FFOODSSpectrum Sep 2023

www.nuffoodsspectrum.in 52 pages including cover PUNE | Volume 11 | Issue1 | September 2023 | `150 TH Promoting Public Health With FOOD SAFETY

"We connect with the Nutraceuticals Marvels and Empower the Whole Food Ecosystem in India" Explore the FFOODS Spectrum India World Now ! www.nuffoodsspectrum.in www.nuffoodsspectrum.asia

Scan the QR Code Scan the QR Code Scan the QR Code Scan the QR Code Australia releases national strategy to tackle eating disorders Japan’s seafood exports to China tumbles by 33% in July due to radioactivity inspections NTU develops technique for making lactic acid from jackfruit seeds South Korea’s Food Science develops world’s first hangover drink with protein blowfish TOP STORIES 'nuFFOODS Spectrum' monthly publication is owned by MM Activ Sci-Tech Communications Pvt. Ltd., Published and Printed by Ravindra Boratkar, Printed at Spectrum Offset, D2/4, Satyam Industrial Estate, Behind CDSS, Erandawana, Pune - 411 038. and Published at 'Ashirwad', 36/A/s, S. No. 270, Pallod Farms, Baner Road, Near Bank of Baroda, Pune - 411 045. Editor: Narayan Kulkarni Reprinted for private circulation. Volume 11 | Issue 1 | September 2023 www.nuffoodsspectrum.in Publisher & Managing Editor Ravindra Boratkar Editorial Chief Editor Dr Milind Kokje [email protected] Advisor - Content Vijay Thombre Editor: Narayan Kulkarni [email protected] Executive Editor: Dr Manbeena Chawla [email protected] Assistant Editor - Nitesh Pillai, [email protected] Content Team Singapore: Hithaishi C. Bhaskar [email protected] Social Media Communications: Vipan Kumar [email protected] SOUTH REGION Apoorva Mahajan Key Account Executive “NITON”, Block B, First Floor, 11/3, Palace Road, Bangalore 560052 Mobile: +91-7724025888 [email protected] NEW DELHI International offices Dr Manbeena Chawla Media Coordinator 103-104, 1st Floor, Rohit House 3 Tolstoy Marg, New Delhi - 110001 Mobile: +91-8861043732 [email protected] PUNE Vrushti Kothari Business Development Executive Ashirwad, 36/A/2, S.No. 270, Pallod Farms, Baner Road, Pune-411045 Mobile: +91-7798935660 [email protected] NAGPUR Manisha Boratkar 402, Govind Apartments, Shankar Nagar Square, Nagpur - 440 010 Tel. +91-712-2555 249 MUMBAI Mandar More Regional Business Manager 1st Floor, CIDCO Convention Center, Sector 30A, Vashi, Navi Mumbai, Maharashtra-400703. Mobile: +919870009281 [email protected] ASIA PACIFIC AND SOUTH EAST ASIAAnkit Kankar General Manager- ( Strategy and Marketing) #08-08, High Street Centre, 1 North Bridge Road, Singapore - 179094 HandHeld: +65 90150305 [email protected] SINGAPORE Saradha Mani MM Activ Sci-Tech Communications #08-08, High Street Centre, 1 North Bridge Road, Singapore - 179094 Tel : +65 6336 9142 Mobile: +6590681202 [email protected] NORTH AMERICA & EUROPE BioSpectrum Bureau MM Activ Sci-Tech Communications Mobile: +91-9579069369 E-mail: [email protected] MM Activ Sci-Tech Communications Production & Design MEDIA VISION, Pune Cover Design Dominix Strategic Design Pvt. Ltd. Business CEO Manasee Kurlekar [email protected] General Manager- ( Strategy and Marketing) Ankit Kankar [email protected] Operations and HR Asmita Thakar [email protected] Circulation, Subscription and Media Enquiry: Sudam Walekar [email protected]

Letter from Publisher Ravindra Boratkar Publisher & Managing Editor, MD, MM Activ Sci-Tech Communications Pvt. Ltd. Dear Readers, A decade is not a very long period in any institution’s life, but certainly a significant one as it is the first major phase that decides the future course of action. With this issue, your favourite nuFFOODS Spectrum, India's first magazine catering to the Nutraceuticals, Nutritional, Functional Foods and Dietary Supplement sector, is completing 10 years, as its first issue was launched in September 2013. It is an interesting coincidence that the Food Safety and Standards Authority of India (FSSAI), established on September 5, 2008, will be completing 15 years. To commemorate both occasions our content team has decided to develop a vision for the next 10 years with the help of industry leaders. It is important because the Indian food processing industry, with a market size of $866 billion in 2022, is playing, and will continue to play, a vital role in the economy's growth. The domestic food market is projected to grow by over 47 per cent between 2022 and 2027, reaching $1,274 billion. In 2023, the food market will generate $963 billion in revenue and the market is anticipated to expand at a CAGR of 7.23 per cent between 2023 and 2027. India has great potential to become a global processed food export powerhouse as it includes a rich agricultural resource base, strategic geographic location and proximity to food-importing nations, and an extensive network of food processing training, academic, and research facilities. In such a situation, the role of the FSSAI is also going to be very important. Hence it is vital to understand how the industry looks at and expects from the regulator. We are showcasing the views of industry leaders on the “Agenda for FSSAI for the next 10 years”. Different leaders from different sub-sectors have written from the perspective of the sub-sector they represent. In addition to that, there will be regular news and some interviews. But most of the issue will be devoted to the main topic. I, along with my entire content, sales and administration team, thank all our subscribers, readers, advertisers, contributors and well-wishers on this occasion of a decade of achievement. This journey would not have been possible without your active support. I am confident that you will continue to support us in future with the same zest and zeal. Happy reading! Thanks & Regards, Yours Sincerely, Ravindra Boratkar Publisher & Managing Editor NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in 5

INSIDE 6 NUFFOODSSPECTRUM | March 2020 | www.nuffoodsspectrum.in INSIDE NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in 15 24 17 26 18 20 22 23 FSSAI's Decadal Agenda to Elevate India's Tea Industry Elevating the dynamics of Indian Dairy industry Boosting India's Nutraceuticals Market Enhancing India's Edible Oil Production 10-Year Roadmap to Boost India’s Health Supplement Market India's Thriving Ayurveda industry Nurturing Safer, Healthier Food Ecosystem Strategies to boost plant-based food market Haresh Kathrotiya, Managing Director,G. M. Tea Packers Pvt. Ltd. Dr Kishore Indukuri, Founder, Sid’s Farm Sanjeev Jain, Joint Managing Director, Akums Drugs & Pharmaceuticals Ltd Gokaran Singh Pawar, National Sales Head, Sunpure Mihir Gadani, Co- Founder & COO, OZiva Abhishek Gaggneja, CEO and Founder, Goodveda Health Labs Private Limited Dr Prabodh S Halde, Head Regulatory Affairs, Marico Ltd and Chairman, CASMB India Sanjay Sethi, Executive Director, Plant Based Foods Industry Association (PBFIA) Promoting Public Health with Food Safety

INSIDE NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in 7 Editorial 09 Regulatory News 10 Saarc News 11 Company News 12 People News 45 Ingredients News 46 Supplier News 48 Let’s Talk Food 50 REGULARS 32 34 36 27 28 29 31 Nutrition Security by leveraging ‘Khet to Plate’ Regulatory Roadmap for Smart Protein in India Packaged with Purpose: Paving the Way for a Sustainable Decade Enhancing cold chain market in F&B space Reshaping Indian Sports Nutrition Landscape Future-proofing Food Labelling Empowering India's Microbiome Supplements Market Ravinder Grover, Regional Coordinator-Asia, Harvest Plus Astha Gaur, Policy Specialist - Regulatory Affairs, Good Food Institute (GFI) India Praneeth Tripurari, Marketing Director, Tetra Pak South Asia Ashok Gupta, Chairman & Managing Director, Rockwell Industries Limited Sudeshna Saha, The Regional Manager, Myprotein India Rashida Vapiwala, Founder, LabelBlind Dr Debojyoti Dhar, Co-Founder & Director, Leucine Rich Bio Pvt. Ltd. 37 41 43 39 “Our goal is to achieve a remarkable 40% YoY growth from the export segment” Bridging the Protein Gap with Soyabean in India How Liposomal Nanotechnology Enhances Bioavailability of Bone Health Supplements “We clocked our highest-ever revenue of Rs 220 crore in FY 2022-23” Speaking with Nutrition Bone health Manish Aggarwal, Director, Bikanervala Foods Pvt Ltd Jaison John, Managing Committee Member of CLFMA, Country Team Lead – India US Soyabean Export Council Arun Kedia, Managing Director, VAV Lipids Sanjay Jain, Director, Elanpro

8 Please send your feedback to [email protected] Thanks for your feedback. We have taken note of your suggestions and will surely try to incorporate the content accordingly in coming issues. Please keep sending us your feedback and updating us on your views about the issue and keep giving your opinions on the content. – Editor Acknowledgements/ Feedback Thanks for covering Agnivesh Health Care in nuFFOODS Spectrum August’23. Nidhi Mishra, New Delhi Thank you so much for sharing the FFS August edition. Please keep us in the loop if you plan for any stories or interactions ahead. Pallavi Dey, Delhi Thank you so much FFS for covering Modi Naturals in the August edition Neha Bahri, Delhi NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in

EDIT 9 4 2,000 is a huge number when it comes to cases filed by the authorities against food business operators (FBOs) due to non compliance with food safety standards. Information about the actions of the food regulator was given in the Parliament by Dr Mansukh Mandaviya, Health and Family Welfare Minister, Government of India. The bifurcation of the 42,000 cases filed in 2022- 23 in civil and criminal cases is 38,053 and 4,817 respectively. They are against producers of various types of foods including protein powders and dietary supplements for non-conformity with food standards. Compared to the previous year of 2021-22, there is a huge jump of 8,200 cases as around 33,800 cases were filed in that year. Out of 1,44,345 samples that were examined, over 33,000 were in violation. Prior to that, 2020-21 had 28,000 cases. Of course, the growing number of cases can be interpreted in two ways. Though it clearly indicates increasing violations, it also shows growing vigilance, monitoring and actions. Hence, although everyone expects that the number of sub-standard food cases should be reduced, the number also provides some relief that someone is really watching. The Food Safety and Standards Authority of India (FSSAI) launched special drives with the help of state food authorities back in March 2023. In this enforcement drive, 1,326 samples were collected and 1,229 sent to laboratories. Of them, 200 were found to be non-compliant. Among all types of foods, the FSSAI has paid special attention to milk as there have been more complaints about milk adulteration. In 2019, conducted a nationwide testing of milk samples. In October 2022, it again tested samples in 12 states. Out of 798 samples, 2.6 per cent were found noncompliant, 0.4 per cent were unsafe and 4.6 per cent of 394 pasteurised milk samples were found misbranded. This drive was launched following the outbreak of lumpy skin disease (LSD) in cattle. It is reportedly planning to launch one more testing drive for milk. In its efforts to ensure safe food consumption by the people, FSSAI goes beyond merely testing samples. It has opened the National Training Centre for Food Safety in Ghaziabad, Uttar Pradesh. The centre will work to enhance knowledge and skills in food safety. In another attempt, FSSAI has also launched an app to educate street food vendors about food safety. Armed with the latest technical knowledge, its monitoring and measures will be swifter and timely . Despite all these efforts, from filing cases to training the staff, FSSAI will still have to face several challenges. One of them will be due to changing eating habits, particularly of the younger generation. The changing habits are paving the way for new types of foods. With new types of foods, new types of ingredients and additives may also be introduced. The regulatory process will have to keep abreast of these changes by regularly updating regulations in all subsectors as well as regularly updating the knowledge of its staff. One training centre may not be enough in such a situation. One important factor to ensure the availability of safe food is to encourage consumers to demand the same and opt out of unsafe food. When FBOs know that consumers are careful in choosing safe foods only, automatically they will start providing the same. But this would need two things. Strong consumer education and a sign that will tell the consumer that this is surely the place for safe food. Registration of FBOs, small or big, is one step in that direction. But it’s a long process to register every FBO in each nook and corner of the country and then ensure that the FBO is only providing safe food to award him a sign of safe food. Another key challenge is that the Indian consumer is more price-sensitive than safety-conscious. The regulator will have to address these challenges. As mentioned above, although 42000 cases a year reflects effective monitoring, it also means that the road ahead will be much tougher. Dr Milind Kokje Chief Editor Tough Times Ahead NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in

10 COMPANY NEWS NUFFOODS SPECTRUM | April 2021 | www.nuffoodsspectrum.in REGULATORY NEWS Centre introduces new Ayush Visa for foreign nationals To check the domestic prices and to ensure domestic food security, the Government has been taking measures to restrict the export of rice from India. The export of nonbasmati white rice was prohibited on 20th July 2023. It has been noticed that despite restrictions on certain varieties, rice exports have been high during the current year. As the prices of Indian rice are still cheaper than the international prices, there has been a strong demand for Indian rice, resulting in record exports during 2021-22 and 2022-23. The Government has received credible field reports regarding misclassification and illegal export of non-basmati white rice. It has been reported that non-basmati white rice is being exported under the HS codes of parboiled rice and Basmati rice. As the Agricultural & Processed Food Products Export Development Authority (APEDA) is responsible for the regulation of the export of Basmati rice and already has a web-based system in place for the purpose, the Government has issued certain instructions to APEDA to introduce additional safeguards to prevent the possible illegal exports of white non-basmati rice in the garb of Basmati rice. In a major boost to fruit export prospects, the Agricultural and Processed Food Products Export Development Authority (APEDA), which works under the aegis of the Ministry of Commerce and Industry, has facilitated the export of the first trial shipment of fresh pomegranate to the USA through air route. The first export consignment of pomegranate to the USA was initiated by APEDA in collaboration with the National Plant Protection Organisation (NPPO) of India, the US’s Animal & Plant Health Inspection Service (USAPHIS), Maharashtra State Agricultural Marketing Board (MSAMB), ICARNational Research Centre on Pomegranate, Solapur (NRC-Solapur) and others. Abhishek Dev, Chairman, APEDA, said that the increase in pomegranate exports to the USA would result in higher price realisation and an increase in farmers' income. There has been an encouraging response from the importers of the pomegranate shipment. The trial shipment of pomegranate was carried out by the APEDA registered ‘INI Farms’, which is amongst the top exporters of fruits and vegetables from India. It has built a value chain of bananas and pomegranates by working directly with farmers. As the long-distance market and high cost were prohibitive in commencing commercial operations, the export of a trial shipment of pomegranate would help in building capacities amongst Indian exporters and US importers by ensuring that quality fruits are exported. APEDA sends first trial shipment of pomegranate to USA via air The Ministry of Home Affairs, Government of India has notified the creation of a new category of Ayush (AY) visa for foreign nationals for treatment under Ayush systems/Indian systems of medicine. The introduction of the Ayush Visa fulfils the proposal for the introduction of a special visa scheme for foreigners visiting India for treatment under Ayush systems/Indian systems of medicine like therapeutic care, wellness and Yoga. It is pertinent to mention that PM Narendra Modi had announced a creation of a special Ayush Visa category for facilitating foreign nationals' travel to India seeking Ayush therapy, at Global Ayush Investment and Innovation Summit (GAIIS) in Gandhinagar, Gujarat in April 2022. The Ministry of Ayush has been working on many fronts to promote the Ayush system of treatment nationally and globally. Govt to introduce additional safeguards for Basmati rice export NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in

NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in SAARC NEWS 11 WFP Pakistan to combat food insecurity WFP Pakistan strengthened its partnership with the Government of Balochistan to roll out programmes in line with its 2023-2027 five-year Country Strategic Plan (CSP). WFP will harness its expertise to provide technical assistance to relevant departments while actively mobilising resources as required. This agreement comes after the Economic Affairs Division approved WFP’s CSP for the next five years, a significant milestone towards addressing food insecurity and promoting sustainable development in Pakistan. In line with the approved CSP, WFP is signing agreements with all provincial governments to officially launch the interventions outlined in the plan for the next five years. This collaboration is a pivotal component of WFP's broader strategy to address challenges pertaining to food insecurity in Pakistan. Japan helps optimise irrigation infrastructure in Afghanistan The Food and Agriculture Organization of the United Nations (FAO), in partnership with the Government of Japan, has launched a four–year project that aims to increase the amount of irrigated land, boost local food production and strengthen the food security and livelihood resilience of more than 12,600 vulnerable people in the Kunar province of eastern Afghanistan. Facilitated by the Japan International Cooperation Agency (JICA), the $9.5 million project will also provide direct environmental benefits to local communities, helping to protect fragile rangelands and recharge vital groundwater resources, which are particularly important in the context of the increasing impacts of climate change. The project will rehabilitate the existing Nurgal irrigation canal in Kunar province, improving both the quantity and reliability of irrigation water for agricultural production and increasing the total command area – the agricultural land irrigated by the canal – by 70 hectares to a total of 643 hectares, leading to both increases in overall agricultural production and increases in productivity of at least 12 per cent. The Royal Government of Bhutan and the United Nations World Food Programme (WFP), in partnership with the International Fund for Agriculture (IFAD) has launched a $13 million five-year project funded by the Global Agriculture and Food Security Program (GAFSP), ‘Building Resilient Commercial Smallholder Agriculture in Bhutan’ (BRECSA), aimed at strengthening smallholder agriculture in the country. The project, expected to benefit over 12,000 farmer households in nearly 540 villages, will support smallholder agriculture value chains in four of the country’s most vulnerable districts - Zhemgang, Tsirang, Trongsa, and Sarpang – which also hold a strong potential for commercial farming. BRECSA’s interventions in these areas will build on IFAD’s existing work in Eastern Bhutan under the Commercial Agriculture and Resilient Livelihoods Programme. BRECSA will target subsistence, semi-commercial and commercial farmers, and aims to generate a 30 per cent increase in agricultural production in the four target districts by 2030. Bhutan launches $13 Mn project to strengthen smallholder agri

12 COMPANY NEWS NUFFOODS SPECTRUM | April 2021 | www.nuffoodsspectrum.in COMPANY NEWS Sid’s Farm, a dairy brand based in Telangana, announced the launch of its new salted butter range which includes- Cow Butter and Buffalo Butter. These products are available in Hyderabad and Bengaluru markets, where they are distributed through the direct-to-consumer channel from August 1, 2023. The new butter range, which boasts no antibiotics, preservatives, and hormones, comes in 100 gm boxes for easy application. Sid's Farm has been promoting the concept of pure, healthy adulterant-free milk and milk products since its inception in 2016. The company adheres to stringent norms and test processes to ensure the highest quality of milk and dairy products. Each batch of milk undergoes several tests to eliminate the presence of urea, sugar, glucose, starch, peroxide, baking soda, caustic soda, formalin, melamine, and three classes of antibiotics among other things to address the chances of any adulteration at a micro level. Their state-of-theart lab conducts more than 6,500 tests every day to ensure nothing but real adulterant-free milk and dairy products are supplied to their customers. Delhi-based Akums Drugs and Pharmaceutical Limited is actively expanding its presence in the nutraceutical gummies market, responding to the escalating demand for gummy supplements among health-conscious consumers. This strategic entry represents a significant milestone in the company's commitment to broadening its portfolio in gummies manufacturing, allowing Akums to address various health needs and contribute to the overall well-being of individuals across different age groups. Leveraging two decades of experience and expertise, Akums is now poised to set new standards in the industry with its innovative and reliable quality gummy supplements that cater to the general wellness and nutritional requirements of adults, paediatrics, and geriatric populations. Gummy supplements being tastier and easy to consume alternative dosage forms have garnered immense popularity and are rapidly empowering the healthier evolution of the wellness market. Recognising this trend, Akums has embarked on this exciting journey with the production of their new gummies formulations. Akums' gummy supplement formulations include multivitamins for kids, immunity boosters, healthy hair, PMS balance, urinary health, eye health, weight loss, etc. These gummies come in various combinations of premium flavours, and colours, and are formulated with pectin base. Variants such as no added sugar and sugar-based gummies are also available. Rockwell Industries, a leading refrigeration innovator, and cold chain appliance manufacturer announced the opening of its state-of-the-art ‘Rockwell Experience Center’ in Hyderabad. It displays 5 realistic sets up - a Bakery, a Professional Kitchen, a Bar, an Ice Cream Parlor, a Supermarket, and the latest cold chain systems. The first of its kind in India, spread over a 4000 sq ft immersive centre, aims to transform the way consumers and businesses understand the importance and benefits of cold chain and refrigeration technologies. Industries and sectors that stand to benefit the most from the technologies highlighted in the Experience Zone include Hospitality (hotels, restaurants, catering, and QSR), Ice cream and Dairy, Beverage, and medical sectors. Through this initiative, Rockwell hopes to make a significant impact within the cold chain and refrigeration industry. Rockwell introduces India's first cold chain experience centre Akums expands presence in nutraceutical gummies market NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in Sid’s Farm launches salted butter range in Hyderabad & Bengaluru

COMPANY NEWS 13 Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella, announced its entry into the premium and rapidly growing category of Cold Pressed Oils. Tata Consumer Products is launching a range of 100 per cent pure and unrefined cold-pressed oils under its brand ‘Tata Simply Better’. The Tata Simply Better Cold Pressed Oils collection features four variants: Virgin Cold Pressed Coconut Oil, Cold Pressed Groundnut Oil, Cold Pressed Mustard Oil, and Cold Pressed Sesame (Gingelly) Oil Coldpressed oils have gained immense popularity due to their numerous health benefits and distinctive flavour profiles. Tata Simply Better Cold Pressed Oils are extracted using the Cold Pressed technology, which mirrors traditional methods of oil extraction to ensure the preservation of vital nutrients, rich aroma, and authentic flavour. This distinct method yields edible oils that are suitable for everyday cooking. Tata forays into cold-pressed oils category Modicare Limited, one of India’s leading direct-selling companies, announced the launch of tailor-made Sci-Vedic products personalised for Men and Women under its 'Well' range. Dedicated to providing comprehensive nutrition, health, and wellness offerings, Modicare continues to expand its product portfolio to cater to the diverse needs of individuals pursuing a healthy lifestyle. Well Multivitamin Multimineral Women & Well Multivitamin Multimineral Men are tailor-made formulations that help meet the unique nutritional needs of women & men, and Well Cranberry + D-Mannose, is a balanced formulation for maintaining urinary tract health in women. Multivitamin Multimineral for Women comprises 30 essential nutrients including 12 Vitamins, 11 Minerals, 4 Herbal Extracts, and 3 Amino Acids & Antioxidants that work harmoniously to help strengthen the immune system, enhance energy levels, and combat stress & fatigue. Enriched with antioxidants and herbal extracts, this formulation offers many health benefits that help promote healthy hair, nails, and skin while providing vital mental and bone health support. Multivitamin Multimineral for Men encompasses 26 essential nutrients, including 8 Vitamins, 10 Minerals, 4 Amino Acids, and 4 Herbal Extracts, that help boost metabolism, bolster mental well-being and maintain a robust nervous system. These ingredients help strengthen the immune system, enhance stamina and endurance, and foster sustained energy levels. With added antioxidants, this formula helps nurture healthy muscle function. Tata Consumer Products (TCP) announced its entry into the premium Kashmiri saffron category under its provenance brand Himalayan. With the launch of Grade 1, 100 per cent pure Kashmiri saffron, it is extending its existing product portfolio comprising Natural Mineral water, Honey, and Fruit Spreads into this new category. Himalayan is directly sourcing the Grade 1 Kashmiri saffron from the valleys of Kashmir. The superiority of Kashmiri saffron lies in it widely being recognised as one of the best in the world. It surpasses saffron sourced from other regions like Iran, which is a major exporter to India, in terms of its high concentration of key compounds crocin, safranal, and picrocrocin giving it a deep red colour and distinct aroma. Kashmiri Saffron has a crocin content of 8.72 per cent, while Iranian Saffron has 6.82 per cent as per Quality Control Lab, Directorate of Agriculture, J&K, making it more beneficial for consumers’ well-being. Tata Consumer Products enters Kashmiri saffron category Modicare launches dietary supplements for men and women NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in

14 NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in Promoting Public Health with Food Safety To regulate the manufacture, storage, distribution, import, and sale of food and to facilitate the safety of food, on September 5, 2008, the Government of India set up the Food Safety and Standards Authority of India (FSSAI) under the Ministry of Health & Family Welfare, Government of India. In its 15 years of existence, the regulator has supported stakeholders and protected and promoted public health through the regulation and supervision of food safety. The FSSAI has six regional offices and notified 14 referral laboratories, 72 State/UT laboratories located throughout India and 112 laboratories as NABL accredited private laboratories. Since its inception, the FSSAI has diligently worked to consolidate food-related laws, establish food safety standards, and ensure the availability of safe and wholesome food for human consumption. Over the past decade and a half, the FSSAI has undergone remarkable reforms that have contributed to India's evolving food landscape.  Due to its constant efforts the Indian food processing industry has grown rapidly with an average annual growth rate of 8.3 per cent in the past five years. With a market size of $866 billion in 2022, the food industry will play a vital role in the country's economic growth. The domestic food market is projected to grow by over 47 per cent between 2022 and 2027, reaching $1,274 billion. In 2023, the food market will generate $963 billion in revenue and the market is anticipated to expand at a CAGR of 7.23 per cent between 2023-27. Five years into the launch of FSSAI, in September, 2013, MM Activ Sci-Tech Communications, India's leading Tech Media and Events company launched nuFFOODS Spectrum, India's first magazine catering to the Nutraceuticals, Nutritionals, Functional Foods and Dietary Supplements sector. With the changing market requirements MM Activ changed the focus of the magazine to Food Tech and Business Industry covering Food Ingredients, Food and Beverages, Food Processing, Food Packaging, Food Technology, Dairy Technology, Food Testing Labs and allied sectors. This month we are celebrating the 10th anniversary of nuFFOODS Spectrum   To mark this special occasion which coincides with the 15th anniversary of FSSAI, we have reached out to the industry leaders and covered the views of 15 experts from the industry such as dairy, tea, nutraceuticals, packaging, processing, ingredients, health supplements, ayurveda, wellness, edible oils, sports nutrition, labelling, and supply chain in the following pages. The experts have not only applauded the role played by FSSAI so far, but also offered suggestions and set an agenda for FSSAI to make the industry consumer friendly and robust to compete locally and in the global market, while protecting and promoting public health through the regulation and supervision of food safety.

NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in 15 Quality Assurance and Standardisation: A Harmonious Blend In an industry where diversity rivals the myriad flavours of tea, maintaining consistent quality is a formidable challenge. FSSAI's roadmap must encompass the formulation of rigorous quality benchmarks covering both chemical standards and sensory attributes. This comprehensive approach would shield consumers from subpar products while raising the profile of Indian teas on the global stage. Sustainability and Traceability: Sip with a Conscience Modern times demand sustainability. FSSAI's strategic goals should extend towards advocating sustainable practices across the tea supply chain. This includes promoting eco-friendly cultivation, reducing the carbon FSSAI's Decadal Agenda to Elevate India's Tea Industry footprint, confirming quality plucking, assisting in the procurement of pruning machines and mechanical harvesters and ensuring ethical labour practices. A robust traceability system would provide consumers with insights into the origin and journey of their tea leaves, instilling confidence in authenticity and ethical production. Incorporating sustainability practices in tea cultivation not only ensures the longevity of this age-old tradition but also resonates with the evolving values of conscious consumers. Keeping a check on the environmental impacts of water pollution and greenhouse gas emissions and maintaining the natural ecosystem should be the priority. Research and Innovation: Crafting a Brew of Tomorrow Innovation is the compass guiding us through Haresh Kathrotiya, Managing Director, G. M. Tea Packers Pvt. Ltd. As India's tea industry continues to steep in its legacy and embrace modern demands, the role of regulatory bodies becomes paramount. The Food Safety and Standards Authority of India (FSSAI) stands as the vanguard, ensuring the safety and quality of our teas. As we tread into the next decade, it's crucial that FSSAI's agenda propels the tea industry to new heights while preserving its heritage.

16 NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in global competition. FSSAI's roadmap must prioritise substantial investment in research, yielding novel tea varieties, refined production processes, and innovative blends. This influx of fresh ideas can rejuvenate the industry, catering to evolving consumer preferences and expanding our global tea footprint. Imagine a future where Indian tea not only retains its rich heritage but also boasts unique blends that cater to modern palates. The marriage of tradition and innovation could be the cornerstone of India's tea industry in the coming decade. Popup tea stalls/mobile tea vans can be a few solutions to promote the tea culture among the millennials thereby endorsing the health benefits associated with the sip of tea. Digital Transformation: Infusion of Efficiency As technology revolutionises industries, the tea sector must not lag. FSSAI's agenda should champion the widespread adoption of digital platforms for certification, quality control, and distribution. A transparent digital ecosystem enhances efficiency, streamlines processes, and bolsters traceability – ensuring that every cup of tea carries an assurance of authenticity. Furthermore, utilising digital platforms can facilitate direct engagement between tea producers and consumers, fostering a deeper understanding of the product and its journey from farm to cup. Empowering Small Farmers: Nurturing the Roots The soul of India's tea industry resides in the labour of small tea farmers. FSSAI's agenda should foster partnerships to empower these stakeholders. By disseminating knowledge, providing resources, and ensuring fair pricing, the industry can uplift these unsung heroes, fostering sustainability from the grassroots. Spreading the benefits of modern farming techniques and offering access to global markets can transform the lives of small tea farmers, ensuring a consistent supply of high-quality tea while enriching rural communities. Vesting training modules for the farmers and upgrading their skills to cater to the demand of modern methods of farming hereby improving their livelihoods amidst a better sustainable work culture. Global Competitiveness: Sailing Beyond Horizons The world awaits, and India's tea industry must rise to the challenge. FSSAI's strategic goals should encompass collaborations with trade bodies and governments to navigate international regulations. This proactive approach can elevate exports, positioning Indian teas as a global choice. Leveraging India's reputation for producing fine teas, strategic partnerships could facilitate greater market access, enabling Indian teas to grace the cups of enthusiasts across the world. Consumer Awareness: Savouring Authenticity Informed consumers are discerning consumers. FSSAI's agenda should focus on creating awareness about tea quality and the benefits of genuine, highquality teas. This educational drive can elevate demand for quality products and deter counterfeit teas. A tea-savvy populace can drive demand for authenticity, pushing the industry to consistently prioritise quality over quantity. Regulatory Agility: Adapting to Change As the tea industry metamorphoses, FSSAI's role must evolve accordingly. An agile regulatory framework accommodating innovative practices and emerging trends while maintaining safety and quality standards is crucial for a vibrant industry. The dynamic nature of the tea industry demands regulations that can adapt swiftly to new challenges and opportunities, promoting growth while ensuring the welfare of both consumers and producers. Collaboration and Stakeholder Engagement: A Unified Brew Success is a symphony of collaboration. Dialogues between FSSAI, industry players, and research institutions can unveil challenges, devise solutions, and steer the industry towards comprehensive growth. Collaborative efforts can result in a more robust industry that leverages the expertise of various stakeholders, from tea growers to researchers and policymakers. Celebrating Diversity: A Symphony of Flavours India's tea industry celebrates regional diversity. FSSAI's agenda must applaud this tapestry of flavours, recognising unique tea cultures while maintaining stringent safety and quality standards. Encouraging regional diversity while ensuring consistent quality can enrich the variety offered to consumers, making every cup of Indian tea a unique experience. As we peer into the canvas of the next decade, India's tea industry is poised for greatness. FSSAI's strategic agenda holds the power to craft a vibrant tapestry where Indian teas epitomise excellence and authenticity. As a part of the tea industry, I envision a landscape where every cup weaves a narrative of innovation, tradition, and quality—a vision harmoniously aligned with FSSAI's mandate. Just as a perfectly brewed cup of tea brings harmony to the senses, FSSAI's role in shaping the industry's future can orchestrate harmony in India's tea landscape, ensuring a decade of growth, sustainability, and delight for consumers worldwide.

Boosting India's Nutraceuticals Market Sanjeev Jain, Joint Managing Director, Akums Drugs & Pharmaceuticals Ltd India's nutraceuticals market has been on an impressive growth trajectory, with an average annual growth rate of 21 per cent over the past five years. This market surge, fueled by a rising awareness of health and wellness, presents an opportune moment for the Food Safety and Standards Authority of India (FSSAI) to take the reins and steer the industry toward a more prosperous future. With the ambitious goal of reaching a market valuation of $18.2 billion by 2030, the FSSAI has formulated a robust 10-point agenda for the next decade. NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in 17 Enhancing Awareness and Training for Food Business Operators (FBOs) Marketers and Wholesalers All Food Business Operators, including marketers and wholesalers, must be well-informed about the latest regulations introduced by the FSSAI. To address the lack of awareness among these entities, specialised training and awareness initiatives tailored to their specific needs should be organised. Manufacturers FBOs that operate as manufacturers are a critical part of the nutraceuticals market. The FSSAI must expedite the formalisation of draft regulations related to the industry. By involving insights from manufacturers, the finalised regulations can be aligned with industry needs, while still upholding safety and quality standards. Resolving Animal Feed Supplement Regulations The regulations concerning Animal Feed Supplements are currently in a provisional state. The FSSAI needs to work on finalising these regulations, assessing their feasibility within framework of Food Safety and Standards Act (FSS Act). Transparency in Ingredient Exclusions The FSSAI should enhance its transparency when excluding ingredients from its list of approved components. Circulars explaining the rationale behind these exclusions should be issued to provide clarity to FBOs. This practice will ensure that stakeholders are well-informed about changes, and it will promote better compliance with the regulations. Inclusion of Silicon Dioxide in Manufacturing Silicon Dioxide, Amorphous (INS 551 / E 551), plays a crucial role in tablet manufacturing. Despite its approval in the EU framework and its usage in various formats, including tablets, capsules, and solutions, it is not included in the list of approved additives for Health Supplements, Nutraceuticals, Prebiotics, and Probiotics in India. Clarification on Permitted Ingredient Ranges While the permitted range of ingredients specified in Schedule-II & III (A) of FSSAI Nutra Regulations 2022 is crucial, it poses challenges for formulations containing multiple components. FOSCOS Portal Enhancement The FOSCOS Portal, which manages product endorsement applications, should be revamped to enable simultaneous endorsement of multiple modifications. This will improve efficiency and reduce delays in the approval process. Additionally, the FSSAI should introduce a systematic serialisation process that maintains consistency in serial numbers throughout the modification process, ensuring better record-keeping and traceability. Comprehensive Stakeholder Training A significant number of Food Business Operators lack complete awareness of FSSAI regulations, leading to discrepancies between industry practices and regulatory expectations. FSSAI should prioritise educational initiatives to bridge this gap, encouraging stakeholders to fully embrace and adhere to the latest regulations. Conclusion The FSSAI's proactive and strategic approach over the next decade can significantly contribute to the growth and development of India's nutraceuticals market.

18 NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in I n 2022, the Indian dietary supplements market expanded to Rs 43,650 crore in size. Projections by IMARC Group suggest that the market is anticipated to achieve a valuation of Rs 95,800 crore by 2028. This growth trajectory implies a compounded annual growth rate (CAGR) of 13.5 per cent during the period spanning 2023 to 2028. As we get to know more about nutraceuticals, the regulations from the Food Safety and Standards Authority of India (FSSAI) are getting stricter and they closely monitor the use of these products regularly and carefully to ensure they're safe. Now, amidst the above scenario, it becomes imperative for the FSSAI to chart a strategic agenda for the next decade that not only safeguards the well-being of its citizens but also propels the industry's growth. Key Initiatives to Elevate India's Health Supplement Market While there are clear signs of growth for the supplements market in India, the industry also faces some key challenges that include concerns regarding product quality, safety, and regulatory compliance. To address these issues effectively, FSSAI should formulate a comprehensive 10-year agenda that could include the following strategic initiatives: 1. Scientific Validation and Research: Recognizing the pivotal role of scientific validation in ensuring health supplement efficacy and safety, FSSAI can explore opportunities to collaborate with esteemed research institutions and industry stakeholders. Together, they can undertake in-depth scientific studies to provide invaluable insights into the effectiveness and safety of various supplements. This initiative will aim to empower consumers with knowledge, enabling them to make well-informed choices. 2. Quality Control and Testing: FSSAI places utmost importance on upholding stringent quality standards. The authority can implement rigorous quality control measures to consistently ensure the safety and efficacy of health supplements. This includes meticulous testing of every batch to ensure compliance. Moreover, FSSAI can extend its scrutiny to the raw materials, subjecting them to thorough testing for active ingredients and contaminants. Employing advanced techniques like HighPerformance Thin-Layer Chromatography (HPTLC) fingerprinting will verify the identity and integrity of herbal extracts used in these supplements, assuring consumers of both safety and efficacy. 3. Promotion of Indigenous Ingredients: FSSAI recognises the vast potential of India's diverse, nutrient-rich ingredients. These resources, often overlooked, hold the key to addressing hunger and malnutrition in indigenous communities. FSSAI can choose to spearhead efforts to document and popularise the nutritional benefits of Indigenous Foods (IFs). By enhancing awareness and demand for locally sourced foods, India can combat malnutrition and contribute to diversifying global food systems. This initiative will align with the global pursuit of diets offering superior nutrition, minimal environmental impact, cultural relevance, and economic accessibility. 4. Innovation and Research Grants: In fostering 10-Year Roadmap to Boost India’s Health Supplement Market Mihir Gadani, Co- Founder & COO, OZiva In recent years, the Indian health supplement market has observed a dynamic and evolving ecosystem. Amidst the burgeoning health-conscious population, there has been a surging demand for nutraceuticals (dietary supplements and functional foods), vitamins, minerals, and various wellness products. This is mainly due to factors that include increased awareness of health and fitness, rising disposable incomes, and a growing ageing population.

NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in 19 innovation within the health supplement sector, FSSAI can introduce research grants and incentives. This strategic move can aim to stimulate pioneering approaches and methodologies, thereby catalysing the development of more effective and diverse health supplements. By incentivizing innovation, FSSAI will be able to anticipate a surge in groundbreaking product offerings catering to a wider spectrum of consumer needs. 5. Encouraging Plant-Based Supplements Market: According to a recent report’s anticipation, the worldwide market for plant-based food will attain 77.8 billion U.S. dollars by 2025. There's also a prediction of continued expansion. The projection indicates that the market will witness an increase of over two times its current value by 2030. Hence, FSSAI can uplift such brands that operate in this industry, comply with the regulations, and perform the testing as per the standards through third-party accredited labs like GMP as they work in harmony to ensure different aspects of safety and quality across various sectors. They can acknowledge and distinguish brands that promote CLP-certified products and make sure each and every batch undergoes testing at various stages of raw material, in-process quality control along finished product testing from the brands that don’t. The scope of quality standards for these brands ranges from basic physicochemical tests to sophisticated phytoactive testing to assure consistent efficacy in all batches and they also monitor contaminants like pesticides, heavy metals, and micro counts to keep in safe and allowed limits as per regulations which works as a huge differentiator. 6. Consumer Awareness and Education: Recognising the pivotal role of informed consumers in a thriving health supplement market, FSSAI can launch extensive awareness campaigns and educational programs. These initiatives will empower consumers with knowledge about the role of health supplements in maintaining a balanced diet. Through accessible and accurate information dissemination, FSSAI can aim to nurture a consumer base capable of making informed decisions regarding their health and well-being. A Comprehensive Approach FSSAI's highlighted agendas have the potential to revolutionise India's health supplement market, ensuring uncompromising quality and safety, celebrating indigenous resources, elevating the plantbased supplements market, fostering innovation, and empowering consumers through education. These strategic initiatives represent a vision for the future, driving a transformative shift in the market. They will create an ecosystem where consumers trust their product choices, indigenous ingredients thrive, innovation propels the industry, and informed consumers prioritise their well-being. This comprehensive approach can aim to elevate India's health supplement market while addressing critical concerns and fostering sustainable growth.

20 NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in At the heart of this ambitious agenda must be a concerted effort to bridge the gap between traditional wisdom and modern science. Ayurveda, with its holistic approach to health and well-being, is a treasure trove of natural remedies that have stood the test of time. FSSAI's first task should be to collaborate with renowned Ayurvedic scholars and practitioners to validate these age-old remedies through rigorous scientific research and testing. By establishing a systematic framework for the validation of Ayurvedic products, FSSAI can instil a sense of confidence among consumers, ensuring that these products meet the highest standards of safety and efficacy. India's Thriving Ayurveda industry Abhishek Gaggneja, CEO and Founder, Goodveda Health Labs Private Limited In a country where the ancient konwledge of Ayurveda has been revered for centuries, the Food Safety and Standards Authority of India (FSSAI) finds itself at the crossroads of tradition and innovation. As India strives to strike a balance between modern advancements and the timeless wisdom of Ayurveda, the next decade presents a pivotal opportunity for the FSSAI to shape the future of the nation's wellness by creating a robust agenda that promotes and strengthens the Ayurveda industry. Elevating quality In a market flooded with Ayurvedic products, ensuring quality and authenticity becomes paramount. The FSSAI's agenda should encompass creating comprehensive standards for Ayurvedic products. By collaborating with industry stakeholders, research institutions, and practitioners, FSSAI can develop a set of guidelines that outline the ingredients, preparation methods, and labelling requirements for Ayurvedic formulations. This move will not only elevate the credibility of Ayurveda but also enable consumers to make informed choices about the products they purchase.

NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in 21 Education and awareness The path to change is often illuminated by the light of knowledge. FSSAI's agenda should be enriched with initiatives that empower consumers and manufacturers alike with an understanding of Ayurvedic principles and practices. Engaging awareness campaigns, interactive workshops, and digital resources can serve as a beacon of enlightenment, imparting clarity on the benefits and optimal use of Ayurvedic products. In nurturing an informed populace, FSSAI lays the foundation for a discerning market that demands transparency and authenticity. Innovation through R&D The wheels of innovation must never grind to a halt. The FSSAI's strategy for the next ten years should be akin to a crucible of creativity. By earmarking resources for research and development within the Ayurveda sector, FSSAI fuels a revolution of ideas. Encouraging fresh avenues in formulation, processing techniques, and delivery mechanisms can usher in a new era of Ayurvedic products that resonate with contemporary lifestyles. Partnering with technology-driven platforms, FSSAI can herald Ayurveda's seamless integration into the digital realm. Global recognition and market access Ayurveda's resonance transcends geographical boundaries. FSSAI's vision should encompass a trajectory that propels Ayurvedic products onto the global podium. Aligning with international standards and regulations not only reinforces India's reputation but also nurtures a global appetite for authentic Ayurvedic offerings. Through strategic partnerships with international entities, FSSAI can foster a narrative of shared recognition, expanding the horizon of Ayurveda's influence. Empowering SMEs The heart of Ayurveda beats within the realm of small and medium enterprises (SMEs). FSSAI's blueprint must extend a helping hand to these industrious players. Streamlining registration and licensing processes, coupled with capacity-building endeavours and financial incentives, can be a game-changer for SMEs. FSSAI's support uplifts these enterprises, nurturing innovation and local economic growth. Sustainable sourcing and environmental stewardship In embracing Ayurveda, FSSAI also embraces the environment. Sustainability should be a recurring motif in its agenda. Collaborating with environmental experts and local communities, FSSAI can promulgate guidelines for responsible sourcing and production. This synergy ensures the authenticity of Ayurvedic products while preserving the ecosystems that nurture their ingredients. Path to holistic wellness As the clock ticks towards a new era, the FSSAI stands poised to orchestrate a transformative journey for India's Ayurveda industry. By weaving tradition and science into a harmonious tapestry, the next 10 years can witness the resurgence of Ayurveda as a global beacon of health and wellness. Through standardisation, education, innovation, and inclusivity, FSSAI's agenda can kindle the flames of a renaissance, where Ayurveda not only thrives but also elevates India's reputation as a pioneer in holistic well-being. In embracing this agenda, FSSAI not only fuels economic growth but also nurtures the physical, mental, and spiritual vitality of millions, as the nation rekindles its relationship with its ancient roots while marching confidently into the future.

22 NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in T he establishment of FSSAI was a visionary step towards ensuring food safety across the nation. Its primary goal was to create a science-based framework for regulating food standards and practices. In this pursuit, FSSAI has made noteworthy advancements, particularly in the last 15 years. Some of these achievements include : Streamlined Online Systems: FSSAI has revolutionised the licensing and import regulations processes by implementing a comprehensive online system. This shift has not only improved efficiency but also enhanced transparency and accessibility for food businesses. Nationwide Implementation of Regulations: The authority has succeeded in implementing a comprehensive set of regulations across the country. This uniform approach ensures that the safety and quality of food are consistent regardless of geographical location. Innovative Regulations: The FSSAI has introduced newer regulations such as those for Nutraceuticals, additives, claims, organic foods, Ayurveda Aahara, and non-specified food to name a few. These regulations reflect evolving consumer preferences and technological advancements in the food industry. Adjudication System: The establishment of an adjudication system has expedited decision-making processes. This has not only increased the efficiency of regulatory activities but also facilitated timely responses to emerging challenges. Beyond its regulatory functions, FSSAI has made a significant impact on various sectors through initiatives like Nutrition and Fortification, Eat Right campaigns, training and development under FOSTAC, lab upgradation, and active participation in Codex. However, even with these achievements, there remain areas that deserve focused attention for the next phase of FSSAI's journey : Combatting Adulteration: Addressing adulteration remains a persistent challenge, especially in rural markets. Strengthening FSSAI's collaboration with local Food and Drug Authorities is crucial to intensify efforts against this threat. Laboratory Infrastructure Upgradation: Continuous investment in laboratory infrastructure is essential to maintain accurate and reliable testing capabilities. Consistent upgradation will bolster FSSAI's ability to detect emerging contaminants and ensure adherence to established standards. GMO Regulations: Establishing clear regulations for genetically modified products, along with raising public awareness about their benefits and safety, is imperative for fostering a robust biotechnology ecosystem. Ease of Doing Business: FSSAI's ongoing efforts to expedite the approval process for food businesses need to be further extended across all states. More liberty to state to be given to speed up the implementation and this would encourage entrepreneurship and innovation in the food sector. Dynamic Labelling Changes: Revising regulatory labeling norms every two years can significantly reduce food wastage and economic losses. Apart from this, promoting innovation, capacity building and clearing pendency must be ensured. Nurturing Safer, Healthier Food Ecosystem Dr Prabodh S Halde, Head Regulatory Affairs, Marico Ltd and Chairman, CASMB India As the Food Safety and Standards Authority of India (FSSAI) reaches a significant milestone of 15 years, it's a moment to reflect on the journey, achievements, and future directions of this pivotal authority. Since its inception, the FSSAI has diligently worked to consolidate food-related laws, establish food safety standards, and ensured the availability of safe and wholesome food for human consumption. Over the past decade and a half, the FSSAI has undergone remarkable reforms that have contributed to India's evolving food landscape. I am fortunate to see this journey and partner in various initiatives from its inception.

NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in 23 Strategies to boost plant-based food market Sanjay Sethi, Executive Director, Plant Based Foods Industry Association (PBFIA) In India, a fresh narrative is unfolding in our food ecosystem — one that is about eating sustainably and making good choices for our planet. This story is all about plant-based foods, like a plant–based milk, plant-based meat, plant-based cheese, plant-based seafood, plant-based eggs, and more, made without using animal–based sources of foods. It has been seen globally that the market share is increasing, now we await to bring such a change in India, which is expected to expand to $10 billion by 2033. Plant-based products harness the goodness of crops like soya, peas, millets, oats, moong, rice, and nuts in innovative ways that not only taste great but also mimic their animal-based counterparts. T he plant-based foods industry is going towards becoming mainstream and making our food system efficient. This journey needs a lot of support, and that is where regulators and policymakers come in. They are like the heroes of the story who can embark on the direction of this journey. The EAT Right India Movement by the Food Safety and Standards Authority of India (FSSAI) aims to transform the country’s food system to ensure safe, healthy, and sustainable food for all Indians. FSSAI in the coming decade can focus on creating a roadmap to help plant-based foods grow and become a bigger part of our lifestyle, building on the EAT Right mission. India boasts the world's third-largest start-up ecosystem. Startups and small businesses in the food industry often lack the resources and expertise to navigate complex regulations. Initiatives like ‘Entrepreneurial Development Cell’ supported by FSSAI can encourage new start-ups to develop plant-based products, with training and support. When food enterprises receive training and guidance from regulators, they become better equipped to provide accurate information to consumers about their products. This transparency fosters consumer confidence in the safety and quality of the food they purchase. Regulatory guidance and support can level the playing field, enabling these businesses to compete while upholding safety standards. Collaborating with the government, regulatory bodies, and industry associations, this platform can be harnessed to revolutionise food safety and nutrition through plant-based options. There are some regulations currently that can make it difficult for plant-based companies to grow. The FSSAI has established stringent guidelines concerning the nomenclature of plant-based food products, especially dairy alternatives. Although these actions aim to enhance consumer awareness, the Plant-Based Foods Industry Association (PBFIA) urges FSSAI to provide labelling guidance that supports rather than hinders the industry. Plant-based milk, used similarly to dairy milk, isn't a new concept in India; it has been a cultural practice for centuries, using products like coconut and soya “milk” in Indian cuisines. In the USA, the FDA reaffirmed its position in 2023 that terms like "milk" can be used for plant-based products as long as it's not misleading. Recognising that ingredients like soya protein, pea protein, and technologies like extrusion techniques have been integral to food production for generations, plantbased food products should be regulated in a manner consistent with the regulation of other food products. PBFIA requests a regulatory framework that positions plant-based products within established food categories: such as cereals, derived from grains, roots, tubers, pulses, and legumes. FSSAI plays an important role in the industry by helping in making plant-based foods go mainstream. By establishing an Entrepreneurial Development Cell and participating in a Joint Task Force on plant-based foods, they can help the plant-based foods industry thrive and improve how our food system works.

24 NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in T he dairy industry in India is primarily driven by a vast network of small dairy farmers. For centuries, this decentralised approach has ensured widespread income distribution and employment opportunities in rural areas. However, over the decades, to create India as a global milk destination, organising farmers and providing them with better access to markets and technology has been a pivotal requirement. The Food Safety and Standards Authority of India (FSSAI), under the Ministry of Health and Family Welfare, Government of India, has played an impeccable role in building and nurturing the brand value of the Indian dairy industry. As the organization completes 15 years in the country, it is time to ideate, prepare and execute a plan of action that would accelerate and expand the unopposed leadership of the Indian dairy industry in the world. As an organisation that has been redefining the dynamics of milk production with a focused effort on milk purity, Sid’s Farm believes that the Indian dairy industry can redefine its dominance in the global arena in the future. Over the next decade, FSSAI can bring a renewed perspective in areas of milk production, distribution, and quality to strengthen global positioning. Proposed plan for the next 10 years Milk consumption in India is deeply ingrained in its culture and cuisine. Dairy-based foods are integral to daily diets and play a crucial nutritional role in providing protein and essential nutrients to all age groups. In recent years, the market has witnessed a shift towards value-added dairy products. With urbanisation and changing lifestyles, brands are innovating and introducing flavoured yogurts, probiotic drinks, and fortified products to cater to changing consumer preferences for health and convenience. This shift has transformed the dairy sector from being solely a provider of basic nutrition to a dynamic and competitive market. Adapting to global trends, there is a rising demand for organic and sustainable products that has led to the emergence of organic dairy farming and products. The industry is constantly embracing technology for improved animal husbandry, milk processing, and distribution. Various Government initiatives like Operation Flood and Rashtriya Gokul Mission have aimed to boost production and improve quality to address the challenges such as low milk productivity per animal, outdated farming practices, and inadequate cold chain infrastructure. However, there are certain areas where changes can lead to increased development of the industry, as mentioned below: Stringent antibiotic residue norms There is a dire need to tighten antibiotic residue norms for milk and increase surveillance throughout the value chain of milk production. Although FSSAI has established stringent antibiotic residue norms for milk to ensure consumer safety, maintain the quality of dairy products and prevent the presence of harmful residues in milk, reports on the presence of antibiotic residue in milk emerge from time to time. Some dairy farmers misuse antibiotics to enhance animal growth or treat infections without adhering to proper norms. However, this misuse can lead to residues exceeding the prescribed limits in milk, posing health risks to consumers and contributing to antibiotic resistance. 100% antibiotic-free milk should be the norm across the country to uplift the quality of milk in India. NABL-accredited labs We live in times where customers personally want Elevating the dynamics of Indian Dairy industry Dr Kishore Indukuri, Founder, Sid’s Farm India is the highest largest producer in the world contributing 24 per cent of global milk production. The country produced 22 crore tonnes of milk in the year 2021-22, a commendable 51 per cent increase since 2014-15. Clearly, the country holds a lion’s share in the global dairy industry. The Indian dairy and dairy-based food market contributes substantially to the country's economy, rural livelihoods, and food security. With a wide and diverse range of products, the Indian dairy industry rules the oligopoly in the global dairy industry.

NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in 25 to ensure the quality of food that they consume. An increased number of NABL-accredited labs across the country will enable customers to get samples tested on their own at affordable rates. The need for NABL accreditation arises from the complexity and sensitivity of milk sample testing, especially for antibiotic residues, adulterants, and quality parameters. Advanced techniques and equipment, skilled personnel, and stringent quality control measures, at labs provide accurate and consistent results that uphold the trust of the customers and benefit the dairy farmers as well. Adherence to international standards enhances consumer safety, prevents mislabeling, and fosters the growth of a trustworthy and robust dairy industry. Awareness drives for manufacturers The FSSAI plays a pivotal role in enforcing standards for milk and dairy items. Increasing awareness drives on manufacturing regulations is vital to ensure that milk and milk product manufacturers are well-informed about the changing regulations in the country. Thus, organizing awareness campaigns, workshops, and training sessions, can educate manufacturers about compliance with these standards and aid in producing safe and high-quality products while adhering to legal requirements. This increased awareness can also foster a culture of self-regulation within the dairy industry where manufacturers have a clear understanding of their responsibilities, and adopt best practices. Integrating proprietary dairy food products Innovations in dairy food products are expanding exponentially to keep up with changing market trends and customer demands. However, many of these proprietary food items have not yet been standardised under the FSSRS (Food Products Standards & Food Additives) regulations. Currently, only 377 food products have the standards specified in the regulations. This limits manufacturers from innovating manufacturing, distributing, selling, and even importing or exporting these proprietary milk products. Keeping up with the global trends, the Indian dairy industry can witness accelerated growth with new product categories, like special tea milk, low-fat milk powder, and buttermilk powder, in the market. Thus, including some of the proprietary dairy food products, without long-drawn procedures for product approval, can be a game changer for the industry. Joining hands with brands Promoting the growth of milk brands in India involves a comprehensive approach that includes strengthening the supply chain and herd capacity, while also curbing the presence of substandard products. Strict monitoring and penalties for reconstituted milk and synthetic dairy products can be a pivotal step in achieving this goal. Leading milk brands can enhance their supply chain by establishing partnerships with local farmers and cooperatives. This collaboration not only ensures a consistent and quality milk supply but also supports rural livelihoods. Investments in improving cattle breeding, feeding practices, and veterinary care can also boost the overall health and productivity of the herd. These prominent brands can also play a vital role in monitoring and penalising reconstituted milk and synthetic dairy products to further uplift quality throughout the value chain in the dairy industry. Collaborating with brands to keep an eye on the industry Prominent milk brands in India can significantly play a pivotal role in establishing a robust dairy industry. FSSAI can partner with leading dairy partner brands, audit their products and process, and empanel them to ensure stricter monitoring, model production facilities, model product composition etc., in the industry. This initiative would reinforce stricter monitoring, improve production facilities, and standardise product composition. The audit panel, composed of experts in food safety, dairy technology, and quality assurance, would conduct regular and thorough assessments of the manufacturing practices in the industry. By identifying areas for improvement, the panel can ensure peak efficiency and standard in production facilities. Additionally, the panel's unbiased assessments would provide transparency in the industry. The creation of an audit panel can offer a proactive and continuous approach to quality assurance. The partner brands can act as model systems for the industry and can educate through relevant case studies. Accreditation The FSSAI may also act as an accreditation body, giving rating to dairy manufacturers and traders on various aspects like procurement, hygiene, cold chain & storage, ethical testing, consumer awareness initiatives, packaging, etc. This would make companies strive for continued improvement and maintenance of standards in excellence. Coming from the most reliable body like FSSAI, it would also add to the brand value while promoting the right practices. All these measures can enhance the practices in the dairy industry, brands can establish themselves as reliable sources of nutritious and safe dairy products, foster consumer loyalty and elevate the overall integrity of the dairy industry.

26 NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in T he Food and Safety Standards Authority (FSSAI) has been doing a commendable job at the policy level as well as with on-ground activities to streamline processes and ensure food hygiene and safety. However, there’s much more that can be achieved. Here are some suggestions for India’s apex food regulator to help create an ecosystem that can boost the country’s edible oil production. Crackdown on sale of loose edible oil Even as the government took a bold step in banning the sale of loose edible oil to address the growing concerns regarding adulteration, the fact remains that the practice is still prevalent, particularly in small towns. The FSSAI must adopt proactive measures to curb such illegal sales and safeguard consumer interests. Similarly, the importance of the packing material used and their quality cannot be overstated. The food regulator ought to undertake periodic checks to ensure that sellers comply with policy guidelines. Deterring use of harmful chemicals We are seeing a transformation in the edible oil market. With Indian consumers getting more health conscious, there is a shift towards premium oils like olive oil, avocado oil, and rice bran oil. FSSAI must encourage manufacturers to also adopt healthier processes, powered by advanced technologies. Physically refined oils that are chemicalfree should become the norm, sans any artificial agents, preservatives, and colouring agents commonly used to make the product attractive and increase its shelf life. Increasing awareness on UCO consumption Consumption of used cooking oil (UCO) - the leftover oil from frying and cooking - is regulated in many countries, including India, due to its adverse health effects. Repeated Enhancing India's Edible Oil Production Gokaran Singh Pawar, National Sales Head, Sunpure Globally, India is the largest consumer and importer of edible oil. Our average monthly edible oil imports in 2021-22 was 1.17 million tonnes. That accounts for over 60 per cent of the edible oil consumption in the country. The need of the hour is to reduce the heavy dependence on imports and become more self-reliant. use of UCO has been linked by extensive medical research to a number of ailments, such as cancer, heart disease, and organ damage. However, despite the regulatory framework, there’s lack of ground-level implementation. FSSAI must spearhead consumer awareness campaigns to drive home this important message, in collaboration with other critical stakeholders in the ecosystem, such as food industry associations, consumer groups, industry bodies, public health experts, doctors, and nutritionists. Encouraging responsible disposal of used cooking oil Currently, India has no clear policy on the disposal of used cooking oil, especially for commercial users. It’s critical to address this policy gap. FSSAI must develop a legal and regulatory framework, based on inputs from industry stakeholders. One suggestion is to have dedicated collection agents pick up the used cooking oil for safe disposal. The success of such initiatives lies in building institutional capacity from the ground up. Faster approvals and clearances The edible oils industry in India is a vibrant and dynamic space, with a lot of new players entering the industry. In order to encourage constant innovation – like blended cooking oils, for instance – it will be helpful to have seamless processes in place that facilitate faster approvals and clearances. The FSSAI can take the lead in fostering a culture of innovation and sustained growth, while ensuring healthy compliance among manufacturers and effective ground-level implementation. Inspiring more framers to take up oilseed farming India needs more government initiatives to help farmers shift to oilseed farming, as well as improve the quality and yield of their crops. The FSSAI can drive greater awareness among Indian farmers about the benefits of oilseed production. We need to encourage scientific ways to yield better crops and to ensure the restoration of cultivation lands. Unless we create a sustainable ecosystem for Indian farmers, our dependence on edible oil imports will persist as will the high volatility in oil prices.

NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in 27 Bolstering cold chain market in F&B space Ashok Gupta, Chairman & Managing Director, Rockwell Industries Limited India's food and beverage industry is a dynamic and integral part of the nation's economy. However, ensuring the safety, quality, and freshness of perishable products remains a challenge due to gaps in the cold chain infrastructure. The Food Safety and Standards Authority of India (FSSAI) plays a crucial role in regulating and promoting food safety. Over the next decade, FSSAI can drive transformative changes to boost India's cold chain market, ensuring the preservation of food quality and driving economic growth. FOOD WASTAGE The cold chain plays a critical role in preventing food wastage by maintaining the freshness, quality, and safety of perishable products throughout the entire supply chain, from Farm to Fork. It involves a series of temperature-controlled storage, transportation, and distribution processes that ensure that food products remain within safe temperature ranges, preventing spoilage and extending their shelf life. Here's how the cold chain helps prevent food wastage: Preservation of freshness: Cold chain facilities such as refrigerated warehouses, cold storage units, and refrigerated transportation vehicles keep perishable foods at controlled temperatures. Extended shelf life: Maintaining optimal temperatures during storage and transportation slows down the deterioration of food products. Reduced Microbial growth: Bacteria thrive in warmer temperatures. The cold chain inhibits the growth of harmful microorganisms that can cause foodborne illnesses. Minimised Quality loss: Temperature fluctuations and improper handling can lead to changes in texture, flavour, colour, and nutritional content of food products. The cold chain maintains product quality by preventing such changes, making the products more appealing to consumers, and reducing the likelihood of them being discarded due to perceived inferior quality. FOOD SAFETY AND HYGIENE Maintaining high levels of hygiene and sanitation in cold storage facilities, transportation vehicles, and processing centres is paramount. Temperature Monitoring: Implement continuous temperature monitoring systems using IoT sensors and realtime data analytics. Deviations from safe temperature ranges should trigger immediate alerts, allowing corrective actions to be taken promptly. Traceability Systems: Establish robust traceability systems that track the movement of food products throughout the supply chain. Packaging Innovation: Develop and adopt packaging materials and designs that enhance product safety and prevent contamination. Packaging should be tamperevident, resistant to moisture and pests, and designed to maintain product quality. TRAINING AND AWARENESS Providing training to personnel involved in the cold chain on food safety practices, including proper handling, storage, and transportation cannot be overlooked either. Documentation and Records: Maintain comprehensive records of temperature monitoring, storage conditions, handling practices, and transportation routes. Rigorous Auditing: Conduct regular audits of cold chain facilities and processes to assess compliance with food safety standards. Audits should be conducted by qualified thirdparty entities to ensure objectivity and accuracy. Public Awareness Campaigns: Launch educational campaigns targeting both producers and consumers to raise awareness about food safety practices. Collaboration and Knowledge Sharing: Encourage collaboration among stakeholders, including government agencies, industry associations, research institutions, and international organisations. By implementing these strategies over the next decade, FSSAI can bolster the cold chain market, ensuring safe, high-quality food for consumers, reducing food wastage, and contributing to economic growth. A well-managed cold chain not only benefits the food industry but also safeguards public health and strengthens India's position on the global food stage.

28 NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in As the market continues to grow, the innovative factor of product offerings will be key in growing the market and building leadership. The investment in research & development will dictate the speed and scope the industry is able to grow and the consumers it is organically able to service through this growth. As we continue to build on our understanding about the various consumer segments, innovation will play a factor in terms of choices and requirements from the end consumer. For example, vegan categories for vegan dietary preferences, lactosefree clear whey for lactose intolerances as well as meeting protein needs via light refreshing protein juices for busy working professionals. The requirement of the consumer will be a key factor in dictating both product development and success. Through the fusion of FSSAI's research prowess and industry acumen and know-how of leading nutrition players in India, these collaborations between both parties ensure products of the highest standards of safety and quality while ensuring products that push the boundary of sports nutrition. The collaborative venture will bolster the credibility of novel products, substantiated by FSSAI's research-backed approach, thereby resonating profoundly with the conscientious consumers. Additionally, by active dialogue and aligning to create a shared vision of creating a health movement in India, the industry as a whole will be able to actively influence and enable Indians to achieve their nutrition and fitness goals across a variety of segments. As non-protein sports nutrition categories like RTDs, energy gels, and bars for runners and athletes continue to grow with key global leaders amping their presence in the country, the collaboration to set up an expert panel of influencers and nutritionists will be a move in the right direction for corroborating global research studies and turning them to local adapts that benefit the consumer. Finally, the synergy developed through collaboration between stakeholders of the industry will also play a tremendous factor in expediting the journey from concept to market, ensuring quality comfort across the supply chain for safer and more effective products. By extending the collaboration beyond regulations and embodying a symbiotic knowledge exchange, the enrichment of both FSSAI and brands like Myprotein with insights into emerging trends and scientific breakthroughs will lead the industry in the coming years. As India strides toward a healthier future, the amalgamation of FSSAI's strategic priorities and collaborations with pioneering brands like Myprotein promises to reshape the sports nutrition sector, steering it toward innovation, excellence, and consumercentricity. Reshaping Indian Sports Nutrition Landscape Sudeshna Saha, Regional Manager, Myprotein India The dynamic landscape of India's sports nutrition market demands a forward-looking strategy, and the Food Safety and Standards Authority of India (FSSAI) holds a key role in charting this path for the next decade. In this endeavour, fostering collaborations with industry leaders emerges as a strategic imperative with far-reaching benefits for the industry and participants. Such partnerships with government bodies offer an avenue for innovation, aligning sports nutrition products with the evolving preferences of health enthusiasts.

NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in 29 Future-proofing Food Labelling Rashida Vapiwala, Founder, LabelBlind In the past 100 years, food trends in the culinary landscape have been influenced by health concerns, convenience, novelty, and societal shifts. The trajectory from health-focused and technologically driven trends of the 20th century transitioned into an industrial food system and a quest for variety. Diet culture, innovation in food, economic growth, and advertising moulded the course of our cuisine, while regional cuisines and beliefs around food habits remained firmly entrenched in our social and cultural fabric. This evolution has been characterised by the interplay of health, convenience, and novelty in shaping each decade's food trends. T he last decade will be remembered for their food processing innovations, culinary quirks and gastronomic adventures. There has been a rapid rise in the sales of ultra-processed foods in India as per the report from WHO and ICRIER. Chocolates, sugar confectioneries, salty snacks and ready-to-eat food have shown maximum growth. Meal kits and semi-processed foods swooped in to save the day, making the 10-minute meal a reality for busy folks everywhere. From food trucks to the rise of unicorn-inspired foods, the decade was an endless rollercoaster of flavours and innovation. As traditions waned and the nuclear families emerged as social representation of the times, spending more on dining out gained popular acceptance. Food delivery apps ensured our cravings were satiated with just a few taps on our screens. Amidst the wacky and whimsical, a health-conscious revolution has been brewing. Superfoods and plant-based alternatives are becoming a rage, with millets, kale, avocado, seeds coming centre stage. The present decade, though not even halfway done, has put us through quite a lot already: the coronavirus pandemic, the climate crisis, the war in Ukraine, and a growing divide between the haves and have-nots. But tumultuous times inevitably bring change, even in the realm of gastronomy. In times of instability and general anxiety, the food world has returned to its roots, embracing home cooking and the return to regional ingredients. Simultaneous Journey of Progress Food Labelling Standards are a yardstick to assess changing consumer preferences, along with technological advancements in food processing and manufacturing, global competitiveness of food products, and emerging public health and environmental concerns. The origin of food labelling standards can be traced back to the early 20th century, when governments and consumer groups began to recognise the need for accurate and consistent information on food products. Internationally, the Codex Alimentarius Commission, established by the United Nations Food and Agriculture Organisation (FAO) and World Health Organisation (WHO), has played a key role in developing food labelling standards. Codex standards are used as a basis for national regulations in many countries around the world. Indian Food Regulation Standards Indian food regulation standards are relatively recent but are rapidly developing to adapt to global standards while focusing on public health and safety in the country. It has gathered momentum and is keeping pace with rapid developments in the food industry. Prevention of Food Adulteration Act of 1954 was the first major legislation to regulate food safety and prevent adulteration in India. The Bureau of Indian Standards Act of 1986 established the Bureau of Indian Standards (BIS), which sets standards for food quality. The Food Safety and Standards Act of 2006 created the Food Safety and Standards Authority of India (FSSAI), which is responsible for setting standards for food safety and regulating the manufacture, storage, distribution, sale, and import of food products in India. Food Safety and Standards (Packaging and Labelling) Regulations of 2011 established standards for food packaging and labelling, including requirements for nutritional information, allergen labelling, and other key information. Food Safety and Standards (Organic Foods) Regulations

30 NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in of 2017 and Food Safety and Standards (Vegan Foods) Regulations of 2022 set standards for the production, processing, certification, and labelling of organic foods and vegan foods in India respectively. Charting the Future of Food Labelling: Digitisation of Food Labelling through Technology Partnership Strengthen accuracy and compliance: By moving the food labelling process from manual workloads to cloudbased labelling management services enabled by Artificial Intelligence, SaaS solutions, and QR-enabled product transparency, this target is achievable. Increased focus on transparency and sustainability: Consumers are increasingly interested in knowing more about the origins of their food, including how it was produced, processed, and transported. More emphasis on health and wellness: As rates of diet-related chronic diseases continue to rise, we will need more stringent requirements for health and nutrition labelling. This could include mandatory labelling for added sugars, trans-fat, fruits, nuts, vegetables and millet content of foods that are linked to human health. Harmonisation of global standards: With increasing globalisation of the food industry, some developed nations may work towards harmonising food labelling standards across different countries and regions. This could help to reduce confusion and facilitate trade, while ensuring that consumers have access to accurate and consistent information. Expansion of Regulations Introduce provisions for Halal, Kosher, and GMO food categories. Get standalone restaurants and street vendors under the purview of the Menu Labelling regulations, considering the popularity and frequency of consumption amongst youth. Endorse third-party label verification or introduce the "verified by FSSAI" logo for packed food labels to improve labelling compliance. Establishment-based risk assessment model - Rank FBOs on the risk they pose to consumers in terms of food safety and nutrition and governing frequencies for assessments. More focus on ESG - Environment, Sustainability and Governance shaping standards across the world. Scope of animal feed that eventually impacts nonvegetarian diet in the form of toxins, contaminants in meat, milk, etc. Adoption of global best practices like RASFF (Rapid Alert System for Food and Feed) to allow food safety authorities to rapidly exchange information on health risks derived from food or feed so that they can take immediate action to avert the risk. Regulatory Simplification and Compliance across categories Front-of-Pack (FOP) labelling for High Fat, Sugar, Salt (HFSS) to guide consumer choices of healthy food consumption. Emphasise prominent display of serving sizes to highlight potential health risks due to excessive consumption. Establish mechanisms for consumers to report discrepancies or concerns about food labelling, leading to regulatory improvements. Being Future-Ready with Nutrition Labelling In an era where consumers are becoming increasingly health-conscious and demanding transparent information about the products they consume; the role of food labelling has taken centre stage. As the food industry continues to evolve, staying future-ready with effective nutrition labelling is paramount. It not only caters to the informed consumer but also aligns businesses with evolving regulations and market trends. Consumer-centric Approach: The foundation of effective nutrition labelling lies in understanding consumer needs and preferences. Technological Integration: Technology is a gamechanger in modern nutrition labelling. This integration not only enhances consumer engagement but also provides brands with an opportunity to establish a direct connection with their audience. Adapting to Changing Regulations: Being futureready means staying agile in the face of evolving global regulations. Nutrition labelling standards are subject to change based on scientific research and consumer demand. Transparency and Sustainability: Beyond nutritional content, future-ready labelling will likely encompass broader aspects of sustainability and ethical sourcing. Educational Empowerment: Future-ready nutrition labelling extends beyond a mere list of numbers. It becomes a tool for education. Labels that explain the significance of nutrients, their benefits, and potential risks educate consumers and encourage healthier choices. In a rapidly changing food landscape, being future-ready with nutrition labelling is not just a regulatory obligation, it's a strategic imperative. Businesses that invest in clear, transparent, and consumer-centric labelling are poised to build stronger consumer relationships, foster loyalty, and navigate the evolving demands of the modern food industry. Embracing technological innovations, adapting to changing regulations, and prioritising consumer well-being will define success on this journey toward a healthier and more transparent future.

NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in 31 Promoting General Awareness One of the fundamental steps FSSAI can undertake is promoting general awareness about the benefits of functional food. By endorsing functional foods, FSSAI can empower consumers to make informed choices and thereby drive the consumers towards healthy food choices. Combatting Misleading Claims The digital age has ushered in an era of information overload, and unfortunately, some unscrupulous entities take advantage of this by making false claims about nutraceuticals and functional foods. FSSAI should harness digital and mass communication channels to counter these spurious claims. By providing accurate and evidencebased information, FSSAI can equip consumers with the tools to identify reliable products and avoid potentially harmful ones. Introducing a Quality Mark A distinctive quality mark, akin to the red and green dots on non-veg and veg food products, could be a game-changer in the functional food market. This mark would signify that a product has undergone rigorous quality checks and or efficacy studies. This step not only differentiates superior products from average ones but also empowers consumers to make informed decisions about their purchases. Enabling Post-Market Surveillance The long-term effects of nutraceuticals and Empowering India's Microbiome Supplements Market Dr Debojyoti Dhar, Co-Founder & Director, Leucine Rich Bio Pvt. Ltd. The global wellness trend has steered people towards a more conscious approach to their health and nutrition. As a result, the microbiome supplements market has gained significant attention due to its potential to enhance gut health and overall well-being. India, with its rich cultural heritage rooted in Ayurveda and traditional medicine, is poised to tap into this burgeoning market. To bolster the growth of India's microbiome supplements market, the Food Safety and Standards Authority of India (FSSAI) must embrace a proactive agenda for the next decade, focusing on awareness, quality assurance, research, and collaboration. functional foods need continuous monitoring. The FSSAI could establish a mechanism for post-market surveillance that includes feedback from the public, healthcare professionals, and other stakeholders. By gathering data on the usage and outcomes of these products, FSSAI can make informed decisions about regulations and improvements. Nurturing Industry Collaborations The growth of the functional food market is intertwined with the success of the industry players, including startups. FSSAI should proactively engage with these stakeholders through regular meetings and dialogues. By fostering an environment of collaboration and open communication, FSSAI can gain insights into the challenges faced by the industry and work together to find effective solutions. Synergy of Stakeholders The next decade holds immense potential for India's functional food market. The FSSAI's role in shaping this market's trajectory is pivotal. By aligning its agenda with the need of the hour, the FSSAI can drive growth, ensure quality, and create a robust ecosystem that benefits consumers, manufacturers, and the overall health of the nation. The synergy between public awareness, education, research, quality assurance, and collaboration will be the cornerstone of a thriving functional food market in India. As FSSAI moves forward with this agenda, India can position itself as a leader in promoting not just good health but also responsible and evidence-based nutrition choices.

32 NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in Nutrition Security by leveraging ‘Khet to Plate’ Ravinder Grover, Regional Coordinator-Asia, Harvest Plus India's remarkable history is defined by its ability to achieve unprecedented feats, setting new benchmarks that leave the world astonished. From launching the Chandrayaan-3 Rover to the moon with a budget that's only a fraction of the cost of producing a movie like Interstellar, to tripling crop production during the Green Revolution by cultivating a mere 30 per cent increase in land area, India has consistently showcased its prowess. These achievements, spanning over half a century, have propelled India into the league of superpowers in both space exploration and agricultural innovation. The lessons learned from these endeavours are now ready to be harnessed as inspirations to tackle the next great challenge: the race towards optimal nutrition. As the recent NFHS-5 data reveals, 35.5 per cent of children under 5 are stunted, 67 per cent are anaemic, and 57 per cent of reproductive-age women are anaemic, the need for innovative solutions is imperative. Coupled with the loss of crop diversity and soil health, a deep nexus between agriculture and nutrition emerges. With the prevalence of mono culture, Punjab witnessed a dramatic rise in paddy and wheat cultivation, soaring from 32 per cent in 1960 to 85 per cent in 2019. This surge has led to significantly reduced cultivation of pulses, maize, bajra, chana, masur, mustard, sunflower , groundnut, sugarcane, etc. Even within paddy, the diversity has plummeted from 1,10,000 varieties to 6,000 in the past 50 years. This includes the loss of many climate-friendly and iron and protein-rich paddy varieties. In addition to this, improper agricultural practices have led to the degradation of soil health. Over 35 per cent of the soil in the country was estimated to be deficient in zinc and about 11 per cent estimated to be deficient in iron-contributing to malnutrition. Today, Food Fortification championed by FSSAI, has made great strides in curbing nutrition. Iodised salt is now used in almost every household of India and other fortified staples like rice, wheat flour, salt, cooking oil, and milk, are widely consumed across the country. However, to make a lasting impact among the most vulnerable, who predominantly consume what they cultivate, a more comprehensive solution Supplementing India’s agrarian economy is essential. Delivering Nutrition Sustainably Fortunately, there is a proven, practical way to enrich common staple crops with key vitamins and minerals at no extra cost to farmers or consumers. Through the

NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in 33 process known as biofortification, crops are bred to be rich in iron, zinc, vitamin A, calcium, etc. The lack of these three micronutrients in people’s diets accounts for the majority of the health burden from micronutrient deficiency. CGIAR and the National Agricultural Research System (NARS) including ICAR and State Agricultural Universities (SAUs) have been at the forefront of the development of more than 100 varieties of biofortified wheat, rice, pearl millet, finger millet, sorghum, and a variety of fruits and vegetables. These are now being grown by more than a million smallholder farming households in dozens of countries, benefiting an estimated 5 million household members. Biofortification presents a promising avenue, and FSSAI has the potential to lead a transformation in this sphere. Regulatory Guidelines on Nutrition Safety To bring coherence and consistency to the biofortification landscape, FSSAI should roll out guidelines that would not only address safety concerns but also standardise labelling in the packaging of biofortified products. Mandating the mention of micronutrient availability in the packaging will encourage the industry players to integrate nutrition into their products and will allow consumers to make educated and informed choices for their health and tailor their options to fit their needs and desires. These guidelines would be pivotal in shaping the industry's trajectory over the next decade. Engaging with Farmer Producer Organisations (FPOs) Stimulating small and medium enterprises (SMEs) by FPOs working on nutrition-focused products can prove to be a game-changer. FSSAI could provide support in terms of training and market access to these enterprises, facilitating the production of biofortified foods at local levels and establishing a direct link between farmers and consumers. This not only contributes to rural livelihoods and nutrition but also ensures fresh and locally sourced nutrition-rich products. Connecting with Consumers India has consistently captivated consumers with compelling campaigns promoting nutritious foods. The memories of the wholesome campaign ‘Sunday ho ya Monday, roz khao ande’ by the National Egg Coordination Committee (NECC) are still fresh in most of our minds. It promoted the consumption of eggs yearround, increased demand, and supported poultries. Keeping with the growing push towards better health and well-being, FSSAI took a revolutionary step and launched the Fortified ‘+F’ logo for consumer awareness and identification of fortified products in October 2016. Advertisements with television stars flooded our screens, asking us to look for the ‘+F’ symbol on essential groceries like wheat flour, rice, salt, oil, and milk, to ensure they have “added micronutrients in regulated doses for our health”. Some common nutrients added to these fortified foods were folic acid, vitamin A, vitamin B6, vitamin B12, calcium, vitamin D, vitamin E, iron, and iodine. Leveraging experience from previous endeavours, FSSAI can educate the public about the benefits of biofortified foods through various media platforms, including television, social media, and outdoor advertising. Creating compelling narratives that highlight success stories and positive outcomes can inspire people to embrace these nutrient-rich options. This campaign should aim to change perceptions, positioning biofortified foods as symbols of health and a nutritious food system. Network of Labs for Nutrition Testing Biofortification's credibility hinges on accurate and transparent nutritional information. Establishing a robust network of FSSAI-notified labs for XRF micronutrient testing of Iron, Zinc etc. is imperative. The FSSAI should ensure that biofortified products undergo rigorous testing to validate their nutritional claims. Certifications and quality seals can instil consumer trust in these foods, making them more desirable and thereby catalysing market growth. Encourage Dialogue with Private Sector FSSAI can actively engage with food manufacturers, suppliers, and retailers to promote the production and distribution of biofortified foods. Streamlined regulations can encourage businesses to invest in research and development of nutritionally biofortified products. By working hand-in-hand, FSSAI and the private sector can harness innovation to make biofortified foods accessible and appealing to the masses. An Unparalleled Dynamism In the upcoming decade, the biofortification sector in India holds immense promise, with the FSSAI poised as a guiding light in this transformative journey. Through collaboration with the private sector, empowerment of FPOs, innovative resources such as impactful mass campaigns, a network of reliable labs, and robust regulatory guidelines, the FSSAI has the potential to inject unparalleled dynamism into the biofortification landscape. This strategic roadmap not only enhances the well-being of millions but also elevates the nation's nutritional standing, ushering in a brighter and more vibrant future. As we embrace the era of nutritional empowerment, FSSAI's vision and initiatives will stand at the forefront, shaping a reality where health and nutrition thrive.

34 NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in T he Food Safety and Standards Authority of India (FSSAI), the apex food regulatory body in India, is at the forefront of driving forward innovative food categories such as smart proteins while keeping consumer safety in mind. Recognising the industry’s potential, the FSSAI has been considering the need for a regulatory framework for smart protein products in India since 2020, back when the sector was still nascent. Since then, the number of companies has more than doubled and grown to 113, with 97 plant-based companies in the market and over 15 fermentation-derived and cultivated meat companies in the final stages of their R&D, with many near-ready to apply for regulatory approvals. So far, under its Non-Specified Foods regulations, the FSSAI has granted premarket approvals to select companies for mycoprotein and precision fermentation-derived non-animal whey protein. This is in addition to plantbased protein products (classified as proprietary) already present in the market. Despite these developments, the path to growth of this sector in India is rife with challenges. Several bottlenecks like the lack of consumer awareness, scarcity of up-to-date domestic safety assessment data, absence of a harmonised regulatory framework for ease of doing Regulatory Roadmap for Smart Protein in India Astha Gaur, Policy Specialist - Regulatory Affairs, Good Food Institute (GFI) India Earlier this year, GOOD Meat and UPSIDE Foods’ cell-cultivated chicken was approved for sale in the United States, making the U.S. the second country after Singapore to serve real meat—without the animal—to consumers. With similar submissions of approval applications in Australia (by Vow Food), Switzerland (by Aleph Farms), and the United Kingdom (by Aleph Farms) for cultivated meat, one thing is clear—the appetite and relevance of alternative protein, also called smart protein in India, is on the rise. It is not just cultivated meat that has been gaining momentum, the use of precision fermentation and biomass fermentation technologies to manufacture ingredients to improve the taste and texture of plant-based and cultivated meat, eggs, and dairy has also received regulatory approvals in several countries. Plant-based protein alternatives, on the other hand, have been in the market for a while, and continue to diversify and scale on key parameters through innovative inputs and technologies. business, and an evident communication gap between the smart protein industry and the regulatory body persist. Here are some focus areas for the FSSAI to boost India’s smart protein market: Harmonisation of standards with international best practices Harmonising regulatory standards promotes ease of doing business and trade, and improves consumer understanding by using uniform harmonised nomenclature and labelling. Harmonisation efforts also promote cooperation and knowledge exchange between regulators to build a cohesive food safety environment. Effectively communicating relevant safety information about smart proteins to build consumer trust As India’s food safety and regulatory body, the FSSAI is at the forefront of imparting safety and nutrition information to consumers. This becomes even more important for a sector as nascent and novel as smart protein. Communicating the science behind relevant safety information in an easy-to-understand manner to end consumers will build trust in the sector and help consumers make informed decisions. In the past,

NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in 35 the FSSAI campaigns such as Eat Right have been globally appreciated. Another aspect of effective communication is the labelling of products. Allowing correct and informative labelling of smart protein products to communicate accurate sensory information will help consumers understand how to cook, eat, and incorporate smart proteins into their diets. Developing multi-agency partnerships to generate and collate safety and risk assessment data a. Instead of reinventing the wheel, the FSSAI could join forces with other regulatory bodies from other countries to pool resources and generate safety assessment data. The FAO-WHO report on cultivated meat safety aspects has called upon regulators to generate safety assessment data based on the risk assessment framework provided by the FAO/WHO. b. Forging a model for interagency partnerships with domestic academic and research institutions and scientific bodies is another way to regularly examine global developments and conduct domestic research that can be shared with the FSSAI’s expert committee when evaluating smart protein applications. c. Ecosystem capacity building through interagency coordination with bodies such as ITC-FSAN to provide training to food safety and regulatory professionals would permit the FSSAI to tap into existing talent and equip them with the necessary knowledge. Establishing a scientific panel for smart proteins Scientific panels and committees are constituted by the FSSAI to advise on a range of scientific issues, particularly to provide scientific opinions to the FSSAI based on risk and safety assessment. A scientific panel on smart proteins can keep abreast with technological developments and innovations in the smart protein space and analyse the safety data and internationally accepted terminologies to set positive standards and recommend amendments to existing regulatory frameworks. Establishing a clear engagement model with companies benefits the regulator and the industry by promoting trust and ensuring compliance a. Early engagement with fermentation-derived and cultivated meat companies intending to apply for pre-market approvals under the Non-Specified Foods Regulations during the development process would enable the regulator to have an oversight on the development process, leading to effective, timely guidance to the companies to ensure regulatory compliance and appropriate data submission to reduce approval timelines. b. Publishing clear guidance under the Non-Specified Foods Regulations to support smart protein companies (particularly cultivated meat companies) on regulatory requirements would provide clarity to companies on regulatory processes and requirements. c. Increased transparency by publishing regulatory assessments conducted under the Non-Specified Foods Regulations on approved products (without sharing proprietary information) could help inform the industry and educate the public. Setting dynamic standards for hybrid smart proteins and accommodating other innovations Smart protein technologies are witnessing continuous innovation to help create products that can scale on taste, texture, nutrition, and price. Moreover, products that come to market in the near future might not rely on one individual technology, e.g., a combination of plant-based meat and cultivated meat (referred to as a hybrid product). The FSSAI’s standards and guidance on hybrid products and other future innovations in smart proteins, such as low-cost serum-free media, would be critical to determining the scalability and price parity of the category in India. Confronted by similar challenges, regulatory bodies globally are closely scrutinising and, when required, revamping their regulatory frameworks to ensure a go-to-market strategy for sustainable alternatives to conventional animal meat, eggs, and dairy to fulfill the rising consumer demand. For instance, in March 2019, U.S. FDA and USDA-FSIS established a formal agreement to oversee certain cultivated meat products jointly. The UK commissioned a report by Deloitte which made several recommendations for revising the novel food regulatory framework. The report also highlighted the growth of sustainable protein and the need to ensure ease of navigation for novel smart protein applications. More recently, South Korea notified the public consultation process on the draft food standards for alternative protein products. These are just some examples of the global regulatory progress to ensure a clear path to market for smart proteins that India can embrace. India is uniquely positioned to catalyse the acceleration and go-to-market pathways for these technologies in the developing world. It can lead the global transition to sustainable food systems while feeding its growing population, augmenting farmers’ income, boosting the economy through exports, and meeting its sustainable development goals. The FSSAI’s regulatory framework will determine how these products continue to enter the Indian market and ultimately define India’s future as a tech-forward sustainable economy leading in smart protein innovation.

36 NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in Packaged with Purpose: Paving the Way for a Sustainable Decade Praneeth Tripurari, Marketing Director, Tetra Pak South Asia In recent years, there has been a growing paradoxical trend – relying on the convenience and safety offered by packaged foods, while also often thinking of them as unhealthy options. The latter is largely due to misconceptions around their nutritional value and quality. However, in a world grappling with complex challenges like food wastage, environmental sustainability, and healthconscious consumption, we have the imperative to find the perfect balance between them all; foods that can not only be nutritious, safe and high in quality but also help reduce waste. P ackaging and processing technology has evolved significantly over the years, and advanced methods deployed by Tetra Pak and other industry players today make it possible to retain the nutritional integrity and flavour of food while extending their shelf life – all without the help of preservatives. Furthermore, transparent labelling regulations enable consumers to make informed choices about dietary preferences, assessing levels of nutrients. The Food Safety and Standards Authority of India (FSSAI) has been instrumental in this regard, formulating guidelines and standards in packaging, processing, and labelling that ensure food safety and quality in the country. Packaging for Sustainability: Reducing Food Wastage One of the most compelling arguments in favour of packaged food lies in its potential to reduce food wastage significantly. As per the Food and Agriculture Organisation (FAO), nearly a third (~2.5 billion tonnes) of all food produced globally is lost or wasted each year. Proper packaging, however, significantly extends the shelf-life of perishables, reducing chances of premature spoilage. Tetra Pak, for instance, has developed advanced aseptic cartons to keep food fresher for longer without preservatives. This also allows food to be transported across large distances without a cold chain. The FSSAI has been raising awareness among consumers about the importance of safe food and the need to be conscious about the food that one consumes. Empowering consumers with knowledge is a cornerstone of food safety. For example, the many myths that surround packaged or shelf stable foods must be busted. FSSAI can help educate consumers, food businesses, and regulators about best practices in food safety, and the technology available to ensure the same. Collaborative efforts with educational institutions and community organisations can disseminate information effectively, fostering a culture of vigilance and responsibility towards food safety. Embracing Circular Economy: The Packaging Solution Circular economy involves reusing and recycling materials to minimise waste and environmental impact. Tetra Pak actively invests in post-consumer recycled materials and other sustainable resources in its packaging production. The package itself is made primarily from renewable, responsibly sourced materials. By incentivising the use of such materials and setting standards for recycled content and sustainable packaging, the FSSAI can lead the way in minimising the carbon footprint of the food sector. This not only aligns with global sustainability goals but will also foster the growth of a robust recycling industry within the country. The food and beverage industry is evolving rapidly, driven by changing consumer preferences and sustainability concerns. By incentivising and partnering with the industry, the FSSAI should continue to encourage innovations that promote sustainable development.

NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in SPEAKING WITH 37 Where does Bikano position itself in the Indian Snack and packaged food market? India has emerged as one of the world's top five rapidly growing economies, owing to increasing urbanisation, evolving consumer preferences, and a vast domestic market catering to diverse product demands. The value of food and beverage packaging industry in India was valued at approximately $33.22 billion in 2020, projected to reach an impressive $156.25 billion by 2026, demonstrating a noteworthy compound annual growth rate (CAGR) of 29.88 per cent throughout the forecast period. Indian consumers have realised the convenience of substituting light meals with snacks, and they are more than willing to pay a premium for high-quality private and branded products, thereby creating extensive opportunities for manufacturers and retailers alike. Bikano positions itself in the market as a wellestablished and popular snack and packaged food Manish Aggarwal, Director, Bikanervala Foods Pvt Ltd “Our goal is to achieve a remarkable 40% YoY growth from the export segment” The snack industry is burgeoning and the Indian snacks market is witnessing significant year-on-year growth. Presently, the market for snacks in India stands at an estimated $3 billion, with the organised sector holding half of the market share and growing at an impressive rate of 15-20 per cent annually. This hyper-growth in the snack market has resulted in intense competition among snack companies, driving them to focus on innovation, robust distribution networks, and attractive price promotions to maintain their competitive edge. New Delhi-headquartered savouries and sweets snacks manufacturer Bikanervala Foods has been a very prominent player in this list. In a recent interaction with nuFFOODS Spectrum, Manish Aggarwal, Director, Bikanervala Foods Pvt Ltd shares the latest developments under the brand ‘Bikano’. Edited excerpts: manufacturing company in India. It is known for its expansion strategies and market penetration in both the northern and southern regions of the country In the south, the company's immediate focus is on making inroads into the entire Telangana market and gradually expanding to other southern states. Bikano plans to cater to the southern taste palette by launching specific products alongside its existing range of snacks and sweets. In the north and eastern regions, Bikano is equally focused on growth and expansion. The company has established a new plant in Greater Noida to meet the increasing demand for its products in the northern market. By improving supply chain efficiency and reducing transportation costs, Bikano aims to offer a comprehensive product line and quicker delivery times, particularly to suppliers in Tier 2 and 3 cities and rural areas. Overall, Bikano positions itself as a market leader that continuously seeks opportunities for growth, expansion, and meeting the diverse tastes and preferences of consumers across different regions in India.

38 SPEAKING WITH NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in What are the recent developments in the company in terms of product development? Are there any new products in the pipeline? We have recently introduced a new addition to our product range called "Magic Bhujia." This flavour was developed to meet the growing demand and diverse preferences of our valued customers. "Magic Bhujia" boasts an exquisite blend of spices, available in convenient pack sizes of 18 gm, 38 gm, and 250 gm. In an effort to expand our global presence, we have also launched a range of frozen products in the international market. Furthermore, we are thrilled to announce our venture into the Indian Spices category with the launch of our new sub-brand, "Swad Anusar." Building upon decades of culinary expertise and a rich heritage of flavours, "Swad Anusar" will introduce an array of meticulously blended spices, promising to elevate the culinary experience for households across India. What can you tell us about your newly launched plant in Greater Noida? Recently, as part of our long-term expansion strategy focused on the northern and eastern regions, we inaugurated our newest plant in Greater Noida. Our primary objective behind this initiative is to meet the escalating demand for our products in these regions and broaden our market coverage. Particularly, we aim to cater to the growing demand for our popular products such as bhujia, mixture, and various snacks. The establishment of this new facility in Greater Noida holds significant importance as it allows us to enhance our supply chain efficiency, reduce transportation costs, and offer improved services to our customers in the northern part of the country. Additionally, we envision competing effectively with other snacking companies in the region by expanding our product line and ensuring quicker delivery times for our suppliers in Tier 2 and 3 cities, as well as rural areas. As part of our commitment to the region's growth, we also plan to augment our workforce, providing valuable job opportunities through the launch of this new project in Greater Noida. With an investment of Rs 400 crore, we are dedicated to establishing a robust presence and achieving remarkable success in this strategic location. In line with our ambitious goals, we aspire to achieve a turnover of Rs 1800 crore by the fiscal year 2023-24, demonstrating our unwavering determination to grow and prosper in the market. We are enthusiastic about the future and look forward to creating a positive impact with our expanded operations in Greater Noida. How is the company marching toward the goal of Rs 1,800 crore turnover by FY 2023-24? We had a turnover of around Rs 1,250 crore in the financial year ending March 31, 2022. To reach a turnover of Rs 1,800 crore by FY 2023-24, we are strategically marching forward with a series of well-thought-out initiatives. Our first step involves the expansion of our manufacturing facilities. By establishing new plants in key locations like Hyderabad and Greater Noida, we are significantly increasing our production capacity, enabling us to meet the surging demand for our products in both the northern and southern regions of India, as well as in the international market. Furthermore, we are determined to penetrate new markets and broaden our customer base. A prime example of this is our recent introduction of a range of frozen products in the international market, aimed at catering not only to the Indian diaspora but also to local citizens who are increasingly embracing our offerings. By diversifying our product line and offering an array of delectable options, we are attracting more consumers and fostering repeat purchases. Quality assurance is another key pillar of our strategy. We are committed to maintaining the highest standards of product quality and safety. We have implemented rigorous measures, such as multiple quality checks, advanced quick frozen technology, and obtaining relevant certifications to ensure customer satisfaction and build trust among our consumers. Optimising supply chain efficiency is another focal point for us at Bikano. By streamlining our supply chain, we are not only reducing transportation costs but also enhancing operational efficiency. This enables us to better serve our customers in the northern region of India, thus strengthening our position in the market. In addition to these strategies, we are keen on creating a competitive advantage over other snacking companies in the region. By offering a more comprehensive product line and ensuring quicker delivery times to suppliers in Tier 2 and 3 cities, as well as rural areas, we are poised to become a preferred choice for consumers and business partners alike. How are you targetting the international market? We have successfully introduced a line of frozen items in the international market with the specific objective of achieving a remarkable 40 per cent year-on-year (YoY) growth in our export sales. This strategic move is designed to capitalise on the vast opportunities that the international market presents, and we are optimistic about projecting sales of Rs 200 crore in the fiscal year 2023-24.

NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in SPEAKING WITH 39 What is the status of the Indian food equipment market? The Indian Food Equipment market is expected to register significant growth in the next decade. In the wake of the pandemic, our food service industry is witnessing a rapid resurgence, and the Indian commercial refrigeration market is poised to reach a staggering $16.35 billion by 2030. The robust growth of the commercial refrigeration market is driven by increasing demand for food and beverage products. Given that Indian weather conditions make refrigeration at the heart of the Food and Beverage Industry, the commercial refrigeration market is estimated to reach Rs 5000 crore. As we work diligently to secure a substantial market share, it becomes evident that the viability of our efforts, in the long run, is undeniable. What kind of equipment do you supply for the Indian Food & Beverage (F&B) industry? Elanpro has been pioneering innovative technology and advanced features in the commercial refrigeration industry. We have an array of products that help with the storage, preservation, and display of perishable items. Our primary product portfolio encapsulates chest freezers, Visi coolers, Display Refrigerators, reach-in refrigerators, beverage coolers and dispensers, ice machines, Countertops, wine coolers, etc. apart from many more secondary refrigeration products. We are working towards becoming an end-end solutions provider for the HoReCa segment. For that reason, we acquired I cold solutions. This acquisition has expanded our reach in cold storage solutions. With our wide range of products, we assist Sanjay Jain, Director, Elanpro “We clocked our highest-ever revenue of Rs 220 crore in FY 2022-23” Gurugram-based Elanpro is one of India’s five largest Commercial Refrigeration companies. Having significant shares in the Indian Food and Beverages (F&B) industry, Elanpro and its partner brands can be found in almost all cinema chains, in over 50 per cent of QSRs, and 70 per cent of bars across India. The company has over 70 per cent market share in the draught beer industry and almost 50 per cent in the beverage industry. Sharing his plans on how the company is marching toward becoming the most respected Refrigeration and Food Equipment company in India, Sanjay Jain, Director, Elanpro, chats with nuFFOODS Spectrum in a recent interview. Edited excerpts: Hotel, Restaurants, Café, Bar, and retail F&B operators to improve productivity, and increase profitability. Which Indian food processing companies and HORECA players does Elanpro supply to? Our unique and innovative solutions assist Hotels, Restaurants, Fast food Chains, Resorts, Café, Bars, and retail F&B operators. We have created a trusted relationship with major industry players like Pepsi, Coke Vadilal, London Dairy, Baskin Robbins, Amul, Naturals, Hyatt, Hilton, ITC, The Leela, Marriott, Radisson, SABMiller, Inbev, etc. Which equipment is most in demand in the Indian F&B industry in terms of refrigeration? It is essential to maintain food at a safe temperature at all stages. Due to the varying complexities and unique challenges faced by different aspects of the F&B industry, there is no one-size-fits-all equipment. However, there is a strong demand for reach-ins as the equipment ensures food safety, preserves quality and promotes operational efficiency. They are indispensable tools for any food service establishment that values maintaining high standards in its offerings and operations. Ice machines are also playing a vital role in the hospitality industry. A cost-effective and convenient way to produce ice, this product has witnessed some technological innovation over the years making it one of the most sought-after products in the beverage industry. In fact, it was because of this demand we launched state-of-the-art Elanpro Ice machines. Our

40 SPEAKING WITH NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in product gives superior performance even in the most challenging water conditions as it does not require a line connection and provides the option to connect 20-litre bottles eliminating the need for plumbing, drainage, and water pressure if using RO water. Apart from these two products, cold rooms are also in demand. Cold rooms keep perishable products chilled or frozen to slow down deterioration and prevent bacterial growth, so they'll be safe to use and consume for longer periods. How is Elanpro marching toward its vision to become the most respected Refrigeration and Food Equipment company in India? We are committed to continuous innovation and improvisation. We have streamlined our operations and devised a progressive strategy. Our recent investments are aimed at strengthening our business objective. We have also worked on creating a relatable and noticeable brand image. Our new logo and tagline embody the brand’s quality of delivering innovative, world-class, and consistent quality products. I feel that adhering to this strategy and demonstrating a commitment to excellence in service and technology will help us achieve our vision to create an ecosystem of diverse cooling products catering to food and beverage businesses of different sizes. What was the FY 2022 revenue of the company and what do you expect in FY 2023? We clocked our highest-ever revenue of Rs 220 crore in FY 22-23. This is against Rs 125.80 crore in the previous financial year, representing an annual growth of over 74 per cent. The workcation and staycation trend along with constant interest in domestic travel continues to accelerate, paving the way for strong growth opportunities. We expect to continue on the growth route and achieve an increase of 25 per cent in FY 23-24. What per cent does the food equipment business contribute to the total revenue? The food equipment business contributes 95 per cent to the total revenue of the company and the rest can be attributed to pharmaceutical equipment. Please update us on the R&D efforts the company puts into the technology involved in food equipment. We have been continuously investing in research and development in order to bring relevant products to our Indian customers. We wanted to keep abreast with the new-age technology, and for this reason, we invested in Thingify. ThingiFy uses Internet of Things (IoT) technology and automation to improve the efficiency, functionality, and remote monitoring capabilities of food equipment. We also collaboratively work with various companies to develop state-of-the-art products by leveraging their expertise. Through such partnerships, we harness their specialised knowledge to create cutting-edge solutions that meet the specific needs of our clients. Through relentless dedication to research and development, we are actively addressing the fundamental challenges of space, utility, productivity, and convenience that are faced by the F&B industry. What are the plans of the company in terms of the international food equipment business? We forayed into Nepal and Bhutan. Presently, we plan to concentrate on strengthening our presence in these two markets. We aim to solidify our position by capturing 30 million markets in Nepal and 15 million in Bhutan. We are also consolidating our distribution set-up of I Cold in Saudi Arabia. Further expansion plans will be subject to the macroeconomic and market conditions. What are the future plans of the company in terms of the food equipment business? We strive to become the holistic industrial refrigeration solutions provider that uses industry knowledge, cuttingedge technology, and innovative solutions to enhance customer experience. We have relentlessly pushed our boundaries to bring innovative products. By extending its presence in most segments of food and beverage retail, delivery, and cloud kitchen, ELANPRO is aggressively developing a well-rounded portfolio catering to every Indian customer aspiring to open a restaurant, café, hotel, ice-cream parlour, and F&B retail outlet. We want to empower our customers with ground-breaking solutions. What agenda FSSAI should follow for the next 10 years to boost India's Food equipment and logistics market? FSSAI’s mandate is to lay down science-based standards for food products in the country and enforce the same. Various initiatives such as Food Safety Training and Certification (FoSTaC) and Eat Right Mela are already contributing significantly to achieving the desired outcome. While food equipment and logistics do not fall directly within the purview of the food regulator, it is encompassed within its broader scope. It should continue with its current programme which, I feel, is quite an intricately designed, multi-tiered initiative including monitoring, enforcement, and education. Monitoring is vital as consistent supervision and a close watch will help identify potential perils in the food equipment and logistics market. Strict implementation of various regulations and measures is crucial as it establishes a robust framework to adhere to, ensuring the entire market follows the guidelines. It is also important to upgrade the skills of individuals working in the food equipment and logistics market as their expertise directly influences the food supply chain. In my opinion, these measures will further propel the attainment of the desired objective.

NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in NUTRITION 41 I n this context, soyabeans emerge as a promising solution due to their exceptional nutritional profile, diverse product range, and adaptability to different cultivation conditions. Exploring how soya can address India's protein gap becomes paramount, as it not only caters to the nutritional needs of the population but also promotes sustainable agriculture practices and contributes to food security. Enhanced Nutrition and Complete Protein Profile Soyabeans are a rich source of protein and are widely used in the production of various food products. The protein content in soyabeans can vary depending on factors such as the variety of soybean, growing conditions, and processing methods. On average, soyabeans contain approximately 36-56 per cent protein Soya protein is considered a complete protein as it provides all the essential amino acids required by the human body. It is also low in saturated fat and contains no cholesterol, making it a popular choice for individuals seeking plant-based protein sources. By incorporating soya as an important protein source, India can ensure access to a complete protein profile and enhance the overall nutritional intake of its population. In addition to their protein content, soya products offer numerous health benefits. They are low in saturated fat and cholesterol, making them heart-healthy alternatives. Soya is rich in dietary fibre, which aids in digestion and promotes gut health. It is also a good source of essential vitamins, Jaison John, Managing Committee Member of CLFMA, Country Team Lead – India US Soyabean Export Council Bridging the Protein Gap with Soyabean in India India, with its vast population and diverse dietary preferences, is confronted with a significant protein gap, creating an urgent need for a versatile and accessible food source. Recent findings from the Indian National Family Health Survey reveal that approximately 75 per cent of Indians follow a nonvegetarian diet. Paradoxically, other studies indicate that a similar majority of Indians suffer from protein deficiency. This discrepancy highlights the pressing challenges of sustainability - meeting the protein needs of today while ensuring that those tomorrow will have equivalent, if not more protein, all in a growing population of almost 1.5 billion people in India. minerals, and phytochemicals, providing a well-rounded nutritional profile. Individuals can improve their overall health by incorporating soya into their diets while meeting their protein requirements. Vital Contributor to Animal Protein Production As the demand for animal-source food increases, it is important to recognise the crucial role of soyabean meal, a by-product of soyabean processing, in providing high-quality animal protein. The most well-known is the digestible indispensable amino acid score of soya which has been widely used in the animal feed industry and has received the most support. With its rich nutritional composition, abundant essential amino acids, and suitability as a feed ingredient for livestock, poultry, and aquaculture, soyabean meal enhances animal health and productivity while ensuring the production of safe and nutritious food for human consumption. Revolutionising Indian Agriculture Additionally, soyabean cultivation promotes sustainable agricultural practices by reducing soil erosion, reduction of greenhouse gas emissions, and land use change when it comes to carbon footprint, enhancing nitrogen fixation, and minimising reliance on synthetic fertilisers. Overall, the cultivation and utilisation of soyabean and its by-products, such as soya feed, hold great potential for India's agricultural sector, fostering food security and

42 NUTRITION NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in environmental sustainability. 'Soya Fed' Label While soya feed plays a significant role in the growth and development of animals and helps define the quality of protein consumed by humans, awareness about it remains limited. To address this, Right to Protein, a USSEC campaign, introduced the 'Soya Fed' label in 2021. This voluntary feed label, the first of its kind in India, aims to increase awareness about the crucial role of animal feed in determining protein quality. The Soya Fed label helps consumers differentiate between packaged poultry, meat, and fish that have been fed with soya, highlighting soy as a high-quality protein source. By empowering consumers to make informed decisions, this initiative promotes the recognition and utilisation of soya feed in enhancing the nutritional value of animal products. Unleashing India's Agricultural Potential Apart from this, soyabeans offer immense potential for crop diversification in India, as they can be successfully cultivated in a wide range of agro-climatic conditions across different regions of the country. This adaptability presents a valuable opportunity to enhance food security and reduce India's reliance on imported protein sources while also decreasing dependence on traditional crops and bolstering agricultural resilience. By encouraging and supporting soyabean farming, India can leverage its diverse landscapes and optimise land use for sustainable protein production. Fortifying India's Staple Foods One effective strategy to enhance protein content and nutritional value in staple foods is through fortification. Soya protein can be easily incorporated into existing food products, such as wheat flour, to boost their protein content. This fortification strategy holds particular significance for staple foods in India, such as bread, biscuits, and other processed items. By fortifying these widely consumed products with soya protein, the population can access additional protein without altering their dietary habits significantly. Promoting Food Security This is a wonderful opportunity to grow the Indian soya industry as soya-based products have gained significant popularity in recent years. With advancements in food processing techniques and product development, the taste, texture, and nutritional profile of soya-based foods have improved significantly. This has led to a broader acceptance and adoption of these products among consumers. Protein deficiency can lead to malnutrition, which affects a significant number of children in India. The Global Hunger Index of 2022 score also reveals that 16.3 per cent of the population in India suffers from undernourishment while 19.3 per cent and 35 per cent of children under 5 suffer from stunted growth due to malnutrition. With India’s growing population and diverse dietary practices, we are facing significant challenges in achieving nutrition security for our citizens. Soya, with its versatility, can emerge as a sustainable solution that can address key nutritional gaps in the diet of Indians. From catering to the vegetarian population, with soya-based foods such as soyabeans, tofu, tempeh, and soya milk to improving protein content on animal-based foods through soya feed, soyabeans can play a crucial role in meeting any protein gaps. With their exceptional nutritional value, wide range of soya-based products, adaptability to diverse agricultural conditions, and numerous health benefits, soya offers a sustainable and nutritious solution. By promoting soyabean cultivation, incorporating soya protein into staple foods, and educating the population about its benefits, India can enhance food security, improve public health, and reduce the country's dependence on imported protein sources. Embracing soya as a protein source presents an opportunity for businesses to cater to the growing demand for sustainable and nutritious alternatives in the market. Being a versatile and protein-rich crop, soya has the potential to bridge India's protein gap and address the nutritional needs of its population. With a rapidly growing population and increasing urbanisation, India faces significant challenges in meeting the dietary requirements of its people. By promoting the cultivation and consumption of soya-based products, India can enhance its protein availability and help reduce malnutrition. Additionally, soya is highly adaptable and can be incorporated into various traditional Indian recipes, making it culturally relevant and acceptable. Economic and Nutritional Potential The market access value of soya in India extends far beyond its nutritional benefits. It can contribute to economic growth, trade opportunities, employment generation, and sustainable agriculture in India. Harnessing the full potential of soya will require policy support, infrastructure development, and market linkages to enable farmers and businesses to access domestic and international markets effectively. By embracing the market access value of soya, India can drive economic growth, ensure nutritional security, and promote sustainable development, establishing itself as a key player in the global soya market and contributing to food security and protecting farmers against climate change-induced challenges and crop failures. By embracing soya as a viable protein source, India can take a significant step towards closing its protein gap and improving the overall health and well-being of its population.

NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in BONE HEALTH 43 Liposomal Nanotechnology: An Overview At the core of liposomal nanotechnology are little particles known as liposomes. These nanoparticles are extremely tiny, about 100-300 nm in diameter. First discovered in 1965, liposomes were used to carry substances like medications, vaccines, and vitamins to human cells. Resembling tiny artificial bubbles, liposomes consist of components (phospholipids) similar to those found around active human cells. They can be used as vehicles to transport active compounds which are either poorly permeable or soluble while preserving their integrity and preventing them from breaking down before reaching their target cells. Liposomes are specifically favoured as novel drug delivery agents because they are made of biosimilar ingredients, making them biocompatible and less likely to cause adverse effects in the body. These properties Arun Kedia, Managing Director, VAV Lipids How Liposomal Nanotechnology Enhances Bioavailability of Bone Health Supplements Bones are structural organs known for keeping other organs safe and regulating hormones. Sadly, several factors, diseases and skeletal disorders can adversely affect bone tissue, affecting mobility and sometimes even proving fatal. Corrective treatments often necessitate administering high drug dosages, which could lead to adverse effects. This is where revolutionary drug delivery methods using liposomal nanotechnology and nanoparticles play an outstanding role in offering highly localised and non-invasive treatments. Here’s an overview of how liposomal technology can increase the efficacy and bioavailability of nutritional supplements for bone health. also make liposomes preferred as encapsulating agents to incorporate nutrient or non-nutrient compounds with healthy properties in food supplements. Role of Liposomal Nanotechnology in Bone Therapies Recently, liposomal nanotechnology has found innovative uses in myriad bone therapies. When dealing with conditions like osteoarthritis, osteoporosis, and bone cancer, the effectiveness of treatment is often compromised, and there can be unwanted side effects because the treatment doesn’t focus primarily on the affected area. It is essential to deploy the right system to enhance the delivery of drugs directly to the affected bone site. Given their small size, large surface area, and the ability to modify surface roughness, nanoparticles can effectively help bone regeneration when aligned with good cell adhesion. Liposomal nanotechnology has offered innovative therapy with nanoceria and cerium in the form of oxide nanoparticles for diseases like osteoporosis that involve deterioration in the bone

44 BONE HEALTH NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in tissue. Bone infections, such as osteomyelitis, can be treated with nanoparticles. Moreover, liposomes offer various possibilities for transporting genes to the injured bone, promoting its healing. Liposomal nanotechnology is advantageous for delivering medicines precisely to the bone, avoiding any unwanted effects from medication going to the wrong places. Liposomes can include multiple drugs and release them in a controlled manner through different routes, resulting in improved effectiveness and fewer side effects. Bolstering Vitamin D Supplements It has long been established that Vitamin D, or the sunshine vitamin, is essential for good bone, teeth, and muscle health. Unfortunately, in countries like India, as many as 76% of people suffer from Vitamin D deficiency, according to a study conducted across 81 cities. The prevalence was most common among adults in the age group of 18 to 30 years. According to experts, having below 12 or 10 ng/ ml of Vitamin D is a deficiency. The deficiency makes people susceptible to osteomalacia or nutritional rickets. An article in Nature found that over 20% of people in countries like India, Tunisia, Pakistan, and Afghanistan have less than 12 ng/ml of Vitamin D. The increasing global occurrence of vitamin D deficiency could result from insufficient dietary intake and reduced sun exposure. However, few foods naturally contain vitamin D, though some are fortified with the vitamin. One way to get enough vitamin D is by consuming oral nutritional supplements. However, one should take into account the digestive system’s absorption capacity. When taken orally, vitamins tend to lose most of their biological benefits, resulting in lower effectiveness than anticipated. The use of liposomal nanotechnology in nutrition and supplements has grown as a panacea to the issue of low absorption rates and bioavailability of traditional tablets and capsules. Liposomes have a natural ability to encapsulate lipophilic and hydrophilic nutrients. It has proven effective in protecting nutrients from harsh stomach and digestive tract conditions, enabling their delivery into cells and tissues. Besides, given the tiny size of the nanoparticles, it is easier for the body to absorb them. A protective layer stops certain enzymes from breaking them down, and their small size keeps them safe during digestion. These particles remain effective even in different pH environments in the body. They also leave the stomach quickly. Another advantage of consuming liposomes-based vitamin D is that it can be taken on its own or with water, orange juice, or other such liquids. As opposed to this, other fat-soluble forms of vitamin D need to be consumed with milk, oil, or other fat-based items to enable its absorption. Benefits of Liposomal Nanotechnology for Vitamin D Consumption It is safe to say that the liposomal nanotechnology revolution has transformed the vitamin and nutritional supplements industry. This technology enhances the transportation of vitamins into human cells, maximising the absorption of supplements within the body. Since liposomes are like little shields, they help supplements get absorbed without being destroyed by digestion. They go through the mouth and intestines, bypassing the liver and allowing the body to use more nutrients even with smaller doses. In contrast to standard vitamins that pass through the digestive system and lose a seminal portion of their benefits before reaching their target cells, liposomal vitamins go directly into the human cell. This causes a significant increase in their concentration in the blood and improvement in the absorption process. Some benefits of liposomal vitamins are: Protection: They shield the nutritional supplements from being destroyed by the digestive system, keeping them safe and allowing more nutrients to be used. Easy absorption: Liposomes mimic cell membranes, because of which supplements are absorbed quickly. This helps nutrients go directly where the body needs them. Water and fat-friendly: Liposomes can hold watery and fatty nutrients, making them versatile. Easier to Consume: Liquid liposomal mixes suit people with difficulty swallowing large pills. Instead of many tablets, sometimes liquid medications work better and are easier to handle. Conclusion Due to their increased bioavailability, liposomal nanotechnology-based vitamins offer a higher therapeutic value than non-liposomal vitamins. Liposomal nanotechnology has shown great potential to tackle the issues of limited availability and absorption of a wide range of nutrients and compounds. Numerous vitamins, including vitamin D, can be found in liposomal form. People facing significant vitamin deficiencies can experience improved absorption through liposomal vitamins. This technology also holds great promise beyond vitamins and nutritional supplements, as shown by various clinical studies investigating their role as carriers for antibiotics, anti-inflammatory and antifungal medications, and so on. While the possibility of liposomal nanotechnology to transform drug delivery is considerable, there is still much more opportunity to explore its usage for orally delivering nutraceuticals.

NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in PEOPLE NEWS 45 Coca-Cola India announced the appointment of Irene Tan as the Vice President, Human Resources for India & Southwest Asia (INSWA). In her new role, Irene will be accelerating INSWA's growth by recruiting future-ready talent, performance enablement and employee development for the company in India and Southwest Asia. Irene joined the company in 2012 in Singapore as a talent sourcing consultant for the Asia Pacific Group. She became the lead talent acquisition partner for Greater China & Korea and moved to Shanghai. In this capacity, she initiated campus recruitments for management trainees, a signature programme for China, advancing both gender and generational diversity for the business. As Executive Recruiting Director in Singapore in 2015, she worked on multiple executive search mandates across the Asia Pacific including Bottling Investment Group (BIG). In 2020, she was appointed as the Talent & Development (T&D) Director for Asia Pacific and was part of the global T&D Leadership team, responsible for advancing the talent agenda and developing a diversity succession pipeline. She brought to life the Learning and Enterprise Capability initiatives in the region. Prior to joining Coca-Cola, Irene was associated with Spencer Stuart, an international executive search firm. She holds a Bachelor of Social Sciences degree from the National University of Singapore. Coca-Cola India appoints Irene Tan as VP, Human Resources Bengaluru-based iD Fresh Food, India’s leading and most innovative fresh food brand, announced two new appointments to its leadership team. Megha Latawa joined iD Fresh as its chief human resources officer (CHRO) for India and International Markets, and Enakshi Dasgupta as head of New Business and New Product Development (NPD). As the company embarks on the next phase of its ambitious, global growth trajectory, the emphasis is on strong leadership to further strengthen market presence and professional team management, with a sharp focus on corporate governance. Armed with one and half decades of rich experience in the FMCG sector, Enakshi worked as the Category Head at Grupo Bimbo (Modern Foods) before joining iD Fresh as Head of New Business and NPD. She has also worked with Avon and Godfrey Phillips in her early career, followed by extensive exposure in new product development in food and beauty categories, apart from brand management roles. Megha is a seasoned HR professional and has worked across diverse industries, such as manufacturing, ITS & ITES, retail and eCommerce. An MBA from the Institute of Management Technology, Ghaziabad, she joins iD with a strong track record of HR leadership stints at udaan, Aditya Birla Group, Infosys and Vedanta. iD Fresh onboards new CHRO, NPD Parag Milk Foods Limited, a leading manufacturer and marketer of dairy-FMCG products in India announced the appointment key executives, further fortifying its management team. With an established presence as a key player in the dairy industry, Parag Milk Foods maintains its commitment to elevating leadership and fostering innovation within the sector. These appointments underscore Parag Milk Foods' dedication to maintaining its position as an industry leader and innovator. With a strong leadership team in place, the company is poised to accelerate its growth trajectory, enhance customer value, and contribute to the evolution of India's dairy sector. All the new appointees have vast experience in the FMCG sector. Bheemanappa Manthale takes charge as President, Plant Operations, Gajanan Patil as GM Operations and Binod Das as Head of Sales. Parag Milk Foods strengthens management with key appointments

46 INGREDIENT NEWS Considering the rise in gut-related issues and their impact on overall health, Bengaluru-headquartered Leucine Rich Bio, India’s pioneer microbiome company, has come up with Rychbiome Indus. It is South Asia’s first microbiome data-based nutraceutical brand. Rychbiome Indus is a synbiotic, meaning it contains both probiotics and prebiotics that contribute to the well-being of the gut, leading to a significant influence on an individual's overall health. It is a research-driven blend that has taken shape after Leucine Rich Bio studied many Indian gut microbiome samples. While there are a number of probiotics that are available in the Indian market, they are not based on the Indian gut microbiome data. This might limit their efficacy. Rychbiome Indus differs from any other probiotic composition available in the Indian market as it consists of probiotics that are specifically missing or are less abundant in the Indian gut. Simply put, the product not only is made in India, it is specifically made for India. This innovative formulation aims to address a broad spectrum of health needs, providing a strong foundation for overall well-being. Supriya Lifescience Ltd, a Mumbaibased company specialising in active pharmaceutical ingredients (API), announces its recent collaboration with Plasma Nutrition, Inc., a United States-based company known for innovative consumer products located in Delaware. The strategic partnership involves an exclusive technology licensing agreement, granting Supriya Lifescience Ltd the sole rights for manufacturing and marketing Ingredient Optimized Protein (ioProtein) in India. The primary purpose of this collaboration is to bring the optimised protein into the Indian market. ioProtein is a patented process (patent pending in the US). This revolutionary protein powder is designed for use as a protein supplement and boasts a significant advantage, and is highly bioavailable. This means that higher amounts of proteins are absorbed quickly by the body, providing consumers with a more effective and efficient protein supplement. During the term of the agreement, Supriya Lifescience Ltd will lead the manufacturing and marketing of ioProtein in India. This marks the introduction of a new category of protein powders in the Indian market, and it is relatively healthier compared to other popular protein powders available through various Gyms, general stores, and digital marketing channels. India gets first-ever nutraceutical based on Indian microbiome data Puratos India introduces Millet-based product range Puratos, a global leader in bakery, patisserie, and chocolate ingredients, has announced its innovative millets-based product range: Easy Puravita Millet Bread Mix and Tegral Satin Millet Cake Mix. These innovative mixes bring together the goodness of millets, authentic flavours, and a commitment to sustainability, catering to the evolving preferences of health-conscious consumers. Millets have a wealth of health advantages, but they are also beneficial for the environment because they require less water and other resources. The Government of India requested that the United Nations declare 2023 to be the International Year of Millets with the intention of raising awareness and increasing the production and consumption of millets. The Easy Puravita Millet Bread Mix contains a curated selection of millet flours, including Sorghum, Finger Millet, Pearl Millet, Barnyard Millet, and Amaranth, ensuring a nutritious and flavorful experience. The resulting bread products boast excellent texture, volume, and an appealing crumb colour and extend their culinary possibilities to an array of finished goods, including Bread Loaf, Burger Bun, Hot Dog Rusk, Puffs, Khari, Panini, Pizza Base, Crusty Bread. Supriya Lifescience, Plasma Nutrition collaborate on protein tech NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in

INGREDIENT NEWS 47 The International Flavors and Fragrances (IFF) announced the completion of its new North American Creation and Design Centre in New Century. The IFF Creative Centre brings together the company’s flavour and ingredient expertise with its food design capabilities to better support the growth of the region’s food industry. The infrastructure upgrade includes the addition of two new flavour creation labs, the expansion of existing food application design labs for dairy, bars, culinary, and bakery, and a new lab solely for pet food development. The New Century facility is now the company’s second-largest creative centre in North America and houses ten labs, and six state-of-the-art pilot plants, which serve two purposes: – providing better customer support and enhancing innovative product development. The two new flavour creation labs – for sweet and savoury flavours, respectively – mark the first time flavourists will be based at the New Century facility. The expert flavourists will develop alongside the dairy, bakery, bars, culinary and pet food product application and design teams. Kerry, a world leader in taste and nutrition, has signed a partnership to support the creation of more high-quality sustainable dairy alternative products and enhance market growth for the plant-based category in Asia Pacific. The agreement, which will see Kerry support technology development, applications and enzymes, flavours, maskers and nutrition, is a step towards the creation of a unique dairy alternative expertise ecosystem, where other ingredients and processing partners are invited to be part of the collective to accelerate the move towards sustainable nutrition solutions. The collaboration between Kerry and Unigrain, Australia’s leading producer of plantbased food and beverage ingredients, will offer food and beverage brands and manufacturers access to a unique combination of ingredients, R&D and processing solutions to craft delicious and nutritious oat milk and other applications using quality Australiangrown oats. Both companies will recommend the other party’s solutions to their customers, with the goal of offering the best solutions for oat-based applications. Kerry and Unigrain will also co-create a range of applications to showcase to their customers across the Asia Pacific. Commenting on the partnership, Didier Chanove, Business Development Director for Plant Alternatives, Kerry Asia Pacific, Middle East & Africa, said: “As our current supplier of oat flour, Unigrain is now our partner to drive an ambitious plant-based growth plan in keeping with Asia Pacific’s fast-growing dairy alternative industry, estimated at more than $5 billion, with an expected 16.3 per cent per cent CAGR to reach $12 billion by 2028. ” Corbion, the fermentation powerhouse and renowned innovator in natural preservation technologies is vertically integrating vinegar production with a new North American plant. The investment will enable the production of patented vinegar solutions currently manufactured using third-party drying operations and the company's liquid blending site in Blair, Nebraska. The investment fortifies Corbion’s ability to supply customers with ingredient solutions that deliver both effectiveness and the simpler product labelling consumers continue to demand in meats, bakery, and culinary foods. The $6 billion global vinegar market is expected to grow at a CAGR of 6.5 per cent between 2023 and 2030, according to Data Bridge Market Research. Much of the growth in the market is tied to vinegar's effectiveness in food preservation and safety interventions, as more consumers embrace the familiarity of vinegar in product ingredient lists. Corbion begins in-house production of vinegar in North America Kerry to create unique dairy alternative expertise ecosystem IFF adds two new flavour creation labs at New Century facility NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in

MilkoChill units (instant milk chillers), a groundbreaking innovation in the dairy industry, in the Sirohi district of Rajasthan. The state-of-the-art Solar MilkoChill units have been installed at Asha Mahila Milk Producers Company Limited with financial support from the World Wide Fund (WWF) India. The critical factor affecting milk quality is the time lag between milking and the first chilling. Milk needs to be chilled at the earliest to arrest bacterial growth and retain its quality. Prompt’s Solar MilkoChill unit makes it possible to chill milk at source, thereby reducing spoilage, retaining quality, increasing shelf life, and hence increasing farmers’ income. Speaking on the occasion, Shridhar Mehta, Managing Director of Prompt Group, said, “Our Solar MilkoChill unit is a pioneering product that marks a significant leap in improving milk quality through innovative solar-powered chilling technology. The product offers a viable and complementary alternative to the existing bulk milk cooler solutions and has the potential to revolutionise the dairy industry. It reflects our commitment to drive positive change in the dairy industry and aligns with our vision for ushering in sustainable dairy solutions.” The Solar MilkoChill unit offers an ingenious solution to address the challenges posed by erratic power supply, which is especially crucial as dairy operations expand to more villages. Prompt Group launches Solar MilkoChill in Rajesthan Amcor, a global leader in developing and producing responsible packaging solutions, today announced it has entered into an agreement to acquire Phoenix Flexibles, expanding Amcor’s capacity in the highgrowth Indian market. Phoenix Flexibles has one plant located in Gujarat, India, and the business generates annual revenue of approximately $20 million from the sale of flexible packaging for food, home care and personal care applications. Amcor currently has four flexible packaging plants in India. The business has delivered double-digit organic sales growth per annum over the last three years, significantly outpacing growth in the underlying market, and is also investing to double its local footprint in the Pharmaceutical and Medical packaging categories. The addition of Phoenix Flexibles’ well-capitalised and strategically located production facility will immediately increase Amcor’s capacity to satisfy continued high demand and drive strong returns for shareholders. The acquisition also adds machine-direction-oriented film technology, enabling local production of a broader range of more sustainable packaging solutions, and brings capabilities allowing Amcor to expand its product offering in attractive high-value segments. Amcor acquires Phoenix Flexibles Packaging Plant LG Electronics, India’s leading consumer durables company, announced a strategic partnership with ITC Foods, one of the fastest-growing packaged foods businesses in India, to redefine the cooking experience for consumers in the country. As part of the partnership, two new microwave ovens were announced with the ‘Scan to Cook’ feature. Currently, two models of the microwave are being introduced and 7 more will be introduced by the festive season. By combining LG's state-of-the-art microwave technology with ITC's expertise in frozen and ready-to-eat (RTE) foods, this collaboration aims to simplify the cooking process while delivering delicious and nutritious snacks/meals. Speaking on the collaboration Ashu Phakey, Vice President and Business Head - Frozen and Fresh Foods at ITC Limited stated, “With LG’s extensive distribution network, we hope to scale up our reach and offer our choicest range of frozen veg and non-veg snacks and meals like burger patties, kebabs, nuggets, fries and more to our consumers.” ITC Foods and LG join hands to ‘simplify’ cooking 48 ACADEMIC NEWS NUFFOODS SPECTRUM | March 2021 | www.nuffoodsspectrum.in SUPPLIER NEWS NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in

SUPPLIER NEWS 49 GEA, one of the world's largest systems suppliers for the food, beverage, and pharmaceutical sectors is supplying Britvic, one of the UK’s leading soft drinks manufacturers, with a heat recovery system at its Beckton site, in London. The installation will begin this summer and result in cutting the factory’s carbon emissions by an estimated 1,200 tons annually – equivalent to the annual energy usage of around 500 UK homes. At its Beckton site, Britvic produces 2,000 drinks every minute, including many of the UK's most popular beverages such as Robinsons, Tango, and Pepsi MAX. GEA is supplying two industrial ammonia heat pumps and a large thermal storage tank. For Britvic, the project is a major step toward its goal of reducing direct carbon emissions by 50 per cent by 2025 and achieving net zero by 2050. Britvic will convert much of its process heating from natural gas steam boilers to carbon-free heat recovery systems driven by heat pumps. The new heat recovery system, designed and supplied by GEA, reuses lowtemperature waste heat from the existing production system. GEA heat recovery system to cut Britvic energy consumption Mondi, a global leader in sustainable packaging and paper, has announced the expansion of its International Safe Transit Association (ISTA) and Amazon Packaging Support and Supplier Network (APASS) certified Performance Lab services to cater to the growing demands of eCommerce customers. Mondi's Performance Lab can now also test converted solutions such as MailerBAGs and corrugated boxes. The laboratory's state-of-the-art equipment simulates the typical impact of packed goods in each supply chain step. Mondi's eCommerce services and its full-material portfolio are widely recognised as a supplier of economical, efficient and easy eCommerce packaging solutions and base material, as well as for setting new standards in the European market. Mondi expands ISTAapproved testing services Innovative British coffee roaster creator IKAWA and leading Swiss technology group Bühler have begun a partnership focused on innovation in the gap between micro and medium- to large-scale coffee roasting. The strategic partnership aims to explore the potential for product development between IKAWA’s marketleading sample roasters and Bühler’s RoastMaster series to address this gap. Bühler has an industrial background with more than 50 years of coffee engineering competence and has worked with many medium and large roasters to set up coffee processing plants globally. Bühler’s RoastMaster series comprises four sizes with throughput per hour ranging from 70 kilograms up to 1 ton. Bühler’s integration across the coffee supply chain, its unrivalled service support footprint, and IKAWA’s global presence in the specialty coffee market makes them perfectly positioned to team up for innovation in a market that has much room for development. Bühler and IKAWA partner to explore innovation in roasting NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in

I ndia has experienced an unheard-of rise in the number of coffee drinkers over the past 20 years. India's coffee market is expanding due to factors like rising disposable income, exposure to the outside world, media and digital penetration, urbanisation, and changes in lifestyle. These alterations have produced what we refer to as coffee culture and are responsible for the market's expansion of coffee. Rising incomes and increased demand from the population are two factors boosting the demand for coffee in India. According to Stellar Market Research, the India coffee market is valued at $1.74 billion for the year 2022 and is expected to reach $2.33 billion with compound annual growth rate (CAGR) of 4.3 per cent as against the global coffee market that is witnessing a steady growth of 2.5 to 3 per cent year on year. Consumption outside the home accounts for the lion’s share of India’s coffee market’s current growth. The category is expected to experience more home consumption in the near future. Distribution is a major challenge for the Indian coffee industry. The country’s coffee consumption is mainly concentrated in the urban population in Category I & II cities, except in South India. Since 70 per cent of the country’s population lives in the rural areas, the taste of coffee is well-known. Brands that offer packaged goods are trying to enter the Indian market with consumer packaged goods (CPGs) like pouches in order to stand out from the competition in these markets. The coffee market has witnessed a rising demand for disruptive and premium products, and a dozen or so coffee startups/direct-toconsumer brands are catering to the evolving consumer taste and requirements. Consumers are gravitating toward healthy choices due to the rising prevalence of obesity, bad eating patterns among children and adults, stressful lifestyles, and hectic work schedules. One of the functional beverages with established health advantages is coffee. As consumers who are calorie cautious and those who have diabetes look for alternatives to sugar in their beverages, a variety of coffees are being launched to the market to cater to a wide spectrum of consumers. The rate of preference for drinks fortified with antioxidants among them rises as a result. Young consumers' strong demand, combined with a growing coffee culture, is what drives the India coffee business. Some of the leading coffee startups have made their presence felt in the market by offering new range of coffee beverages such as coffee beer, nitrogen-rich coffee etc. resulting in increasing their revenue. For the year 2020 Blue Tokai’s turnover touched $ 5.6 million while other startups namely Sleepy Owl Coffee ($0.7 million), Rage Coffee ($0.2 million), Slay Coffee ($0.3 million), and The Flying Squirrel ($0.2 million) are trying to reach new heights. They're betting on new product offerings like Roasted and Ground Coffee, Cold Brew Bags, Starter Kits, Coffee Mugs, Brewing Equipment, Cold Brew, Hot Brew, Filter Coffee, RTD Coffee, Latte, Merchandise, Instant Coffee, Flavoured Coffee, Coffee Pour Over, Coffee Concentrate, DIY Coffee Brewing Kit and many more. This factor is driving the growth of the India coffee market. However, there are challenges for India's coffee market as the nation has been a tea-drinking nation since the colonial era and coffee doesn't have mass appeal. As models evolve, brands must move beyond product innovation and connect with consumers to create a habit of it. There should be brand resonance for a larger segment of consumers. The new generation is more inclined towards coffee than tea as their preferred morning beverage.  To support the growth of Indian coffee the Coffee Board of India was set up by an Act of Parliament in 1942 with an aim of promotion, sale and consumption of coffee in India and abroad. The Coffee Board of India, in partnership with the International Coffee Organisation (ICO) is organising the 5th World Coffee Conference (WCC) 2023 from September 25 in Bengaluru. The four-day conference will open up new vistas of opportunities for coffee stakeholders and showcase their range of coffee products to the world.  Narayan Kulkarni Editor [email protected] Capitalising on Coffee Culture  50 LET’S TALK FOOD NUFFOODS SPECTRUM | September 2023 | www.nuffoodsspectrum.in