FFOODS Spectrum April 2022

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4 EDITORIAL NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in

Avoidable Hunger Games

Dr Milind Kokje comfortable with its central pool of storage having 24.2
million tonnes of wheat, twice more than the buffer
Chief Editor and strategic needs. Although growing exports may
increase prices to a certain extent in local markets, it will
Ukraine, now, has captured the imagination of be a positive move for Indian farmers. It is a welcome
geopolitical soothsayers who are indicating sign that the Indian government has already initiated a
what could be the aftermath. Russia is one of the process asking its diplomatic missions to facilitate wheat
world’s main sources of grain, fertilisers and energy, all export.
three related to the food industry. Ukraine is known
as the breadbasket of Europe as it is the fifth topmost However, the same is not the case for edible oils for
producer of wheat in the world. In addition, it is also which the concern is more. India imported from Ukraine
a producer of corn, barley and sunflower. The armed in 2021, $1.85 billion worth of vegetable oils, mainly
conflict between the two countries is surely presenting a sunflower oil. Out of a total 25 lakh tonnes sunflower oil
challenge in smooth food supplies. It has already started import, Ukraine provides 17 lakh and Russia two lakh
showing its impact as global commodity markets were tonnes. Possibility of direct impact on the supply of 19
thrown into turmoil and the food prices have started lakh tonnes out of 25 lakh tonnes of imports will result in
shooting up. sharp rise in edible oil prices.

The United Nations fears that the war will further The more worrying factor is the rise in prices of crude
affect world food security, which has already been oil, which will grow the fuel prices, escalating prices
hit severely by the pandemic. Even before COVID-19, of all commodities and ingredients required for food
hunger was rising and it grew further during the processing. Even the transportation cost of processed
pandemic. It has been estimated that 161 million more foods taking them to consumers will also grow, affecting
people are suffering from hunger than before the the end prices of products. Any sharp price rise,
pandemic, taking the figure to 821 million. The war is that's just breaking free from the lockdown induced
going to add to this number. Although, there has been disruptions and financial decimation, will not go down
no major disruption in supplies as yet, the wheat prices well with the people.
already gone up.
Spending and sales will naturally go down, further
Russia contributes 20 per cent and Ukraine pummeling the small players in the food processing
contributes 10 per cent (together 30 per cent) of the industry. The sector will have to find ways to control
world’s total export of wheat, which is at risk now. prices despite the likely rise in the cost of ingredients. It
Bangladesh imports almost half of its wheat from will indeed, be a tightrope walk for the industry on cost
the two warring countries. But wheat is not the only and price front.
commodity whose price is rising. With rise in crude
oil and fertiliser prices almost all other food grains are If that does not happen, then, in the words of
going to be costlier. Disruption in supplies will make American food anthropologist Sidney Mintz, “War is
them dearer. probably the single most powerful instrument of dietary
change in human experience”, with people forced to
As far as wheat is concerned, India may not face alter their food habits for the worse.
any major problem. In fact, the situation is likely to be
beneficial with the possibility of increasing exports.
Despite being the second largest wheat producer
producing 13.53 per cent of world’s wheat, its export
is only one per cent with major quantities going for
domestic consumption. But this situation may change
now as it can fill the gap in wheat availability in several
countries caused by reduced exports from Russia and
Ukraine. For domestic consumption its position is

Volume 9  |  Issue 8  |  April 2022 www.nuffoodsspectrum.in

Publisher & Managing Editor Production & Design TOP STORIES
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Business traceability.
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6 INSIDE NNUUFFOFOOODDSSPSEPCETCRTURMUM | | MAarpcrhil 20220 | www.nuffoodsspectrum.in

19COVER STORY

GSIs SWReaOfoIoMWd InMdIuNsItrNGy GLY?

In the last few years, India has undergone major changes in the seafood sector. The major
constraint that stands in the way of seafood sector development is that the increase in
consumption has not been uniform across the regions. The average annual per capita
consumption of fish is 16 kg globally, whereas India has very low per capita consumption of 7 kg
per capita annually. As projected by Parshottam Rupala, Minister of Fisheries, Animal Husbandry
and Dairying in a conference, there is a need to focus on increasing domestic consumption of fish
by creating demand for frozen fish in the country.

25 27

“Seafood testing is How different processing
hugely benefitting from tech impact seafood allergy
automation, an integral
part of modern businesses” Dr T V Sankar,

Amit Chopra, Principal Scientist,
Indian Council of Agriculture
Managing Director, Research - Central Institute of
India and South Asia, Thermo Fisher Scientific Fisheries Technology (ICAR-CIFT)

NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in INSIDE 7

Sparkling Drinks Speaking With

29 38

Seltzers Add Sparkle "Post-biotics is a new
to Beverage Sector and emerging concept"
Protein Alternatives
Nikhil Chopra,
32
Chief Executive Officer & Whole Time Director,
Can Insects Become J.B. Chemicals & Pharmaceuticals
Our Daily Bread?
Supplements Nanotech

35 39

The Appeal of Oral Boosting Bioavailability
Disintegrating Strips of Curcumin and Vit C
with Liposomal Nanotechnology

Vrushali Patil,

Marketing Manager, VAV Life Sciences

Protein

41

Can Protein Help
Boost Immunity?

Dr Anumiita Pathakk,

Clinical Nutritionist

REGULARS

Editorial 04

Video Snippets 08

Regulatory News 09

Finance News 10

Start-Up News 11

Company News 14

World News 17

People News 43

Ingredients News 44

Academics News 45

R&D News 46

Supplier News 48

Let’s Talk Food 50

8 VIDEO SNIPPETS NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in

Dr Talha Meeran, Acknowledgements
Consultant With the emergence of online grocery channel and a
Cardiologist, Advanced rise in organised retail outlets, there has never been a
Cardiac Sciences & better time to enter the Indian market. Thank you for
Heart Transplant, HN the feature in the story- India turns lucrative turf for
Reliance Hospital talks foreign brands. Happy to contribute to more editions
about the link between in the future.
Vitamin D deficiency
and cardiovascular - Shubh Karman Singh, US
health risk.
Many thanks for the feature on Ravinder Grover,
Scan the QR Code » Programme Lead, Harvest Plus in the March edition.
It was a pleasure to engage with you and look forward
Dr Babina NM, to a continuous and meaningful collaboration with
Chief Medical Officer, nuFFooDS Spectrum!
Jindal Naturecure
Institute shares - Sanya Sharma, New Delhi
details about the
problem of eating Thank you for sharing the women special edition of
disorders in India. nuFFooDS Spectrum in March. It looks really great!
It’s always a pleasure working with nuFFooDS!
Scan the QR Code »
- Sweta Khandelwal, Noida
Arooshi Garg,
Lifestyle Expert I can see so many nutrition and food experts
Coach, GOQii reflects featured in this edition. And it is such a well done
upon the need to magazine.
develop national
nutritional guidelines - Bhavani Giddu, New Delhi
for heart health.
Corrigendum
Scan the QR Code » Dear Readers / Subscribers,
As the place of publication changed, due to
oversight the issue no. has been printed in March,
2022 is No.1 instead of Issue No.7. Kindly note
that, from April onwards the issue nos. will be
continued from Issue No. 8. Inconvenience caused
regretted. Thanks.

- Editor

NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in REGULATORY NEWS 9

Millet exports to Government
boom in new markets encourages
alternative
The Agricultural and Processed Food Products Export Development packaging,
Authority (APEDA) has planned 16 programmes for promotion of Millets prohibits single
and Value Added Products of Millets in UAE, Indonesia, USA, Japan, UK, use plastic from
Germany, Australia, Republic of Korea, July 2022
South Africa and Saudi Arabia. During the
promotion programme, Buyer Seller Meets, The Ministry of Environment, Forest
Road Shows and participation in major and Climate Change has notified the
international events will be organised to guidelines on Extended Producers
promote Millets and Value Added Products Responsibility (EPR) on plastic
of Millets. APEDA has been aggressively packaging under Plastic Waste
working towards facilitating shipments of Management Rules, 2016. According
millets by Indian exporters and helping to Minister for Environment, Forest
them make inroads into new markets. Since organising physical and Climate Change, Bhupender
exhibitions and international trade fairs is not possible on account of Yadav, guidelines will promote
the COVID-19 outbreak, APEDA has developed its own Virtual Trade Fair development of new alternatives
(VTF) application to facilitate interaction among exporters, producer to plastics and provide a roadmap
organisations and international buyers. for businesses to move towards
sustainable plastic packaging.
AYUSH opens dedicated The guidelines on extended
storefront for Ayurveda producer responsibility coupled
products on Amazon with prohibition of identified
single use plastic items, which
A dedicated storefront for ayurveda products on Amazon marketplace have low utility and high littering
has been launched by Union Minister for AYUSH, Sarbananda Sonowal, potential, with effect from July
at a virtual event recently. This Ayurveda product storefront will enhance 1, 2022, are important steps for
visibility of unique Ayurveda products such as various kinds of juices, skin- reducing pollution caused due to
care supplements, immunity boosters, oils and more from small businesses littered plastic waste in the country.
and startup brands. It will make shopping easier as product selection has Reuse of rigid plastic packaging
been organised according to focus areas and health benefits such as pain material has been mandated in
management, immunity boosters, blood purifiers, women’s health, weight the guidelines to reduce the use of
management, mental wellness etc. According to the Ministry, Amazon fresh plastic material for packaging.
through its e-commerce platform has been instrumental in strengthening Producers, importers and brand
the supply chain by ensuring the delivery of the products, whether it may be owners may operate schemes such
Chyawanprash, Ayush Kadha, or Ayush -64. The Ministry is also promoting as deposit refund system or buy
the Ayu-Raksha kit, Bala-Raksha kit and Swasthya Raksha kit developed by back or any other model, in order to
All India Institute of Ayurveda for protecting the people from COVID-19. prevent mixing of plastic packaging
waste with solid waste.

10 COFIMNAPANNCEY NEWS NUFFOODS SPECTRUM | April 20221 | www.nuffoodsspectrum.in

Multivac invests €6.8M for IIFL AMC
production site in India acquires
stake in
German firm Multivac, one of the leading providers worldwide of packaging OmniActive
solutions for food, life science and healthcare products, is investing in the Indian Health Tech
subcontinent. In Ghiloth, some 120 kms from Delhi, a state-of-the-art building
complex for sales and production, covering around 10,000 square metres of Mumbai-based OmniActive
usable space, will emerge in the coming months on the RIICO Industrial Area. Health Technologies,
provider of scientifically-
The investment amounts to €6.8 million and validated, natural
completion is planned for December 2022. At the nutraceutical ingredients,
start around 100 staff will be employed at the site has announced that IIFL
in the state of Rajasthan. The production area with Asset Management has
assembly of thermoforming packaging machines acquired a minority stake in
and tray sealers, as well as the manufacture of dies the company. The financial
and format sets, will cover around 5,000 square terms of the transaction
metres. A separate hall area is envisaged for were not disclosed. The
stocking spare parts and consumable materials. investment has been made
The Indian sales company with its own showroom, as well as a Training & through IIFL AMC’s Special
Application Centre for packaging and bakery machines, will be located at the Opportunities Fund series.
same site. In addition to the new factory in India, MULTIVAC has a further 13 OmniActive offers a range of
production sites in Germany, Austria, Spain, Brazil, Bulgaria, China, Japan and the premium natural ingredients
USA, as well as more than 80 sales and service companies worldwide. that are innovative and
scientifically validated for
Herbalife injects $5M dietary supplementation
in new state-of-the-art and nutritional fortification.
facility in Bengaluru The company has R&D and
manufacturing operations
US-based Herbalife Nutrition has officially opened the doors to its newest in Pune, Hosur, Hassan and
154,697 square foot Global Business Services Centre, which houses technology, Thane in India; and sales and
a contact centre, creative services, an innovation centre, a quality laboratory distribution operations in
and a research and development (R&D) facility, in Whitefield, Bengaluru. The the US, Europe, India, Asia,
facility will meet both global growth and local India growth, which saw full-year Australia and Latin America.
2021 year-over-year net sales growth of 49 per TA Associates, a leading
cent. The company has invested approximately global private equity firm
$5 million to build this Centre of Excellence, had acquired a significant
including a world-class infrastructure with stake in the company in
sophisticated lab equipment and office space. January 2021.
This facility will be one of the company’s
largest technology hubs. The state-of-the-art
innovation centre, quality laboratory and a
research and development facility are expected
to open in the second quarter of 2022 and will
provide an environment for further expanding
the company’s existing products and developing
new ones for the region. The new quality lab and research and development
facility benefit from advanced technologies that support product development
and help meet Good Manufacturing Practices (GMP) standards, such as sensory
booths, that through computer aided sensory analysis, measure product
attributes like flavour, smell, taste, texture, and appearance, among others.

NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in STARTUPS NEWS 11

Lifekart launches seaweed-based The Man
hypertension drug-Algamin Company forays
into wellness
TheLifekart.in, Ernakulam-based e-commerce startup offering nutrition, category
healthcare, and self-care solutions, has introduced Algamin tablets
for tension relief. Algamin is a seaweed-based natural ingredient and Gurugram-based startup The Man
procured locally from shallow coastal reefs of Lakshadweep and other Company has forayed into the
coastal regions. Algamin Tension-Ease contains 100 per cent natural wellness segment. A first in the
men's wellness category, the brand
hypertensive extracts from marine seaweed has launched a groundbreaking
that helps relax the veins and makes it easier sub-brand, MINS, under which
for the heart to pump blood. The composition they are bringing an ingenious
of Algamin is carefully crafted by the scientists product called MinStrips. MINS, a
set of rapidly dissolvable tongue
of the government of India and at the same strips, focuses on uplifting the
time, these tablets have been researched, fast-paced lifestyle of modern-day
developed and engineered by Central gentlemen from all walks of life.
Marine Fisheries Research Institute of India MinStrips contain ingredients like
(CMFRI) and patented by Indian Council Ashwagandha, beneficial for mental
of Agricultural Research (ICAR). Algamin and sexual well-being, Holy Basil
Tension-Ease contains bioactive ingredients which helps reduce anxiety and
which act as blockers to the angiotensin II stress, Passion Flower to promote
receptors. Angiotensin II is a chemical in the calming effects, Lemon Balm
human body that compresses the blood (melatonin) to take the edge off
vessels thus restricting the flow of blood and irregular sleep cycle, and Zembrin
causes hypertension. to elevate mood and enhance
focus abilities. The strips are lab-
OZiva introduces tested & are 100 per cent natural,
protein drink for kids vegan sugar and chemical-free
with zero side effects and non-
Mumbai-based startup OZiva has launched OZiva Kids Superfood addictive aftermath. In fact, as
compared to gummies, capsules
Growth Protein Drink, a clean protein blend, fortified with six Ayurvedic and tablets, MINS have 80 per cent
more active ingredients. It also
herbs and 27 essential vitamins and minerals catering to the daily has high absorption rate, is more
accurate and gives a quick action
protein needs of kids aged five and above. The Superfood Growth attribute, giving it an edge above
contemporaries. The Man Company
Protein Mix helps complete this daily requirement by offering is eying a revenue of Rs 100 crore
from the new category in two years.
30 per cent protein along with other essential

nutrients that support growth,

boosted energy, strong

bone health, eye health, and

immunity in children. The mix is

available in two flavours, creamy

vanilla and rich chocolate. It is

100 per cent clean, devoid of

harmful chemicals and artificial

sweeteners like Maltodextrin.

Various research reports state

that the protein consumption

amongst children is very low

in India and this number remains unchanged in the past two

decades. A UNICEF report also highlights the decline in consumption of

fruits and vegetables. Such diets with incomplete nutrition can have a

huge negative impact on the health and growth of children.

12 STARTUPS NEWS NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in

AIIA announces startup Yogabar
challenge for food innovation
enters
All India Institute of Ayurveda (AIIA) in association with Startup India has
launched 'Ayush Startup Challenge' to encourage early-stage startups children's
and individuals working on innovations in the Ayurveda sector and
alternative healing. The winners of ‘Ayush Startup Challenge’ will receive nutritional
both a cash prize and incubation support from AIIA. The ‘Challenge’ is open
snacking
for participation from both early-stage startups
as well as individuals as a group. A group of 3-5 segment
individuals can come together to participate in the
programme, however, if selected they would need Yogabar, a Bengaluru-based
to register a legal entity before the cash prize is startup brand founded under
disbursed to them. There are three entry categories the umbrella of Sprout Life
for participating startups - Ayush Food Innovations, Foods, has forayed into the
Ayush Bio-instrumentation (Hardware solutions) and kid’s foods segment, aiming
Ayush IT Solutions (Software solutions). There will to lead the category, with new
be two winners in each of the 3 categories with a nutritious and tasty additions to
cash prize of Rs 1 lakh for the winner and Rs 50,000 its portfolio. With the new range
for the runner-up. Therefore overall, there would be of entrants - YoChos and Yo Fills,
6 winners. In this era of the pandemic the population at large is striving to the brand aims to deliver on its
consume more nutritious food, with less time to be spent in preparing it. The promise of clean ingredients
ready-to-eat foods are in demand at a wider scale and those which require that give maximum nutrition to
minimum preparation or clean-up for the user. Innovation in this segment of the kids without compromising
food delivery helps in enabling consumers to enjoy a healthy lifestyle while on taste. The latest addition to
keeping to their busy work schedules. its range of offerings will see
an introduction of YoChos and
Nutrition Innovation Yo Fills - Yogabar’s chocolate
Mini Challenge to address flavoured, multi-grain cereals
malnutrition & hunger for kids with the Power of 7
consisting of 5 Whole grains
Cargill, the Centre for Responsible Business (CRB) and the United Nations (jowar, bajra, ragi, quinoa, oats)
World Food Programme (WFP) in India have announced the Nutrition and 2 dals (moong & chana).
Innovation Mini Challenge as part of the ‘Poshan Pehal Aur Pragati’ project, for Available at an introductory
improving children’s nutrition intake price of Rs 10 per sachet, this
in their first 1,000 days. The project, launch enables the brand
‘Poshan Pehal Aur Pragati’ initiated to penetrate price-sensitive
jointly by Cargill, CRB and WFP is markets beyond Tier 1 cities.
aimed at improving the nutritional The brand’s leap into the
quality of Take-Home Ration (THR) kid's snacking segment is a
served to children, pregnant and significant move - taking into
lactating mothers in Rajasthan. The account the reasonable product
Nutrition Innovation Mini-Challenge pricing wholesome ingredients
aims to identify scalable solutions that and the brand's promise of 100
will contribute towards creating an per cent natural ingredients and
enabling environment for nutrition- no preservatives or chemicals.
seeking behaviour using innovative and inclusive approaches.This will provide
a seed fund of Rs 3,00,000 and mentorship to the selected applicants to help
enhance their potential to successfully implement and scale their ideas.

NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in STARTUPS NEWS 13

Blue Tribe secures Muscle & Strength
enters Uttarakhand
Virat-Anushka as with new store launch

partners in growth Muscle & Strength India has launched its store in Haridwar,
Uttarakhand. The startup is now looking to expand aggressively
In another major piece of news for the rapidly in the North market and aims to open 20 stores in the next
emerging ‘smart protein’ sector, Mumbai's one year in the region. It will also be opening multiple stores in
plant-based meat brand Blue Tribe, founded
and grown with support from Good Food Uttarakhand market. It
Institute India, have secured Anushka currently has 20 stores
Sharma and Virat Kohli as investors and spread across multiple
brand ambassadors. Blue Tribe is among the cities and has the widest
leaders in the plant-based meat category, range with over 1000
offering consumers a simple switch towards fitness supplements
their range of plant-based keema, sausages, and nutrition products
and momos, without sacrificing the taste from 42+ brands.
and indulgence of meat. As long standing The startup offers a
advocates of a planet-friendly, cruelty-free comprehensive range
lifestyle, Anushka-Virat are now marrying of genuine high-quality
their investment with their values. Plant- fitness supplements
based meats and smart protein foods are and nutritional products
demonstrating a model to save the planet, by across categories
providing consumers with the indulgence and such as proteins,
experience of the foods they crave, without vitamins, minerals and herbal supplements etc. manufactured
the guilt. As this fast-growing fledgling by international fitness brands under a single roof. These
industry continues to blossom, voices like supplements are used for athletic performance, fitness and
Anushka’s and Virat’s can help the next overall wellness. It has also recently entered into manufacturing
generation of sustainable food innovation of its private-label product Perfect Series in the sports nutrition
break out of just the early adopters and reach category and will widen its portfolio in the near future.
the true mass market of India.

Agromatic launches high-protein veg meat brand ‘Letz Vez’

Bengaluru-based startup Agromatic based meat is completely free from undertaken by a dedicated team
Nutrifoods has announced its foray trans-fats and cholesterol, making of food scientists and experts.
into the alternative protein segment it a healthier protein alternative for Considering that a large chunk of
with the launch of a new plant- everyone. Produced using the latest the Indian population is vegetarian,
based meat brand ‘Letz Vez’. In the high moisture extrusion technology, the startup intends to widen their
initial phase of launch, the company the products have been developed options by offering them a range of
has introduced six products, namely after years of extensive R&D innovative products. The Letz Vez
Kebabz, Keemah, Nuggetz, Pattiez, range comes in frozen, ready-to-
Popz, and Sausez. The entire range
is vegan- and vegetarian- cook format, and takes only
friendly, while a few minutes to prepare.
being rich in The products
protein, fibre, are priced
vitamins and at a range
minerals. Unlike of Rs 350 to
conventional Rs 595, and
meat products, are currently
Letz Vez plant- available in
Bengaluru.

14 COMPANY NEWS NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in

Tata’s new Vasant Masala’s Gujarat
manufacturing plant
high-quality commences production

salt hits South Gujarat-based Vasant Masala has spices, the new manufacturing
started production from its new unit is supporting in generating
India market plant facility at Dehgam. The employment opportunities for the
ultra-modern plant is equipped residents of surrounding villages.
Tata Consumer Products has with fully-automated technology The brand has also come forward
launched its latest offering and processes. It can produce a for numerous corporate social
‘Shuddh By Tata Salt' in select wider range of spices without any responsibilities. Taking ahead the
regional markets across kind of human intervention. The purity and health attribute and
India. Shuddh by Tata Salt is plant can produce and process with a mission to create ‘Healthy
an iodised salt brand which 1,800 MT of spices per month. Child – Healthy India’, the brand
gives consumers access to The entire plant is now on full has taken the onus to provide
high-quality branded salt automation, which helps provide supplementary nutrition to the
at a reasonable price point. bacteria-free final products. In expecting mothers from 10
The product has hit stores in addition to producing quality villages in Dahod district.
Telangana, Andhra Pradesh
and Karnataka. According Arbro Pharmaceuticals introduces
to the latest National Family affordable Nutraceutical line
Health Survey (NFHS-5)
conducted by International New Delhi-based Arbro Pharmaceuticals has launched its cosmetic and
Institute of Population nutraceutical line, Ningen.shop, offering a range of products containing
Sciences (IIPS), states such flower, fruit, and plant extracts. Embracing the ancient Japanese standards
as Karnataka, Telangana, for health & beauty, Ningen’s products incorporate the incredible healing
Andhra Pradesh have some and rejuvenating properties of flora like Chamomile, Petunia, Arnica,
of the lowest consumption Gardenia, and more. In addition to face,
of iodized salt in the country. hair, and body products, Ningen also offers
Shuddh By Tata Salt not only specialised nutraceutical capsules such
addresses the potential health as fish oil, almond oil, and flaxseed oil.
concerns which arise due The products are competitively priced
to the consumption of low- and offer immensely positive benefits,
quality salt but also provides evident from the widespread success and
consumers the health benefits popularity they have earned in several of
of using iodised salt in one’s the markets, such as Kolkata, Odisha, and
diet. Uttar Pradesh. The company intends to
bring this range of scientifically developed
and dermatologically tested products, which had been reserved only for
niche luxury brands, to everyone at an affordable price.

NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in COMPANY NEWS 15

Amway inks MoU with Dabur enters
IIT-B to accelerate research healthy snacking
in nutra, herbal supplements market with
Réal Seeds range
Amway India has partnered with the Indian Institute of Technology
(IIT) Bombay to accelerate research in the field of nutraceuticals, Dabur India has announced the
botanicals, and herbal supplements. As a part of this MoU, a team of expansion of its Réal portfolio with
the launch of a range of healthy
in-house Amway researchers snacks under the Superfoods
in collaboration with IIT Seeds category. The range, which
Bombay will pioneer methods includes ‘Real Health Chia Seeds’
and techniques to bring and ‘Real Health Pumpkin Seeds’,
breakthrough innovation in the marks Dabur’s entry into the
field of health supplements, Healthy Snacking market and offers
nutraceuticals, botanicals, and consumers a healthier supplement
herbal supplements to gain for their daily diet. With the rising
deeper insights into Amway’s health awareness in India, people
nutrition and herbal range are seeking healthy, tasty snacks to
of products and ingredients. fuel their active lifestyle. The new-
The partnership will leverage age consumers are increasingly
the cutting-edge systems biology and modelling approaches to shifting away from purely taste-based
gain a deeper understanding of the interactions between human snacks and gravitating towards
physiology and various nutrients and botanicals. health-oriented snacking options.
Since inception, brand Real has
Tetra Pak unveils first been committed to balancing health
‘Made in India’ holographic and taste and adhering to the real
packaging with Warana Dairy promise of delivering nutritious
products to the consumers. Réal Chia
Tetra Pak has introduced its first ever locally manufactured Seeds will be available in its natural
holographic packaging material in India. The innovative packaging, state, in a 250 gm SKU priced at Rs
called Tetra Pak Reflect, has been launched in partnership with 300 while Réal Pumpkin Seeds will be
Kolhapur-based Warana, a leading co-operative dairy, for their one available in a roasted variant in a 250
litre Ghee packs. The artistic package is designed to help food and gm SKU priced at Rs 380. The product
beverage brands add a new is currently available online through
eye-catching dimension to their leading e-commerce platforms
packs. For the first time, the and will be rolled out in other sales
holographic packaging material channels soon.
will be produced at Tetra Pak’s
manufacturing site in Chakan,
Maharashtra. The Warana Ghee
in Tetra Pak cartons will first
be available in Maharashtra,
with major focus on Mumbai,
Marathwada and Vidarbha. The
one litre pack is priced at Rs 570
and available across traditional and modern retail outlets. Warana is
among the leading dairy cooperatives in Maharashtra and also exports
its products to gulf countries like Kuwait, Saudi Arabia and Sarah,
African countries, Bangladesh and China.

16 COMPANY NEWS NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in

Shalimar BOHECO & Poonthottam
Group adopts launch Ayurvedic Cannabis
'Soy Fed' label Wellness Retreat in Kerala
introduced by
Right To Protein Bombay Hemp Company (BOHECO) has joined hands with Poonthottam
Ayurvedasram to meet the ancient ayurvedic potential of cannabis with
Following the launch of India's first human reason. The collaborative venture is called 'AyurCann: Ayurvedic
feed label, 'Soy Fed,' by Right To Cannabis Therapies' and is Asia's first Ayurvedic Cannabis Wellness
Protein, a nationwide public health Retreat, in Palakkad, Kerala. This programme brings the therapeutic
initiative last year, Lucknow-based benefits of authentic ayurvedic treatments
Shalimar Group, a pioneer in the combined with BOHECO's proprietary
poultry industry, has joined the cannabis and hemp-based products. The
league of adopters after Sneha duration of each treatment is either 14 or 21
Group. The voluntary label will days. This timeline ensures that the plant-
feature on the company's Total based remedies receive adequate time to
Foods range of Tandoori Nuggets show efficacy and for it to become a part of
and will be gradually integrated into your daily lifestyle. It will help the healing of
all their poultry products. The Soy ailments from the very root of their cause,
Fed label was introduced during which makes the extensive treatment holistic and necessary. Cannabis
the National Nutrition Month 2021 and hemp products are included within the treatment as a routine
with a two-fold objective rooted in solution for long-term wellness every day. Medicinal Cannabis and
empowering consumers to make Himalayan Hemp Nutrition incorporated within these holistic treatments
informed choices and differentiate will benefit natural and holistic healing. A few cannabis-based
packaged poultry, meat, and fish fed programmes that are an integral part of the retreat are Avyatha, which is
with soy and to help the industry purely for Pain Management, Mukta, for Stress Management and finally,
distinguish soy as a quality protein Nidra, which is for Sleep Wellness.
source for animal feed. Livestock,
poultry, or fish that is fed with high- Vasu Healthcare forays
quality soy as its primary protein into Nutraceuticals
source is of a better quality as the
superior amino acid profile and Gujarat based Vasu Healthcare, Antioxidants and expand
amino acid digestibility of soybean a leading brand in the herbal gradually. The pandemic has
meal has a tremendous impact on and ayurveda segment, is forced people to focus on
their growth and development, thus foraying into Nutraceuticals. The everyday immunity, wellness,
benefiting the end consumer. The company has launched a new hygiene and nutrition which
‘Soy Fed' label is now in the process division 'Vasu Nutra' and aims was not much evident a few
of reaching out to multiple brands to introduce plant based herbal years back. Trust and acceptance
in India for its voluntary inclusion nutraceuticals in combination for Ayurveda, natural and
on their packaged protein products with nature's finest herbal and herbal products have increased
– meat, poultry, and fish – and nutraceutical ingredients. The substantially and have
helping citizens learn that we are company plans to launch 10 plus significantly boosted the market
what our food is fed. Nutra products in Bone Health, of herbal supplements.
UTI Care, Paediatric & Women
Care, Multivitamins,

NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in WORLD NEWS 17

FAO, WFP join forces Global agencies point out
exploitative practices of
to boost children’s milk formula industry

right to food in schools More than half of parents and pregnant women (51 per
cent) surveyed for a new WHO/UNICEF report say they
The Food and Agriculture Organisation of have been targeted with marketing from formula milk
the United Nations (FAO) and the World Food companies, much of which is in breach of international
Programme (WFP) have launched a project to standards on infant feeding practices. The report, ‘How
improve the diet of school-aged children, with
support from the German Federal Ministry of Food marketing of formula milk influences
and Agriculture (BMEL). In many countries school our decisions on infant feeding’,
meals represent a significant portion of children’s draws on interviews with parents,
daily diets, and it is vital that these directly pregnant women and health workers
contribute to their nutrition needs. The initiative, in eight countries. It uncovers
‘School food nutrition guidelines and standards systematic and unethical marketing
for safeguarding children and adolescents’ right strategies used by the formula milk
to food’, will produce a new methodology to aid industry, now worth a staggering $55
government stakeholders and institutions develop billion, to influence parents’ infant
and implement nutrition standards for healthier feeding decisions. The report finds
and higher quality school meals for children of all that industry marketing techniques
ages. The project will also produce guidance for include unregulated and invasive
schools to implement hands-on food education online targeting; sponsored advice
strategies, including how to use school meal networks and helplines; promotions and free gifts; and
menus as learning materials in the classroom or practices to influence training and recommendations
how adolescents can use the standards to come among health workers. The messages that parents and
up with nutritious meals. Interventions to further health workers receive are often misleading, scientifically
improve the school food environment, such as unsubstantiated, and violate the International Code
restricting the marketing of sugary beverages of Marketing of Breast-milk Substitutes (the Code),
in school premises, will also be promoted. The a landmark public health agreement passed by the
methodology and guidance package will be World Health Assembly in 1981 to protect mothers from
piloted in two countries, Cambodia and Ghana, to aggressive marketing practices by the baby food industry.
gather direct feedback on their usefulness.

WHO calls for better food environment to prevent obesity

The World Health Organisation (WHO) is to make space for safe walking, cycling,
urging countries to do more to reverse the and recreation, and schools need to help
predictable and preventable health crisis households teach children healthy habits
called obesity.The key to preventing obesity from early on. WHO is responding to
is to act early, ideally even before a baby is the global obesity crisis on many fronts.
conceived. Good nutrition in pregnancy, This includes monitoring global trends
followed by exclusive breastfeeding until and prevalence, the development of a
the age of six months and continued broad range of guidance addressing the
breastfeeding until two years and beyond, prevention and treatment of overweight
is best for all infants and young children. At the same and obesity, and providing implementation support and
time, countries need to work together to create a better guidance for countries. Following a request from Member
food environment so that everyone can access and States, the WHO secretariat is developing an acceleration
afford a healthy diet. Effective steps include restricting action plan to stop obesity, tackle the epidemic in high
the marketing to children of food and drinks high in fats, burden countries and catalyse global action. The plan will
sugar and salt, taxing sugary drinks, and providing better be discussed at the 76 World Health Assembly to be held
access to affordable, healthy food. Cities and towns need in May 2022.

18 WORLD NEWS NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in

USDA provides UN sums up
$80M in funding to 2021 as International
support dairy industry Year of Fruits
and Vegetables
The US Department of Agriculture (USDA) has announced
an additional investment of $80 million in the Dairy Business The UN International Year of Fruits and
Innovation (DBI) Initiatives. In November 2021, DBI awarded Vegetables 2021 recently drew to a close
$18.4 million to three current Initiatives at University of with a global ceremony in which participants
recognised the increased awareness of the
Tennessee, Vermont Agency critical role of fruits
for Food and Marketing and and vegetables to
University of Wisconsin, and improve farmer
$1.8 million to a new initiative incomes, create
at California State University decent jobs,
Fresno. Under the existing and attain food
DBI programme, which and nutrition
was previously announced security through
through a FY21 Request transformation
for Applications (RFA), each of agri-food
Initiative will now have systems. Many national and regional multi-
the opportunity to submit stakeholder events were held throughout the
additional proposals for up to year highlighting the health and nutritional
$20 million in American Rescue Plan funds to further support benefits of consuming fruits and vegetables;
processing capacity expansion, on-farm improvements, and events that also underscored what is needed
technical assistance to producers. Since its inception in 2019, to ensure they are produced, distributed
DBI initiatives have provided valuable technical assistance and consumed in a sustainable manner. This
and sub-grants to dairy farmers and businesses across their included the International Workshop on
regions, assisting them with business plan development, Fruits and Vegetables held in Chile, which
marketing and branding, as well as, increasing access to developed policy recommendations to increase
innovative production and processing techniques to support sustainable production and consumption.
the development of value-added products.

US updates screening of metals in food

According to a recent study, and Applied Nutrition to develop in foods and food ingredients. The
exposures to heavy metals like an interactive, web-based Metal metal screening tool was made
cadmium, arsenic and mercury Dietary Exposure Screening Tool possible by the availability of new
in food were found to be below that can be used to rapidly evaluate federal reference values for metals
federal reference values for safety. potential health risks associated and updated survey information
However, intake of the metal with the detection of heavy metals on public exposures to heavy
lead from food and water in metals through the diet. The goal
young children was found to be of the US FDA’s newly formed
roughly equal to recent reference Toxic Elements Working group is to
values set by the US Food & Drug reduce exposures to heavy metals
Administration (FDA), which may in food, dietary supplements and
warrant further discussion on ways cosmetics. The FDA has prioritised
to reduce exposures. The Institute heavy metals such as lead, mercury,
for the Advancement of Food and arsenic, and cadmium because high
Nutrition Sciences (IAFNS) has levels of exposure to these metals
recently collaborated with the US are likely to have the largest impact
FDA’s Joint Institute on Food Safety on public health.

NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in COVER STORY 19

Is Seafood Industry

GROWING
SWIMMINGLY?
In the last few years, India has undergone major changes in the seafood sector. The major
constraint that stands in the way of seafood sector development is that the increase in
consumption has not been uniform across the regions. The average annual per capita
consumption of fish is 16 kg globally, whereas India has very low per capita consumption of 7 kg
per capita annually. As projected by Parshottam Rupala, Minister of Fisheries, Animal Husbandry
and Dairying in a conference, there is a need to focus on increasing domestic consumption of fish
by creating demand for frozen fish in the country.

The domestic seafood sector hasn't been faring as and logistical factors. For instance, being located in the
much as it could. A large number of vegetarian Arabian sea, Lakshadweep consumes 105 kg of fish per
populations; low availability of processed food capita annually, while the consumption across Northern
from fish; high risk of contamination and reduced land-locked states such as Haryana, Rajasthan and
demand of seafood across restaurants due to COVID-19 Uttarakhand are less than 1 kg per capita annually. Like
could be the cause of low consumption of seafood. all things, there are exceptions of course, with Punjab
- a state famous for its love of fried fish- consuming 16
Since our country has a huge potential for the kg per capita annually and Tripura also clocking 25 kg.
domestic consumption of fish and shrimp, it is The logistical reasons are significant as well with fish
imperative that we promote and create awareness requiring significant cold transport infrastructure for
about the nutritional value of fish and domestic seafood transportation over long distances safely, adding to the
consumption. cost for end consumers in more interior states, as against
consuming it fresh at source across coastal states.”
Commenting on the challenges linked with low
seafood consumption in the country, Shubhkarman
Singh, Angel investor said, “While the average annual per
capita consumption of fish is 16 kg globally, in India, it
is only 7 kg per capita annually. The numbers, however,
vary significantly across India due to several cultural

20 COVER STORY NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in

Aquaculture industry in India Blue revolution
Fish consumption in the domestic market plays an
Aquaculture is one of the fastest-growing sectors
in the world. India, with its vast coastal area, offers important role in creating the demand for fish in the
immense opportunities for fisheries in both marine market. Henceforth by increasing the fish production
and inland waters. The country has the second- and enhancing aquaculture productivity in the country
largest share in the global aquaculture market, mainly can help the sector in bringing the blue revolution.
due to its 2.36 million hectares of ponds and tanks,
a coastline of 7,500 kms and brackish water area of As pointed out by Seafood Exporters Association of
1.1 million, which offers a ground for fish farming. In India President Jagdish Fofandi, India’s seafood exports
India, the fisheries sector is a means of livelihood for between April 2021 and January 2022 reached a value of
~28 million people in the country. $6.7 billion, despite a slight dip in January’s export totals.

The Food and Agriculture Organisation (FAO) India’s seafood-export value sank to $5.96 billion in
2020 report revealed that Asia has the largest share FY 20-21, down 10.6 per cent from that of $6.67 billion
in the global fish production at 89 per cent, since in the 2019-2020 fiscal year. Over the past year, India
the last 20 years. In 2018, the global capture fish has faced stricter food import inspections by Chinese
production reached the highest-ever level and authorities, with the impact of COVID-19 pandemic.
recorded 96.4 million tonnes; this was driven by
marine capture and inland fishing. The top seven Nitin Awasthi, Research Analyst at InCred Equities said
key producers were China, Indonesia, Peru, India, “Shrimp exports in India registered a volume growth of
Russia, the US and Vietnam, accounting for ~50 per 11 per cent Year-on-Year (YoY) in January 2022 at 42,402
cent of the total global capture production. metric tonnes (MT). Shrimp prices increased to $8.28/kg,
showing a growth of 10 per cent YoY. Whereas in Ecuador,
India accounts for 7.58 per cent of the global shrimp exports registered a volume growth of 59 per
production. Fish production in the country reached cent YoY in January 2022 at 80,547 MT.” He added, “Indian
an all-time high of 14.16 million metric tonnes shrimp exports need to grow at 36.5 per cent, which is
between 2019 and 2020. The fisheries sector tough. At this point the seafood industry is looking for 20
contributes 1.24 per cent to the gross value added per cent growth but China imports are surpassing record
(GVA) and 7.28 per cent to the agricultural GVA. levels with record speeds. It is important to note that
Ecuador exported more shrimp to China than the total
Source: IBEF exports of India for the month of January 2022.”

Growth Drivers With higher demand of fish and seafood as a staple
food choice in the coastal areas, India can emerge as one
 Demand-side drivers: Fish is an affordable and of the leading fish exporters in the world; henceforth
rich source of protein, minerals and vitamins. increasing the surplus available for local consumption.
Changing lifestyle and food habits towards
animal-based diet. Increasing demand for Being 'veg'
protein due to rising population. Another reason behind low consumption of seafood

 Supply-side drivers: Rich and diverse set of has been a large number of vegetarian populations in
water resources implying diverse fisheries India. States like Bihar, Uttar Pradesh, Madhya Pradesh,
resources. 10 per cent of the global biodiversity Haryana, Rajasthan and Jharkhand contribute to a huge
in terms of fish and shellfish species found in number of vegetarians.
India. 2.02 million sq.km EEZ & underutilised
inland waters offer a huge potential. Even though seafood like salmon, herring, and
sardines, are the best dietary source of the omega-3 fatty
 Policy support: Fisheries and Aquaculture acids eicosapentaenoic acid (EPA) and docosahexaenoic
Infrastructure Development Fund (FIDF) - Rs acid (DHA); a vast majority of Indians restricts themselves
7522.48 crore. Pradhan Mantri Matsya Sampada on including seafood in their diet.
Yojana (PMMSY) - Rs 20,500 crore. Production
Linked Incentive Scheme for Food Processing In a survey released by Pew Research Centre, in
Industry- Rs 10900 crore. FDI Policy- 100 per 2021, over 29,999 Indians throughout the country
cent FDI allowed through automatic route in included questions on dietary preferences. According
Pisciculture and Aquaculture. to the survey, around 39 per cent of the overall Indian
population was identified as vegetarian.
Source: Invest India
Seafood contamination
Is the seafood healthy and safe to consume? This has

been a constant question hopping onto almost everyone’s

NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in COVER STORY 21

10 Most Promising Seafood Companies - 2021

Company Name Company Management Company Description
BMR Groups B Masthan Rao, MD Offers cooked peeled, deveined, tail-off Vannamei Shrimp,
cooked Vannamei easy peel Shrimp, Vannamei Headless,
C Shore Foods Zaheer Rafiq, Founder/CEO Shell-On Shrimp (HLSO), Vannamei Headon, Whole Shrimp
(HOSO) and Vannamei Nobashi EBI
Goldmarine Exports AI Sageer, MD Renowned for providing frozen seafood such as frozen
prawns, frozen shrimps, frozen Basa fish, frozen Seer fish,
Harbour Exports Irfan Khan, Director frozen Mahi Mahi fish, frozen squid tubes, frozen crab meat
and frozen Pomfret fish
Hook Catch Shane Gomes, CEO Recognised for exporting high quality fresh and seafood
products such as Red Mullet, Yellow Fin Tuna, Vannamei
Jaya Lakshmi L Bharath Kudaravalli, shrimp, Sword fish, Indian squid, silver Pomfret and more.
Sea Foods Joint MD Delivers seafood such as Prawns & Lobsters, crab, squids,
Jeelani Abuthahir Aboobakar, CEO Cuttlefish, Octopus, Mussel, Clam and Oysters and fishes to
Marine Products different parts of Mumbai and in the Middle East
Kings Group Dr J Alexander IAS (Retired), Provider of Tuna, crabs, prawns, yellow clams, Octopus,
Independent Director Green Mussel, Groupers, Oysters, Lobsters, Crab meat and
squids
Megaa Moda Yogesh Gupta, Founder Premium exporter of finest quality farm raised Black Tiger
Shrimps and Vannamei shrimps in raw/cooked IQF and
MyFishwala Sumant Lenka, blocs
Co-founder & CEO Offers high quality sea food & aquaculture products which
include Indian Mackerel, Horse Mackerel, Silver Pomfret,
Black Pomfret and more
Providing products and services for aquaculture farming
and seafood processing, seafood export and international
trade, food infrastructure development and aquaculture
consultancy
Offers products ranges in Vannamei, Black Tiger prawn,
freshwater scampi, Sea Tiger prawn, sea water Pink, sea water
flower and more
An online fish and seafood retail company providing a wide
variety of fresh & ready-to-cook fish and seafood delivered at
doorstep.

Source: Silicon India

22 COVER STORY NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in

The top destinations for india's seafood export in 2020-21

Industry trends Source: The Marine Products Export Development Authority (MPEDA)

 Fish Production: India aims at increasing fish mind, whenever it comes to seafood consumption. But
production to 22 Million Metric Tonnes by FY 2024 why does its safety still remain in question?

 Fish Per Capita Consumption: India aims at Scientific research has shown that seafood is rich in
Increasing fish per capita consumption from 5 kg nutrients and can positively influence health. Seafood
to 12 kg by FY 2024 such as salmon, clams, and shrimp, are usually high
in protein, vitamins and minerals. Even after their
 Aquaculture Productivity: India aims at nutritional qualities, seafood has been responsible for a
enhancing aquaculture productivity from 3 large proportion of food-borne diseases. This is because
tonnes to 5 tonnes per ha by FY 2024 some of the seafood including finfish, marine mammals,
and crustaceans can be inherently riskier. Seafood can
 Marine Products Export: The marine products even contain harmful contaminants, like mercury and
export is targeted to reach Rs 1 lakh crore by 2021. microplastics. Other reasons for their contamination can
be handling, environment, processing and preparation.
Source: Invest India
Thereby many industry players like Licious,
Tendercuts are promoting seafood in India by bringing
more nutritional and dietary options, keeping in mind
the safety concerns.

Lockdowns and supply chain disruption
The COVID-19 pandemic and sluggish overseas

markets cast their shadow over India’s resurgent seafood
sector as the country exported 11,49,341 MT of marine
products worth Rs 43,717.26 crore ($5.96 billion) during
FY 2020-21, registering a contraction of 10.88 per cent as
compared to a year earlier. USA, China, and the European
Union were the leading importers, while frozen shrimp
retained its position as the major export item, followed
by frozen fish.

NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in COVER STORY 23

In 2019-20, India exported 12,89,651 MT of seafood “Three key trends are
worth Rs 46,662.85 crore ($6.68 billion), marking a expected in the seafood
decline of 6.31 per cent in rupee terms and 10.81 per industry that are
cent in dollar value in 2020-21. expected to drive
demand for seafood.
COVID-19 pandemic has seriously disturbed the food First, the growth of organised
industry especially seafood industry in India. The export retail across the country as well
of Indian seafood was reduced because of port closures, as cold transportation infrastructure, will increase
loss of access to cold storage, shipping and air freight. availability and reliability of fish supply across
The domestic market was also disrupted by lack of fish most major cities in India. Second, a shift towards
catch and supply chain. a more active/healthy lifestyle and recognition
of fishes as healthy meat alternatives for protein,
Shubhkarman highlighted, “India is the second is expected to drive demand substantially. Third,
largest exporter of seafood globally. It exported 1.1 the increasing cost of meat (e.g., lamb, chicken)
million MT of seafood worth $7 billion in FY2021, with will also make fish a more attractive alternative
frozen shrimp accounting for 51 per cent of volumes to meat in the domestic market.”
and 74 per cent of revenue share. The largest importers
were the US, China and European Union. The exports - Shubhkarman Singh, Angel investor
were down 10 per cent compared to FY2020, due to the
impact of COVID-19 pandemic that reduced demand for “Shrimp exports in India
seafood across restaurants and end consumers.” registered a volume
growth of 11 per cent
Strategising domestic consumption Year-on-Year (YoY) in
To popularise seafood and increase the per capita January 2022 at 42,402
MT. Shrimp prices increased
consumption of fish, National Fisheries Development to $8.28/kg, showing a growth
Board (NFDB) has been extending financial assistance of 10 per cent YoY. Whereas in Ecuador, shrimp
for construction of hygienic wholesale and retail fish exports registered a volume growth of 59 per
markets, fish outlets, mobile fish vending vehicles, cent YoY in January 2022 at 80,547 MT.
processing units, etc.
- Nitin Awasthi, InCred Equities Research Analyst
Further, NFDB has organised ‘Fish Festivals’ in
different parts of the country to campaign and create “We are thrilled to expand
awareness among consumers by exhibiting preparation to more than 150
of different fish menus and showcasing various ready towns and sign off
to cook and ready to eat value added fish products. The setting up Powered-
NFDB has developed some feasible strategies to improve By-FreshToHome's
domestic consumption, such as; stores countrywide. These will
serve as convenience stores to
 Exports with improved infrastructure, trained - customers to offer the finest quality chemical
human resources and proper facilities to move up the and preservative-free products,”
value chain should be focussed upon.
- Shan Kadavil, Founder, FreshToHome
 Further, promotion and consumer awareness
about seafood as a healthy food should be taken up in “Undeniably, there is
order to increase domestic consumption. an immense market
opportunity in the
 Research and Development programmes that fish and seafood retail
focus on developing breeding, hatching, seed rearing sector. Buying fish is an
and advanced technology for aquaculture should be underserved retail experience in
adopted to enhance production and productivity. India.

 Availability of processed food from fish, shrimps - Narendra Pasuparthy, Founder & CEO, Nandu’s
should be increased.

 Sales of preserved and processed fish in the
national and overseas markets must be encouraged.

 Development of appropriate packaging material
for fish and fishery products should be encouraged.

Industry players are also pitching in some new ideas
to increase the demand of seafood. Hyperlocal and
omnichannel meat retail brand Nandu’s has expanded

24 COVER STORY NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in

Snapshot of Indian Fisheries & Aquaculture sector
(Fueling the Future of Global Protein Demand)

World population is expected to reach 9.8 billion ever investment of Rs 20,050 crore for a period of five
in 2050, implying a further increase in pressure on the years with effect from the financial year 2020-21 to
existing food resources. Aquaculture sector can play 2024-25 in all States/Union Territories.
a vital role in feeding the rising global demand for
protein. India’s top export destinations for fish and fish
products are China, USA, Southeast Asia, European
India is the second largest producer of fish in the Union, and Japan.
world and about 68 per cent of India’s fish comes
from the aquaculture sector. In terms of employment,  Fisheries sector has demonstrated an
the sector supports the livelihood of over 28 million outstanding double-digit average annual growth
people in India especially the marginalized and of 10.87 per cent since 2014-15 with record fish
vulnerable communities. Export earnings from the production of 145 lakh tonnes in FY 2020-21
fisheries sector was $6 billion during 2020-21. (provisional)

The Department of Fisheries, Ministry of Fisheries,  74 per cent of fish production was contributed
Animal Husbandry and Dairying is implementing a by inland fisheries and the rest 26 per cent was
flagship scheme “Pradhan Mantri Matsya Sampada contributed by marine fisheries in FY2020
Yojana (PMMSY) - A scheme to bring about Blue
Revolution through sustainable and responsible  28 million fishers and fish farmers are engaged at
development of fisheries sector in India” with highest a primary level in the fisheries and aquaculture sector

 100 per cent FDI is allowed under the automatic
route in pisciculture and aquaculture sector in India

Source: Invest India

into fish and seafood retail across all its sales channels. Pointing out a few trends, Shubhkarman stated,
“Undeniably, there is an immense market “Three key trends are expected in the seafood industry
that are expected to drive demand for seafood. First,
opportunity in the fish and seafood retail sector. Buying the growth of organised retail across the country as
fish is an underserved retail experience in India. At well as cold transportation infrastructure, will increase
Nandu’s, we are striving to change that and aim to availability and reliability of fish supply across most
deliver a delightful shopping experience for fish and major cities in India. Second, a shift towards a more
seafood lovers. With our foray into this segment, Nandu’s active/healthy lifestyle and recognition of fishes as
vision is to become India’s favourite neighbourhood healthy meat alternatives for protein, is expected to drive
meat and fish brand, across online and offline retail demand substantially. Third, the increasing cost of meat
channels. We are excited about this category and (e.g., lamb, chicken) will also make fish a more attractive
expect a significant revenue contribution from it,” stated alternative to meat in the domestic market.”
Narendra Pasuparthy, Founder & CEO, Nandu’s.
Another key trend that is driving the seafood
Another leading player, FreshToHome has launched industry is sustainability. Sustainability has become
around 100 new Powered-By-FreshToHome stores to very important in the seafood trade. As stated by
strengthen its customer experience. the Food and Agriculture Organisation of the United
Nations (FAO), “Eco-labels are seals of approval given to
“We are thrilled to expand to more than 150 towns products that are deemed to have fewer impacts on the
and sign off on setting up Powered-By-FreshToHome's environment than functionally or competitively similar
stores countrywide. These will serve as convenience products. The rationale for basic labelling information at
stores to customers to offer the finest quality chemical the point of sale is that it links fisheries products to their
and preservative-free products,” said Shan Kadavil, production process. Product claims associated with eco-
Founder of FreshToHome. labelling aim at tapping the growing public demand for
environmentally preferable products.”
Kadavil added, “Given the market’s great potential
and the rise in demand for quality meat and seafood, we While some seafood exporters in India have already
aim to provide customers with products at affordable started using Ecolabel, more players need to be
rates and at their convenience.” encouraged to boost their exports.”

What's driving demand? Pooja Yadav
The country is expecting a lot of new trends, in order [email protected]

to increase the demand for seafood,

NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in SPEAKING WITH 25

Amit Chopra, What are the current challenges facing the
seafood testing space in India?
Managing Director,
India and South Asia, Thermo Fisher Scientific The seafood testing space is a complex area with
multiple variables to consider. At every step of the
“Seafood testing is lifecycle in seafood testing, the biggest challenge is
hugely benefitting time. The time to result for quality assurance and testing
from automation, needs to be as short as possible. In addition, seafood
an integral part of is a category that is prone to food fraud. Here, food
modern businesses” authenticity and tracking become critical to ensuring
the food quality and security. Owing to health and safety
The demand for seafood is rising day-by-day concerns, the seafood industry has strict compliance
because of the shift of food habits and choices standards that include Hazard Analysis and Critical
of consumers across the globe. This industry Control Point (HACCP), Good Manufacturing Practices
has grown exponentially due to the rising production (GMPs), traceability, and certification. The challenges lie
and the constant export of seafood to different in meeting all these compliances with timely results.
regions. However, this highly perishable and valuable
food category requires testing solutions that don’t What solutions are being offered by Thermo
compromise on accuracy and speed. Thus, there is a Fisher to counter these challenges?
need for the seafood companies to empower operations
throughout the value chain by working with suppliers At Thermo Fisher Scientific, we bring world-class food
to ensure safety, quality and authenticity. To find out testing technologies to India, covering the entire value
more in this regard, nuFFooDS Spectrum reached out to chain. Our solutions focus on throughput, accuracy,
Amit Chopra, Managing Director, India and South Asia, automation, and authenticity. For example, we deploy
Thermo Fisher Scientific. Edited excerpts; ready-to-use culture media to reduce the turnaround
time for sampling and for increasing the throughput.
In addition, our assays are designed to deliver accurate
results for pathogen detection and identification using
multiplex RT-PCR assays. This enables labs to obtain real-
time and rapid results from various testing methods that
suit their needs.

Automation has become an integral part of modern
businesses, and seafood testing is benefitting hugely
from this as well. For example, at Thermo Fisher, our
qPCR workflows streamline processes for pathogen
detection, including surface sampling for environmental
monitoring. This has mainly been useful in packaging
and handling to monitor and control the spread of SARS-
CoV-2 and other contaminants at seafood processing

26 SPEAKING WITH NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in

There is an increasing need for tests like seafood industry. Automation has also made it possible
allergen, sensitivity, and food intolerance. to collect data from harvesting to end consumers to
Moreover, consumer awareness, stringent maintain the seafood product's integrity, demand
regulations, and food business globalisation prediction, and risk mitigation.
are further fuelling the growth momentum
of this sector. Thermo Fisher offers a full Our objective now should be to make information
spectrum of food testing solutions, from more readily available to companies and consumers about
identifying the species present in food, feed, their consuming seafood. This can be made possible
and ingredients, to verification of origin, by investing in emerging technologies like Internet of
traceability of raw materials, and quality Things (IoT), which can also enable traceability for the end
control of handling and cleaning processes in consumer. The testing industry is working towards further
food production lines. reducing processing time for quality tests. The industry
needs to aim for multiple tests being conducted by single
facilities. Our next-generation sequencing (NGS) devices accurately and swiftly.
solutions also help identify and trace numerous seafood
species concerning authenticity. This protects consumers Is Thermo Fisher planning to launch new solutions
against food fraud and adulteration.
in the food testing space in the coming years,
Are the seafood testing solutions by Thermo
Fisher more in demand in India or the foreign particularly for the Indian market?
markets? The food testing market in India is growing at a

India accounts for approximately 6.3 per cent steady pace and is expected to reach $26.4 million by
of global fish production and is the second biggest 2024. There is an increasing need for tests like allergen,
aquaculture and fish producer globally. The country sensitivity, and food intolerance. Moreover, consumer
is the fourth biggest seafood exporter globally, with awareness, stringent regulations, and food business
exports worth $7 billion. However, the sector witnessed globalisation are further fuelling the growth momentum
a setback in the domestic market and global exports due of this sector. At Thermo Fisher, we offer a full spectrum
to the pandemic. of food testing solutions, from identifying the species
present in food, feed, and ingredients, to verification of
As per the projections, in the coming years, the origin, traceability of raw materials, and quality control
sector is expected to have healthy growth due to of handling and cleaning processes in food production
multiple factors such as growing domestic demand for lines.
fish-based food products, rising disposable incomes,
increasing population, rising health awareness, increase Our solutions, like The Thermo Scientific NGS Food
in the consumption of protein-rich foods to name a few. Authenticity Workflow, utilises the Ion Torrent Next
Testing solutions will see growth for process control, Generation Sequencing technology to enable an
safety, quality, and authenticity as the demand increases. untargeted screening approach making it possible to
Moreover, testing solutions to meet export regulations identify meat, plant, and fish species contained in a
and criteria will be needed with fast and accurate sample by comparison with an extensive DNA database.
delivery mechanisms.
Our ready-to-use SGS All Species ID Food DNA
How is technology enhancing the seafood testing Analyser Kits allow the amplification of meat, fish, or
industry, and what more can be done to enhance this plant DNA by PCR, thereby preparing the sample for NGS
sector? and automated data analysis with the SGS All Species
ID Software. Results are displayed as a list of any specific
NGS and automation for biological and chemical meat, plant, and fish species present in the sample.
contaminants have revolutionised the seafood testing
industry. NGS combines advanced analytical tools We are leading in combating food frauds with the
with genetic sequencing to enable the detection and first complete NGS workflow for meat, fish, and plant
traceability of seafood. This can be utilised throughout species screening and identification. The Thermo
the supply chain to ensure food safety. Automation Scientific Next Generation Food Authenticity (NGS)
has resulted in improved workflows that give accurate Workflow offers rapid, multi-species identification of
and quick results, which are extremely valuable in the meat, fish, and plant species with the minimal hands-on
time required. We will keep building on this category
and offer solutions in line with our mission by enabling
our customers to make the world healthier, cleaner and
safer.

Dr Manbeena Chawla
[email protected]

NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in PROCESSING 27

Dr T V Sankar, Food allergy is an important public health concern
globally not only in developed nations but
Principal Scientist, also in developing nations and is the abnormal
Indian Council of Agriculture Research - immunological response to certain food proteins by
Central Institute of Fisheries Technology (ICAR-CIFT) sensitive individuals which is mainly mediated by
immunoglobulin E (IgE).
How different
processing Globally, around 170 different foods are linked
tech impact with allergic reactions and food allergy impacts 1–2
seafood allergy per cent of adults and 3–6 per cent of children living
in developed countries. The crustacean allergy affects
Seafood encompasses fishes and shellfish which more than 2 per cent of the global population and the
provide a good amount of easily digestible proteins, USA, European Union (EU) and Japan insist mandatory
polyunsaturated fatty acids and vitamins to the labeling of food allergens including crustaceans.
consumers. Global acceptance and increased frequency
of consumption of seafood is linked to its nutritional The variation in reporting of food allergies and
advantages. But among seafood, fish and shellfish absence of information gathering systems make
are one of the eight major food allergens as per Food it more prevalent than actual. Seafood allergy can
and Agriculture Organization of the United Nations persist throughout the life of 90 per cent of the
(FAO) and World Health Organisation (WHO) owing to patients. Overall, the incidence of shellfish allergy
their allergic responses in sensitive individuals. There is more in Asian countries than other developed
are many food processing technologies to ensure the nations. Huge consumption patterns of seafood and
safety of food, modification of texture, enhancement of early exposure to life from childhood in Asia make
taste or colour and to make it digestible. Let’s explore shellfish as the most common food allergen especially
some of the most efficacious technologies. in older children and adults.

Shellfish are the primary foods causing
anaphylaxis in South-East Asia and mild oral
symptoms like itching and lip swelling are also
reported in Asian population.

The most important and useful management
strategy for allergic responses is the avoidance of
allergic food. The crustaceans causing allergy are
shrimps, crabs and lobsters in the order of incidence.

Many researchers have attempted to reduce or
eliminate the allergenicity of crustaceans by different
processing methods. Allergic proteins identified
from crustacean sources are tropomyosin, arginine
kinase, sarcoplasmic calcium-binding protein, myosin

28 PROCESSING NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in

light chain, troponin C and hemocyanin. Among by removal of existing protein epitopes to reduce
these allergens the most commonly reported one is allergenicity or may create new epitopes to increase
tropomyosin. allergenicity. Autoclaving, a moist heating technology
used for sterilisation, is reported to alter the action of
Among shrimp allergies, 80 per cent are triggered many food allergens.
due to tropomyosin. Although tropomyosin from
invertebrates is reported as a major allergen, On the other hand, microwaves can modify
tropomyosin from vertebrate sources is non-allergic. the native structure of proteins and could lead to
Arginine kinase is the second major allergen after changes in protein recognition by IgE. A comparison
tropomyosin in shrimps. Studies have revealed that of different thermal processing methods like boiling,
crustacean arginine kinase along with tropomyosin steaming, frying, baking, grilling and microwave
can cause sensitivity in crab processing workers cooking has demonstrated that microwave treatment
through respiration. alone is not sufficient to reduce the proteins
antigenicity and has to be combined with other
Processing methods and crustacean allergenicity treatments to reduce allergenicity.
There are many food processing technologies to
The non-thermal processing techniques such as
ensure the safety of food, modification of texture, high pressure processing, gamma irradiation, pulsed
enhancement of taste or colour and to make it electric field etc. do not contribute to heating of
digestible. food to make alteration in the product and hence, is
expected to retain most of the nutritional benefits
In addition to the traditional practice of thermal as well as organoleptic characteristics in comparison
processing methods, many non-thermal methods are to thermally treated foods. Besides, chemical and
also evolved to minimise the nutritional quality loss. enzymatic treatments can also be applied to modify
Crustaceans are also processed in different ways and or cross link the allergic protein.
the allergic protein components can be altered by
the modifications in the structural components and Enzymic hydrolysis of allergenic proteins is
hence the allergenicity. a gentle and harmless method to degrade food
allergens. It can be done either by cross linking to
The epitope, the stretch of amino acids in an bury IgE reactive epitopes or by proteolytic hydrolysis
allergen binding with the IgE leading to allergic to make proteins into small peptides. Different
reactions, can be linear or conformational epitopes, proteases used in the food industry for cross linking
depending on the primary structure of the protein. are transglutaminases, peroxidases, laccases and
tyrosinases.
Processing can alter immunodominant epitopes
and can potentially affect allergenic properties either Attempts to reduce the crustacean allergenicity by
by destruction of existing epitopes or by formation treating with acidic medium have also been reported
of new epitopes or neoallergens. Conformational by a few researchers. Immunogenicity of shrimp
epitopes are more vulnerable to processing induced tropomyosin after vinegar marination at varying pH
destruction, while the linear epitopes are more likely of 1.0 to 4.8 indicated significant reduction in IgE
to be altered by hydrolysis, chemical modifications or binding potential at pH 1.0-3.5 compared to that at
by mutations. The structural changes of protein and higher pH. However, the advantages of combined
allergenicity can vary with the processing method treatments in hurdle technology approaches can
and also on the type of food material. make effective mitigation of crustacean allergenicity
and can be suitably optimised for hypoallergenic food
Application of thermal and non-thermal development.
processing methodology can modify physical and
chemical characteristics of proteins leading to the The hurdle technology approach can enhance
change of allergenic epitopes. Although complete safety and stability of food material along with the
removal of allergenic ability by processing is rather retention of nutrients and sensory properties. There
difficult to achieve, reduction in the allergic threshold are reports indicating the reduction in IgE activity of
could be accomplished by the appropriate conditions. shrimp allergen by the combined effect of gamma
irradiation and boiling.
For instance, shrimp allergenic activity is reported
in cooking oil regardless of shrimp in breaded or non- Thus, suitable processing technology for
breaded form. Hence the usage of the same cooking preparing hypoallergenic food is to be optimised
oil containing shrimp allergen can transfer the together with the development of analytical tools for
allergen to other non-allergic food materials. The high detecting hidden allergens in trace levels which can
temperature during frying elevates the antigenicity by protect sensitive individuals.
6 to 8 times. Frying process can alter the allergenicity

NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in SPARKLING DRINKS 29

Seltzers Add Sparkle
to Beverage Sector

Today, India represents an important market for various players to build a strong beverage brand. The
Indian non-alcoholic beverage market is among the fastest growing markets globally, with old and new
entrants competing with each other. Also known as sparkling water, seltzer is the new beverage variety
that is doing the rounds of the Indian market lately. But do seltzers have much of a probability of excelling
as an aerated soft drink option or simply shifting the focus towards a new hard drink variety, is something
we need to look into.

Compared to most of the Asian countries, the Indian Marketed as a healthy beverage, Tru Seltzer is a mix of
non-alcoholic beverage industry is relatively real fruit concentrate, milk solids, and fizz.
underdeveloped with low penetration. The main
segments constitute the carbonated soft drinks, juices “A huge challenge for Amul might be to break
and bottled water, which together account for the the Indian myth that milk and citrus fruits do not
majority of the total volumes sold. complement each other. Tru Seltzer is a combination
of both these, and that too with fizz added. Also, the
Carbonated beverages, which traditionally have had combination of dairy, fruity, and fizzy might not appeal
the largest share in the Indian non-alcoholic beverage to Indian palates. Adding to this, seltzers are seen as
industry, have been losing their market share to other a hard drink in the US. While the younger generation
beverage categories in the last few years. The growing may welcome this move, the brand, on the whole, does
consumer preference for healthier food and beverages not fit the seltzer groove”, said Syeda Maseeha, Adjunct
and the excessive use of sugar in their soft drinks has Research Faculty, ICFAI Business School.
played against the carbonated beverages during the
recent years. Perhaps this is the reason that we are not seeing
any other old or new brand experimenting with this
In particular, companies such as PepsiCo and Coca- beverage category uptil now. While on the other hand,
Cola have ruled over the Indian beverage market for there are more varieties emerging in the hard seltzer
many years, by offering the consumers refreshing soft space in India, being pushed majorly by the startups.
drinks. But now with healthier options setting in, people
have gradually reduced the consumption of their once- Hard seltzers attracting more crowd
favourite carbonated drinks. Beverages such as fruits Hard seltzers come across sugar fermented
juices, smoothies, milkshakes etc. have taken their place.
carbonated alcoholic beverages that contain fewer
Amidst this, a new fizz in the block has now come in calories and carbohydrates than alcoholic drinks. Most
the form of seltzers. Globally, seltzers are made with an hard carbonated drinks have an alcohol content of 4-7
infusion of juices and interesting flavours. It has already per cent, with less than 100 calories per can. According
emerged as the fastest-growing category in the Western to reports, the global hard seltzer market size was valued
countries. at $8.95 billion in 2021 and is expected to expand at a
compound annual growth rate (CAGR) of 22.9 per cent
Historically, people from Niederselters, a town from 2022 to 2030.
in Germany, bottled and exported their naturally
carbonated water in 1787 and Americans called it seltzer. To start with in 2020, there were only two brands
100 years back, in the 19th century, people started making seltzers in India: Mumbai-based Speakeasy and
adding seltzer to milk either as a refreshment or a tonic Bro Seltzer, which also happen to be one of the biggest
to cure diseases. importers of alcohol in India. But now the number of
new entrants has started picking up.
In October 2020, India’s leading dairy brand Amul
entered the carbonated drinks space in India with the For instance, Goa-based startup Barbrew Beverages
launch of ‘Tru Seltzer’, said to be India’s first seltzer. has recently come up with Barney’s hard seltzer in India,

30 SPARKLING DRINKS NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in

“There is no healthy “It is important to note that
beverage in the alcohol many of the alcoholic
industry and post beverages are being
pandemic, health is marketed as healthy
the topmost concern for but these drinks are still
every human being.” providing empty calories with

- Ruchi Gupta, no nutritional value.”
Co-Founder, Barbrew Beverages
- Sheena Patel Swanner,

Director of Nutrition Programmes,

“As an alcohol category, American Institute for Cancer Research
hard seltzer is a blank
slate, unshackled by generations. Today, a real competitor to a big player is
historical associations not another big player but a new startup with innovative
or the weight of ideas and passionate mindset”, said Ruchi Gupta, Co-
expectation.” Founder, Barbrew Beverages.

- Anish Reddy, Up next is another Goa-based startup Mandovi
Distilleries that has recently announced the launch of
Chief Executive Officer and Founder, Pursue a hard seltzer called Pursue with local flavours such as
mosambi and mint, strawberry and rose, peach and
“While the younger white tea, and mango and chilli. This novel brand has
generation may been developed in collaboration by global flavour
welcome the move specialists, boutique design firms and progressive
by Amul of launching product artists between Miami, continental Europe, and
Tru Seltzers, the brand, Western India.
on the whole, does not fit the
Sharing his views on the new product, Anish Reddy,
seltzer groove.” Chief Executive Officer and Founder, Pursue said, “As an
alcohol category, hard seltzer is a blank slate, unshackled
- Syeda Maseeha, by historical associations or the weight of expectation.
With the ever-evolving pool of consumers who are
Adjunct Research Faculty, ICFAI Business School becoming more experiential and quality driven, the idea
behind Pursue is to promote personal freedom, reshape
as a low alcohol based drink popular in the US and conventions around alcoholic beverages.”
European markets, also pegged as an alternative to beer
and wine. Indore-based startup brand Wild Drum is also
planning to specifically address the community of
“We are addressing a trending segment in US that is health-conscious people by offering a beverage that
not so trending in India due to its non-existence. There is vegan, gluten-free, low calorie, fat-free, and with no
is no healthy beverage in the alcohol industry and post preservatives. This hard-seltzer is a clear carbonated
pandemic health is the top most concern for every beverage infused with natural fruit flavourings such as
human being. For the first time ever the target audience peach, mango, and lemon-mint.
is neither divided on gender nor on age. It’s an easy drink
for all above the age of 21 years thereby uniting the Gradually, the market is getting crowded with

NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in SPARKLING DRINKS 31

“Since seltzers are made Popular seltzer brands in India
with sparkling water,
the calorie-count is Brand Company Variety
significantly slashed Tru Seltzer Amul Soft
with one pint of seltzer Speak Easy Speak Easy Hard
carrying roughly 80 to 90 Bro Seltzer Bro Seltzer Hard
Barney's Barbrew Beverages Hard
calories.” Pursue Mandovi Distilleries Hard
Wild Drum Wild Drum Beverages Hard
- Amar Shrivastava,

Head of Technical and Consultancy,

Brewer World

multiple options in the hard seltzer space. A major an extent to which flavours are then added separately.
reason for the increased preference of hard seltzer might Then there are also seltzers made from extra neutral
be the reduced calorie and carbohydrate content when alcohol. With multiple processes, many options are being
compared with beer or other cocktails. provided now for one to choose from wisely.

Is it a healthy choice? “It’s a trend that’s definitely picking up across the
Although seltzer fever has become the latest craze world, and India will be no exception. Previously, it has
been seen that trends in the US transform into a cult
amongst young drinkers, it does make one conscious and then come to India. And right now, the trend is
about the health aspect. That is simply because research choosing low calories over high. Since seltzers are made
clearly shows that alcohol increases the risk of many with sparkling water, the calorie-count is significantly
types of cancer, even if taken in moderation. slashed with one pint of seltzer carrying roughly 80 to
90 calories.” Amar Shrivastava, Head of Technical and
According to the latest analysis by the American Consultancy at Brewer World.
Institute for Cancer Research, alcohol increases the risk
of several cancers, including cancer of the liver, colon, Hard seltzer is surely an untapped potential market
mouth, breast and oesophagus. Even small amounts and unexplored by the alcohol beverage industry,
of regular alcohol intake increase the risk of breast and which is likely to show dynamic and lucrative business
esophageal cancers. opportunities for new entrants.

“It is important to note that many of the alcoholic For the alcohol-preferring consumers, picking up
beverages are being marketed as healthy with ‘exotic a pack of seltzers may not necessarily be on top of
and nutritious’ flavours and stressing low calories, but mind before heading to a social gathering. But it’s only
do remember that these drinks are still providing empty a matter of time before these flavoured, low-calorie
calories with no nutritional value,” said Sheena Patel drinks become popular with the millennials who are
Swanner, Director of Nutrition Programmes, American increasingly looking for healthier and novel options.
Institute for Cancer Research.
On the other hand, seltzers might only remain a
Seltzers are typically brewed like any other beer style preferred choice for the urban population in the long
wherein it is fermented and then there is a process where run, since penetration in the rural sector might be
you extract all the colour and flavour. Once that is done difficult.
you add your preferred flavour to it. There is another
type of seltzer that is made from wine and purified to Dr Manbeena Chawla
[email protected]

32 PROTEINALTERNATIVES NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in

CAN
INSECTS
BECOME
OUR DAILY
BREAD?

India is the largest producer of pulses in the world, accounting for 25 per cent of the total output. However,
the majority of its people are protein deficient. With February 27, 2022 marking India's third annual Protein
Day and taking ahead its mission to drive food and especially protein sufficiency in the country, do we need
to explore new protein alternatives to fill this gap? Insects seem to be emerging as a viable food choice with
abundant protein content, at least in some parts of the world. What will be the response to this thrust of
food trend in India, only time will tell.

With an abundance of protein-rich food such as “India has over 33 lakh children suffering from
pulses, soyabeans, legumes, seeds, nuts, milk, malnutrition. Despite years of efforts to tackle this
meat, fish, and poultry, India is still facing the malaise, the country’s child malnutrition rates are still
issue of protein deficiency. The Indian Market Research one of the most alarming in the world. Regular protein
Bureau suggests that protein deficiency in Indians is intake is Imperative for the growth and development
more than 80 per cent, and as per the recent National of children, without which, children can face multiple
Sample Survey, India has a declining per capita protein health issues, including fatigue, poor concentration,
consumption in both urban and rural areas and lower immunity”, said Shaina Ganapathy, Head of
Community Outreach, Embassy Group.
Hyderabad-based National Institute of Nutrition
(NIN) in its report ‘What India Eats’ has brought out Although newer options in the form of plant-based
some stark findings on food consumption patterns protein foods are entering the market to address this
of Indians, giving an idea as to why the prevalence concern, would it be enough or we need to fill our
of hypertension and diabetes is high in the country. plates with more? This is where the rest of the world is
The report highlights that while Indians consume moving ahead, in the direction of consuming protein-
carbohydrate-rich cereals in large quantities, the rich insects.
consumption of high-protein and micronutrient-rich
foods like pulses, legumes, fruits, vegetables and meat A broad perspective
is much lower, which puts many Indians under the risk Global studies have revealed that the incorporation
of lifestyle diseases.
of edible insects into consumers’ dietary habits brings
According to ‘What India Eats’ report, a meagre high-quality proteins and diverse nutrients that are
five per cent of rural Indians and 18 per cent of urban beneficial for human metabolism and overall health.
populace in the country consume the recommended
amount of good quality proteins. For instance, new research by Maastricht University,
in the Netherlands, has proved for the first time that

NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in PROTEINALTERNATIVES 33

insect protein is as beneficial as the 'gold standard' supplements made up of edible insects. Similar startups
milk protein; both having the same performance on are found across the globe, be it UK, Canada, Belgium or
digestion, absorption and on the ability to stimulate even Japan.
muscle production.
“A surprising fact though it would be hard to
Insects indeed offer more than proteins as they stomach for many, more than 2 billion people around
contain vitamins, minerals, fibers and healthy fatty the world eat insects. Many in the food industry
acids, such as omega 6 and omega 3. In addition, there predict that this would become a popular trend and
is increasing scientific evidence on the successful several international companies are in research and
incorporation of insect-based ingredients into diverse development for many insect protein products for
food products, confirming the versatility of such human consumption. Several studies have shown
ingredients. that insects have a protein content of 35-60 per cent
dry weight and 10-25 per cent fresh weight. Protein
In a recent development, house crickets and yellow digestibility would be a concern as there are not
mealworms have been approved as high protein food enough studies to know whether humans are capable
ingredients across a broad range of European food and of digesting the hard exoskeleton. Without the hard
beverage products, including multigrain bread rolls, exoskeleton the protein digestibility is 77-98 per cent in
dried pasta products, beer-like alcoholic beverages and humans and several companies are looking into insect
chocolate confectionery. protein market as a viable source of protein for humans
as the population is expected to reach 9 billion by 2050
The applicability of insect-based ingredients also through palatable processing methods”, said Sreemathy
extends to protein isolates for sports nutrition. US Venkatraman, Clinical Dietitian & Wellness nutritionist.
researchers at West Virginia University are currently
laying the groundwork for developing efficient protein Insect fare for India?
isolation techniques for crickets, locusts and silkworms. In North East India, entomophagy or the practice

If we sit back to reckon the insect protein market of eating insects is generally practiced by many
at a global level, the list would end up showing up communities and also a part of their culture. In Assam,
names like Bugsolutely which offers cricket pasta in a red tree ant is one of the important food items during
China and Thailand; GrubsUp in Australia with roasted the festival Bohag Bihu which is celebrated in the
crickets, mealworms based energy bars; Chapul, among month of April. The formic acid of these insects protects
others in the US, provides gourmet cricket bars and from diseases like scabies, malaria, tooth aches,
protein powders; Edible Inc. from South Korea besides stomach disorders and blood pressure anomalies.
offering dried edible insects also have a product
range comprising of snacks, noodles and even health In India, a total of 255 species of edible insects
are recorded so far and it is mostly practiced in the
North Eastern region. However, few tribes from Tamil
Nadu, Karnataka, Kerala, Odisha, Madhya Pradesh and
Andaman Islands also use termites, locusts, ants and
bees as food.

“Insects are generally high in crude protein and fats
but their nutrient content varies between species to
species and also between their different developmental
phases. Many edible insects are also rich in amino acid
and micro-minerals such as copper, iron, magnesium,
manganese, selenium, calcium, sodium, potassium,
phosphorus and zinc, as well as vitamins such as
riboflavin, pantothenic acid and biotin and, in some
cases folic acid, all of which are valuable in terms of
human nutrition. However, the practices of eating
insects are fading due to urbanisation. Therefore,
popularisation of entomophagy is very much needed
through awareness programmes in different places”,
said Dr Rojeet Thangjam, College of Horticulture,
Central Agricultural University- Imphal.

Although these nutritious factors make insects a

34 PROTEINALTERNATIVES NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in

“A surprising fact,
though hard for many
to stomach, more
than 2 billion people
eat insects around
the world. Many in the food
industry predict that this would
become a popular trend.”

- Sreemathy Venkatraman,
Clinical Dietitian and Wellness nutritionist

“Insects are generally high good prospect to fulfill protein sufficiency, the benefits
in crude protein and of this emerging food source must be weighed against
fats but their nutrient all possible challenges. For instance, any food safety
content varies from issues that could pose health threats to consumers. As
species to species and with other foods, edible insects can also be associated
also between their different with a number of food safety hazards.
developmental phases.”
Sharing his views on the probable health risks
- Dr Rojeet Thangjam, associated with insect consumption, Dr Satyanarayana
College of Horticulture, KV, Food Processing Practice Lead, Sathguru
Central Agricultural University- Imphal Management Consultants said, “While the microbial
risks associated with edible insects can be controlled by
“While the microbial following good hygienic practices during rearing and
risks associated with processing operations, the chemical contamination or
edible insects can be bioaccumulation of heavy metals can be challenging
controlled by following to control and hence can pose significant risks. Insects
good hygienic practices reared on agri residues may be exposed to mycotoxins,
during rearing and processing pesticides, toxic metals, among other contaminants.
operations, the chemical Insect-based foods may pose potential allergenic risks
contamination or bioaccumulation of heavy to consumers, particularly to those who are allergic
metals can be challenging to control and hence to crustaceans due to allergen cross-reactivity. There
can pose significant risks.” is significant overlap in allergenic proteins found in
insects and those found in shellfish like crabs and
- Dr Satyanarayana KV, prawns.”
Food Processing Practice Lead,
Sathguru Management Consultants Besides, other challenges such as the general
absence of insect-specific regulations governing the
“Regular intake of production and trade of insects as food, issues related
protein is Imperative to upscaling the production of insects, and overcoming
for the growth and the negative attitude associated with insect
development of consumption among consumers in India would take
children, without which, their own time in settling down. In particular, deriving
children can face multiple and trying different approaches to motivate consumers
to accept insects and insect-based food products will
health issues.” be a critical step in the long run.

- Shaina Ganapathy, Ila Kaushik
[email protected]
Head of Community Outreach,

Embassy Group

NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in SUPPLEMENTS 35

The
Appeal
of Oral

Disintegrating Strips

The prospect of swallowing bitter, tasteless or chunky tablets and capsules has always been off-putting
for almost all consumers. Health and wellness, being a top priority for everyone, now more than ever
before, nutraceutical and supplement manufacturers have zeroed-in on the perfect ‘delivery mechanism’
- orally disintegrating strips (ODS). Simple enough for elders and children alike, without compromising on
efficacy and potency, this area is poised to score big.

Gone are the days when one has to take approach to improving their health and wellness.
supplements in the form of pills. Many of us As a result, many brands are turning to functional
feel unpleasant sometimes due to its size ingredients that can support health concerns in a
or the taste and the way it has to be gulped down wide range of delivery formats that fit with their
the throat. Companies are going the extra mile and lifestyle, are convenient and taste great.
looking for new initiatives to come up with user-
friendly ways of providing supplements and orally Due to the pandemic, millennial consumers
disintegrating strips can be a game-changer in this are over twice as likely to buy more vitamins and
field. are seeking supplement experiences that are both
convenient and enjoyable and this is where the future
The Indian dietary supplement market is predicted of the strips market stands.
to grow at a CAGR of 17.28 per cent until FY2026,
reaching $10 billion by FY2026. With a growing base Scottsdale-based Refyned has completely
of consumers looking for innovations in supplements, changed how vitamin supplements can be taken,
the orally disintegrating strips market seems to have a creating a convenient and pleasant way toward better
bright future in the coming years. nutrition. The unique oral-film technology allows
Refyned to use lower doses in each supplement,
According to Lois Mo, Asia-Pacific, Health & which in turn can reduce long-term side effects and
Wellness Marketing Lead, Innovation at ADM, overall, be more effective. The supplement strips are
innovative supplements offering more format variety portable and easy to consume are currently offered
and personalisation can add value to consumers. for two specific nutritional needs, with more varieties
Flexible, convenient, and enjoyable formats have to be released in the coming months. It has two
returned to capture consumers’ interest and nutrient- products Sleep+ and D3 Sunshine Support.
rich strips are just one of the vast pools of nutritional
supplement formats that have become increasingly David Trecek, CEO, Refyned, said“We're confident
common and popular in India. we have created a product that will appeal to
consumers who are looking for a better way to take
Globally consumers are taking a proactive supplements.”

36 SUPPLEMENTS NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in

“Innovative supplements “Nutrients and ingredients
offering more are quickly absorbed
format variety and into your body because
personalisation can add of the advanced
value to consumers.” nanotechnology
- Lois Mo, we use.”
Asia-Pacific, Health & Wellness
Marketing Lead, Innovation, ADM - Rakshit Mehta,

Founder, NanoVeda

“We have created a Leading FMCG direct selling company Amway
product that will appeal India has introduced a range of nutrition supplements
to consumers who are in the form of mouth dissolving jelly strips under its
looking for a better way flagship brand Nutrilite. The company’s D-fence – the
to take supplements.” mouth dissolving jelly strips containing Vitamin D3 to
- David Trecek, support bone health and immunity.
CEO, Refyned
Today, with the youth spending time mostly
Some of leading names in indoors, leading to sunlight deprivation and
Oral Disintegrating Strips market deficiency in Vitamin D, and with prolonged exposure
to blue light radiation from various digital devices, it
 The Man Company, Gurgaon is equally important to address the need to maintain
 Meteoric Bio Pharma, Ahmedabad bone health and eye health as well along with
 Setu India, Mumbai maintaining overall health and immunity.
 BonAyu Lifesciences, Bengaluru
 Zenith Nutrition, Bengaluru Says Anshu Budhraja, CEO, Amway India
 Amway, Delhi said, “Giving impetus to our focus in the areas of
 Wellbeing Nutrition, Mumbai personalised and simplified nutrition, especially
for the youth, we expect this new range to meet
their expectations and everyday nutrition needs
and thereby contribute significantly to our overall
nutrition category.”

Bengaluru-based startup BonAyu Lifesciences
has been innovating drug delivery through thin
strips. The startup has raised $1.3 million. Their recent
breakthrough was increasing the dosage limit from 40
mg to 150 mg. The thin strip gets absorbed through
the mucous membrane and directly goes into the
blood and the absorption rates are much higher.

Swiss-based health and wellness company
NanoVeda has developed fast-dissolving nutritional
strips. Rakshit Mehta, Founder, NanoVeda, a health
and wellness company says, “With NanoVeda strips,
we offer a smarter way to health by making it easy
to take your pills without taking pills. Just peel,
place a strip on your tongue, and the nutrients and
ingredients are quickly absorbed into your body
because of the advanced nanotechnology we use.”

The benefits
Strips are easily dissolvable and result in quick

action and high effectivity and come with zero sugar
content. Compared to current tablet formats that
enter the blood system through the gastrointestinal
intact, such formulations often require higher doses

NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in SUPPLEMENTS 37

“Strips are significantly “We expect this new range
more beneficial, to meet expectations and
convenient, and everyday nutrition needs
cost-effective than and thereby contribute
traditional nutraceutical significantly to our
methods.” overall nutrition category.”

- Hitesh Dhingra, - Anshu Budhraja,
CEO, Amway India
Founder, The Man Company

and generally have a delayed onset of action. Oral “Child resistance and
strips, on the other hand, enter the blood system elderly-friendly is most
through absorption which yields quicker onsets of valued benefit of
action at lower doses. strips.”
- Gaurav Kaushik,
Brand preference, facilitating consumption, Managing Director, Meteoric
improving compliance, and also limiting dosing Biopharmaceuticals,
errors which help avoid counterfeiting are the biggest
benefits. Besides, strip packaging has excellent Orally disintegrating strips of strengths 1
moisture resistance, gas barrier, and light-shielding mg and 2 mg have been developed in India.
properties, allowing the protected quality and Looking at the current trends of Orally
guarantee of every single tablet. Secondary packaging Dissolving Film (ODF), such film technology
such as pillow packaging is also not required. has become more popular due to its unique
advantages like good patient compliance,
Hitesh Dhingra, Founder, The Man Company bypass first-pass metabolism and non-
opines, “Before foraying into the wellness category, invasive direct systemic bioavailability. At
we invested years in meticulous and comprehensive the same time, ODF technology needs a
research and development. Our research concluded more sophisticated manufacturing facility to
that strips are significantly more beneficial, control its critical process parameters.
convenient, and cost-effective than traditional
nutraceutical methods.” manufacturing temperature and pressure and
less drug loading capacity, which remain a major
According to Gaurav Kaushik, Managing Director, challenge for the new product development.
Meteoric Biopharmaceuticals, “Child resistance and
elderly-friendly is another most valued benefit of Companies are optimistic that the strip market
strips. Besides being user-friendly, it is also a fast will continue to flourish. Users today are positively
and production output friendly for industry, easy focusing on adopting holistic wellness approaches.
availability of machinery, can be operated by semi- Mostly because a large number of millennials and Gen
skilled labourers and cost-effectiveness and major Z consumers are suffering from lifestyle issues like
factors in support.” irregular sleep cycles or lethargy and want to nurture
their immunity strength. To address these modern
The future problems, modern solutions are required. This is
According to ADM Research, the future of the where the advent of the nutraceutical strips market is
stirring up the hitherto wellness category.
strips market is one that brands should pay close
attention to, as alternative dosage formats continue Many companies are in this field and are always
to gain consumer support. on the lookout to grab the market share with
innovations. With growing consumer awareness and
Orally disintegrating strips of strengths 1 mg user-friendly features, the orally disintegrating strips
and 2 mg have been developed in India. Looking at market will flourish in days to come.
the current trends of Orally Dissolving Film (ODF),
such film technology has become more popular Sanjiv Das
due to its unique advantages like good patient [email protected]
compliance, bypass first-pass metabolism and non-
invasive direct systemic bioavailability. At the same
time, ODF technology needs a more sophisticated
manufacturing facility to control its critical process
parameters, keeping bioactive intact under high

38 SPEAKING WITH NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in

Nikhil Chopra, "Post-biotics
is a new and
Chief Executive Officer & emerging concept"
Whole Time Director,

J.B. Chemicals & Pharmaceuticals

Mumbai-based J.B. Chemicals & Pharmaceuticals an emerging concept related to probiotics known as post-
recently acquired brands for the India market biotics, (bacterial products or metabolic by-products) from
from Sanzyme, a leading player in the probiotics gut microbes that aims to mimic the beneficial therapeutic
and reproductive health segment in Hyderabad. The effects of probiotics is emerging. These products such as
transaction is valued at Rs 628 crore. In conversation with short-chain fatty acids, vitamins, peptides etc. are much
nuFFooDS Spectrum, Nikhil Chopra, Chief Executive Officer more stable as compared to probiotics. These concepts are
& Whole Time Director, J.B. Chemicals & Pharmaceuticals largely unexplored yet have an exciting potential.
reveals more about this recent acquisition and the
company’s future plans. Edited excerpts; What will be your growth strategy for the next 5 years?
Sporlac is amongst the pioneer brands in the probiotic
What is the scope of the probiotics market in India?
During and post COVID-19 era, we see a lot of gastric segment. We feel we are well positioned in the market to
capture a large share of the growing probiotic market with
related lifestyle problems in the Indian population. This our strong brand equity of sporlac and innovative speciality
explains the growth of the gastrointestinal (GI) probiotic probiotics like LOBUN (for Chronic Kidney Disorder) and
market segment, which is more than Rs 1200 crore and OXALO (for decalcifying kidney stones). Going forward
growing at 12-14 per cent CAGR (~16 per cent CAGR pre- we have multiple levers in hand to boost growth and
COVID-19 period). This segment will continue to grow in penetration of this portfolio by expanding HCPs coverage,
double digits with rising health consciousness standards. indication expansion, lifecycle management by introducing
Moreover, there are only a few players who dominate this newer strains and combinations.
category with superior product offerings. Over a period of
time, lots of specialty probiotics products will be introduced Are you planning to hire more workforce?
to meet the unmet demand in this segment. This will be We have high geography, speciality, & therapy synergies
a good challenge and opportunity for existing players to
keep innovating & differentiating their portfolio. with the acquired portfolio. It complements our existing
portfolio and presence in the domestic market. In the near
What are the latest innovations in probiotics space? to short term, we are confident of growing this portfolio by
Unique delivery systems like; straws, chewee’s, gums leveraging our existing resources and manpower.

etc. are being explored. Combinations of various strains How do you plan to tackle the competition in the
& controlling their temperature sensitivity especially for probiotics, nutraceuticals market?
a warm country like ours are key research areas which
will impact the future of probiotics. The potential role Currently, we are amongst the top 5 players in this
of various gut microbiota is being elucidated especially category. We aim to gain market share in this category by
from the perspective of neuronal, immunological & even leveraging our strong brand equity of sporlac & managing
cardiological point of views. There are unique or novel the lifecycle of the franchise effectively. We also plan to
Probiotic strains apart from the current ones which make the brand equity even stronger at super-specialties
are being investigated & are being referred to as ‘new through the prescription route. Moreover, we will also
generation probiotics’. They are more likely amenable for explore opportunities to widen our presence & penetration
pharmaceutical delivery rather than food delivery. Further by leveraging J.B.’s existing reach in the country.

Sanjiv Das
[email protected]

NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in NANOTECH 39

Boosting Bioavailability Vrushali Patil,
of Curcumin and
Marketing Manager,
Vit C with Liposomal VAV Life Sciences
Nanotechnology

In the last several decades, our world has been witnessing micronutrients, vitamins, enzymes, probiotics, etc.
an exponential increase in various infectious diseases. And used as nutritional supplements to enhance the overall
with the pandemic, it has become even more imperative to therapeutic nature of the ingredients.
start focusing on building personalised immunity, our first
line of defence. It might be too early to claim that having The main component of the liposomes which are
a strong immune system will prove to have an immediate phospholipids can self-assemble once hydrated into
impact on the global pandemic. However, nutritional supramolecular structures and due to their amphiphilic
strategies structured around supplementation of the diet nature can be conveniently used to entrap both water
with additional nutrients and nutraceuticals, will have a and fat-soluble actives. This renders them perfect
beneficial outcome on our immunity in the long term. as nanocarriers to deliver the active ingredients in a
stable manner thereby increasing their bioavailability
Scientific literature and clinical studies suggest to the cells. Liposomes loaded with active ingredients
that several nutrients like Vitamin A and C, can bypass the first phase of metabolism. During this
microelements, dietary supplements like zinc, phase, the efficacy and bioavailability of the nutrient
selenium as well as nutraceuticals containing immune- are reduced due to the enzymes and acid present in the
boosting anti-inflammatory and antioxidant substances stomach. Oral ingestion of these liposomal encapsulated
like curcumin, cinnamaldehyde, etc. help as building active ingredients delivers the nutrient in such a way to
blocks of our immune system. Deficiencies of these help it reach the small intestine intact without any loss
micronutrients can lead to more severe forms of of nutritive value. This also helps in releasing a controlled
infectious diseases and even have an impact on the dosage of the actives in an efficient and accurate
economic and healthcare systems of a nation. Extreme manner.
stress, abnormal sleep patterns, lack of exercise can
also disturb the immune systems of healthy individuals. Enhancing Curcumin and Vitamin C
Going forward, it is extremely important to have the During this pandemic, Curcumin and Vitamin C were
right balance of these nutrients to boost the immune
system and prevent the diseases from progressing to a considered not only in preventive therapy but also as
more fatal form. positive immune boosters used in the line of treatment
for the affected patients. When used as nutritional
However, all these nutrients and microelements in supplements they can suppress the continuous oxidative
their conventional form can be easily damaged due stress, acute inflammation, and cytokine storm to
to oxidation reactions in the body, poor solubility, and prevent the damage caused to the affected tissues.
permeability thus reducing their bioavailability in the
body. Curcumin
Turmeric or Curcuma longa is a perennial herb
Secret to enhanced bioavailability
Research and applications of liposomal belonging to the ginger family. Curcumin which is the
active component of Turmeric makes up about 2 to 5 per
nanotechnology have been gaining widespread cent of the spice and is known for its anti-inflammatory
momentum over the last few decades. This technology and antioxidant properties. At a pH level of 8, it acts as
has been used to alter the pharmacokinetics of herbs, an electron donor and is considered most suitable for
its antioxidant properties. Studies mostly in vitro and in
animal models suggest that curcumin can be used in the

40 NANOTECH NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in

A balanced diet fortified with
vitamins, minerals, antioxidants
in the right proportion can help in
building resistance to all infectious

diseases. It is also seen that
nutraceuticals combined with
nanoparticles offer higher stability
and increased bioavailability of
these important vitamins and other
nutrients. These liposomal based
delivery systems can be used more
to meet the growing needs and
complexities of today’s nutrition

requirements.

treatment of several cancers due to its antioxidant and heat treatment of food there is a sharp loss of vitamin
anti-inflammatory properties that can neutralise free C and hence its intake is limited. Vitamin C is known to
radicals. Among other areas of possible applications, it exhibit anti-inflammatory and antioxidant properties
can be used to boost brain-derived neurotrophic factors as well. Vitamin C is needed for amino acid metabolism
used for treatment for Alzheimer’s disease. Studies and collagen synthesis and is also important for
indicate that it can be used to improve heart health as tissue respiration. It supports the absorption of iron,
well as reduce oxidation and inflammation reactions in stimulates the production of white blood cells. It helps
the body which may be precursors to heart disease. in the development of bones, teeth, and cartilage, and
promotes growth. Lack of this vitamin can cause scurvy,
However, despite this potential benefits curcumin anaemia, bleeding, joint swelling, bone fragility, sterility,
is quite unstable at basic pH and can degrade within infections, atrophy, and stomach ulcers.
30 minutes. When ingested orally curcumin has very
low bioavailability and poor uptake by the intestine. Research and experimental findings have shown that
Due to its low solubility and bioavailability, researchers liposomes encapsulated with Vitamin C provide greater
are working towards liposomal-based drug delivery of bioavailability of the vitamin and increase the efficacy
Curcumin to enhance its stability and bioavailability. of the same. This technology has also been shown to
increase intestinal absorption and provide great stability
Molecular encapsulation of curcumin with of the nutrient.
γ-cyclodextrin referred to as “Cavacurmin”, offers
increased solubility and bioavailability over pure Delivery systems based on
curcumin. Certain solid forms of curcumin are liposomal nanotechnology
dispersed or loaded in liposomes that are rich in
phosphatidylcholine. These, when ingested in a With the current pandemic situation and with
capsular form help in increasing the bioavailability of the hectic life filled with stress and unhealthy eating
the curcumin through the gastrointestinal tract due habits, building a good immunity is an indisputable
to the liposomal carrier which enhances its stability fact. A balanced diet fortified with vitamins, minerals,
and prevents degradation. Curcumin supplements antioxidants in the right proportion can help in building
available in the market promise good value in terms of resistance to all infectious diseases. It is also seen that
increased permeability when taken in formulations using nutraceuticals combined with nanoparticles offer
nanoparticles or self-emulsifying liposomes. higher stability and increased bioavailability of these
important vitamins and other nutrients. These liposomal-
Vitamin C based delivery systems can be used more to meet the
Vitamin C is also known to play an essential role in growing needs and complexities of today’s nutrition
requirements. It should however be borne in mind that
boosting our immune system and helps in reducing the these ‘smart foods’ are not proven to cure diseases, nor
severity of upper respiratory tract infections including can they be substituted for drugs and treatment. They
the common cold. Various fresh fruits, herbs, and can only help in increasing the tolerability of the therapy
vegetables like citric fruits, beetroots, thyme, coriander, and ensure the supplements are more efficacious.
turmeric, etc. are excellent sources of Vitamin C. During

NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in PROTEIN 41

Can Protein Help Dr Anumiita Pathakk,
Boost Immunity?
Clinical Nutritionist

A robust immune system is a crucial factor in today’s to unfold. Protein malnutrition reduces concentrations of
scenario. The immune system must be constantly spirited, most amino acids in plasma.
monitoring for signs of any disease or infection. The main
layers of defence mechanisms are: surface factors, innate Backed by science
immunity and acquired or adaptive immunity. Nutrition for Preclinical findings revealed that protein gives
immunity is the key and an ongoing process which begins in
the womb of the mother. A balanced diet and lifestyle have immune cells called regulatory T (Treg) cells the 'authority'
always been an ally for your wellbeing and innate being, to control the strength of the immune response
along with protein. depending on the level of 'threat', from minor infections to
aggressive diseases.
The role of protein is undeniable for immunity.
Proteins are extremely complex nitrogenous organic Without this regulatory influence, the immune system
compounds in which amino acids are the units of is at risk of overreacting to the threat, leading to the
structure. Proteins are the vertebral column of the body's development of inflammatory diseases.
immune systems, antibodies, enzymes and hormones.
Proteins are made up of amino acids that play a role in Antibodies are made up proteins and antibodies
establishing immunity. Immune cells that are benefited by are bound to specific foreign particles, such as viruses
protein include leukocytes, cytokines, phagocytes which and bacteria, to help protect the body. During the
are necessary for normal immune function and stave off immunological stress, amino acids are redistributed
the infections. It helps power immune system, stoking the away from protein production toward tissues involved in
cells that you need to fight off infection, both bacterial inflammation and immune response.
and viral, and keep your guard up against illness of all
kinds. The increased synthesis of immune system
metabolites such as acute phase proteins,
Protein plays an important role in powering your immunoglobulin, and glutathione is accompanied by
body's T-cells, the agents that go out and attack the increased demand for specific AA. For example, the
opportunistic invaders that can get into your bloodstream dietary tyrosine (Tyr), phenylalanine, and tryptophan
and cause infection, and if you lack adequate protein requirements are increased to support the immune
intake, it can impair immune reaction, studies have found. response under inflammatory conditions in pigs.
A diet low in protein leaves you open to fatigue, weakness,
and low immune response, all the more reason you need What is available in the market?
to get your essential amino acids from the food you eat Only dietary protein is not sufficient to meet the
(which is better than supplements). Meanwhile, your body
is just as happy to get its full complement of protein from requirement of proteins in nowadays scenario. Globally
plants. markets are flooded with so many novel protein
supplements. According to the American Dairy Products
A deficiency of dietary protein or amino acids (AAs) Institute (ADPI), the top protein fortification ingredients by
has long been known to impair immune function and volume in the global protein market continue to be soya
increase the susceptibility of animals and humans to and dairy, followed by pea, wheat, potato, and rice. While
infectious disease. However, only in the past 15 years have advantages in cost, availability, nutrition, and functionality
the underlying cellular and molecular mechanisms begun will keep soya and dairy in the lead, other proteins have
strong appeal in specific applications, such as wheat
protein in baking and pea protein as a non-GM, allergy-
free alternative to soya.

Plant-based proteins like soya, canola, rice,

42 PROTEIN NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in

wheat, and pea are becoming increasingly popular as protein bars are not created equal.
supplements. Various companies are looking for new Whey protein - Whey protein is a well-known,
opportunities by valorising the ingredients to enhance
the nutritional content of the products or by developing complete protein source that provides all the essential
new applications for vicelin, globulins, prolamins, and amino acids our body needs. Whey proteins also
albumins, among others. contain individual proteins such as Lactoferrin and
immunoglobulins that have immune-enhancing
Nestle is working on developing plant based bioactivity.
alternative protein products for the Indian market that
would be familiar to Indian taste, culture, and texture. Whey protein also has potent antioxidant activity
However, the company does not believe in the strategy of because it is rich in the amino acid’s cysteine and
substituting dairy protein with plant-based protein as it is methionine. With a high concentration of these amino
socially unethical. acids, immune function is enhanced through intracellular
conversion to glutathione (GSH). Glutathione is the
Powdered protein - Powdered protein can come centrepiece of the body antioxidant defence system
from a variety of sources, including eggs, milk (e.g., casein, that protects cells against free radical damage, pollution,
whey), and plants (e.g., soyabeans, peas, hemp). Some toxins, and infection. Glutathione levels decrease with age
protein powders contain protein from multiple sources; and illness.
for instance, a vegan option might include protein derived
from peas, pumpkin seeds, sunflower seeds, and alfalfa. Whey protein also has potent antioxidant activity
Protein powders are dietary supplements and are not because it is rich in the amino acids cysteine and
reviewed by the FDA for safety or effectiveness. They methionine. With a high concentration of these amino
can often contain non-protein ingredients, including acids, immune function is enhanced through intracellular
vitamins and minerals, thickeners, added sugars, non- conversion to GSH. Glutathione is the centrepiece of
caloric sweeteners, and artificial flavouring. If you choose the body antioxidant defence system that protects
to consume protein powder, it is important to read the cells against free radical damage, pollution, toxins, and
nutrition and ingredient labels beforehand so you know infection. Glutathione levels decrease with age and illness.
what you’re buying. In comparison to other protein sources, whey proteins are
best.
Soya protein powder is derived from soyabeans, and
unlike many plant-based proteins, it contains adequate Peanut butter - Peanuts for their high vitamin E and
levels of all essential amino acids. It is a common zinc content, both of which help to support our immune
alternative to milk protein for vegans or people with dairy systems. Peanut butter contains 7.02 grams (g) of protein
sensitivities or allergies. Soya protein is absorbed fairly per 2-tbsp serving. This counts toward the recommended
rapidly by the body, although it is not as bioavailable as dietary allowances (RDA) Trusted Source for women of 46
animal-based proteins. g and 56 g for men, which varies by age and activity level.

Pea protein powder is made from yellow split peas, Ezekiel Breads - Ezekiel bread is about as nutrient-
and can be an option for vegans or people with allergies dense as a bread gets. It’s a type of sprouted bread, made
or sensitivities to soya or dairy. Pea protein is rich in eight from a variety of whole grains and legumes that have
of the nine essential amino acids; it is low in methionine, started germinating (sprouting). Compared to white
which can be obtained from other sources including rice bread, which is made of refined wheat flour, Ezekiel bread
and animal proteins. is much richer in nutrients and fibre.

Protein bars and immunity balls - Protein bars are a Some countries have issued nutrition guidance for
popular snack food designed to be a convenient source of the general population and people recovering from
nutrition and immunity. Many people enjoy them because viral infections. Health officials have emphasised the
they’re a quick way to add protein and other nutrients to a importance of adequate intake of dietary proteins. 2022 is
busy and active lifestyle. Given the wide variety of protein also a promotion year to boost immunity that is why this
bars on the market, it’s important to know that not all year's IDA theme is ‘diet diversification is the need of the
time to fight by infection.’

NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in PEOPLE NEWS 43

Nitin Paranjpe Sanjiv Mehta Proteon Pharma picks
Dr Sachin Ingewar to
Hindustan lead poultry biz
Unilever separates
leadership positions Proteon Pharmaceuticals India, a subsidiary of Proteon
Pharmaceuticals S.A. Poland, has announced the
In consonance with emerging, progressive appointment of Dr Sachin Ingewar as Regional Sales Director
governance trends, Hindustan Unilever (HUL) for Indian subcontinent and South-East Asia Region. Dr
has announced the separation of the position of Ingewar will drive Proteon’s growth strategies across the
Chairman of the Board and the Chief Executive regions to support the poultry industry in achieving safe
Officer (CEO) and Managing Director (MD). The and sustainable production.
company has announced the appointment of As a poultry nutritionist
Nitin Paranjpe, currently Chief Operating Officer with over 20 years of
of Unilever as a Non-Executive Chairman of comprehensive experience
the Company with effect from March 31, 2022. in sales and marketing, he
Sanjiv Mehta will continue as the CEO & MD. As has been highly successful
announced by Unilever in January, Paranjpe will in spearheading business
take on a new role as Chief Transformation Officer in the industry through
& Chief People Officer, leading the business sustained revenue growth,
transformation, and heading the HR function specifically in the South East
for Unilever effective April 2022. He is also a Asian markets. Having a
member of the Supervisory Board of Heineken strong technical knowledge
NV. Sanjiv Mehta also leads Unilever’s South Asia and expertise in strategic planning and execution, together
business as President, Unilever, South Asia and is with account management focused on precise pre and
a member of the Unilever Leadership Executive. post-sales efforts, Dr Ingewar has been known for improving
organisational performance and unlocking new business
opportunities through strategic alliances with key decision
makers. He is a visionary who drives revenues and rapid
growth profitability with focus on building a strong corporate
culture. Dr Ingewar has completed his Masters in Animal
Nutrition with Poultry Major.

Licious bolsters growth curve with strategic leadership hires

Bengaluru-based startup Licious, loyalty for Licious. With previous company's transition into a
India’s first D2C unicorn, has roles at Dunzo, Walmart, Cognizant, Q-Commerce retailer. An expert in
announced the addition of two and Accenture, Vidyanand brings her own rights, Meeta Aggarwal,
stalwarts of India Inc to their valuable experience in retail and will focus on driving profitable
leadership team- Vidyanand product management t o his new and sustainable growth, cost
Krishnan as Chief Customer role. After spending 6+ years at efficiencies, effective working
Officer and Meeta Aggarwal as Walmart, he moved to Bengaluru capital management and strong
Chief Financial Officer. In their in 2020 to join Dunzo where he led governance/controls for Licious. She
respective roles, both leaders will brings with her rich experience of
be instrumental in furthering the the customer 18+ years across financial planning,
ambitious growth journey that experience controllership, business partnering,
Licious has been. A seasoned functions performance management and
leader, Vidyanand Krishnan will during corporate governance. Prior to
lead the customer agenda and the joining Licious, Meeta was the Chief
play a strategic role in driving Financial Officer - India & Southeast
customer retention and Asia at Anheuser Busch-InBev India.

Meeta Aggarwal Vidyanand Krishnan

44 INGREDIENTS NEWS NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in

Zeus Hygia develops proprietary pain relieving ingredient

Hyderabad-based Zeus Hygia the age groups. Gremin has been exponentially, and so does the
Life Sciences has developed a backed with multiple scientific occurrence of ageing-related
proprietary ingredient Gremin studies and publications. Over the morbidities. Ageing is not only
containing synergistic plant next few decades, the percentage associated with a loss of bone
based antioxidants infused into of the aged population across density and strength but is also
a matrix system; proven with the globe is going to grow associated with a reduction
multiple therapeutic benefits. in muscle mass and strength.
Gremin, a US patent pending Skeletal muscles comprise
ingredient has been clinically approximately 40 per cent of
studied for its muscle pain the body, support the skeleton,
relieving benefits in addition to its and are critical for maintaining
effectiveness in muscle protection biological homeostasis. The
and alleviating muscle spasms. gradual loss of skeletal muscle
Supplements with Gremin may mass, muscle strength, and/or
help continue regular exercise, muscle function affects older
walking and fitness regime which adults, and is a particular concern
is important to stay active across for obese older adults.

Phytolon, Ginkgo Taste and nutrition
to add new vibrant
colours for food industry firm Kerry acquires

Phytolon, an Israeli startup the full 'yellow-to-purple' c-LEcta & Enmex
company making natural food spectrum to the next level,
colourants, has announced and to potentially maximise Ireland-based Kerry has made two
a partnership with US-based the business opportunity of significant biotechnology acquisitions
Ginkgo Bioworks, to produce Phytolon's vibrant colours for that will expand its expertise, technology
vibrant cultured food colours applications in the food and portfolio & manufacturing capabilities.
via fermentation of yeast. cosmetics industries. Phytolon The company has announced that
Under this partnership, has developed a proprietary it has reached agreement to acquire
Phytolon is leveraging Ginkgo's process for producing betalain the leading biotechnology innovation
ability to engineer biology at pigments through precision company, c-LEcta while also confirming
scale to work together on the fermentation of certain yeast that it has acquired the Mexican based
production of vibrant betalain strains. Together, Phytolon and enzyme manufacturer, Enmex. c-LEcta
pigments, the healthy and Ginkgo are partnering with is a leading biotechnology innovation
colourful compounds found the goal of maximising the company specialising in precision
in foods like beets and cactus production efficiency of purple fermentation, optimised bioprocessing
fruit. The project aims to take and yellow betalain-producing and biotransformation for the creation
Phytolon's colours across strains. of high-value targeted enzymes &
ingredients. Based in Leipzig, Germany &
employing over 100 people, c-LEcta has
established itself as a leading innovator
in disruptive new sciences for the
pharmaceutical market, with a strong
pipeline of functional bioactives across
food, beverage & other consumer markets.
Enmex is a well-established enzyme
manufacturer based in Mexico, supplying
multiple bioprocess solutions for food,
beverage & animal nutrition markets.

NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in ACADEMICS NEWS 45

IGNOU announces certificate Nestlé
programme in Food and Nutrition India holds
Nesternship
School of Continuing Education, food selection and preparation, 3.0 for
The Indira Gandhi National Open nutrition from infancy to old students
University (IGNOU), has launched age, economics of food, kitchen
a certificate programme in Food gardening, food adulteration, Nestlé India recently held
and Nutrition. It is a post-literacy consumer rights, safety and its virtual internship called
level awareness programme that is education, etc. The programme lays Nesternship 3.0. The internship
meant for people with basic reading primary emphasis on nutrition with programme offers 1000
and writing skills. The programme relevance to present day scenario, virtual internships in 2022
aims to acquaint the learners with cost effectiveness, environment in various profiles including
the role of food in ensuring healthy friendly approaches that reach but not limited to corporate
living for the individual, family almost the entire nation, hence affairs, finance, sales analytics,
and community. The certificate making the learners responsible and information technology,
programme includes features like aware citizens of tomorrow. legal, marketing, supply
chain, food technology, core
IIHM launches Institute engineering, and human
of Pastry and Culinary resources. Nesternship 3.0,
the internship programme
The International Institute of Hotel Management (IIHM) has launched a world- by world’s largest food and
class Pastry School, IIHM Institute of Patisserie and Culinary (IIPC) headed by beverage company, aims at
renowned Pastry Expert, Chef Avijit Ghosh, Brand Ambassador, the Belgian enhancing the competence
and employability of the youth
chocolate company Callebaut in India. These internships will
and former Corporate Pastry offer experiential learning to
Chef, Leela Palaces Hotels and empower the selected students
Resorts. It is an encouraging news with skills and to make them
for young culinary talents who future-ready. Each intern will
aspire to become pastry chefs or be assigned a mentor from
homemakers who want to master Nestlé to guide them during
the art of making chocolates. IIPC the course of their internship.
will start special classes to learn In addition to an experience of
chocolate-making. Interested lifetime of interning with Nestlé
people are welcome to come to India, the selected students will
the hotel, stay for six days and receive a prestigious internship
learn the art of chocolate making. certificate and an assured
It's a residential programme open to all interested candidates. IIPC will be reward of Amazon vouchers
offering nine months and a six months certificate course in patisserie which worth Rs 10,000 during the 50-
will also have the residential option. IIPC will also offer weekend courses and day internship stint. 
customised residential courses for the matured students.

46 ACADERM&IDC NEWS NUNFUFFOFOODOSDSPSEPCETCRTURMUM | | MAarpcrhil 20221 | www.nuffoodsspectrum.in

Govt backs Ministry of AYUSH,
CSIR and ICAR ink MoU
Regional Research for medicinal food R&D

Institute of Unani Ministry of AYUSH has signed a tripartite Memorandum of
Understanding (MoU) with Council of Scientific & Industrial
Medicine in Srinagar Research (CSIR), and Indian Council of Agricultural Research (ICAR)
for Inter-Ministerial co-operation for the promotion and facilitation
During the inauguration of the of research and development, validation, and deployment of agri-
International Conference on “Diet and technologies related to medicinal plants, food and their value-
Nutrition in Unani Medicine for Good
health & well-being” in Srinagar recently, added products of benefit to
the Union Minister of Ayush and Ports, humans, plants and animals.
Shipping & Waterways Sarbananda India with its vast history of rich
Sonowal announced that the Regional culture and traditions, has been
Research Institute of Unani Medicine will endowed with valuable scientific
be developed as a Centre of Excellence heritage in the fields of health,
(CoE). The importance of balance and wellness, agriculture, and food
nutritious diet is key to a healthy life among many others. This rich
and prevention as well as treatment of heritage holds relevance not
disease. Unani physicians recommend only in contemporary times
treatment by suitable modifications in but would address futuristic needs as well, by way of cooperation
diet before treatment with drugs. In this and integration with modern science and technology. The key
regard, the Ministry wants to upgrade objective of the tripartite MoU signed by the Ministry of AYUSH,
the Regional Research Institute of Unani ICAR and CSIR is to and take up joint R&D pursuits for validating
Medicine into an AYUSH Centre of and deploying interventions for facilitating socio-economic growth
Excellence in Ilaj bi’l-Tadbir (Regimental in the country. The Secretaries proposed to form a Joint Working
Therapy). The World Health Organisation Group involving officers from the Ministry of AYUSH, ICAR, and CSIR
and Ministry of AYUSH has published for effective implementation of the MoU. This JWG will meet at least
Benchmarks for the Training of Unani twice in a year to follow up the execution of this MoU and suggest
Medicine and this document will address necessary measures for its development.
the aspects like training requirements for
good-quality Unani medicine services.

PAU commercialises Vit-D enriched mushroom powder technology

The Punjab Agricultural University food with huge benefits. There is value addition at commercial level.
(PAU) has entered into an glut production of mushrooms Processing of mushrooms will make
agreement with Nature's Bestow, in winter season and being a them available throughout the
Dehradun for commercialisation perishable crop, there is a need for year for better revenue generation.
of Vitamin-D enriched mushroom Mushrooms are the only vegetarian
powder technology. Dr Ajmer Singh food which contains Vitamin-D and
Dhatt, Director of Research and the quantity can be enhanced by
Ashwani Kumar Sharma, Partner, exposing the mushrooms to UV
Nature's Bestow, recently signed radiations and sunlight. UV treated
the Memorandum of Agreement button and oyster mushroom
(MoA). This technology has been powder is rich in proteins, fiber
developed jointly by Dr Shammi and ash content as compared to
Kapoor, Dean, College of Basic other flours. Vitamin-D enriched
Sciences-cum-Registrar, PAU mushroom powder is a food based
and Dr Sonika Sharma, Associate approach that would help to elevate
Professor, Department of Food and the serum vitamin- D levels of the
Nutrition. Mushrooms are super deficient population.

NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in R&D NEWS 47

IASST identifies next-gen IISER Bhopal
probiotic for healthy ageing
designs
A team of scientists at the Institute of Advanced Study in Science and
Technology (IASST), Guwahati has recently porous organic
identified the next-generation probiotic
bacterium Lactobacillus Plantarum JBC5 from polymers
a dairy product that showed great promise
in promoting healthy ageing. The team has for water
also developed a yogurt using this probiotic
bacterium which can be consumed to derive purification
all these health benefits. They hope that the
probiotic will be commercialised soon so that Indian Institute of Science
the laboratory-generated technology reaches Education and Research Bhopal
everyone. The scientists searched for healthy (IISER-B) researchers have
bacteria to promote healthy living in fermented dairy products following developed organic polymers, which
the proposal of Nobel laureate Dr Elie Metchnikoff. The study has shown can remove highly polar organic
that Lactobacillus Plantarum JBC5 improves longevity and healthy ageing micropollutants (POMs) from
by modulating antioxidative, innate immunity and serotonin-signalling water. This process will render the
pathways in Caenorhabditis elegans. water safe for consumption. These
polymers have already been tested
RRI devises gold- for polar organic micropollutants
nanorod sensors to removal at a laboratory scale.
detect food contamination Large-scale fabrication of these
materials in collaboration with
In a recent study, researchers at the Raman Research Institute (RRI), industrial partners will open up
Bengaluru have found that properties of gold-nanorods (Au-NR) can be a promising avenue for real-time
tuned by applying external forces for devising sensors that can detect scavenging of toxic polar organic
trace amounts of molecules, paving the way for more efficient way of micropollutants from water. The
detecting food contamination. Gold nanorods have unique plasmonic major organic micropollutants
properties.They can be used as sensors in the detection of minute amounts found in the surface water bodies
of particles (femto-moles of molecules) and also in the fluorescent are various pharmaceuticals such
as antibiotics, and steroids, among
enhancement of low-quantum yield others; Industrial chemicals such
molecules. To be used as sensors, they as dyes, food additives, endocrine
needed to arrange the particles in 2D disruptors and plastic precursors,
arrays. The research team studied how among others; and Agricultural
the Au-NRs react in the absence and disposals such as pesticides,
presence of a DC electric field. Multiple herbicides, and fertilisers, among
regions of homogeneously aligned Au- others. A process called Sorption
NR were detected in the absence of a is one of the most energy-efficient
DC electric field. When a DC electric techniques to purify water from
field was applied perpendicular to organic micropollutants. However,
the substrate, the Au-NRs at the outer commonly-used carbonaceous
coffee ring edge rotated and aligned along the applied field’s direction. adsorbents possess several
However, in other regions of the coffee ring, the orientation of the Au-NR bottlenecks such as slow uptake
clusters was found to be insensitive to the presence of the electric field. rate and tedious regeneration
The scientists concluded that, by applying external forces, the properties process. Therefore, we need efficient
of these nanorods can be tuned, leading to technological implications adsorbent materials that can not
like devising sensors for detecting trace amounts of molecules. only scavenge highly polar organic
micropollutants (POMs) from water
rapidly but also can be synthesised
easily on a large-scale through
simple fabrication techniques.

48 ASCUAPDPELMIEIRC NEWS NUNFUFFOFOODOSDSPSEPCETCRTURMUM | | MAarpcrhil 20221 | www.nuffoodsspectrum.in

Tetra Pak Leakage valve from
GEA ensures food safety
invests in 4 new
German firm GEA is expanding its valve portfolio with the
recycling facilities GEA Aseptomag LV leakage valve. The mixproof double-seat
valve is designed for manufacturers of foods and beverages,
In just four months, Swedish-Swiss as well as pharmaceutical products, who maintain high safety
multinational food packaging and standards in their UltraClean process lines. Typical examples
processing company Tetra Pak has co- are products with an extended shelf life (ESL) such as soft
invested over €11.5 million with recyclers
and industry players, to help set up four drinks, fruit juices and milk-based and lactic
completely new recycling solutions for acid fermented products, along with plant-
carton packages in Turkey, Saudi Arabia, based alternatives sold chilled by retailers.
Ukraine and Australia. From building Focusing on equipment flexibility, the
recycling capacity from scratch via cross- design features significantly mitigate the
border cooperation (in Saudi Arabia), risk of contamination in this hygiene class.
expanding that capacity by 50 per cent (in In addition, products become more durable
Turkey), tripling the production capacity for with less preservatives. The new leakage
the cartons' PolyAl element (in Ukraine) to valve closes the gap in GEA’s valve portfolio
leveraging a public/ private partnership (in between media that need to be processed
Australia), these projects share one single, hygienically and those where a consistently
critical trait. They will enable recycling of aseptic process is called for. The former
all components of a used carton package, applies to applications with lower microbial
transforming them into quality materials risk, and the latter to highly sensitive products
and goods. Once fully operational, the new used for medical and infant feeding purposes.
solutions will be able to process up to an Just like the entire GEA Aseptomag range,
additional 45,000 tonnes of used carton the new LV valve uses stainless steel bellows.
packages, enabling global carton package These block microorganisms from being drawn uncontrollably
recycling to exceed 50 billion a year. This into the product chamber, which keeps the process and the
translates to significantly improved recycling product safe. With hermetically sealing valve stems, bellows
in the respective countries, and in some valves achieve a higher hygienic standard, which makes for
cases also in the neighbouring ones. better product quality and a longer minimum shelf-life.

Prompt Equipments launches system for checking
calibration status of ultrasonic milk analysers

Ahmedabad-based Prompt leads to additional costs. Also, the properties of raw milk, along
Equipments has launched a unique with a secured mobile application.
system for checking the calibration calibration is done manually, which The complete solution allows real-
status of Ultrasonic Milk Analysers time, on-premise assessment of
without using actual milk samples. can lead to various malpractices. calibration status of any brand of
The milk analysers which are Ultrasonic Milk Analyser. Through
installed at various milk collection Prompt’s advanced MilkOcheck MilkOcheck, dairies from a central
centres need to be checked for location can check the calibration
calibration to ensure the right is a combination of patented,
milk quality assessment for status of Milk Analysers installed at
farmers. The present practice is specialised liquid that various village locations. Prompt
to take the machine to a central Equipments was granted the
location for calibration which mimics patent for the ‘Composition of
causes inconvenience, disrupts calibration liquid for Milk Analyser
functioning for a few days and and process for preparation’ by the
Patent Office on February 7, 2022.

NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in SUPPLIER NEWS 49

Amcor launches new platform for paper-based packaging

Swiss firm Amcor has launched and moisture. Amcor will gradually AmFiber innovations will join other
a new platform of paper-based extend its new paper-based Amcor paper-based products
packaging products: AmFiber. The offerings into a wide variety of introduced recently, including
aim is to redefine the capabilities applications such as coffee, drink solutions for butter and margarine
of traditional paper packaging, powders, seasoning and soups in Latin America, for cheese in
providing a wider range of features as well as into the Americas and Europe and for confectionery in
and functional benefits to meet Australia. The introduction of the
the changing needs of consumers. Asia-Pacific regions.
The first AmFiber product launch AmFiber platform
in 2022 will be an innovative coincides with the
solution tailored four-year anniversary
to provide snacks of Amcor’s 2025
and confectionery pledge to develop all
customers in Europe of its packaging to be
a recyclable package recyclable or reusable
that delivers a high and to increase
barrier from oxygen the use of recycled
content.

Siegwerk unveils Emmi, Nestlé
mineral oil free inks to
revolutionise packaging announce climate

Siegwerk’s Bhiwadi plant will be 100 per cent Mineral oil-free protection project
ink with effect from May 1, 2022, making the company the
first in India to do so. The move is in line with Siegwerk’s with milk suppliers
commitment to becoming a positive circular economy driver.
Siegwerk, one of the leading global providers of printing Emmi and Nestlé are launching the KlimaStaR
inks and coatings for packaging applications and labels Milk resource project together with milk
headquartered in Germany, has announced the launch producer organisations aaremilch and the
Central Switzerland Milk Producers Cooperative
of its ‘Mineral Oil Free (ZMP). The cross-sectoral initiative pursues the
Ink’ range in the Indian goal of gaining scientifically based insights
market. Mineral oils, as a together, in order to make the Swiss dairy
huge group of chemicals, industry more competitive and sustainable
have earned disrepute with respect to climate protection and resource
globally for their bad efficiency. With a tailored mix of measures, the
toxicological profile aim is to reduce greenhouse gas emissions
with several research from agricultural milk production by 20 per
studies confirming the cent on average. The initiative is supported
migration of mineral oils by the Federal Office for Agriculture (FOAG)
into the food. The uptake and will include around 300 agricultural
of specific mineral oil pilot operations. The School of Agricultural,
hydrocarbons (MOHs) is Forest and Food Sciences at Bern University of
seen as a potential health hazard, as some saturated mineral Applied Sciences (HAFL) and ETH Zurich will be
oils (MOSH) may accumulate in human tissue while some supporting the project as scientific partners.
Aromatic Mineral oils (MOAH) may even cause cancer. The
versatile ink series consist of Vega Prorich, Vega Impression,
Vega Nature LT, Vega Sprint, Vega Vibrant+ and Vega Prime ink
lines, which cater to their respective specialisations.

50 LET’S TALK FOOD NUFFOODS SPECTRUM | April 2022 | www.nuffoodsspectrum.in

Building ‘Atmanirbhar
Bharat’ through PMMSY
Fisheries sector has been recognised as a ‘Sunrise
Sector’ and has demonstrated an outstanding Rs 12,340 crore is proposed for beneficiary-oriented
double-digit average annual growth of 10.87 per activities in Marine, Inland fisheries and Aquaculture
and about Rs 7710 crore investment for Fisheries

cent since 2014-15. The sector has reached record fish Infrastructure.

production of 142 lakh tonnes in 2019-20 and has PMMSY aims at enhancing fish production by
immense potential for growth. Moreover, it has been an additional 70 lakh tonnes by 2024-25, increasing
instrumental in sustaining the livelihoods of over 28 fisheries export earnings to Rs 1,00,000 crore by

million people in India especially for marginalised and 2024-25, doubling of incomes of fishers and fish

vulnerable communities and has contributed towards farmers, reducing post-harvest losses from 20-
encouraging socio-economic development. 25 per cent to about 10 per cent and generation

India is the second largest fish producing of additional 55 lakhs direct and indirect gainful

country in the world accounting for 7.56 per cent of employment opportunities in fisheries sector and

global production and contributing about 1.24 per allied activities.
cent to the country’s Gross Value Added (GVA) and Implementation of the PMMSY commenced

over 7.28 per cent to the agricultural GVA. Fisheries during the middle of 2020-21. Under PMMSY during

and aquaculture continue to be an important source 2020-21 to 2021-22 Department of Fisheries has

of food, nutrition, income and livelihood to millions accorded approval of project proposals to the
of people. tune of Rs 5336.96 crore with a central share of Rs

Export earnings from the sector has been Rs 1823.5 crore to States/UTs and other implementing

46,662.85 crore during 2019-20. The sector provides agencies. An amount of Rs 1700 crore has been
livelihood support to about 280 lakh people at the allocated during 2020-21 (RE) and 2021-22 (BE)
primary level and almost twice the number along under PMMSY. An amount of Rs 1223.96 crore has

the value chain and the annual average growth rate been released to various States/UTs and other

in the Fisheries sector has been 7 per cent over the implementing agencies from 2020-21 to 2021-22.
last few years. The cumulative number of beneficiaries covered
during 2020-21 and the current financial year under
Fish being an affordable and rich source of animal

protein, is one of the healthiest options to mitigate PMMSY is 942,761.

hunger and nutrient deficiency. The sector has The Department of Fisheries, Government of
immense potential to double its exports, it is essential India in association with Startup India, Ministry of

that sustained and focused attention is given to the Commerce and Industry inaugurated the 'Fisheries

fisheries sector through policy and financial support Startup Grand Challenge' on January 13, 2022. The

to accelerate its development in a sustainable, challenge has been launched with an objective to
responsible, inclusive and equitable manner. provide a platform to startups within the country

To bring about sustainable and responsible to showcase their innovative solutions within the

development of fisheries sector in India, the Fisheries and Aquaculture sector. The Department of

Department of Fisheries, Ministry of Fisheries, Animal Fisheries has earmarked funds to the tune of Rs 3.44
Husbandry & Dairying is implementing a flagship crore for the challenge.

scheme Pradhan Mantri Matsya Sampada Yojana At a macro level, through this Fisheries

(PMMSY), a scheme intended to bring about the Challenge and similar impactful activities, the
Blue Revolution through sustainable and responsible government envisages inclusive growth within
development of the fisheries sector in the country. the sector through collaborative and cumulative

PMMSY, launched on September 10, 2020, with efforts from various stakeholders. Importantly,

an estimated investment of Rs 20,050 crore for its the government aims to progressively contribute
implementation during a period of five years from towards nation-building by fulfilling the objective of
2020-21 to 2024-25 in all States/Union Territories, making an ‘Atmanirbhar Bharat’.

as a part of Atmanirbhar Bharat Package. The Narayan Kulkarni
investment under PMMSY is the highest ever in the Editor
fisheries sector. Out of this, an investment of about
[email protected]