Dr Axe._VC_SW_SL_Social Annex Proposal_4-21-2017

Customer Loyalty & Advocate Marketing Solutions

Dr. Axe

Social Annex Pricing Proposal

As the leader in Omni-Channel Customer Loyalty and Advocate Marketing, Social Annex provides a platform designed to engage
consumers and to empower brands and retailers. Our solutions focus on boosting retention rates, conversion rates, increasing average-order
values, driving traffic and growing incremental revenue by creating a unique and engaging experience.

Social Annex partners with more than 250 enterprise clients, including many from the Internet Retailer Top 500, to serve over two billion
applications clicks each month. Using Social Annex’s data-driven, ROI-focused platform, retailers are able to effectively captivate and
engage customers using unique and innovative methods.

Fully-Managed Services

Customer Success Manager:

The Customer Success Manager is your main point of contact at Social Annex. He or she will guide you through the implementation
process, will set accurate timelines and will work with you to plan effective strategies. He or she will work directly with our
Implementation Manager, and Design Lead to ensure your goals are met.

Customer Implementation Manager:

The Customer Implementation Manager works with your IT team to integrate and implement all Social Annex solutions. From test to
launch, he or she will ensure deployment of each solution.

Design Lead:

The Design Lead molds Social Annex’s tools to fit your branding. Before each implementation, he or she will work with your team to
match the look and feel your site, style and brand.

Analytics:

View all your reports, customer profiles, campaigns and tools in one comprehensive dashboard. Log in to make edits, analyze data and /
or track campaign performance. ROI-Driven Analytics: Easily view incremental revenue driven by each campaign. Use easy-to-manage
data to adjust campaign strategy for each campaign to maximize revenue. Measure increases in conversion, AOV, engagement, repeat-
purchases, referral traffic, etc.

Integration:

Collect customer data from each suite to create actionable customer profiles within one unified system. The Social Annex API allows data
to easily integrate with ESPs, CRMs, ERP and other tools.

Mobile Optimization:

Reduce fragmentation and provide a consistent experience no matter what channel shoppers use to interact. Regardless of a user's viewing
device, Social Annex's solutions dynamically adapt their look and feel. Our campaigns work seamlessly on mobile devices, tablets, and
desktops.

Implementation:

The majority of Social Annex tools implemented with a single line of asynchronous java script code.

Customization:

No two brands or retailers or businesses are the same. We will custom design our suites and to fit your audience, business model and
brand. With admin access, you will have complete control over the duration, placement and overall function. Each dashboard is
customized to meet your goals

Contact: Scott Hawkyard | VP of Sales | 925-339-3383 | [email protected] Page | 1
Confidential—Do Not Distribute or Duplicate Without Written Permission from Social Annex, Inc.

Copyright @ 2017 Social Annex, Inc. ALL RIGHTS RESERVED

Customer Loyalty & Advocate Marketing Solutions

Pricing Information

Client & Proposal Information

Company Name: Dr. Axe Proposal Date 4/21/2017

Main Contact: Kate Johnson Proposal Expiration: 5/20/2017
Annual Visitors: ~ 9,000,000 Prepared By: Scott Hawkyard
Website(s): www.DrAxe.com Proposal Term: 1-Year

PRODUCT SOLUTIONS SELECT ANNUAL PRICING

User Generated Content YES INCLUDED

Visual Commerce YES INCLUDED

 Displayed on product detail pages, home page, category page and gallery YES INCLUDED
 Includes SIRA technology (Smart Image Ranking Algorithm) YES INCLUDED
 Flexible product association fields allowing images to be linked to multiple products YES INCLUDED
 May use Syndication to collect, distribute images from brands, manufacturers, suppliers YES INCLUDED
 Collect images using #hashtags & enable your customers to upload images from any device
 International pages with internalization and localization
 Employ advanced customization through access to our Visual Commerce API
 Access to VC dashboard, which includes image approval, product association and publishing

Sweepstakes

Sweepstakes

 Displayed on Customer website, FB page or Pinterest page
 Year around sweepstakes, displayed on Customer website.
 Same sweepstakes runs all year, winners picked weekly, monthly or quarterly.
 Access to reporting dashboard

Social Login

Social Login

 Social Login on Sign-up, Sign-in and Checkout Page using multiple Social Networks
 Stay up-to-date and compliant with social network API changes and policies
 Social Annex collects and maintains social media profile permissions
 Access to reporting of Social Login dashboard

Integrations and Maintenance

Ecommerce Platform Integration

Email Service Provider Setup (Segmentation/Triggers)

Mobile Integration (Responsive Design of solutions)

Subtotal $38,000
Competitive Discount <$12,000>

TOTAL $26,000

Contact: Scott Hawkyard | VP of Sales | 925-339-3383 | [email protected] Page | 2
Confidential—Do Not Distribute or Duplicate Without Written Permission from Social Annex, Inc.

Copyright @ 2017 Social Annex, Inc. ALL RIGHTS RESERVED