Promoting innovative nutritional foods Adolescence, as defined by the World Health Organisation (WHO) is a period of rapid physiological, sexual, neurological, and behavioural growth, and it lays the foundation for adopting adult roles and responsibilities. As quoted by UNICEF, “Adolescence is a nutritionally vulnerable time when rapid physical growth increases nutrient demands. Dietary behaviours established in adolescence may contribute to nutrition-related problems that have consequences for long-term health.” In a country like India where adolescents and young people account for nearly one quarter of the total population, improving food habits for adolescents to reduce the prevalence of life-long health problems becomes extremely important. Keeping in mind adolescent’s nutrition requirements in our country, the government and the food industry are taking initiatives by launching many new schemes and products. Let's get up close and find out more.