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NuFFooDS Spectrum January 2021
UNLOCKING FULL POTENTIAL

The food & beverage (F&B) industry had envisioned many big things for 2020.
From investing constructively in science and technology (S&T), addressing the
existing challenges of unhealthy eating, poor nutrition, to sustainable packaging
and supply chain management, there were many plans to execute. But the
ongoing pandemic has brought about further challenges, and in turn fast-tracked
the industry’s plans of implementing S&T. In addition, the consumers’ desire to
influence health and wellness through foods and beverages is creating a whole
new gamut of opportunities for the industry. As a result, companies are unlocking their full potential in 2021 by adopting the new trends such as immune health, micronutrients, rise of nutraceuticals, meat alternatives and digital transformation
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