REPORT CULTURE

TITLE : CULTURE

\\NAME CLASS NO MATRIX
DUP5 29DUP18F2017
MUHAMMAD ADAM
IQBAL BIN MAHADI DUP5 29DUP18F2003

MUHAMMAD KHAIREE DUP5 29DUP18F2008
IZHAR BIN JAMALUDIN

MUHAMMAD AFIF BIN
MOHD ZAINOL

1.0 DESTINATION SELECTION PROCESS
1.1 Introduction
1.2 Background of Destination
1.3 Study Goal
1.4 Study Objectives
1.5 Inventory & Analysis of Tourism Resources
i. Tangible Tourism Resources (nature/agro/historic/religious/handicraft/shopping places)
ii. Intangible Tourism Resources (cultural/food/social custom/dance/music/drama)
2.0 CAPACITY BUILDING & LEADERSHIP DEVELOPMENT
2.1 Identify FIVE (5) potential tourism activities to be developed
2.2 Suggest FIVE (5) training courses needs for community with involvement of different sections of
community.
3.0 COMMUNITY ORGANISATION, NETWORKING AND PARTNERSHIP
3.1 Suggest types & roles of community organization for CBT involvement.
3.2 Suggest and discuss any other agencies that have potential to collaborate with;
3.2.1 Government Agency
3.2.2 Tourism Industry Player
3.2.3 Educational Institution
3.2.4 Non-government agencies (NGO)
4.0 PROGRAM PLANNING AND DESIGN
4.1 Propose tourism Image for the study area
4.2 Propose sustainable CBT programs (must relate to the tourism image that you propose in
4.3 Developing linkages (mapping) of tourism resources at the study area
4.4 Design interpretive guiding for CBT activities
5.0 MARKETING COMMUNITY BASED TOURISM
5.1 Suggest and discuss 8P’s for the study area
6.0 IMPLEMENTATION AND MONITORING
6.1 Create indicators to monitor the performance of Community Based Tourism in your study area.
6.2 Analyse the monitoring performance survey

1.1 INTRODUCTION

Culture is the characteristics and knowledge of a particular group of people, encompassing language,
religion, cuisine, social habits, music and arts. Defining culture as shared patterns of behaviors and
interactions, cognitive constructs and understanding that are learned by socialization. It can be seen as
the growth of a group identity fostered by social patterns unique to the group. Culture encompasses
religion, food, what we wear, how we wear it, our language, marriage, music, what we believe is right or
wrong, how we sit at the table, how we greet visitors, how we behave with loved ones, and a million
other things, Therefore, DUP5 students will hold a program related to culture. The following program is
a program that has been conducted by DUP 5 students named "Green Day" Tourism Program in
collaboration with Universiti Kebangsaan Malaysia UKM and Homestay Kampung Salong. This program
will be implemented by DUP5 students on 11/06/2021 to 13/06/2021 located in Pekan, Pahang The
purpose of this program is to show or present the culture in the area to students so that we can learn
about the culture there by ourselves.

1.2 BACKGROUND OF STUDY AREA

Homestay is a popular form of hospitality and lodging whereby visitors share a residence with a local of the
city. At our covering area, we choose homestay Kampung Salong that been hosted by e PPSK FELCRA Berhad.

A well organized village in the State of Pahang which has incorporated 8 traditional villages around it. It is located
7o KM from Bandar Diraja Pekan and 85 KM from Bandar Kuantan. The village is close to Sungai Pahang, FELDA
Chini Cluster, Tasik Lagenda Chini and the road that connects directly to Bandar Temerloh. The village is rich in
traditional practices, community friendliness and natural conditions.

1.3 STUDY GOAL

 Interdisciplinary studies
 Transcends the confines of a particular discipline such as lirerary or history

 Politically engaged
 Cultural critics see themselves as oppositional, not only within their own disciplines but to many of the

power stuctures of society at large

 Separation of high and low of popular culture
 Reflects prevailing social, economic and political power bases

1.4 STUDY OBJECTIVE

 To identify inventory and analysis of tourism resources at Hometay Kampung Baru
Salong

 To identify the cultural that have in Homestay Kampung Baru Salong
 Want to show to the variety of culture that have in Kampung Baru Salong

1.5 INVENTORY & ANALYSIS OF TOURISM RESOURCES

- TANGIBLE TOURISM RESOURCES

ACTIVITIE DETAIL
TASIK CHINI
 in Pekan District, Pahang, Malaysia.

 The lake shores are inhabited by the Jakun branch of the Orang Asli.

 The 12,565-acre Tasik Chini is the second largest fresh water lake in

Peninsular Malaysia

 The river is dammed to maintain the lake's depth during the dry season.

 Tasik Chini is one of the UNESCO Biosphere Reserve status sites in Peninsular

Malaysia

SULTAN  located in Pekan, Pahang, Malaysia.
ABDULLAH
MOSQUE  It was officially opened in 1976 by Sultan Ahmad Shah of Pahang replacing the

nearby Abdullah Mosque or Old Royal Mosque

 The Abdullah Mosque was constructed in Moorish style and was the principle

mosque in Pekan for performing Friday prayers from 1932 until 1976.

II. INTANGIBLE TOURISM RESOURCES

ACTIVITIES DETAIL

FOOD - Tempoyak catfish pie is a traditional Pahang dish that is hard to forget. In
addition, the deliciousness is so obvious when the sweetness of catfish
PAIS IKAN marinated with tempoyak can be felt. It is delicious eaten with white rice or
TEMPOYAK can be cooked just like that.
- The yellow color of this royal pudding cake is quite eye -catching. Golden
PUDING DIRAJA yellow coupled with colorful by -products such as raisins, cherries, nuts and

so on definitely make this dish a popular choice as a dessert.

ZAPIN PEKAN - Tarian ni ada tiga peringkat. Peringkat pertama, permulaan tarian atau
pembukaan tarian. Peringkat kedua ialah pecahan atau gerak serta
lenggang tari dan peringkat ketiga merupakan peringkat akhir iaitu sebagai
penutup tarian.Zapin begitu popular pada tahun-tahun lima puluhan dan
enam puluhan di daerah Pekan terutamanya di Kampung Tanjung Gemuk
dan Kampung Lamir. Tarian zapin biasanya ditarikan dalam majlis-majlis
perkahwinan dan majlis keramaian. Anak-anak muda menjadi penggiat
utama dalam tarian zapin ini kerana mereka mempunyai tenaga dan
keupayaan menari dalam rentak yang cepat.Alat muzik utama yang
digunakan dalam tarian ini ialah gambus, rebana, gendang dan
marakas.Anatara lagu2 berirama asli yang didendangkan mengikut irama
zapin ialah lagu2 Lancang Kuning, Zapin Asli, Gendang Rebana dan lain2
lagi.

2.0 CAPACITY BUILDING & LEADERSHIP DEVELOPMENT
2.1 Identify FIVE (5) potential tourism activities to be developed ( PEKAN )

PEKAN ZAPIN DANCE Zapin dance exhibition is a kind of traditional
JOGET PAHANG Malay folk dance. This dance, which is originally
KOMPANG believed to be from Arabia, features a faster
movement and does not have many floral steps.
Zapin Pekan is believed to have been introduced
around the district of Pekan, Pahang by a songkok
craftsman from Sumatra named Adam in the
1930s. Zapin Pekan dance is a performance or
show dance. The dance moves are based on the
steps of the dancer. Although this dance comes
from the Arab-Persian, but in terms of costume
dancers wear traditional clothing more

Joget dance is the most popular dance in
Malaysia. The origin of this joget dance is
said to be related to the elements of
Portuguese dance that have been introduced
in Melaka since the era of the spice trade.
This dance is used as a social dance and
accepted by various races in Malaysia. dance.
The silat performance is usually held at the
silat court, at wedding ceremonies as well as
ceremonies attended by prominent people,
and is still practiced today.

Kompang is classified under the percussion group
of musical instruments and is the most popular
traditional music instrument among the Malay
community. This instrument originated from the
Arab world and is believed to have been brought
into Malaya either during the reign of the
Malacca Sultanate by the Indian Muslim traders,
or through Java Island, Indonesia by Arabian
traders in the 13th century.

GAMELAN SONG Malay gamelan music is familiar among people in
WAU PUNGGUK this country over the years. The art of music is
said to have been born in Jawa, Indonesia. Malay
debut at Istana Pahang in the 19th century during
the reign of Sultan tech savvy. During its
development more than 60 songs were made but
almost half of them are said to have disappeared
just like that. Of the remaining 30 songs, only 12
are still played to date.

This kite originates from Pahang and starts from
Pekan. According to the stories of the ancients,
wau pungguk was first played during the reign of
the third Sultan of Pahang, Sultan Abdullah
alMu’tassim Billah Shah.

2.2 Suggest FIVE (5) training courses needs for community with involvement of different sections
of community.

ACTIVITY DETAILS
- The activity will be demonstrated by doing

performances dance with tourist while can teach

them at once

- The activity will be conduct by community

PEKAN ZAPIN DANCE

- The activity will be demonstrated by doing
performances dance with tourist while can teach
them at once
- The activity will be conduct by community

JOGET PAHANG

- The activity will be demonstrated by community
on how to play kompang and will be follow up by
tourist so they will learn quickly
- The activity will be conduct by community

KOMPANG

GAMELAN SONG - The activity will be demonstrated by community
WAU PUNGGUK on how to play gamelan song and will be follow
up by tourist so they will learn quickly
- The activity will be conduct by community

- The activity will be conduct by the
community and the community will teach
tourist on how to make wau pungguk and also
how to play wau pungguk .
- The activity will be conduct by community

3.0 COMMUNITY ORGANISATION, NETWORKING AND PARTNERSHIP
3.1 Types & Roles of Community Organization for CBT
Involvement

3.1.1 Organization Chart of Homestay Kg Baru Salong

Position Role
Women's -Responsible for village cleanliness and maintenance
association -Makes key decision in the presentation of the village
-Advise on the utilization of government funds
Youth -Responsible for planning programmed
association -Protecting the village (village security)

Older person's - Responsible for overseeing the village

association -Involve in overall planning program for the village

-Raising awareness of natural and cultural conservation among

tourists and the local community.

Oldest person's -Responsible for identifying village issues

association -Creating a forum to discuss the issues

3.1.2Organization Chart of Community Based Tourism

Types Role
Director  Responsible in managing administration, finance and activities
 Ensure instructions from the program advisor can be carried out
Secretary  Responsible for determining the direction of the project
 Prepare and coordinate working papers
Treasurer  Making copies and printing
 Make a report
Accommodation  Record all meeting notes
Committee  Responsible for all financial matters
Member  Make and keep accounts of all financial matters
 Prepare balance sheets and sign them
 Collect information about accommodation
 Ensure the activities that will be done at the place
 Make advance planning before the start of the trip to avoid any

unwanted things
 Ensure activities run smoothly
 Ensure that the situation at the accommodation is under control
 Ensure the accommodation is clean and in good condition after the

activity/return
Food Committee  Prepare a budget and the type of food or snacks that need to be

Member provided for the committee throughout the program
 Prepare a budget for each group of participants
 Advise the group of participants on food dishes
 Make reservations and inform the type of food and the amount
  In charge of preparing meals to the relevant parties and ensuring

that no staff and committee are left behind
 Ensure the cleanliness of the dining area.

Multimedia  Creating multimedia design in liaison with programmers, writers,

Committee video producers and sound engineers
Member  Know the development of technology and software
 Make reports and documentaries after the program ends
Itinerary  Plan and plan activities during the program
Committee  Lead in drafting itineraries
Member  Security Committee Member
 Monitor students if there are any problems
 Ensure that all follow the SOPs that have been instructed
 Control the situation in the event of any emergency or accident
 Bring an emergency aid kit for first aid.

Gifts Committee  Identify the total of gifts

Member  Survey the prices in variety shop

 Prepare the gifts during the day

3.2 Agencies That Have Potential to Collaborate with

3.2.1 Government Agency

Particulars Details

 Providing information about tourism and
culture in Pahang.

 A Cultural Arts Leader in supporting Arts
for Arts, Arts for unity and Arts Culture for
Income Generation to industry players
towards the formation of identity and well -
being of society.

 Strengthen efforts to preserve, maintain, expand
and enliven the country's cultural heritage

 Mobilizing elements of cultural arts to enhance
the identity, well -being and unity of the country

 Empowering the tourism and cultural sectors
to improve the country's economy.

 Providing the information about national
tourism condition.

3.2.2 Tourism Industry Player Details ( Fungsi dan peranan collab )
Particulars
TOUR OPERATOR  More precise tour operators are primarily responsible
for delivering and performing the services specified in
a given package tour

 To make tourist and customers more understanding
when explaining

TOUR GUIDE  undertaking research and planning tours
 preparing and giving presentations.
 offering sightseeing advice.
 organising and leading excursions.
 problem solving.
 translating and interpreting.

3.2.3 Educational Institution Details
Particulars
 The Cultural Unit is responsible for finding new
talent in arts and culture such as dance, singing,
theater and playing musical instruments. This unit
is also responsible for managing and preparing
students for participation in performances and
competitions inside and outside the Polytechnic.

 The Cultural Unit is responsible for planning and
conducting cultural activities as well as providing
equipment and facilities to campus residents in culture -
related programs

 Unearthing the talents and abilities of campus
residents in the field of arts and culture

 Provide appropriate training according to the
requirements of relevant cultural programs at the
university, state, national and international levels

 Determined to be a dynamic and leading Arts and
Culture Service Center to achieve a world -class
university.

 Being a creative human capital development
institution in the field of relevant and quality cultural
arts to meet the needs of the country also produces
intellectuals, employees and artists who are
knowledgeable, skilled and professional towards

development of entrepreneurial values, arts industries
and national development.

3.2.4 Non-Government Agencies (NGO)

Particulars Details

 OCAC aims to become the focal point of cross-
cultural dialougesin art of various traditions and
heritage and and to promote art and culturals
activities .

 We also maintain a private collection of local and
international artworks which will be exhibited from
time to time. The gallery was designed and build to
the utmost care and comfort to provide an
exhibition space that is both pleasant and enriching.

 to CREATE AWARENESS and PUBLIC SUPPORT for
conservation so as to ensure the survival of our built
heritage

 to INFLUENCE POLICY so as to create a conservation-
friendly environment

 to PROMOTE EDUCATION so as to develop an
understanding of our built heritage as an expression
of our history and identity

 to help people and create more awereness about
cultural

 to promote and maintain culture in Pahang

Bentong Pahang Culture And Green
Tourism Association

4.0 PROGRAM PLANNING AND DESIGN
4.1 Tourism Image for Homestay Kg Baru Salong

Cultural tourism is a type of tourism activity in which the visitor’s essential motivation is to learn,
discover, experience and consume the tangible and intangible cultural attractions/products in a
tourism destination. These attractions/products relate to a set of distinctive material, intellectual,
spiritual and emotional features of a society that encompasses arts and architecture, historical and
cultural heritage, culinary heritage, literature, music, creative industries and the living cultures with
their lifestyles, value systems, beliefs and traditions.According to the definition adopted by the
UNWTO General Assembly, at its 22nd session (2017), Cultural Tourism implies “A type of tourism
activity in which the visitor’s essential motivation is to learn, discover, experience and consume the
tangible and intangible cultural attractions/products in a tourism destination. These
attractions/products relate to a set of distinctive material, intellectual, spiritual and emotional features
of a society that encompasses arts and architecture, historical and cultural heritage, culinary

heritage, literature, music, creative industries and the living cultures with their lifestyles, value
systems, beliefs and traditions”.

4.1.1 Destination Management Lake Chini is blessed with vast treasures of nature, which
Authenticity is rich in biological resources. There are 138 species of
territorial flora, 300 species of non-aquatic vertebrates and
Education 144 species of freshwater fish. Thousand of white and pink
water lilies will emerge on the lake from August through
September, transforming the lake into a floating multi-
coloured garden. On the fringe of the lake, especially at
Kampung Gumum, there is a large concentration of the
aborigines of the Jakun tribe. They still live their old
traditional ways and fine woodcarvings and blowpipes are
available to visitors. The most famous legends among
local folks is they believe that the mysterious lake is
guarded by a Loch Ness type monster named Naga Sri
Gumum. There were reports of occasional sightings of the
monster but unfortunately they were not scientifically
proven.
Introduce Kampung Baru Salong to the tourist and
develops an understanding of various social issues, culture
differences and diversity around the area. Our goal is to
make tourist that visit Homestay Kampung Baru Salong
learned about the history, culture, local activities and local

Entertainment lifestyle about the place. Tourist that visited Homestay
Enjoyment Kampung Baru Salong will become more empathetic and
respectful towards other cultures as well as towards their
Memorable own surroundings after they visited this place.
We see a colony of bees in action to collecting pollen and
nectar from the farm’s many plants and trees. We also can
see an experienced beekeeper makes an appearance during
one of the demonstrations, collecting raw honey from
beehives whilst being surrounded by thousands of flying
stingers
Cooking Puding Diraja
The making of Puding Diraja is one of the best enjoyment
that we expericence when at the Homestay Kampung
Salong. The enjoyment of learning the dish that were pass
down generation to generation was an honor to learn from
them. It's one of the iconic dishes or dessert that we learn
to make. Not only we learn about the dish but also
enjoying the dish itself the taste of the iconic Pekan dessert
were one of the best enjoyment we had so far at Homestay
Kampung Salong.

Jungle Trekking local jungle
Morning we had a jungle trekking at the nearby forest
which got a lot of interesting thing whithin the jungle. The
track take us about an 30 minutes walk of uneven terrain
that were many obststical front of us. One of the obstical is
walk thru the river, climb over a falling tree and much
more. The experience is the one of the memorable thing
that we all can't forgot. The hospitality that we given by
the host were amazing and also the nature that makes it the
most memorable experience ever!

4.2 Sustainable CBT Program DETAILS
PARTICULARS
 By arranging as many events and festivals
PROGRAM CULTURAL NIGHT as possible, to promote traditional arts
and dances; and subsequently, inviting
PROGRAM TRADITIONAL GAMES people to visit and
learn traditional culture.
PROGRAM TRADITIONAL DANCE
 Traditional sports and games are a means
to convey values of solidarity, diversity,
fair-play, inclusion, and cultural
awareness.

 by organizing regular competitions
on traditional dances, at local and national
level, in order to sustain the prosperity of
national culture.

4.3Linkages Mapping tourism resources at Homestay Salong

4.4Interpretive Guiding for CBT Activities (COPY)

PARTICULARS DETAILS
Nature Trail Interpretation
Nature Trail interpretation because can be used in
CBT activities they can visit at the place that you
are and nature trail the village place that is
designed to be visited by many visitors in order to
attract all visitors. For example, in an adventurous
mood, try out some of the challenging off-road
driving routes that'll through the jungle and

Interpretive Centers swamp areas. These routes are only accessible by
Interpretive Panels 4-wheel drives and promises to offer excitement
Demonstrate basic food handling skills to thrill-seekers. And also if interested in jungle
trekking, it will be a good idea to hire a guide to
lead through some of the natural surroundings.
Chini Lake is a suitable place.

Visitor centers serve as portals to a "spirit of
place." Because can be used in CBT activities they
are facilities that prepare visitors physically, and
mentally to experience a special place and ideally
guide people to a "sense of place". For example
they provide they welcome visitors and provide for
their physical comforts and needs eg. Cafe, toilets
at the place which is Kampong Baru Salong and
Ukm.

Interpretive signs are static objects in a dynamic
environment. For example the sign, panel,
information board is competing with the
environment, sunshine, rain, flora and fauna.
Visitors must feel that reading these signs is worth
the effort. Kampung Baru Salong have all things
complete.

To maintain effective personal hygiene when
working with food as per establishment
requirements. In a food business it is really
important, as you know, to provide food which is
safe to eat. As a food handler this is your
responsibility. If want to have happy customers
who return again and again to your establishment,
there are some simple rules which must be

followed to maintain food safety. So should
maintain the food hygiene for them.

5.0 MARKETING COMMUNITY BASED TOURISM

5.1 Suggest and discuss 8P’s for the study area

TYPES OF 8P’S DETAILS

Product The product that Homestay Kg Baru Salong provide to the visitor is the
demonstration process of teaching someone on how to make traditional wau
pungguk in a step-by-step process such as how to play wau pungguk .This can
help develop the community by promoting the product, especially for foreign
visitors in order to share our culture to them​

Partnership The partnership is with JKKN and MOTAC

Place Venue is important to ensure the product can be promoted well. Tourists can
enjoy package activities by staying at Homestay kampung salong

Price For the price we will provide a pricelist to let them know what are they have to
spend for

Promotion Using marketing tool to promote the product in social media such as facebook ,
instagram and whatsapp .

People the target market for this package is people who visit Homestay kampung salong
and students from ipt for example polytechnic or university

Process The process of planning and any costing related to their packages .

Program The best programming is offer exclusive programming

Customer will puchased product based on their interest

5.2 MARKETING PLAN FOR
CULTURE









CHAPTER 6: IMPLEMENTATION AND MONITORING

6.1 Create indicators to monitor the performance of Community Based Tourism in your study
area

NO INDITORS PARTICULARS DETAILS

1 Percentage of locals who  General

believe that tourism has knowledge

increased their:  Communication

skill

 Relationship with
outsider

 Self-esteem

Effects of tourism on community Percentage of locals who  Cultural change
believe that tourism has
positively changed their  Increase
lifestyle and surrounding industrial
development

 Shapes of

community

2 Local community participation Percentage of goods and  Increase the

services supplied by local Industrial

community:  Local community

skills

 Confident

3 Product quality Percentage of tourists who  Frequent

are satisfied with organizing

environmental/cultural cultural event

experiences  Growth of local

economic

4 Achieving equitable distribution of The amount of funding  General

tourism funds/benefits across the acquired by the  Signage
community community for:  Marketing

5 Professional and personal Percentage of locals who  Potential

development are with their career path  Talent
in tourism

 Knowledge

Frequency of training  Increase

programmes and levels of knowledge

participation  Gain the local

participation

 Increase the
communication
skill

6 Operation and support of Number of participants  Associated will

community based enterprises involved in tourism related be created

businesses

7 Environmental management Training of participants on  Planning

system and environment cultural environmental  Changing the
initiatives issues ideas to sustain

the

environmental

 Self-
responsibility