NuFFooDS Spectrum August 2018

4 EDITORIAL NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in

Eastward ho!

Milind Kokje
Chief Editor

Looking towards west is a typical Indian, and of USDA’s Food Safety and Inspection Service (FSIS)
some other Asian countries too, trend & habit. and the food safety functions of Health & Human
From fashion to food and lifestyle to other Service’s (HHS) FDA into a single agency within USDA
social trends the people wish to follow the west. that would cover virtually all the foods Americans
Even at different levels in the government, right eat."
from ministers to a very low level officer, guidance
is sought from the west. They wish to replicate While USDA is responsible for farming,
many plans and projects, policies and decisions and agriculture, forestry and food, FDA is responsible for
actions of western countries and governments as it protecting the public health by assuring that food is
is easier to copy than to do something new. Earlier it safe, wholesome, sanitary and properly labelled. At
used to be the UK and to some extent Europe. Now, times, duplicative situation arises within the system.
of course, US is ruling. For instance, frozen cheese pizza is regulated by
FDA but if it is Pepperoni pizza then it is regulated
That is the reason why frequent news are seen by FSIS due to the topping. Same is true about liquid
published in newspapers about many government egg and egg in shell as well as close faced and
officials going abroad as a part of some government open faced meat sandwich. In the state of Georgia
delegation to visit some facility, to study some poultry officials have to create separate paper work
solution of a problem, and to discuss with for chicken & eggs since both the commodities are
concerned officials of those countries. Right from regulated by two different agencies.
road construction to mass housing, power plants
to hospitals and water supply projects to advanced Such a “fragmented federal oversight of food
technology, anything is included in it. safety” has led to “ineffective coordination and
inefficient use of resources,” the document admits.
But if one goes through the recent master "To address this fragmented and illogical division of
government reform and reorganisation plan of the Federal oversight” it has been recommended that
White House’s office of Management & Budget in FSIS and the food safety functions of the FDA would
US, one can say that at least in food sector, India is be consolidated into a single agency within USDA
ahead of US. It is one of those rare occasions where called the Federal Food Safety Agency.
probably the US may have to take a look at the Food
Safety and Standards Authority of India (FSSAI) on In India, we did it 12 years back when we enacted
how to create a composite food regulatory agency. a consolidated food law merging seven different
The reason being that it has been suggested in laws dealing with the food. As per the law, only one
the master plan to combine US Department of regulatory body for food safety was set up a decade
Agriculture (USDA) and Food Drug Administration back. It is functioning effectively notifying regulations
(FDA) since people have to work through multiple and standards on regular basis. May be US can now
federal agencies. look Eastward to India for some guidance in this
sector. The boat taxis on Thames river had traditional
This recommendation is included in the call “Westward ho!” and “Eastward ho!” to show
‘Delivering government solutions in the 21st century; their destinations. For last several years we were
Reform plan and reorganisation recommendations’. “Westward ho!” May be the time now is for “Eastward
This 132-page document which apparently ho!” for the US in at least the food matters.
is the agency’s response to executive order
“Comprehensive plan for reorganising the executive
branch” has made 32 recommendations for better
functionality. Fourth on the list is “reorganize the

New Voice of the Nutraceuticals &
New - Gen Food Indystry in Asia

Volume 5  |  Issue 12  |  August 2018
www.nuffoodsspectrum.in

Publisher & Managing Editor Production & Design Nutraceuticals Nutritionals
Ravindra Boratkar MM Activ Sci-Tech Communications Functional Foods Wellness
Anil Walunj
Editorial Dietary Supplements
Chief Editor Cover Design
Milind Kokje Dominix Strategic Design Pvt. Ltd. ASIA
[email protected]
Neha Metha STtaOyPuSpTdOatReIdE,S
Advisor - Content take informed
Vijay Thombre Business business dNeecsitsléions
Product & Marketing
General Manager Content Creation and Ankit Kankar expands
Coordination: Narayan Kulkarni [email protected] coffee capsule
[email protected] GdaeiNngnduiSQetFcaRcrFaalrConetpiooalotahdtDnteeefSsoFSorhmpoepVfedaarccilsecotathirtidtnlnuyeiutmarAyicinmnPtitAnAigeosCrtniaoarceiNtsgieoiaownn
Chief Finance Officer amongst industry, scientific
Content Team Manasee Kurlekar fratenity, acadSeemleiac,tregulatory
Bengaluru: Dr Manbeena Chawla and policy maHkearrsvetostasn, alyes,
Mumbai: Prapti Shah Circulation, Subscription and debate and ePxechpasniCgoe itdoeas.
Singapore: Priyanka Bajpai Media Enquiry:
Asmita Thakar wwwQS.cnRauCnffothdoeeodsbesxizpteienncdCtrhnuiunmtas.asia
Social Media Editor: Ankit Kankar [email protected]
[email protected] MM Activ SingNaZpdoareiryPte. Ltd.

MM Activ Sci-Tech Communications #14-06, HighfiSrtmreet Centre,
1 North Bridge RoadK,eSyintgoanpeore - 179094.
SOUTH REGION NEW DELHI International offices
Alok Srivastava Amit Upadhyay [email protected]
National Business Head- Media Coordinator SINGAPORE
Ad Sales & Marketing 103-104, 1st Floor, Saradha Mani
#9, UNI Building, Thimmaiah Road, Rohit House MM Activ Sci-Tech Communications
Millers Tank Bund, Vasanth Nagar, 3 Tolstoy Marg, #08-08, High Street Centre, 1 North
Bengaluru - 560 052 New Delhi - 110001 Bridge Road, Singapore - 179094
Mobile: +91-9845128747 Tel: +91-11-4354 2737 Tel : +65 6336 9142
Tel. +91-80-4113 1912/3 Fax: +91-11-23319388 Mobile: +6590681202
[email protected] [email protected] [email protected]

MUMBAI PUNE USA Kirin, Mitsui
Ankit Kankar Ankit Kankar Media Representative: to acquire
Manager- Product & Manager- Product & Leslie Hallanan stake in
Marketing Communication Marketing Communication Bink Global, Inc. supplement
156, Kaliandas Udyog Bhavan, Babasaheb Ashirwad, 36/A/2, S.No. 270, Pallod 115 Ridge Road firm
Woralikar Marg, Mumbai - 400 025 Farms, Baner Road, Pune- 411045 Fairfax, CA 94930 USA
Mobile: +919579069369 Mobile: +919579069369 Tel: +1 415 388 4108
[email protected] [email protected] E-mail: [email protected]

EUROPE Scan the
Media Representative: QR Code
Stuart Smith
NAGPUR Global Media Sales Limited www.nuffoodsspectrum.asia
Manisha Boratkar PO BOX 1126, Bromley, Kent, BR1 9TX
402, Govind Apartments, Shankar Nagar Square, Nagpur - 440 010 United Kingdom
Tel. +91-712-2555 249 Tel: +44-(0)20-8464-5577
E-mail: stuart.smith@
globalmediasales.co.uk

Printed and Published by Disclaimer: Spectrum does not necessarily claim to support
Ravindra Boratkar on behalf of MM Activ  The views and opinions expressed in this magazine these views.
Sci-Tech Communications Pvt. Ltd.,  Contents and advertisements in NuFFooDS
Ashirwad, 36/A/2, S.No. 270, Pallod Farms, Near are those of the authors. They do not necessarily Spectrum are purely for information purposes and
Bank of Baroda, Baner Road, Pune- 411045 represent opinions of the Advisory Board. the Publisher & Editor of NuFFooDS Spectrum give
Printed at Spectrum Offset, D 2/4 Satyam Estate,  Readers are advised to make proper enquires no warranty and accept no responsibility for the
Behind CDSS, Pandurang Colony, Erandwane, before entering into any commitment in relations accuracy or completeness of information provided
Pune - 411004. Tel : +91 20 2543 6556 to advertisements appearing in this publication. The therein. Readers must undertake research and take
Chief Editor: Milind Kokje Printer, Publisher, Editor and Owner of the magazine professional advice before acting on any information
Corporate website: www.mmactiv.in will not be liable for any consequences. provided in NuFFooDS Spectrum.
www.nuffoodsspectrum.in  Views expressed in the published articles are
personal opinions of the contributors. NuFFoodS

6 INSIDE NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in

Cover Story 19

INFANT NUTRITION BUSINESS
TAKING BABY STEPS

The increasing number of working women, growing nutrition concerns for the development of babies
among young mothers and the convenience of baby food available throughout the country will support
the growth of baby food in India. There is immense opportunity in infant nutrition business; most of
which lies in the use of organic ingredients and innovative product packaging. Creating flavor variants
and marketing an existing brand will give a boost to the infant nutrition business in the country.

20 22

“There is a tremendous need “Create awareness
for Mother’s milk in India” on importance of
organic food for children”
Saurabh Aggarwal,
Managing Director, Dr Jasmin James,
NeoLacta Lifesciences Nutritionist, Motherhood Hospital

23 24

“Organic foods can “Nutrition supplement
easily be penetrated in for children do not
child nutrition market” adhere to WHO guidelines
of sugar intake”
Dr. Prakash Kondekar,
Shruti Kumbla,
a guest faculty with Mumbai University and Senior Nutritionist, Pristine Organics
Saurashtra University for Food Laws,
Food Science & Food Microbiology

NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in INSIDE 7

From the Chair REGULARS

The power of data analytics 09 10
In value addition chain of 26
Functional foods Editorial 04

Dr V Prakash, FRSC, Video Snippets 08
Vice-President of Int. Union of Nutritional Sciences (IUNS),
London, UK Immediate Past Director, Policy and Regulatory News 10
CSIR- CFTRI, Mysore, India
Finance News 12
Special
Company News 13
Moving towards Zero Hunger

Start-Up News 15

World News 17

Science News 42

Regulatory 30 Academic News 44

Food Safety Regulations on HFSS – Supplier News 46
a way towards Healthier Future
People News 47
Priyanka Sharma and Ajay Patel
Food Safety & Nutrition Experts Event 49

42

Evidence Based 33

Health Claims and ADVISORY BOARD MEMBERS
Impact on Public Health
Chairman
Vilas Ramrao Shirhatti Dr V Prakash, FRSC
Director Technical, Distinguished Scientist of CSIR-
Envirocare Labs Pvt. Ltd. India and President, ISNNaN, India

S2B 36 Members
Dr Ashok D B Vaidya
Nutrisports Dynamics Research Director, Kasturba Health
Society-Medical Research Center
Dr R B Smarta,
Managing Director, Prof B Suresh
Interlink Marketing Consultancy Pvt. Ltd Vice-Chancellor, JSS-University;
Chairman, Executive Committee,
Q&A 39 Pharmacy Council of India (PCI)

“We have identified large Dr D B A Narayana
opportunity of growth in India” Chairman, Herbs and Herbal
Products Committee, Indian
Dr. Pankaj Jaiminy, Renaud Jonquières, Philippe Sans, Pharmacopoeia Commission (IPC)
Managing Director, Senior Vice President, CEO and President,
Mérieux MEA ASPAC, Mérieux Mérieux NutriSciences Dr P G Rao
NutriSciences India NutriSciences Corporation Corporation Hon Vice-Chancellor, University of
Science and Technology, Meghalaya

Mr Jagdish Patankar
Chairman,
MM Activ Sci-Tech Communications

8 VIDEO SNIPPETS NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in

Dr Renaud Packaging Solutions
Jonquieres, Senior VP, Many consumer goods companies have started
MEA-ASPAC, Merieux exploring alternative packaging solutions in order to
NutriSciences, talks reduce use of plastic. Such critical issues should be
about the launch discussed regularly to create awareness.
of the company’s
second edition of - Mohak Arora, New Delhi
Blue Paper in India.
Gluten Trend
Scan the QR Code » I enjoyed reading the article highlighting the information
about gluten-free products. Gradually awareness about
Sanjay Malpani, gluten free products is increasing which is an important
CEO, Integrated contributing factor for food manufacturers.
Food Parks, Future
Consumer Enterprise - Sheela Mohan, Mumbai
Ltd, shares his views
on the future of the Healthy Junk
food processing Vacuum frying has surely come around as a good
industry in India. option to achieve high quality dried products with better
flavours and health benefits. Food companies can
Scan the QR Code » eventually position themselves in the snack segment
by benefitting from this trend.
Manav Garg,
CEO & Founder, - Rishita Kaul, Bengaluru
Eka Tech,
points out the Food Trade
benefits of Please publish more content on the trade ties between
digitizing coffee the Indian food industry and other countries. The food
production. business potential in different segments in India should
also be elaborated.
Scan the QR Code »
- Ravi Srivastava, Pune

Thanks for your feedback. We have taken note of
your suggestions and will surely try to incorporate
the content accordingly in coming issues. Please
keep sending us your feedback and updating us on
your views about the issue and keep giving your
opinions on the content.

– Editor

Please send your feedback to
[email protected]

NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in FROM THE CHAIR 9

THE POWER OF DATA ANALYTICS
IN VALUE ADDITION CHAIN OF
FUNCTIONAL FOODS

Dr V Prakash, PhD, FRSC

President, International Society of Nutraceuticals, Nutritionals and Naturals (ISNNAN), India ●
Vice-President of International Union of Nutritional Sciences (IUNS), London, UK ●

Chairman, India Region of European Hygienic Engineering Design Group, Germany ●
Former Director of CFTRI & Distinguished Scientist of CSIR – India ●
Chairman, Editorial Advisory Board of NuFFooDS Spectrum ●

The buzz words like big data, cloud data, epidemiological track record and focused of an
data analytics, etc., have all made a big organized and holistic product from the food is
dent in the food and drug industry and well documented.
even has become a very important agenda of
Data Analytics between Countries with respect The propulsion of such a trajectory for
to pharmacovigilance (PV). These are all holistic approach will be an excellent directory
revolutionary ideas to look at big data and the and direction and is very vital to integrate the
advantage of the plant Biodiversity in India and scheme of clear thinking for the ultimate benefit
how it can be incorporated into a regulatory for patients, undernutrition syndromes and also
mechanism of using the big data both from the agenda of overall health based functional
agricultural research and resource, forest foods which gives us the basic needs through
resources and the huge biodiversity of sub- sustainable food based approach. It is not
Himalayan region, North East and the Southern that these functional foods will cost several
parts of the Western ghats to name a few are times more than raw agricultural materials but
indeed important. some of the natural additives just like fortifying
foods today can make a huge difference. This
What is the use of such a map? And how is especially so when more than 400 plus
do we gain from that to a profit making start Nutraceuticals which are gazetted by FSSAI in
up venture? Why is it that people are getting India on 24 November 2016 which can be used
inquisitive of such questions? It is this immense as ingredients at the recommended level for
curiosity and the road to a creative framework effectiveness and claims. It is time we use this
of caring and steering data to building industry opportunity perhaps the first of its kind globally to
network of data with Power of Networking develop “Real Functional Foods” which paves way
models can link to the creation of big data. This for good health and rebuild some of the functional
can ultimately be harmonized as a regulatory foods which many a times is not assuring to
virtual visionary repository to bring in new the consumer to get the claimed benefits. In the
perspective use of selected biomolecule in this plethora of such a system either through micro
biodiversity world to the benefit of health through consumption which can correlate benefits of such
its consumption on the one hand and understand functional ingredients and make it perhaps even
the dynamic benefits through Chemistry based higher nutritionally and nutraceutical content of
mechanism on the other end. the normal foods. But time is up for NuFFooDS
through Data Analytics and Big Data crunching to
The global platform is still in a nascent ensure that the potential that India has in it and
form and continues to have a very segmented the industrial gift that itself is least used and is a
approach on pharmaceuticals not alone but the miniscule percentage today. More we use it more
various opportunities in this immense big data the benefit and a win win situation for all. When
system and use of it for better and sustainable will that time come?
development of not only herbal medicines
but also targeted Functional Foods. These
will be real ‘functional’ from the point of their
role in the body and the functionality have an

10 REGULATORY NEWS NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in

ICMR releases Nutrify India Now app

Nutrify India Now, a mobile App developed by the Hyderabad
based ICMR – National Institute of Nutrition (ICMR-NIN)
was recently released by Dr. Balram Bhargava, Secretary,
Department of Health Research and Director General, Indian
Council of Medical Research (ICMR) in New Delhi.

Dr. Hemaltha, Director, ICMR-NIN and other scientists
were present to witness the inauguration of the App
online. This is an offering from India’s premier nutrition
research Institute in its ongoing Centenary Year
Celebrations. Nutrify India Now acts as a nutri-guide or a
companion that would help assess the nutrients one gets
from foods one consumes. It also helps the users keep
track of energy balance, while providing comprehensive
nutritional information on Indian Foods, common Indian
recipes including calories, proteins, vitamins & minerals.
Nutrify India Now makes available the raw food names in
17 Indian languages and is tailored to provide the most
comprehensive nutritional guide to Indian users.

First honey lab to Cabinet approves MoU
with Denmark for dairying
come up in Anand and animal husbandry

Anand will soon become home to India’s first hi- The Union Cabinet chaired by Prime Minister Narendra Modi
tech laboratory which will test honey, a symbol of has been apprised of the Memorandum of Understanding
well-being. Anand-headquartered National Dairy (MoU) signed between India and Denmark for cooperation
Development Board (NDDB) which is promoting in the fields of Animal Husbandry and Dairying. The MoU
scientific bee-keeping among farmers in the aims to develop bilateral cooperation in the field of Animal
country, will house the world-class honey testing Husbandly and Dairying for the purpose of broadening
the existing knowledge base on dairy development and
lab in collaboration with institutional strengthening. A Joint Working Group (JWC)
the National Bee Board consisting of representatives of each party shall be created
(NBB). NDDB has started to formulate joint programmes, facilitate cooperation and
the process of setting consultation and subsequent evaluation. Danish partnership
up the honey testing is expected to facilitate exchange of knowledge & expertise
facility which will come in the areas of animal breeding, animal health and dairying,
up as part of its multi- fodder management etc. aiming at enhancing production
disciplinary laboratory and productivity of Indian livestock including livestock trade
– Centre for Analysis in matter of mutual interest.
Livestock and Food (CALF)
that currently deals with
the testing needs of dairy
food industry and livestock sector. The authenticity
of honey is one of the most crucial parts of honey
testing besides quality parameters, residues and
contaminants. According to NDDB, currently
Indian laboratories lack analytical facilities to meet
the stringent benchmarks for purity and quality of
honey as per international regulations including
that of the Codex Alimentarius Commission and
the European Union Commission.

NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in REGULATORY NEWS 11

FSSAI trains food safety FSSAI to take
supervisors of Govt. canteens
stringent steps
The Food Safety and Standards It encouraged employers to
adopt a systematic approach to against food
Authority of India (FSSAI) ensuring safe and wholesome
food for their employees, both as adulteration
recently conducted a training a measure of employee welfare
and to enhance workplace The Food Safety and Standards
workshop on food safety and productivity. The training Authority of India (FSSAI) has
programme institutionalised recommended stringent punishment
hygiene practices for food safety for various Central government to curb food adulteration following
departmental canteens and the Supreme Court order. Those
supervisors across various Central cafeterias was integrated adulterating food products could
under the Food Safety Training face life imprisonment and penalty
government departmental and Certification (FoSTaC) of up to Rs 10 lakh. The FSSAI has
programme, which aims to issued the draft amendments to the
canteens, which serve several ensure that food business Food Safety and Standards (FSS)
operators (FBOs) have at least Act, which was passed in 2006 but
thousand employees every day, one trained and certified food the regulations were notified only
safety supervisor for every 25 in 2011. The regulator has proposed
in a first-of-its-kind initiative. food handlers, or a part thereof, total 100 amendments to the Act
in each of their premises. and has sought public comments
This training was a part of by July 2. FSSAI has recommended
imprisonment of not less than 6
the Safe and Nutrition Food at months and up to two years, besides
penalty of up to Rs 5 lakh. At present,
Workplace (SNF@Workplace) the imprisonment is up to three
months and fine is up to Rs 1 lakh.
initiative, which was launched by The regulatory body has further
proposed that a person convicted
the country’s apex food regulator under this law will have to pay fees
and other expenses incidental to the
and aims to educate people analysis of any food or food contact
article in respect of which the
on safe and healthy diets and conviction is obtained and any other
reasonable expenses incurred by the
developing an overall ecosystem prosecution.

for safe and nutritious food in

workplaces.

FSSAI, NCDC to work on preventing food-borne diseases

The Food Safety and Standards Authority of India response team of the Integrated Disease Control
(FSSAI) and the National Centre for Disease Programme (IDSP) under NCDC.
Control (NCDC) have decided to establish For this, the state food safety
a communication and coordination departments would recognise and
mechanism to prevent and restrict the nominate a food safety officer as
spread of food-borne diseases. member of the rapid response team for
food safety surveillance and emergency
The country’s apex food regulator situations. They would identify the
has issued a directive to state food emergency arising out of ingestion of
safety departments across India to foodstuff contaminated with pathogenic
establish direct contact with district microorganisms or chemicals.
surveillance officer or the rapid

12 FINANCE NEWS NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in

Sixth Sense picks stake Fabindia MD invests
in sports nutrition firm in Wow! Momo Foods

Consumer-focused venture capital firm William Bissell, managing director of ethnic apparel retailer
Sixth Sense Ventures has marked its foray Fabindia, has invested Rs 3 crore (approx. $450,000) in quick
into the healthcare sector by investing service restaurant (QSR) chain Wow! Momo. Bissell has picked
in Fullife Healthcare Pvt. Ltd, which sells up 1 per cent stake in the Kolkata-headquartered firm via the
sports nutrition supplements under the transaction, which valued Wow! Momo Foods Pvt. Ltd at Rs 300
brand Fast & Up. Sixth Sense has picked up crore (around $45 million). The QSR chain will primarily use the
10 per cent stake by investing around Rs money to expand its bases. Wow! Momo had in May last year
10-15 crore ($1.4-2 million) in the Mumbai- roped in mid-market private equity firm Lighthouse Advisors
based firm. Fullife, which sells its products India Pvt. Ltd as its first institutional investor. Lighthouse is also
in 20 countries, also counts ace investor a minority investor in Fabindia. Wow! Momo had posted net
Rakesh Jhunjhunwala among its backers. sales of Rs 49 crore in the financial year 2016-17, up from Rs 31
Jhunjhunwala had invested an undisclosed crore the year before that. Its net profit rose to Rs 1.2 crore from
amount in 2013 and holds 25 per cent stake Rs 60 lakh during the same period.
in the firm. Fullife had posted net sales of
Rs 18.2 crore in the financial year 2016-17, a
tad higher than the Rs 17.6 crore it recorded
the year before that.

Dodla Dairy to hit market with Rs 500Cr IPO

Hyderabad based Dodla Dairy it has 11 milk processing and
plans to hit the primary market
with Rs 500-crore initial public packaging plants in Telangana,
offering (IPO). Dodla, which
will be valued at Rs 3,000 crore, Andhra Pradesh and Karnataka.
has hired investment banks
Edelweiss and ICICI Securities The preliminary draft red
to run the process. Through this
IPO, existing investor Rise Fund, herring prospectus for the IPO
managed by US-based PE fund
TPG Growth, will make a partial is likely to be filed in a couple of
exit. At present, Rise Fund holds
about 25 per cent stake in Dodla. months, said one of the people.

Dodla Dairy, founded by first Rise Fund plans to dilute as
generation entrepreneur Sunil
Reddy in 1998, sells about 11 lakh much as a 10-12 per cent stake.
litres of milk and 6 tonnes of milk
products a day. In 2016-17, it posted A part of the issue will be in

new shares and the Hyderabad-

headquartered company

plans to utilise the proceeds

revenue of Rs 1,413 crore. The to set up more units and for
company carries out procurement,
processing and packaging of milk global expansions. It is aiming for
and milk products in four states and
sells those in nine states. At present, opportunities in global markets like

Europe and Africa through multiple

buyouts.

NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in COMPANY NEWS 13

Cremica Food Otsuka Foods explores India
market for signature curry
Park to operate
Japan based Otsuka Foods has established Otsuka Foods India Pvt. Ltd. to
from September sell curry and curry buns in retort packages, pouches made of a flexible
laminate, at corporate and factory cafeterias from around October.
Cremica Food Industries has
developed Cremica Food Park under Capitalized at Rs 17.25 crore ($2.53 million), the Indian subsidiary in
the Mega Food Park Scheme under Bengaluru, Karnataka will outsource production and market products
the Ministry of Food Processing such as Bon Curry, the
Industries with an investment of world’s first commercial
Rs 120 crores across 50 acres of retort food product, and
land in Una (Himachal Pradesh) to Bon Curry buns initially in
facilitate the processing of fruits and southern India.
vegetables.
Otsuka Foods India
Anticipating bumper crop of will also hire local staff for
tomatoes in June 2018, Cremica Agri research and development
team has been working closely with to improve its product
local farmers, helping in farming lineup, including those for
and processing of various fruits and vegetarian consumers.
vegetables in the state of Punjab.
Cremica has worked tirelessly with Otsuka Foods, a food
suppliers over last 60 days and business unit of Otsuka
in record time have successfully Holdings Co., a widely
conducted live trials ahead of the diversified group of
schedule to help the farmers. 5000 companies comprising
plus tonnes of tomatoes have been divisions ranging from consumer products to pharmaceutical and
purchased from the farmers and nutraceutical items, has picked India as its second overseas market after
processed at state-of-the-art India's China because of its large population and robust economy.
largest tomato processing line in
Cremica's Food Park at Una. The Parle enters Mexican market
food processing is expected to be
formally starting the operations by Biscuits and confectionary manufacturer Parle has set up a
September 2018. manufacturing plant in Mexico. The company has some 50
people working now at the plant in Mexico and the workforce
Once fully operational, Cremica is expected to reach 100 after the second line is added. This is
Food Park will be in a position to the first time an Indian food processing company has invested
process 50000 tonnes of tomatoes in Mexico. The company’s most popular product PARLE G has
and 15000 tonnes of other fruits recently hit the supermarkets in Mexico. Mexico’s largest food
and vegetables, giving a major and bakery company Grupo Bimbo had last year announced a
boost to the local economy and joint venture with India’s Ready Roti. With Bimbo in India and
contribute significantly to the now Parle in Mexico, new opportunities have opened in agro and
company's topline. food processing industries.

14 COMPANY NEWS NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in

Anmol Ananda plans to set up
Industries dairy plant in Uttar Pradesh
files for
$110M IPO Dairy firm Ananda is looking for a land Kanpur and Moradabad with 6 lakh
to set up a new processing plant in litres capacity. The company is also
Kolkata based biscuit eastern Uttar Pradesh (UP) and plans strengthening its retail presence and
maker Anmol Industries to invest about Rs 50 crore to open has already opened 400 company-
has filed the draft red 1,100 retail outlets in the national owned outlets, of which 300 stores are
herring prospectus with capital by 2020. Noida-based Ananda in the national capital and the rest are
capital market regulator Dairy, which achieved a turnover in UP and Uttarakhand. The company
Securities and Exchange of Rs 1,500 crore in the last fiscal, achieved a revenue of Rs 1,500 crore
Board of India (SEBI) for has three manufacturing plants at in 2017-18 and is growing at 25-30 per
its initial public offering. Bulandshahr, Gajraula and Pilkhuwa cent annually. Ananda Dairy has also
The company plans to in UP with a processing capacity of 12 started exporting dairy products. It
go public through an lakh litre milk per day. The company has shipped cheese and some other
offer for sale of up to has also taken on lease two plants at products to the US.
$110 million, where the
promoters will sell the Everstone acquires Indian
majority of shares. operations of Cookie Man

According to the Private equity firm Everstone and chocolates. It claims to have a
draft red herring Capital has acquired the Indian presence in more than 50 stores in
prospectus, the public operations of Australian bakery leading malls and airports across
issue will consist of an chain Cookie Man for an undisclosed 20 cities across India. The company
offer for sale by Baijnath amount. Everstone’s packaged had posted net sales of Rs 22 crore
Choudhary & Family foods platform, Everfoods, has for 2016-17, up from Rs 21 crore a
Trust (Rs 720.4 crore), entered into an agreement to year before, according to filings with
SKG Land Developers acquire Chennai-based Australian the Registrar of Companies. As part
LLP (Rs 22.5 crore), Delta Foods India Pvt. Ltd. Cookie Man of the acquisition, Everfoods also
Nirman LLP (Rs 4 crore), was launched in India in 2000. gets exclusive rights to own and
Anmol Hi-Cool LLP (Rs Everfoods struck the deal through operate the brand and other related
2.5 crore), and Puneet unit Modern Food Enterprises Pvt. intellectual property not only in
Mercantiles LLP (Rs 60 Ltd. Besides cookies, Cookie Man India but also in Sri Lanka, Nepal,
lakh). makes muffins, ice creams, brownies Bangladesh and Mauritius.

The firm had
restructured its
operations last year,
merging Anmol Biscuits,
Anmol Bakers and
Anmol Industries into
one entity – Anmol
Industries – for better
management of its
businesses.

NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in START-UP NEWS 15

HeatGenie closes Diageo invests
$6M funding round
$3.96M in
US-based beverage technology HeatGenie’s technology,
company HeatGenie, which which is recyclable both before startup HipBar
manufacturers a self-heating and after activation, quickly
aluminium can, has closed a $6 heats beverages with a twist Chennai-based digital
million funding round led by Artis of the lid through a solid-state payments startup dedicated to
Labs with additional financing thermal reaction. Beverages can serving the needs of the alcohol
from Almanac Investments and be heated up in less than two beverage industry HipBar
private investors. minutes, allowing consumers to has secured an investment of
enjoy products such as coffee $3.96 million from beverage
With this investment, and soup on the go. alcohol company Diageo India.
HeatGenie will complete product With this deal, Diageo has
development and move into The first product including acquired 26 per cent stake in
commercialisation, working HeatGenie technology will hit the company. Diageo India
together with ready-to-drink the market this summer with through its legal entity United
beverage brands to launch in the additional releases expected later Spirits Limited will support
marketplace. this year. HipBar’s digital ambition and
help expand its footprint across
more markets. Founded in 2015,
HipBar enables age verified
consumers to browse and order
a range of alcoholic beverages
and get them delivered at their
doorstep or pick it up from a
retail store at their convenience.
The startup works closely with
the beverage alcohol industry
and the government to custom
build software and deploy
technology projects that will
help the category to move
forward in a compliant and
sustainable manner.

Agri-Tech startup Eggoz raises Rs 1.2Cr

Kurawar, Madhya pradesh-based egg producer and agri-tech startup Eggoz has raised Rs
1.2 crores from clutch of angel investors including Narendra Sankar, Sunil Mishra, Vishal
Sharma, Anurag Jhanwar and Mohini Jhanwar. Eggoz operates a network of egg poultry farm
spread across Bihar and Madhya Pradesh. It is a full-stack egg producer using cutting-edge
technology to produce high quality and nutrition-rich eggs. Eggoz farms are run with higher
efficiency with smart technology and processes.

Eggoz runs network of multiple farms at various locations; producing predictable quality
eggs. The company has total bird capacity of 1,00,000 hen with 65,000 hen operational farms
and remainder under construction.

The company intends to use the capital to expand their business in states Madhya Pradesh
and Bihar. The funds will also be used to build a company-owned farm in Nalanda, Bihar which
will act as a model farm to attract clients, and for research and development. The company
aims to scale operations to 5,00,000 hen capacity by 2020 with focus on Northern states.

16 START-UP NEWS NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in

Packaged foods firm
EGK raises pre-seed funds

Food delivery EGK (Everyday Gourmet Kitchen) output every month and with the
Foods Pvt. Ltd, which sells packaged factory upgrade, the company
startup Swiggy crispy fried onions, has raised Rs claims that production capacity will
2 crore in its pre-seed round of be close to 100 metric tonnes per
secures $210M funding from a Nashik-based wealthy month. It also plans to expand its
individual. bases to international markets, where
The food delivery startup the company claims to have seen
Swiggy has raised $210 The Mumbai-based company tremendous demand.
million in its latest round plans to use the money received
of funding with Russian from Pradyumna Kokil, a chartered EGK mainly supplies its output
billionaire Yuri Milner's DST accountant by profession, to upgrade in bulk to wholesale and HORECA
Global and existing backer its infrastructure and widen its (Hotel, Restaurant, Catering) players.
Naspers leading the round. distribution network. Besides, it also has presence in retail
US-based hedge fund Coatue
Management and existing EGK sells 30 metric tonnes of outlets and e-commerce
investor Meituan Dianping their finished platform.
also participated in this round.
The funding values the four- Sprout Venture Partners
year-old startup at well over backs snack bars maker
$1 billion. That makes Swiggy,
run by Bundl Technologies Wholesome Habits Pvt. Ltd, a team of food technologists,
Pvt. Ltd, the second unicorn to which sells healthy snack bars chefs and dieticians for product
emerge from the segment. The under the brand name Eat curation. Its products include
startup would use the funds to Anytime, has raised $500K in sweet and savoury snack bars in
improve its supply chain and seed funding from early-stage various flavours.
technology while expanding investment firm Sprout Venture
into new markets. Bengaluru- Partners and a few high-net- It has presence in more
headquartered Swiggy already worth individuals. The funding than 500 stores in Mumbai,
lists 35,000 restaurants and would be primarily used for Pune, Bangalore, Chennai and
40,000 delivery people across marketing, branding, increasing Hyderabad. It also sells through
15 cities. Nearest competitor the distribution network and online marketplaces, its own
Zomato has raised some launching new products in the website and various institutional
$440 million from investors healthy snacks category. channels. The company plans to
that include Alibaba’s Ant launch its products in other cities
Financial affiliate, Sequoia Incorporated in 2016, the such as Delhi and Ahmedabad in
Capital and Temasek, but its Mumbai-based startup houses near future.
business also includes markets
outside of India, whereas
Swiggy’s is firmly focused on
its homeland.

NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in WORLD NEWS 17

SAU signs MoU Nepal, IRRI to work
with Chinese towards rice security
Academy
The International Rice Research resilient rice varieties as a means
Guangxi Academy of Agricultural Institute (IRRI) and the government
Sciences (GXAAS) China and Sindh of Nepal, through the Ministry of to reduce Nepal’s rice imports.
Agriculture University (SAU) Tandojam, Agriculture, Land Management,
Pakistan has signed a memorandum and Cooperatives (MoALMC) have Set out in the work plan
of understanding (MoU) for research signed a five-year collaborative
and development and information work plan to reinvigorate Nepal’s are strategies to: enhance the
sharing in sugarcane, rice, and rice sector and help achieve food
other food crops, specifically in the and nutrition security. profitability of smallholder farms,
deltaic region. The MoU aims to
develop the agriculture sector by The five-year work plan, signed with better and healthier rice
encouraging scientists, researchers, by Yubak Dhoj G.C., secretary of
faculty members and students MoALMC, and by Matthew Morell, varieties; promote rice production
from both institutes to cope with director general of IRRI, outlines
the challenges of food security and projects specifically designed management for improved yield
impacts of climate change on crops to increase grain yield, build
in the region. As per the MoU, experts technical skills and capabilities, and climate resilience; scale
from GXAAS would setup crop and promote a more market-
variety technological demonstration driven seed system for climate appropriate, gender-friendly
plot for germplasm development
at SAU sub-campus Umerkot for mechanization and post-harvest
development of dry land agriculture.
The MoU would help in fundamental technologies in rice-based agri-
research in biotechnology, crops
variety demonstration and evaluation, food systems; reinforce product
germplasm exchange, training
programme, scientific information development, branding, and value
exchange, reception of postdoctoral
candidates from Pakistan, talented chain development; strengthen
youth scientists programme, and split
MSc MPhil and PhD programme. capacity; and improve national

rice policy environment and rice

value chains.

Bangladesh to boost agro-food export

The government has taken initiatives to foods are exported to 140 countries.
boost the Bangladesh’s agro- economy It is known that international market
by enhancing the export of agro- of ready-to-eat products is about $70
food through food processing. Under billion. In contrast, the export revenues
the 'Ready to Eat' category, export of from ready- to-eat products are very
processed foods from winter vegetables small in Bangladesh. According to a
to the country's seasonal fruits like report by the Ministry of Commerce,
mango and jackfruit will be exported the government is planning to increase
abroad. To identify and overcome the challenges in food the export revenues from the ready-to-eat category
processing, the government has taken various initiatives. by $20 billion by 2021. In order to meet the target, the
Plant, fisheries, animal food, honey, bee marketing, government has encouraged private sectors to invest
bottled water and salt have been included in this entire further. Also to boost the agricultural economy, the
agro-based sector. government has planned to double the production of
agro-food by 2030.
At present, under ready-to-eat category, processed

18 WORLD NEWS NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in

US Dairy Researchers develop app for
checking nutritional rating
Industry signs
A team of researchers at Northwestern University in the US has developed
MoU with an app that can help users scan a packaged food's barcode, quickly see its
nutritional rating and identify similar foods that are healthier.
Singapore
Unlike other nutrition apps, the
The US Dairy Export Council FoodSwitch app also asks users to crowd-
(USDEC) and the Food source information on new and changing
Innovation and Resource foods within a country's food supply
Centre (FIRC) at Singapore to update the app's 268,000-product
Polytechnic have signed database in real time. The app provides
a partnership agreement a simple Health Star Rating that scores
that furthers US dairy's each food between 0.5 stars of unhealthy
commitment to food to 5 stars of the healthiest. The scoring
innovation to meet the is based on a scientific algorithm that
needs of Southeast Asian weighs the impact of different nutrients on health. The app also provides a
customers and consumers. breakdown of the food's fat, saturated fat, sugars and salt in grams and gives a
The Memorandum of percentage of an adult's daily intake for each, which is shown as red, yellow and
Understanding (MoU) lays green lights. FoodSwitch has been launched successfully in many countries,
out a framework under which including India, Australia, New Zealand, Britain, China, South Africa and Hong
USDEC and US dairy suppliers Kong, and is available in Apple and Google Play stores.
will work together with FIRC
to deepen dairy knowledge, Cargill invests 12M euros in
develop innovative food Belgium chocolate facility
products for the Southeast
Asian market, and provide Cargill has invested €12 million in and chocolate products. Cargill’s
consumers in the region with its chocolate production facility Mouscron site processes dark and
more options suited to their in Mouscron, Belgium in response milk chocolate in both liquid and
specific tastes. FIRC, a joint to growing consumer demand solid forms for manufacturers of
venture between Singapore for premium chocolate products. confectionery, biscuits, bakery items,
Polytechnic and Enterprise The investment will pay for the ice-cream and artisanal products.
Singapore, a statutory board installation of a new liquid chocolate 150 people are currently employed
under the Ministry of Trade and production line at the facility by at the site, and according to the
Industry, was formed in 2007 the end of 2018, increasing the company the investment will create
to provide food companies company’s ability to produce milk an additional ten roles at the facility.
with technical expertise in
new product and process
development. It is part of the
government's vision to position
Singapore as a leading food
and nutrition hub in Asia.
Martin Teo, technical director,
food applications, with USDEC’s
Singapore office will serve as
the key contact between US
dairy suppliers and FIRC.

NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in COVER STORY 19

Infant nutrition business

TAKING BABY STEPS
The increasing number of working “Good nutrition allows children to survive,
women, growing nutrition concerns for grow, develop, learn, play, participate and
the development of babies among young contribute – while malnutrition robs children
mothers and the convenience of baby of their futures and leaves young children hanging in the
food available throughout the country balance,” says UNICEF, WHO and the World Bank’s joint
will support the growth of baby food in child malnutrition estimate. It further states that nearly
India. There is immense opportunity in half of all deaths in children under 5 are attributable
infant nutrition business; most of which to undernutrition, translating into the loss of about 3
lies in the use of organic ingredients and million young lives a year globally.
innovative product packaging. Creating
flavor variants and marketing an existing India has been granted $200 million loan from
brand will give a boost to the infant the World Bank for the National Nutrition Mission, a
nutrition business in the country. mission that aims to reduce stunting in children aged
0-6 years from 38.4 per cent to 25 per cent by 2022. In
addition, the launch of POSHAN Abhiyaan by Prime
Minister Narendra Modi has put a lot of focus on child
nutrition and the importance of baby food. The present
Government of India has realized the importance of
nutrition in the achievement of National and Global
Sustainable Development Goals. Thus, it has given
high importance to proper nutrition in the National

Development Agenda.
“India is home to the largest number
of children in the world. Nearly every
fifth young child in the world lives
in India. It is estimated that there
are about 43 crore children in
the age group of 0-18 years.
Children and women together
constitute around 70 per cent
of India’s people, representing
not just the present human
base but also the future.
This resource base is eroded
by undernutrition which
undermines their survival,
health, cumulative learning facilities

and adult productivity and must be

Funds released under Supplementary Nutrition Programme (in lakhs):

2014-15 2015-16 2016-17 2017-18

Category Funds Funds Funds Funds Released
Released Released Released (up to 31.01.2018)

Total 671190.92 804872.78 680065.05 647773.24

Source: PIB

20 COVER STORY NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in

urgently addressed,” said a report of NITI Aayog entitled Saurabh
Aggarwal,
Nourishing India.
Districts ranked based on Stunting of Children Managing Director at
NeoLacta Lifesciences
below 5 years
“THERE IS A
Source: National Nutrition Strategy, Government of India TREMENDOUS
NEED FOR
According to National Family Health Survey (NFHS) MOTHER’S
-4 report, approximately 35.7 per cent children are MILK IN INDIA”
underweight and 38.4 per cent are stunted in less than
five years of age. One-third of the world's population of Preterm birth is a significant public health
stunted preschoolers is in India. problem across the world and is the world
number one cause of neonatal death and
Child Undernutrition the second leading cause of all child death
amongst children under 5 years of age.
 NFHS-3  NFHS-4 According to World Health Organisation, India
has the greatest number of preterm births
48 42.5 with nearly 35,19,100 preterm births every
38.4 35.7 year. There is a tremendous need for mother’s
milk based solutions for premature babies.
19.8 21 Hence NeoLacta Lifesciences, a firm that
develops 100 per cent Mother’s milk based
Stunting Wasting Underweight products was started in Bangalore to provide
the best alternative for low/ non-lactating
Source: National Nutrition Strategy, Government of India mothers.

Perpetuating poverty and eroding human capital has NeoLacta Lifesciences, is a pioneer in
resulted in undernutrition and has created irreversible its field and the only company in Asia that
and intergenerational effects on cognitive and physical provides pasteurized breast milk, which is
development of children. This scenario of undernutrition is considered to be equivalent to mother’s milk.
the major driving force behind the baby nutrition market. It is planning to launch new products such as
High Energy PHBM, Human MilkCream and
At the same time, rising awareness among parents to Human Milk Fortifier. NuFFooDS Spectrum
spoke to Saurabh Aggarwal, Managing
Director, Neolacta Lifesciences about trends
and challenges in Infant nutrition market in
India. Edited excerpts of the interview

NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in COVER STORY 21

According to you what is the current market for IN INDIA, THE BABY FOOD MARKET
Infant nutrition food industry in India? IS LARGELY UNORGANISED AND
The baby food market in India is witnessing a rapid SMALL WHEN COMPARED TO OTHER
growth of about 10-12 per cent per annum. India has DEVELOPING COUNTRIES ACROSS ASIA.
the largest population of 0-4-year-olds in Asia. Adding HOWEVER, THE CATEGORY IS EXPECTED
to it, rapid urbanization, mounting population, TO GROW WITH A FAST PHASE
increasing disposable income and growing number of OWING TO INCREASING CONCERNS
women workforce has led to the fast-paced expansion REGARDING SAFETY INGREDIENTS. IN
of this industry. The baby food market is segmented TERMS OF GEOGRAPHY, SOUTH AND
mainly into: infant milk formula, baby cereals, follow- NORTH INDIA CONSTITUTING FOR
up formula and other products like baby juice, baby LARGER SHARE IN BABY FOOD MARKET,
soup, and prepared baby food products. WHEREAS PENETRATIONS LEVELS IN
EAST INDIA IS THE LOWEST.
What are trends do you see in infant nutrition
market? What kind of opportunities do you see for
In India, the baby food market is largely unorganised NeoLacta in India?
and small when compared to other developing There is a tremendous need for Mother’s milk.
countries across Asia. However, the category is India has the world’s highest of preterm infants
expected to grow with a fast phase owing to (over 35 lakhs) & neonatal deaths of over 700,000/
increasing concerns regarding safety ingredients. annum• There is a tremendous and growing
In terms of geography, south and north India body of evidence that has clearly demonstrated
constituting for larger share in baby food market the lifesaving properties of Mother’s milk. Donor
across India, whereas penetrations levels in East milk that has been pasteurised retains much of
India is the lowest. A growing trend of mergers and the properties including the immunoglobins and
acquisitions has been witnessed in the Indian food vitamin and minerals. We are seeking to fulfil this
industry over last few years. need in the most innovative and cost-effective
manner as possible.
What are the challenges in infant nutrition
market? Narayan Kulkarni
The food security and food regulations for infant [email protected]
nutrition in recent years have been one of the primary
factors for impeding the infant nutrition market.
Breast milk products are not sterile and are at risk of
microbial contamination and chemical and foreign
body contamination.

In several global studies, it has been observed that
infant formula is not regulated in some countries. By
2015, the government of China released stricter food
safety standards. Further, in 2018, the Chinese Food
and Drug Administration (CFDA) reduced the number
of permitted milk powder products by 1,400 to boost
the bigger domestic brands in the country. Therefore,
the food security and regulation in each country
needs better speculation, which at present impedes
the growth of this market. Other factors are the risk
of allergies or autoimmune diseases associated with
infant nutrition products.

Further, there is a growing recognition of the
unchecked promotion and marketing of infant foods
in India, in contrary to the regulations established
under the Infant Milk Substitutes.

22 COVER STORY NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in

adequately fulfill the nutritional requirements, increase major market drivers include rising disposable income,
in disposable incomes, steady urbanization, increase in rising trend of nuclear families and growing number of
purchasing power and busy lifestyle of working women urban households. The availability of good quality and
that restricts them to cook food for their babies at home, nutritious baby food is gradually increasing due to the
has resulted in a continuous increase in the demand for entry of large number of international and domestic
baby food. players in the India’s baby food market. According to
TechSci Research, the India’s baby food market was
Baby food market about $520 million in 2014.

The Indian baby food is emerging as one of the “Southern region is the largest revenue contributor
most promising markets across the globe due to in the country’s baby food market, followed by Northern
rapid urbanization, expanding middle class, growing region, due to the presence of well established
population, and increasing women workforce. Other distribution networks in these regions. Eastern region

“CREATE AWARENESS ON
IMPORTANCE OF ORGANIC
FOOD FOR CHILDREN”

How can the penetration of organic food be increased in the child nutrition

Dr Jasmin James market?
Nutritionist, Though the child nutrition market in India is growing gradually, the organic food

Motherhood Hospital segment is nascent. According to the“Indian Baby Food Market Overview”report
by Research & Markets, the segment, mostly comprising of non-organic foods, is

expected to grow at a 15 per cent CAGR. This provides immense scope for organic

food in the child nutrition market. Organic food has been popular in India, but there has not been a systematic

approach to it. A national level campaign by the stakeholders, is required to create awareness, including the

government agencies, on the importance of organic food for children. There is enough scope for the private players

to participate in such campaigns. Joint programmes with the progressive state governments could be launched

through initial pilot schemes to establish the importance of organic foods. In parallel, organic food producers could

partner with NGOs working in the child welfare space to create awareness. Unless there is a systematic approach

from a comprehensive perspective, penetration of organic foods in the child nutrition market will not be easy.

Do you think the child nutrition market is organized in our country? If not, how can things be improved?
Statistics forecasts the Indian child nutrition market to reach $240.3 million in 2018. The market is still

growing, with their presence largely in the urban areas, specifically metros. There are international as well as
domestic brands, which are well established in India. But they target only a specific set of customers, while the
larger segment of the market is still being denied nutrition owing to various reasons. The need is to reach out
to every child in need of nutrition in this country. The government agencies are contributing in several ways
through their welfare programmes involving the healthcare fraternity. However, we need a public-private
partnership to get this going from a long-term perspective. We could look at various successful models to
strengthen the child nutrition market.

Is there a need to increase the number of supplement products for growing children in order to ensure
sufficient nutrition?

The government and the medical sectors have already identified the nutritional deficiency among children
and programmes are already being implemented at the national and state levels. Be it anaemia (iron deficiency)
or Vitamin A or B deficiency, there are several programmes running in different states under the aegis of
agencies, which specialise in these topics. Sometimes, the nutrients in their regular food supply might fall short.
In that case, introducing supplements is necessary to aid the all-round development and growth of a child.

- Dr Manbeena Chawla

NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in COVER STORY 23

accounts for the lowest demand due to low per capita Dr. Prakash Kondekar,
income and comparatively weaker distribution channels a guest faculty with
of the companies in this area,” reports TechSci Research. Mumbai University and
Saurashtra University for
Baby food market comprises mainly of prepared Food Laws, Food Science
baby food products, baby soup, baby cereals etc. “In the & Food Microbiology
current scenario, infant milk formula based products are
generating largest revenue whereas baby cereals are the “ORGANIC FOODS
fastest growing segment as mothers prefer to feed grain CAN EASILY BE
cereals to their babies after six months. Follow-up formula PENETRATED IN
based products are desired for babies aged above six CHILD NUTRITION
months,” says a report by Research and Markets. MARKET”

Conducting business in India has been difficult How can the penetration of organic food be
because of corruption, lack of infrastructure and increased in the child nutrition market?
inadequate security but India has become one of the
most competitive markets in the world in recent years Child psychology plays an important role in
due to its huge child population. the child nutrition. Most of the organic foods can
be served in its natural form or sometimes with
According to Research and Markets, baby food minimal processing. This helps to maintain the
market is registering a CAGR of more than 12 per cent different natural colours and they are the eye
in the last five years. Overall, the market is small in India catchers for the child. So organic foods can easily be
as compared to other developing countries across penetrated in the child nutrition market.
Asia. “Baby food market is largely unorganized wherein
non-organic baby food is a large segment. The market Do you think the child nutrition market is
is dominated by Nestle India which operates with its six organized in our country? If not, how can things
brands in the category. Penetration of organic baby food be improved?
segment is extremely low in India due to less number of
players operating in the space. However, the category Child nutrition market, unfortunately has not
is now expected to grow with a fast rate owing to been understood by many people hence it is not
increasing concerns about the safety of ingredients used organised In India. As the demand for organic food
in the baby food,” it further states. increases, many more outlets for organic foods can
be opened.

How is the safety of the food ingredients ensured
for the child nutrition products?

Food ingredients if used as per directives and
limits prescribed by FSSA 2006 and FSSR 2011, they
can be safe.

Is there a need to increase the number of
supplement products for growing children in
order to ensure sufficient nutrition?

No it is not necessary. The present number of
supplements are enough to take care of growing
children.

- Prapti Shah

24 COVER STORY NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in

Market trends competition. Nestle India Ltd., Nutricia International
Pvt. Ltd., Raptakos Brett & Co Ltd. are few of the key
Apart from Nestle, companies like Abbott, Manna Foods, players in the market,” says a report named Market Entry
Danone Nutricia, Gujarat Co-operative Milk Marketing – Baby Food Industry in India (2017-2022) by Mordor
Federation Ltd. etc. are some of the major players in the Intelligence.
infant nutrition business in India. Companies like Amul,
Babyvita, Raptakos, British Life Sciences, Pristine are According to Euromonitor International report,
some other players in this business. Parents’ choice of baby food is highly influenced by
doctors’ recommendations. Furthermore, educated
“There is an emphasis on developing foods that are urban consumers learn about the products through
more organic and include enhanced ingredients for various social media platforms to understand what
higher nutrition for babies, who move beyond basic is best for their babies. Mobile applications, such as
homemade foods. A growing trend of mergers and Parentlane, Baby Connect and Similac Baby Journal,
acquisitions has been witnessed in the Indian food are becoming popular among young mothers who
industry over last few years. Nestlé’s acquisition of use such apps to decide on the kind of baby food to
Gerber Food and Pfizer Nutrition is a prime example be fed. Parents in rural regions are influenced by the
of increasing market consolidation and intensifying

“NUTRITION SUPPLEMENT
FOR CHILDREN DO NOT
ADHERE TO WHO GUIDELINES
OF SUGAR INTAKE”
Shruti Kumbla
Senior Nutritionist, How can the penetration of organic food be increased in the child nutrition
Pristine Organics market?

Baby food market is forecasted to reach $69.8 billion in 2022. The market is

dominated by the non-organic baby food with 63 per cent market share of Nestle.

With less number of companies in the organic baby food sector, the penetration of the market is less. Although,

awareness among mothers about organic foods and their benefits will help this segment. But, with Food Safety

and Standards Authority of India (FSSAI)’s intervention in the organic sector, awareness of the certified organic

baby foods will increase which will build up more confidence among consumers to trust the brand.

Do you think the child nutrition market is organized in our country? If not, how can things be improved?
With more online stores like firstcry, Healthkart, to name the few have come in place, the market is heading

to be more organized especially in the major cities. Although awareness and market size are yet to be tapped in
the rural sector of the country.

How is the safety of the food ingredients ensured for the child nutrition products?
Nutrition supplement available in the market for children do not adhere to the WHO guidelines of sugar
intake. Most of the products are loaded with added sugar. Careful selection of the right ingredients is very
important for formulation of child nutrition products. Special measures are taken during packaging and transit
to make it safe for consumption.

Is there a need to increase the number of supplement products for growing children to ensure sufficient
nutrition?

The nutrition needs of growing children is quite demanding. Due to the deficient food intake the
dependence of nutrition supplements among children is high. As mentioned, most of the products are loaded
with added sugar which are harmful for the developing children, as sugar has an addictive ability. Refined sugar
devoid of any nutrition makes it harmful for health. There is a need for supplements that tackle the need of the
child with protein, essential vitamins, minerals and essential fatty acid.

- Dr Manbeena Chawla

NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in COVER STORY 25

CHILD NUTRITION AND PERSONALITY the child.
Thus following factors will be important in Child
The dictum, as you sow so you reap, is true in case
of child personality. Infants are mostly fed on the Nutrition and colourful personality of a child.
mother’s milk or cow’s milk so there is less part played 1. A diet taken is good for his or her health.
to by the nutrition in the personality. As the infant 2. They have to have their Idol which will be
becomes a child, feeding becomes a difficult task for
the parents. Here the colourful fruits and vegetables responsible for their overall personality growth.
play a major role in the nutrition and personality 3. They should admire the classmates or
development of a child. Many vitamins and minerals
are useful for the mental growth and health. Along playmates for the nice performance whenever they
with other fats, carbs and proteins added in the diet have shown.
will take care of overall health of a child including the
personality. 4. They can share their nutritious food if not
physically, at least by narration of such foods.
Many times doctors feel that the illness and
death are their failures which is not true but failing 5. Diet has to be supported by relevant exercise so
to choose a proper nutrition for a child, will definitely as to get proper nutrition to the body. Little relaxation
be their failure. This is because the diet of a child has coupled with some of the yogasanas also will be
bearing on the personality of a child directly. Beliefs useful for the proper assimilation of the food.
and disbeliefs of the parents are also important for
the development or retardation in a personality of a 6. Proper account of the diet of a child is essential
child. along with periodical review.

Media is another factor, in the child nutrition and Thus child nutrition is very important factor and to
personality. Particularly TV advertisements have large be taken care of by the parents so as to have pleasant
impact on the child nutrition. School teachers play a personality of a child.
positive role on the nutrition and hence personality of
- Dr. Prakash Kondekar
a guest faculty with Mumbai University and
Saurashtra University for Food Laws, Food Science &

Food Microbiology

recommendations of health workers. However, medical the company to maintain its share in the category.
representatives of baby food companies try to push their However, new entrants like Mead Johnsons India Pvt
products through doctors by providing free samples and Ltd and other players with lower-priced products have
commissions to doctors. slightly affected sales.

Euromonitor report says that Nestlé India Ltd Future ahead
continued to be the leader in the baby food category
with a value share of 63 per cent in 2017, despite a Euromonitor further notes that baby food market in the
one-percentage point loss from the previous year. country is expected to grow at a constant 2017 value
Brands such as Cerelac, Lactogen and Nestum are the CAGR of 8 per cent to reach Rs 69.8 billion by 2022. The
most trusted and preferred in the country. A higher increasing number of working women, growing nutrition
penetration of products enabled by efficient distribution concerns for the development of babies among young
network and trustworthiness of the company has helped mothers and the convenience of baby food available
throughout the country will support the growth of baby
food in India.

There is immense opportunity in infant nutrition
business; most of which lies in the use of organic
ingredients and innovative product packaging. Creating
flavor variants and marketing an existing brand will give
a boost to the infant nutrition business. As the market
researchers predict that baby food sales are set to rise
in developing countries, Rabobank Research correctly
describes it as “a market that is learning to walk in
developing countries.”

Prapti Shah
[email protected]

26 SPECIAL NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in

MOVING TOWARDS
ZERO HUNGER
The vision of Zero Hunger Challenge malnutrition cannot be achieved in
(ZHC), launched by United Nations isolation; achieving Zero Hunger calls
in 2012, reflects five elements from for realizing the totality of the 2030
within the Sustainable Development Agenda in ways that benefit everyone,
Goals (SDGs), which taken together, everywhere. Within the 2030 Agenda, it is
can end hunger, eliminate all forms of now the time to renew the call to action
malnutrition, and build inclusive and for zero hunger and malnutrition, and
sustainable food systems. The ZHC for the deep transformations required on
has inspired action at country level agriculture and food systems to build an
and contributed to ensuring that food inclusive, safe, sustainable and resilient
and nutrition security and sustainable society. The ZHC provides a platform
agriculture have remained high on the that brings together governments, civil
global development agenda. It has society, the private sector, the United
encouraged all to work together towards Nations system and others for collective
ending hunger. impact in the area of food security,
nutrition and sustainable food systems.
A lasting end to hunger and

Globally, an estimated 124 million people in 51
countries are currently facing crisis food insecurity
or worse (the equivalent of IPC/CH Phase 3 or above)
in 2017. Conflict and insecurity continued to be the primary
drivers of food insecurity in 18 countries, where almost 74
million food-insecure people remain in need of urgent
assistance. This is according to the Global Report on Food
Crises 2018 released on March 22. Now in its third edition,
the Global Report on Food Crises, which is accepted as the
reference document on latest estimates of severe hunger
in the world is a public good prepared collectively by 12
leading global and regional institutions under the umbrella
of the Food Security Information Network (FSIN). The
report draws attention to rising levels of food insecurity
and malnutrition, particularly associated with conflict and
the impact of extreme climate events.

Last year’s report identified 108 million people in crisis
food security or worse across 48 countries. A comparison
of the 45 countries included in both editions of the report
reveals an increase of 11 million people – an 11 per cent
rise – in the number of food-insecure people across the
world who require urgent humanitarian action.

NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in SPECIAL 27

This rise can largely be attributed to new or intensified improvement in food security can be expected globally until
and protracted conflict or insecurity in countries such peace is achieved and livelihoods restored. Food security,
as Yemen, northern Nigeria, the Democratic Republic of nutrition and livelihoods-based interventions will be vital to
Congo, South Sudan and Myanmar. Persistent drought has save lives, build resilience and contribute to sustaining peace.
also played a major role, causing consecutive poor harvests
in countries already facing high levels of food insecurity in To overcome the issue of Food Crises, the World Food
eastern and southern Africa. Programme (WFP), the leading humanitarian organization
saving lives and changing lives, delivering food assistance
The 2017 Report noted that conflict and insecurity in emergencies and working with communities to improve
continued to be the primary drivers of food insecurity nutrition and build resilience, has been assisting 80 million
in 18 countries, where almost 74 million food-insecure people in around 80 countries each year. WFP, as the
people remain in need of urgent assistance. Half of these international community has committed to end hunger,
people were in countries affected by conflict or insecurity achieve food security and improved nutrition by 2030, one
in Africa, and more than a third were in the Middle East. in nine people worldwide still do not have enough to eat.
Food-insecure people in need of urgent action in countries
affected by conflict or insecurity accounted for 60 per Every year, WFP distributes approximately 12.6 billion
cent of the total population facing crisis food insecurity or rations at an estimated average cost per ration of $0.31.
worse across the world. Besides climate disasters – mainly These numbers lie at the roots of WFP’s unparalleled
drought – were also major triggers of food crises in 23 reputation as an emergency responder, one that gets the
countries, with over 39 million food-insecure people in job done quickly at scale in the most difficult environments.
need of urgent assistance. Two thirds of these countries On any given day, WFP has 5,000 trucks, 20 ships and 92
were in Africa, where almost 32 million people faced planes on the move, delivering food and other assistance
acute food insecurity. The main drivers of food insecurity to those in most need. WFP development projects focus on
– conflict, displacement and climate shocks – along with nutrition, especially for mothers and children, addressing
outbreaks of diseases and limited access to basic health, malnutrition from the earliest stages through programmes
drinking water and sanitation services have created a bleak targeting the first 1,000 days from conception to a child’s
malnutrition situation in many countries. second birthday, and later through school meals. WFP is the
largest humanitarian organisation implementing school
This year’s report identified the critical need for agencies feeding programmes worldwide and has been doing so
to work together to improve the reliability of data, which for over 50 years. Each year, WFP provides school meals to
need to be readily available to all parties. No significant between 20 and 25 million children across 63 countries,
often in the hardest-to-reach areas.

WFP purchases more than 2 million metric tons of
food every year. At least three quarters of it comes from
developing countries. By buying food as close as possible to
where it is needed, it can save time and money on transport
costs, and help sustain local economies. Increasingly, WFP
meets people’s food needs through cash-based transfers
that allow the people it serves to choose and shop for their
own food locally. It works closely with its two Rome-based
sister organizations, the Food and Agriculture Organization
(FAO) of the United Nations (UN) and the International Fund
for Agricultural Development (IFAD).WFP partners with more
than 1,000 national and international Non-Governmental
Organisations (NGOs) to provide food assistance and tackle
the underlying causes of hunger. Every day, WFP and its
partners work to bring us closer to a zero hunger world.

Zero Hunger initiative

The world has made great progress in reducing hunger.
There are 216 million fewer hungry people than in 1990-
92, despite a 1.9 billion increase in the world’s population.
But there is still a long way to go, and no one organization
can achieve Zero Hunger if it works alone. If one wants to
see a world free of hunger by 2030, governments, citizens,

28 SPECIAL NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in

ADDRESSING HUNGER agricultural/ horticultural and animal husbandry remedies.
IN INDIA THROUGH Thus, the projects will bring together agriculture, nutrition
IUFOST 2018 and health in a symbiotic manner..

The Indian Council of Medical Research (ICMR), Prof. M. S. Swaminathan,World’s Renowned Agriculture,
the Indian Council of Agriculture Research (ICAR), Food, and Nutrition Scientist while speaking about the
plan said that the programme will ensure suitable methods
the M S Swaminathan Research Foundation, the of measuring the impact of intervention. There will be
intensive training programme in order to identify the
Biotechnology Industry Research Assistance Council nutritional maladies in each district and the appropriate
agricultural/horticultural and animal husbandry remedies.
(BIRAC) and the concerned state governments had
Many more districts will eventually be covered under
announced to initiate a Zero Hunger Programme on this dedicated farm-based programme in sync with India’s
Sustainable Development Goals (SDGs) to end hunger
October 16, 2017 (World Food Day) in three districts – by 2030. The concerned state governments will also be
involved in the programme which consists of organisations
Koraput, Thane and Gorakhpur. of farming system for nutrition, setting up genetic gardens
The highlights of the programme consisted of: for biofortified plants/crops and initiation of a‘Zero Hunger’
training. “It is hoped that such an integrated programme
● Organisations of Farming System for Nutrition (FSN) will help us achieve the zero hunger district goal surely and
● Organisation of Genetic Gardens Biofortified Plants speedily”, said Prof. Swaminathan who is popularly known
● Initiation of a Zero Hunger Training programme as father of ‘green revolution’ in India.

The programme will ensure suitable methods of Prof. Swaminathan will also deliver the key note address

measuring the impact of intervention. There will be

intensive training programme in order to identify the

nutritional maladies in each district and the appropriate

Greenland Iceland

Norway Finland Russian Federation
Sweden Estonia

Latvia

Denmark

Lithuania
Russian Fed.

Ireland Netherlands Belarus

United Belgium Germany Poland
Kingdom

Canada Czech Rep. Ukraine

United Luxembourg Slovakia Kazakhstan
States of
America Liechtenstein
MReopld.oofva
Bahamas Serbia

Italy
Switzerland Austria Hungary Romania Mongolia
Slovenia
France Croatia China

815 San Bosnia and Bhutan
million people Marino Herzegovina
– more than 1 in10 of
the world population – Monaco Montenegro Bulgaria Uzbekistan
do noAttlgaenttiec nOoceuagnh Turkmenistan
Portugal Andorra Tunisia Holy The Former Georgia Kyrgyzstan
to eat AlbaniaseeYugoslav Rep. Armenia Tajikistan
of Macedonia
Azerbaijan
Hunger Map 2017 Spain Greece Dem. People’s
Argentina Chile Turkey Rep. of Korea
Rep. of
Gibraltar (UK) Syrian Korea
Arab
Morocco Malta Cyprus Republic Islamic Republic Afghanistan Jammu Japan
of Iran and Kashmir
Libya Lebanon Iraq Taiwan Pacific Ocean
Israel Nepal
Jordan Philippines
State of Palestine Oman

Las Palmas Algeria Kuwait Pakistan

SaWheasrtaern Egypt Bahrain
Qatar
Guyana
Cuba Dominican Republic Saudi Arabia India Myanmar Viet Nam
Peru Bangladesh
British Virgin Islands Mauritania United Arab
Mexico Puerto Rico (U.S.A) Emirates

Haiti Guadeloupe (Franche) Mali

Belize Jamaica Martinique (Franche) Cabo Verde Niger Sudan *** Eritrea Lao People’s
Dem. Rep.
Honduras Chad Yemen Thailand
Senegal
Guatemala Nicaragua Gambia Burkina Cambodia
Faso
El Salvador Guinea Bissau Djibouti

Panama Trinidad and Tobago Guinea Ghana Nigeria
Togo
Costa Rica Venezuela Suriname Côte Benin South *** Ethiopia Sri Lanka
French Guiana (Franche) Liberia d’Ivoire Sudan Kenya Maldives
Sierra Leone Rep. of Congo CameroonCentral African Brunei
Republic Darussalam
Somalia Malaysia
Colombia Equatorial Uganda
Guinea Singapore

Ecuador Sao Tome and Gabon Rwanda Papua
Principe New Guinea
Dem. Rep.
of Congo Burundi Seychelles

Cabinda (Angola) United Republic The Indonesia
of Tanzania international
coImndmiaun nOicteyahnas Timor Leste
Brazil committed to
Comoros reaching Zero
Bolivia
Angola Malawi Hunger by
Paraguay Zambia 2030
Mozambique
Namibia Zimbabwe Madagascar

Mauritius

Botswana

Pacific Ocean The first Australia
1,000 days of life
is the critical window Swaziland

South Lesotho
Africa

Uruguay

in which to tackle Malnutrition
undernutrition affects one in three

people on the

planet New Zealand

Falkland Islands (Malvinas)* 5 -14,9% 15-24,9% 25-34,9% 35% This map shows the prevalence of undernourishment in the total population, 2014-16. Undernourishment is defined as the condition in which an individual’s
habitual food consumption is insufficient to provide the amount of dietary energy required to maintain a normal, active, healthy life. The indicator of prevalence
PREVALENCE OF <5% and of undernourishment (PoU), is an estimate of the proportion of the population that has been in a condition of undernourishment over the reference period
UNDERNOURISHMENT IN (usually one year). Source: FAO, IFAD, UNICEF, WFP and WHO. 2017. The State of Food Security and Nutrition in the World 2017.
over Building resilience for peace and food security. Rome, FAO.
THE POPULATION Further information is available at http://www.fao.org/state-of-food-security-nutrition/en/
(PERCENT) IN 2014-16 Very Moderately Moderately High Very Missing or
low low high © 2017 World Food Programme
high insufficient data
The designations employed and the presentation of material in this map does not imply the expression of any opinion whatsoever on the part of WFP concerning the legal or constitutional status of any
country, territory or sea area, or concerning the delimitation of frontiers.

* A dispute exists between the Governments of Argentina and the United Kingdom of Great Britain and Northern Ireland concerning sovereignty over the Falkland Islands (Malvinas).

** Dotted line represents approximately the Line of Control in Jammu and Kashmir agreed upon by India and Pakistan The final status of Jammu and Kashmir has not yet been agreed upon by the parties.

*** Final boundary between the Republic of Sudan and the Republic of South Sudan has not yet been determined.

NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in SPECIAL 29

on the Theme "25 Billion Meals a Day by 2025 with Healthy, and backward integration of agriculture and forward
Nutritious, Safe and Diverse FOODS" at the 19th World integration of ingredients, innovative processes and cost
Congress of Food Science & Technology being organised effective methods of distribution of foods, prevention
by the International Union of Food Science and Technology of food wastes and losses, the agenda of future foods
(IUFoST) to be held in Mumbai, October 23 – 27, 2018. and sustainable nutrition for all is not easy to achieve.
It is our fond hope that the subject of food science and
IUFoST, the global scientific organisation representing technology starts vibrating even in the minds of subject
over 300,000 food scientists and technologists from more experts not involved with food science, technology and
than 75 countries, plans to bring all sectors from FARM to engineering to open up their doors for Food Science
FOLK together to feed the growing population of the world community to enter the untraversed paths and find new
at the congress. ways of thinking to ensure that every human and animal
in this globe will have fair and sumptuous nutritious food
Prof. Dietrich Knorr, President, IUFoST says “The with safety.
Congress' focal theme - will cover the latest advances in
our understanding of food in all its manifestations like The link of traditional foods with modern science and
food safety, food security, regulations, innovations in food technology for networking the local foods to global level.
processing, hygienic design and engineering, frontier The congress to address this in depth and work towards
areas in food science and technology, novel food products, it to achieve the goal of feeding all by networking with
markets and consumer preferences and much more of the different disciplines both related and not related to food.
latest of cutting edge technologies in each sector.” Hunger can only be felt and suffered and no one can
die in this world with hunger with all the developments
Referring to the theme Dr V. Prakash, Chairman, 19th we have at our palm. This shall drive the passion and
IUFoST World Congress of Food Science & Technology says compassion of the IUFoST 2018 theme.”
“Unless there is synergy between engineering and food
science and technology with fundamental food chemistry

civil society organizations and the private sector must 2030 Agenda’s global call to action, which prioritizes efforts
to end poverty, hunger and inequality, encompassing
collaborate to invest, innovate and create lasting solutions. humanitarian as well as development efforts. The Strategic
Plan is guided by the Sustainable Development Goals
In 2015 the global community adopted the 17 Global (SDGs) set forth in the 2030 Agenda, in particular SDG
2 on ending hunger and SDG 17 on revitalizing global
Goals for Sustainable Development to improve people’s partnerships for implementation of the SDGs. It ushers in
a new planning and operational structure, including the
lives by 2030. Goal 2 – Zero Hunger – pledges to end hunger, implementation of results-based country portfolios that
will maximize WFP’s contribution to governments’ efforts
achieve food security, improve nutrition and promote towards achieving the SDGs.

sustainable agriculture, and is the priority of the World As reflected in Sustainable Development Goal 2 (SDG
2), one of the greatest challenges the world faces is how to
Food Programme (WFP). To arrive at Zero Hunger by 2030, ensure that a growing global population - projected to rise
to around 10 billion by 2050 – has enough food to meet their
WFP in partnership with UNICEF and Project Everyone, in nutritional needs.To feed another two billion people in 2050,
food production will need to increase by 50 per cent globally.
2017 launched the Healthy Not Hungry campaign which Food security is a complex condition requiring a holistic
approach to all forms of malnutrition, the productivity and
aims to accelerate progress to Goal 2 — Zero Hunger, and incomes of small-scale food producers, resilience of food
Goal 3 — Good Health and Well-Being. The five main production systems and the sustainable use of biodiversity
ingredients, which form the backbone of the Healthy and genetic resources. To achieve this goal the WFP will
Not Hungry campaign include- work in synergy with partners to implement programmes
that strengthen the capacities of people, communities
1. Putting the furthest behind first to save and change and countries to manage underlying risks, save lives and
livelihoods, and ultimately end hunger.
the lives of the poorest two billion people;
2. Paving the road from farms to markets to ensure Narayan Kulkarni
[email protected]
everyone has access to affordable, nutritious food;
3. Reducing food waste so that all the food produced

reaches the plates of those who need it;
4. Encouraging a sustainable variety of crops to increase

the nutritional value of diets and support farmers growing

local varieties;
5. Making nutrition a priority, starting with the first

1,000 days of life, to combat stunting and promote a

healthy development in all children.

Besides WFP along with FAO has come up with Strategic

Plan for 2017-2021 that aligns the organization’s work to the

30 REGULATORY NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in

FOOD SAFETY
REGULATIONS
ON HFSS – A
WAY TOWARDS
HEALTHIER FUTURE

India is now facing the triple burden of malnutrition diabetes account for 80 per cent of all deaths in India.
where undernutrition, micronutrient deficiencies and Cardiometabolic risk factors (hypertension, overweight
excess intake of calories resulting in overweight and or obesity, type 2 diabetes, dyslipidemias, and metabolic
obesity coexist. Diet is likely to be one of the important syndromes) are prevalent in all age groups and
precursors of overweight, obesity and development geographical regions. Presence of risk factors varies
of non-communicable diseases (NCDs). The practice of with food consumption behaviour, socio economic
consumption of foods high in salt, sugar, fat or calories position and spatial environments of individuals and
and with low nutrient content, e.g., noodles, burgers, communities.
patties, pastries, potato chips, carbonated drinks,
biscuits, muffins, chocolates etc. have become common And the consequences are alarming
feature of children’s diet and may pose a health risk ● Prevalence of type 2 diabetes and hypertension
if consumed regularly. Easy availability and access to have increased one-and-a-half- to twofold in the last 15
unhealthy foods in school canteens and its vicinity years, with significant urban-rural differences.
is being seen as a contributing factor to childhood ● Significantly, in the same period, prevalence of
obesity. overweight and obesity increased almost four times. At
the same time, per capita consumption of sugar has risen
High Fat, Salt and Sugar Foods (HFSS) – A hidden from 22 g/day in 2000 to 55.3 g/day in 2010; table salt
concern in the form of a delicacy to serve our taste ranged between 9 and 12 g/per capita/day; and total fat
buds? consumption increased from 21.2 g/day in 2000 to 54 g/
day in 2010.
According to the National Institute of Nutrition “Junk ● During the same period, partially hydrogenated
foods are foods containing little or no proteins, vitamins vegetable oil (PHVO) consumption (including palm oil)
or minerals but are rich in salt, sugar, fats and are high increased from 1.67 to 2.8 g/day.
in energy (calories).” Globally as well, the term junk food
is popularly used to identify food items with little or no HFSS is not Local but Global
nutritional value but high in salt, sugar and fat.
HFSS already is a major concern in the western world,
Ingredients of junk food are known to impact health and the instances of childhood obesity is a global
in several ways. Many research studies have shown a health epidemic. The production and availability of
strong linkage between consumption of HFSS foods food products rich in rich in salt, sugar, fats and high in
and increased risk of degenerative diseases such as energy (calories) such as fast food, high-sugar cereals,
type 2 diabetes, cardiovascular disease, certain cancers sugary drinks, and candy etc., is a major detriment to this
as well as obesity both for children and adults. Cardio alarming cause, the evidences of extensive marketing/
vascular diseases, cancer, respiratory diseases, and

NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in REGULATORY 31

advertising, which focuses on children is highly influential fold in the last few years. Not specifically for the kids,
in changing dietary patterns across the continents. the problem is increasingly affecting the other strata of
population too. Obesity and other diet-related health
According to a study from the University of hazards are rapidly increasing in India causing non-
Minnesota, Children from the United States view an communicable diseases such as heart attacks, cancer,
average of one food commercial for every five minutes of diabetes and chronic respiratory conditions. These are
television watched. Such advertisements are significantly leading to poor quality of life, loss in productivity and
influencing food preferences and consumption increase in health care costs for both the individual and
worldwide. The impact is especially acute for young the country. Some of the contributing factors are:
children under 10 years old, who tend to view ads as
unbiased sources of information, making it more difficult ● Modern fast and hectic lifestyle.
for them to respond judiciously to marketing, found ● Increased in nuclear families in which both parents
researchers from the University of Minnesota. work, and time limitations have become an important
factor in determining the types of foods consumed.
Responding to the alarming situation ● Increase in per capita income, because of that
parents are availing good pocket money to their kids,
Countries across the world are beginning to realise from which kids often end up buying HFSS food.
the adverse effects of this alarming situation and ● Changing nature of the food supply.
rallying upon the important determinants. While some ● Increased reliance on foods consumed away from
are restricting junk-food marketing to kids under 13 in home.
print and electronic media; others are finding ways to ● Food advertising, marketing, and promotion.
limit the impact of such promotional food products as It is imperative that interventions should occur
accompanied by a message explaining dietary principles. early in childhood and adolescence in an attempt to
prevent or reverse the possible adverse health-effects
It’s the result of these interventions that such a small of overweight and poor eating habits. It’s high time to
country like Torba (a group of Islands in the Republic of adopt strong preventive action.
Vanuatu) has recently set an example with a complete
ban on Junk Food Imports. The leaders here hope to Progress in the direction so far
make Torba the first ever fully organic province of the
archipelago nation by 2020. Laws on HFSS
The Food Safety Standards Authority of India (FSSAI)
India in Today’s HFSS World under Ministry of Health & Family Welfare (MoHFW)
has proposed a draft Food Safety and Standards (Safe
The Indian story of HFSS is not too far. The consumption and Wholesome Food for School Children) Regulations,
of HFSS food among Indian kids has increased many 2018, which categorised menus on the basis of colour
coding into green (fresh food), yellow (packaged food)
and red [foods high in salt, sugar and fat (HFSS) to
ensure safe and wholesome food for children in school.
It covers all foods sold or supplied on the school campus
through canteens, school mess, hostel kitchens, vending
machines or any other method, and include all meals
served through mid-day meal kitchens and provided to
students by the school.

It is also highlighted that the foods and beverages
categorised as green or yellow may be included on
school menus and reviewed by School Health and
Wellness Team on a periodic basis with a focus on
continuously improving the safety and nutritious quality
of foods served in schools.

What does it imply for FBOs?
1. Every vendor or school authority selling or catering
school meals must obtain a license or be registered as
a food business operator (FBO) under the provisions
of the Food Safety and Standards Act, 2006, Rules and
Regulations made there under.

32 REGULATORY NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in

2. The school authorities or FBOs selling or catering food colour code (green or yellow), safety, sanitary and
school meals shall comply with specific labelling hygienic requirements for school meals, food handlers’
requirements for HFSS foods. information, food handler’s health, food and raw material
procurement, storage and transportation and availability
While there is an argument that lobbies are trying of potable water, use of food safety awareness material,
to extend this logic to put a green yellow and red dot inspections etc.
on every single bottle or pack or can or jar made in the
country by any unit. FSSAI’s spokespersons are, however, ● Quizzes or food awareness competitions can also
contesting so far that final regulations would force be organised by the Schools to sensitise children about
manufacturers to take such steps. They may not ask the the importance of eating safe food.
industry to change any sort of the packaging or labelling
as per these regulations, it is just an advisory for the ● Parents teachers workshop and talk on healthy
schools. eating should also be organised by the schools in a
regular manner.
What is expected from School Authorities?
● In order to implement these regulations in a What is the need of the hour?
holistic manner, the school authorities can create a Public health efforts to control NCDs will
school health and wellness team, nominating a senior demonstrate meaningful impacts when mechanisms are
teacher as health and wellness coordinator to coordinate implemented to control salt, sugar, and fat consumption.
and monitor the availability of safe, healthy and Policy initiatives can influence consumption of salt,
nutritious food in the school premises. sugar, and fat. Policy interventions, however, need
● Schools may involve Home Science teachers of to take a comprehensive view in order to synergize
their schools to run this program in a very effective and economic growth with population health. A whole-of-
efficient manner so that every child is assured to eat safe society approach with policy convergence between
and nutritious food in the school premises. health, nutrition, agriculture, food industries, institutes
● Suitable committees may be constituted at the and related sectors is required.Some of the strategies
School level to steer the efforts in a positive direction. could be:
● A supervisor may be deputed for school canteens 1. Mandatory product reformulation through
who can check general guidelines for the selection of the dialogues with food producers and processors,
restrictions and approvals on marketing materials
contents before product is placed in market,
interventions on food supply chains
2. Amplification of food related awareness through
media interventions for behavioral changes, prohibiting
sale of sugary drinks and eatables in or near school
premises, and many others.
3. Precise impacts of imposing additional tax on
sugar sweetened beverages, salty snacks, or processed
foods containing high fat content can also be studied
and impose by the Government. Like, the Kerala
government has proposed a 14.5 per cent 'fat tax' on
burgers, pizzas and other junk food served in branded
restaurants. Experiences from several countries indicate
that an additional ‘excise tax’ had measurable and
positive effects on public health.This additional revenue
generated from taxing unhealthy food items, containing
excess salt, sugar, and fat can be used to support
nutritional programs targeting deprived sections from
the society. Apart from this, the consumers are made
aware of food safety issues through consumer awareness
programmes launched by various Departments and
Ministries which covers advertisements in different
media, campaigns, educational booklets, information on
FSSAI website and Mass awareness campaigns.

- Priyanka Sharma and Ajay Patel
Food Safety & Nutrition Experts

NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in EVIDENCE BASED 33

Health Claims and Vilas Ramrao Shirhatti
Impact on Public Health
Director Technical,
Despite of strict regulations being in place in developed countries there has Envirocare Labs Pvt. Ltd.
been a proliferation of many unsubstantiated claims leading to confusion

and consumers often making wrong decisions about the food they have to
eat. India also has a very well developed traditional food system that is sound

and scientific from which we can learn a lot to offer contemporary health
food products. However, self-regulation by food manufacturers is really the

need of the hour in developing claims and food products considering the
impact claims have on public health, our national productivity and economy.

We as consumers individually are primarily guiding principles for claims are that claims should
responsible for our life style, which includes be truthful, transparent, not misleading consumers
what we eat and how much we exercise and must be scientifically substantiated. The guiding
the two major factors that we can control and are principle appears to be uniform worldwide including the
responsible for our health and over all wellbeing. A recently released draft regulation on labeling and claims
national survey conducted by Food Marketing Institute by FSSAI, which is expected to be implemented shortly.
for the US Grocery Shopper trends showed that In this draft “claim” means any representation which
nearly half of the consumers in this survey hold food is printed, oral, audio or visual and states, suggests, or
manufacturers and processors responsible for what implies that a food has particular qualities relating to
they eat. This is quite
understandable as its origin, nutritional
consumers are getting properties, nature,
a lot of information processing, composition
on food and nutrition or otherwise.
from the labels, claims
and the overall image Considering we are
created by advertising dealing with public
through print and digital health at large, in an
media. Quite often even ideal world the design
the nutritional science of the product and
gets communicated substantiation of claim
to consumers through must follow appropriate
claims and advertising scientific principles and
of food products. This rigor. Equally important
information has a major is that the scientific
impact on public health evidence is translated
at large as it influences into clear and balanced
the consumer’s behavior about the choice of foods to statements that are
stay healthy. transparent, truthful
and understandable for the intended consumer taking
Health claims on foods have received increased into account the importance of the whole diet and
attention, both from the producer’s perspective as a their lifestyle. Even in markets like North America and
means of marketing foods with added value in terms of Europe where claims and labeling regulations have
health, and from the consumer’s point of view in terms been in place for nearly two decades and both have
of consumer education and improved health. Regulatory a substantial market especially for health foods and
agencies around the world have been working hard to dietary supplements one finds the guiding principles not
come up with special regulations on claims and labeling being followed.
in order to protect consumer, promote fair trade and The food you put on the dining table every day as
encourage innovation in food industry. The general part of your meal does not seem to be adequate any
more to ensure your health and wellbeing. Instead of a

34 EVIDENCE BASED NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in

wholesome food giving one a balanced nutrition one are being questioned. Experts say that most of these
has to look for specific ingredients that offer benefits. claims are unsubstantiated and do not have sufficient
Now you have foods for eye health, gut health, heart scientific evidence to support the claims irrespective
health, bone health, joint health, food for sound sleep, of whether the food products are coming from small
foods for skin and hair health so on. The health food medium or world’s biggest food companies. Also quite
segment is being segmented and sub segmented often scientific data generated by corporates has not
continuously. One has a choice of getting gut health been authenticated by academic institutes and experts.
from breakfast cereal, yogurt or soup and with flavors
of your choice and also from tablets, capsules or gels Breakfast cereals that help you lose weight, grow
which are classified as foods. To add to this we have taller, yogurt that improve your gut health and improve
new natural foods like super fruits, magical millet immunity, fortified milk for strong bones, drinks that
like quinoa. There is an overemphasis on these single enhance your memory power, instant energy drinks,
foods or ingredients and it is left to consumers to foods that help you get good sleep, improve your skin
choose the right permutation and combination of health, even healthy low fat organic ice creams, it seems
these products to ensure health of individual organs, like you are walking through a pharmacy and not a
address his or her individual deficiencies and need for grocery shop. It is whole new consciousness that virtually
enhanced performance and also follow general nutrition every product has to be adding to your wellbeing or
guidelines of balancing the macronutrients, appropriate protect you from a life style disease.
micronutrients and phytonutrients and not to exceed
the desired calorie intake. The label of all these products A recent article published in American Journal of
make you believe it is the ideal choice for you; compete Law and Medicine offers a thorough analysis on an
with each other and instead of helping consumer make important public health issue, namely how to confront
a healthy choice often seem to create more confusion the growing problem of deceptive claims regarding
leading to some wrong choices. health foods and dietary supplements, including
increasingly prevalent but unverifiable claims. The
In Europe which is tougher for food companies proposal responds to the growing market for these
almost 80 per cent of the proposed claims are rejected products and the inadequacy of current laws and
by the European Food Safety Authority. Even claims that enforcement actions to prevent such claims.
were being made for many years on established brands
Americans seem to be spending billions of dollars
AN INDEPENDENT EVALUATION BY

RESEARCHERS AT UNIVERSITY OF

GEORGIA FOUND THAT A SUCCESSFUL

COMMERCIAL DRINK DOES NOT BOOST

PERFORMANCE AS CLAIMED BY THE

PRODUCT MANUFACTURER. THE

FOLLOWING COMMENT FROM THEM MAY

BE A REFLECTION OF WHY MANY OF THESE

CLAIMS LACK THE SCIENTIFIC CREDIBILITY.

“IT'S THE MARKETING FOLKS WITHIN THESE

COMPANIES THAT MAKE THE DECISIONS,

NOT SCIENTISTS, THE MARKETING PEOPLE

DECIDE WHAT THEY WANT TO SAY, THEY

GO AND TRY TO FIND SOME EVIDENCE TO

BACK IT UP." SO CLAIM IS DECIDED FIRST

AND THEN YOU FIGURE OUT A SUITABLE

SCIENTIFIC RATIONALE TO SUPPORT IT.

NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in EVIDENCE BASED 35

A SYSTEMATIC REVIEW PUBLISHED IN THE
JOURNAL OF THE AMERICAN COLLEGE OF
CARDIOLOGY SUGGESTED THAT COMMON
DIETARY SUPPLEMENTS—MULTIVITAMINS,
VITAMIN D, CALCIUM, AND VITAMIN
C—SHOWED NO ADVANTAGE IN THE
PREVENTION OF CARDIOVASCULAR DISEASE,
HEART ATTACK, STROKE, OR PREMATURE
DEATH, AND MAY POSE A RISK IN CERTAIN
CASES. SUCH SCIENTIFIC INFORMATION
RESTS IN ELITE SCIENTIFIC JOURNALS
AND WILL NOT REACH CONSUMERS. BUT
PRODUCTS MAY CONTINUE TO MAKE
CLAIMS CONTRARY TO SUCH INFORMATION.

every year on supplements, foods and devices in hopes advantage in the prevention of cardiovascular disease,
of improving their health and fitness. But not all of heart attack, stroke, or premature death, and may
these products live up to the advertising claims that pose a risk in certain cases. Such scientific information
they can help people lose weight, combat disease, rests in elite scientific journals and will not reach
and improve their cognitive abilities. The Federal Trade consumers. But products may continue to make claims
Commission (FTC) combats this type of deceptive contrary to such information.
advertising in coordination with the Food and Drug
Administration. The FTC also seeks the expertise of Despite of all the advancement in nutritional science,
other government authorities, including the National food technology and availability of innovative health
Institutes of Health. foods and dietary supplement designed to provide
us optimum nutrition, India is becoming a capital of,
An independent evaluation by Researchers malnutrition and obesity at the same time, diabetics,
at university of Georgia found that a successful cardio vascular diseases (CVD), cumulative obstructive
commercial drink does not boost performance as pulmonary diseases (COPD) and cancer. Our genetic
claimed by the product manufacturer. The following predisposition makes us even more susceptible for
comment from them may be a reflection of why many these life style diseases. The Nutraceutical regulation
of these claims lack the scientific credibility. “It's the has been put in place which will enable launch of many
marketing folks within these companies that make the health foods and dietary supplements. The labeling
decisions, not scientists, the marketing people decide and claim regulation will also soon become effective.
what they want to say, they go and try to find some We do know that in developed countries despite of
evidence to back it up." So claim is decided first and strict regulations being in place there has been a
then you figure out a suitable scientific rationale to proliferation of many unsubstantiated claims leading to
support it. Claims need to be part of a scientific design confusion and consumers often making wrong decisions
and development of the product. about the food they have to eat which has serious
consequences on public health at large. India also has
A systematic review published in the Journal a very well developed traditional food system that is
of the American College of Cardiology suggested sound and scientific from which we can learn a lot to
that common dietary supplements—multivitamins, offer contemporary health food products. Considering
vitamin D, calcium, and vitamin C—showed no the impact claims have on public health, our national
productivity and economy, food business operators will
have look beyond their business interests and regulation
and show a lot of self-regulation while developing new
products and claims to market them.

36 S2B NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in

Nutrisports
Dynamics

Dr R B Smarta, Creating or designing new products innovatively has been
always happening in fitness and sports nutrition arena. How
MD, Interlink Marketing to really convert this science into business has been always
Consultancy Pvt. Ltd challenging as consumer group is evolving. To develop three
prongs or even one value proposition and develop a right
delivery platform usually gives lead to a segment of consumers.

Two decades ago the sports nutrition products Sports nutrition is concerned with the quality and
which were available to health enthusiast were quantity of food as well as fluid taken by an athlete.
only protein powders and amino acid tablets. In These diets and formulations include minerals,
the span of 20 years the sports nutrition consumer has supplements and organic substances such as
really evolved. carbohydrates, proteins and fats.

In today's scenario it is possible to get any type of The growing interest in the society in general in
sports nutrition product with any type of functionality fitness and particularly among youth and children
at local health food stores or in mainstream outlets like in sports and fitness is creating a new eco-system in
grocery stores or is available online. This product offering Nutraceutical business sector.
has broadened the range of consumer whether they are
of age 18 or 50. Market Scenario

The demographic of sports nutrition in the mid to The global sports nutrition market is accounted for $
late 1980s was very narrow and ranging from age group 28.37 billion in 2016 and is forecasted to reach $ 45.27
of 18 to 25 years and localized mainly in metros. This billion by 2022 and is expected to grow with the CAGR
crowd consisted mostly of hardcore bodybuilders, along of 8.1 per cent between the forecasted period of 2017
with pro and amateur athletes. Previously this niche and 2022. Regionally the North America market has the
group was influenced by simple marketing claim like largest share amongst others in the year 2014. Since
"protein adds muscle”, but as the time went new sports 2014, USA continued to be the leading player which
nutrition companies has emerged along with more contributes $ 14,037 million.
attractive products, greater science and better marketing
claims. If we look at rest of globe then Asia-Pacific is the
fastest growing market for sports nutrition products
which is influenced by an increase in disposable incomes
coupled with rapidly increasing health awareness.
Similarly, Japan also expected to dominate this region
and China is forecasted to gain the second largest
market share followed by USA.

Evolving India

India is also emerging as a niche for the sports nutrition
as there is a growing fitness and sporting trend, which
resulted in sports nutrition products being popular.
As GenY wants to look good hence they are taking up
sporting activities.

The gym culture is growing across the country in
both metros and small cities thus it serves the promotion
of sports nutrition. The fitness trainers and coaches
are influencing sales of such products along with the
celebrity endorsement.

NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in S2B 37

Previously, these products were influenced by activity, which are both crucial in sports performance
steroids and look-a-like products. However, as consumers and recovery.
have started opting for the quality products the
companies started to maintain the safety, quality and 2. Recovery Driven Value Propositions
efficacy of the products. Playing hard on the field or working hard at the gym
can take its toll physically, which is why supplements
Now a day several Indian pharmaceutical companies supporting recovery are gaining more attention.
are entering this market segment. As they have realized It has been clinically proven that probiotics help to
that nutraceuticals and sports nutrition products can act reduce inflammation after exercise. Ingestion of the anti-
as supplementary for their products. inflammatory probiotics supports recovery of muscles
followed by muscle damaging exercise. The probiotics
Value Proposition in Sports Nutrition also reduce the baseline inflammation and improve the
inflammatory response to exercise.
Value proposition in sports nutrition is of three The product like AstaReal astaxanthin has been
types: also found to support exercise endurance and muscle
recovery. Similarly, bioavailable formulation featuring all
1. Performance Driven three major curcuminoids combined with dietary lecithin
2. Recovery Driven has shown increasing the recovery rate of an athlete.
3. Energy Driven 3. Energy Driven Value Proposition
Sustaining the energy needed to perform on the
Source: Interlink Knowledge Cell field or at the gym is another concern driving interest in
sports nutrition. Consequently, many active individuals
1. Performance Driven Value Propositions are turning to nutritional supplements to help boost
As it has been noticed that the consumer is evolving, their energy and give them a competitive edge.
so to meet the needs of this evolving consumer, Bioenergy Ribose is one key ingredient used to fight
companies are offering scientifically validated fatigue. It is a perfect ingredient for both athletes and
ingredients for better value proposition and to see better fitness enthusiasts because it is a 5-carbon carbohydrate
results. It is known that to increase the performance of that is the backbone of its ATP structure and the essential
an athlete collagen plays an important role. This main component of its cellular energy production.
component of structural protein is made available in HP Ingredients offers the nitric oxide booster NoMax,
highly specialized collagen peptides which have been an ingredient rich in flavanone-O-glycosides. NOMax
shown to decrease fat mass, increase lean body mass, has two compelling mechanisms of action that helps the
and to provide more muscle strength in combination body to produce its own energy in a more sustainable
with resistance training. manner. OmniActive offers Capsimax capsicum extract,
Similarly, OmniActive has launched ingredient which supports energy production.
Lutemax 2020 which provides support for eye and brain There has been growing interest in the potential
function, which are both critical to performance on and role of skeletal muscle AMPK (5’ AMP-activated protein
off field. Additionally, OmniActive’s CurcuWIN curcumin kinase) in exercise-stimulated glucose uptake as a
with enhanced absorption delivers the sports nutrition possible target for glucose balance.
benefits of turmeric. Furthermore, science around ginger
has demonstrated its antioxidant and anti-inflammatory Evolution in Delivery Formats

As the consumer is evolving the demand for easy
delivery formats is also evolving. This leads to
emergence of different delivery formats like beverages,
encapsulations, etc.

Although energy drinks have dominated the
market the interest has also increased in more viscous
formulations like squeeze gels or highly concentrated
shots.

Some delivery systems are more focused on to
increase the bioavailability of active ingredients. For
example, microencapsulation technology (Microbac)
that coats every probiotic cell in a lipid matrix, providing
an improved gastro- resistance.

38 S2B NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in

New Consumer Segments CREATING OR DESIGNING NEW PRODUCTS

Once dominated by the professional athletes and INNOVATIVELY HAS BEEN ALWAYS
bodybuilders, sports nutrition now has entered into
the life of common man including millennials, exercise HAPPENING IN FITNESS AND SPORTS
enthusiasts, active seniors, and weekend warriors.
NUTRITION ARENA AND HOW TO REALLY
If we look at the consumer then we understand that a
diverse range of consumers are now potential customers. CONVERT THIS SCIENCE INTO BUSINESS HAS
With increasing use of social media, evolving consumer
and their changing demands if companies want to BEEN ALWAYS CHALLENGING AS CONSUMER
succeed then they should focus on understanding
evolving consumer, value proposition with clean GROUP IS EVOLVING. EVERY ORGANIZATIONS
labelling and product innovation.
IS LOOKING AT MAKING A GOOD BUSINESS
In addition to the Core Users (bodybuilders and
athletes) and Casual Users (recreational athletes) two IN SPORTS NUTRITION TO EVALUATE
new types of consumers are evolving in established
sports nutrition marketplace. These two types are PROPOSITIONS, CONSUMER SEGMENT,
lifestyle Users and m-Consumer Users.
AVAILABILITY FOR ECONOMIC GAIN.
Lifestyle Users are mainly GenX who invest heavily in
health as they want a high- performance and they feel category, plant based protein is an emerging demand
fitness is the fundamental aspect of life. for health, sustainability and animal rights reason. So at
marketplace it has become challenging for old player
Second type is of m-Consumers. These people are to satisfy this demand of consumer but for new players
“tech savvy” people who are engaged digitally and who this will provide a first-mover advantage because the
decide and track their fitness goal with the help of apps, marketplace does not yet have many protein plant based
websites, etc. They are keen about customized tailor manufacturers.
made products.
3. Regulations and safety concerns:
Three Challenges Although, there are more number of regional
companies in Indian market as compared to
Source: Interlink Knowledge Cell multinationals India remains behind in competition due
to lack of quality of products due to non-compliance
1. Engaging the right consumer: with Food Safety and Standards Act (FSSA) standards and
Although sports nutrition companies have to expand non-GMP manufacturing. As a result the unregulated
the product lines and to broaden the base of clients, sales of sports nutrition products has led to the situation
companies also need to engage the right consumer. where in professionals like gym trainers, coach without
This right engagement is critical in maintaining the much knowledge and experience as well as increasing
brand loyalty by the consumers. So the challenge is to m-Consumers are prescribing sports nutrition products.
partner with the right profile, which could influence the The sales of such products are picking up by mouth to
consumer segment. mouth publicity without much knowledge of ill effects.
2. Plant-based protein rising demand:
When about 80 per cent of sports nutrition comes Way Forward
from protein based products, sports nutrition products
will continue to lead the industry. But within this Creating or designing new products innovatively has
been always happening in fitness and sports nutrition
arena and how to really convert this science into
business has been always challenging as consumer
group is evolving. In order to develop three prongs or
even one value proposition and develop a right delivery
platform usually gives lead to a segment of consumers.
At the end it has to be facilitated and the right consumer
should receive this value propositions for his either
performance or recovery or endurance needs.

Every organizations is looking at making a good
business in sports nutrition or in the area of fitness needs
to evaluate propositions, consumer segment, availability
for economic gain.

NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in Q&A 39

“We have identified large
opportunity of growth in India”

Dr. Pankaj Jaiminy, Can you throw some light on the recently refurbished
Managing Director, laboratory of Mérieux NutriSciences in Mumbai?
Mérieux NutriSciences India Dr. Pankaj Jaiminy: We wanted to bring out the best
Renaud Jonquières, of world technology in order to serve all major food
Senior Vice President, MEA ASPAC, manufacturers present in India. To do so, Mérieux
Mérieux NutriSciences Corporation NutriSciences acquired MicroChem Silliker Pvt. Ltd.
Philippe Sans, in 2014 and in our continuous commitment towards
CEO and President, the Indian market we upgraded our central lab based
Mérieux NutriSciences Corporation in Mumbai few months ago. Going forward we are
planning to expand our network of laboratories and
Following its acquisition of Bangalore to upgrade the existing ones. With more than 100 labs
Testing Laboratories, Mérieux across the world, Mérieux NutriSciences has built a solid
NutriSciences continues to invest in India experience in food safety and quality and we now want
with the inauguration of a revamped to share this expertise with the Indian market.
laboratory in Mumbai in November
last year to help better meet clients’ Are there any plans of expansion after your last
expectations on the Indian growing acquisition of Bangalore Testing Laboratories in
market. With a layout designed to 2017?
maximize efficiency in sample flow and Dr. Pankaj Jaiminy: The Indian food industry is
a dedicated staff, the Mumbai laboratory definitely a fast-growing industry that’s why to match
offers a full range of microbiology the evolving requirements of the market and to be close
and chemistry testing services, mostly enough to the food factories we want to expand our
dedicated to food testing. Besides the footprint to as many locations as possible. The only way
company recently launched in Mumbai of expansion is not only acquisition; it is one of the bases.
a second edition of Blue Paper entitled So we are doing both, organic expansions i.e. putting up
“European Food Safety Trends, Key Issues our own labs as well as acquiring of existing labs. I am
and Perspectives”, after receiving a very sure going ahead we will develop further our network
good feedback from food industry for its of labs in India, what will be beneficial not only to the
first edition. NuFFooDS Spectrum spoke customers but also to the overall food industry.
to senior management team at Mérieux
NutriSciences Corporation during the
launch of the Blue Paper about the
company’s plans and its strategies to stay
ahead of competition in the market.
Edited excerpts of the interview,

40 Q&A NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in

From L-R -Renaud
Jonquières,
Senior Vice
President, MEA
ASPAC, Mérieux
NutriSciences
Corporation,
Philippe Sans,
CEO and
President,
Mérieux
NutriSciences
Corporation
and Dr. Pankaj
Jaiminy,
Managing
Director, Mérieux
NutriSciences
India at the
launch of second
edition of Blue
Paper in Mumbai
recently.

What is the current market size of the food testing ensure food safety?
services in India? Philippe Sans: Due to the globalization, it is difficult to
Dr. Pankaj Jaiminy: In regards to the current context, I predict what may occur and when, it is even truer when
believe there is no official data available and that is the we talk about food safety. For example, food allergy still
reason why it will be difficult to comment on the actual remains one of the major issues in the western countries.
size of the Indian food testing market. However, since 6 Similarly, some years ago, GMO was not an issue in US
to 7 years food safety has become a growing challenge or France while it is now a prominent topic. Also, until a
and the government is putting in place more stringent recent time, the usage of pesticides was not problematic
regulations to address this topic and guarantee a better but today its penetration in the food chain is a major
food quality. That’s what makes us expect a rapid and concern.
strong growth of the market in the coming years.
Renaud Jonquières: In India, food safety evolved
What is the current scenario and the key trends in from treating emergencies and acute crisis such
this sector? as Salmonella contamination where people used
Renaud Jonquières: Another driving factor of the to be hospitalized to moving towards security and
growth of the food safety market in India is the increased healthy eating habits. There is a change in consumer’s
awareness of the consumers, they are now really perception.
concerned about what they eat on a daily basis. In
India especially we observe a dynamic momentum as In your opinion, what steps should be taken by the
governments are rethinking guidelines and regulations government in order to ensure food safety?
on food safety. It is the case with FSSAI who is coming up Dr. Pankaj Jaiminy: If you look at the past 6 to 7 years,
with new guidelines on a very regular basis. Moreover, a lot has been done by the government to ensure that
we notice a change in the way food manufacturers grasp the Indian consumers understand what a label says. For
the food safety challenge. It is now a more preventive example, people did not know earlier that you should
testing and actions that drive food safety instead of the look for manufacturing date or expiry date. Nowadays,
management of emergencies. several NGOs are present to sensitize customers on how
to read a label and what information to search for. The
Whether the brand is an international or a domestic government is leading multiple and various actions to
one, companies want to avoid falling in any crisis promote food safety but given India’s population it is a
situation. There is a lot of work which we do to help train tough task. However, it is an ongoing journey!
people directly in the plants to sensitize them to food
safety and comply with the regulations in place. How much is India’s contribution in revenue, out of
the total revenue earned?
What are the key issues the company will address to Dr. Pankaj Jaiminy: Compared to the rest of the world,

NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in Q&A 41

the Indian food safety industry is still very new and WE HAVE INVESTED A LARGE AMOUNT OF
started emerging 40 to 50 years back only. Consequently, MONEY IN INDIA AND WE WILL CONTINUE
the journey recently began for all food testing labs TO INVEST IN THIS MARKET. OUR NEW
present in India and we all are growing from small LAB IN MUMBAI IS OF AROUND 50,000 SQ.
numbers. However, I am happy to say that we are having FT. WHAT MAKES IT ONE OF THE BIGGEST
a very fast growth rate since the last couple of years and FOOD TESTING LABORATORIES IN INDIA.
we expect to keep following the same trend.
contaminants and the other deep concern is antibiotic
Philippe Sans: Currently, India comprises 1 per cent resistance. Indeed, various antibiotics are given to
of the company’s total revenue but we have identified animals during animal farming but if it is not managed
India as a young and fast growing market that’s the properly, it enters into the food we eat creating serious
reason why we will continue to invest there. health issues. Then, if you visit a doctor an antibiotic
prescribed might not work. Another concern is about
What are your future plans in India? molecules penetrating into the food through its
Dr. Pankaj Jaiminy: The food industry is rapidly growing packaging. This subject is interesting because it pertains
and the evolution of food safety regulations is really to science. We know some molecules, how they behave
dynamic. As a food testing laboratory the company acts and thus how we can prevent them from entering into
as a bridge between the food industry and the regulator. our food.
We have identified large opportunity of growth in India
that’s why we are keen on investing more to expand our Philippe Sans: The existence of various lifestyle
network of laboratories across the country. diseases such as obesity is also one of the major
concerns.
Renaud Jonquières: Our objective is to serve the
market well and contribute to consumer health and we What is the market do you see in the APAC region?
want to do this in a solid and robust manner. We want Renaud Jonquières: Overall, the APAC region is divided
the company to be considered as a point of reference in into three different categories. First of all, there are
terms of food safety in India. countries which are quite mature and well established
such as Japan, Korea, and Australia. Secondly, some
How much investment you have made in India or is countries are in an exponential phase such as China and
planning to do? India and finally there are other countries in the South
Philippe Sans: We have invested a large amount of East Asia which are progressively adopting food safety
money in India and we will continue to invest in this rules. In Indonesia for example, a lot of investment is
market. Our new lab in Mumbai is of around 50,000 being done on food safety. Their local government is also
sq. ft. what makes it one of the biggest food testing starting to look at it as a major public health issue that
laboratories in India. needs to be urgently addressed.

Dr. Pankaj Jaiminy: With Mumbai being a hub for Prapti Shah
exports, we want to support exporters by creating a lab [email protected]
which is one of the biggest and the most experienced. In
India, we have around 400 employees across 3 labs and
as mentioned earlier this is an ongoing journey!

How many competitors do you have and how do you
plan to stay ahead of them?
Dr. Pankaj Jaiminy: Competition is an integral part of
our business. There are several international as well as
local players currently present on the food testing market.
Be a quality driven laboratory is one of the way that will
help us stay ahead of our competitors. Indeed, at Mérieux
NutriSciences, quality standards are the same globally and
are even more stringent than the legal requirements in
order to ensure the best quality of service.

What are the concerns do you see in the food safety
division?
Renaud Jonquières: One focus of concern is

42 SCIENCE NEWS NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in

BARC designs Gujarat scientists develop
novel food wonder water for fresh veggies
packaging Ahmedabad based Institute
material for Plasma Research (IPR) has revealed that PAW eliminated all
developed wonder water that Escherichia coli (E. coli) bacteria,
A group of researchers from can kill E. coli, fungus and other found aplenty in human gut and
Bhabha Atomic Research microbes. Once dipped in this water, sewerage water, in just 30 minutes.
Centre (BARC), Mumbai has fruits and veggies like tomatoes and
developed a new eco-friendly potatoes remain bright and fresh for
food-packaging material using a good 40 days.
mango peel extracts and three
other biodegradable polymers IPR scientists have developed
to extend the shelf-life of the Plasma Activated Water (PAW)
chicken. The packaging film system at its Facilitation Centre
showed good antimicrobial for Industrial Plasma Technologies
properties against common (FCIPT) in Gandhinagar. The
food microbes and also scientists say the system was
exhibited high antioxidant developed over past few months
characteristics. Peels from four where normal water, once treated
different mango varieties were with non-thermal plasma, turns into
used for the study — Alphonso, PAW, or wonder liquid.
Kesar, Langra and Badami. The
peel content was extracted On being tested for its potential
using different techniques uses, PAW was found to have
and the bioactive properties, excellent anti-microbial properties.
antioxidant and antimicrobial Tests at Gujarat Environment
activity of the extracts were Management Institute (GEMI)
studied. Amongst the four
mango peel varieties studied, UAS-B researchers explore
the Langra variety extract nutritional content of eggshell powder
exhibited the highest inhibition
against Staphylococcus aureus A seven-member team working through the University of Agricultural
and Pseudomonas fluorescens. Sciences-Bengaluru (UAS-B) has demonstrated that scientifically processed
It was also rich in bioactive eggshell powder could fortify wheat flour used in home-cooked foods
compounds like phenolics and
carotenoids and thus had high like chapatis and
degree of antioxidant capacity. commercial snacks like
The packaging films were biscuits. According to the
then made using the Langra researchers, an eggshell
extract (5%), polyvinyl alcohol, yields about a teaspoon of
gelatin and cyclodextrin. Meat powder, which has 750–800
wrapped up with this film was mg of elemental calcium
stored at 2–4˚C and tested every and other micro-elements
three days. The meat packed which can increase bone
using the mango peel film was mineral density in people
able to keep the meat fresh and with osteoporosis.
without spoilage for up to 12
days whereas the ones packed During the study, the
in normal polythene bag got researchers tested their
spoilt within three days. fortified whole-wheat flour
and products made with
eggshell powder for eating
quality, nutrient content, microbial safety and shelf-life. The team is planning
a new project, researching eggshell fortification in other foods, and are
submitting a proposal to the Indian Council of Agricultural Research (ICAR).



44 ACADEMIC NEWS NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in

PAU holds food Cabinet
processing training programme
approves
The Department of Food Science and Technology at Punjab Agricultural University
(PAU) recently conducted a five-day training course on Processing and Preservation 3-year action
of fruits and vegetables. As many as 41 participants attended the course organised
by the Directorate of Extension Education, PAU. Dr Poonam A Sachdev, Head, plan for ICAR
Department of Food Science and Technology and course coordinator, acquainted the
trainees with food industry business incubation and departmental facilities. institutes

The trainees were enlightened on various technologies used for processing and The Cabinet Committee
preservation of fruits and vegetables. Demonstrations were given on the preparation on Economic Affairs
of sugar-based products, including mango preserve, jam, mango leather, tomato (CCEA) has approved
products, juices, different kinds of pickles and chutneys. the continuation of
the Three Year Action
The trainees were also informed about various technologies used for potato Plan (2017-2020) of the
processing and preparation of value added products, including potato chips, frozen scheme for Agricultural
french fries, dehydrated potato slices and indigenous potato products such as aaloo Education Division and
bhujia and chakli. ICAR Institutes. The
outlay for these decisions
Badal highlights the will be of Rs 2225.46
potential NIFTEM holds crore for strengthening
and developing higher
Union Minister of Food Processing Industries, Harsimrat Kaur Badal, at the 6th agricultural education in
Annual Meeting of the National Institute of Food and Technology (NIFTEM)- India. The Indian Council
Industry Forum, announced that NIFTEM has the potential to become the of Agricultural Research
(ICAR) undertakes
Harvard of the food processing technology and planning, development,
management sector. coordination and quality
assurance in higher
According to the Minister, NIFTEM which is a agricultural education
premier institution under aegis of Ministry of Food through partnership
Processing Industries should become the brand of with 75 Agricultural
the healthiest version of the processed food that Universities (AUs)
they have to offer. established across
the country. Rs 2050
Also, Ministry along with NIFTEM has explored crore will be allocated
how the institute can open up its incubation to strengthening and
centres for new entrepreneurs where they can try development of Higher
out new things while also providing them a market Agricultural Education
by opening at least 2 outlets- one at NIFTEM and one in the Ministry premises. in India while Rs 24.25
The Minister has invited suggestions from food processing industry on how to crore is allocated to
best utilize the facilities at NIFTEM and make them beneficial to all stakeholders. ICAR-National Academy
of Agricultural Research
Management (NAARM).
ICAR - Central Institute
of Women in Agriculture
(CIWA) including All India
Coordinated Research
Project on Home Science
(AICRP-HS) will be given
Rs 151.21 crore.

11-12 September 2018

Sands Expo & Convention Centre,
Marina Bay Sands, Singapore

The nutraceutical
event for Asia

Source innovative
products & ingredients
Do business with
300+ global suppliers
Discover product
development solutions
Meet technical experts

vitafoodsasia.com Register now for
free entry

46 SUPPLIER NEWS NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in

PepsiCo OmniActive receives GMP
to launch registration for Hosur facility
plant-based
packaging OmniActive Health Technologies Drug Administration's (FDA) 21
has received notice that its Hosur CFR part 111 regulations for the
Rising concerns around plastic manufacturing facility has attained manufacturing, packaging, and
pollution have compelled Good Manufacturing Practices (GMP) distribution of dietary supplements.
FMCG companies to rethink registration by NSF International. Utilizing GMP guidelines assists
their packaging solutions. Food OmniActive's Specialty Botanicals companies in developing and
and beverage major PepsiCo, & Extracts division manufactures maintaining proper controls in their
for instance, announced it its authenticated and standardized manufacturing processes to meet
will launch the first-ever 100 natural extracts including garcinia quality standards consistently.
per cent compostable, plant- cambogia, green coffee, valerian and
based packaging for Lay’s natural caffeine, as well as turmeric, NSF conducted an extremely
and Kurkure snacks products, green tea, boswellia, fenugreek, comprehensive audit that included
this year. At PepsiCo, the senna, coleus, and guarana at its inspection of the company’s
Performance with Purpose Hosur plant. manufacturing facility, process
2025 goal is to design all control, raw material specification
packaging to be recoverable NSF GMPs were developed in and control, facility and equipment
or recyclable, and supports accordance with the U.S. Food and maintenance.
increased recycling of plastic
waste. According to the Roha introduces solution
company, India will be among for oily ring formation
the first countries to pilot this
new, sustainable packaging Colours company Roha has launched an innovative solution to tackle the
solution developed by PepsiCo. issue of neck ringing, the formation of the oily ring like stains on the necks
While the PlantBottle — a of beverage bottles. Roha’s scientific experts have been working with clients
fully recyclable PET plastic in their labs and have revealed their so-called breakthrough product for the
beverage bottle made partially beverage industry: Natracol Ultima Yellow.
from plants and which
looks and functions just like It is a water dispersible liquid which imparts a yellow to orange shade
traditional PET plastic bottle in beverages depending upon the dosage. Developed from a fungal beta-
— accounts for 30 per cent carotene source, Ultima Yellow has a beta-carotene concentration of 1 percent
of the company’s packaging and has many advantages over its predecessors.
volume in North America and
7 per cent globally, it may be a It disperses readily into beverage leaving no visible O-ring on the neck of
while before it finds its way to the bottle, even during extended storage. Ultima Yellow is hugely stable to
Indian shores due to its high light and heat ensuring that there is no change in the shade or intensity of
manufacturing costs. the color even when exposed to high processing temperatures or extended
exposure to light.

NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in PEOPLE NEWS 47

CFTRI researcher receives National fellowship

Dr. Navin Kumar Rastogi, Chief Scientist & Head, Academy, at the 25th Annual General Body Meeting held in
Department of Food Engineering at CSIR-Central Food New Delhi recently. The National Academy of Agriculture
Technological Research Institute (CFTRI), Mysuru, has been Science annually accords Fellowships to scientists who
conferred with the Fellowship of prestigious National have outstanding achievements and sustained significant
Academy of Agriculture Science (NAAS). He received contributions to Agriculture Sciences. Dr. Rastogi has
the Fellowship from Prof. Punjab Singh, President of the been bestowed the honour for his contributions in the
area of Agriculture Engineering and Technology.

Besides more than 160 research papers and reviews
in international journals, 17 patents and a number of
awards and Fellowships to his credit, Dr. Rastogi has
contributed to the growth of food processing industries
through development of novel products and processing
technologies. His contribution in developing products
such as coconut milk powder, virgin coconut oil,
beverages from tender coconut and fruit spreads have
earned him applause from the industrialists.

His efforts in adopting emerging technologies such
as high pressure processing, high electric pulse field,
membrane and irradiation technology for food processing
are also significant.

Mondelēz International Diageo India gets
new marketing officer
appoints Luca
At Diageo India, the country’s leading beverage alcohol
Zaramella as CFO company, Julie Bramham will take over as the Chief Marketing
Officer replacing Amrit Thomas who will be moving to London
Mondelēz International has appointed its as Marketing and Innovation Director, Europe.
senior vice-president of corporate finance
Luca Zaramella as its new chief financial Bramham has been with Diageo for over two decades
officer, effective from 1 August 2018. and has held key positions in innovation, marketing and
commercial across Europe. She is currently General Manager,
Zaramella has held several roles at Innovation, for Europe. She will also be part of the executive
Mondelēz over a 20-year career at the committee of Diageo India.
company, and he will now succeed Brian
Gladden in the role as Gladden is moving on Sanjeev Churiwala, Diageo India’s Chief Financial
after 10 years as a public company CFO. Officer, will take on the additional role of Chairman of Royal
Challengers Sports Pvt Ltd that runs the Royal Challengers
Zaramella has held several senior roles Bangalore IPL franchise.
at the company over the last four years,

including corporate
controller,
treasurer and
global head
of financial
planning &
analysis, and
Mondelēz claims
that these
roles have
prepared
him for
this role.

48 PEOPLE NEWS NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in

Swiggy appoints Uplodefoodie brings
Vivek Sunder Girish Deshmukh as
as new COO GM for biz development

Online food delivery start-up Swiggy (Bundl Uplodefoodie, the SaaS-based solutions provider
Technologies Pvt. Ltd), has announced an addition catering to the Food & Beverages industry with a
to its leadership team with the appointment of ex simplified and powerful restaurant management
Procter & Gamble (P&G) executive Vivek Sunder as solution, announced appointment of Girish Deshmukh
its first chief operating officer (COO). as its General Manager (GM) for Business Development.
In a strategic hiring, the online portal announced the
Sunder will be hiring not only to bolster the leadership at Uplodefoodie,
responsible for Swiggy’s but also to power its ambitious expansion plans at a
operating units and pan-India level. A hospitality and F&B industry veteran
effective immediately, with over 15 years of rich experience, Girish joins
Sunder will be in- Uplodefoodie from Royal Orchid Hotels where he
charge of developing was leading the IT division. His domain expertise and
and executing Swiggy’s industry connections built over a successful career of
strategic direction and a decade and a half will stand Uplodefoodie in great
priorities. stead as it looks to cement the leadership position of its
solutions on a pan-India level. Besides building a robust
Sunder has over 20 strategy for business development at the organization,
years of experience in Girish will also look at enhancing the sales team size and
the FMCG industry, and has been working at the building a stronger marketing division.
intersection of business and technology across
several leadership roles and geographies. In his
previous stint at P&G, Sunder held the position of
managing director for P&G’s East Africa operations.
Swiggy had also appointed a new COO for its
new supply vertical in December 2017 when it
acquired Bengaluru-based gourmet Asian food
start-up 48East.

Prem Virmani joins TGOD as research division Chair

The Green Organic Dutchman beverage category, including the
Holdings Ltd. (TGOD) has Sam’s Choice cola program for
announced that Prem Virmani has Walmart, President’s Choice cola
been appointed Chair of TGOD’s for Loblaws, and major private
Beverage Science and Research label brands for Publix, Wegmans
Division. and Safeway.

Virmani is the former Virmani’s leadership and
Senior Vice President of Global expertise enabled Cott to
Science and Research for become the world’s largest
Cott Beverages, Inc. where he customer brand beverage
provided senior leadership in all company. This was acknowledged
aspects of beverage technology. earlier this year, when he received
Over the course of a 40-year induction to the Private Label
career, he has demonstrated Hall of Fame. Since 2015, he has
core abilities in building also been an Adjunct Professor
strong R&D organizations and and on the Board of Trustees of
leading innovation. He has led Columbus State University in
development in every major Columbus, Georgia.

NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in EVENT DIARY 49

5th FSSAI-CHIFSS Public lecture series

FSSAI -Industry collaborations
progressing rapidly

The Food Safety Standards Authority of India Release of FSSAI-CHIFSS Food Safety Management System
(FSSAI) -Industry collaborations, to strengthen (FSMS) Guidance Document on Fish and Fish Products during
science based food safety capability built in India the FSSAI-CHIFSS Public Lecture on “Food Safety Assessment
are progressing rapidly. With the advent of global food – Novel Ingredients and Additives” held on 22nd June 2018
supply chains, there is a growing list of novel ingredients at New Delhi. Seen in picture from L to R: Dr Indrani Ghose,
and food additives which need safety assessment. At the Strategic Advisor – Food Safety & Quality, Confederation of
5th FSSAI-CHIFSS Public lecture series, Dr Paul Hepburn, Indian Industry, Pawan Kumar Agarwal, CEO, FSSAI, Dr Paul
Programme Director Food & Refreshment, Safety & Hepburn, Programme Director Food and Refreshment, Safety &
Environmental Assurance Centre (SEAC), Unilever, UK Environmental Assurance Centre (SEAC), Unilever, UK and Geetu
delivered a talk on “Food safety Assessment – Novel Verma Executive Director-Foods, Hindustan Unilever Ltd.
Ingredients and Additives”
human being, helped the audience appreciate basics of
Dr. Hepburn outlined the critical importance of novel risk assessment. He showcased risk assessment tools
ingredients and additives for ensuing food safety, quality and shared compelling safety evaluation case studies
and food security, and explained the scientific safety e.g. plant sterols for cholesterol control.
evaluation principles that enable inclusion of these at
safe levels. The concept of ‘exposure’ – milligrams of the Confederation of Indian Industry (CII) and Hindustan
ingredient or additive per kg body weight of consuming Unilever (HUL) had collaboratively set up CHIFSS (CII-HUL
Initiative on Food Safety Sciences) and had subsequently
FSSAI – CHIFSS ACTIVITIES signed a MoU with Food Safety and Standards Authority
UNDERTAKEN TILL JUNE 2018: of India (FSSAI) in 2016 in order to promote science
based food safety.
1. Delivery of FSMS guidance document for different
kinds of business including bakery, edible oils, ice- Pawan Agarwal, CEO, Food Safety and Standards
cream, ghee, jams and buffalo meat. Authority of India emphasized on how the Innovations
in the food industry and increasing consumer interest
2. Developed training manuals for the FSMS in food safety, and the introduction of novel foods that
implementation in the bakery sector. are added to human foods, makes it imperative for
the authority to have the safety evaluation of all the
3. Organized 4 FSSAI-CHIFSS Public Lectures on food new ingredients through a rigorous scientific and risk
safety by noted experts in the field. assessment based framework. He shared how FSSAI, as

4. Organized 1 Master Class on “Sampling for
Determination of Food Safety Elements
Thresholds in National and International
Regulations”.

5. Organized 1 Technical Workshop on “Importance
and Application of Quantitative Microbiology and
Microbiological Risk Assessment for Effective Food
Safety Management”.

6. Organized 1 Technical Workshop on
“Development and Implementation of Food
Safety Management System”.

7. Organized Roundtable on “Reducing Foodborne
Illness: Strengthening Surveillance Capabilities
and Epidemiological investigations”

8. Organised Technical Workshop on “Food Safety
Assessment – Novel ingredients and Additives”.

50 EVENT DIARY NUFFOODSSPECTRUM | August 2018 | www.nuffoodsspectrum.in

August 30– per Food Safety and Standards (Approval of
Non-Specified Food and Food Ingredients)
Fi India & Hi India 2018 September Regulations, 2017, regulated the approval
process and safety evaluation of novel
A B2B event in the Indian sub-continent for the food 1, 2018 food ingredients. FSSAI thus ensures that
the foods consumed and sold within our
and health ingredients, processing and packaging country is safe. He also commended the
partnership between FSSAI and CHIFSS
industry. The event offers an opportunity to: Source the latest and that is rapidly building new scientific
capability in food safety, through various
most innovative ingredients which have been directly discovered in mechanisms, including Public Lectures. This
is establishing a robust and effective food
the heart of India; Grow the business in one of the fastest growing regulatory body in India.

markets with a large appetite for food, health and functional Geetu Verma, Executive Director –
Foods, Hindustan Unilever Limited took the
ingredients and Nurture the business relationships by meeting with audience through the journey of CHIFSS
over the last two years. She highlighted the
the most important ingredients suppliers and buyers in the region. areas where CHIFSS was active and how
CHIFSS was firmly establishing a scientific
 India Expo Centre Greater Noida Delhi-NCR and robust food safety environment in the
country. She also emphasised the need for
 www.figlobal.com/india/ expanding such collaborative efforts to
enhance food safety in India, in the larger
ANUTEC Ingredients India September interest of consumer health and safety. She
27 - 29, was highly appreciative of CII and FSSAI on
the strong partnership and commitment to
International Ingredients & Nutraceuticals show 2018 the vision of science-led food safety, and
making CHIFSS a sustainable platform.
for the Food and Drink Industry opens the door for
The Public lecture was attended by
the first time concurrent to India’s leading International trade fair stakeholders including eminent scientists,
government officials and professionals
for the food and drink industry ANUTEC – International FoodTec from academia and Industry along with
students from related fields. Subsequently,
India, PackEx India and Annapoorna – World of Food India. The Dr. B. Sesikeran, Member, FSSAI panel
on Functional Foods, Nutraceuticals,
2018 edition is expected to be bigger and better with over 700 Dietetic Products, other similar products
& Former Director, National Institute of
exhibitors expected, including 45% International participation Nutrition chaired the session on the “Key
Considerations on Food Safety Assessment
covering an area of over 40,000 sq.mt. – Novel Ingredients and Additives” and
discussed some of the priority areas of
 Hall No. 5, Bombay Convention & Exhibition Centre, Mumbai focus e.g. development of risk assessment
approaches, improvement of understanding
 http://anutecingredientsindia.com/ of concepts like No Observed Effect Level
& Lowest Observed Adverse Effect Level
19th World Food Science and October , Acceptable Daily Intake Level & Safety
Technology Congress, IUFoST-2018 23-27, factors. Audience were highly engaged
2018 and participated in the discussions. This
public lecture has set a tone for open and
The IUFoST 2018 will be 5 days action packed transparent dialogue on ingredients and
super bowl of programmes that will bring together researchers, additives and surely this will pave a way for
academicians, professionals, policy makers and the food consumers and stakeholders to enhance
scientists and industries fraternity to cover the latest advances trust in our food safety system.
in our understanding of food in all its manifestations like food
safety, food security, regulations, innovations in food processing,
hygienic design and engineering, frontier areas in food science
& technology, novel food products, markets and consumer
preferences and much more of the latest of cutting edge
technologies in each sector. The Event highlights Workshops,
Inauguration, Plenary talks and Distinguished Lectures, Scientific
& Poster Sessions, Presentations by Young Scientists, Valedictory
& Award Presentations, Exhibition - Food Expo, Gala Dinner and
Socio-Cultural events and B to B interactions and even Students
and Faculty Meeting with Industries events to give a glimpse of
the programme overarching.
 CIDCO Exhibition Centre, Vashi, Mumbai
 www.iufost2018.com