2109 Kingdom Booklet Draft 3

6 Principles of
Kingdom Success



Eric Dunavant
Mindset Disruption Strategist

Eric L. Dunavant is an author, speaker, consultant, serial entrepreneur, and philanthropist
who has been in the financial services industry for over two decades. Eric has been
featured in a variety of media outlets such as New York Times, Wall Street Journal, and
Business Insider. He has worked with Top Wealth Advisors and received multiple awards
and accolades in the area of business and finance. Eric has dedicated his life to his family
and the fight against world poverty. Eric's greatest passion is to empower those on the path
to abundance to create transformation that lasts for generations.

Over 20 plus years of serving purpose driven families and businesses has shown us that
there is a consistent theme among those who build generational prosperity. These 6
Principles of Kingdom Success have been developed from thriving partnerships and became
the foundation of thoughtfulness future successful outcomes. As you are on your journey, we
hope that these principles will serve as a guide to help you redefine success by challenging
social norms and balancing family and finance to build generational prosperity.

Principle #1:

Your Top Asset is Your FAMILY

Assets and liabilities make up a balance sheet. But a balance sheet is just a
financial record at one point in time. It says nothing about your heart, purpose
or future. We believe your top asset is the asset you would still need to protect

if everything else was gone.

“When we began running our business, we did so with the focus of its
impact on our relationships and our family. Family was a consideration
when we picked a place to live and with our day-to-day schedules. As our
family grew, we continued the intentionality of family but with a focus on

issues such as estate planning, investment planning, tax planning,
kingdom impact through giving, as well as discussions about “how much is

enough.” Today, we continue similar conversations on a regular basis,
maintaining a security margin for change and flexibility with ever-changing

life events. Being intentional with our finances has provided our family a
sense of security and freedom that has allowed us to do more than we

could have imagined.”

– Kingdom Business Owner, Colorado Springs, CO

Principle #2:

Your Top Investment is Your BUSINESS

In our experience, there is no investment with greater potential than the
business you are running. The majority of wealth we have seen created came

from those who invested in their own business or career. Additionally, your
greatest ministry opportunities will most likely occur in the marketplace rather

than church or the mission field.

“As a founder of a business that has seen amazing financial
blessings, I've seen first-hand that my business is probably my most

important investment of both time and energy.
Today, the marketplace has become an incredibly important forum

for conveying Truth in a gracious way, so my goal is to invest in
building relationships within and outside our company to serve as a

'light' for others.”

– Kingdom Business Owner, Fort Collins, CO

Principle #3:

Your Control of Money is Finite

We’ve seen many plans created in an attempt to have wealth pass among
generations as long as possible. This often requires strategies that try and
control money beyond the grave. The challenge is that money is not relational.

In our experience, trying to control wealth beyond your lifetime and
relationships never ends well.

“The importance of communicating and training up the next
generation cannot be underestimated. We have begun involving our

kids in our wealth transfer and generosity discussions and asking
them to provide input and decision making in the process. We are
hoping the next generation has a little less of a learning curve as they
pass these strategies on to their children. It is an intentional process

that requires hard conversations, honesty, and vulnerability.”

– Kingdom Family, Minneapolis, MN

Principle #4:

Transformation Happens in Relationship

Our primary focus is to help families inspire wisdom through their
relationships. Why does wisdom matter? As Ron Blue once said, “Money will

never turn into wisdom, but wisdom may turn into money.” We know that
passing wisdom won’t be done in the conference room of any advisor.

It’s going to happen in relationship and relationship most often takes place
in your living room!

“It was in our living room that we were inspired to be generous with
our adult children now, instead of when we are gone. The result for
our children has been an immediate financial legacy which should
carry on for years, but this also built a relational legacy and a spiritual

legacy which we now actively pass on to our children and
grandchildren through travel and intentional conversations.”

– Kingdom Family, Austin, TX

Principle #5:

Generosity Defeats Scarcity

When we look at our lives, do we see a world of scarcity or abundance?
Generosity has the ability to shift a mindset of scarcity to a mindset of
abundance. Unfortunately, most families don’t give more because no one has
ever told them they can. In our experience, most families have the capacity to
increase their giving 3 to 10 times without impacting their lifestyle or long

term aspirations.

“We set up our estate to give everything to charities of our choice,
but realized a large percentage of this could be done immediately
without changing or impacting our lifestyle. Now, we are giving nearly

4 times as much per year in a sustainable manner.

We’ve always enjoyed watching large earth moving equipment doing
in minutes what it would take me months to do with a shovel. Today,

we enjoy giving more than we ever thought possible and watching
God replenish the supply.”

– Kingdom Family, Cincinnati, OH

Principle #6:

Today Echoes Through Eternity

In a world of abundance, how do we think about making an impact on eternity
and does it matter? In the financial industry we have seen countless

strategies where the goal was to build wealth without an underlying purpose.
This life passes quickly and 100 years is not a long time in the scheme of
things. Our life is like a blip compared to eternity. Are we going to live a life
focused on ourselves or will our story live on?

“Our time invested into successful careers is now gone. The echoes
of business accomplishments are basically nothing but a few line

entries in corporate records and a few old relationships. We want to
make the legacy of the last part of our lives significant relationally for

longer than our careers.

Today we are free to concentrate on our most valuable relationships
“with eternities values in view.” “Only one life, twill soon be past.

Only what’s done for Christ will last!””

– Kingdom Family, Houston, TX

We hope that these principles can serve as a guide to your family
and your business as you walk through your own journey of
redefining success.

Here are some resources we have found, that can provide greater
insight into each principle:

• Your top asset is your family:
RAISED HEALTHY, WEALTHY, & WISE by Coventry
Edwards-Pitt

• Your top investment is your business:
THE 9 TO 5 WINDOW by Os Hillman

• Your control of money is finite:
THE INFINTE GAME by Simon Sinek

• Transformation happens in relationship:
THE ANATOMY OF PEACE by The Arbinger Institute

• Generosity defeats scarcity:
I LIKE GIVING by Brad Formsma

• Today echoes through eternity:
LOVE DOES by Bob Goff

If you would like to discuss these principles or how you can begin
to put your family on a path to generational prosperity, please
reach out to us.

www.EricLDunavant.com / www.EricL360.com