Be Bold NIL Presentation - California

A Guide for California NCAA Student-Athletes & Parents

Name. Image. Likeness.
Be Bold.

Even before the NFL comes calling, ProStar is here to help guide
and assist NCAA student-athletes in building their personal brand
and navigating the NIL world of marketing and endorsements.

Our experience and expertise in the athlete representation field
is unmatched. In fact,
• We have managed the careers of NFL players longer than

97% of all agencies in existence today! (Source: NFLPA)
• 41 clients have participated in Super Bowls!
• We have celebrated 16 Pro Bowl appearances with clients!

On the NFL Path?
Four Phases of Your Career Management

1. Build your personal brand through social media outlets and
other opportunities

2. Develop Name, Image and Likeness marketing and
endorsement opportunities

3. Add a Financial Advisor to your team to both educate and
help manage your affairs

4. Finally, after your NCAA eligibility expires, you’ll want to hire
an NFL Players Association Certified Contract Advisor
(“Agent”) to guide you through your NFL career

Things to know about the NIL landscape…

What is this all about?

• You will be licensing (think “authorizing”) companies to use
your name, image or likeness (such as a silhouette or other
artistic rendition of you), for a period of time, in the marketing
of their business or product(s).

• In exchange, you will be compensated for that right.
Sometimes in money; other times in products, free usage, etc.

Things to know about the NIL landscape

• The state of California has enacted its own NIL law, following the
path of 23 other states.

A few highlights of California law include:
• Earning NIL income will not affect your scholarship
• Earning NIL income will not affect your NCAA eligibility
• NIL income can not be paid to you by your school
• You are allowed to hire the attorney or agent of your choice
• Note: Paul is an attorney in California
• NIL deals cannot conflict with existing team contracts
• All NIL contract obligations are to be fulfilled outside of official
team activities
• NIL contracts are to be provided to your Compliance office to
assure there are no conflicts with existing agreements

Things to know about the NIL landscape

Who will get the big deals?

• The most marketable student-athletes will offer companies a
combination of a significant social media following and
engagement, along with consistently outstanding on-field
performance

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- forbes.com

“Promoting or endorsing a product via a
YouTube channel, Twitter post or Instagram
account is worth about $600 per post for an
athlete with roughly 25,000 followers on
Twitter and Instagram.”

- espn.com

A Typical Pro!Star Action Plan

• Create your personalized webpage to direct companies to
• Create your personalized marketing slick
• Create a social media graphic for you to announce your

availability and introduce yourself to potential partners
• Register you with various NIL marketing platforms
• Reach out to engage local opportunities (home/HS/college)
• Reach out to engage online opportunities
• Reach out to engage regional opportunities
• Reach out to engage national opportunities
• Engage with select charity/social movement organizations
• Assist you in expanding your social media presence
• Introduce you to trusted financial advisors to assist you now

and down the road

A few examples:
www.prostarsportsagency.com/orinpatu
www.prostarsportsagency.com/aripatu

Your Pro!Star Team • Chris Lennon

• Paul Sheehy • Marketing & Endorsement
Director
• Attorney licensed in California &
Colorado • MBA, Sports Marketing
emphasis
• NFLPA Certified Agent since 1988
• Colorado State Bar Sports & • Zhanique “Zee” Williams

Entertainment Division Executive • Creative Services & Social
Committee Media Associate

• Warren Schmidt • Texas A&M University
• Communications degree
• Senior Vice President • Journalism, Social Media &
• NFLPA Certified Agent Public Relations minor

• Jon Baker

• Vice President
• NFLPA Certified Agent