PROLOGUE TO GRAPHIC DESIGN A S S I G N M E N T S 1 : C R E A T I V E R E P O R T DANIEL AZLAN DRG 1A 09DRG23F1068
WHAT IS GRAPHIC DESIGN Graphic design is a craft where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience. LEARN MORE
Table Of Contents 01.Typography design 02. Corparate Identity Design 03. Advertising Design 04. Illustration Design 05. Packaging Design 06. Digital media
Typography is the art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader. Typography can be used to give different style and in print materials. DESIGN TYPOGRAPHY
Typography is everywhere we look . Typography Design
Typefaces is a design style that contains a large number of characters of varying sizes and thicknesses. 01. 02. Different between Fonts & Typefaces Fonts refers to the weight , width and style of the font. ELEMENT OF TYPOGRAPHY
Corporate Indentity Design Corporate Identity design is the process of creating all the different company visuals and the specific designs within them. Printing the company’s logo on the company’s products or posting it on the media platform through corporate identity design can attract customer traffic.
Elements Of Corporate Identity A logo is the most visible graphic element of a corporate identity. As s promient visual sign , it should immediately identity the company. Logo Design Typeface & Fonts The imagery is corporate through a consistent feel that photography and illustrations have. Imagery Guidlines should outline exactly how and when ton use different visual assets such a images , brand colours , typography , logo design , templates, web design & etc . Brand style guides Typographic style is one of the most far-reaching elements of corporate identity , appearing in emails , presentations ,contract , email signatures , brochures , stationery and more.
Advertising Design The intersection of advertising design is marketing and design. Advertising is designed to sell products and services. Traditional media used for advertising include. Newspaper Billboards Posters Banners Direct mail Traffic ads For the 21st century ,advertisers are incresingly using digital techonologies Facebook Instagram
Type Of Examples for type of Advertising Design Video and Commercial ads Advertising Design Display Advertisement Media Social ads More photo
Type Of Advertising Design Email marketing Direct mail Outdoor ads
ILLUSTRATION Can be thought of as commercial art created
Comic book Text book Story boarding Television Caricature design Fashion design Costume design Cartoon design
Packaging Design WARDIERE INC. Packaging design is use the connection of form,structure,materials,colours,imagery & typography to make a product is suitable for marketing. Type of packaging design with boxes and bags
Elements Of Packaging Design The colour has a great psychological impact,so it can draw attention to the product. Colour Format Visuals are graphical representations of the product inside, where one can easily understand what the product is without having to read Visual Typography The format of Packaging is designed in such a way that it attracts the attention of the consumer and can be easily spotted on the shelf. Format of packages largely depend on the products, keeping in mind the requirements and convenience of a consumer Typography is another powerful part of Brand Identity. Just like colours have meaning; typography represents the values of your brand.
01.Owned Media Digital Media Digital media design is use for graphic design ,photography,publishing,video,audio,animation,web design, marketing and business information systems. Type of Digital Media Marketing Owned media comprises digital marketing channels that a company exercises complete control over, such as their branded website and social media. Improving upon and leveraging owned media efforts often increases the effectiveness of paid media and earned media for online businesses. 02. Written content Ebooks , blogs and white papers can all deliver your brand message. 03. Audios Audio marketing helps brands extend campaign messaging beyond the screen. Audio marketing includes a broad spectrum of content, including jingles, scores, and branded content. It also includes audio ads.
04. Video Video marketing describes the use of video content to promote or inform audiences about your brand and products. 05. Online Advertising Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. 06. Social Media These ads can be targeted to a specific audience or shown to broad network of users. 07. Websites Website marketing means promoting a business website in order to bring in more visitors. These visitors should be people who are likely to purchase the business's services or products. More visitors means more opportunities to try to convince potential customers to buy.
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