YEP Booklet_converted

youth entrepreneur program

Innovation
Academy

SCMBA OFFICERS President
Mandwel Patterson Vice President
Steve Perry Secretary/Coordinator
Will Dent Treasurer
Darlene Knott

SCMBA BOARD OF DIRECTORS
Ken Hill
Raymont Johnson
Janelle Lee
George Lemon
Steven Meeks
Stephen Schillig
Brenda Stevens
David Reliford
Diane Robinson
Wanda Young

SCMBA STAFF

Leonard Stevens CEO

Amilah L. Johnson-Williams Office Manager

Juanita Gray Marketing & Membership Coordinator

Lydia Lee Program Director

Skyler Parks Dir. of Business Growth & Development

Stark County Minority Business Association
222 Market Ave. N. | Canton, OH 44702 | 330-458-2083

2

Program Schedule

Module Description/Activity

Module 1 What is an Entrepreneur?
April 5 Coach - Ken Peterson
Facilitator – Brenda Stevens
12:00 – 2:00
The Idea Factory
Module 2 Coach - Nate Chester
April 12 Facilitator - Amilah Johnson-Williams
12:00 – 2:00

Module 3 Business Plan/Mission/Vision Boards
April 19 Coach - Ralph Lee
12:00 – 2:00 Facilitator - Brenda Stevens

Module 4 Logo Design, Branding and Product Marketing
April 26 Coaches - Lydia Lee & Terry Lee, Jr.
12:00 – 2:00 Facilitator - Amilah Johnson-Williams

Module 5 Digital Literacy,
May 10 Elevator Pitch and Pitch Challenge Prep with selected Judges.
Facilitators - Brenda Stevens, Amilah Johnson-Williams, Lydia Lee
4:00 – 6:00

3

Program Overview

The Youth Entrepreneurship (YEP) program, developed by the Stark County Minority Business
Association (SCMBA), is designed to cultivate promising young students, and help them turn their
ideas into a business. Students will be exposed to various community and business leaders, and
they will hear about how their ideas were turned into thriving businesses.
The YEP Program will select 12 eighth-grade students from Crenshaw Intermediate School in
Canton, Ohio, to participate in the Innovation Academy. Students will meet for five (5) weekly
sessions for two (2) hours. Each weekly meeting will include a module with instruction, sharing
from a facilitator, Innovation Stations, and a visiting entrepreneur who will serve as a speaker and
Coach for each session. At the end of the five-week program, judges from the business
community will be on hand for the ending ceremonies and the YEP-Pitch Challenge.
The students will be paired in groups as they go through each module. They will participate in
“think tank” games and activities which will lead them towards an idea that they can expand into
a business.
At the end of the 5 modules, students will be able to pitch their business idea to the community
judges. The final session will include preparation for the YEP-Pitch Challenge where students will
connect their passion with the solution to a problem or product that they developed. Students
will be challenged to present their business idea to a panel of judges who will assess each pitch
and determine a winner.
There are gifts for participating students and a cash prize for the winners of the
YEP-Pitch Challenge.

4

20 Essential Entrepreneurial Words

1. Entrepreneur/Entrepreneurship - a person who starts a business/the activity of starting businesses for
profit
Example: The entrepreneur took a big risk when she quit her job and decided to pursue her idea of
creating her own technology start-up.
2. Venture - a risky project or business idea
Example: My latest venture is developing a new smartphone application. Even though it’s a risky
venture, I’m hoping I’ll find some big investors!

3. Profit - financial gain
Example: Entrepreneurs take financial risks with the hopes of profiting from their business venture.
4. Start-Up - a newly established business
Example: When it first started, Dynamic English was a start-up language institute! The founders, Ted
and Andrew, are both entrepreneurs.

5. Investor - a person that puts money into a project or small business, with the hope of eventually
receiving profit
Example: Stark County Minority Business Association is an organization whose funding is provided by
investors who believe in minority-owned and women-owned businesses.

6. Accelerator - an organization or project that promotes or supports the fast growth of small
businesses.
Example: Stark County Minority Business Association is a successful start-up accelerator providing
opportunities for mentorships and guidance.
7. Incubator - an organization or space dedicated to supporting new business ventures.
Example: The organization ABCD, Inc. in Canton, Ohio houses incubator companies by giving them
the necessary office space and professional support to grow.

8. Networking - to increase your community of professional connections
Example: Networking is key for entrepreneurs. It’s a great way to develop relationships with potential
investors and other entrepreneurs!

9. Copyright - the exclusive legal right to use and reproduce literary, artistic, or musical material
Example: The small photography business created a detailed guide to sell to photographers in training.
They were sure to copyright the book so that it wouldn’t be reproduced by a different business.

10. Patent - authorization or license granted to an inventor that prevents others from making, using, or
selling their invention
Example: We got a patent for our artificial limb technology so that another company wouldn’t steal
our invention.

5

20 Essential Entrepreneurial Words

11. Trademark - a symbol, words, or a phrase officially registered for a company
Example: An important part of developing a company’s brand is to be sure it has an official trademark.
12. Side hustle - slang for your side project or business
Example: I work full-time, but my side hustle is a little start-up that does graphic design and media
work.
13. Risks - to make choices with uncertain outcomes
Example: Taking risks is a huge part of entrepreneurship. When they started their own company, they
invested large amounts and quit their jobs, even though they weren’t sure their business would
succeed.
14. Launch - to initiate, start or release
Example: The start-up is launching its first product next week. Hopefully, it will be successful!
15. Pitch - to propose a business idea, usually with the goal of obtaining a contract or funding
Example: We pitched our idea to the board of the company, and they gave us the funding we needed
to begin the project!
16. Associate/partner - when two people start a business, they’re each other’s associates or partners
Example: My business partner and I met in college, and we’ve been working together on business
ventures ever since!
17. Outsourcing - obtain goods or resources from a source outside your company
Example: We do all of our creative work in-house, but we outsource the production of our actual
products.
18. Strategic alliance - a relationship between two companies that helps both companies reach their
goals
Example: The architecture start-up and the landscaping start-up formed a strategic alliance to better
support each other’s businesses.
19. Capital - wealth or assets available to invest in a project or business
Example: Capital is absolutely necessary to start a business! That’s why entrepreneurs spend so much
time chatting with donors!
20. Venture capital - capital invested in a project where there is a significant risk
Example: The venture capital firm invested in their project to create a new online storage system.

Source: Start-Ups: Key Entrepreneurship Vocabulary — Dynamic English | Private English Lessons

6

Essential Learning Outcomes

O Key concepts and knowledge of entrepreneurship and its application in recognizing and exploring
products/services and process opportunities

O Key concepts of understanding and expressing innovative ideas within the structure of an organization
O How to design creative strategies for pursuing and developing new opportunities
O Understanding how to secure and manage financial resources within an established organization
O Work effectively with a team of diverse individuals with diverse skills, experiences, and be able to reflect

on their own experiences
O Appy new ideas, methods, and ways of thinking
O Engage with a range of stakeholders to deliver creative and sustainable solutions to specific problems

7

youth entrepreneur program

Mod 1
What is an
Entrepreneur?

8

Day 1 - Module 1
What is an Entrepreneur?

Notes to Coach/Instructor - During this module students will learn the
meaning of what entrepreneurs do, how they come to own their businesses,
and how their background served as a foundation to help them start their
business.

A video of successful businessmen and women of various means will give
them examples of real-life experiences and a guest Coach will "tell his/her story"
of how they came to own their own business and become an entrepreneur.
Students will have an opportunity to ask questions and interact with guest
Coach.

During the telling of the Coach story, the emphasis should be placed on how
the entrepreneur sought to solve a problem or create a solution to a
problem. The Coach's story should include examples, historical context, and
how their business is now making life easier for their customers and their
family. Perhaps the business is serving a need to satisfy a culinary need, or
service.

After telling the story, the coach should give students an opportunity to ask
questions.

The Yummy Brothers Kenny Peterson - Entrepreneur

9

Day 1 – Module 1
Time Line

Duration Detailed Description/Activity Docs
10 min Introduce the module and Coach

17 min Classroom Facilitator will introduce the module and start the video. Video
20 min After both videos are done, Facilitator will introduce the guest 4:57
Coach, Kenny Peterson.

Introduction of Daymond Johns and “How I Got Here”
https://www.youtube.com/watch?v=PNgnniCdO_o

Video Video
Facilitator will process the Daymond Johns story and introduce The Yummy
Brothers and show Their video.
“The Yummy Brothers Inspire Kid Entrepreneurs – The Cookie Business”
https://www.youtube.com/watch?v=XQ4RESzO2wI

Guest Coach will Tell the Story Doc 1:1
Refer to reading in Coach’s handbook which illustrates “How to tell your story”.
You will find the link for the video to be used in your module packet as well.

Please bring a sample, example, or object that describes your business so
students will be able to associate what you do with your business.

15 min Questions and Feedback
Coach will lead a discussion on entrepreneurship. Give students an opportunity
15 min to ask questions about your story and how you got started.
25 min
Ask students questions such as: Do you know an entrepreneur? Have you ever
thought about becoming an entrepreneur? Doc 1:2

Break

Growth Lab
Students will be placed into groups and will remain in those groups for the
duration of the program. In their groups, they will read an article on failure vs
success.

Students will then work in their groups to brainstorm ideas for their business.
The facilitator will help them come to a consensus on a product or service.

Students will be prompted to begin thinking about a problem they would like to Doc 1:3
solve either in the community, their neighborhood, their own home, or their
family. They will vote on the product they will develop and be prepared to begin
the next phase of the project.

10

Success vs. Failure:
Three Elements for Starting a Successful Business

Starting a business can be both exciting and risky. On the upside, the thought of being your own
boss is appealing to many people. Coupled with an innovative idea or a different way of offering
a product or service, the business may produce a comfortable lifestyle or perhaps, over time,
become a large business.
However, the fear of failure deters many perspective folks from entering the ranks of
entrepreneurship. Often there is no direct line to success or failure when operating a business.
The reality is that most businesses operate with mini successes and failures along the way. The
successes deserve to be celebrated, while the failures should be considered lessons for learning
moving forward. Yet many startup businesses don’t survive for long.

There are many reasons why start-up businesses fail. The SBA attributes most business failures to a
lack of experience. So, how do prospective business owners equip themselves with the experience
needed to ultimately succeed in a business? Business owners need to be armed with three
important success factors. These success factors include business planning, financial knowledge,
and a marketing approach.
It is also essential to have knowledge about the industry you plan to delve into. We have heard
that knowledge is power. Such knowledge may increase opportunities for your business success
while significantly reducing the odds of failure.

11

Success vs. Failure:
Three Elements for Starting a Successful Business

Understanding the important elements of success factors that drive business is critical to
succeeding within a given industry. Here are the important basic elements of the key success
factors to gauge the feasibility of your business venture:
Business Planning
Businesses don’t plan to fail; they fail to plan.
Take the time to plan for a successful business by building a road map that will detail how you
expect your business to function. Develop a strategic direction for your business that differentiates
your business from that of your competition.
Do thorough research on your industry. Find out as much as you can from industry research
reports such as First Research and EASI Demographics, which can usually be found at your public
library.
Financial Knowledge
Create a breakeven analysis. Know how much monthly revenue you will require to break even.
Equally important is to know what time during the month you will break even. Do you still have
time in each month to earn a profit?
Prepare properly for funding your business by knowing your options.
Marketing Approach
Prepare a market feasibility study. Be sure that your business is viable and that your product or
service can be supported. Develop a marketing strategy prior to starting your business.
A pre-assessment questionnaire of 11 attendees from a recent Florida SBDC at the University of
South Florida Sarasota-Manatee Quick Start Series revealed that the attendees were unfamiliar
with 58% of many important aspects related to running a business. Yet, after the Quick Start
Series, the post-assessment survey showed that these attendees gained 86% familiarity with the
knowledge, insight, and information needed to successfully run a business operation. This
significant quantifiable result increased the expertise of these attendees, which may very well be
the secret sauce for a successful business venture.

Source: https://sbdctampabay.com/success-vs-failure-three-elements-for-starting-a-successful-
business/

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by David Masters How to Tell Your Business Story
Dec 17, 2013

Stories are what makes us tick as human beings. We imagine our lives as a story and doing so
gives us meaning and purpose. Stories help us feel like we're part of something bigger than ourselves.
A story tells the journey of a hero (or heroine) facing and overcoming a major challenge. The hero
encounters setbacks along the journey, but through his persistence, he emerges out the other side a
better person, with newly won wisdom.
Business is all about facing challenges. The act of setting up and running a business is a challenge in itself.
But more than that, all sustainable business models are based on helping customers overcome challenges in
their own lives.
As such, the world of business is full-to-bursting with stories. Your business has a multitude of stories to
tell. You have your own story to tell. You also enter into the life story of each of your customers, giving
you a plethora of stories of how you help people.
Telling powerful stories about who you are and how you help your customers makes you stand out from
the competition. Knowing your story gives you new energy. No longer will you have only a bottle of
distilled passion, but a constant well-spring of inspiration.
In this tutorial, I'll guide you through two key ways of telling your business story.
First, we'll look at how to tell your business story from your point of view. This is essentially a way of
pulling together your business plan into a narrative and provides something you can return to whenever
you're looking for your why.
Second, we'll look at why the customer is the real superhero in your business's story, and at how you can
position yourself as their perfect sidekick. As part of this, we'll consider ways of getting your customers
to tell your story for you. As they're your business heroes, it makes sense for you to let them be the
bards around the campfire too, telling of your place in the epic of their lives.
Getting your customers to tell your story for you is a fantastic way of marketing your business.
While I'll show you what it takes to start exploring your story, remember there is no right way to tell a
story. We all are natural-born storytellers, and our creativity and life experience mean we tell stories in
different ways. Part of what makes your story unique is how you combine the elements that form your
narrative.
On top of that, remember that while your business is trading, your business story is never done. It's still
being told in the day-to-day work of your business.
With that clear, we're ready to go. Let's get started!

13

by David Masters How to Tell Your Business Story
Dec 17, 2013

1. Telling Your Business Story

Your business story is about how your business came to exist, your purpose in the world, the challenges
you've overcome to get to where you are today, and the challenges you might face in the future.

In the following steps, I'll show you the elements you need to create your business story.

Step 1: Visit Your Business Heritage
Before telling the story of where your business is today, it can be helpful to dig into the past. This
gives you a sense of being part of a bigger story and provides direction and inspiration for your day-to-
day work.

You don't have to narrowly look at the history of your own business. You can tell the story of your
personal past, too. Who or what inspires you? For example, knowing that my grandfather worked his
way out of extreme poverty by starting his own business inspires me to be the best I can be in my
own business.

The following questions can help you get started in digging up your business heritage:

 How and when was your business started?
 Who are your business heroes? What do you find inspiring about them?
 What struggles has your business overcome? How did it emerge stronger from those

struggles?
 What was the first product or service you sold? Who was your first customer? What did

you learn from that first sale?

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Step 2: Inject Purpose
Both stories and businesses need a driving force to push them forward and keep them moving. Your
current business story is driven by your elevator pitch. This summarizes what your business does, and
what makes your business a unique character in the broader story of the marketplace.
Your business goals provide additional forward momentum. Your goals are the challenges that shape
your business story.

Step 3: Add Values
Values add another dimension to your business story. Values are essential to all storytelling. In any
story, we want to see how the hero will overcome the challenges he faces while staying true to his
values.
Your goals drive your business forward, while your values keep your business rooted in a deeper
purpose and give your work meaning.

14

by David Masters How to Tell Your Business Story
Dec 17, 2013

Step 4: Lookout for Monsters!
Goals aren't the only challenge your business faces. You've also got to keep your eyes open for lurking
threats. These monsters could throw your business off course and threaten its very existence.

An effective hero keeps his eyes open for both threats and opportunities. Your business should, too.

Step 5: Form a Superhero Squadron
Not even Superman has what it takes to go it alone all the time. As you're not Superman, you're likely to
need all the help you can get in your business. That's why your Mastermind Group is essential to
creating a successful story for your business.

Step 6: Weave Together the Narrative
The elements of your business story are like the scenes in a play. It's up to you to weave them together
into a compelling narrative. Some of this will be written down. Much of your story will only play out in
the day-to-day running of your business.
No matter how good you are at keeping your eyes open, there will still be monsters that blindside you,
and golden opportunities that seem to appear from nowhere.
That's the nature of the story — its magic doesn't always make sense.

Enjoy your story as it unfolds but remember you're at the helm. You don't get to choose all the
challenges and threats that you face, but you do decide how to react. That's your power as the hero of
your business story.

2. Getting Your Customers to Tell Your Story

Your business story is mainly for your own use, to guide you as you make business decisions. Some
elements — such as your elevator pitch, your values, and your business history — you may make public
as part of your marketing. But most of it you'll keep to yourself. That's because your customers aren't
interested in your business goals, or the threats you see on the horizon.
What they want to know is how you can help them.

As such, when you want to use your story in marketing, your best bet is to get your customers to tell
their stories of how your business has helped them.

Your customers are the superheroes of their own lives. You're just a sidekick in one small aspect of their
story. You're there to help them achieve their goals. Position yourself that way, and your customers will
feel like you get them.

Step 1: Understand Who Your Customers Are and What They Need
Even before you've started asking customers how your business has helped them, you can tell your
business story from their point of view. To do this, you must create a customer avatar, so you begin to
see the world from the point of view of your customers.

When you know what your customers need, you can appear on the scene at just the right moment to
save the day. Isn't the life of a hero great?

15

by David Masters How to Tell Your Business Story
Dec 17, 2013

Step 2: Collect Testimonials and Reviews
Once you've started helping customers, the easiest way of getting them to tell your business story is to
collect testimonials or reviews.
Testimonials and reviews are great because they're short and sweet, and require little effort from your
customers, so you can collect lots of them.
If you're running an eCommerce site, make reviews a key feature. Most eCommerce platforms have
apps available that allow you to collect reviews.
For service providers, we've got a helpful guide on collecting testimonials from your clients.
Tip: You can also collect testimonials by tracking mentions of your brand on social media. Take
screenshots of any tweets or Facebook posts where customers explain how you've helped them. It's
always best to ask permission before using these in your marketing materials.
Step 3: Conduct Case Studies
Reviews and testimonials are rapid-fire ways to get your customers to tell your business story. They're
easy for current customers to write and quick for potential customers to read.
But some potential customers will want a meatier story that goes in-depth on how your business can
help them. That's where case studies come in handy. If reviews are like flash fiction, then case studies
are more like short stories.
Your Story Is Never Done
Your business story continues for as long as your business exists.
Over time, as your business grows and develops, be sure the stories you're telling grow with you.
Stories are never static, so embrace the change that comes with being part of a story.

16

Notes to Coach/Instructor

• During this module, students will work through an exercise to come up with their product or service after
learning about other successful teen entrepreneurs and their services and products.

• Students will be divided into 4 four groups with three students in each group.

• This session will allow students to talk through the problems and issues our families face on a day-to-day basis,

yyoouutthheennttrreepprreenneeuurrpprrooggrraamthe problems of our community, and the concerns of our world.
m• They will have an opportunity to talk through these issues and form a consensus to develop a business.

• Students will also explore their own talents and interests and discuss how starting with that thought in mind
can often lead to a rewarding path of entrepreneurship.

• A video of successful entrepreneurs of various means will give them examples of real-life experiences.

• This session will also introduce Mikaila Ulmer, who has been to Stark County and is a member of SCMBA.

MMoodd 22• Mikaila has been on ABC, CBS, Shark Tank, and several other shows, magazines articles.
EEnntteerr tthhee

IIddeeaa FFaaccttoorryy

Mikaila Ulmer – Entrepreneur Nate Chester - Entrepreneur

17

Notes to Coach/Instructor

• During this module, students will work through an exercise to come up with their product or service after
learning about other successful teen entrepreneurs and their services and products.

• Students will be divided into 4 four groups with three students in each group.

• This session will allow students to talk through the problems and issues our families face on a day-to-day basis,
the problems of our community, and the concerns of our world.

• They will have an opportunity to talk through these issues and form a consensus to develop a business.

• Students will also explore their own talents and interests and discuss how starting with that thought in mind
can often lead to a rewarding path of entrepreneurship.

• A video of successful entrepreneurs of various means will give them examples of real-life experiences.

• This session will also introduce Mikaila Ulmer, who has been to Stark County and is a member of SCMBA.

• Mikaila has been on ABC, CBS, Shark Tank, and several other shows, magazines articles.

Mikaila Ulmer – Entrepreneur Nate Chester - Entrepreneur

18

Day 2 – Mod 2
Time Line

Duration Detailed Description/Activity Docs
10 min
20 min Introduce the module and Coach

40 min Classroom Facilitator will introduce the module and start the video. After the video is
15 min done, the Facilitator will introduce the guest Coach, Nate Chester.
20 min
25 min The facilitator will talk about various problems and issues that affect each of us during Doc 2:1
our daily lives. Article
15 min
Read Article – 13 Business Suggestions Video

The online publication of Inc. features a great article that we will use to help start
students on a decision-making path to develop and start their business.

The Article, 13 Great Businesses for Kids and teens to start this summer! (Anna Meyer,
2021) After reading the article, the instructor will ask students to name the things that
stood out to them the most about the teen entrepreneurs.
Video

SCMBA presenter/facilitator will introduce Mikaila Ulmer to students and talk about her
connection to Stark County and SCMBA. Students will watch a video of Mikaila telling
“her story” of how she started her business,

Me and the Bees Lemonade. https://www.youtube.com/watch?v=9C4FciWnruc

Break Doc 2:2
Rising Young Entrepreneurs PPT

This PowerPoint presentation led by the presenter/facilitator will showcase a diverse teen
entrepreneur lineup with various business ideas and creative services and products.

Growth Lab - Activity – Three in Thirty

Students will work in their groups to select a business to start. Doc 2:3

First students will work independently to propose 3 businesses and each student will Post-it
propose their idea and students will expand on everyone’s idea. notes,
White
Each student will expound on the suggestions of their teammates. Paper,
Black
This way, each suggestion feels like one the students have all had input on. Markers

Students will be prompted to begin thinking about a problem they would like to solve
or businesses they would like to start on their own.

They will vote on the product that they will develop and be prepared to begin their
next phase of the project.

Debriefing

Students will summarize the module and process their thoughts on what it would be like Doc 1:3
to be a Young Entrepreneur.

19

13 Great Businesses for Kids and Teens
to Start This Summer

Make some cash--and learn about being your own boss--this summer

Instead of taking a summer job, why not work for yourself? If you start your own business, you can
earn some extra cash and be your own boss. You'll learn lessons that can last a lifetime. Just ask Mark
Cuban, Richard Branson, and Elon Musk.
These famous billionaires all started businesses before they were 18 years old. Cuban sold garbage
bags to his neighbors, and Musk built and sold a space-themed video game called Blastar. They were
both 12 years old.
As for Branson, he bred and sold parakeets to fellow classmates one summer when he was 11 years
old. When he returned to school in the fall, his mother opened the cages and freed the birds. Coming
up with a new plan for winter break, he tried selling Christmas trees, but they never grew because
rabbits got to them.
"If it wasn't for those first few failures, the future successes would never have happened," Branson
wrote of his early business attempts.
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So, if you--or any aspiring entrepreneurs you know---
are looking to take your first dive into business, here are a few
ideas to get you started.
1. Social media marketing
If you're fluent in Instagram or TikTok, you can offer your expertise to local businesses that need help
marketing, like your local pizzeria or frozen yogurt shop. In eighth grade, Temper Thompson started
online marketing, and by age 17, he was earning $30,000 a month selling online marketing courses.
2. Facemasks
To help curb the spread of Covid-19, the Centers for Disease Control and Prevention is still
recommending wearing masks for the unvaccinated. Since these accessories aren't going anywhere
anytime soon, consider sewing and selling masks with fun designs, local school or sport team logos,
or personalized with customers' favorite colors. Sisters Marley and Zoe Macris of Snohomish,
Washington, sell their facemasks for about $6 each.

20

3. YouTube reviews and unboxings

If you have strong opinions and are on top of the latest trends in toys and tech, start a YouTube
channel that streams unboxing and product reviews. Think that isn't lucrative? Just ask Ryan Kaji, who
at age 8 made $26 million in one year.

4. Writing fiction or creating comics

Your imagination is one-of-a-kind--and so are the stories you can tell. You can write and illustrate
comics, picture books, or short chapter books and sell them to friends and family--or submit them to
established publishers. The late, great Marvel comic-book writer Stan Lee, who created the Fantastic
Four, Spider-Man, the Avengers, and the X-Men, got his start writing as a teenager.

5. Tie-dye fashion

Tie-dying took off on social media this year. It's a fun do-it-yourself project that can bring in
cash. Customers can bring you clothes to tie-dye, or you can find hoodies and T-shirts at a thrift store
and make them look like new. One young entrepreneur who began selling tie-dyed clothes during
quarantine is charging $35 for dyed sweatshirts and $18 for shorts at Tied by Len. Don't forget to
make a TikTok video to show off your technique.

6. Mowing lawns

Get paid for the household chore that you've mastered by creating a lawn-mowing service.
Bonus: Branson has five tips for young lawn-mowing entrepreneurs.

7. Babysitting

Babysitting is a great way to learn about time management, responsibility, and leadership, and the
pay isn't bad either. While rates depend on where you live, the U.S. average hourly babysitting rate is
$16.75 for one child and $19.26 for two children. Show parents you're serious by taking a babysitting
class. The American Red Cross offers certificate training on basic safety and child care skills to
students 11 years old or older.

8. Lemonade stand

A lemonade stand is a classic for a reason. Few passersby can resist an ice-cold drink on a hot day sold
by an enterprising neighborhood kid. An organization called Lemonade Day offers to teach kids the
basics and plans an annual national Lemonade Day--this year it's Friday, August 20. But you don't have
to wait to get started. Because of the pandemic, you might offer a sanitizing wipe or sell canned or
bottled drinks.

9. Academic tutor

If you're particularly good at math or can write rings around your peers, tutoring younger students
may be a good fit for you. This is also a great opportunity to develop your communication skills and
learn how to motivate others.

21

10. Dog walking

If you're comfortable with animals and don't mind
cleaning up after them, walking dogs or taking care of
pets at home while their owners are away can be a
great moneymaker. Before walking, be sure to assess
how friendly a pet is and how much it can tug on a
leash--or if they're known to bolt after squirrels. Many
dog walkers charge around $20 to $30 for a half-hour
walk.

11. Photographer

If you're known for your eye-catching Instagram feed, consider charging for portrait sessions or
touch-up editing. Professionals suggest that beginner photographers should charge $100 per
session and offer discounts for first-time clients.

12. Music tutor

If you're skilled at playing an instrument, you can offer to teach other kids. Or you might offer to
practice with kids younger than you who need a partner to play along with and keep them engaged.
Not only will you get in your practice time, but you can help inspire someone else to develop their
talent.

13. Hair accessories

Scrunchies and bandanas are relatively easy sewing projects and can be made with fun patterns or
colors of a local sports team. Teen entrepreneur Cody-Rae Fowler sells scrunchies for about $6.36
online with her Ontario, Canada-based business Scrunchie and Go.

To learn more about the world of entrepreneurship, look into local school, volunteer, or summer-
camp programs. Here are a few that may be offered in your area:

 Camp BizSmart, a youth entrepreneurship program that was advised by executives
from Apple, Google, and Cisco that's now offering virtual camps this summer

 Treps, a project-based curriculum for kids in grades four through eight taught by teachers and
volunteers that teaches how to start a business

 Moonshot Junior, an online educational program designed for children aged 10 to 17 that
teaches innovation and entrepreneurship through product-based curriculums

 Junior Achievement, which offers afterschool entrepreneurship programs and virtual
curriculums across the country for kids in elementary school all the way through high school

Bibliography

Anna Meyer. (2021, May 27). 13 Great Businesses for Kids and teens to start this summer. Retrieved from Inc.:
https://www.inc.com/anna-meyer/summer-business-ideas-kids-dog-walking-tutor.html

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BRAINSTORMING EXERCISE

 Students will go into their groups.
 Each student will get a slip of paper.
 Students will be asked to write an idea on paper for a business (5 min)

…that is all.
 Students will then pass the slip of paper to another person in the group

who will write on that piece of paper a name for that business (5 min)
…. that is all.
 Students will then pass the slip of paper again to another person and
they will write a slogan for the product (5 min).
 Student groups will post all three ideas on the board and the entire
group will vote on the best idea for each group.

Doc 2:3

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youth entrepreneur program

Mod 3

Business Plan
Mission & Vision

24

Day 3 – Module 3 – Business Plan/Mission/Vision Boards

Notes to Coach/Instructor – During this module students will learn what entrepreneurs or business owners
must do to set business goals and write a business plan. This module will help students dream big and envision
what their business will be and how they will work to make it successful.
During this module, students will draft a mission statement using the Guide to Writing a Business Plan. Students will
work in groups to discuss the idea, how they will market, how they will finance the business, pricing, and profit.
During this module they will work through the issues that confront even the smallest businesses.
Facilitator will introduce the guest Coach for this session: Ralph Lee, Chief Human Resources Officer at Kenan
Advantage. Coach Lee will share how his business is structured, how the business makes money and the
mission statement and vision statement for the company. He will talk about how the company started from
humble beginnings and has now grown to a national corporation.

● Give stats on how many are employed
● Who started the company?
● The history of the origins of the company
● How you became involved
● How the mission has changed over the years

because of the growth.

Ralph Lee, Chief Human Resources Officer
Coach should have hand-outs or marketing give-a-ways for students.
Give students an opportunity to ask questions.
This session will allow students to think critically about the importance of mission and vision statements
and help them to create a story about how and why their company is created.

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Day 3 - Module 3

Time Line

Duration Detailed Description/Activity Docs
10 min Introduce the module and Coach
Classroom Facilitator will introduce the module and Session. Facilitator will
introduce the guest Coach Ralph Lee, Chief Human Resources Officer, Kenan
Advantage LLC.

20 min Coach will talk about the importance of have a vision, a plan and goals. Coach Video
40 min Lee can tell students about his own experiences in finding the right talent for his Doc 3:1
business.
Read Article – 13 Business Suggestions
Coach Lee will lead students in a discussion about the importance of
having a vision, planning, and setting goals. Coach Lee can give examples
of how goal setting has worked in his career and how businesses are
successful when they have a sharp vision, even if they have to change it
along the way.
Video
Facilitator will show kids the video from BizKid$ on making a Business
Plan and talk about the importance of the business plan to the success of
the company.

15 min Break Doc s
20 min 3:2 –
Rising Young Entrepreneurs 3:4
Shark Tank videos to help students begin to think about their Pitch for
their business.

25 min Growth Lab - Activity – Brainstorming The Business Plan Doc 3:3
Students will work in their groups to create their business plan. Facilitator Post it
will have ready White Sheets with instructions and will lead the students notes,
through the process of writing the plan using a series of questions White
(questions will be on White Sheets). Students will add Postit notes to Paper,
White Paper and facilitator will arrange Postits in order of priority. Black
After coming to a consensus students will use the BizKid$ Guide to Markers
Writing a Business Plan to write out their plan and turn in to the
Facilitator.

15 min Debriefing
Students will begin to discuss how they will present their business to the
judges during the Yep Pitch Challenge.

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youth entrepreneur program

Guide to Writing
a Business Plan

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What is a business plan?
A business plan is a written document that describes an idea for a product or service and how it will make
money. It includes your marketing plan as well as estimates for revenue, expenses, and how to make a
profit.
Why do I need this?
A business plan is like a roadmap. It allows you to plan out the various aspects of your business on paper and
keeps you from making unnecessary mistakes later on. It helps an entrepreneur think about the costs
associated with starting a business and show banks that you are serious about your idea.
IDEA
What is your big idea?

Is it a product? A service?

What makes your idea unique?
What do existing products/services not offer that yours will?
Why will people buy it?

MARKETING
Who will e your customers?

Are they adults? Kids? Teens? Men? Women? Where do they live?
Are they rich or not? What do they like and dislike?
Describe your target customer with as much detail as you know.

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Where will you sell your product or service?
Are you setting up a table at an arts festival or selling products online?

How will you get the word out about your business?
Will you email your friends? Put up a sign? Put ads online or in the newspaper?

What is the name of your business?
What does this name say about your business?
Is it unique? Memorable? Easy to pronounce?

FINANCES
STARTUP COSTS
How much will it cost to start your business?

What will you need to buy before you can get started? Materials? Equipment? How much will those thingscost?
Theamountofmoneyyou need tolaunchyour businessiscalledthe “startup cost”.
Where will you get the money to cover your startup costs?
Are you getting a loan from a family member? Taking money out of your savings account?
COST PER UNIT
What is the cost of making each product or providing each hour of service? (Cost per unit.)
List each expense, and divide your total expenses by the number of products you will make or number of hours
you will work, as follows:
Product: Cost per product = total expenses / # of products that can be made Service:
Cost per hour of service = total expenses / number of hours of work

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PRICING

How much will you charge?
How does your pricing compare to your competitors?
Make sure you set your price above the cost per unit.

PROFIT

What will be your profit?
How much will you make on each sale after you subtract your
expenses? Profit = Income - Expenses

Sale price of item: -
Cost of item: =
Profit:

What will you do with the money you make?

Will you buy more supplies? Save for college? Donate to charity?
Makea plan forspending, saving, and sharing. Whatare yourfinancial goals? Don’t
forget to set aside money to reinvest in the business.

What Next?

On the next page, you can input the work you’ve done into a

finished business plan to hand out to friends, family, and
potential investors!

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business plan

business name:
idea

marketing

customers
promotion

finances

startup costs
expenses per unit
price per unit
profit per unit
contact:

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youth entrepreneur program

Mod 4

Logo Design,
Branding & Marketing

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Day 4 - Module 4

Logo Design/Branding/Product Marketing

Notes to Coach/Instructor – During this module, students will learn how entrepreneurs or business
owners market their products and/or services through branding and promotion.
The facilitator will introduce students to the session Coaches, Terry Lee and Lydia Lee.
Terry Lee is a young entrepreneur who started his business shortly after college. He currently owns
Market 55 Design, a design team consisting of graphic designers, illustrators, website
developers, and animators.
He is also part owner of The iKorry Kollektion, providing custom artwork services and
products.
Both of these companies are based out of Orlando, FL, and he will join us via Zoom.
https://market55design.com/aboutm55/
Mr. Lee is assisted by Coach Lydia Lee, who works with him in several capacities.
Mrs. Lee is also an employee of SCMBA.

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Day 4 - Module 4

Time Line

Duration Detailed Description/Activity Docs

10 min Introduce the module and Coach
The classroom facilitator will introduce the module and session. Facilitator will
introduce the guest Coaches for the session, Terry Lee and Lydia Lee. Terry
Lee is a creative consultant, graphic designer, and owner of Market 55 Design.
His company provides graphic design services for small to medium size
businesses and startups. Logo design, print design, website development and
custom artwork are of the few of the services he provides. Lydia Lee often assist
him with business dealings in the Northeast Ohio area.

35 min Terry Lee & Market 55 Design
Coach Lee will talk to us about how he got started in this business, what his day-
to-day operations may look like, and the ups and downs of this type of business.
https://business.tutsplus.com/tutorials/how-to-tell-your-business-story--cms-20

Coach Lee will lead students in a discussion about the importance of having a
marketing plan and setting goals. Coach Lee will give examples of work he has
done for previous clients and explain how he markets his services and generates
new business. He will also talk about his work with The iKorry Kollektion and how
he’s collaborated with his younger brother, a portrait and sketch artist, to digitally
enhance his artwork. Pieces from The iKorry Kollektion will be on display.

15 min Video and Discussion Video
The facilitator will show students the video Shark Tank featuring young 4:1

Entrepreneur Moziah Bridges, founder of Mo’s Bows.

15 min Break

20 min 4 P’s of Marketing
Coach Lydia Lee will lead students through a session and discussion about the 4
Docs
Ps of Marketing, how businesses develop their marketing plans, and the 4:2 – 4:4
importance of that plan. Students will use the 4 Ps of Marketing to begin
developing a plan to market their own products and services.

20 min Growth Lab - Activity – Brainstorming the Marketing Plan Doc 4:3
Students will work within their groups to create their marketing plan and discuss Paper to
how they will market their items to the judges during the YEP Pitch Challenge. sketch on.
Facilitator and Coach Lee will assist.

10 min Debriefing
Students discuss how they will present their business to the judges during the

YEP Pitch Challenge

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youth entrepreneur program

35

The 4 P's of Marketing

Why is marketing so important?
What are some different marketing techniques that made you want to go right out and buy it?
What were those products?
Do you have a product or service that you’re just sure the world is going to love? Great!
Now you need to transfer your passion for your idea to the people who will become your
customers.
This is the essence of marketing: making your Product attractive to the right people through
Pricing it correctly, putting it in the right Places, and Promoting it effectively.
These are the 4 P’s of marketing, and now it’s time to determine the 4 P’s of your own
marketing mix.

36

THE 4 P's OF MARKETING

PRODUCT

• What are you going to sell?
• Is it a product?
• Is it a service?
• Is it an app?
• What makes it unique?
• What problem does it solve?
• Why should the world want what you have to offer?

PRICE

• How much will you sell your product or service for?
• Is it more or less than the competition?
• How easily will your customers be able to afford it?
• Will you be able to make a profit?

PROMOTION

• How will you get the word out about your amazing idea?
• How will you brand your product or service?
• Will you use social media?
• Will you hang up posters in your neighborhood?
• Pass out flyers in your neighborhood
• Shoot a commercial or promotional video.

• Think BIG!

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PLACE (LOCATION)

• Where will you sell your product or service?
• How will customers access your product or service?
• Will it be online?
• Will you set up at home or do you need a larger space?
• Will you need to ship your product?

INSPIRATION STATION

• Feeling inspired
• Your team company will decide on a marketing strategy for your product or service.

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youth entrepreneur program

Mod 5
Digital Literacy

39

Wh a t is Digita l Liter a cy?

Digital literacy means having the skills you need to live, learn, and work in a society where
communication and access to information are increasing through digital technologies like internet
platforms, social media, computers, and mobile devices.

Four principles of Digital literacy are:

1. Create
2. Understand
3. Use
4. Access

Create - refers to the social usage of digital literacy.

This competency involves judging how to produce content to suit various contexts and
audiences, always with an aim to positively contribute to the community.
Creation—whether through blogs, tweets, or any of the hundreds of avenues for expression and
sharing online—is at the heart of communication and collaboration.

Understand - is the all-important set of digital literacy skills referred to as survival skills in

digital environments.
Understanding how to use web browsers, search engines, email, text, wiki, blogs, Photoshop,
PowerPoint, video creation/editing software, etc. to showcase learning and evaluate online
resources for accuracy and trustworthiness of the information.
Understanding encompasses the standards of critical thinking, problem-solving, decision-making,
and digital citizenship.

Use - refers to one’s competency in operating software, digital devices, and navigating the

Internet.
This is the basic competency most young people may already have. After all, the youth of today
are also referred to as “digital natives” because they grew up in a world where everything is
digital.
Digital natives like you are proven to be better than your elders at adapting to ever-changing
technologies like instant messaging, social networking, video streaming, and online publishing.

Access - refers to the ability to fully participate in the digital society. This includes access to

tools and technologies, such as the Internet and computers, that allow for full participation.
Unfortunately, not everyone has complete digital access and therefore, are not able to fully
participate in the digital society.

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Wh a t is Digita l Liter a cy?

Source: https://mediasmarts.ca/digital-media-literacy/general-information/digital-media-literacy-
fundamentals/digital-literacy-fundamentals

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youth entrepreneur program

Pitch Challenge

42

Scoring/Evaluation Rubric for YEP-Pitch Challenge

Judge Name ____________________________________________________________________________
Team Name/Product ______________________________________________________________________
Total Score ________________

Criteria Below Basic 0-5 Basic 6-14 Proficient 15-19 Advanced 20-25 Score

Concise & to the Loss interest Rambled about the product Did a good job of Provided crucial points
Point _____ _____ summarizing the company regarding the business

43 and product in a clear & concise
_____ manor
_____

Use of time Did not meet the minimum time Exceeded the minimum time Good job of summarizing Exceeded expectations
allotment allotment in time allotment of information within
_____ _____ _____
the allotted time
_____

Did not accurately present what Presented the product Showed enthusiasm for Where can I buy one!
Presented the Details the product/service was services with little their product/service _____
enthusiasm
_____ _____ _____

Team Score Students were not engaged Team lacked coordination Team supported one Team worked in unison
during team presentations _____ another during the Pitch to present a clear
collaboration
_____ _____ _____

Comments __________________________________________________________________________________________________

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Innovation Academy

A very special thank you to our partners

Charter Spectrum►

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