Bookwallah Brand Committee Messaging Presentation_v1

Messaging Process

• Over the past 60 days, the team met to flesh out the vision, mission, values and purpose in order
to create a brand strategy and build upon that in all materials, marketing etc.

• The group used a series of activities, facilitated by Dan Greenberger, to reach consensus on these
items.

• We discussed the impact of words and trying to differentiate our brand in a compelling way.
• The results on the subsequent pages reflect the output of that debate and consensus among this

team.
• Group met to define values, vision, mission and purpose

• There were difference in interpretation and the group realized that describing the work of Bookwallah was
not concise

• We had much debate about the process including the use of the word orphan, which in some people’es mind
conjured visions that were not terrible and . The group landed on children of trauma

• Much debate about the how we are different than others and realized that foundational to helping children of
trauma was the healing process that must occur.

• BW helps the healing process in providing stories, interaction with volunteers and people who believe in
them. More than literacy, it is the emotional healing (being borne out by research that has been done and in
process).

Mission: We use storybooks to heal, inspire and
empower children affected by trauma.

•

Vision: Every child affected by trauma will
lead a life full of hope and happiness

Parking Lot

• Maggie feedback:

• List outcome - infographic up front for outcome,
• Financial statements
• ratio: 1;5 volunteer to child
• "intimate relationship" is a differentiator
• Bring in studies and physiology - how does trauma impacted

• Put a storybook character next to each value - in training manual and/or
for kids

• Values are for the kids too, not just the volunteers-
• Find words we use: imagination, growth, heal, creativity, haven, safe

emotional healing, etc.

Values

• Creativity: We use ours to learn and grow
• · Empowerment: We take initiative to make good things happen
• · Happiness: We work with a sense of joy and fulfillment
• · Resourcefulness: We accomplish a lot with little
• · Optimism: We believe in the power of hope and healing
• Community: We are better when we know and understand each

other’s stories

Purpose: Still in draft

Actions

Review with BOD - schedule board meeting - Seena
Everyone writes a purpose and sends in to Laura - All
Rewrite copy for website, etc. - find a resource TBD
Powerpoint: Laura drafts and send to Dan
Get volunteers for dreamlauncher - Seena send email
Finding volunteers to help with dreamlauncher - all
Seena - talk to Laura F and find what we need for volunteers -
Schedule call in three weeks with the team to check in
Laura -