of Freedom Rice Bran Oil has
been specially designed keeping Mumbai-based Sun Pharma Consumer Healthcare
in mind the socio-demographic has announced its foray into the nutrition bar
profile of Indian consumers. The segment in India with the launch of Revital NXT.
five-litre jar is convenient and The product is a brand extension of Revital H.
has a contemporary design, with The product has been launched in two different
a tamper-proof flow control cap. variants, Revital Energy NXT and Revital Protein
NXT. Revital NXT has Natural Ginseng, 16 vitamins
and minerals and triple blend protein. The
nutrition bar has been launched on Amazon and it
will also be made available on other e-commerce

platforms. Revital Energy
NXT is available in a
pack size of 35 grams
each in choco almond
and yoghurt berry flavours while Revital Protein
NXT is available in a pack size of 50 grams each
in Choco Almond and Coffee Hazelnut flavours.
The product portfolio targets diverse consumer
needs around breakfast, snacking and pre/post
workouts. Apart from the great nutritional value,
all variants of the Revital NXT bar have a unique
flavour and delicious taste.

NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in COMPANY NEWS 19

Food industry to TRIFED inks MoU
to commercialise
actively reduce Mahua nutra beverage

virgin plastic use The Tribal Cooperative Marketing Development
Federation of India (TRIFED) has entered into a
As part of the ongoing efforts to engage the collaborative project with the Foundation for Innovation
industry on the issue of reducing consumption of and Technology Transfer (FITT), a unit established by
virgin plastic, a pledge is being taken by the food IIT Delhi and Rusicaa Beverages,
businesses on becoming ‘Plastic Waste Neutral’ Purbi Singhbhum, Jharkhand to
by collecting, processing and recycling 100 per commercialise the production of
cent post-consumer plastic waste from across the Mahua Nutra beverage – A Heritage
country. Around 21 companies have come forward Drink in the State of Jharkhand. This
to take the pledge, including - Hindustan Unilever is the first of its kind of initiative
(HUL); Dabur India; Amway India; Kellogg India; in the State of Jharkhand and the
Coca Cola; Britannia India; Jubilant Food Works; country by TRIFED. This opens
Cargill India; Mondelez India Food; Ferrero India; up opportunities for partner
Marico; PepsiCo; Herbalife; Mother Dairy Fruit & entrepreneurs in other States
Vegetable; Perfetti Van Melle India; Dfm Foods; looking for starting up a nutra
Indian Ice Cream Manufacturers’ Association beverage unit as well for the benefit
(IICMA); Nestle India; Keventer Agro; ITC; and of tribal communities across the
Hector Beverages. Another pledge on plastic will country. The Mahua Nutra beverage
be on redesigning to reduce the quantum and in its improvised form is blended with Pomegranate fruit
replacing it with alternatives and new innovations juice, which enhances the nutritional value and masks
and accelerating the use of recycled plastics in food the flavour of Mahua beverage by improving its aroma
packaging including primary packaging. and texture. As a part of this project, Rusicaa Beverages
shall be procuring Mahua flower for production of Mahua
Nutra beverage from Tribal forest gatherers of Jharkhand
engaged in the collection of Mahua flower and its
processing in Van Dhan Vikas Kendra (VDVK) Clusters at
price, not below MSP.

Adani Wilmar eyes pan-India presence of Fortune Mart stores

Adani Wilmar, which sells a range Akola, and Haldia across five states and eastern parts of India in the
of edible oils and food products including Rajasthan, UP, Gujarat, coming quarter. The Fortune Mart
under the brand name Fortune, MP, Maharashtra and West Bengal. stores sell Adani Wilmar’s complete
is coming closer to customers. The company further aims to launch range – Fortune, King’s, Aadhar,
Adani Wilmar is opening physical Fortune Mart stores in the north Raag, Alife, Wilshort (Bakery) etc.
stores under the name Fortune products. The range includes oils
Mart which will exclusively sell such as soya, sunflower, mustard,
Fortune and other Adani Wilmar rice bran, groundnut, cottonseed,
brand products. Ahmedabad- and functional oils such as Xpert
based company is launching the ProSugar Conscious & Xpert
Fortune Mart stores on a franchise ProImmunity Oils, besides food
model. In a short span, Adani products such as basmati rice,
Wilmar has opened 12 Fortune Mart atta, pulses, soya chunks, besan,
stores in Jaipur, Jodhpur, Lalitpur, sattu, sugar, and also ready to cook
Gandhinagar, Surat, Gandhidham, products such as khichdi and soya
Jabalpur, Vidisha, Gwalior, Kharghar, chunks.

20 COVER STORY NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in

EMBRACING
DELECTABLE
FAUX MEATS
For the majority of inhabitants of our blue With demands for healthier foods and
planet ‘Food is Life’. Yet, the consensus fitness becoming a priority, which has
further been accelerated by the COVID-19
is increasingly turning into ‘Life is Food’. pandemic. The food industry is witnessing an
Surely the days of unpredictable ‘nature’ upsurge in demands for meat and seafood
alternatives. This has given rise to the plant-based
are behind us, with advancements meats and lab-cultured meat industry. Plant-based
in technology and our increased meats and lab-cultured meats are being touted
as the food of the future. The world population by
understanding about almost everything 2050 would be close to 9.7 billion, which could put
under the sun. With such an evolution, our a massive burden on the meat industry.
tastes and preferences of food were bound
to change as well. A clear leaning towards Rearing animals for their meat is already a
concern as it has put tremendous pressure on
compassion towards animals and the natural resources such as vegetation, land and
ecosystem has seen a major acceptance water. The meat industry is also a contributor
to the greenhouse gases generated (GHG).
in the western countries, evidenced by According to a survey by the International Energy
their foregoing animal meats partially or Agency, India emitted 2,299 million tonnes of
carbon dioxide (CO2) in 2018. This accounts for 7
totally. India, on the other hand, always per cent of global GHG emissions. Agriculture and
had a compassionate outlook towards livestock account for 18 per cent of gross national
all creatures, notwithstanding the many GHG emissions.
post-independence decades that pushed
With global developments in meat alternatives,
an incremental surge towards non- plant-based meats and lab-cultured meats
vegetarianism. Fortunately there has been have become a reality. There are various brands
a revolution of sorts to ‘spare the animal for globally available that provide plant-based meats,
our taste buds’, albeit in recent years. Here’s lab-cultured meats development has had some
where plant-based meats come into play. breakthroughs. The global landscape in food
Let’s explore the exciting world of cruelty- consumption is changing, people are open to
trying new offerings as disposable incomes are
free meats. on the rise, people are becoming more mindful of
what they eat and its impact on the body as well as
the planet.

NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in COVER STORY 21

Current scenario Recently Domino’s India, operated by India’s
According to largest Foodservice company, Jubilant FoodWorks

Good Food Institute, India, Limited launched a pizza with
consumer research plant- ‘plant-based meat’ toppings. The
based meat category could find ‘Unthinkable Pizza’ is topped
broad acceptance with consumers with a 100 per cent plant-based
in India, with 62.8 per cent of protein mince, aiming to deliver
Indian consumers being very likely to the taste of chicken, guilt-free. A
regularly buy plant-based meats - but
only if the offering matches the taste pilot project has been launched
of conventionally produced meats like across Mumbai, Delhi NCR, and
chicken and mutton. Bengaluru, in an attempt to understand
the market response.
India pioneers in plant-based meats Sharing his views on the Indian plant-
are Ahimsa Food, Vezlay, Vegeta Gold, based meat market Varun Deshpande,
GoodDot Enterprises, Vegitein, Mister Veg, Managing Director, The Good Food Institute
BlueTribeFoods, Wakao Foods, GreenestFoods, India, Mumbai opines, “Plant-based meats are at
Oh Veg, Urban Platter, BVeg Foods, Greenest Foods, the forefront of food innovation globally, and hold
and recently launched Imagine Meats. There is also tremendous promise to fight back against climate
an Indian startup called EVO that has researched change, zoonotic diseases, and food insecurity.”
and created plant-based eggs using lentil protein. Commenting on how plant-based meats are
Plantmade is another such organisation that offers in terms of nutritional value when compared to
plant-based egg, dairy, and mayonnaise alternatives. conventional meats, Sohil Wazir, Chief Commercial
Officer, Blue Tribe Foods, Mumbai, mentions, “Plant-
based meats are meant to replicate animal meat in
the closest possible way. In terms of protein content,
plant-based meats provide the same levels of protein
that animal meat provides. This is possible through
a process called low moisture, protein extrusion,
protein is extracted from plant-based sources like soy
and peas and then texturised to make it feel like meat.
In terms of micronutrients though there is still some
way for plant-based meats to get to the exact micro-
nutrient profile of meats. It is something of a work in
progress, so the products that we will be launching
in the next few months will have a micro-nutrient
profile, including nutrients like vitamin B12 which will
be replicating levels that are found in animal meat.”
India’s plant-based meat market seems to have
hit the right chords when it comes to market growth,
acceptability and varieties available for consumers.
India is amongst the lowest consumers of
traditional meat in the world. As per the report:
India Emerges as a Burgeoning Market
for Plant-based Meat Substitutes by
the United States Department of
Agriculture (USDA), India has the
highest number of vegetarians in the
world, accounting for 30 per cent of the
population.
The remaining 70 per cent of the
population consumes very low quantities
of meat, with annual per capita meat
consumption estimated to be about

22 COVER STORY NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in

Global meat consumption 4.5 kilograms. Chicken accounts for half the meat
consumption followed by buffalo meat, mutton, and
India may be consuming low quantities of other meats.
meat, but the global intake of meat is on the rise.
The global meat market could be worth as much Straight out of a petri dish?
as $2.7 trillion by 2040, according to CB Insights’ Cultured meat or lab-grown meat is an alternative
Industry Analyst Consensus. Americans consumed
a record 225 pounds of red meat and poultry per to conventional meat, but unlike plant-based meats
capita in 2020 — in 1960, that figure was just that replicate actual meat, cultured meat is real. In
167 pounds, according to the USDA. China is the 2013, Mark Post, Professor of Vascular Physiology,
world’s largest consumer of meat, with protein Maastricht University pioneered a proof-of-concept
consumption expected to grow by around 4 per for cultured meat. A cultured beef burger patty was
cent a year due to its rising middle class. USDA data created in a lab, made from over 20,000 thin strands
have estimated that China is on track to consume of muscle tissue. The cost of producing the burger
more than 40 million metric tonnes of pork in patty was over $300,000 and took two years to
2020 — more than double the amount consumed develop.
across the entire European Union. According to the
United Nations (UN), approximately 56 per cent of Since 2013, there have been a lot of ongoing
the world population resides in urban settlements, developments, research, funding and investments
which is going to rise to 68 per cent by 2050. The in the technology. This paradigm shift is pushing
rising population, urbanisation, and a rising middle food providers to consider sustainable and healthier
class could lead to higher meat consumption. alternatives. Singapore became the first country to
Increasing demands could create further challenges approve lab-cultured chicken meat for consumption
and companies looking to address these concerns in December 2020 by US-based startup Eat Just,
and fill the void of meat shortages are looking at permission has also been granted to local firm Esco
growing meats in the lab. This can help reduce the Aster to manufacture cultured animal cells meat
negative environmental impact associated with for commercial sale. Singapore is also considering
traditional meat production. other products that are in the pipeline, including
India-based Shiok Meats’ cultivated shrimp, and Ants
Innovate’s cultivated meat.

As of date, Singapore is the only country that has

NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in COVER STORY 23

Rashida Vapiwala, digestion, amino-acid profile and the LabelBlind
protein scores were found to be at par, along with
Founder, LabelBlind, Mumbai the sensorial aspects of taste, texture and flavour
being upheld.
Mock meats:
A healthy alternative Price remains a challenge to this industry.
However, there are many opportunities that can’t
With newer developments taking place within be ignored such as select consumer groups who
India and globally, the plant-based meat are willing to spend on high quality nutritious
industry is poised to grow. Rashida Vapiwala, foods, rising consciousness on sustainability
Founder, LabelBlind, Mumbai shares how plant-based leading to value added purchases. Surely this
meats can revolutionise the food industry and reduce industry has a long way to go with huge potential.
the global impact of greenhouse gases.
Edited excerpts; With the increased growth and availability
of plant-based meat, will it help reduce the
How does the Indian market bode for plant- greenhouse gas emissions generated by
based meat industry in the coming years? Given animals grown for meat?
that India is a price sensitive market, what We are aware of the negative impact caused by
growth potential does the industry has? greenhouse gases on climate change and global
The number of people voluntarily turning vegan warming. Data suggests that the dietary emissions
is increasing. During COVID-19, the meat industry for non-vegetarians are 50 per cent higher than
faced problems such as meat shortages, supply they are for vegetarians and around 100 per cent
chain issues, growing number of sick workers, higher than for vegans.
lockdown challenges leading to rising prices. This
has presented new opportunities to the plant- Another study published in Science (2018)
based meat sector, paving the way for startups and explains the climatic impact of beef or lamb
foreign companies in the space of ‘mock’ meat, to products on the planet and states that these
hit the Indian markets. foods have a larger carbon footprint. Most meats
consumed come from cow and sheep, which
Consumers are increasingly seeking products are ruminants and release methane gas which
that benefit their health and strengthen negatively impacts the climate, more than carbon
immunity. With increasing consumer demand, dioxide. On the flipside, plant-based meats will
the plant-based meat industry is poised to grow certainly help reduce greenhouse gas emissions.
exponentially in the coming couple of years.
There are currently no regulations for plant-
According to Research and Markets, India’s based meats in India, apart from the labelling
meat substitutes market is expected to reach aspect. What are your views?
$47.57 million by 2026 with an average annual The Food Safety and Standards Authority of India
growth rate of 7.5 per cent during 2021- 2026. (FSSAI), the apex regulatory body of India has
given regulations for labelling of pre-packaged
In our internal LabelBlind study of the protein foods. In 2020, the FSSAI had issued robust
quality in food products, we found that plant- directives pertaining to labelling and display.
based meats provide similar nutrition quality to Draft regulations for vegan foods were introduced
many non-vegetarian products. Quality of protein, recently. It won’t be long when the FSSAI
acknowledges plant-based meats as a separate
category and issues guidelines regarding the same.

We are appreciative of the fact that the FSSAI
has brought in progressive regulations on food
labelling, nutrition quality and product standards,
in sync with industry innovations, over the years.
With rapid innovations in the plant-based meat
space, we are sure that the FSSAI will have specific
regulations in place soon.

24 COVER STORY NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in

approved the sale of cultured meat but countries like
Qatar, Israel, and the US have been supportive and
interspersed in the developments, which could lead
to approvals in the future.

KFC, the American fast-food restaurant chain
is working on a ‘restaurant of the future'. It will use
3D bioprinting technology to create chicken meat
in association with the Russian firm 3D Bioprinting
Solutions research laboratory.

Nestle, the Swiss multinational, is keeping
a close eye on scientific trends and exploring
emerging technologies. Scientists at Nestlé Research
in Lausanne have collaborated with Israel-based
startup, Future Meat Technologies to explore the
potential of cultured-meat components that do
not compromise on taste or sustainability. Recently
Nestle also launched eggs (vEGGie) and shrimp
(Vrimp) alternatives, expanding its portfolio of plant-
based foods. The new products are exclusive to the
European market for a test run. The shrimp alternative
arrives a little over a year after the launch of vegan
tuna (Vuna) that is available in Switzerland, Germany,
the Netherlands, and Italy.

Israeli technology company, MeaTech 3D’s
wholly-owned subsidiary, MeaTech Europe is
working on developing cultured meat production
capabilities, which also includes its proprietary 3D
printing technology, biotechnology processes, and
manufacturing processes that are customisable for
slaughter-free real meat manufacturing.

The cultured meat industry is in the early stages
of development and is garnering a lot of interest and
investment. The Indian government has invested in
lab-cultured meat development. Hyderabad-based
Centre for Cellular and Molecular Biology (CCMB) in
association with the National Research Centre on

NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in COVER STORY 25

Meat (NCRM) will be producing ‘ahimsa meat’ grown Indian plant-based meats pioneers
from stem cells, without the necessity of animal
rearing and slaughtering. The initial funding for the  Ahimsa Food  GreenestFoods
project was Rs 4.5 crore in 2018. IIT Guwahati has  Vezlay  Oh Veg
formulated production techniques, and the Institute  Vegeta Gold  Urban Platter
for Chemical Technology, Mumbai is planning to set  GoodDot Enterprises  BVeg Foods
up a Centre of Excellence for Cellular Agriculture.  Vegitein  Greenest Foods
Support from investors such as Big Idea Ventures  Mister Veg  Imagine Meats
and local VC for food and agtech startups Omnivore,  BlueTribeFoods  EVO
is playing a large role in stimulating interest in the  Wakao Foods
sector. More such engagements from financial
backers will play a huge role in driving more interest relatively new in the food market and the technology
from entrepreneurs. involved in developing these foods come with certain
challenges. Firstly the barriers to entry are very high,
ClearMeat is another Indian startup that is as these products are highly processed to replicate
working on developing chicken mince (kheema) conventional meats, involving very high capital costs
through its technology. Currently, the startup has due to heavy research and development. Plant-based
been successful in developing a proof of concept of meat products are made of soya, which is available
the product, but to develop about one kilogram of in abundant quantities and a cheap source of protein
chicken costs about Rs 1000. but it is also an allergen. Soya also has high levels of
plant oestrogen leading to fears in consumers about
As cultured meat technologies develop and adverse health effects.
evolve the industry is bullish on a drastic reduction
in production costs making it affordable and easily Plant-based meats have been able to replicate
accessible. “While cells have been grown in labs the feel and texture of meat but they are lacking in
for a long time now, the idea of cultivated meat is certain departments such as micronutrients, these
to grow large quantities of these animal cells with are naturally present in meats, milk and eggs, which
similar structure, texture and flavour of animal- also includes vitamin D, calcium and zinc. Alternative
based meat. This method can significantly reduce meat options also need to be digested and fulfil the
land usage and emissions, eliminate the need for requirement of amino acids.
antibiotics and reduce the risks of pathogenic
contamination, prevalent in conventionally produced David Julian McClements, Professor, Department
meat,” comments Dr N Madhusudan Rao, CEO, Atal of Food Science, University of Massachusetts,
Incubation Centre, Centre for Cellular & Molecular US believes that the current generation of meat
Biology, Hyderabad. alternative options in the market are highly
processed, plant-based meat products available could
An uphill task be unhealthy because of the saturated fat, salt and
Plant-based meats and lab-cultured meats are

26 COVER STORY NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in

“Plant-based meats are
at the forefront of food
innovation globally
and hold tremendous
promise to fight back
against climate change,

zoonotic diseases, and food

insecurity.”

- Varun Deshpande,

Managing Director,

The Good Food Institute India, Mumbai

“In terms of
micronutrients
though, there is
still some way for
plant-based meats
to get to the exact micro-

nutrient profile of meats.”

- Sohil Wazir,

Chief Commercial Officer,

Blue Tribe Foods, Mumbai

“This method can sugar that are added to the products to replicate
significantly reduce land the real meat. He is also of the opinion that ultra-
usage and emissions, processed foods need not be unhealthy.
eliminate the need
for antibiotics and “A lot of academics are starting to work in this area
reduce the risks of pathogenic and are not familiar with the complexity of animal
contamination prevalent in products and the physicochemical principles you
conventionally produced meat.” need in order to assemble plant-based ingredients
into these products, each with their own physical,
- Dr N Madhusudan Rao, functional, nutritional and sensory attributes,” says
CEO, Atal Incubation Centre, Centre for Cellular & McClements.

Molecular Biology, Hyderabad The majority of the products offered by
companies through the foodservice channel are
“A lot of academics are mostly ready to eat and ready to cook (sausages,
starting to work in nuggets, kheema, salami, hot dogs, etc.) but there
this area and are are no options available to purchase specific portions
not familiar with of meat. Another challenge could be the way these
the complexity of products are marketed keeping Indian consumers in
animal products and the mind as the Indian food market has ample vegetarian
options.
physicochemical principles
According to research by US-based Duke
you need in order to assemble plant-based University, the nutritional content of plant-based
meat alternatives, using a scientific tool known as
ingredients into these products, each with their ‘metabolomics’. The research shows that they’re as
different as plants and animals. The metabolites
own physical, functional, nutritional and sensory measured by the scientists are building blocks of
the body’s biochemistry, which is crucial to the
attributes.” conversion of energy, signal exchange between cells,
building structures, tearing them down, and a host of
- David Julian McClements,

Professor, Department of Food Science,

University of Massachusetts, US

NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in COVER STORY 27

“The project is an
important step towards
developing an efficient
process for producing
cultured meat at an
industrial scale that will be

accepted by consumers. We’re

looking forward to working with 3DBT on this

exciting project.”

- Clare Trippett,

Chief Technologist, Biologics, CPI, UK

various other functions. nourish the cultured cells in the labs developing
The scientists compared 18 samples of a plant- meat, also raising ethical questions on how the meats
are developed. As meat grown in the lab involves in
based meat alternative to 18 grass-fed ground beef vitro intervention, experts believe that lab-cultured
samples from a ranch in Idaho. The analysis showed meats are safer as compared to conventional meats,
that 171 of the 190 metabolites measured varied as the growth environment is fully controlled. There is
between beef and plant-based meat. Beef contained no outside contact with organisms or bacteria, which
22 metabolites that were not present in plant-based prevents any potential contamination during the
meat. The plant-based substitute contained 31 slaughtering of animals. Cultured meat is free from
metabolites that were not present in meat. Great intestinal pathogens such as E Coli, salmonella or
distinctions were observed in amino acids, dipeptides, campylobacter.
vitamins, phenols, and types of saturated and
unsaturated fatty acids found in these products. Companies developing cultured meat are trying
to develop alternate methods to provide nutrition to
Several metabolites that are important to human the cells in the lab to develop them into meat. The
health were exclusively in beef or greater quantities Netherlands-based startup Meatable has entered
in beef, which included creatine, spermine, anserine, into a joint development agreement with Dutch
cysteamine, glucosamine, squalene, and omega-3 multinational Royal DSM to co-develop growth media
fatty acid docosahexaenoic acid (DHA). for cultivating meat. These growth media are nutrient-
rich liquids, containing essential nutrients like
Of ethics and sustainability carbohydrates, proteins, salts, vitamins, and growth
According to a UN report, to produce about one factors that are required for cell growth. Another
development has been by UK-based CPI Technology
kilogram of beef approximately 15,500 litres of water Innovation Centre that has partnered with 3D Bio-
is required, but to produce one kilogram of tomatoes Tissues (3DBT) from Newcastle University to develop a
only 180 litres is required and to produce one truly animal-free growth media for the cultured cells.
kilogram of potatoes 250 litres are needed.
“This project is an important step towards
For the development of cultured meat, the current developing an efficient process for producing
technology deploys the use of animal-derived Foetal cultured meat at an industrial scale that will be
Bovine Serum (FBS). This is obtained from commercial accepted by consumers. We’re looking forward to
slaughterhouses of dairy cattle, which is used to working with 3DBT on this exciting project,” says Clare
Trippett, Chief Technologist, Biologics, CPI, UK.

The path to sustainable meat consumption is in its
infancy. The limitations of technology and available
resources have affected its growth trajectory. Initial
developments, interest and investments have,
however, paved a promising path. Whether these
foods become mainstream or completely replace
meat, is too early to tell.

Prabhat Prakash
[email protected]

28 ALTERNATIVE PROTEIN NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in

REFPULACNACGNEI (GFI) India, Mumbai said, “Smart
MEAT protein — from plants, cells, and
microorganisms like fungi — have
FOR GOOD? the potential to feed India’s growing
population without the threats to public and planetary
In recent years, plant-proteins have received health that animal agriculture poses. While plant-based
heightened interest for their ability to improve protein and cultivated protein are gaining momentum
from the stock markets to consumers' plates all over the
health issues, where other sustainable food world, the potential of fermentation-derived protein is
proteins such as fungi-derived proteins have been only just beginning to be unlocked. There exist more than
100,000 species of fungi — a rich tapestry of potential
comparatively overlooked. Even though fungi as to uncover nutritious, affordable, highly sustainable
an alternative protein source is not a new concept sources of protein. With our unique advantage as a global
bio-manufacturing hub and biotechnology powerhouse,
but has been in question because of its safety India has the opportunity to be an industry leader in
concerns with respect to its consumption. Besides, fermentation-based protein foods, if we are able to bring
government, industry, and scientific research together in
many countries have accepted to diversify food service of unlocking this potential.”
basket with new sources and are exploring wild
biota like uncultivated mushrooms, tubers, vascular Furthermore, a joint study conducted by the
and non-vascular epiphytes to identify the future University of Exeter, England and UK based brand Quorn
food. However, despite the growing popularity have found that mycoprotein, the protein-rich food source
that is unique to Quorn products, stimulates post-exercise
of fungi as an ideal food in some countries, muscle building to a greater extent than milk protein.
health professionals and experts still do not
fully understand the potential for fungal protein Dr Benjamin Wall, Associate

supplements in India. Professor of Nutritional Physiology,
University of Exeter, UK said, "Our data
Fungal-derived mycoproteins are gaining popularity show that mycoprotein can stimulate
due to their ability to be produced at a low cost muscles to grow faster in the hours
and their nutritional and environmental benefits. following exercise compared with
Consumed within the range of vegan and vegetarian a typical animal comparator protein
foods, mycoproteins are produced at a scale using (milk protein). We look forward to seeing
fermentation, producing high-quality protein with a whether these mechanistic findings translate to longer
relatively benign environmental footprint. term training studies in various populations."

Research has pointed out that out of 60 grams of Many food-tech companies like UK-based Unilever and
mycoprotein, is a sustainably produced food source ENOUGH have come up with plant-based meat portfolios.
rich in protein and essential amino acids, can give an The companies have partnered to bring plant-based meat
optimal response regarding muscle protein synthesis. products like ‘ABUNDA’, a mycoprotein that uses fungi as
Mycoprotein, a nutritious protein source, has a meat-
like texture and has a low carbon and water footprint, in
comparison with chicken and beef.

Speaking about the growing demand for fungi Varun
Deshpande, Managing Director, The Good Food Institute

NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in ALTERNATIVE PROTEIN 29

its base ingredient, to the market. market. Mycoprotein is a nutritious, sustainable protein
“There is beauty in blends and ultimately you need source in line with current dietary guidelines. Research
suggests that mycoprotein may help maintain healthy
to use the combined properties of many ingredients blood cholesterol levels and promote muscle synthesis,
to create the complex taste and textures our products control blood glucose and insulin, and increase satiety. As
are famous for, while at the same time a protein, it is possible that some susceptible consumers
making sure they are nutritious and will become sensitised, and subsequently develop a
sustainable. ABUNDA does all of that specific allergy. However scientific evidence indicates that
and will play an important role in the the incidence of allergic reactions to mycoprotein remains
texture of our future products,”says exceptionally low. Mycoprotein, along with every other
protein source, has some allergenic potential. However,
Carla Hilhorst, EVP, R&D, Foods & the prevalence of allergic reactions is rare. Fungal
mycoprotein's nutritional, health, and environmental
Refreshment at Unilever, Netherlands. benefits affirm its safety and role in a healthful diet.”
Despite the potential of mycoprotein
Is India ready?
as a non-meat protein source, there are still challenges, Consumption of fungus in the form of mushroom
mainly regarding its production costs.
and yeast has seen a tremendous growth in India till date.
Fungi as a protein supplement Fungi has been the ideal food globally because of its
There has been constant conflicting research fairly high content of protein (typically 20-30 per cent dry
matter as crude protein) which contains all of the essential
regarding the consumption and safety of fungi. Apart amino acids, which gives India a higher chance to explore
from being rich in protein content, fungi are mostly linked more protein alternatives.
with many side effects and bacterial infections.
Sharing insights on fungi as a new protein alternative
A number of studies from 1977-2018 by the Centre in the country, Manjari said, “Mushroom proteins usually
for Science in the Public Interest (CSPI) have shown that have a complete essential amino acid profile, which may
the fungal ingredient used to make mycoprotein is an cover the nutritional requirements of Indians, as well as
allergen. One of the CSPI studies even pointed out the may have certain economic advantages as compared to
dangerous reactions linked to mycoprotein including animal and plant sources. Many mushrooms also have
nausea, vomiting, and diarrhoea. the ability to grow in agricultural and industrial waste, as
submerged cultures and can reach high yields in a short
On the other hand, the United States Food and Drug time. Edible mushrooms can be processed to obtain a
Administration (FDA) and the United Kingdom’s Food wide variety of food products enriched with high quality
Standards Agency have suggested protein, which may also have functional properties,
mycoproteins as safe enough to be giving them an added value.” She further said, “With no
sold to the public. methane emissions from grazing animals, meat-free
proteins like soya, pea protein and mushrooms are better
Responding to the side effects for the environment than farmed meat, a key driver of
of fungi, Manjari Chandra, a biodiversity loss. Mycoproteins from fungi do have a good
chance as a food product in India.”
Functional Nutritionist, Wellness
Coach, Max Healthcare, Delhi said, Driven by the urgent need to meet the future protein
“From an allergy perspective, mycoprotein demand of the growing world population, the search for
may be among the safest novel protein sources on the sustainable alternatives to animal proteins has gained
momentum in recent years. The potential of plant and
fungal proteins is suitable for the economic production of
proteins in sufficient quantity and purity.

With increasing demand for mycoprotein in the world,
and multiple benefits linked with fungi as a food source;
it gives India a great chance to diversify its food options.
Whereas, regulation and safety concerns for fungi as a
food source in India is still in question today.

Pooja Yadav
[email protected]

30 PROTEINS NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in

Dr Satyanarayana KV, Navigating the
Safety Quagmire
Food Processing Practice Lead, of Alt Proteins
Sathguru Management Consultants,

Hyderabad

Alternative proteins are rapidly becoming popular, globally, studied on the food products with pea protein isolate
due to their purported health benefits, lower environmental containing much higher amounts of protein than cooked
impact and leaning more towards animal welfare in peas.
comparison with conventional sources. Such ‘friendly’
proteins include those derived from newfound sources such Individuals allergic to peanut and soy may also
as plants, algae, fungi, and insects. They also include new experience reactions to pea and lupin protein. Lupin is a
approaches such as fermentation, plant-based meat or dairy, legume belonging to the same family as peanuts and so
cultured meat, among others. Despite the surge in interest people allergic to peanuts may also react to lupin. Lupin
towards these protein sources, understanding the food safety has a history of consumption in some parts of the world,
risks associated with them is imperative, to say the least. however European Food Safety Authority (EFSA) and
Food Standards Australia New Zealand (FSANZ), formerly
Due to the allergenicity of soya protein and the Australia New Zealand Food Authority, have made it
requirement for label declaration on food products mandatory to declare lupin as allergen in EU and Australia
containing soya, demand for its alternatives, and New Zealand respectively. The United States Food
including pea protein, has increased in recent years. and Drug Administration (US FDA) is actively monitoring
There is no requirement for pea protein to be identified complaints of allergic reactions to lupin in US consumers.
as allergen on food labels in most countries. However, Although allergen labelling is not required for lupin in
a recent report reveals that pea derived ingredients in the USA, they must still be declared by name in the list of
food products may be a relatively under-recognised ingredients on the label for consumers to be aware of this
source of allergy and anaphylaxis. The report suggests ingredient.
that high doses of protein in pea protein concentrates
(60-70 per cent) and isolates (70-95 per cent) may increase Novel plant proteins may also pose other food safety
the chance of systemic reactions from small amounts of challenges such as microbial and chemical contamination
food ingested. Although studies suggest that cooking/ as prevalent in conventional and animal protein sources.
processing decreases the IgE-binding capacity for legume A recent study reported a high prevalence (32 per cent)
allergens, the effect of cooking/ processing needs to be of Clostridium botulinum in 74 samples of plant-based
sausages from seven producers in Europe.

The plant protein sources may also face the
challenge of chemical contamination such as pesticide

ALGAL PROTEINS MYCOPROTEINS

NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in PROTEINS 31

residues, mycotoxins, heavy metals depending on Cultured meat
the land & water use, agronomic practices, and the Cell-cultured meat and meat products are witnessing
surrounding environment. For instance, duckweed
(water lentil) has GRAS status based on safety great interest from several startups, established animal
assessment; however, it may still pose potential food meat players as well as investors. However, there is
safety hazards like heavy metals due to environmental a lack of risk assessment and research on the safety
contamination of water resources. of cultured meat, with the current focus being on
improving the technology/ process for cultured meat
Algal proteins production. The main considerations for the safety
Microalgae like Spirulina & Chlorella have been in assessment of cultured meat include the source of cells,
characterisation, production process and nutritional
use as a source for single cell protein for several decades information.
and the interest in other algal species as protein source
is growing. Chemical and toxin contamination are the Replicating the characteristics of fresh, unprocessed
major safety risks associated with microalgae as a single meat would require several complex technical
cell protein source. Environmental contamination of interventions including simulating the role of blood in
water sources used for microalgal cultivation can lead to delivering oxygen & nutrients throughout the thicker
uptake and accumulation of heavy metals or pesticide pieces of tissue, as well as co-culturing fat, muscle, and
residues in microalgal cells. Environmental cross- connective tissues. Some cell-cultured meat products
contamination with toxin-producing cyanobacteria like being developed may not be identical to conventional
Microcystis aeruginosa may result in accumulation of animal meat. The final product may contain medium
toxins in cells. The allergenicity of new strains or other components and additives for cell proliferation
non-cyanobacterial species needs to be further studied and differentiation that can increase to higher
before considering them as protein sources. concentrations on media recycling. It may also contain
hormones and antibiotics, scaffolding materials, other
Mycoproteins novel ingredients, etc.
Some species of filamentous fungi produce
The cells may also be genetically modified to express
mycoproteins and the one produced with Fusarium new proteins, generate induced pluripotent stem cells
venenatum is currently used in foods with brand (iPSC), increase cell culture density through an altered
name Quorn. Post safety and toxicity assessment of signalling pathway. If applied, genetically modified cells
mycoprotein, Quorn has the FDA GRAS status. With may form the core of the final product, hence safety
growing interest in fermentation-based approaches for assessments of the resulting products will be required.
protein production, fungal sources are also receiving The continuous sub-culturing and passaging of cell
growing interest. The key food safety risks associated lines may result in changes in cell morphology, function,
with fungal proteins/ mycoproteins are allergens and and proliferation rate due to physiological adaptation
mycotoxins. There are reports of mycoprotein/ Quorn or genetic drift, resulting in a final product that has
products causing allergic and gastrointestinal reactions. characteristics different to those of conventional meat.
Studies also suggest that mycotoxin production The source animal and use of animal-origin ingredients
varies with carbon sources used in fungal cultivation. may pose the risk of transmission of infectious diseases
Further research is necessary to identify the risk factors and prions. Depending on the cell source, production
associated with selected species and carbon sources for medium, method, etc., the toxicity and safety
mycoprotein production. assessments may be required to demonstrate the safety
of the final food product.

CULTURED MEAT INSECT PROTEINS

32 PROTEINS NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in

Proteins from insects derived from animals and from new sources such as
Insects are emerging as a viable food and feed option microorganisms, fungi, algae and animals or their parts
(with exception of products that have historical human
with the nutritional value of insects, the environmental consumptions prior to May 15, 1997) as novel foods.
benefits as well as improvements in livelihoods associated
with insect farming driving the mass rearing of insects. All novel food products are subject to a pre-market
However, edible insects can also be associated with authorisation, including a safety assessment conducted
several food safety hazards including biological agents, by the EFSA. However, in case genetic engineering is used
chemical contaminants, anti-nutritional factors, etc, in the production of cultured meat, the (Regulation (EC)
depending on the insect species, feed substrate used, 1829/2003) Regulation on genetically modified food and
as well as on how the insects are reared, harvested, feed might apply. In 2021, yellow mealworm (Tenebrio
processed and consumed. molitor) was deemed safe for human consumption by the
EFSA Panel on Nutrition, Novel Foods and Food Allergens,
While the microbial risks associated with edible insects in compliance with the Regulations (EC) 2015/2283. In the
can be controlled by following good hygienic practices USA, the FDA and the USDA-FSIS have agreed upon a joint
during rearing and processing operations, the chemical regulatory framework to regulate the cell cultured food
contamination or bioaccumulation of heavy metals can products from livestock and poultry. FDA will oversee cell
be challenging to control and hence can pose significant collection, cell banks, cell growth and cell differentiation,
risks. Insects reared on agri residues may be exposed whereas USDA-FSIS will monitor post-harvest processes,
to mycotoxins, pesticides, toxic metals, among other including the production and labelling of the final food
contaminants. Insect-based foods may pose potential products derived from the cells of livestock and poultry.
allergenic risks to consumers, particularly to those who
are allergic to crustaceans due to allergen cross-reactivity. In India, the FSSAI has still not determined the
There is significant overlap in allergenic proteins found in regulatory framework for alternate sources of proteins,
insects and those found in shellfish like crabs and prawns. except for standards of dairy analogues. The potential
FSSAI regulatory pathways for alternative proteins may
A recent study has identified 20 proteins found in come under non-specified food framework, which
cricket food products that could cause serious allergic includes novel foods or novel food ingredients or
reactions in some people. With shellfish allergies affecting processed with the use of novel technology and articles of
three per cent of the global population, this may become food and food ingredients consisting of or isolated from
a significant issue and could mean that insect-based bacteria, yeast, fungi, or algae. Labelling of alternative
foods need to be tested and labelled correctly to ensure proteins is critical for letting consumers know what they
people with allergies do not consume them unknowingly. are eating, what is the source of an ingredient or food
While evaluating the safety of yellow mealworm as a product, how it was processed, and potential safety risks
novel food pursuant to Regulation (EU) 2015/2283, the like allergens. Several national regulators have already
European Food Safety Authority (EFSA) Panel concluded initiated measures in the consumer interest.
that the consumption of mealworm may induce primary
sensitisation and allergic reactions to yellow mealworm However, differences in national regulatory
proteins and may cause allergic reactions in subjects with frameworks, safety assessments and labelling can be
allergy to crustaceans and dust mites. challenging for industry to offer their products in diverse
markets. There is a need for harmonisation or agreement
Safety evaluation and regulatory framework on safety assessment and evaluation procedures for
The national food legislative frameworks can ensure alternative protein sources and consumer benefit
measures such as labelling of alternative proteins.
the safety of alternative proteins and some regulatory
agencies have started to develop guidance for safety Adoption depends on awareness
assessments based on available scientific evidence. In Alternative proteins are a growing segment, and there
December 2020, Singapore became the first country
to approve a cultured chicken product using the novel is a need for collaborative efforts by industry and other
food regulatory framework introduced by Singapore stakeholders in safety assessments of various alternative
Food Agency (SFA) in 2019. SFA’s novel food regulatory protein sources and to ensure the safety of food products
framework requires companies to seek pre-market with alternative proteins in commercial-scale production.
assessment for novel food such as alternative protein With rising consumer awareness and demand for
products that do not have a history of being consumed transparency, there is a need for greater communication
as food. In EU too, the EU Novel Foods Regulation [(EU) of scientific research and scientific evidence with all the
2015/2283], which came into force in January 2018, stakeholders for wider adoption of alternative protein
lists products produced through cell or tissue cultures sources.

NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in HERBS 33

Deploying medicinal
foods against diabetes

The incidence of diabetes mellitus continues to rise annually all over the world with India having recorded
7.7 crore cases in 2020 according to the International Diabetes Federation (IDF). The present available
treatment options for diabetes like sulfonylurea, metformin and alpha-glucosidase are restricted by their
limited actions, side-effects and are unaffordable to the majority of the population. Thus, there is a need
to seek out more natural solutions in the form of medicinal foods with anti-diabetic properties to fight this
growing problem.

The young Indian population, which constitutes studies may provide a starting point for development
65 per cent of the country, is fast adapting to a of anti-diabetic medicines in the form of food and
new, unhealthy lifestyle. They are at a high risk supplements.
of the increasing burden of diabetes and associated
complications. The new evolving lifestyle is not only Breakthrough weapons against diabetes
affecting people’s health but also mounting the A Kochi-based startup has recently received
monetary burden on the developing country. India has
more than 7 crore diabetes cases currently with a good recognition from the American Diabetes Association
majority across the nation not aware of the disease (ADA) for developing jackfruit-based flour which is
and comorbid factors. Some studies link diabetes with clinically proven to control blood sugar. Supported by
a vegetarian, while others suggest that the typical the Kerala State Industrial Development Corporation, the
vegetarian diet actually helps in reducing the diabetes startup is currently manufacturing the flour using green
risk. unripe jackfruits under the brand-name Jackfruit365.

“Evidence does suggest that the type and source of “Only Sri Lanka and Kerala use mature unripe
carbohydrate, fats and protein play a major role in the jackfruit to prepare a whole meal as an alternative to rice
prevention and management of type 2 diabetes. Multiple or wheat which means higher quantity of consumption.
potential mechanisms underlie the benefits of a plant- Rest of the world uses tender jackfruit as a side dish in
based diet in ameliorating insulin resistance, including low quantities per meal. Consumption of mature unripe
promotion of a healthy body weight, increase in fiber jackfruit can reduce insulin dependency on patients
and phytonutrients, food-microbiome interactions, due to low glycemic index, high dietary fiber especially
and decreases in saturated fat, advanced glycation end insoluble fiber. It is possible to eat large quantities as a
products, nitrosamines, and heme iron”, says Dr Sapana meal and satiate a hungry diabetic patient. In addition,
Shah, Assistant Professor, Department of Medicine, NYU jackfruit is gluten free and can be a silver bullet for
Grossman School of Medicine, US.
“Nutrition and health
This brings our focus on the availability of numerous benefits of millets
medicinal foods in India with anti-diabetic potential such can vary significantly
as giloy, ashwagandha, aloe vera, neem, onion, garlic, by variety and so
beetroot, jamun, jackfruit etc. and most recently millets. we need to design
Over the years, 800 medicinal plants and herbs have solutions taking the variety
been identified that can be used for diabetes treatment.
But only a few of them have been scientifically proven to into account.”
be effective.
- Dr Vetriventhan Mani,
There is an urgent need to target isolation,
purification, and characterisation of bioactive Senior Scientist (Genetic Resources),
compounds present in these plants. The outcome of such
ICRISAT, Hyderabad

34 HERBS NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in

“Evidence does suggest
that the type and source
of carbohydrate, fats
and protein play
a major role in the
prevention and management of

type 2 diabetes.”

- Dr Sapana Shah,

Assistant Professor, Department of Medicine,

NYU Grossman School of Medicine, US

“Consumption of mature diabetic patients with gluten allergy”, says James Joseph,
unripe jackfruit Founder, Jackfruit365, Kochi.
can reduce insulin
dependency on Jamun or the Indian blackberry is another weapon
patients due to low being shaped up for the treatment of diabetes. A team of
glycemic index, high dietary researchers at Coimbatore-based Bharathiar University
fiber especially insoluble fiber. In has recently received a patent for showing promising
addition, jackfruit is gluten free & can be a silver anti-diabetic activity of jamun during pharmacological
bullet for diabetic patients with gluten allergy.” clinical analysis. The researchers had isolated active
compounds from the tree bark and used them in various
- James Joseph, tests.
Founder, Jackfruit365, Kochi
Researchers from Lovely Professional University in
“The genome and Phagwara have also recently patented a natural solution
transcriptome developed for diabetic patients. This sugar-free Asava
sequencing of giloy formulation has been prepared using anti-diabetic
is important due to herbs as the fermenting initiators which can be directly
its tremendous use in consumed by the patients with or without water. This
pharmaceuticals and ayurvedic reduces the side effects of anti-diabetic drugs and
maintains insulin levels in the patients.
formulations to treat various
Addressing the oral health of diabetic patients,
health conditions including diabetes and Mumbai-based Colgate-Palmolive India has released
a unique blend of ayurvedic ingredients such as
COVID-19.” madhunashini, neem, jamun seed extract, and amla in
the form of a toothpaste.
- Dr Vineet K. Sharma,
Adding on, giloy which is known for its immunity
Associate Professor, Department of building properties can also be extremely beneficial
to control blood sugar levels and prevent diabetes. A
Biological Sciences, IISER Bhopal recent breakthrough in this regard has been made by
the researchers from the Indian Institute of Science
“If millets are to be Education and Research (IISER) in Bhopal who have
positioned as gluten free sequenced the genome of the medicinal plant.
in the global market,
we need to be looking “The genome and transcriptome sequencing
at production that will of giloy is important due to its tremendous use in
be going up to almost 45-50 pharmaceuticals and ayurvedic formulations to treat
various health conditions including diabetes and
billion tonnes in 2050.” COVID-19. The availability of giloy genome will help
in bridging the missing link between its genomic and
- Dr Vilas Tonapi, medicinal properties”, points out Dr Vineet K. Sharma,

Director, Indian Institute of

Millets Research (ICAR-IIMR), Hyderabad

NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in HERBS 35

List of common anti-diabetic
medicinal plants of Indian origin

 Babul  Eucalyptus
 Bael  Banyan tree
 Church steeples  Mulberry
 Onion  Giloy
 Garlic  Methi
 Aloe vera  Jamun
 Neem  Ashwagandha
 Beetroot

Associate Professor, Department of Biological Sciences, smart and nutritious, this could be turned into a triple
IISER Bhopal. win for the farmers, industry and consumers in the long
run. Banking upon the various qualities of this grain,
Are millets turning panacea for diabetes? Hyderabad-based Indian Institute of Millets Research
Millet is another weapon getting honed to fight (IIMR), under the Indian Council of Agricultural Research
(ICAR), has recently executed partnerships with the
diabetes. In fact, the United Nations declaration of Agricultural and Processed Food Products Export
2023 as the International Year of Millets has caught Development Authority (APEDA) and Tata Consumer
the attention of many scientific minds in this direction Products (TCP) to unlock the full potential of millets as a
because minimally processed millets are considered healthier alternative.
to be 30 per cent more effective in lowering glycaemic
index (GI) of a meal compared to milled rice and refined “There is a need to spread awareness on the nutrition
wheat. and sustainability benefits of millets and make it widely
available in formats that integrate with people’s lifestyles,
Numerous studies have indicated that millets can so that they become a key part of the Indian diet. If
be beneficial in managing and reducing the risk of millets are to be positioned as gluten free in the global
developing diabetes and could therefore be used to market, we need to be looking at production that will be
design appropriate meals for diabetic and pre-diabetic going up to almost 45-50 billion tonnes in 2050”, says Dr
subjects as well as for non-diabetic people for a Vilas Tonapi, Director, Indian Institute of Millets Research
preventive approach. (ICAR-IIMR), Hyderabad.

Drawing on research from 11 countries, a recent Although a large number of studies on millets
study published in 2021 shows that diabetic people and diabetes have been conducted by a wide range
who consumed millet as part of their daily diet saw their of research organisations with different millets, forms
blood glucose levels drop 12-15 per cent (fasting and of cooking and testing methods, more individual
post-meal), and blood glucose levels went from diabetic studies will always be helpful on the prevention and
to pre-diabetes levels. The HbA1c (blood glucose bound management of diabetes. The greatest value could be
to hemoglobin) levels lowered on average 17 per cent one major study covering all the types of millets and
for pre-diabetic individuals, and the levels went from range of varieties with different forms of processing and
pre-diabetic to normal status. using consistent testing methodologies.

Sharing his perspective, Dr Vetriventhan Mani, The presence of such countless natural solutions in
Senior Scientist (Genetic Resources), International Crops the form of plants, fruits, grains, et al, to combat diabetes
Research Institute for the Semi-Arid Tropics (ICRISAT), eventually requires policy interventions to promote
Hyderabad says, “Nutrition and health benefits of millets the production of such medicinal foods in India and
can vary significantly by variety and so we need to a constant push to all stakeholders associated with
design solutions taking the variety into account. It is also the industry in one way or the other. The success of
important to breed better varieties, not only for yield but defeating diabetes lies in systematically strengthening
also understanding and selecting by glycaemic index as the medicinal food value chain- from cultivation to
well as micronutrients.” developing healthier, nutritious products with sound
scientific backing.
Also, considering the fact that millets are climate-
Dr Manbeena Chawla
[email protected]

36 INNOVATION NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in

Yummy Gummies
take the Multivit crown
Popping hard-to-swallow tablets or awful-tasting supplements are a thing of the past. Appealing flavours,
colours and chewable ‘gummies’ are the perfect answer. Palatable multivitamins in the form of gummies
have become a hit with young children and seniors, alike. Let's dig deeper into the delectable gummy
vitamin market.

In India, just like in the west, the multivitamin gummies in India,
gummy vitamin market has been
witnessing exponential growth. Jagadish Jain, Founder,
Especially, in the last two years, many
new players have ventured into this Nutrazee, Hyderabad
domain and with new and innovative said, “The gummy vitamin
concepts, they are driving this industry market has been growing
on a fruitful path. exponentially in India
over the last two years. In
According to Market Study 2018, there were only a very few brands in the
Report, LLC, the nutraceuticals gummy vitamin segment with most of them
market in the US is likely to not catering to what the consumer wanted in a
account for $138,047 million by gummy vitamin product and that's when we
the year 2027 from $73,986 million
as of 2018. The nutraceuticals industry decided to launch our first product ‘Nutrazee
in India is also creating ripples and Multivitamin Gummies’. The success of our
reflecting a tremendous year-on-year product has drawn the attention of many
growth. The Associated Chambers nutraceutical brands and today, we have
of Commerce and Industry of India almost every nutraceutical brand offering at least
(ASSOCHAM), reveals that this market one product in gummy form.”
is all set to touch a mammoth figure of
$8.5 billion by 2022 from $2.8 billion in Moreover, the rise in health concerns due
2015. to a sedentary lifestyle is inclining people
towards adopting health supplements;
The Global Gummy Vitamins Market is this is projected to result in an exponential
set to touch a lofty valuation of $9,395.1 growth in demand for vitamin-induced
million by 2028, as per the findings of products in gummy formats. The growth of the
Market Research Future (MRFR) in its latest gummy vitamin can be further attributed to the
report. “India can contribute massively to the convenience provided by gummy products and
market due to a rise in health consciousness the increasing number of consumers suffering
levels among consumers and rising cases of from pill-swallowing issues. An average pack of
vitamin deficiencies. The growth of the gummy gummies, which lasts a month, can cost anywhere
vitamins market in the region is facilitated by between Rs 300 and Rs 500.
consumption of vitamin supplements “I strongly believe India could be the fastest-
by the middle-income group growing gummy vitamin market in the Asia Pacific
combined with their increased region in the next three years,” Jain added further.
purchasing power,” stated
the report. Growth at snail's pace
The United States and Canada
Elaborating further
on the rise in demand of are the biggest markets for
gummy vitamins at present,
the growth in these nations is

NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in INNOVATION 37

also substantially higher than the market here in India. Many vitamin gummy producers have
Although there is a strong increase in awareness about
gummy vitamins in India, still the country has to cover a worked vigorously on their gummy
lot of distance to reach close to the market in the West.
About 75 per cent of adults in the US consume dietary packaging to allure more customers. In
supplements, these figures are almost negligible in India,
but with increasing awareness about health supplements fact, the Indian market for gummy vitamins
among the Indian population and tremendous
opportunities for the brands, it feels the Indian market can has been more innovative in packaging
reach close to the West market in the next 5-10 years.
compared to the western market where
“The current market size of gummy vitamins is
considerably small compared to the market in North the brands mostly use bottles and jars, also
America, Europe, and China but with increasing awareness
among the population, we are very positive that it would they still do not have pillow packs or similar
be a broad market in the next few years,” Jain stated.
packaging for wrapping individual gummies.
Echoing the similar voice, Divij Bajaj,
Founder, Power Gummies, Delhi said, In absence of a wrap around each gummy,
“Presently, the gummy vitamins
market is growing in our country, the gummies tend to stick to each other in
and we are not even inch closer to
the western market. If one looks at the bottle and sometimes even melt in harsh
the market size and potential of the
Indian market, he will be convinced that weather conditions.
this sector is on the right track to achieve its set goals.”
vitamins is mostly limited to metro cities. Elaborating
Gaining popularity during COVID-19 further on the requirement for strong promotional
Many companies witnessed a heavy surge in demand activities to spread awareness among the people, Jain
said that the strong promotions will definitely help in
for their products especially in the online domain. taking the gummy vitamin concepts to a wider audience.
However, during the first phase of the lockdown, the The advantage of taste and the convenience that gummy
supply couldn’t match requirements owing to restrictions vitamins offer over pills and tablets can be spread to
imposed by the government, since nutraceutical products a wider audience through innovative promotional
don’t fall in the essential category. But as the restrictions campaigns and with more brands participating, one can
were eased, companies started churning out their supply visualise a tremendous growth opportunity in the near
chain to fulfill the demands of their product. future. Many brands have stepped further and started
running electronic and print campaigns in various media
“First phase of the lockdown was difficult for us but as houses to expand their reach. Furthermore, various
things progressed, we started our deliveries and online brands such as Power Gummies have roped in Bollywood
aggregators such as Amazon, Nykaa started rolling out celebrity Shraddha Kapoor in order to connect with the
orders for us. Due to the lockdown, people switched young generation of the country.
their buying habits from offline to online and this switch
actually struck a positive chord for us,” said Bajaj. Similarly, many vitamin gummy producers have
worked vigorously on their gummy packaging to allure
Further explaining consumer behaviour, Jain said, more customers. In fact, the Indian market for gummy
“There is a rise in health concerns due to the COVID-19 vitamins has been more innovative in packaging
pandemic. This has led to rise in the awareness of compared to the western market where the brands mostly
immunity-boosting and other vitamin supplements use bottles and jars, also they still do not have pillow packs
among the population. As a result, there is an exponential or similar packaging for wrapping individual gummies.
growth in demand for health supplements especially In absence of a wrap around each gummy, the gummies
gummy vitamin products, which are now the most tend to stick to each other in the bottle and sometimes
preferred form of supplement for kids. This demand has even melt in harsh weather conditions. This is a common
surged our business and helped us grow exponentially.” problem for consumers in the western market. Thankfully
this is not the case here in India where almost all brands
Promos for wide appeal use pillow packaging for each individual gummy. Nutrazee
Vitamin gummy concept is relatively new in India and was among the first brands in India that started using
pillow packaging to wrap each gummy in a bottle to avoid
this is the reason that the demand of these chewable the problems faced by consumers in the western market.

From the looks of it, the Indian gummy vitamins
market is set to become a hotly contested space, with the
potential to take on the established western market in the
upcoming years.

Nitin Konde

38 SPEAKING WITH NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in

Ashish Khandelwal, “We’re expanding
ops in 5 southern
Managing Director, states and eyeing
BL Agro, Bareilly Europe as well”

Rooted in Bareilly, BL Agro is a Rs 2500 crore edible oils same in future.
and food products company that’s on an aggressive
expansion mode. The company has recently stepped What type of quality measures do BL Agro follow to
into South India by setting up its base in Bengaluru given the ensure that products are safe to consume?
market demand and opportunities. A company which was We have an exhaustive checklist where all products are
started by just a handful of people, is now over 2,000-strong being run for multiple quality checks. From five micro
team. To track the company’s growth and learn more about testing to laser sorting machines, we at BL Agro ensure that
its expansion plans, NuFFooDS Spectrum spoke to Ashish only the best leaves our warehouses. We also ensure that
Khandelwal, Managing Director, BL Agro, Bareilly in detail. all products right from the PET pre form to final produce is
Edited excerpts; run through our full service at NABL accredited laboratory,
Rohilkhand Laboratory & Research Centre (RLRC).
How do you foresee the market in Southern India?
Our foray into the southern market is a part of our national Any new technological upgrades at your facilities you
expansion plan. We started our retail operations through want to implement?
a super stockiest / distributor model in Bengaluru and We have already initiated a series of modernisation of
Bengaluru rural areas, and as we progress further, we will our production and packaging facilities, which slowed
expand across Karnataka, Goa state and some key cities down due to the pandemic. Now that things are getting
like Chennai, Coimbatore, Hyderabad, Vijayawada, Vizag. back to normal and travel restrictions are being lifted, we
We have plans to expand across all five states of Southern are looking at expediting and completing various stalled
India by 2022. We expect at least 5 per cent of our revenue projects that will help us in increasing our production
generation to happen from Southern states by 2022-23. efficiency and storage capacity multi-fold.
Major thrust will be on our food Brand ‘Nourish’ and edible
mustard oil ‘Bail Kolhu’. Do you import the food processing machinery at your
facilities or are those indigenously manufactured?
Where are your facilities located in India? Do you plan Our commitment to deliver only high-quality products
to launch any new facilities in the country? has led us to establish a benchmark in terms of the
BL Agro has its manufacturing unit, refineries and infrastructure based in Bareilly.We rely on the most efficient
warehouses in Bareilly. All the products are being machinery, sourced either domestically or imported from
transported from here only to our wide distribution various parts of the world that have specialised systems
network spread over 200 cities across 13 states of India. We to ensure highest precision and standards. Majorly, for our
have our stronghold across states such as Uttar Pradesh, products, we have had a longstanding partnership with
Delhi-NCR, Madhya Pradesh, Jharkhand, Haryana, Punjab, French supplier – Sidel and Australian leader Tomra.
Uttarakhand, Jammu and Kashmir, and expanding.
How much revenue was generated in FY20-21 and what
Are you planning a global venture as well? is the growth expected this year?
As of now we have initiated some surveys and sampling FY 20-21 saw a generation of Rs 2500 crore approximately,
activities in the UK and other parts of Europe. Based on our and this year we expect to grow by 25 to 30 per cent.
internal survey and marketing strategy, we will disclose the
Sanjiv Das
[email protected]

NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in BACTERIOTHERAPY 39

Probiotics becomes Kanwaldeep Singh,
fount of myriad
Founder and Chief Executive,
therapeutic applications Next Gen Pharma, New Delhi

Probiotics will be used more and more as adjuvant to current therapy to bring
about greater clinical impact in treatment outcomes.

Probiotics, so far, have been used casually as an add- chronic neurological conditions. Recent research has shown
on therapy for patients with diarrhea or for those that in cases of drug-resistant epilepsy, where patients
receiving antibiotics to augment or replace the do not respond to conventional therapy, probiotics have
bacteria decimated by toxins released by the bacteria shown promising results in improving their quality of life.
or the antibiotic therapy. The human gut has 10 times
more bacteria than any other part of the body. Within the A probiotic blend has also shown promising results in
total biomass of the gut, 400 types of bacteria have been improving the cognitive function of patients suffering from
identified as beneficial. This enormous biomass is an active HIV. Alzheimer’s disease, another chronic and debilitating
contributor not only to our gut health but also to health disease, has been studied when treated with probiotics
in general. Research suggests that several modes of action and the results are encouraging.
are beneficial to the human body. Clinical research has
proven its preventive and curative features in not only India may become the hepatic cirrhosis capital of
different intestinal conditions, like ulcerative colitis and the world, currently contributing one-fifth of the world’s
Crohn's disease, but also in chronic conditions of the liver cirrhosis death toll. Again, special blends of probiotics
and systemic metabolic diseases like diabetes. designed specifically for the specific disease conditions,
have shown promising results. The probiotic blends of
New prospects multiple strains are proven to have beneficial effects on
We now have a new opportunity - to use probiotics patients suffering from chronic liver conditions. Infertility
is another condition that is being explored for treatment
as targeted bacteriotherapy. There is an improved through intra-vaginal application of probiotic blends, and
understanding of the mechanism of action of probiotics the results are positive.
and their effect on distant organs where the bacteria do
not reach. What lies ahead?
Despite the diverse applicability of probiotic therapy,
The gut-lung axis has a positive effect on the health
of our lungs. It is apparent that gut microflora plays and the little-to-no side effects that are ubiquitous with
an important role. It is suggested by scientists that the allopathic therapy, it is too early to say how much of an
microbiota in the gut, through their local action, affect impact probiotic therapy will have. However, one thing is
the lungs through the release of specific enzymes that certain: it will be substantial, as barriers in understanding
modulate to host immune response. and acceptance will be broken.

Recent research by Italian doctors (Giancarlo Ceccarelli The past 15 to 20 years have been the age of
and group) found that patients suffering from respiratory oncotherapy – almost all major pharma players have spent
symptoms due to COVID-19 recovered faster and with billions in research to cure cancer. Looking at the amount
fewer long-term debilities when administered probiotics. of recent research in probiotics, we are very close to a major
The same group of scientists also claims that the oxygen breakthrough. That breakthrough will establish targeted
requirement of patients receiving the same probiotic bacteriotherapy as the next frontier of research, with more
(Sivomixx/Slab-51), which is a blend of eight strains, also and bigger players taking an interest.
drastically reduced the need for oxygen therapy. This is
indeed wonderful news and needs to be looked into. As the ongoing research comes to fruition, along with
an increased understanding and changed perception,
The gut-brain axis is another interesting aspect being there will be a positive impact. Probiotics will be used more
explored by scientists to see the effect of probiotics in and more as adjuvant to current therapy to bring about
greater clinical impact in treatment outcomes.

40 REGULATION NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in

A veritable
hemp revolution

Gauri Chaudhari, There is something about Hemp. It elicits unusual reactions from people...almost
literally. Not only its consumption but also its mere mention results in euphoria amongst
Co-Founder, the people. No wonder the new regulations regarding Hemp have created excitement
Brand Innerworld, Mumbai in the market, particularly for the cultivators and the manufacturers. Hemp, commonly
known as Bhang in Hindi, has a special space in Indian culture. It arouses interest across
ages, genders and geographies. Let’s take a closer look at this heady, new market.

Thus far, there was no clarity regarding the use of Hemp has a wide range of medicinal properties,
hemp in foods and beverages. The Food Safety including anti-anxiety, anti-ageing, and anti-
and Standards Authority of India (FSSAI) had inflammatory benefits. It, also has a prominent place
granted licenses for Hemp seeds in India but soon in Ayurveda. Through AYUSH licensing, hemp-based
declared it illegal as there weren’t any standards for medicine manufacturers are promoting medicines to
its usage. But, in October 2020, the FSSAI published ayurvedic doctors.
its draft regulations allowing hemp seeds below 0.3
per cent of THC (tetrahydrocannabinol) in food and 19th century modern medicine also included
beverages. The draft is expected to be finalised by the hemp in its research and application. There are over
end of this year. The announcement has set the market 1000 authentic research papers on hemp, its uses and
on fire. Startups interested in promoting hemp are adverse effects associated with it. Modern medicine
mushrooming. Today, there are over 100 startups that recognises hemp as an analgesic, antispasmodic and
are interested in promoting hemp-based foods and sedative.
medicines.
Yet, the usage amongst the general population was
Will the excitement shown by the manufacturers restricted by mandatory doctor prescriptions. The new
result in increased demand for the hemp brands? Will FSSAI policy will widely open up hemp usage.
the consumers prefer hemp-based products over other
available food beverages? Will they use the Over-the- The two industries that stand to gain from hemp
counter (OTC) hemp brands to soothe their aches and regulation are the Food and Beverage industry and OTC
pains? industry. The prescription market, both pharmaceutical
and Ayurveda, will also see an upswing in the
The answer is somewhere between Yes, and No. movement related to hemp-based products.
Hemp-based products will face many challenges and
need to undertake market-shaping activities before The market-shaping activities can be broadly
they enjoy the fruits of this new regulation. But, if done divided into four categories:
correctly, there would be no stopping for hemp brands.
Right target
Before understanding what challenges lie ahead Today in India, there exists a psychographic profile
for hemp products, it is essential to understand the
benefits offered by hemp. of consumers who are incredibly aware of the food that
they put on the table for their families. This segment is
Hemp is an interesting plant. Found at the foothills ready to invest time, energy and money in foods that
of the soaring Himalayas, hemp has a unique place are good for health. They search for extra information
in Indian culture. Traditionally hemp is used with on various food items, discuss with like-minded friends
flavoured milk and consumed during the Holi festival. and look for social media signals from the health and
In Uttarakhand, hemp chutney is relished with parathas. nutrition experts. Belonging to educated and affording
In some cultures, it is distributed as prasad. Though economic strata, this group is an ideal target audience
commonly associated with psychoactive properties, for hemp-based brands. The pandemic has further
hemp has many medicinal values. Certain parts of the increased the size of this group.
plant, like seeds, can deliver medicinal benefits without
any psychoactive effect when consumed at a certain This group takes a special liking to plant-based food
concentration of THC. that offers immunity and other health benefits. Will
hemp products leverage this trend? Will the health-
conscious middle class gravitate to hemp naturally?

NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in REGULATION 41

The answer to this question is No. The right The FSSAI regulation would see an increase
communication is the key. in OTC or prescription-based hemp brands.
Hemp has a specific role to play in joint
Right communication pain, heart disease, menstrual pain, anxiety
Though hemp products are plant-based, they and many other areas. Pharmaceutical
companies can take advantage of the FSSAI
have certain negativity associated with them. Bhang, regulation and launch a range of products
as it is called in India, is known for its psychoactive in the form of tablets or capsules. Today the
properties. Those who have consumed Bhang and have hemp is being sold through an Ayurvedic
experienced those effects have interesting stories to route. But the new regulations will encourage
tell. the pharma companies to launch hemp-
based products for self-medication or doctor
The marketers of hemp-based products need to prescription.
break the clutter and put forward the right information.
How, at the given concentrations of THC, hemp can away from it forever.
provide beneficial healing effects sans the psychoactive Many food categories are promoted to doctors—for
effects must become the communication theme. Being
relevant, authentic and credible would be critical to example, milk food drinks category including Horlicks
success. or Complan. The idea behind the promotion is not to
get a prescription for these brands. The promotional
Right media attempt is to get a positive response from the doctor
The draft regulation of FSSAI forbids marketers when the patient mentions the brand and seeks
informal approval. The same is the case with OTC
from making any medical label claims for hemp brands like Digene or Gelusil. Though these are non-
brands. In such a situation it would be important for prescription brands, they are actively promoted to
the manufacturers to use the PR / consumer education doctors.
route. Spreading the right information through health
and nutrition articles, blogs, and social media sites The hemp-based brands will need to reach out
would help the brands. to the medical community with scientific research
material to convince them about its benefits.
In today’s world, when information noise is
deafening the consumers, the information needs to be The new FSSAI regulation definitely opens up
put in a manner that is snackable and easy to digest. floodgates for the manufacturers. Yet, to take full
The media that supports such communication would advantage of these regulations, manufacturers will
be the key. need to do more than just launching them in the
market. Yet, if they diligently take care of the above
The FSSAI regulation would also see an increase in points, nothing can stop the Hemp Revolution in the
OTC or prescription-based brands. Hemp has a specific market.
role to play in joint pain, heart disease, menstrual
pain, anxiety and many other areas. Pharmaceutical
companies can take advantage of the FSSAI regulation
and launch a range of products in the form of
tablets or capsules. Today the hemp is being sold
through an Ayurvedic route. But the new regulations
will encourage the pharma companies to launch
hemp-based products for self-medication or doctor
prescription.

Doctors, too, are expected to have biases against
hemp similar to those seen in the consumers. This
necessitates the next important step, right influence.

Right influence
The doctors are the ultimate experts when it comes

to health and wellness. The doctor’s word is often the
final word. Getting a positive nod from the doctor
for hemp-based food or OTC medicine is extremely
important. If the doctor even slightly hints at hemp
being a controversial option, the consumer may stay

42 EVENTREPORT NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in

ICFN-2021 Bolsters Industry
focus on Immunity and Nutrition
The 4th International Conference on Food and
Nutrition (4th ICFN–2021) was held on September “Creating an interlinked ecosystem to address
23- 24, 2021 in Singapore in an all new virtual challenges in food and nutrition security, environmental
format. The forum brought together more than 245 sustainability and social equity are essential. A collective
renowned researchers, scientists and scholars to effort from an entire range of stakeholders at various
exchange innovative ideas and share exclusive research levels, by streamlining disciplines across sectors and
findings in multifaceted food and nutrition science. scales can add value to agriculture, manufacturing,
Organised by BioLEAGUES Worldwide and Universal processing, distribution and retailing. The
Society of Food and Nutrition (USFN) along with the interlinked value-addition activities
cooperation of the Universal Society of Food and play a significant role in broader
Nutrition, Faculty of Agro-Based Industry University economic, societal and sustainable
Malaysia Kelantan, and Faculty of Applied Science UCSI development”, explained Milind
University, the event focused on the emerging F&N
industry with the pandemic as a backdrop. Kokje, Chief Editor, NuFFooDS

The conference unravelled with perspicacious Spectrum/AgroSpectrum, India.
discussions revolving around the theme Immunity, Kokje spoke at length regarding
Nutrition and Covid-19’. The insightful conference
covered trending topics like ‘food processing and how the increasing demand for food quantity, access,
technologies, immunity and infection, food safety and and quality in terms of micro/macro nutrients, emerging
security, nutrition education, ideal nutrition to prevent antibiotic resistance issues, and fluctuating agricultural
COVID-19, public health nutrition, food chemistry practices have become challenges in the food supply
and more such arenas. Experts from F&N industries, and safety arena. Inappropriate storage practices,
academicians, regulatory specialists, key management mishandled labels, sustainability challenges and many
personnel and decision makers unveiled opportunities more are adding to the list.
and issues associated with global F&N industries while
discussing critical scenarios at Asian regions. Additionally, environmental impact like climate
changes and greenhouse gasses have a huge impact
The summit witnessed wide-ranging scientific on food production and sustainability challenges.
programmes consisting of keynote speeches, expert Health consequences of unsafe and inadequate diets
talks and poster presentations. The consortium also are alarming. As a solution to the issue, Kokje proposed
offered a valuable platform to network and collaborate environmental friendly food processing technologies,
with international researchers and food and nutrition waste minimisation, recycling food waste and eco-
science organisations. friendly packaging as some of the remedies. He also
emphasised the implication of hygiene rating by using
A series of interactive panel discussion and keynote rapid food testing tools to enhance food quality, food
address were the main highlights of the conference safety and nutrition across the food value chain.
focussing on various issues and challenges in F&N
industries, innovation, new technologies and global Benefits of Bio-farming
trends. In order to achieve higher yields, different chemicals,

Ensuring food safety and nutrition fertilisers and pesticides are applied in the agricultural
Complex and disrupted food supply chains, field. Such practices are surely known to have toxic
effects on the food chain with gradual acute or chronic
environmental changes, and regulatory body concerns health effects. Over the long term, chemicals used in
have continued to be the challenges to ensure food such practices degrade soil quality, food and fodder
safety in regional and global populations. Addressing nutritive values.
public health issues related to food safety and nutrition
holistically has become crucial with the increasing low- Anurag Saxena, Principal
nutritive food values, hygienic practice concerns and
high adulteration rates in regional and global markets. Scientist from Indian Council of

Agricultural Research (ICAR)

-National Dairy Research Institute,
Karnal, India, said “To address the
issues posed by intensive agriculture,

NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in EVENT REPORT 43

adapting sustainable Bio- “High protein diet is the key to an enhanced
farming approaches is essential immunity. Ideally the normal requirement of protein is
to exclude harmful chemicals 0.8 gm per kg body weight, but getting up to 1.2 gm
from entering the food chain. of protein per kg body weight enhances immunity.
Soil fertility can be rebuilt by Whereas, Zinc and Vitamin C reduces the duration and
improving the soil organic severity of infection in the body” explains Dr Geeta.
carbon, soil micro flora and
fauna”. She highlighted the significance of Vitamin
A/B, micronutrients, anti-inflammatory traditional
“Bio-farming also reduces ingredients, exercise, and management of metabolite
the leaching of nutrients from syndrome, body weight, and adequate quality sleep as
soil to underground water, the key elements to be resilient to pandemic conditions.
increasing nutrient availability for
the food and fodder crops. Bio- Breakthrough research
farming system helps in fetching The conference convened around 157 scientists
premium price to these high
quality crops with better nutritive and researchers at the virtual forum creating a platform
values” he added. for the experts to share their breakthrough research
findings as ‘papers presentations’. Latest innovations
Creating functional foods using co-encapsulation and enthralling research findings were discussed in the
Probiotics are essential and priority components in enriched sessions on food and nutrition. The explorative
presentations dwelled into transformative advanced
building the immune system similar to vitamins. Co- solutions at various disciplinary aspects of food and
encapsulation of probiotic bacteria with nutraceuticals nutrition.
and bioactive compounds such as omega-3 fatty acids,
green tea extracts, curcuminoids, antioxidants, and Global experts also focused on the role of food and
prebiotics in a single delivery format, can have huge nutrition in sustainable development of human health
health benefits. The co-encapsulation method provides and emphasised their applications in immunology,
synergistic health benefits and enhances the bioactivity biotechnology, control and prevention of diseases
of individual components thus improving the adherence including COVID-19. The virtual conference was the
of probiotic bacteria to the intestinal wall during perfect opportunity for academicians, students and
digestion. industrialists to exchange their breakthrough ideas and
experiences to draw meaningful conclusions.
Dr Gisoo Maleki, R&D Manager,
Golrang Industrial Group, Iran A subsequent event on ‘Clinical nutrition and Dietary
said, “Co-encapsulation enhances Lifestyle’ will be held on May 20-21, 2022 in Bangalore,
bioavailability, bioactivity and India. The theme of the summit will be “Nutrition, Health
functionality of probiotic cells. The and Wellness” covering all the facets of nutritional
process also improves storability science, agricultural nutrition, immunity and more.
of food products with a long-term
stabilisation of probiotic bacteria and bioactive Hithaishi C Bhaskar
compounds”. [email protected]

Increase in bioavailability further helps in
maintaining blood pressure, mental health, boosts
immunity, eliminates sleep disorders etc. Many
functional foods like yogurt/ice creams/ juices can
be created with a co-encapsulation concept which
can incorporate functional nutritive ingredients and
probiotics into daily dietary needs.

Strengthening immune system
Dr Geeta Seth, Nutritionist & Dietitian

from Indonesia shared insights
describing the connection between
dietary protein and immune system
to fight against COVID-19.

44 WORLD NEWS NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in

WHO launches Cultured Food
manual for monitoring
flour fortification Innovation Hub to

The World Health Organisation (WHO) - Department of push development of
Nutrition and Food Safety has launched a manual for millers,
regulators, and programme managers to monitor flour cellular agri products
fortification. This manual distinguishes two main categories
of monitoring: regulatory monitoring and household Three global companies, Givaudan, Bühler, and
or consumption monitoring. Regulatory monitoring Migros, have formed a new entity, The Cultured
includes four subtypes of monitoring: internal, external, Food Innovation Hub, in Kemptthal near Zurich,
import, and commercial, which collectively aim to provide to accelerate the development and market
consumers with fortified flour that is of high quality, safe, penetration of cellular agriculture products.
and adequately fortified. Consumption monitoring involves There are many arguments supporting the
households and their members. The use of standardised mass suitability of cultured meat: meat without
monitoring indicators can facilitate the comparison of results slaughter or factory farming, a significantly
and sharing of knowledge across programmes worldwide. better climate balance, no use of antibiotics,
In brief, this manual aims to present a general monitoring and ensured food security. The Cultured Food
framework to assist with the design and implementation Innovation Hub will start operations next year.
of monitoring systems for flour fortification programmes; The Cultured Food Innovation Hub will be a
facilitate the use of standard WHO/CDC indicators; self-sustained, standalone company wholly
provide examples of practical tools which may be used for owned by Givaudan, Bühler, and Migros,
monitoring purposes; highlight relevant examples from located in The Valley in Kemptthal, a hotbed
existing fortification programmes; and serve as a resource for of innovation and technology just outside of
training persons involved in the design, implementation, and Zurich. The new entity will provide facilities
management of flour fortification monitoring systems. and knowledge to accelerate other companies
on their cultured meat, cultured fish and
seafood, and precision fermentation journeys.
The Cultured Food Innovation Hub will be
equipped with a product development lab
as well as cell culture and bio-fermentation
capabilities to help startups develop and go to
market with the right product.

World's first personal digestive tracker expands presence in US

Ireland-based FoodMarble has reviewed and published studies. gastroenterology departments
officially introduced the world's first FoodMarble AIRE, which connects around the world. The FoodMarble
personal digestive tracker to the via Bluetooth to a smartphone AIRE can help anyone suffering
US market: FoodMarble AIRE. The app, is built around hydrogen from digestive issues minimise
pocket-sized breath analysis device breath testing technology and symptoms with its patented,
is designed to empower a healthier techniques used in preeminent industry-leading technology that
gut and minimise discomfort by takes the guesswork out of eating by
combining leading digestive health allowing people to track the foods
research with the latest sensor and they digest in real-time. To coincide
mobile technology. The device is with the US rollout, FoodMarble
based on existing leading hospital has launched the 6-Week Discovery
technology made smaller, more Plan and FODMAP Test Kit which
accessible and portable. Its accuracy allows users to test their tolerance
has been scientifically validated of the following potentially hard-to-
by leading gut health experts via digest food components; Lactose,
clinical trials and several peer- Fructose, Sorbitol, and Inulin.

NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in PEOPLE NEWS 45

Sonali Khanna steps in as Pramod Kumar Meherda
VP, General Counsel for
Coca-Cola India & SWA takes charge of National

Coca-Cola has announced the appointment of Sonali Food Security Mission
Khanna, as Vice President and General Counsel for Coca-Cola
India and South-West Asia (SWA). Sonali is succeeding Anjuli Appointments Committee of the Cabinet
Kelotra, who will be taking on a global assignment. Sonali is Ministry of Personnel, Public Grievances, and
a new addition to Coca-Cola’s leadership team for the region Pensions Department of Personnel and Training
to further drive the company’s purpose-driven approach. has issued an order of appointment of Pramod
Kumar Meherda, lAS as Managing Director
The new structure is designed to (MD), National Food Security Mission (NFSM)
enable the India & SWA business to under the Department of Agriculture & Farmers
be a growth engine for The Coca- Welfare with an additional charge of the post
Cola Company, by capitalising on of Secretary, Agricultural Scientists Recruitment
emerging opportunities while Board (ASRB) for a tenure of five years. Earlier,
continuing to build on talent Meherda had served as Secretary to the Governor
development. Sonali has over and as Health Secretary in the Government of
24 years of work experience in a Odisha. The National Food Security Mission met
variety of roles covering diverse with an overwhelming success and achieved the
areas with well-known FMCG targeted additional production of rice, wheat
and Satellite Communications & and pulses. The Mission continued during 12th
Technology companies like Hindustan Coca-Cola Beverages, Five Year Plan with new targets of additional
GSK Consumer, and Hughes Network Systems. Sonali will production of food grains of 25 million tonnes
be responsible for providing oversight and leadership of food grains comprising 10 million tonnes rice,
over all legal matters relating to the Operating Unit (OU), 8 million tonnes of wheat, 4 million tonnes of
with a focus on strategic legal support, as well as business pulses and 3 million tonnes of coarse cereals by
advice and solutions. She will be actively collaborating the end of 12th Five Year Plan.
with multiple stakeholders, including the Coca-Cola global
network of legal professionals, as well as the company’s
colleagues throughout the Enterprise. Formerly, Sonali
worked with Goodyear India Limited as Head - Legal,
Compliance and Company Secretary.

Sabir Sami takes charge as CEO, KFC Division

Yum! Brands, Inc. has announced driving the brand strategy and Director for the Middle East, North
the promotion of Sabir Sami to KFC performance of KFC. In addition to Africa, Pakistan and Turkey markets,
Division Chief Executive Officer overseeing operational strategy where he was instrumental in
(CEO), reporting to Yum! Brands for all KFC markets, Sami
Chief Executive Officer David Gibbs, also serves as Managing growing the business and
effective January 1, 2022. Sami, a Director of KFC Asia, a establishing KFC as one of the
12-year veteran of the company, high-growth region for region’s most R.E.D. brands.
who currently serves as KFC the brand representing Sami also served as General
Division Chief Operating Officer 17 markets, excluding Manager for the KFC Canada
and Managing Director of KFC Asia, China, and comprising and Turkey businesses.
will succeed Tony Lowings, who is more than 15 per cent of all Prior to Yum!, Sami served
stepping down as CEO at the end of KFC Division restaurants. in various leadership roles at
2021 in advance of his retirement Prior to this, Procter & Gamble, the
in early 2022. In this role, Sami will Sami was Coca-Cola Company
assume global responsibility for Managing and Reckitt
Benckiser.

46 INGREDIENTS NEWS NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in

CP Kelco injects over $50M in citrus fibre capacity expansion

CP Kelco, the US-based ingredient project will add a second NUTRAVA the company’s facility in Matão,
solutions provider, has announced Citrus Fiber production line to Brazil, increasing total capacity to
that it will invest more than $50 approximately 5,000 metric tonnes
million to expand production and establishing CP Kelco is a
capacity for NUTRAVA Citrus Fiber, leading citrus fibre supplier to food,
based on strong customer demand beverage and consumer product
and market potential. With this manufacturers worldwide. The
significant capital investment, new production line is expected
the company will have ample to be complete and operational in
capacity for supporting current 2023, with options to incrementally
and future customers’ citrus fibre expand capacity in the future based
supply needs. The expansion on customer needs.

Cargill invests Givaudan expands
$150M in pectin
facility in Brazil global protein

Cargill has announced the opening of its new, cutting-edge innovation network
pectin production facility, located in Bebedouro, Brazil.
The plant, which represents a $150 million investment, Givaudan has opened a new Protein Hub
significantly expands the company’s ability to meet growing at its flagship Zurich Innovation Centre in
global demand for the label-friendly texturizing ingredient. Kemptthal, Switzerland. The Protein Hub builds
Built-in the heart of Brazil’s citrus-growing region, the on Givaudan’s industry-leading expertise in
new plant’s proximity to citrus fields ensures an abundant taste, texture, colours, proteins and ingredients,
supply of fresh fruit peels, the raw material required for and provides the experts, technologies and
premium pectin production. It will produce a full range of equipment to help accelerate the development
Cargill’s HM pectins, significantly increasing the company’s of alternative proteins. Equipped with a state-of-
pectin supply and expanding production presence to two the-art development kitchen and a pilot plant
continents – South America and Europe. The Brazil plant that includes a new high moisture extrusion
opening culminates a three-year plan to expand Cargill’s machine, the Protein Hub is an integral part of
global pectin production, which also included improvements Givaudan’s global protein innovation network.
to its existing pectin facilities in France, Germany and Italy. Customers can come to the Protein Hub to work
With the combined added capacity, Cargill is now the world’s on all types of applications and every aspect of
second-largest pectin producer. the product development process, from initial
ideation and consumer insights to hands-on
prototyping sessions, all with the aim of getting
products to market quickly.

NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in INGREDIENTS NEWS 47

Roquette unveils Novozymes bets
plant protein centre
of expertise in France on fungi-derived

Roquette has announced the opening of a centre of expertise of viable protein
2,000 square meters on its site in Vic-Sur-Aisne (Hauts-de-France,
France). Fully dedicated to planting protein, this centre will As the U.N. Food System Summit sets
enlarge the field of possibilities in terms of food innovation, new the stage to bring about tangible,
protein development and new production technologies. This R&D positive changes to the world’s food
accelerator will enable Roquette to support its growth ambitions systems, Denmark-based Novozymes
and make a greater contribution to the food revolution and plant- wants to rethink the way to manufacture
based gastronomy. Besides extending its pea and wheat protein and source protein. Novozymes has
range, Roquette intends to introduce several new sources of announced the launch of the Myco-
protein every five years. This new asset offers enormous potential protein Innovation Call – a global
to test innovative ingredients, further develop existing ones and platform to cultivate new business
propose a tasty and nutritional plant-based cuisine for meat and collaborations to scale up the most
dairy alternatives or specialised nutrition. To go further, Roquette promising innovations and ideas around
has launched a huge investment programme to ensure that the how to use fungi as a source of protein. In
plant protein supply is secure, safe and sustainable. The Vic-sur- recent years, the global focus on myco-
Aisne investment is part of this programme of more than half a protein has risen significantly, and the
billion euros, which also includes the investment in a textured plant increased awareness of a need for new
protein site in Horst (the Netherlands) and the construction of the sources of protein has brought attention
world’s largest pea protein plant in Portage la Prairie, Manitoba to the potential of fungal mycelium. Its
(Canada), which will start production before the end of 2021. versatility is vast and has the potential
to be used among others for whole-cut
AAK acquires BIC Ingredients meat analogues, vegan bacon, tempeh,
or even cream cheese. Despite neither
AAK has signed a deal to company, which is based in the the technology nor fermentation being
purchase BIC Ingredients, the Netherlands, sources its raw new, innovative ways of utilising the
lecithin arm of BIC International materials from various regions power of fungi for food applications is
Holding, significantly increasing around the world. Lecithin is accelerating fast. Novozymes has created
its footprint in the European a natural emulsifier produced a space where companies focused on
lecithin market and supporting from plant-based oils such as new ways of working with myco-proteins
its vision of becoming one of soy, sunflower and rapeseed. can benefit from synergies across themes
the world’s leading suppliers AAK will integrate BIC and functions. The Innovation Call invites
of speciality lecithin. BIC Ingredients’ products into its startups, research centres, academics,
Ingredients supplies non- current portfolio of speciality corporates, NGOs, and public entities
GM speciality lecithin and lecithins, sold under the Akolec focused on new ideas within alternative
lecithin compounds. The brand. proteins – and more specifically fungal
mycelium – in food ingredients and
products to apply to co-create and
innovate the future of sustainable protein.

48 ACADERM&IDC NEWS NUFNFOUOFFDOSOSDPSESCPTERCUTMRUM| |NovMemarbcehr 2021 | www.nuffoodsspectrum.in

ICRISAT partners UK suggests addition of folic
with WFP for acid in flour to prevent spinal
food security conditions in babies
and nutrition
Folic acid will be added to non-wholemeal wheat flour across
The United Nations World Food Programme the UK to help prevent life-threatening spinal conditions in
(WFP) and Hyderabad-based International babies, the Government of UK and devolved administrations
Crops Research Institute for the Semi- have announced. Adding folic acid will mean foods made with
Arid Tropics (ICRISAT) will partner on flour, such as bread, will actively help avoid around 200 neural
programmes and research to improve food, tube defects each year – around 20 per cent of the annual UK
nutrition security and livelihoods in India total. Non-wholemeal flour is already an established vehicle for
against the impacts of climate change. A fortification in the UK and the costs of fortification to the industry
Memorandum of Understanding (MoU) are expected to be minimal. The addition of folic acid to food has
been a successful public health policy in a number of countries
has been signed worldwide such as Australia, New Zealand, and Canada, resulting
between Bishow in falls in neural tube defects. A 4-nation review of Bread and
Parajuli, WFP India Flour Regulations is being undertaken by officials in Defra, the
Representative and Department of Health and Social Care, Food Standards Agency,
Country Director, and and Food Standards Scotland. The implementation of the UK
Dr Jacqueline Hughes, decision on the mandatory fortification of flour with folic acid will
Director General, be included in this review.
ICRISAT. WFP in India
and ICRISAT will work jointly to promote
research, advocacy and awareness-raising
on traditional nutritious crops, undertaking
food and nutritional security analysis,
and adaptation strategies, among other
engagements. This partnership strengthens
efforts to bring together science, knowledge
and implementation frameworks to bolster
food security, nutrition and livelihoods that
are resilient to climate change.

Experts recommend orthogonal turmeric quality control

The Global Curcumin Association the market do not meet label claims independent testing laboratories,
(GCA), a non-profit trade association reports on GCA's previous turmeric
stewarding the global curcumin/ and others, labelled as 'natural' product testing and proposes an
turmeric market, has recently overall approach in the testing
highlighted the publication turmeric extracts, contain synthetic strategy. The findings indicate that
of 'Analytical strategies to an orthogonal turmeric quality
determine the labelling accuracy constituents. These findings control approach is preferred, one
and economically-motivated that uses carbon-14 measurements
adulteration of ‘natural’ dietary illustrate the need for improved and curcuminoid content
supplements in the marketplace: determination by high-performance
turmeric case study' in the peer- quality control and enhanced liquid chromatography with
reviewed journal Food Chemistry. detection in the visible range (HPLC-
Commercially available products analytical methods. This paper, co- Vis) together, this being essential
are frequently of high quality, but a
recent analysis by GCA and others authored with analytical for helping improve and verify
has shown that several products in the quality of products in
experts Beta Analytic and this category.

Eurofins, two

leading

NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in SUPPLIER NEWS 49

SGS India expands food testing capabilities

SGS India has expanded its food surveillance to ensure the integrity capabilities includes high-resolution
testing capabilities with the launch and quality of the food products accurate mass spectrometry for
of the Advanced Centre of Testing when delivered to the customer. targeted and non-targeted screening
(ACT) at its laboratory premises at The ACT deploys advanced scientific of agro-chemical residues, pesticides,
Ambattur, Chennai. The ACT provides equipment to detect and identify contaminants, antibiotics, veterinary
specialised services for targeted and compounds, characterise sensorial drugs, steroids, nitrosamines,
non-targeted detection of various attributes, and identify organisms, hormones etc.; electronic nose
contaminants, digital sensory with fast turn-around times and (e-nose) and electronic tongue
analysis, and DNA based molecular also allows retrospective data (e-tongue) for digital sensory
solutions. The advanced capabilities analytics. Advanced Centre of Testing evaluation with unbiased, precise
will help the agriculture and food organoleptic evaluation; and Next
industry combat fraud, ensure Generation Sequencing technology
authenticity, enhance safety, and (NGS) and Digital PCR to provide
improve the quality of food products DNA-based and molecular-biology
to build consumer trust. As food solutions for probiotic testing, halal
products progress from farm to fork, testing, vegan testing, GMO testing,
they can be vulnerable to fraud and food adulteration, plant, meat and
contamination at various points in fish identification, allergens, and
the supply chain. This requires strict bacterial species identification.

GEA wins historic Ball Corp invests
order from Novozymes
$290M in new
German firm GEA is further expanding its market position
in the dynamically growing new food market with one of aluminium can plant
the biggest orders in the company’s history. Novozymes,
the supplier of enzyme and microbial technologies Ball Corporation has recently announced plans
headquartered in Denmark, has entrusted GEA with the to build a new aluminium beverage packaging
turnkey fitting of a major new plant to produce plant-based plant in North Las Vegas, Nevada in the US. The
proteins for the plant-based food industry. The volume of this multi-line plant is scheduled to begin production
order is well into the high double-digit million-euro range. in late 2022 and is expected to create nearly 180
Building the new factory in Nebraska, USA, will start later manufacturing jobs when fully operational. Ball
this year and is expected to be completed towards the end plans to invest nearly $290 million in its North Las
of 2023. The new plant covers the manufacturing steps from Vegas facility over multiple years. The plant will
harvesting to the separation of proteins. GEA will construct supply a range of innovative can sizes to a variety
the process systems, which include membrane filters, mixers, of beverage customers. Infinitely recyclable and
homogenizers, heat exchangers, pasteurizers and UHT units, economically valuable, aluminium cans, bottles
cleaning and filling systems as well as the pump and valve and cups enable a truly circular economy in which
technology. The installation will start in mid-2022. The materials can be and actually are used again and
production capacity initially built can easily be expanded to again. In fact, 75 per cent of all aluminium ever
multiply the capacity in the future as demand grows. produced is still in use today.

50 LET’S TALK NUTRITION NUFFOODS SPECTRUM | November 2021 | www.nuffoodsspectrum.in

Fallacious report vs Reality
On October 14, Concern Worldwide
and Welt Hunger Hilfe released the regarding child nutrition. The proportion of
2021 Global Hunger Index (GHI) undernourished in the population and the
report which ranked India 101st out of the under-five child mortality rate are now at
116 countries, with a score of 27.5, a serious relatively low levels. While child stunting has
level of hunger. The report noted that for seen a significant decrease—from 54.2 per cent
India’s 2021 GHI score, data on the four in 1998–1999 to 34.7 per cent in 2016–2018—
component indicators -Undernourishment, it is still considered ‘very high’. At 17.3 per
Child stunting and wasting, Under-five cent—according to the latest data—India has
mortality. the highest child wasting rate of all countries
covered in the GHI. This rate is slightly higher
Reacting sharply to the report the Ministry than it was in 1998–1999, when it was 17.1 per
of Women and Child Development, the cent.
Government of India said “It is shocking to
find that the Global Hunger Report 2021 has The Government of India has been
lowered the rank of India on the basis of FAO prioritising the issue of hunger and providing
estimate on proportion of undernourished food grains at highly subsidised prices to
population, which is found to be devoid of the targeted population through State
ground reality and facts and suffers from Governments/Union Territory Administrations
serious methodological issues. The publishing under National Food Security Act (NFSA), 2013
agencies of the Global Hunger Report have not and Other Welfare Schemes (OWS). The NFSA
done their due diligence before releasing the provides for coverage of upto 75 per cent of
report.” the rural population and upto 50 per cent of
the urban population for receiving food grains
The ministry labelled the methodology under Targeted Public Distribution System
used by FAO as unscientific. They have based (TPDS) @ Rs 1/2/3 per kg for coarsegrains/
their assessment on the results of a ‘four wheat/rice respectively.
question’ opinion poll, which was conducted
telephonically by Gallup. The scientific At present, the Act is being implemented in
measurement of undernourishment would all the States/UTs providing about 79.51 crore
require measurement of weight and height, needy citizens highly subsidised food grains.
whereas the methodology involved here During 2020-21, the Government allocated
is based on a Gallup poll based on a pure 948.37 lakh metric tonne (MT) of food grains
telephonic estimate of the population. to the States/UTs under NFSA, OWS. During
2021-22, the Government of India has so far
However in 2020 there is some allocated 860.63 lakh MT of food grains under
improvement in India’s position on GHI NFSA, OWS and Pradhan Mantri Garib Kalyaan
ranking. India’s ranking in the GHI 2015, Anna Yojana and other additional allocations.
2016, 2017, 2018, 2019 and 2020 was 80, 97, The scheme of End-to-End Computerisation of
100, 103, 102 and 94 respectively. As per GHI the PDS has ensured rightful targeting of the
Reports, the composite GHI scores of India beneficiaries all over the country.
have improved from 38.9 - considered alarming
in 2000 to 27.2 —considered serious in 2020. Any developments in 2021, as per the GHI,
Thus, the country has shown consistent are not yet reflected in the latest prevalence of
improvement over the years. But in 2021 it undernourishment data which covers 2018-
slipped to 101 with a score of 27.5 on a scale 2020. India’s proactive steps to address these
0-50. pressing issues will find it placed at a better
ranking in the GHI 2022 report.
The GHI pointed out that since 2000,
India has made substantial progress, but Narayan Kulkarni
there are still areas of concern, particularly Editor

[email protected]