Metrics Report - May 2016

2016 MAY
METRICS REPORT

OVERALL SNAP SHOT : Insurancefraud.org

April 2016 May 2016

60000
45000
30000
15000

0

Unique Visits Pg views 1st Time Returning

Year to Date Totals

Jan 1, 2015 - June 1, 2015 Jan 1, 2016 - June 1, 2016

300000

225000

150000

75000

0 Visits Pg Views 1st Time Returning
Unique

PAGE VIEWS BY MONTHS (2015 & 2016)

Purple = 2015 Blue = 2016

January 17500 35000 52500 70000
February

March
April
May
June
July

August
September

October
November
December

0

TOP 5 MOST VISITED PAGES

April 2016 May 2016

2600
1950
1300

650
0

Stats WC scams News Report Fraud Fraud: why worry

Top 50 MOST VIEWED PAGES: May 2016 (1-50 in order listed)

1. Stats 24. med id theft 48. Articles on insurance fraud
2. WC scams 25. victim impact statements 49. members only
3. Fraud why worry 26. About us 50. publications
4. News 27. how big is $80M
5. Report fraud 28. articles about insurance
fraud
6. HOS 29. news releases
7. Discount med cards 30. insurance fraud who cares
8. State fraud bureaus 31. truth or consequences
9. Arrests & convictions 32. faces of fraud
10. Fraude de seguro 33. join the coalition
11. Scam alerts 34. Fraudes...de trabajo
12. Staged crashes 35. login
13. False med claims 36. outreach materials
14. Agent, insurer scams 37. Join the Coalition
15. Windshield scams 38. reporters
16. Contractor scams 39. Fraude...de aire o bag
17. Fake health plans 40. model insurance act
18. auto repair scams 41. insurer requirements
19. dental fraud scams 42. fraud events
20. fraud of the month 43. $200K life policy
21. Fraud hotlines 44. Airbag scams
22. insurance fraud news 45. fraud tracker
service
23. Statutes 46. legislation
47. McGraw murder

% OF MOBILE VISITORS (iOS, Android, BlackBerry)

IOS Android BlackBerry

8000 April May

6000

4000

2000

0
January February March

FND & FNW SUBSCRIBERS (YTD i.e January 1st - 1st of each month)

FND FNW

4000

3000

2000

1000

0

January - February March April May June

DATABASE TALLIES - ARRESTS & CONVICTIONS

May 2015 May 2016
15 22.5
Auto 7.5 30
Biz

Contractor
Disability

Drug Diversion
Homeowners
Agent
Liability
Life

Med False, Claims
Med ID theft

Medicare/caid
Underwriting
WC
0

SOCIAL MEDIA - 2015 vs. 2016

Twitter Engagement - (according to Twitter analytics)

2015 2016

January 4
February 6

March
April
May
June
July

August
September

October
November
December

0123

Facebook = Engagement % (According to Sprout Social)

2015 2016

January
February

March
April
May
June
July

August
September

October
November
December

0 1.5 3 4.5

Metrics Month/Year

Jan. 1 – June 1, 2016 May 2016
(YTD)

Visits 167, 867 31, 925
Unique Visitors 159, 282 30, 196
294, 041 55, 558
Page Views 22 secs. 21 secs.
Avg. Visit Duration/
76.66% 76.81%
page 143, 930 27, 113
Bounce Rate 15, 352 (9.49%) 3, 083 (10.21%)
1st Time/New Visits 02m 49 secs. 2m 44 secs.
Returning Visits
Visit time avg

ALEXA RANKING
Domestic - 179, 482 (down)

SEO/SEM - KEYWORDS to use to send traffic to our site
workers compensation fraud
insurance fraud
$80
report insurance fraud
what is insurance fraud

TOP 5 non-search engine REFERRERS (according to open tracker)
intranet.opr.statefarm.org
facebook.com
fraudny.com
davidmorse.com

carinsurancecomparison.com

Sites linking to us (according to Alexa.com)
cnn.com
aol.com
ca.gov

wikihow.com
wsj.com