NuFFooDs Spectrum August 2019

Media Partner advt - ENGLISH Size : 180x250 mm

Smart Technologies for
Sustainable Development

11th

22 - 25 November 2019

Reshimbagh Ground, Nagpur

Central India's Largest Agri Summit

Grand National Agri Expo

•Participation of over 400 organisations from National & Multinational Companies, Corporates,

Research Institutes. Agri Universities, NGO, Various Departments of Central & State Govt. etc

•Visited by Lakhs of farmers from all over India

Free Workshops for Farmers MApSpEMrvoevEnetd

•Workshops on important topics to be conducted by Agri Experts

to educate, encourage & empower farmers

•Extended workshops on certain current topics of importance
•Success stories of farmers

Special Attraction
Animal Husbandry Pavilion
Special Pavilion for MSME Registered Units
International Pavilion

Special Conference for Medium,
Small, & Micro Entrepreneurs in
Agriculture and Food Processing

Expert panel discussion

BSoToAk LYoLuTorday

Agrovision Secretariat : Nagpur : 97647 96709 Ph: 0712-2544 929 I Pune : 99232 02884 Ph: 020-2729 1769 I Delhi : 95997 79029 Ph : 011-4354 2737
Email : [email protected] / [email protected] Follow /@agrovisionindia

Organised By Supported By

Ministry of Agriculture & Ministry of Micro, Small &
Farmers Welfare, Govt. of India Medium Enterprises, Govt. of India



4 EDITORIAL NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in

Joining
“professional” hands

Milind Kokje
Chief Editor

Bringing in any change among the masses in four months back. Recently, Mumbai chapters of
the country is always a gigantic task due to these organisations had a review meeting chaired
the very large number of people one has to by Agarwal, who stressed on the importance of
reach out to with the message for change. Taking collective strength of all. He explained as to how
the message once is not enough, it has to be FSSAI was giving importance to NetProFan as the
communicated repeatedly for the effective change, senior FSSAI officials are talking about it even on
making the task even harder. It is time consuming international platforms.
and hence a very slow process. Some good or
positive results starts trickling in, but still a vast work When the Mumbai activists of NetProFan
remains to be done. It applies to the safe and healthy presented their work in the last three months, the
diet too, which is the focus of the work of Food CEO put forward the further expectations from these
Safety and Standards Authority of India (FSSAI). organisations in the concrete form and set the new
specific targets. The ‘mantra’ for the initiative is to
For the past three years, following Pawan engage the people, excite them and enable them.
Aagarwal took over as CEO, FSSAI became a very FSSAI has published a booklet describing six themes
lively organisation launching many initiatives in surrounding the main goal of safe and healthy diet
different directions but with one goal of spreading and how member of each of these six organisations
the message and bringing in the culture of safe can contribute using his/her existing professional
and healthy food for all. The awareness about the skills in each of the theme as well as in general
existence of such an organisation in the country activities.
for the benefit of the people increased a lot. Due
to such efforts and various other initiatives of the The CEOs comment that six organisations which
governments (at centre as well as at state level) were not knowing each other much have started
India has witnessed a positive transition of declining working together, is the indication of the FSSAI’s
under-nutrition. Still, a vast work needs to be done attempt to breaking down silos, enabling boundary-
if one goes by the number of stunting, wasting and less organisations for a cause whose independent
micronutritent deficiencies in the country. strengths are coordinated towards achieving a
common goal.
Understanding probably that much more work
needs to be done, FSSAI has brought professional While expecting contribution from the members
bodies related to food and nutrition together in an of professional organisations, FSSAI has also
initiative called ‘Network of Professionals of Food created mechanism for rewards and recognition to
and Nutrition’ – NetProFan. These recent efforts of incentivise participation. It has prepared a matrix
FSSAI of bringing professionals who are spread in for earning points for each of the activity, bringing in
different organisations together can be summarised transparency.
by what Helen Keller, American author who was
the first deaf-blind person to get Bachelor’s degree, Legendary American business magnet Henry
said - “Alone we can do so little, together we can Ford once said “Coming together is a beginning,
do so much”. Six such bodies – Indian Dietetic staying together is progress, and working together
Association (IDA), Nutrition Society of India (NSI), is success.” FSSAI has made the beginning, now
Indian Medical Association (IMA), Association of together with these six organisations they all will
Food Technologists and Scientists (AFSTI), Indian have to walk together on the path of progress to
Federation of Culinary Association (IFCA) and success.
Association of Analytical Chemists – joined hands

New Voice of the Nutraceuticals &
New - Gen Food Indystry in Asia

Volume 6  |  Issue 12  |  August 2019
www.nuffoodsspectrum.in

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www.nuffoodsspectrum.in  Views expressed in the published articles are
personal opinions of the contributors. NuFFoodS

6 INSIDE NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in

Cover Story 23

GOING THE NATURAL WAY

This year’s European Food Ingredients and Natural Ingredients trade show is believed to show a stronger ‘green’
consumer trend. As more and more trade visitors keenly look for natural alternatives, this issue of NuFFooDS
Spectrum looks at the changing definition of the term ‘natural’ and the trend in shift towards natural alternatives.

Sports & Fitness Healthcare Summit 09 Union Budget 2019 21

“THODA HAI THODA AUR CHAHIYE” Startups shine out with
SMEs getting the push

NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in INSIDE 7

S2B 29 REGULARS

Global Drive Editorial 04

Dr R.B.Smarta, Video Snippets 08
Interlink (CMD) and
HADSA (Hon. Secretary) Policy and Regulatory News 13

Finance News 15

Company News 16

Country Report 31 Start-Up News 18
Get a Taste of France
World News 20

People News 42

Supplier News 44

Science News 46

Academic News 48

Ingredients News 49

16 18

Superfood 34
Weeding out Benefits of Kale

Speaking with 36 49
“We intend to be the first in
bringing Cancer-Nutrition 37 Speaking With 40
product formulation “Asian consumer is always
technology patent” looking for new products”

Raktim Chattopadhyay, Franck Monmont,
Founder & CEO,
Esperer BioResearch, Mumbai Managing Director,
Cargill Starches,
Evidence Based Sweeteners and Texturizers,
Biofortification: Asia, Singapore
Linking agriculture to
nutrition and health

Vilas Ramrao Shirhatti,

Convener, Innovation and Research Council (IRC),
Future Consumer Limited and Director Technical,
Naturell (India) Pvt. Ltd.

8 VIDEO SNIPPETS NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in

Dr Yogesh Kamat, Quality packaging
Director (Western Consumer awareness surrounding packaged
Region), FSSAI food, specifically packaged food deliveries, has
highlights the heightened. Please write regular updates on the food
growth of the packaging trends.
sports nutrition
market in India D Williams, Mumbai

Scan the QR Code » Packed Views
An interesting compilation of different views on the
Nikhil Punde, food packaging sector.
Founder, Spar Up
Sports Technology, Nita Ganesh, New Delhi
talks about the
inclusion of science Food Safety
in the field of sports The theme of this year’s inaugural World Food
nutrition Safety Day invites us to recognize that food safety is
everyone’s business. Looking forward to seeing more
Scan the QR Code » articles on food safety in your magazine.

Dr Dhananjay More, Dilshad Arora, Pune
CMD, Dr Dhananjay
More Fitness Solutions Challenging Poultry
shares his views Rising demand for meat and eggs in India has
on the consumer given rise to a number of health and environmental
awareness and concerns that pose a challenge to the poultry
misconceptions about industry.
health supplements
Shipra M, Bengaluru
Scan the QR Code »
Thanks for your feedback. We have taken note of
your suggestions and will surely try to incorporate
the content accordingly in coming issues. Please
keep sending us your feedback and updating us on
your views about the issue and keep giving your
opinions on the content.

– Editor

Please send your feedback to
[email protected]

NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in EVENT REPORT 9

Dr Yogesh Kamat, Director (Western Region), Food Safety and Standards Authority of India (FSSAI) inaugurating the Sports & Fitness Healthcare Summit on July
12 in Mumbai organised by NuFFooDS Spectrum by lighting the lamp. Seen picture from L-R- Milind Kokje, Chief Editor, NuFFooDS Spectrum; Umesh Kamble, Vice
President, AFSTI (Mumbai Chapter); Kaushik Desai, Secretary General, HADSA; Dr. R B Smarta, Secretary, HADSA; Dr Jagmeet Madan, National President, IDA,
Zamurrud Patel, Convenor, IDA, Mumbai Chapter.

NUFFOODS SPECTRUM PRESENTS SPORTS & FITNESS HEALTHCARE SUMMIT

“THODA HAI
THODA AUR CHAHIYE”
NuFFooDS Spectrum in association with Health Foods
and Dietary Supplements Association (HADSA) in L-R- Kaushik Desai, Secretary General, HADSA; Pallavi Darade, Commissioner,
association with Indian Dietetic Association (IDA), Food and Drug Administration & Food Safety Commissioner, Maharashtra; Ravi
Mumbai Chapter and Association of Food Scientists & Boratkar, Managing Editor and Publisher, NuFFooDS Spectrum; Milind Kokje,
Technologists India (AFSTI) and Association of Sports Chief Editor, NuFFooDS Spectrum at the concluding ceremony of the summit.
Nutrition and Fitness Science (ASNFS) has presented a day
long Sports & Fitness Healthcare Summit on the theme advertisement with regard to labels, claims and packaging
“Food for Fitness: Role of Nutrition in Healthcare Eco- of the health supplements. FSSAI has signed a five-year
system for Sports & Fitness”at CIDCO Convention Center, in agreement with the National Anti-Doping Agency (NADA)
Navi Mumbai on July 12. to develop capacities at its laboratories to test for the
presence of restricted or prohibited substances in food and
Inaugurating the day long summit by lighting the lamp nutritional supplements.”
in presence of Dr Jagmeet Madan, National President,
IDA, Dr R B Smarta, Secretary, HADSA, Milind Kokje, Chief The conference witnessed participation of over 125
Editor, NuFFooDS Spectrum, Zamurrud Patel, Convenor, delegates and invitees from different sectors - nutritionists,
IDA, Mumbai Chapter, Umesh Kamble, Vice President, government officials, sports psychologists, industry
AFSTI (Mumbai Chapter), Kaushik Desai, Secretary General, people, academia, dieticians, sports persons, fitness experts
HADSA, Dr Yogesh Kamat, Director (Western Region), deliberating upon a number of concerns such as the market
Food Safety and Standards Authority of India (FSSAI) said reality of health supplements, defining protocols for sports
“FSSAI holds much importance to the issues being raised
in the sector of sports nutrition. We have developed
guidelines to curb the use of prohibited performance-
enhancing substances in nutritional supplements by
sports professionals.”

Dr Kamat further said “We have made it mandatory
for the manufacturers to comply with food safety and
standards regulations on labelling, packaging, claims and

10 EVENT REPORT NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in

nutrition, dietary requirements of a sports player etc. and private partnership and role of technology will spread
Pallavi Darade, Commissioner, Food and Drugs awareness about sports activities. He also said there is
need for incentivising sports persons and development of
Administration, Maharashtra delivered the valedictory proper sporting infrastructure in the country.
address. Congratulating NuFFooDS Spectrum for
organising the first Sports and Nutrition summit in Mumbai Kenneth Cha, a Korean by birth,
she expressed concern over the self-educated people who started Indian operation of
dangerously using supplements without realising the Korean company InBody in 2015,
side effects. To overcome these concerns, she said “Since shared about a technology that his
January 2018 we have organised workshop for officials company has developed. He said InBody
and stakeholders to brining awareness about the latest uses a method called Bio-electrical
developments being implemented by FSSAI. We have Impedance Analysis (BIA) to measure
come up with suggestions and submitted to FSSAI after body composition, which divides the
working with officials.” weight into different components such as lean body mass
and fat mass to assess health and nutrition.
“Health supplements are increasingly being consumed
by a large number of people in India but often people do Nikhil Punde, Founder, SparUp
not have enough information about the ingredients in Sports Technology, sharing about the
those supplements that can be risky. There is a knowledge role of technology in sports nutrition
gap that needs to be addressed at the earliest”, she said. said that SparUp has developed Athlete
Performance Management System
She further noted that every stakeholder in the industry (APMS) - a data driven and scientific
is keen on getting margins by overlooking regulatory platform to effectively plan, track and
parameters and compromising on safety issues. This is a analyze athlete progress and produce
serious issue and needs attention from all sections of the measurable improvements across multiple sports. APMS
industry. In the interest of the younger generation she is a secure, cloud-based sports training management tool
called upon the industry to follow the rules and regulations designed to plan, track and analyze player progress and
as there is no magic remedy to change everything at one generate actionable insights for team managers, coaches,
go and there is no easy solutions to make things right. players and parents. Nikhil Punde also noted that many
entrepreneurs have ventured into sports technology space
Ravi Boratkar, Publisher and Managing Editor, such as data analytics, performance engagement and
NuFFooDS Spectrum, in his welcome address at the wearable, eSports, sports IoT, smart insole, fan engemenet
valedictory function said that NuFFooDS has been making in the last few years mainly in Bangalore, Mumbai, Delhi
all efforts to bridge gap between different stakeholders and Pune. This trend is expected to increase in the coming
– government, industry and academia for a progressive years. He also pointed out that innovation burst has
growth of the industry. He also observed that government brought in opportunities and challenges for companies. He
has been making efforts with appropriate regulations and suggested to look at the Hub Spoke Model by bringing all
supporting the growth of the industry. The industry now stake holders like sports persons, consumers and industry
has to do its bit by offering quality products to the public. together.
Milind Kokje, Chief Editor, NuFFooDS Spectrum thanked all
the participants, speakers, sponsors and associations for “People often have a mental block about the concept
their contributions. of health supplements. It is not only the sports players who
are in need of health supplements, a common man also
Dr R B Smarta, MD, Interlink needs them. Proper health can only be attained through
Consultancy chairing the session on complete nutrition. It is important that all stakeholders
“Healthcare eco-system of sports & in this field of health supplements
fitness economy and market reality”said, and nutrition such as fitness experts,
“About 24 per cent of men and 43 per medical doctors, manufacturers and
cent of women in metros are physically nutritionists should come together and
inactive. The government of India has make the common man aware of the
come up with Khelo India Programme. In this year’s budget advantages and disadvantages of the
the finance minister Nirmala Sitharaman has noted that health supplements”, mentioned Dr
Khelo India Scheme to be expanded with all necessary Dhananjay More, CMD, Dr Dhananjay
financial support and National Sports Education Board for More Fitness Solutions.
development of sportspersons to be set up under Khelo
India, to popularize sports at all levels.” Expressing concern over the fake supplements
available in the market Dr Dhananjay More pointed that
Dr Smarta observed that these initiatives will promote
sports ecosystem in the country. With increase in public

NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in EVENT REPORT 11

60 per cent of the supplements available in the market are Mumbai called upon the growing and niche nutra industry
fake. It is difficult to verify the products as well. He urged to ensure that the students should get proper job options
the government agencies to come up with stringent laws as nutritionists or fitness councillors instead of ending up
to protect the interests of the patients and public at large. as receptionist in some fitness centre or gym.
He also called up the industry stakeholders to take the best
practises of the pharma industry where the companies Charing a session on “Defining
are involved in selling the concept through seminar / protocols & Regulatory perspective of
workshops for doctors and not by selling the products, sport nutrition” Dr Jagmeet Madan,
as the nutraceutical companies are more active in selling National President, IDA said, “With
products. no proper implementing agencies in
monitoring the supplement market, it
Chairing a session on “Sports is flooded with a number of products
nutrition & Indian challenge of food without proper checks. A lot of efforts
diversity” Naaznin Husein, National need to be made to create document of the right products
Executive Committee Member, with appropriate literature. Otherwise, the consumers may
IDA; Director, FREEDOM Wellness lose faith about the nutra supplements if failed to offer the
Management said that India is still using desired level of results within the fixed period.”
the 12 year old guideline related to
sports nutrition. In the changing scenario Sharing his views about the latest
she suggested that there is an urgent need to update the developments on nutraceutical
national guideline for sports nutrition. She also observed regulations, Dr Vaibhav Kulkarni,
that with participation of industry and sponsorships, more Treasurer, HADSA said that with an
youngsters are encouraged to take up sports as a career. increase in sporting activities, the
For this the country needs proper infrastructure, support guidance document released by Food
and guidance to these youngsters from nutritionists, Safety and Standards Authority of India
fitness trainers, coaches, psychologists and others at (FSSAI) last year on use of supplements
regular intervals to prove their actual strengths. intended for athletes will have a positive impact on the
player’s nutritional system.
Talking about the role of nutrition for
successful sportspersons Dr Geetanjali He further said that this document helps the
Bhide, Sports & Fitness Nutritionist said sportspersons to keep away from banned/ doping
“Success in sports is not just training. substances as the guidance document categorises the
Food impacts sports performance, sports nutrition product under the existing regulation.
whether the athlete is a young, novice, More importantly, it explains substances which are
elite or a recreational athlete. The right completely banned and those used during the competition.
intake of nutrients, hydration will help to The document will also support the manufacturers in
attain sports specific body composition, train well, recover producing World Anti-Doping Agency- (WADA) compliant
quickly and prevent injuries. Nutrition plans are customized products. The document is a single window of useful
and periodized based on the training and competition information to sportspersons.
needs. Optimize one’s strength, endurance and agility with
this comprehensive programme.” By giving examples of lives of Bruce Lee, a martial artist,
martial arts instructor and leading actor (died at the age of
She further pointed out that comprehensive assessment 32 years) and Sir Winston Churchill, former prime minister
(body composition, training/competition); review of of The United Kingdom (died at the age of 89 years) he
current diet, phase of training, nutritional supplement pointed out that for long life it is not necessary to have
intake, individual meal plan; nutritional supplements- proper nutrition and micro nutrients. Besides nutrition and
guide; guide to eating out/travel/competition/off season micro nutrients, he said genetics/other factors do play a
and ongoing assessment and support will bring a lot of role in long and healthy life.
difference among athletes before, after and while they are
participating in sporting events. Chairing a session on “Emerging
market of sports & fitness nutrition
Expressing concern over lack of in India” Dr R B Smarta, Secretary,
opportunities for students studying HADSA said “Sports nutrition products
nutrition, Datta Patel, Head of are consumed as sports and fitness
Department of Nutrition and Dietetics nutrition products to enhance athletic
& Programme Coordinator, D.Y. Patil performance, it includes minerals,
Medical College and Hospital, Navi vitamins, amino acids, herbs. Due to
shift in consumers' preference towards self-grooming

12 EVENT REPORT NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in

outlook and fitness trend, nutrition supplements had Ruby Sound, Secretary, IDA Mumbai
gained higher popularity among younger generation, Chapter; Director, Eatwise Wellness
sports person and fitness enthusiast working adults. Nutrition Clinics said “India needs more
Furthermore, the ongoing trend of joining gyms and such products which are low calorie and
bodybuilding centers encourages consumers to buy high protein foods. India offers huge
protein supplements products to boost body immune market of such kind of products as it
system and build muscles, hence rising the demand of is missing in the country. Indian firms’
sports nutrition products.” operating in preventive therapies should need to look at
opportunities in sports and wellness space as well.”
Talking about the market
opportunities and potential, Mihira Khopkar, National
Prasannna Chaudhari, Joint MD, swimmer and Founder, Mark Sports &
Nutra Supplements, Pune said Therapeutic Nutrition observed that due
“India has the potential to become a to lack of awareness about nutritional
manufacturing hub for nutraceutical supplements and affordability of these
and allied products and the recent supplements young athletes relied
increase and improvement in energy availability and more on food as suggested by couches
costs will further aid in this. India has already been well / instructors. If supplements are
established and positioned as one of the major suppliers affordable then India has more chances on increasing its
of raw materials, plant extracts etc. in the world for use medal tally on international event.
in finished product manufacturing.” On challenges before
the industry Prasannna noted In sport culture weightage Echoing similar views Rajesh Desai,
is given after injury happens. Prasannna said“Our aim is to vice president, Association of Sports
bring awareness among the sport persons by providing Nutrition & Fitness Sciences (ASNFS)
knowledge on nutrition so that injuries can be prevented.” urged the industry to work towards
developing affordable and newer
Sharing her experience as a sports supplements so that different categories
psychologist, Amruta Karkhanis of sports can adopt these nutritional
Deshmukh, said “We work with supplements.
professional athletes and coaches
to improve performance, overcome Juili Ballal, Cricket Player, said
problems and increase motivation that the sports should be encouraged
to achieve their goals. We as sports at the early stage. Given the right
psychologist prepare athletes through kind of training and proper diet and
mental workouts to succeed in competitions. By using nutritional supplements we can expect
validated psychological techniques we help athletes more youngsters taking sporting as
zone in, enhance their skills, cope with competition professional career in the coming years.
and pressure, handle setbacks, enhance motivation and
morale, and work effectively in teams.” Moderating the Panel Discussion Dr
Deepa Bhajekar,Director,D technology
Patriating in a panel discussion on “What Sports suggested that all stakeholders should
Professionals & Fitness Enthusiasts want from the Food work together to offer products that are
sector?” Yashodhan Deshmukh, food rich in proteins and low in calories. The
scientist and product developer said market for such products is immense in
“Being a chef I understand how we the country. The industry should also
connect over food and food plays look at launching more products for different age groups
huge role in our upbringing and i.e. from school going children to elderly people.
development. But today if we see
around I feel we are on the verge Industry experts who participated in the summit
of destroying our next generation’s pointed out that sports nutrition industry which is already
health and future by serving them high salt, high sodium having regulations in place needs stricter implementation.
and sugary food. Hence we launched Sollasa Café Naaznin Husein, National Executive Committee Member,
offering Indian traditional deserts with high protein and IDA observed that need of the hour before the industry is
low calorie. With this we have changed fast food into “THODI HAI THODI AUR CHAHIYE.”
nutritional food without compromising on taste and
flavors.” The summit, was co-sponsored by MuscleBlaze -
Whey Proteins, Bodybuilding Supplements in India from
HealthKart. Energy drink major Red Bull was the beverage
partner for the summit.

NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in REGULATORY NEWS 13

FSSAI to serve FSSAI establishes standards
for gluten free foods
notice on FBOs
Food Safety and Standards ingestion of gluten. FSSAI is also
functioning Authority of India (FSSAI) has in the process of removing the
established standards for provisions relating to the standard
without license 'GLUTEN FREE FOODS' and a of “Food specially processed to
guidance note has been released reduce gluten content to a level
The Food Safety and Standards to build awareness on the 20-100 mg/kg” from the Food
Authority of India (FSSAI) will same. FSSAI intends to ensure Safety and Standards (Food
serve notices on food business safe food for people suffering Products Standards and Food
operators (FBOs) who fail to from celiac disease. Gluten is a Additives) Regulations, 2011 and
comply with the mandatory protein present in cereals such 'Low Gluten and warning for low
license and registration process as wheat, barley and rye. In 100 gluten', respectively under Food
of the food regulator. FSSAI will g of wheat, there is generally 8 Safety and Standards (Packaging
convene special camps with the g of gluten. As per the standards and Labelling) Regulations, 2011.
cooperation of associations of established by FSSAI, one in 140 Further, FSSAI is in the process
FBOs like the bakery owners’ individuals has Celiac disease. It of adding labelling provisions
association in the coming occurs in genetically predisposed for addressing the issue of cross
days. The regulator will urge individuals and is triggered by the contamination.
the associations to ensure
compliance to certificate and
registration process for member
FBOs. Those who continue to
operate business without license
and registration will be served
notice under Section 63 of the
Food Safety and Standards Act
to take legal action.

FSSAI plans colour-coded labels

Packaged food companies will and covers both food safety labelling regulations more
be required to label high fat, and information of consumer robust and effective, FSSAI is in
sugar and salt content levels on interest. To make the national the process of comprehensive
the front side of the package revision of Food Safety and
with "red-colour-coding" as per Standards (Packaging and
the draft regulations proposed Labelling) Regulations, 2011 with
by food regulator FSSAI. The the objective of having three
regulator has noted that food different regulations dealing
labelling serves as a primary link separately to packaging, labelling
of communication between the and advertisement & claims
manufacturer and consumer requirements.

14 REGULATORY NEWS NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in

NDDB takes dairy initiatives in Maharashtra

National Dairy Development Board’s dairy
development initiative in Vidarbha and Marathwada in
Maharashtra is gradually transforming the lives of rural
people as it has started impacting social issues like gender
inequalities and unemployment. NDDB’s innovative
efforts have given the much needed confidence to milk
producers as they are getting the fair share of consumer
price. At the request of Government of Maharashtra, NDDB
and its subsidiary Mother Dairy Fruit & Vegetable Pvt. Ltd.
(MDFVPL) is instrumental in safeguarding interest of the
rural milk producers in Vidarbha and Marathawada. NDDB
Foundation for Nutrition (NFN) has been distributing 200
ml of flavoured pasteurised toned milk (fortified with
vitamin A and D) under Giftmilk programme to around
11000 children studying in 37 government schools in
Nagpur district of the Vidarbha region.

FSSAI plans scheme Karnataka Milk Federation
to add more facilities
for milk inspection
The Karnataka Milk Federation has decided to add more
Food Safety and Standards Authority of infrastructure in Vijayapura and Bagalkot, worth over Rs 60
India (FSSAI) plans to launch a scheme for crore, in the coming days. The federation has decided to
sampling, testing and inspection of milk, in a construct a 10-tonne milk powder production unit at Jamkhandi
bid to set up a self- monitoring mechanism in Bagalkot district at a cost of Rs 25 crore. Besides this, a
for licensed dairy establishments. This move refrigeration unit, estimated at Rs 1 crore, is being planned
is expected to strengthen internal controls at at the Vijayapura centre for value addition. In order to meet
the licensed dairy processing establishments. the growing demand and to compete with private ice-cream
Under this scheme, milk processors will need makers, the federation has decided to construct a 5,000-litre
to undertake certain quality and safety tests capacity ice-cream production unit at the Vijayapura centre.
at regular intervals. The regulators will initiate A new dairy, estimated to cost Rs 22 crore, with a capacity of
sensitization activities for dairy processors 1 lakh litres is being constructed at Bagalkot. While major civil
regarding this scheme. It has also advised state works have been completed, the federation is about to call
authorities to strengthen enforcement along tender for mechanical and electrical works.
with State Animal Husbandry Departments
at dairy establishments registered by State
Authorities. The scheme will be part of FSSAI’s
initiatives to ensure the supply of safe and
quality milk to consumers and address the non-
compliance observed in processed milk.

NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in FINANCE NEWS 15

Mars acquires Kerry Group opens
20M euro facility in India
majority stake
Ireland based Kerry Group has announced the official opening
in Foodspring of its new €20 million production facility in Tumkur, India. The
new, state-of-the-art 40,585 square metre facility, located
US confectionery giant Mars Inc. is 120km from Bangalore, will serve Kerry Taste & Nutrition’s
acquiring a significant majority stake in global and regional customers in the South West Asia region,
Foodspring, a German direct-to-consumer, with Kerry Taste and Beverage systems for the fast-growing
targeted nutrition firm based in Berlin. The retail and Foodservice markets. This is Kerry Group’s fourth
two companies have signed a definitive significant investment in India and supports 150 new jobs in
agreement, under the terms of which factory management and production, with further expansion
Foodspring will remain a standalone and an additional 150 jobs planned when running at full
enterprise led by its original founders, capacity in the future. The Tumkur facility also supports Kerry’s
but will operate within Mars Edge – Mars’ ambition for sustainable production. The site is equipped with
entrepreneurial segment which launched energy efficient LED technology and maximises natural light to
in 2017. The news led New Zealand reduce energy consumption. Utilities make use of solar power,
multinational dairy co-operative Fonterra to and the site has been constructed with capacity to deliver
sell its interest in German sports nutrition more of its future energy needs from renewable sources.
company Goodminton AG – the parent firm
of Foodspring – just 18 months after investing
in it, landing Fonterra a $64 million profit. For
Mars, the move means venturing further into
the targeted nutrition space. As focus on the
personalized nutrition and active nutrition
segment intensifies, major industry players are
seeking to extend their reach and get the best
out of the emerging industry megatrends.

Elbrit Life Sciences to invest $2M in new Sikkim facility

Mumbai based Elbrit Life Sciences The company also exports a wide set strong foothold in the domestic
has announced a $2 million range of nutraceutical products to market and in the international
investment in setting up of its second South East Asia and Latin American market, the new facility will play a
manufacturing facility in Singtam, countries. As the company looks to vital part in the company’s growth
East Sikkim. The firm currently story. Through this facility, the
owns a manufacturing facility in company plans to generate direct
Pondicherry. The new facility in employment for 500 people. This
Sikkim will be UKMHRA and EUGMP will be a part of the company’s
complaint. The plant will majorly commitment to the Make In India
focus on manufacturing finished initiative by the Prime Minister
dosage formulations for its domestic Narendra Modi. The company aims
business as well as export business. the second manufacturing facility to
The firm currently markets a wide be operational by mid of 2020 and
range of branded drugs in India expects the regulatory compliance
with a major focus on South India. to be completed by 2021.

16 COMPANY NEWS NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in

ITC Nestlé breaks new ground
strengthens with open blockchain pilot
nutrition
portfolio Nestlé will break new ground in Group Digital Ventures, OpenSC
supply chain transparency through has developed a platform that will
ITC has announced a collaboration with OpenSC – an give anyone, anywhere access to
the launch of ragi flour innovative blockchain platform that independently verifiable sustainability
and gluten-free flour, allows consumers to track their food and supply chain data. The initial pilot
among others, under its right back to the farm. Through this program will trace milk from farms
Aashirvaad staples’ brand collaboration, Nestlé becomes the first and producers in New Zealand to
as it seeks to cater to the major food and beverage company Nestlé factories and warehouses in
growing demand among to announce that it will pilot open the Middle East. Later, the technology
urban consumers seeking blockchain technology in this way. will be tested using palm oil sourced
healthier alternatives to This is part of Nestlé’s journey towards in the Americas. These pilots will allow
regular flour. The three full transparency. Founded by WWF- Nestlé to understand how scalable the
variants launched under Australia and The Boston Consulting system is.
the Aashirvaad Nature’s
Super Foods range include Coca-Cola India brings
a gluten-free flour, ragi sports drink - Powerade
flour and multi-millet
mix flour. This new range, In-line with its endeavor to provide a spectrum of beverage choices
priced at a premium to the consumers, Coca-Cola India has launched ‘Powerade’, a
to regular flour, will be sports beverage that delivers quick hydration and powers athletes
available in New Delhi,
Mumbai, Bengaluru, and fitness enthusiasts. The launch of Powerade symbolizes
Kolkata, Hyderabad and Coca-Cola India’s entry into the nascent category of sports
Chennai. The launch hydration. Powerade has been specially formulated with
of Aashirvaad Nature’s ION4 (Sodium, Potassium, Magnesium and Calcium) to
Super Foods’ comes at give that extra powerful push required during a high-
a time when consumers performance fitness activity or endurance sports. The
are looking for products beverage contains a good balance of carbohydrates
that are healthier options. and electrolytes that enables quick fluid absorption and
Constant lifestyle changes retention, provides higher energy leading to enhanced
among urban consumers is performance and faster recovery for athletes during an
increasingly driving interest intense physical activity.
in back-to-roots, simple
food. Easy-to-incorporate
in daily meals, Nature’s
Super Foods’ wholesome
and healthy blends will
help cater to consumers’
diverse nutri-wellness
dietary requirements.

NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in COMPANY NEWS 17

Cold Stone Creamery
opens 5th store in Chennai

Tablez, the leading organized retail group, has recently opened a new
outlet of Cold Stone Creamery, the iconic American ice cream brand, at
Marina Mall in Chennai. Spread across 1,255 sqft, this is the 21st store
of Cold Stone Creamery in India and the 5th in Chennai. Completing 31
years this year and a presence in over 30 countries worldwide, Cold Stone
Creamery is a force to reckon within the ice-cream industry. A pioneer in
hand-crafted ice-cream with delicious ingredients, Cold Stone Creamery
has been a trend-setter and is well known for its innovations, especially
in crafting the creamiest and 100 per cent vegetarian ice-cream products.

iD Fresh unveils Fonterra Future
launches new dairy brand
new brand
Fonterra Future, the joint venture between the New Zealand-based
iD Daileez dairy nutrition company Fonterra and the Future Group hase launched
its first range of products — Dahi, UHT (ultra-high temperature) toned
India’s largest fresh food brand, iD milk, strawberry and chocolate milkshakes — under consumer brand,
Fresh Food is rolling out a special Dreamery.The company is banking on the growing urbanisation, consumer
menu for traditionally price sensitive affluence and higher disposable income to drive sales of its milk-based
markets. iD Daileez, the Bangalore- drinks. The products have hit the markets in Mumbai, Pune, Bengaluru,
based start-up’s flanker brand, aims and Ahmedabad. It will go to Hyderabad, Surat and pan-India in the
to cater to customers in key regions, next two years. The company has tied up with Baramati-based contract
such as Chennai, Kochi, Coimbatore, manufacturer Schreiber Dynamix Dairies for processing its dairy products.
Kozhikode, Mysuru, Mangaluru,
Vishakapatnam, Godavari, Salem,
Guntur, and Rajahmundry, to name
some. Currently, iD Daileez has
launched idly and dosa batter (one
kg) at a competitive price of Rs 49.
A special inaugural offer of 20 per
cent extra batter is the icing on
the cake! The company’s primary
objective is to create a demand for
quality products in markets that
are traditionally not considered
brand conscious. Funded by Premji
Invest, Azim Premji’s investment
arm, and Helion Venture Partners,
iD Fresh is renowned for its 100 per
cent natural, home-made style of
preparation, without the use of any
chemicals, preservatives, synthetic
stabilizers, artificial colours, or
flavours. The brand is positioned
as a professional assistant in the
kitchen.

18 START-UP NEWS NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in

Facebook partners

VC funds for SMB

growth in India

With an aim to help small and medium
businesses (SMBs) scale up their operations,
Facebook has announced partnerships with
venture capital (VC) funds in the country. The
"VC Brand Incubator" will be the first in a series
of programmes by Facebook to provide SMBs
with timely skilling and guidance. For the first
edition of the programme, Facebook worked
with Sauce.vc, a Mumbai-based early-stage
venture capital fund that has partnered with
startups in the food and beverages, personal
care, apparel and the lifestyle space.

Milkbasket raises
funds worth $2.1M

Gurugram-based hyper space. Founded in 2015, its
local milk delivery startup technology platform enables
Milkbasket has raised $2.1 frequent and frictionless
million from InnoVen Capital. buying with features
With this, the company has like one-click buying, no
announced the close of its checkout, and contactless
$12.7 million Series B round. delivery. The company
With the investment, the currently operates in
company aims to grow its Bengaluru, Gurugram, Delhi,
operations across India, and Noida, and Ghaziabad. It
maintain its marketshare in claims to serve over 100,000
the daily grocery delivery households today.

French VC firm pitches funds in String Bio

Biotechnology startup String Bio has raised an undisclosed
sum of money from a clutch of investors including state-
owned Oil & Natural Gas Corporation and French venture
capital firm Seventure Partners. String Bio manufactures
and provides feed and food ingredients produced through
biotechnology-based solutions. Other participants in
the funding exercise included Ankur Capital, Karnataka’s
Information and Biotechnology Venture Fund and Srinivasa
Hatcheries, a poultry firm. Impact investor Unitus Capital
acted as the exclusive financial adviser to String Bio. The
startup will use the funding to develop next-generation
alternative proteins for global feed and food companies.
The startup uses its proprietary platform, SIMP (String
Integrated Methane Platform), to produce its feed products.

NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in START-UP NEWS 19

Cosmeto Food Food Darzee launches
balanced meal plans
Organic pockets
Food Darzee, the health prescribed meal plan works for all
funding of Rs 1Cr and nutrition company that – not only professionals but also
personalizes customers’ food as beginners, whether or not one lifts
Mumbai-based Cosmeto Food per their nutritional requirements weights at the gym or indulges in
Organic, a startup that provides has recently completed 2 years cross fit. This form of eating helps
organic handmade skin care since its inception in Mumbai. As customers achieve nutritional
products, has raised Rs 1 crore in a part of the celebration, Food freedom. Balanced eating gives
funding from Risers Accelerator. Darzee has recently launched the consumers the freedom to fit food
Valued at Rs 20 crore, Cosmeto Balanced Meal Plan aiming to meet around their lifestyle as opposed
has been operating pan-India and the holistic nutritional needs of its to fitting lifestyle around food. As
exports to about 35 countries. consumers. The Balanced Meal per this plan, no food is considered
Started in 2016 by Himanshu Plan allows consumers to indulge good or bad. Every food adds its
Chadha, Cosmeto Food makes skin in their favorite foods as part of own value - whether it is for health,
products from plant-derived and their prescribed eating plan. The performance, or taste.
other natural ingredients. These
ingredients are grown without
the use of pesticides, herbicides,
synthetic fertilisers, GMO and so
on, and often come with an organic
certification. The startup aims to use
the funding for product distribution.

Ankur Capital invests in healthy snack startup

Early stage fund, Ankur Capital has invested an undisclosed
amount in Delhi-based snack brand, ToBeHealthy. This is the
first institutional round raised by the startup and the funds
will be used to expand its retail presence as well as set up
manufacturing capabilities. The funding will be primarily
used to set up manufacturing, expanding retail presence
and automating processes across verticals. With in-house
manufacturing and economies of scale, the startup hopes to
expand deeper into the market and develop a wider range
of innovative snacks. ToBeHealthy provides its customers a
range of healthy snack options which go beyond the typical
low calorie model by delivering tasty products that also
retain the nutritious content of the vegetables and fruits.

20 WORLD NEWS NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in

Pakistan Nepal’s CG Corp plans major
expansion in India
emphasizes on
Nepal's billionaire multi-national group
diet for vision is all set to launch a mega food park in
Rajasthan this year. The food park is spread
improvement over 100 acres and involves an investment
of Rs 150 crore. The park is slated to open
The Punjab Food Authority in September 2019. The project will involve
(PFA) in Pakistan organized a chain of cold storages and processing
an awareness camp in units and will benefit thousands of farmers
the first week of July by providing employment in Ajmer and the
about selection of diet surrounding areas. CG Corp, with 112 companies and 76 brands, already has
for improvement for eye a large presence in India. It is the only business group of a South Asian nation
vision at Rehmat Hospital having a presence in almost all countries of the region.
in Lahore. On that occasion,
detailed diet charts, Bangladesh organizes
booklets and prescriptions exhibition of fruits
were provided to different
eye disease patients. As A wide array of fruits were on 1 per cent of the total cultivable
many as thirty nutrition display at the three-day fruit land in the country. Nevertheless,
experts guided people exhibition at AKM Giasuddin the country has a demand of 11.68
about the importance of Milky Auditorium at Khamarbari million tons of fruits, putting the
diet for an eye problem. in Dhaka, Bangladesh in June deficit at 6.6 million tons. Mango,
More than seven hundred 2019. The Ministry of Agriculture banana, and jackfruit are the three
people were examined had organized the expo. The prime fruits that accounts for 63
and given guidance to exhibition consisted of 84 stalls per cent of the country's total fruit
improve eye vision with from 64 organizations including production. After harvest, 25-41 per
nutritious diet. Nutrition seven government organizations. cent fruits get damaged due to lack
experts added that vitamin According to Bangladesh of proper storage and maintenance.
A in fruits and vegetables Agricultural Research Institute (Bari), Among nationally produced
played an important role to 5.07 million tons of fruits of 70 fruits, 2.18 million tons come from
strengthen the muscles of types are produced at 0.16 million gardening, and 2.89 million tons are
an eye. On the other hand hectares of land, which is less than grown at homesteads.
excess of fast food more
than fruits and vegetables
create problems for eye
vision amongst teenagers.

NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in UNION BUDGET 2019 21

Startups shine out with
SMEs getting the push

The Union Budget 2019-20 has set‘10 point vision for arrangements for pending assessments and grievance
the decade’ putting emphasis on MSMEs, startups, redressal; No inquiry in such cases by the Assessing
among others under Make in India and on valued Officer without obtaining approval of the supervisory
skill-sets including language training, AI, IoT, Big Data, 3D officer; No scrutiny of valuation of shares issued to
Printing, Virtual Reality and Robotics. One of the 10 points Category-II Alternative Investment Funds; and Relaxation
is Self-sufficiency and export of food-grains, pulses, of conditions for carry forward and set off of losses.
oilseeds, fruits and vegetables.
The minister further said that the Stand Up India
Presenting the Union Budget 2019-20 in the Scheme has been extended upto the year 2025. “Stand-
Parliament on July 5, the Union Minister of Finance and Up India Scheme has delivered enormous benefits.
Corporate Affairs, Nirmala Sitharaman announced many The country is witnessing emergence of thousands of
relief measures for startups. The key highlights include- entrepreneurs from women and also from the Scheduled
Capital gains exemptions from sale of residential house Castes and Scheduled Tribes, most of them assisted to set
for investment in startups extended till FY21; ‘Angel tax’ up their businesses and industry with capital provided
issue resolved- startups and investors filing requisite under the Stand-Up India Scheme”, she said.
declarations and providing information in their returns
not to be subjected to any kind of scrutiny in respect of Further in her Budget Speech, Finance Minister also
valuations of share premiums; Funds raised by start-ups proposed to start a television programme within the DD
to not require scrutiny from Income Tax Department; bouquet of channels exclusively for start-ups, discussing
E-verification mechanism for establishing identity of issues affecting their growth, matchmaking with venture
the investor and source of funds; Special administrative capitalists and for funding and tax planning.

Regarding Industry sector, Finance Minister stated

22 UNION BUDGET 2019 NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in

that under the Interest Subvention Scheme for MSMEs, Rs “Annadata can also be Urjadata”. She also announced that
350 crore has been allocated for FY 2019-20 for 2 per cent 10,000 new Farmer Producer Organizations will be formed
interest subvention for all GST registered MSMEs, on fresh to ensure economies of scale for farmers over next five years.
or incremental loans. Government will create a payment Dairying through cooperatives shall also be encouraged by
platform for MSMEs to enable filing of bills and payment creating infrastructure for cattle feed manufacturing, milk
thereof on the platform itself. Further, the Government is procurement, processing & marketing”.
proposing to streamline multiple labour laws into a set of
four labour codes, which is expected to reduce disputes, Hailing the Union Budget, the Union Minister of
she added. Consumer Affairs, Food and Public Distribution, Ram
Vilas Paswan said that under the Stand-Up India Scheme,
Adding on, the budget has proposed a National women, SC / ST entrepreneurs will be given benefits.
Research Foundation (NRF) as a grand step to provide an Paswan points out, “While the scheme for distribution
extraordinary direction for consolidation and expansion of foodgrains has been ongoing in the country from
of research, technology development and technology led the past 50 years, no other government thought about
innovation, and a new fillip for fulfillment of the vision of the nutrition levels in those grains which is now being
Prime Minister’s New India. As stated in the Union Budget, addressed. The government has been concerned with the
NRF will ensure that overall research ecosystem in the nutritional aspects of distributed foodgrains since 2014
country is strengthened with focus on identified thrust and after multiple discussions and deliberations, started
areas relevant to our national priorities and towards basic a pilot scheme for this in February, 2019 which will be
science without duplication of efforts and expenditure. rolled-out by this year itself. After its rollout, people will
start getting a nutritious diet.”
The Union Minister presenting the Budget said that
the Government aims to set up more Common Facility Startups across various sectors in the industry seem
Centres (CFCs) under the‘Scheme of Fund for Upgradation quite satisfied with the budget announcement. Reacting
and Regeneration of Traditional Industries’ (SFURTI). She to it, Samarth Setia, CEO & Co-Founder, Mr Milkman said“A
said this will facilitate cluster based development to make great move by the government on the Angel Tax. Startups
the traditional industries more productive, profitable can now focus on growth and innovation without having
and capable for generating sustained employment to worry about being dragged into such complications.
opportunities. The focused sectors are Bamboo, Honey For a very long period, there has been a huge gap
and Khadi clusters. SFURTI envisions setting up of 100 between the skill set required by the Industry and what
new clusters during 2019-20 to enable 50,000 artisans to was being provided through the colleges of our country.
join the economic value chain. It was a much-needed push which the government is now
taking, to improve skills of youth in technology areas like
The Scheme for Promotion of Innovation, Rural AI and Big Data.”
Industry and Entrepreneurship’ (ASPIRE) has been
consolidated for setting up of Livelihood Business Sharing similar thoughts, Ambarish Ghosh, Founder
Incubators (LBIs) and Technology Business Incubators and Director, The Hillcart Tales says, “The government
(TBIs). The Scheme contemplates setting up 80 Livelihood is targeting to make India a $5 trillion economy in the
Business Incubators (LBIs) and 20 Technology Business next 5 years or so, and it is great to see that they have
Incubators (TBIs) in 2019-20 to develop 75,000 skilled emphasized on the high growth areas of start-ups and
entrepreneurs in agro-rural industry sectors. SMEs. Some of the biggest benefits that would boost the
morale of start-up founders is the removal of scrutiny
The Finance Minister further said that fishing and related to Angel Tax on the companies that complete all
fishermen communities are closely aligned with farming their necessary paperwork. Fund raising will be boosted
and are crucial to rural India. Through a focused Scheme through the elimination of IT scrutiny and measures
- the Pradhan Mantri Matsya Sampada Yojana (PMMSY) – like e-KYC of potential foreign investors will also prove
the Department of Fisheries will establish a robust fisheries beneficial to startups. Emphasis on skill development by
management framework. This will address critical gaps in imparting training in advanced tech like AI, Big Data, VR,
strengthening the value chain, including infrastructure, Robotics, etc. will make our workforce competent at a
modernization, traceability, production, productivity, global level. The budget is definitely a great step forward
post-harvest management, and quality control. for the SMEs in India.”

Reiterating the government’s commitment to investing In conclusion, Ram Vilas Paswan asserted that the
widely in agriculture infrastructure, the Minister said that budget will prove to be helpful in construction of a ‘New
government will support private entrepreneurships in India’. He said that this budget will prove to be a historical
driving value-addition to farmers’ produce from the field step in fulfilling all of India's expectations, dreams and
and those from allied activities, like Bamboo and timber resolutions.
from the hedges for generating renewable energy. She said,

NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in COVER STORY 23

GNOAITNUGRTHAEL WAY
This year’s European Food Ingredients There is no dearth of consumers found comparing
and Natural Ingredients trade show two competitive products, holding one in each
is believed to show a stronger ‘green’ hand, through labels written on it, when you
consumer trend. As more and more enter any mall. This might be the very reason why many
trade visitors keenly look for natural companies are removing artificial ingredients from their
alternatives, this issue of NuFFooDS products. As the consumers are becoming more alert
Spectrum looks at the changing than ever of what they eat and drink, many companies
definition of the term ‘natural’ and have recognized this shift in the trend and are moving
the trend in shift towards natural towards the adoption of natural ingredients.
alternatives.
Some years back, Campbell underwent a major shift
in its portfolio and claimed that it has removed added
MSG and has no preservatives, no artificial colours and
no artificial flavours and has simplified the recipes of
soups for kids. Similarly, Nestle announced that it will
remove all artificial colours from its products by 2020. In

24 COVER STORY NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in

2018, it launched Ruby in UK, a fourth chocolate flavour. ingredients’ attribute. At the same time, it also revealed
Developed in collaboration with Swiss chocolatier that consumers also want the ultimate taste experience
Barry Callebaut, the chocolate was made without using and expect their favourite food to taste the same.
artificial ingredients. In the same way, General Mills
too announced the removal of colours from artificial “I believe people are interested, more now than
sources from more than 60 per cent of General Mills ever, with keeping to the fidelity of the word ‘natural’
cereals. Going forward it aims to make this removal to as it pertains to natural ingredients – even down to
100 per cent and is keen to use natural flavours, fruit and the inactive components, including colours, additives
vegetable juices and spice extracts in its products. and preservatives. It’s been more common than not for
cheaper, synthetically derived or even GMO ingredients
Commenting about the cost to find their way into products promoted as ‘natural’
difference between natural and without the onus to the consumer’s awareness. The
artificial ingredients, Isabel consumer, now better informed, is advocating for
Gomez, Marketing Manager of standards, enforceable either through regulation or
Lipofoods, a Lubrizol ISO:22000 selective buying power, which ensures that marketing
certified company specializing labels are both clear and comprehensive. The natural
in the development of functional ingredients market is one lead by proactivity – those
and health ingredients and who purposefully choose natural
providing nutritional and technical ingredients, are doing so with the
solutions for the food and dietary supplement industries, expectation for the optimized
said “When it comes down to the bottom line, food or delivery of health-preserving
supplements with natural ingredients are typically more or promoting benefits,” said
costly. However, people are willing to pay that difference Dr Shavon Jackson-Michel,
as they perceive the natural product is healthier, safer Director of Medical & Scientific
and more sustainable.” Affairs of DolCas-Tenshi

Sharing similar views, Nandini
Roy Choudhary, Senior
Consultant, Food and Beverage,
Future Market Insights said “The
cost of the natural ingredients
is 1.8x to 2.5x higher than the
artificial ingredients (depending
upon regions, and country). However,
the cost of the natural ingredients and artificial
ingredients differ based on the cost of the raw materials,
operating cost of the process, and manufacturing
expenses. Also, the cost of natural ingredients is
dependent on the type of natural ingredients.”

Symrise, a fragrance, flavour, natural nutrition and
cosmetic ingredients solutions company which has ‘code
of nature’ in its portfolio conducted a two-year study on
the perception of naturalness that covered Asia Pacific
(APAC), North America, Europe, Africa and the Middle
East as well as Latin America regions and included
13,500 consumers globally. It revealed that a new era
of naturalness is evolving fast in diverging directions
in APAC as well as other regions. It also clarified that
the consumer expectations from ‘natural’ differed from
region to region and that a large portion of consumers
comprised of ingredient source seekers, quality seeking
affluents, health-conscious shoppers and ultimate truth
seekers. In all countries, ‘no additives’ was amongst
the top 3 attributes that drove natural perception
in all categories. This was followed by ‘contains real

NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in COVER STORY 25

Bioceuticals, a joint venture company between Tenshi, a across all media channels, this awareness is also reflected
technology-focused specialty pharmaceutical company, in day-to-day life. More than ever before, consumers are
and Dolcas, a leading US-based strategic marketing and paying attention to what they eat and drink. It is down
distribution firm specializing in branded nutraceutical to the individual to decide what he or she personally
ingredients. considers ‘relevant to health,’ for example the sugar
content of a beverage, an extra portion of protein or raw
“Trends come and go, but sometimes they take root materials from organic sources. In the food and beverage
and set new standards. The idea of ‘natural’ products, industry, natural ingredients have successfully become
for example, has made its mark upon the beverage an important purchasing criterion for more and more
and food industry in many regions around the world. people.” she further added.
ADM offers a multi-faceted portfolio which satisfies the
popular demand for natural beverages and foods. With According to Natasha Kumar,
an extending range of on-trend ingredients, powerful Food and Drink Analyst – India,
solutions and profound expertise ADM’s experts know Mintel, “There has been an
how to balance taste, calorie and upswing in the natural trend in
current labeling needs. From India. According to Mintel Global
natural, to organic, clean or clear New Products Database, over
label, ADM can help customers the past year i.e. June 2018 to May
navigate the new dynamic 2019, the products launched in food
marketplace, said Helene and drink category shows an increase in the ‘natural’
Moeller, Product Management- ingredient claim to 22 per cent from 16 per cent i.e. June
Ingredients, WFSI, ADM Nutrition. 2015 to May 2016.”

“Across the world, health is one of Throwing some light on the trend of the shift
the main issues of our time and often comes up towards preferring natural ingredients, she said “Indian
in discussions relating to a balanced diet. Ever-present consumers are becoming increasingly conscious of
what they eat. In fact, more than half of Indians say that
trying to eat a balanced diet is one of the ways to lead
a healthy lifestyle. Mintel research reveals that 35 per
cent of Indian consumer associate the term ‘natural’ to
‘healthy’. Hence, the presence of natural ingredients
helps to increase credibility for the brand. Almost a third
of Indian consumers believe that ‘natural’ brands are
more trustworthy. The entry of multiple FMCG brands
using natural ingredients in their products has resulted
in increased awareness about natural ingredients in
packaged products. This coupled with the availability of
mass brands with natural ingredients at affordable prices
has helped to drive sales of natural products.”

“It isn’t as if consumers have suddenly realized that
there’s a link between dietary habits and health. The
scientific and colloquial literature has been out there
for decades. However, in the last decade or so, the
relative level of awareness and the intent to act upon
that awareness has seen a marked improvement. The
shift towards preferring natural ingredients has also
been massively influenced by information available
on social media. Demographics which previously had
little awareness about the choices they could make are
now making informed decisions. Also, some consumer
segments are also curious to know the entire supply
chain – who grew their food, what materials were used
to grow that food, how was the food transported, how
long has it been on the shelves – so, the level of scrutiny
has also increased,” said Nandini Roy Choudhary.

26 COVER STORY NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in

“THE SHIFT TO NATURAL IS ACCOMPANIED CLEAN INGREDIENTS MARKET - GROWTH
BY A WILLINGNESS TO PAY A PREMIUM FOR RATE BY REGION, GLOBAL (2019-2024)
THESE PRODUCTS. ALTHOUGH SOURCING
NATURAL INGREDIENTS IS TOUGHER Regional Growth Rates
AND EXPENSIVE VIS-À-VIS SYNTHETIC High
VARIANTS, HAVING A STRONG NATURAL Mid
PORTFOLIO CAN ADD TO THE OVERALL Low
BOTTOM LINES. ALSO, THE NATURAL
TRENDS GO BEYOND GIVE-AND-TAKE
ARITHMETIC, THE CONCEPTS OF CULTURE,
ETHICS, ENVIRONMENTAL CONSERVATION,
AND TRANSPARENCY ARE CLOSELY
ALIGNED WITH THIS. SO, BRANDS THAT
MAKE A CONSCIOUS EFFORT TO EMBRACE
NATURAL CAN DO THEIR MARKET
PRESENCE A LOAD OF GOOD.”

Sharing her views on how shifting towards natural Adoption of plant-based ingredients
ingredients is beneficial to food companies, Nandini said
“The shift to natural is also accompanied by a willingness With an increase in the popularity of plant-based meat
to pay a premium for these products. Although sourcing and consumption of burgers from companies like
natural ingredients is tougher and expensive vis-à-vis Impossible Burger and Beyond Burger, many companies
synthetic variants, having a strong natural portfolio can have also started concentrating more on alternatives
add to the overall bottom lines. Also, the natural trends to animal ingredients and have started expanding the
go beyond give-and-take arithmetic, the concepts portfolio of plant-based ingredients. Just two years back,
of culture, ethics, environmental conservation, and Japanese pharmaceutical company Otsuka acquired
transparency are closely aligned with this. So, brands Canadian plant-based company Daiya, a maker of dairy-
that make a conscious effort to embrace natural can do free, gluten-free, and soy-free alternatives. Otsuka, which
their market presence a load of good. It is also important operates worldwide, including US and Canada and offers
to understand that natural and organic are not passing popular brands like Natural Made Vitamins, acquired
fads or trends, but a committed lifestyle for many and so Daiya through 405 million Canadian dollars to add plant-
brands build a robust portfolio for the long run, instead based products to its product portfolio. Back in 2017,
of having a myopic vision to milk the cash cow, will Canadian natural food products company GreenSpace
stand to gain in the long run. Consumers may be buying acquired plant-based cheese alternative brand Galaxy
natural, but they are not buying anything that’s labelled Nutritional Foods for $17.8 million. In the same year,
natural – company history, brand value, and overall Maple Leaf Foods, a leading consumer protein company
perception do play a part.” in Canada acquired the maker of grain-based meat and
cheese alternatives, Field Roast, grain meat company
“One way for food and drink companies to for $120 million-plus related costs. According to some
differentiate will be for them to tap into this consumer reports, it is also building a largest, one-of-its-kind
mindset by highlighting natural claims on the pack. plant-based protein plant for around $310 million. Last
Almost one in five consumers say that it’s worth paying year, Tyson Foods also announced a change in business
more for natural products, thus, highlighting trust strategies to drive the company’s protein portfolio and
among consumers,” Natasha added. released a new brand named Green Street in the ready-
to-eat meal market to provide protein-rich plant-based

NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in COVER STORY 27

Source: Mordor Intelligence of new ingredients,” said Isabel Gomez.
Commenting further about this shift in the trend, she
meal bowls.
“Plant-based, natural, and organic are the current said, “The main reasons are not only for health concerns,
but also a rise in environmental impact and animal
top trends that are influencing the global ingredients welfare concerns. According to Robert Goodman’s study
landscape. According to search results on Google search, about domestic animals and climate change, 51 per
the term ‘natural’ scored 90 on the popularity scale, cent of annual worldwide greenhouse gas emissions are
100 being the peak popularity for the term. Consumer caused by livestock and their by-products. Additionally,
preferences for healthy, nutritious, and authentic livestock farming contributes to deforestation, water
products are driving the trend of plant-based, natural, pollution, and increases human freshwater footprint.
and organic ingredients. Health benefits associated with All this, coupled with the fact that the world population
the consumption of plant-based, natural, and organic is expected to reach 9.5 billion by 2030, predicts a very
products, in addition, a rising trend of veganism and promising future for meat substitute market which is
flexitarian, are driving the demand for such products already on the rise.”
from the consumer side. More than 80 per cent of the
consumers in the U.S. tend to read the labels while “To better meet consumers’ changing preferences,
purchasing the products and highly prefer products several companies need to focus on offering more plant-
containing natural ingredients. So, overall, a proclivity based alternatives to differentiate from competitors
towards natural and organic continues to be a key trend and therefore strengthen their market positioning,” she
in 2019 as well,” said Nandini. further added.

“The plant-based lifestyle is becoming increasingly The Clean Label Movement
normal. In this respect, a growing inclination towards
non-meat diets may foster plant-based ingredients Today, millennials are increasingly focusing on clean
market, which is expected to hit $13 trillion by 2025, label products. ‘Clean Label’ is used for the products
according to a new research report by Global Market made from natural, simple, non-GMO ingredients
Insights, Inc. In conclusion, the need of branded and for the products made with as few ingredients as
ingredients along with the drive to replace animal possible. According to a report by Mordor Intelligence,
products with plant-based alternatives, are fast “The Asia-Pacific clean label market is registering a CAGR
becoming part of the mainstream for the development of 7.4 per cent. The major reason for the fast moving
market in Asia is the increasing living standards of the
consumers. Consumers in the region take time to check
the ingredient list of the product before purchasing.
Key players are focusing on the Asia-Pacific region for
promoting the benefits of clean label ingredients, due
to high interest of consumers in healthy eating habits
and increase in awareness on ingredients used in the
food products.”The report further said that “The leading
players, like Cargill Inc., ADM, Kerry Group, DuPont,
Ingredion, and Tate & Lyle, accounted for 41.76 per cent
of the global market. Major players, like Cargill, DuPont,
and Tate & Lyle are investing more in R&D, by setting up
new centers for development, and are also expanding
their presence by acquiring small and regional players.
Moreover, players are producing ingredients by
incorporating new flavors.”

Similar to what the report said, DuPont created a
separate R&D unit referred to as clean label hub, devoted
to the development of clean label ingredients. Ingredion
too invested $60 million to expand its clean label
specialty starch capabilities in tapioca, waxy corn and
rice in the APAC region.

According to a report by Transparency Market
Research, “The global clean label ingredient market has
been categorized into seven key regions including North

28 COVER STORY NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in

“CONSUMERS, GLOBALLY, ARE HIGHLY label movement continues to develop globally, moving
from all-natural claims to simple and recognizable
CONCERNED ABOUT THE LONG- ingredients. India is yet to move beyond claims like ‘No
added preservatives’ and ‘Organic’ to more ‘ethical’ and
TERM EFFECTS OF THE INGREDIENTS ‘GMO-free claims’. Next-generation clean label products
will need to go a step further to prove claims are truthful,
THEY ARE CONSUMING, IN TERMS as well as look beyond the ingredient statement to make
sure all aspects about a product, such as processing,
OF NUTRITION CONTENT AND ITS packaging, or ingredient sourcing, to align with its clean
label positioning.”
IMPACT ON HEALTH, ENVIRONMENTAL
Although clean label products have proven ‘Less is
SUSTAINABILITY, SOURCING, AND SOCIAL More’ to be true, clean label formulation is not simple.
The wide usage of clean label term has pressurized food
RESPONSIBILITY. THIS HAS TRIGGERED companies for reformulation of the existing food products.
For this, companies have to use real ingredients from
THE INCREASING DEMAND FOR THE natural sources. This comes with its own set of challenges
as companies need to find minimally processed
CLEAN LABEL INGREDIENT MARKET ingredients which can fit industrial processing while
having the ability to be listed on a label in a recognizable
AS A CONVENIENT AND HEALTHIER form. Some other challenges are like product stability,
safety during its shelf-life, replacement of additives from
ALTERNATIVE TO JUNK FOOD.” the legal aspects of new ingredients etc.

America and Latin America, Eastern Europe, Western The Way Ahead
Europe, Asia-Pacific excluding Japan, the Middle East
& Africa. The countries such as U.K, Spain, Germany, For the generation used to having information at
Italy, Hungary has a huge number and variety of clean their fingertips, attributes such as freshness, purity,
label ingredient products because of which they are the transparency are some key demands for food. Although
maximum clean label ingredient consuming countries; skeptical of big label claims, companies with farm-to-
this makes Eastern and Western Europe the leading fork transparency and simple labels can influence this
region in the market of clean label ingredient market at generation in a big way.
the global level. The growing awareness about healthy
food has led Asia-Pacific to opt for clean label ingredients According to the White Paper released by Cargill in
over artificial ingredients. The clean label ingredients partnership with Decision Analyst to gain insight on
market is expected to make its presence in Africa, the perception of clean label products, “the ‘clean label’
shortly. The awareness about clean label ingredients trend will continue to grow and the food and beverage
in many countries is growing, and this is compelling industry will have to evolve with it. Brands that have
manufacturers to use more of natural clean label a strong understanding of their product’s niche and
ingredients over artificial and synthetic ingredients. that open a dialogue to understand their customers’
‘clean label’ demand will maximize the success of their
Commenting on the market of clean label products.”
ingredients, Isabel said “Consumers, globally, are highly
concerned about the long-term effects of the ingredients “As the ‘clean label’ trend gains traction, building
they are consuming, in terms of nutrition content and consumer trust will be paramount. In the search for
its impact on health, environmental sustainability, foods and beverages that meet their ‘clean label’ needs,
sourcing, and social responsibility. This has triggered the many American shoppers will delve deeper into product
increasing demand for the clean label ingredient market labels, looking further down the ingredient list and
as a convenient and healthier alternative to junk food.” researching how products are made with an expectation
of transparency from the products and companies
“Over 80 per cent of U.S. households prefer clean they support. Brands that take the opportunity to start
label products currently. Consumer’s perception changes the conversation to inform and educate consumers
the definition of the clean label, but generalizing, they can maximize the success of their products as they
tend to buy the products that contain the ingredients, reformulate or introduce products with label-friendly
which are recognizable and trustable. The increasing ingredients.”
demand for the clean label products creates huge
market demand for clean label ingredients, which is Prapti Shah
likely to fall in the range of $ 30 -35 billion in 2019,” [email protected]
added Nandini.

Giving an Indian perspective, Natasha said “The clean

NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in S2B 29

Global Drive

Although Indian Nutraceutical industry contributes to only 1-2 Dr R.B.Smarta,
per cent of total industry in terms of consumption, it has very high
opportunity to capture the global market share which definitely needs Interlink (CMD) and
Indian Ingredients as well as formulations with quality, safety and HADSA (Hon. Secretary)
affordable price. Looking at the science, evidence, technology with
regulatory back up, exports of Nutraceutical ingredients can be really
a marvelous opportunity to capture in next five years. This can make
its permanent footing for Nutraceutical ingredients and formulations

in global market.

It is really heartening to understand that almost 27 per are focusing on calcium supplementation and also on
cent of consumption of Nutraceuticals is in US, 21 per child obesity. In addition, Australia is focusing on bone
cent in European countries and 44 per cent in Asian health.
countries!
This understanding yields to a big challenge for
Although Indian Nutraceutical industry contributes Ingredients as well as formulations manufacturers.
to only 1-2 per cent of total industry in terms of Process of capturing world market is already on and it
consumption, it has very high opportunity to capture should get strengthen by creating higher value for Indian
the global market share which definitely needs Indian companies as well as providing affordable health through
Ingredients as well as formulations with quality, safety Nutraceuticals to the rest of world.
and affordable price.
These challenges have in built opportunities which
Look at Focus: are evident for the growth of these markets and the focus
each country has taken up for its better future health of
In India there are so many ingredients and formulations citizens.
which have uniqueness either through additional
synergistic ingredients or through technology, such as Fig 1.1 Country wise Dominance-Ingredients
nanotechnology. Can Nutraceutical industry not go in a
same way as almost major share of generic pharmaceuticals Shaping Better Market share:
has been captured by Indian Pharmaceutical industry?
In order to justify the process of gaining maximum share
In order to understand further implications of in Global market, India must go very systematically to
consumption of Nutraceuticals in different countries, achieve CAGR of 20 per cent or more. The focus should be
analytics shows that focus of US is on heart health and on few low hanging fruits such as focused health areas of
weight management. In case of European countries, the the country and carve its niche in global market.
focus is slightly different from US and these countries
are focusing on ingredients of eye health, cognition as You will observe from below chart, it is possible to
well formulations. Biggest manufacturers from India achieve $1.3 billion exports of ingredients and additional
who have enough capacity to manufacture Lutein, from formulations by 2021 to create a sizable standing for
such as Omniactive, capacity to manufacture Spirulina Indian Nutraceutical ingredients.
such as EID Parry and huge capacity of manufacturing
of Omega-3 fatty acids would really give a stupendous
leverage to India to capture this European market.
There is also a good opportunity for those who can
master this art of manufacturing with high capacity
for ingredients like Astaxanthin or even Lycopene.
It may not be related to only European countries but
could cater those countries where there is a focus on
ingredients’ export.

Asian countries could contribute to over 44 per cent of
consumption of global consumption and these countries

30 S2B NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in

Fig 1.2 Nutraceutical Ingredients Exports Fig 1.4 Nutraceutical Ingredients

Reality Check: Towards Mindshare:

It is true that along with Nutraceutical ingredients, many Very curiously it has been observed that few ingredients
herbal and non-herbal extracts are also exported from dominate critical position in certain categories of
India in sizable quantities. This is possible due to having Nutraceuticals. In case of fibers, Inulin and Pectin as
no specific categorization of Nutraceuticals in world. well as in specialIty lipids like DHA, GLA and CLA have
Global understanding towards such products is health created their own specific position in the categories.
supplements, food supplements or complementary These ingredients have captured the minds of those who
medicines. Following diagram provides few ingredients are looking for better health and would like to use these
and establish that how exports have many dimensions categories. Caroteniods are considered as major category
from Indian point of view. In addition to these ingredients for eye health, where Beta carotene, Lycopene would be
Ethnopharmaceuticals, Phytopharmacuticals, etc. would preferred ingredients along with lutein.
also create a bigger cluster to increase ingredients
exported.

Fig 1.3 Ingredients Exported Fig 1.5 Usage of Ingredients

Available Armamentaria: These areas of positioning Indian Nutraceuticals
ingredients with their uniqueness and usage of technology
Globally it has been observed that Nutraceuticals are would further facilitate growth of Nutraceutical
consumed on daily basis by healthy consumer who ingredients and formulations in global market. Looking
would like to remain fit and healthy in the dynamic at the science, evidence, technology with regulatory back
environment and changing habits of food. This market up, exports of Nutraceutical ingredients can be really
also has consumers who have recurring health problems a marvelous opportunity to capture in next five years.
and consider Nutraceuticals as alternate medicines. This can make its permanent footing for Nutraceutical
ingredients and formulations in global market.
It’s also very good direction to capitalize use of
Nutraceutical ingredients in different therapy areas such Realizing Opportunity
as Anti-inflammatory, Cardiovascular disease (CVD),
Diabetes, Obesity and cancer. Following chart would Globally accepted Indian ingredients at affordable price
provide a clarity from Ingredients point of view and also would definitely penetrate global market provided with
possibility of positioning those ingredients like Curcumin, the promise of quality, safety and affordable price to make
linolenic Acid, Lipoic acid, etc. This positioning would also a part of their daily habit and improve the consumption.
help capturing those countries with focused health areas
to foster growth of Nutraceutical ingredients. Obviously Indian ingredients and formulations do
promise better health.

NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in COUNTRY REPORT 31

GET A TASTE OF FRANCE

Out of the 630 agri food companies at Normandy in France, 350 are having more than 10 employees.
In order to exploit its potential and strengths in agriculture and agro food products to further expand
and strengthen the agro food business in Normandy, the AdNormandie organisation is offering
various incentives for those who wish to set up business in Normandy and specially giving support for
the establishment of foreign companies to establish in Normandy. They include even administrative
formalities, real estate solutions, partnerships and funds. Normandy is good for investment because
it is close to Paris and London, has optimized road network, pan-European rail connections and four
regional airports says an inward investment advisor at AdNormandie.

In addition to the quality, for consumers, particularly of “When you select products carrying label ‘Saveurs de
fresh products, in Normandy region of Paris organic, Normandie’ you make the choice of quality, diversity and
natural and most importantly local are the new balance of Normandy so as to live tasty, healthy and varied
buzzwords that are gaining fast popularity. Consumers moments,” she told a group of visiting India journalists. As
world over are preferring natural and organic products. a result of the efforts the region has 110 medal winning
But local products or the products made from local products at the annual general agricultural competition,
ingredients is a new addition to the preferences of the including one third of winning gold medals.
consumers.
On a question how consumers are made aware
Its reflection can be seen in the hypermarkets, labels Lhommet said “Each year 65,000 consumer promotional
on foods, developing products using local ingredients tools are distributed, 7.5 lakh consumers receive multi-
and declaring it and various other initiatives in Normandy. brand leaflet, 10 events are organised annually for the
Cora chain of Hypermarkets display the local sourced general public and 300 promotional kits are given to sales
products separately and highlight them as well as give the outlets allowing better visibility of products.”
information of selected local growers/processors. Several
products displayed in hyper and super markets carry a Even the producers are aware of the consumers’
special tag ‘Saveurs de Normandie’ (flavours of Normandy). preference for liking for organic, natural and local
products. They use local organic fertilisers, avoid
It is the Norman Collective Brand since 2003 which chemicals and pesticides and sale their products locally. A
is a “marker of guarantee and authenticity and commits farm Domaine des Rouges Terres at Bavent in Normandy
to essential values,” said Christelle Lhommet, Chargee de is a 20 hectare Apple orchids.
mission Development International of AREA Normandie,
the regional food industry association having 110 “We grow 420 different varieties of apple, about 150 of
members. them are cider apples and over 250 table fruit apple and
some varieties of Pears,” said Pascale Desprez, who owns
Area Normandie awards the hallmark ‘Saveurs de and runs the farm with her husband Eric. The apples are
Normandie’ following a procedure and it is audited by an
independent agency. Lhommet explained in detail the
elaborate process a product has to undergo to win the
brand. To be eligible for the label the products have to be
traditional or innovative, made in Normandy preferably
with local ingredients, made according to traditional
know-how and with good manufacturing practices. Such
products are tested and approved by a consumer panel
for their appearance, smell, texture and flavour. About
100 consumers are given a blind taste and the product
should receive 7 out of 10 grades to be qualify to have the
label. Over 460 products have been awarded the label till
now. There are over 800 food companies in Normandy of
which 200 are associated with the labelling in addition to
the 110 members.

32 COUNTRY REPORT NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in

grown using all organic local fertilisers like cow dung. organic products are almost double than normal. When it
Two third of their production goes into making ciders, comes to natural and organic, story is not different even
if it is a small shop. La Maison Gosselin, a store in small
juice, pomme, cider vinegar and calvados and one third is town of Saint-Vaast-la-Hougue, Normandy, with 1800
sold as fruits. It is all sold locally, in local nearby markets population, has for many years invested in referencing
in a radius of few kilometers, said Desprez. The farm also many more natural products.
keeps birds and animals for breeding. It has cow, donkeys,
pigs, hens, and ducks. “Grocery, dairy, fruit & vegetable, flours, rice, pulses,
sauces, madeleines, yogurts, cheeses, cow milks and
“Total turnover of the meat products sector is herbs, teas, or coffees, they all have natural and organic
1.2 billion Euro and of which 66 million Euro is from varieties,” said Besselievre.
exports,” said Aparajita Sen, inward investment advisor at
AdNormandie, the development agency for Normandy. Besselievre said that the store pays lot of attention
to sourcing of the items and its transparency for the
Normandy is no 1 region in France for cow milk cheese, consumers. “The website of the shop provides the list
having 23 per cent of the nation’s production, butter and and details of the local family run businesses which are
cream with 30 per cent of the nation’s production, cider the suppliers of the store with whom the store has been
apples & cider products and shellfish. associated for decades,” said Besselievre and added “our
consumers can read this information on our website.”
Speaking about agri-food sector, Sen said ”with 630
agri-food companies and 830 establishments the region Isigny Sainte-Mere, one of the very big dairies in
hosts 11 per cent of total agri-food projects in France and France, also knows the source of the milk it receives each
earns 6.3 billion Euro in agri products, which is 17 per cent day for making butter, cheese and other products. Isigny-
of the region’s total industrial turnover. Nearly 18 per cent Sur-Mer is cooperative dairy owned by 430 farms run by
of the its earning amounting to 1.1 billion Euro is from 650 farmers who supply milk.
the exports of mainly sugar, chocolate, confectionery, tea,
coffee, spices, dairy products, meats and beverages with Its products consist of 16 per cent cheese, 13 per cent
more than 50 per cent of Calvados produced in the region butter, 9 per cent cream and 62 per cent milk powder.
being exported.” Each of its product category has an organic variants. The
organic products are made exclusively with milks from AB
When on one hand the producers making products certified organic farms.
using local ingredients keeping in mind the preferences
of consumer, on the other side shops, supermarkets and “Operating since 1932, the cooperative dairy exports
hypermarkets are promoting local products. 62 per cent of its products in 45 countries,” said Simon
Frileux, Responsible Marketing & Communication. The
Cora, a chain of hypermarkets, celebrating its golden dairy is exporting since last 30 years and has four shops in
jubilee this year, takes special steps to promote local Korea. The total turnover is 373 million Euro.
products. During a visit to one of the outlets it was seen
that fresh products like fruits & vegetables from within Frileux told journalists, “We are the biggest
the radius of 10 kms were displayed separately as local manufacturers of infant milk powder, making 5 million
products. “The market not only projects local products, bottles of feed each day to feed 2 million babies.” But the
it even projects the local producers whose products are dairy does not sells the milk powder under its own brand,
displayed,” said Yann Akret, Manager, Food, Cora. it sells it through some other brands.

On a question about the difference between the prices “The dairy’s adoption of old artisan know how and
of organic and non-organic products, Akret said “Prices of using it with modern techniques is unique, for which it

NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in COUNTRY REPORT 33

has been given a medal by the government for preserving are trained in Lempa Laboratorie D’Essais at Rouen
traditional know how,” Frileux said. The cheese or butter cedex, the national institute of bakery and pastry which
is made using traditional know how but using modern also hosts national laboratory for bread and pastry. “250
machines and technology. The entire processing students are admitted to the institute and about 4,000
operation is done with the state-of-the-art machines with from all over the word are trained each year,” said Pierre-
human intervention is only at the packaging stage. Tristan Fleury, Director, Lempa.

Regional chamber of agriculture, Normandy makes He said the laboratory tests 1000 samples per year for
efforts to ensure that the region’s supremacy in milk quality control. Explaining the work of the lab, Fleury said
production along with other agri products continues. For that half of the bakers in France suffer due to smelling the
that to happen, a professional experimental farm Blanche flour that settles into their lungs. The lab has developed a
Maison has been set up by the regional chamber in test a year back to check if the flour is good for the health
association with 13 other organisations, associations and of bakers or not.
chambers to promote new technologies.
“Value addition to 70 per cent of French agri
“Operating with 80 cows on 25 hectares of land since production is done by agri food sector,” said Christine
1972, various new technologies, ideas and processes Fortin, official representative for South & South East Asia,
are experimented and tested here to disseminate the ministry of agriculture. On a specific question she said
information to farmers for implementation,” said Laurent keeping the younger generation in agriculture sector
Clarys, Director of the experimental farm. was difficult. Hence, special subsidies and incentives have
been offered to be a farmer in France.
Bangalore based Stellapps has provided dairy
digitisation technology in which censors have been fitted In order to exploit its potential and strengths in
on each animal and plant providing continuous monitoring agriculture and agro food products to further expand
through a mobile app. “Stellapps is working here since and strengthen the agro food business in Normandy, the
2011,” said Ravishankar Shirur, co-founder, Stellapps. AdNormandie organisation is offering various incentives
for those who wish to set up business in Normandy
Out of the 630 agri food companies in Normandy and specially giving support for the establishment
350 are having more than 10 employees. Among the of foreign companies to establish in Normandy. They
companies with less than 10 employees is a small include even administrative formalities, real estate
Biscuiterie Artisanale de Quinevile which makes solutions, partnerships and funds. “Normandy is good for
specialities biscuits, pies, cakes and chocolates in addition investment because it is close to Paris and London, has
to selection of local products. “We ensure traditional optimized road network, pan-European rail connections
fabrications based on local products,” said Alexis Vermes, and four regional airports,” said Sen.
CEO, Biscuiterie Artisanale. It makes 15 varieties of biscuits
and produces 20 to 30 thousand biscuits per day. A small Milind Kokje
operation started in 2012 with only one employee, it [email protected]
has now eight employees. It exports biscuits worth Euro (The writer was invited by the Ministry of Agriculture and
30,000 to Japan each year. Food of the French Government to Normandy and local
hospitality was provided by the ministry.)
The biscuit makers like the one in Biscuiterie Artisanale

34 SUPERFOOD NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in

WEEDING
OUT
BENEFITS
OF KALE
Kale, the new superfood, already a favourite in
the western world, is gradually spreading its Snack Co in 2015 and started manufacturing kale chips.
roots in India as well. The limited presence of At present, her products are available over 40 retail and
kale in India is highly dependent on its price. gourmet stores in Mumbai, Delhi and Pune. Apart from
Being the king, kale comes with a high price of this, they are also present in over 10 gourmet food
approximately Rs 700 a kilo that can easily burn a websites and have tie-ups with cafés and restaurants. “I
hole in the pocket of a common man. As a result, was surprised by the overwhelming response the product
while one sector in India is happily munching in received from the consumers. Many of them were actually
the benefits of kale, the other sector is satisfied aware of kale and were waiting for it to be launched in a
with the cheaper alternatives of kale. snack form in India. It feels good to know that the healthy
snacks market is becoming more evolved with far greater
Green leafy vegetables are an important part of options and brands flowing in”, points out Jasmine Kaur,
a healthy diet as they are packed with vitamins, Founder, The Green Snack Co.
minerals and fiber and are low in calories. Of
all the healthful greens, kale is considered the king. Since the consumption of processed food in India is on
America's new favourite four-letter word, kale contains an upswing and the demand for healthy and convenience
cancer preventive nutrients, and if 'cancer-preventive' driven food is slated to increase, many startups in
is not good enough, it also contains high amounts of India are gathering the attention of the investors with
micronutrients. To add to its benefits, a recent research healthy snack offerings. Riddhesh Gandhi, Investment
has shown that consumption of kale juice is effective in Professional, explains, “The size of the Indian snacking
bringing down blood sugar levels significantly. Already a market is Rs 19,000 crore with the sweet and savoury
favourite in the western world, kale is gradually spreading segment growing at over 16 per cent yearly. The concept
its roots in India as well. of healthy snacks in the form of kale products offers a lot
of potential and will continue to gain traction given the
Kale is the new superfood but when we talk about increasing focus on health and wellness”.
superfoods we tend to gyrate towards exotic produce,
foods that are expensive and elusive. This is because we Growing extensively
are so influenced by western culture and want to adapt to
what is available outside of our country. Kale has already On a global level, the market for kale products is growing
taken over most health food stores and cafes in India. Kale rather extensively. Food lovers and nutritionists have
chips, kale juices, Kale smoothies, salads have already hit been on the kale bandwagon for the past decade,
the market and are available at most food stores, cafes, contributing to an increase in kale production of nearly
and restaurants”, mentions Hardik Shukla, Nutritionist,
Dr Muffi’s Digestive Health institute.

Believing in the many nutritional benefits provided
by kale, Jasmine Kaur founded her startup The Green

NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in SUPERFOOD 35

60 per cent between 2012 and 2018. Many BENEFITS OF KALE
manufacturers have realized that people associate
kale with eating healthier and are starting to use Kale is a super food with staying power. The
the ingredient more in their foods. dark, leafy green has been on dinner plates since
Roman times and has long been common across
“The key geographical regions where the kale much of Europe. The vegetable hails from the
industry is flourishing ranges from North America cabbage family, which also includes broccoli,
(United States, Canada and Mexico), Europe cauliflower, and collards. Kale is more popular than
(Germany, France, UK, Russia and Italy), Asia- ever, and it’s packed with vitamins and minerals.
Pacific (China, Japan, Korea, India and Southeast
Asia), South America (Brazil, Argentina, Colombia At just 33 calories, one cup of raw kale has:
etc.), to Middle East and Africa (Saudi Arabia, Nearly 3 grams of protein, 2.5 grams of fiber (which
UAE, Egypt, Nigeria and South Africa). America helps manage blood sugar and makes you feel
is the major revenue contributor to this market. full), Vitamins A, C, and K, Folate, a B vitamin that’s
The increased demand for kale-based products key for brain development, Alpha-linolenic acid,
and the rise in the number of supermarkets, an omega-3 fatty acid. (While kale has far less
hypermarkets, discount store, convenience stores, omega-3 than fish, it is another way to get some of
and food specialist stores will drive the growth of this healthy fat into the diet. Lutein and zeaxanthin,
the packaged kale products market in this region. nutrients that give kale its deep, dark green
However, in India the growth of kale products is coloring and protect against macular degeneration
still building up”, adds Sachin Morkane, Industry and cataracts Minerals including phosphorus,
Analyst. potassium, calcium, and zinc.

The limited presence of kale in India is highly Source: www.webmd.com
dependent on its price. Being the king, kale comes
with a high price of approximately Rs 700 a kilo fronts around the world is being considered a superfood
that can easily burn a hole in the pocket of a common man. due to its significant mineral content. It is especially
As a result, while one sector in India is happily munching concentrated in iodine, which is important for optimal
in the benefits of kale, the other sector is satisfied with the thyroid function and metabolism. Research has also
cheaper alternatives of kale. shown that kelp can possess powerful cancer-fighting
Sheela Krishnaswamy, RD, Nutrition & Wellness capabilities, particularly against breast and colon cancer.
Consultant elaborates,“Amaranth leaves, mustard greens, Its high levels of antioxidants not only fight free radicals,
colocasia leaves, drumstick leaves are all commonly but can aid people with diabetes and act as a powerful
used in India and contain nutrients that are similar to anti-inflammatory agent. Currently, seaweeds grow
kale. The quantity of nutrients might vary but with the abundantly in India along the Tamil Nadu and Gujarat
right combination of foods, Indian cuisine can provide coasts and around Lakshadweep and Andaman & Nicobar
sufficient nutrients for good health without having to islands but use of seaweed as food is still not popular in
depend on kale. There’s no doubt about the nutritional India.
values being offered by kale but the consumers need to
be able to purchase it at affordable rates and also need to “Kelp market is mainly driven by its increasing
understand how to blend it into Indian cuisine to satisfy application and usage in the food industry. Kelp is high in
Indian palates.” demand in Chinese and Japanese cuisines. The increasing
Holding similar views, Niyati Likhite, Dietician, Fortis travels of the consumers for business have led to a rise
Hospital says, “Kale appears to be a costly affair. It is sold in demand for kelp in world cuisines and hence growing
at high prices and may not be affordable for all. We Indians application in the food industry is expected to fuel the
should relish seasonal foods which are locally available market growth of kelp”, mentions Jeet Jain, Market
and are cost effective, which will in turn also benefit our Analyst.
economy. Also, it is always advisable to have variety of
vegetables in diet instead of having just one vegetable Though it may take a while before kelp could actually
which is nutrient rich.” compete with kale in India, the seaweed is increasingly
gaining more attention as consumers learn about its
Affordable alternative uses and how its commercial production can help the
environment. However, Kelp’s full potential would still
Another alternative to kale that is doing the rounds of require more patience and awareness.
the market is Kelp. A type of large brown seaweed that
grows in shallow, nutrient-rich saltwater, near coastal Dr Manbeena Chawla
[email protected]

36 SPEAKING WITH NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in

Raktim Chattopadhyay “We intend to be
the first in bringing
Founder & CEO, Cancer-Nutrition
Esperer BioResearch, Mumbai product formulation
technology patent”

Backed by strong research on the nutritional What is the scientific basis behind the application
deficiencies in cancer patients in India, Mumbai of these products in cancer treatment?
based Esperer BioResearch has launched 2 health According the WHO guidelines, dietary factors contribute
supplements Es- Fortitude & Es- Invigour recently in significantly to some types of cancer. Maintaining a
New Delhi, Mumbai, Bengaluru and Kolkata, directed healthy weight can reduce the risk for cancers of the
towards cancer treatment. NuFFooDS Spectrum esophagus, colorectum, breast, endometrium and
interacted with Raktim Chattopadhyay, Founder & kidney. Studies have shown that since western diets are
CEO, Esperer BioResearch, a company incubated under characterised by adequate or excessive energy intake,
AMTZ Biovalley council, Department of Biotechnology, together with high intakes of protein and fat, there are
Government of India, to get more information in this higher cases of colorectum, breast and prostate cancer.
regard. Edited Excerpts; Simultaneously, micronutrient deficiency is much more
common in developing countries thereby leading to
How can these nutritional supplements play a role more cases of esophagus, stomach and liver cancer. We
in cancer treatment? have put in around six years of research in developing our
One of the most relevant syndromes that increase as supplements. Our supplements have been designed in
cancer progresses is cachexia or wasting of muscles that such a way that the cancer patients are able to regain their
can cause weakness and death. Hyper metabolism is energy after consuming them. These supplements are rich
correlated with clinical and biological markers of cancer in macro and micronutrients, have less carbohydrates, less
cachexia and is associated with a shorter survival in sugar, semi-digested proteins, etc. Some products also
metastatic cancer patients. Thus, there is a need for have curcumin ingredient that we have modified using
preparing the body for the treatment and recovery stages. nanotechnology, for better absorption in the patient’s
Nutritional imbalance has a direct impact on cancer body.
and our quest is to mitigate the risk that stems from
nutritional deficiency in cancer patients. Our products Es- How accessible and affordable are these products?
Fortitude and Es-Invigour comprise of a number of macro The supplements are accessible strictly through doctor’s
and micro nutrients. Based on their composition, these prescriptions. They are priced between Rs 10000-16800
products provide various benefits to cancer patients. per month. However, the duration of their consumption
For example, Es- Fortitude has three sub categories to varies. For example, if a patient is undergoing
it with each one helping in nourishing, protecting and chemotherapy for 12 months, it is essential for him/her to
recovery of cancer patients respectively. The first product consume the supplements on a regular basis.
is primarily given to patients before they start with
their treatment, the second product is prescribed when How do you plan to take things ahead from this
a patient is undergoing chemotherapy, and the third stage?
product will typically protect a patient in his/her recovery We have plans to collaborate with a Japanese firm to
phase post treatment. On the other hand, Es- Invigour is a develop new formulations for Onco-therapy. We also plan
basic product meant for a cancer patient all through his/ to raise around Rs 25 crore over the next nine months. We
her treatment. intend to be the first Indian company to bring Cancer-
Nutrition product formulation technology patent.

NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in EVIDENCE BASED 37

Biofortification: Vilas Ramrao Shirhatti
Linking agriculture to
Convener, Innovation and
nutrition and health Research Council (IRC),
Future Consumer Limited and
“The world needs to move from feeding to nourishing vulnerable Director Technical,
people. Biofortification - the process of developing highly nutritious Naturell (India) Pvt. Ltd.
staple food crops - is a strong tool in the effort to address micronutrient

malnutrition, which affects two billion people worldwide. Despite
the evidence of its effectiveness, biofortification has not yet been
fully mainstreamed. More governments need to come on board.
Mainstreaming of biofortified crops is the need of the hour.”
- Lawrence Haddad, 2018 World Food Prize laureate

One of the biggest challenges we face now and in forms of micronutrient malnutrition are dietary deficiencies
coming decades in achieving ‘Nutritional Security’ of iron, Zinc, calcium, vitamin A, B6, B12, Folate and iodine.
in India is that of controlling Hidden hunger also
referred to as “Micronutrient deficiencies” (MiND). This is a Hidden hunger is essentially a food related problem
major contributor to the triple burden of malnutrition and and the solution also needs to be through basic food.
is associated with rapidly growing problem of obesity and Biofortification is an emerging new approach that holds
non-communicable diseases. It is estimated that nearly a great promise. Greek word “bios” means “life” and Latin
2 billion people globally suffer from hidden hunger of word “fortificare” means “make strong”. In biofortification,
which half of them are from India. India's latest National conventional crop breeding techniques are used to
Health Survey results indicate that at the national level identify varieties with high concentration of desired
58.5 per cent of children are anemic and the Food and nutrients. These are then cross-bred with high-yielding
Agriculture Organization (FAO) estimates that ~74 per varieties to develop biofortified varieties that have high
cent are at risk of anemia as a result of iron deficiency, levels of, for instance, iron, zinc or beta carotene, in
and 62 and 31 per cent at risk of vitamin A and iodine addition to other productivity traits desired by farmers.
deficiency respectively. Biofortification which is the process of enriching staple
food crops with important vitamins and mineral links
Sustainable solutions to the hidden hunger have been agriculture to health and nutrition and can be described
in place for many years. Industrial fortification of foods, as an agricultural investment for nutrition. Biofortification
pharmaceutical supplementation, dietary supplements has a high probability of success, sustainability and
and the promotion of dietary diversification are some ability to reach the rural poor in developing countries
of the approaches implemented by several countries who cannot have access nor afford other interventions
including India. Iodization of salt for overcoming iodine like supplementation and fortification. Biofortified
deficiency can be considered as a major success story crops are more nutrient-dense than regular varieties.
of Industrial fortification. Food Safety and Standards Therefore, assuming similar micronutrient bioavailability
Authority of India (FSSAI) has set standards and issued and retention after cooking or processing and storage,
guidelines for fortification of milk, oil, rice, wheat flour persons will consume and absorb more micronutrients
and salt to encourage the production, manufacture, from eating biofortified crops than from the same amount
distribution, sale and consumption of fortified foods. All from regular crops. In populations with a diet limited in
such programmes have their own impact on reducing the these micronutrients, the consumption of biofortified
burden of hidden hunger but will fall short of achieving staple crops have shown to improve micronutrient intake.
our goals of nutritional security even beyond 2030. But all
these nutritional interventions have major disadvantages Green revolution allowed farmers to increase the
in meeting out the nutrition requirement and they often output of staple cereals like rice and wheat and this
fail in reaching the target poor population which needs helped the nation in achieving food security. Around 20
it most, identifying a suitable vehicle for delivering the years back, Dr Howarth Bouis, founder of HarvestPlus,
micronutrient, lack of the necessary long-term sustenance found that vitamin and mineral intake in non-staple
and necessary institutional support. The most common foods and animal products is more highly correlated with
health outcomes. Making staple foods – on which poorer,

38 EVIDENCE BASED NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in

rural communities were so dependent – more nutrient- to experiment with “agronomic biofortification”, or the
rich could therefore contribute to addressing so-called application of zinc enriched fertilizer. This may go against
‘hidden’ hunger. This intersection between nutrition and the promotion of organic farming, but some exceptions
agriculture led to biofortification that has resulted in will have to be made considering the extremely low levels
today at least 15 million people in more than 30 countries of zinc in Indian soil.
in Africa, Asia and Latin America to grow and consume
biofortified crops. HarvestPlus aims to reach one billion Some noteworthy examples of biofortification
people with biofortified crops by 2030. include; Iron-biofortication of rice, beans, sweet potato,
cassava and legumes Zinc-biofortication of wheat, rice,
Most intervention programmes that are prevalent beans, sweet potato and maize Provitamin A carotenoid-
today like fortification and dietary supplements biofortication of sweet potato, maize and cassava, Amino
require investments on an ongoing basis. In case of acid and protein-biofortication of sorghum and cassava.
biofortification however, after the initial investment to The positive impact of consumption of biofortified crops
develop the biofortified seed, it can be replicated and is evident from the World Health Organisation (WHO)
distributed without additional cost and any reduction report. Results are promising for iron-biofortified crops, as
in the micronutrient concentration. The germ plasm partially iron biofortified rice has improved the iron stores
can be shared globally making it highly cost effective. of reproductive-age women in the Philippines, iron-
Biofortified crops are also often more resilient to pests, biofortified pearl millet has increased the iron stores and
diseases, higher temperatures and drought – essential reversed iron deficiency in school children in India and
qualities as many countries become increasingly iron-biofortified beans have improved the iron stores in
susceptible to climate change. Studies have also shown women in Rwanda. There is broad evidence (both efficacy
that the micronutrients that become available in staple and effectiveness) that provitamin A biofortified orange
food through biofortification are better bio absorbed by sweet potato reduces vitamin A deficiency in children
the human body than the same level of micronutrients in Mozambique, Uganda and in South Africa, with an
delivered through fortification or supplementation.

Farmers do not have to make changes to grow
biofortified crops. There is a onetime cost to developing
these nutrient-rich varieties, which are also high-yielding,
they can be grown by farmers and consumed year after
year alongside other traditional foods. The germplasms
developed can be shared globally to bring down the
cost of developing biofortified crops. Since the breeding
programmes also focus on getting the best yields,
biofortified crops also produce higher yields. The taste
and the cooking characteristics of biofortified cereals
does not change in any way and thus there is no issue
of consumer acceptance. It is also easier to analytically
establish the higher level of micronutrients in biofortified
crops and thus monitoring their purity.

One of the studies done in United States that tracked
the changes in mineral content of wheat in mg per kg of
wheat grown in America during years 1840 to year 2000.
During this period the content dropped from 35 to 5 for
zinc, 40 to 20 for iron, 6 to 3 for copper and1200 to 800 for
magnesium. So, the grain we are eating today are not as
nutria dense as what our grandfathers eat. This largely due
to too much focus on developing high yielding varieties,
overuse of fertilizers, global warming, pollution all leading
to erosion of mineral content in soil. Even in India we know
that the zinc content in topsoil is almost depleted. This
has resulted in our staple food rice having low level of zinc
leading to zinc deficiency as a leading MiND. Thus, apart
from developing zinc rich rice we need to address the
zinc depletion of soil as well. This will also mean the need

NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in EVIDENCE BASED 39

additional study in Bangladesh showing increased pro- households were reached with iron pearl millet seed in
vitamin A concentration but not vitamin A status. A study 2015. That included over 340 metric tons of the open-
with pro-vitamin A biofortified yellow cassava in Kenya pollinated variety Dhanashakti and 13 metric tons of the
showed an increase in vitamin A status and a greater hybrid variety Shakti-1201. Cumulatively, more than one
increment in pro-vitamin A concentrations in school million people across four states (Maharashtra, Rajasthan,
children. Uttar Pradesh and Haryana) have accessed iron pearl
millet in the three years since the first variety was released.
The future of biofortication in India looks promising. For wheat-producing states, four zinc-rich varieties have
India allocated significant funds in the last 10 years to been distributed to 35,000 farming households, thanks
develop farms growing micronutrient-rich crops like, to partnerships with various seed companies. Farmers
iron-rich pearl millet, zinc-rich rice and wheat, and in the states of Uttar Pradesh and Bihar received and
protein-rich maize. India’s strong scientific infrastructure planted 350 metric tons of zinc wheat seed produced
is an asset in developing biofortified crops, while there through Astha Beej Co, Sood Foods, Said Seeds and
are sophisticated marketing networks of seed companies Shakti Vardhak. Studies also show that iron-deficient
that are essential to disseminate these crops. HarvestPlus women can absorb twice the amount of iron from this
and its partners are developing new varieties of rice and variety, when compared to non-biofortified grain. In fact,
wheat with increased amounts of zinc (and iron) and pearl consumption of 200 grams of Dhanashakti every day
millet with increased iron (and zinc) using conventional can provide women with more than 80 per cent of their
breeding. Pearl millet is eaten daily by more than 50 daily iron needs. We are yet to see processed foods which
million people in the semi-arid regions of India. The iron- utilize biofortified cereals in the market.
rich pearl millet variety was developed in partnership
with the International Crops Research Institute for the Apart from using the conventional breeding
Semi-Arid Tropics (ICRISAT) in India. Through partners techniques, biofortification can also be achieved by
Nirmal Seeds and Shakti Vardhak, some 140,000 farming genetic engineering. Golden rice which is enriched
with beta carotene a precursor to Vitamin A is a classic
example. Even though its need and usefulness are well
established, its implementation at large scale has not
been possible due to all the issues associated with GM
crops. Therefore, consumer education and a functional
regulatory framework to assess the benefits and risks of
genetically modified crops will be needed to increase
consumer confidence in biofortified crops through
genetic engineering.

A key message from 2018 World Food Prize laureate
Lawrence Haddad sums it all. “The world needs to
move from feeding to nourishing vulnerable people.
Biofortification - the process of developing highly
nutritious staple food crops - is a strong tool in the
effort to address micronutrient malnutrition, which
affects two billion people worldwide. Despite the
evidence of its effectiveness, biofortification has not
yet been fully mainstreamed. More governments
need to come on board. Mainstreaming of biofortified
crops is the need of the hour. A strong partnership
between government, policy makers, seed companies,
food companies combined with farmer and consumer
education to promote biofortified crops is necessary for
mainstreaming. The one-time cost of developing the
seeds should be invested by government. In the initial
years there is a need to incentivize the farmers to grow
the biofortified crops. Providing biofortified staple grains
through public distribution system will certainly be a big
step in taking the benefit to the most needed segment of
the population.

40 SPEAKING WITH NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in

Franck Monmont, “Asian consumer
is always looking
Managing Director, Cargill for new products”
Starches, Sweeteners and
Texturizers, Asia, Singapore

Cargill has opened its first innovation center in What new technologies or innovations will be
Singapore to help customers anticipate market implemented at the new centre?
forces and shifting consumer values around The center will focus on innovative products to meet
tastes, nutrition and food safety. The company already our consumer preferences. At the new center, R&D of
has two innovation centers in Beijing and Shanghai. It new ingredients focusing on digestive health, weight
chose Singapore for its third center owing to its strategic management, infant nutrition, and geriatric nutrition
location and the government’s strong focus on building studies to help resolve issues in our food system will be
the country as a global innovation hub. NuFFooDS conducted. The new center will also equip customers with
Spectrum interacted with Franck Monmont, Managing consumer insights to make rational, informed decisions
Director, Cargill Starches, Sweeteners and Texturizers, on new product launches.
Asia, Singapore to find out more about this center and the
company’s future plans. Edited Excerpts; We will also collaborate with our customers to create
and reformulate products that are healthier and more
What are the main objectives of the food innovation nutritious without compromising on taste, quality and
centre opened at Singapore? affordability. This work will help our customers produce
The food innovation center is Cargill’s global center of better products and bring them to the market faster.
excellence for health & nutrition, and it’s main objective
is to help customers anticipate market forces and shifting For example, Cargill will turn consumer insights into
consumer values around tastes, nutrition and food safety; innovative Food & Beverage (F&B) products by using
to collaborate more closely with our customers in this digital social listening tools to filter the noise and recognize
region to create and reformulate products that better what F&B characteristics consumers want. These insights
suit these changing consumer trends; to leverage Cargill’s will be used to research and develop innovative products
global presence to enable the company to stay at the with characteristics such as taste, shape, texture, nutrition
forefront of emerging customer needs and solutions and health, to meet those consumer preferences. The
and bring important new knowledge to consumers;
and to connect our customers to a network of 10 other
innovation center and 2000 food scientists globally to
look at key nutrition needs.

We have two existing food innovation centers in Asia
and both are in China. The two centers have played an
important role in helping us collaborate more closely
with our customers to develop innovative products. With
our growing base of customers in Asia Pacific (APAC), we
wanted to cater to these customers and we decided to set
up a center in Singapore, to be closer to our customers
and to serve our customers in APAC.

NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in SPEAKING WITH 41

talent, technology and range of ingredients at the new consumer trends in Asia. We plan to get closer to our
center will be key to this work. customers and our consumers in Asia. With that, our
speed to market, and speed to innovation will be also be
Are you planning to open such similar centres in faster. Examples of products we are looking at include
India in the coming times? healthier chili sauces with natural sweetness, yoghurt
We will evaluate the need for similar centers in Asia. While drinks with fruit and vegetable extracts, matcha drinks
this is our first innovation center in Southeast Asia, and with rich allergy free plant protein and bite sized wafers
our first in Singapore, it is our third innovation center in with low trans-fatty acids chocolate coating.
APAC (we have a food innovation center in Beijing and
a protein/food innovation center in Shanghai and this is What more is in store at Cargill this year?
our 11th innovation center globally. The food innovation The center underpins our growth in Asia Pacific. Asia is
center will serve several countries in South East Asia and an important market for us as global consumer demand
Australia, New Zealand, Japan, and India. shifts here. It includes the fastest growing economies in
the world and its accelerating productivity is becoming
How many people will be recruited at the facility? the engine of global economic growth. Cargill’s global
Are you looking for specific expertise or skills while network of innovation centers provides R&D, applications
hiring new people? and technical service support to customers around the
The center will employ 20 food scientists by the end of world. These centers are closely linked with numerous
the year. Globally, we employ 2000 food scientists at our regional applications and technical service centers, which
innovation centers. We are looking for strong, diverse places the company in close contact with evolving trends
talent, with experience in food science and nutrition in in local markets, allowing customers to tailor products to
particular. Local Asian experience will be useful. local market tastes.

What are the current challenges facing the F&B Some key developments for Cargill include:
industry in Singapore and other Asian countries,  Investment in pea protein production company
and how do you plan to address those through your Puris – With the rapid rise in consumer demand for plant-
new innovation centre? based protein, we have signed a joint venture agreement
Our analysis of consumer trends shows that people in with Puris to accelerate a new wave of great tasting,
the Asia Pacific region want their food and drinks to sustainable and label-friendly plant-based foods.
be healthy and nutritious without compromising on  Formed Avansya, a JV with DSM to produce zero-
affordability, taste and quality. In addition, the Asian calorie, cost-effective sweeteners for food and beverage
consumer is always looking for new products. This speed manufacturers.
of change is driving the need for products to be brought  Introduction of SimPure, functional native starches
to the market much faster, and as a result innovation to address consumer demand for label-friendly products.
needs to take place at a much faster rate. In response to growing consumer demand for simple,
familiar ingredients, Cargill is launching a portfolio of
Through the new innovation center, we plan to functional native starches under the new SimPure brand.
collaborate with our customers and develop innovative Cargill’s SimPure functional native starches, coupled
food and drinks that address the changing and evolving with our integrated formulation and technical expertise, will
allow food manufacturers to deliver on consumer demands
for label-friendly products with great taste and texture. It will
address consumers’increasingly need to know what is in their
food as they are turning to product labels to better inform
themselves. Cargill recognized using a single starch often
falls short in replicating the mouthfeel, texture and stability
provided by modified starches in frozen prepared entrée
sauces. As a result, the company’s food scientists created
a tailored system of starches, which deliver comparable
performance. The result, patent-pending SimPure 99560,
provides optimal freeze-heat stability in mild processing
conditions, preventing water separation and producing
stable functionality over time.

Dr Manbeena Chawla
[email protected]

42 PEOPLE NEWS NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in

Dr Asit Panja to frame Herbalife Nutrition
WHO Guidelines on
Ayurveda treatment gets Malaysian

Dr Asit Kumar Panja, an ayurvedic expert from an scientist on Board
obscure village in Bankura's Joyrambati, has been
nominated by the Ministry of AYUSH to chart the Herbalife Nutrition, a premier global nutrition
guidelines for the World Health Organisation (WHO) company whose purpose is to make the world
in the field of Ayurvedic treatment and also for the healthier and happier, has announced the
stanadardisation of international protocols. As assistant appointment of Dr Hamid Jan bin Jan Mohamed,
professor of the National Institute of Ayurveda (NIA), an expert in nutrition, as its first Nutrition Advisory
Jaipur in Rajasthan, Dr Panja will work towards the Board (NAB) member in
formulation of a standard procedure and guidelines Malaysia. Dr Hamid Jan
for Ayurveda treatment. Following the completion of bin Jan Mohamed is
the project, Dr Panja will submit the documents to the the Chairman of the
WHO, which will be eventually published as a standard Nutrition and Dietetics
methodology for the treatment not only in India but Program at University
also across the world. He is Bachelor of Ayurvedic Sains Malaysia
Medicine and Surgery (BAMS) from Calcutta University. and is an Associate
He completes his MD and PhD thereafter from the Professor with
Rajasthan Ayurveda University. He has been in the field expertise in nutrition
of research for the last 15 years and has been associated and obesity. Dr Hamid
with various research projects of AYUSH and WHO. Jan has received several
industry awards during the
course of his career. These
include the Malaspina
Scholar Travel
Award by the
International
Life Sciences
Institute,
USA in 2015
and Fellow
Membership
of the
Nutrition
Society of
Malaysia.

FAO elects Qu Dongyu of China as DG

Qu Dongyu of China has been the Organization. To his credit,
elected Director-General (DG) Qu has a good track record.
of the Food and Agriculture As China’s vice-minister for
Organization of the United agriculture, he worked on several
Nations (FAO). Qu Dongyu rural development projects all
received a total of 108 votes over the world and was in tight
out of 191 cast, constituting contact with many UN countries
a majority in the first round. during that time. He becomes
The election took place during the first Chinese national and the
the 41st session of the FAO first person from a Communist
Conference (June 22-29, 2019), country to hold the FAO director-
the highest governing body of general’s chair.

NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in PEOPLE NEWS 43

PepsiCo announces senior leadership appointment

PepsiCo, Inc. has announced that joining the company in 2006. He Chief Marketing Officer in 2014. In
Ram Krishnan, Chief Executive held successive roles at Frito-Lay, 2016, Krishnan was promoted to the
Officer, Greater China for PepsiCo, ultimately becoming the business's role of North American Commercial
has been appointed to the role of General Manager and Senior Vice
PepsiCo's Global Chief Commercial President, Walmart Customer Team,
Officer. Krishnan will continue to where his strategic thinking and
lead PepsiCo's Greater China sector deep consumer understanding
at this point. He replaces Laxman helped cement a strong relationship
Narasimhan who is departing with one of the company's most
the company to become Chief important customers. He was
Executive Officer of the Reckitt appointed to lead PepsiCo's China
Benckiser Group. Krishnan is a business in 2017. In China, Krishnan
highly experienced and successful has displayed an ability to quickly
PepsiCo executive who has brought adapt to new cultures, developing
a strategic mindset and outstanding locally-tailored supply chains and
judgment to each of his roles since go-to-market capabilities.

Costa Coffee Parag Milk Foods brings
new CEO from Britannia
appoints new MD
Dairy major Parag Milk Foods, which offers the Go
Costa Coffee has announced the appointment of Neil brand of cheese, has appointed Venkat Shankar as
Lake as the new Managing Director of Costa Coffee its new chief executive officer (CEO). Shankar joins
UK&I. Lake, who joined Costa Coffee in September Parag Milk Foods’ from listed peer Britannia Industries
2018 as Retail and Operations Director, relocated Ltd, where he was a vice-president and head of the
from Australia where he most recently worked as dairy business. Shankar’s mandate will be to provide
a Senior Executive for Coles Supermarket. Lake’s strategic direction to the company and help achieve
appointment follows the resignation of Jason Cotta. long-term and short-term objectives. A graduate of
Jason, who has worked for Costa Coffee for over eight Indian Institute of Technology-Kanpur and Indian
years, across both the UK and global business, has left Institute of Management-Ahmedabad, Shankar has
to take up a Chief Executive role and finished at the three decades of professional experience, including a
end of June, with Lake has started his new role on 1st stint as the sales director of PepsiCo’s India business. He
July. Lake has had a successful career spanning across also served as an executive director at HT Media Ltd and
retail operations, store development, merchandise as an investment director for private equity firm Peepul
and general management. Capital Advisors.

44 SUPPLIER NEWS NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in

Firmenich Mondi launches
recyclable packaging film
acquires
Austria based sustainable paper and packaging solutions provider Mondi
stake in Group has developed a fully-recyclable polypropylene construction for
thermoforming applications which offers a 23 per cent reduction in carbon
Chinese footprint compared to existing packaging. The recyclable polypropylene film
is designed for the thermoforming of flexible films for modified atmosphere
flavours firm packaging (MAP) and vacuum packaging, which is known for its ability
to extend the shelf life of products such as meat and cheese. The new,
Firmenich has acquired a coextruded material includes a top and bottom web, with an internal barrier
minority stake in China- layer that comprises less than 5 per cent of the entire
based flavours firm ArtSci structure, meaning it qualifies as a mono-material
for an undisclosed sum, construction and is fully recyclable in existing waste
boosting its presence streams. The German-based Institute for Recyclability
in the Chinese market. and Product Responsibility (Institut cyclos-HTP)
Hangzhou-headquartered has independently certified that both
ArtSci predominantly the top and bottom webs of
specialises in ingredients this construction have the
for the dairy and highest qualification ‘Class
beverages sectors, and AAA’ in recyclability. The
Firmenich claims that the previous multi-material
company is recognised construction rendered
in China for its best-in- the previous packages
class service levels, as unrecyclable and also resulted
well as agile and fast in a much higher carbon footprint.
business model. With
more than 130 employees, Tetra Pak opens
ArtSci also boasts a 8th factory in APAC region
broad distribution
network across central Tetra Pak has opened an aseptic packages. There is the possibility of
and western China. carton packaging factory in producing more packaging formats
The deal further boosts Vietnam following an investment from the facility in the future.
Firmenich’s operations of €120 million. Located in Binh According to Tetra Pak, the liquid
in the country, building Duong province, north of Ho Chi food market in Vietnam has been
upon the recently Minh City, the site marks Tetra Pak’s growing at a 6 per cent CAGR for the
agreed distribution eighth factory in the Asia Pacific last three years and is projected to
partnership with Layn region and will serve both the grow at a similar pace during
Natural Ingredients, a domestic and export markets. The the next three years.
China-based producer of factory has an expandable capacity
plant-based sweeteners, of 20 billion packs per annum and
flavours and botanicals. currently produces the
Firmenich has also made Tetra Brik Aseptic
a number of significant and Tetra Fino
production investments in Aseptic
the country over the last
few years, including the
construction of a flavour
manufacturing plant in
Zhangjiagang, and the
inauguration of a research
centre in Shanghai.

NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in SUPPLIER NEWS 45

Hindalco, Ball Beverage, Can-Pack India form association

Hindalco Industries Ltd., a company Can Association of India (ABCAI), showcase the benefits of beverage
of the Aditya Birla Group, Ball aims to build sustainable aluminium cans in logistics, refrigeration, water
Beverage Packaging (India) and beverage packaging practices to and power conservation. The studies
Can-Pack India have formed a bring about a quantum positive will help to drive the framing,
consortium to popularise the use of impact on business, environment development and dissemination
aluminium beverage packaging. The and society. As a part its programme, of best practices for the beverage
consortium, Aluminium Beverages ABCAI will commission studies to packaging industry.

DuPont sells food Denali expands capacity for
manufacturing ingredients
colors business
Denali Ingredients is again space and improve
DuPont has divested its Natural Colors investing in and expanding
business, which is part of the DuPont Nutrition its food ingredients production flow of the
& Biosciences (N&B) segment, to DDW, The manufacturing capabilities
Color House. DDW is a global privately held with the opening of an
company specializing in natural color solutions additional 98,000-square-
for the food and beverage industry. The foot manufacturing facility
divestiture closed in the last week of June located in Wisconsin. The
2019. Financial terms were not disclosed. new facility marks another
The sale is part of DuPont’s strategy that major investment Denali is
is expected to result in the sale of various making in the industries it
businesses as a way to maximize shareholder serves. It will house a state-
value. The Natural Colors business offers of-the-art commercial oven
quality natural colors to a global customer that will produce a new
base and is an attractive business with two line of baked inclusions,
world-class production sites. However, it is not including brownie and
part of N&B’s strategic focus areas. Following a cheesecake pieces popular
strategic review of the Natural Colors business, in ice cream and other sweet
the company concluded that it would likely treats. This expansion will
deliver greater value as part of a dedicated and also double the production
leading colors player.

company's current extruded

doughs, bits, flakes and bark

products. During the design

phase, due consideration

was given to key operational

improvements. Frozen

storage capacity is tripling,

which will accommodate

expanding product

offerings. The design

also includes a focus on

food quality and safety,

with modern sanitation

equipment and processes,

isolated production spaces

and a quality control lab

outfitted with updated

testing equipment.

46 SCIENCE NEWS NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in

PGIMER tests Experts in Canada create
an encyclopedia of milk
vitamins to
A new database of milk has been database can be a launch pad for
treat kala azar created by University of Alberta further exploration related to health.
researchers in Canada. The newly The team is hoping it will inspire
A team of scientists at the launched, one-of-a-kind Milk more research into milk and milk
Postgraduate Institute Composition Database (MCDB) lists products.
of Medical Education more than 2,000 compounds found
and Research (PGIMER), in one of the world’s most popular
Chandigarh, have found that drinks. The database brings together
a combination of Vitamin scattered findings drawn from their
A and Vitamin D3 could be research of 150 existing studies about
used to treat kala azar. The milk composition worldwide, along
parasite causing kala azar with results from chemical analysis
mainly affects liver, spleen in the lab of various substances in
and bone marrow. Vitamin local milk varieties, including metal
A has been shown to ions, vitamins, organic acids and
prevent several ailments like amino acids. Through five years of
diarrohea and respiratory work, the researchers were able to
diseases while Vitamin D3 identify 2,355 compounds, including
has been demonstrated to 168 never before reported in milk.
have therapeutic effects The researchers believe that the
on various organs and
tissues. The scientists US researchers prepare drug
looked at viability of Vitamin delivery system from turmeric
A in combination with
Chenodeoxycholic acid, A group of researchers from the Washington State University has developed
which is a bile acid and a new drug delivery system with the help of curcumin, the main ingredient in
which has been shown the spice turmeric that successfully prevents bone cancer cells to spread and
to prevent formation
of gallstone. Scientists promote the growth of healthy
found that the mice that bone cells. The work could
were treated with vitamin lead to better post-operative
A-vitamin D3 combo treatments for people with
developed significant osteosarcoma. Turmeric has
inhibition against the been used in cooking and
disease on the 21st day as medicine for centuries in
after the administration. The Asian countries, and its active
mice treated with vitamin ingredient, curcumin has been
A- Chenodeoxycholic acid shown to have anti-oxidant,
combo did so on the 28th anti-inflammatory and bone-
day. This indicates that the building capabilities. It has also
two combos could possibly been shown to prevent various
be used as an adjunct to forms of cancers. In their study,
build immunity against the the researchers used 3D printing to build support scaffolds out of calcium
disease in people living in phosphate. While most implants are currently made of metal, such as ceramic
kala azar endemic areas. scaffolds, which are more like real bone, could someday be used as a graft
This could also be of use material after bone cancer surgery. The researchers incorporated curcumin,
in treatment of kala azar encapsulated in a vesicle of fat molecules into the scaffolds, allowing for the
not responding to the gradual release of the chemical.
commonly used drugs.

NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in SCIENCE NEWS 47

NIN develops pre-pregnancy nutrition kit

Underscoring the importance of pre- overweight, smoking, alcohol
conception nutrition, Hyderabad consumption, lack of adequate
based National Institute of Nutrition physical activity and sanitation as
has developed a kit to address the well as hygiene are to be addressed
pre-pregnancy nutritional needs of irrespective of pregnancy planning,
women.The kit with a ready-reckoner which is essential to improve
chart tries to inform the newly-wed outcomes. Several studies show
couples and their family members that micronutrient supplementation
on ways to ensure nutrition, personal and food supplementation during
hygiene and immunisation of woman pregnancy can only correct maternal
before conception. Preconception nutrient deficiencies, but effects are
risks like under nutrition, anaemia, not adequately passed on to the
malnutrition, low Body Mass Index, child's health outcomes.

IIT-KGP develops Cornell receives $1.8M
curd-based
wound healing gel for food science research

A team of scientists from the Indian Institute of The U.S. Department of Agriculture’s National Institute
Technology (IIT), Kharagpur has synthesized a of Food and Agriculture has awarded $1.8 million to
low-cost gel from curd which not only retards the two food science research projects at Cornell University.
growth of antibiotic-resistant bacteria but also One project improves the commercial viability of a new
enhances wound healing. The scientists made food packaging material that actively reduces the need
curd by inoculating three strains of bacteria - for preservatives, while decreasing food waste; the other
Streptococcus thermophilus, Lactobacillus casei, project improves juice and beverage production to keep
and Bifidobacterium bifidum, which they obtained the fresh taste in concentrates. The first project involves
from National Collection of Dairy Cultures at Karnal- removing the preservatives in food products – such as
based National Dairy Research Institute. They then sauces, mayonnaise or salad dressing – would severely
collected the drainage water from the curd and diminish shelf life, even with refrigeration. But by adding
purified it for bioactive peptides. They added ten chelating agents – compounds that can sequester
micrograms of the peptide to 0.1% trifluoroacetic metal ions – to the jar or bottle itself, the food can last
acid and zinc nitrate to form a hydrogel. Scientists much longer without the additives seeping into the
tested the efficacy of the hydrogel against two food. During the research phase in the second project,
antibiotic-resistant strains. One of Staphylococcus the researchers will work directly with consumers and
aureus and another of Pseudomonas aeruginosa. producers to ensure that the packaging material meets
The hydrogel killed both the strains. Pseudomonas, food-production, supply chain needs and that consumers
however, required a higher dose of hydrogel/ are more likely to accept this new technology.
peptide than Staphylococcus.

48 ACADEMIC NEWS NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in

IIFPT opens new modelling, NIN to
nanoscale processing unit
conduct
The Indian Institute of Food intricate transport phenomena in
Processing Technology (IIFPT), food systems. The unit uses advanced study for
Thanjavur, Tamil Nadu has opened computing methods and undertakes
a Computational Modelling and industry and other external funded preventing
Nanoscale Processing Unit which research projects in this field. The unit
was inaugurated by Union Minister of will also conduct studies on nano- stunting
State for Food Processing Industries level food processing. This includes
Ramweswar Teli in June 2019. This strategies for nanoencapulation, The National Institute of
recently launched unit focuses on nanoemulsions, nano delivery Nutrition (NIN), Hyderabad
the application of computational systems, nanopackaging and other is conducting a cohort
fluid dynamics in various agri-food advanced applications. Research and study, where they will enroll
processing applications. Modeling development on various aspects of pregnant women and follow
is a powerful tool for optimizing nanostructured foods, nanocarrier the children until two years
and improving process control over systems, nano food additives, of age in Addagutta slums
various unit operations by acquiring nanocoatings, and development of in order to study stunting.
an in-depth understanding of the nanosensors are under progress. It is one of the important
nutritional problems in
CFTRI to host Bioprocessing India currently as per the
India Conference 2019 latest national family health
survey about 38 per cent of
The 7th Bioprocessing India Conference is scheduled to be held at CSIR-Central children in India are stunted.
Food Technological Research Institute (CFTRI), Mysuru during December 14- Stunting is a result of poor
adverse environment for
16, 2019. It would provide an ideal platform children which include lack
for bringing together the interdiscplinary of nutritious food, low birth
global network of experts, young researchers rate because of the mothers
and industry representatives to discuss and are undernourished, poor
exchange ideas on advances, and new trends sanitation, and infectious
in research in bioprocessing. Bioprocessing disease. The study is going
combines biotechnology and engineering for the to develop a cohort of 500
manufacturing of materials from bioresources. women starting from the
These will also include fundamental biomolecular second month of their
research on proteins, enzymes and microbes, biosensors, bioseparations pregnancy and following
and bioreactors. This conference proposes to provide an open forum to the the mother after the child is
bioporessing research community to explore and understand this intricate born until the child becomes
relationship of bioprocessing with agri-food resources. two years of age. They are
doing this study in India,
Indonesia and Senegal (West
Africa) and will be collecting
genetic markers as it is all
linked with environment-
gene interaction. After they
collide all the data they can
better understand the causes
of stunting and decide at
which age or which stage
of pregnancy intervention
needs to be there and at
what time point.

NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in INGREDIENTS NEWS 49

DSM, Avril collaborate for Kröner-Stärke
launches spelt
canola derived product gluten and starches

Royal DSM (DSM) is joining forces with French agro- German flour and starch company Kröner-Stärke
industrial group Avril to develop a new protein based is expanding into one of the oldest grains, with its
on non-GMO canola, coined CanolaPRO. The facility of Vital Spelt Gluten and Spelt Starches range. The
Saipol, an Avril subsidiary, will likely be the state-of- clean label products are marketed as containing
the-art industrial production site in Dieppe, France. It no additives and being GMO-free, appealing to
will be fully dedicated to producing canola proteins, consumers seeking more natural options. Both
with first production expected to hit the commercial ranges are available worldwide, and can be used in
market by the end of 2021. DSM’s experience in food and most baking applications. The gluten can also be
beverage solutions, in combination with Avril’s 35 years used as a meat replacer. The company’s all-natural
in agriculture, will allow the companies to effectively processing facility will be used to produce the
respond to the growing consumer demand for plant- products without microbiocides – a substance used
based proteins. The protein’s functional properties, to reduce microbe infectivity. The spelt starch range
nutritional value and balanced taste profile make it includes native spelt starches for use in bakery
suitable for a range of applications such as meat and dairy products where volume, a fine crumb structure or
alternatives, beverages, baked products and bars. a crunchy structure is required, such as in pound
cakes or cookies.

Scentium invests €2M to revamp production plant in Spain

Scentium, the flavor up with new flavor designs in record its physical-chemical
division of the time and quality. The company has labs and automated
Iberchem Group, has more than doubled the capacity of many of its technical
invested €2 million to operations, enabling
revamp the production projects to be carried
plant at its head out simultaneously.
office in Spain. The Other improvements
improvements are include the acquisition
expected to increase of a new NIRO atomizer
the flavor offerings by and the reduction
almost 40 per cent and in environmental
the new center. Part emissions as well as
of the revamp includes the use of prevention of work-related hazards
two new robots (Roxane K and GT) by decreasing the handling of heavy
which will allow Scentium to come loads.

50 EVENT DIARY NUFFOODSSPECTRUM | August 2019 | www.nuffoodsspectrum.in

Anutec International September World Food India 2019 November
FoodTec India 13-15, 1-4,
2019
World Food India is a 2019

Organised by Koelnmesse, the 14th unique opportunity for global

edition of trade fair for food and drink processing and domestic stakeholders to interact,

suppliers industry- ANUTEC International FoodTec collaborate, and connect with each other.

India along with its concurrent trade fair PackEx The conferences will delve deep into

India will be organized in New Delhi. global trends in different areas of the food
 Pragati Maidan, New Delhi
 http://www.foodtecindia.com processing sector such as technologies,

innovation, leadership, value chains and

will provide an understanding of global and

Indian markets. The participants will have

an opportunity to listen and learn from

November the top CEOs, policy makers, and experts
8 – 9,
51st Annual National Conference 2019 from around the globe and gain insights on
of Nutrition Society of India
the functioning of the entire eco-system

of food processing. World Food India is a

Achieving Food and Nutrition Security unique opportunity for global and domestic
(FNS) is a priority in developing countries. One of the
key routes to achieve a resilient global food system stakeholders to interact, collaborate, and
and improved FNS requires a reorientation of relevant
policies. Among them, policies associated with the connect with each other. The conferences
creation, adoption and adaptation of technologies,
knowledge and innovations and with their related will delve deep into global trends in different
institutional adjustments are the key factors to
counter the complex and evolving challenges of areas of the food processing sector such as
the global food system. In this regard the Nutrition
Society of India will showcase innovations in securing technologies, innovation, leadership, value
FNS and its impact on FNS. It will explore the use
of traditional knowledge and technology in attaining chains and will provide an understanding of
FNS; taking into consideration the views of all the
concerned stake holders. It will highlight the priorities global and Indian markets. The participants
of FNS innovations.
 Rajiv Gandhi Centre for Biotechnology, will have an opportunity to listen and learn
Thiruvananthapuram, Kerala
 http://www.nsi2019.com/ from the top CEOs, policy makers, and

experts from around the globe and gain

insights on the functioning of the entire

eco-system of food processing. The theme

for this year’s conference is on "FORGING

PARTNERSHIPS FOR GROWTH". Spread

over 40000 sq. meters of premium space

across the beautiful and centrally located

Raj Path, the World Food India exhibition

will have participation from major global

players as well as Indian companies from

Food Processing and allied sectors. The

exhibition will have sectoral focus, showcase

November country strengths in country pavilions, as
22 –23,
International Conference 2019 well as have states pavilions where states
on Surgical Nutrition - 2019
(provinces) of India will showcase their best

in terms of products, agri-horti clusters,

With the theme “Advancing Surgical infrastructure and supportive policies.

Nutrition in India" the conference will explore new It is a promising platform to showcase

topics in surgical nutrition and application of various offerings and services along the food value

Nutrition Intervention techniques in different Indian chain - production, processing, packaging,

clinical settings. technology, equipment, storage, logistics or
 M.S. Ramaiah Medical College, M S Ramaiah
retail.
Nagar, Mathikere, Bengaluru, Karnataka
 http://www.iapen.co.in/icsn2019/welcome.html  New Delhi

 http://www.worldfoodindia.gov.in/