J.Rieger & Co. Aug/Sept 2018

AUG/SEPT2018

LOCALPLACEMENTS

August 28, 2018
Circulation: 11,280,000

J. Rieger & Co., seeking to catalyst for East Bottoms redevelopment, plans huge additions

James Dornbrook

J. Rieger & Co., which recently acquired the historic Ferd. Heim Brewing Co.
bottling plant in Kansas City's East Bottoms, will spend millions renovating the

60,000-square-foot building to triple its production capacity
and create an area for tours, tasting and events.

A deal struck between two like-minded Kansas City businessmen will help bring a historic East Bottoms manufacturing plant
back to life.
Boulevard Brewing Co. founder John McDonald — one of the early pioneers of craft brewing — sold the Ferd. Heim Brewing
Co. bottling plant to J. Rieger & Co. — one of the area's earliest entrants into the rebirth of the craft distilling movement as
well as one of the original Kansas City distilleries.
Ferd. Heim Brewing Co. was the largest pre-Prohibition brewery in Kansas City. In 1884, the company bought the Star Ale
Brewery and started its local operations.

J. Rieger & Co. plans to redevelop the former Ferd. Heim Brewing Co.
bottling plant at 507 N. Montgall Ave. in Kansas City. ADAM VOGLER I KCBJ

J. Rieger & Co. was originally founded in 1887 in Kansas City's West Bottoms, but it was forced to close in 1919 with the
advent of Prohibition. It was relaunched in 2014 in a partnership between Ryan Maybee and Andy Rieger.
Now, Rieger, the great-great-great-grandson of original founder Jacob Rieger, led the effort to acquire the 60,000-square-
foot building — just south of Knucklehead's — at 507 N. Montgall Ave. in Kansas City in August, and his company plans to
spend millions renovating it to boost J. Rieger's production and create a hub for tours, tasting and events.

Because the company already needed to spend money to expand production, Rieger saw this as an opportunity to add a
retail component as well. The company also acquired the attached 15,000-square-foot building just to the south at 2700
Guinotte Ave. — where the J. Rieger & Co. distillery currently is located — and a 1-acre tract to the west that will become
a parking lot.

Becoming a catalyst for redevelopment

Although Rieger declined to share how much he is investing in the project, he said it's far more money than the market price
of the buildings might dictate.

"For us, it's all about our brand," Rieger told the Kansas City Business Journal during an exclusive interview. "That has so
much more value than just the fixed-asset cost of the building. Because this is our home now, we can be a long-term
visionary that can attract other business that see what we did and how dedicated we are to this neighborhood."

This rendering shows the lobby with welcome desk, gift shop
and views of the J. Rieger & Co. distilling operation. GASTINGERWALKER&

The 4-year-old distillery's expansion was priority No. 1 for J. Rieger, which will be tripling its one-shift production capacity
from 300 barrels a year to about 1,200.

Rieger said his ultimate goal was to address production needs and create something distinct and unique that excites people
to come to the area.

"We wanted to do something that when people hear about it, they want to go check it out," Rieger said. "Once they get here,
we want their first impression of everything to be spectacular.

"Finally, we want their experience here to be top notch. People look at a neighborhood like this that isn't as developed, and
they want to hate it. But if you don't give them a reason and make it so awesome they think it's one of the coolest things the
city has to offer, then the area doesn't matter anymore."

Project details

The distillery's new production area will be put into the center of the old bottling plant. It will be surrounded by glass that
separates it from the retail area, yet allows people to watch the distilling process.

Sitting right behind the welcome desk, a new 35-foot-tall column still will be the center of attention in the production area.
The distillery also will have three other stills, including a smaller 120-gallon still for experimenting or making special private
stock runs for clients.

The rest of the first floor will include a museum, gift shop, small movie room and a tasting room for tours. An outdoor patio
area will be developed later.

The museum area will share the history of J. Rieger, the Heim brewery and Electric Park — an old amusement park the
Heim family constructed in 1899 that inspired Walt Disney. Overland Park-based Dimensional Innovations is helping design
the exhibits for the museum.

This rendering shows the bar proposed for the
second floor of J. Rieger & Co.'s visitors center. GASTINGERWALKER&

The building's second floor will house a 40-foot bar that will be open to the public as well as an event space and private
boardroom that can be rented for events. J. Rieger also will build its office space on the second floor.

The basement will house an old-school speakeasy, but the exact concept still is being developed. The basement also will
have a catering kitchen and space for package storage.

The company's current distillery space will transformed into space for barrel aging, grain storage and other production
support operations.

Building a development team

Kevin Harden, managing partner of GastingerWalker&, is the project architect and has vast experience working on
renovations of historic buildings. He said careful thought was put into making the space work for a wide variety of uses,
from production staff to delivery drivers, salespeople, tourists, bar patrons, events, history buffs and others.

"It will be a busy place and should really activate the neighborhood, which is one of the big issues," Harden said. "Andy is
pushing the envelope on re-gentrifying the area, and he wants this to be a catalyst.

"(For the East Bottoms), Knuckleheads was the start of it, but this adds to that in a large way because the window of usage
will be greater. We didn't want to do food because we want restaurants to come to the area. We don't really want to be a
bar competing with Knuckleheads, but more of a tasting location and event space."

J. Rieger has selected Overland Park-based A.L. Huber as general contractor. Financing is being provided by Mobank, U.S.
Bank, Great Southern Bank and AltCap.

The company plans to open the facility in the spring.

September 12, 2018
Circulation: 12,450

Northeast Newscast Episode 60 – the expansion of J. Rieger & Co. with co-founder Ryan
Maybee

Paul Thompson

Ryan Maybee, co-founder of J. Rieger & Co.
Northeast News managing editor Paul Thompson visited the J. Rieger & Co. distillery this week to talk to co-founder Ryan
Maybee about the recently-announced expansion of the facility, the draw of the East Bottoms neighborhood, the recent
decisions by Urban Provisions and The Local Pig to leave the neighborhood, Maybee’s choice to live in the Historic
Northeast, and the proudest moments of his long-spanning career. Check out the full episode

August 31, 2018
Circulation 12,648

J. Rieger & Co. to expand in East Bottoms
Mike Plunkett

Jacob Rieger’s West Bottoms distillery plant was shut down by Prohibition in 1919.
Almost 100 years later, J. Rieger & Co. will open its new, 60,000-square-foot production facility on the other side of town.
The distillery announced it will expand its current 15,000-square-foot facility at 2700 Guinotte Ave. into the adjoining Heim
Brewery bottling house in the East Bottoms. When completed, the new factory will accommodate up to 100,000 visitors
annually.

A rendering of J. Rieger & Co.’s expanded facility.
“This project is a true catalyst for change at our distillery and for the once vibrant Electric Park neighborhood,” Andy Rieger,
co-founder of J. Rieger & Co., and the great-great-great-grandson of the original distillery owner, said in a news release.
“Our expansion allows us to continue to meet increased production demands, while also hosting the many spirits lovers in
our community and beyond who want to participate in our brand story.”
This announcement continues a spirited rise for the distillery and co-owners Rieger and Ryan Maybee. J. Rieger, a 2017
25 Under 25 Award winner, has increased distribution of its spirits into 20 states and now ranks in the top 10 percent of
distilleries in the country. With its facility expansion, the company will quintuple its average daily production.
The new distillery and hospitality center also will celebrate the history of Jacob Rieger, Electric Park and Kansas City, which
is important to the owners. Rieger said in a 2017 interview with Thinking Bigger Business that opening the distillery “was a

combination of keeping the Rieger family legacy alive and reviving a distillery that was such a major player in Kansas City’s
history.”

The hospitality center will host factory tours, tastings and classes on making spirits. In addition, plans are set to house
multiple bars and lounges, as well as space for private events.

The former Heim Brewery bottling house, one of the largest breweries in the Midwest before Prohibition, is listed on the
National Register of Historic Places. The Electric Park neighborhood is named after one of the country’s first fully illuminated
amusement parks, which dated back to 1899.

August 28, 2018
KCUR Circulation 329,040
NPR Ciculaiton: 86,840,000

Kbia Circulation: 10,000

J. Rieger & Co. Expands Distillery, Aims To 'Resurrect' Kansas City's Historic Electric

Andrea Tudhope

Ryan Maybee, front middle, and Andy Rieger, back left,
announced Tuesday J. Rieger & Co. would expand operations

into the historic Heim Brewery building.
Business partners Ryan Maybee and Andy Rieger of J. Rieger & Co. announced Tuesday they are expanding their East
Bottoms operations to the historic building next door.

A rendering of the renovated building on Montgall
Avenue from the southeast corner.
CREDIT GASTINGERWALKER&

The Kansas City distilling company purchased the Ferd Heim Brewery Co. bottling facility last October, a building on the
National Register of Historic Places, built in 1901, that long stood empty after Prohibition.
Maybee said the new space would more than quadruple their production, and eventually increase their staff of six to
more than 40.
"It will increase our ability to store more barrels of whiskey. We'll be able to make a lot more of the gin, which is a
product we're really trying to build into a national brand," Maybee said.
But, more than that, Maybee said they're hoping to draw people to the area.
"That's a big part of the goal, and I think that's why the city is so behind it. This area has been blighted for a long time,"
Maybee said. "Up till now, we've been strictly manufacturing—distilling whiskey on a daily basis, and producing vodka
and gin for outward distribution."

A rendering of the interior space, displaying the main floor and
a view of the distilling process through floor-to-ceiling windows.

CREDIT GASTINGERWALKER&

But the new building will focus on the consumers, with daily tours and tastings, cocktails and small plates on a second-
floor bar and lounge, as well as an on-site museum highlighting Kansas City history and the legacy of J. Rieger & Co.,
which was founded in 1887 in Kansas City's West Bottoms.

It's a significant development for what Andy Rieger called an "almost-forgotten-about neighborhood," that was once
booming.

In the late 1800s, Ferdinand Heim expanded his St. Louis-based brewing business and built a new facility in Kansas
City's East Bottoms. It became the largest brewery west of the Mississippi River before it closed due to Prohibition.

The Heim family also built an amusement park called Electric Park, which was the first electric-powered amusement
park in the United States, famous for its light displays and its beer on draught, piped directly from the East Bottoms
brewery.

Rieger and Maybee said they are hoping to rebrand the East Bottoms area as Electric Park.

The announcement Tuesday comes as The Local Pig meat shop, and its food truck Pigwich, are moving out of the
building across the street from the Rieger distillery, and into a new space in the River Market. The Local Pig is also
expanding, but owner Alex Pope said their East Bottoms location couldn't accommodate.

"I'm a little torn they're opening when we're leaving, but it's going to continue to be a destination place because of what
they're doing," Pope told KCUR. "Everything they're going to do is going to expand what we've done."

Aug 29, 2018
Circulation: 10,000

J. Rieger distillery expanding facility to boost production, draw visitors

Kansas City Star

The Kansas City-based J. Reiger & Co. Distillery announced Tuesday that it’s undertaking a “multimillion
dollar” expansion in the city’s historic West Bottoms neighborhood.
The company will renovate its current 15,000-square-foot facility and expand into a connected 45,000-
square-foot space.
The expansion will help the distillery quintuple production to meet growing demand. J. Reiger expects to
grow from its current team of a half dozen employees to a headcount of more than 40 by next spring.
The new facility will include multiple bars and tasting spaces, an interactive historic exhibit, a gift shop and
more. The company said it expects the facility, set to be completed in 2019, to draw 100,000 visitors
annually.
Ryan Maybee, who helped redevelop Kansas City’s Crossroads Arts District, and Andy Reiger, the great-
great-great grandson of the founder of the Jacob Reiger & Co. distillery, revived the brand four years ago.
J. Rieger now has distribution in 20 states and is among the 10 largest U.S. distilleries by sales volume.

August 28, 2018
Circulation 329,040

Seg. 1: East Bottoms. Seg. 2: Farewell To StoryCorps
Gina Kaufmann and Melody Rowell

Segment 1: Big development shifts in Kansas City's East Bottoms.
There's been a lot of economic buzz in the East Bottoms lately. A local distillery looks to expand
operations to the historic Heim Brewery bottling plant, while a well-known meat shop moves out to a new
location in the River Market. On this episode, we discuss the past, present, and future of the East
Bottoms.

• Jaclyn Danger, producer/founder of the Cannonball Roarers
• Michael Bushnell, publisher, Northeast News
• Alex Pope, owner, Local Pig

Gina Kaufmann talks about J. Rieger & Co.’s new plans for the East bottoms and the purchase of Heim
Brewery. She talks with Michael Bushnell from Northeast News and Jaclyn Danger, producer/founder of
the Cannonball Roarers about what the expansion means for the east bottom’s future. They delve into the
discussion of what the neighbors think about the expansion, including Alex Pope, owner of Local Pig. Alex
talks about how wonderful he thinks this will be for the neighborhood and that he is sad that Local Pig is
having to move at such a pivotal moment.

August 28, 2018
Circulation 12,450

Distiller purchases Heim Brewery building

Michael Bushnell

J. Rieger has released renderings of its planned visitor’s center, which will be the anchor of its expansion in the East Bottoms
neighborhood of Kansas City, Missouri.

Ryan Maybee and Andy Rieger announced at a Tuesday morning East Bottoms press conference that their craft distilling
company J. Rieger has purchased the historic Ferd Heim Bottling Plant, with plans to drastically increase their production
and the public presence in the now burgeoning East Bottoms neighborhood.

The bottling plant was built in 1901 as part of Heim Brewery, an iconic early 20th century local beer. Following the passage
of the Volstead Act in 1919, however, the brewery began to fall on hard times and ultimately closed in the 1920s. The Heim
Bottling Plant was designed by Charles A. Smith, a prominent Kansas City architect, and constructed by the local firm of
Hucke and Sexton.

The bottling plant was once part of the Ferd Heim Brewery, the largest brewery west of the Mississippi River when it was
completed in 1901. In addition to the brewery, the four Heim brothers built the city’s first Electric Park just to the north of the
brewery in order to increase the brand’s visibility and to sell directly to the public in the park’s beer gardens. The park was
so popular the brothers constructed a rail line from downtown directly to the park in order to increase attendance at what
was commonly known as Kansas City’s Great White Way.

The plans for the reimagined bottling plant include a huge first-floor gallery that will allow visitors to see the distilling process
as it happens. Also on the first-floor, visitors will be able to sample the various Rieger products and tour the newly-expanded
distilling facility that will feature four stills and five 2500 gallon fermenting tanks. Daily tours, tasting areas, a visitor space
with a museum and gift shop will also be a part of the expanded development. Roughly 30 news jobs will be created by the
expansion.

The news comes on the heels of major announcements from both The Local Pig and Urban Provisions; both occupied retail
space at the corner of Montgall and Guinotte Avenues, directly across from the old bottling plant. Urban Provisions recently
moved to the Crossroads District and Local Pig is planning a move to the City Market in the old Winslow’s BBQ space. Alex
Pope, owner of The Local Pig, noted Tuesday that while his departure from the East Bottoms may be imminent, the decision
was difficult to say the least.

“We looked at retrofitting this building as well as the possibility of picking up the old Town Topic, but it just wasn’t to be,”
said Pope on KCUR’s Central Standard program on Tuesday morning.

In addition to the old bottling plant, Rieger also purchased a one-acre plat directly across the street to the west which will
be used for parking. Work is slated to start on the expansion later this week.

August 28, 2018
Circulation 107,860
J. Rieger & Co. to Open New Distillery and Hospitality Center in Heim Brewery Bottling Building by Spring 2019
Jenny Vergara

This morning's news from business partners Andy Rieger and Ryan Maybee about the expansion of their 4-year-old
distillery, J. Rieger & Co., is “o, so good.”

The partners announced today that they plan to open a brand-new distillery and hospitality facility next door to their current
production building. They have also bought the production building and plan to convert it into barrel storage once the new
building is up and running.

The building was acquired from Boulevard Brewing Co. founder John McDonald and will literally bring a new spirit to the
101-year-old Heim Brewery building. At 60,000 square feet, it was once the largest pre-Prohibition brewery in Kansas City.

Distribution of J. Rieger & Co. spirits has now grown to over 20 states, creating the need for a new space to increase
production on their core group of products, which include Kansas City Whiskey, Midwestern Dry Gin, Caffè Amaro
and Premium Wheat Vodka.

“This project is a true catalyst for change at our distillery and for the once-vibrant Electric Park neighborhood,” says Andy
Rieger, co-founder of J. Rieger & Co., and the great-great-great-grandson of the original distillery owner. “Our expansion
allows us to continue to meet increased production demands, while also hosting the many spirits-lovers in our community
and beyond who want to participate in our brand story. We’re not just restoring a building; we’re reviving a long-forgotten
legacy in Electric Park and inviting visitors to enjoy world-class spirits and hospitality while celebrating the past.”

The neighborhood is named for Electric Park, one of the country’s first fully illuminated amusement parks that dates back
to 1899. In its hey-day, it featured a roller coaster, a 2,500-seat theater to host performers like John Philip Sousa, a large-
scale water fountain and fireworks each night to signal the park’s closing. Relocated in 1907 to a larger site, Electric Park’s
gardens, displays and fountain works entertained millions and inspired Kansas City native Walt Disney in the design of
Disneyland.

Kansas City mayor Sly James said at the press conference today that “he wanted to thank the partners for their investment
in this area of the city,” which he compared to being the same type of pioneer investments that have made an impact in the
growth and development of the West Bottoms and Crossroads of Kansas City.

The three-floor renovation of the Heim building will include moving the distillery to the center of the new space, creating a
focal point with spectacular front-row views of the production facility equipment on every floor. “We plan to vertically use
every bit of space to display our working stills and a new one we will add as part of the expansion,” Maybee says.

The top floor will serve as their main bar and tasting room space, with room for an event space and meeting areas. On the
ground floor, guests will enter the building through the north side, facing Knuckleheads, and will be greeted at reception to
be checked in for daily distillation tours that will end in the tasting room. There will also be public cocktail spaces, a gift shop
and an interactive historic exhibit.

In the basement will be a full commercial catering kitchen and separate ice room, with plans for four Clinebell ice makers,
and a massive cooler specifically for their program of cocktails on tap. There will also be a private lounge that will seat 40
in the basement, providing a more upscale experience for guests.

The new J. Rieger & Co. distillery is scheduled to open in late spring 2019, with the new hospitality center estimated to host
up to 100,000 guests annually.

Curious what’s on tap for J. Rieger & Co. after the big move into their new space?

“Our next big release will likely be in late 2020, when our straight bourbon and rye that has been in barrels since 2015
should be ready for bottling,” says Maybee.

August 28, 2018
Circulation 1,200,000

J. Rieger & Co. set to expand to 60,000 sqaure feet after acquiring historic building

Rae Daniel

KANSAS CITY, Mo. — On Tuesday, J. Rieger & Co. announced it will be expanding to make the historic building that
housed the former Ferd. Heim Brewing Company its new home.
At the announcement, several people were in attendance including city leaders and partners of the expansion.
J. Rieger & Co. Co-founder Andy Rieger said the renovation will create lounges on all three floors of the building, in addition
to bar spaces and meeting rooms. Tours will also be provided.
Rieger said he's excited about the expansion and surprised at how quickly things have taken off in the past four years.
"We had no idea," Rieger said. "We started in 15,000 square feet. We thought that would be more than in an entire lifetime
to handle... Now we need even more space, so we're just really excited that where we started, we're just fortunate that we
started in a space that was connected to this historic building and was more or less a fate-type situation."
Rieger said it's not only a great opportunity for the distillery, but the East Bottoms as a whole.
"Right now you have to put your best foot forward in an area like this, so other people see the value that you're bringing
overnight and it's a significantly less risky type of investment," Rieger said.
Kansas City Mayor Sly James also attended and thanked Rieger for his investment in the city.
"When you have a local person that is willing to show their love for this city by making a huge investment, not only in capital,
not only in risk — but time and effort and energy, those are exactly the people we want to cultivate and say thank you to,"
James said.
J. Rieger & Co.'s new location is scheduled to open Spring 2019.

August 28, 2018
Circulation 2,000,000

J. Rieger Expansion Plans in Kansas City

Matt Stewart

J. Rieger Distillery announces expansion plans. It comes four years after the company opened and started
selling alcohol since prohibition.



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NATIONALPLACEMENTS

SEPTEMBER 7, 2018 | MODERN DISTILLERY AGE VOLUME 9 | NUMBER 29

J. Rieger & Co. to Open New Distillery China Leads the Way
& Hospitality Center in Kansas City’s
for Beverage Alcohol
Historic Electric Park
Ecommerce
J. Rieger & Co. has announced plans for a large-scale expansion of its Special to Modern Distillery Age by IWSR, www.theiwsr.com
Kansas City, Mo., facility through a renovation of its current distillery space
and the adjoining historic Heim Brewery bottling house in the Electric Park Online alcohol sales are developing fast in China,
neighborhood. When completed next spring, the expansion will quintuple growing at around 15% per year, according to the
average daily production capacity while offering a new brand experience IWSR Ecommerce Study: A strategic roadmap for
that celebrates the history and legacy of both J. Rieger & Co. and Kansas City. alcoholic beverages, which provides the first in-depth
The former Heim Brewery bottling house is listed on the National Register of insight into the highly dynamic ecommerce sector for
Historic Places and is a landmark of pre-Prohibition industrial construction. beverage alcohol.

Looking to keep pace with consumer demand since opening in 2014, Of the ten countries researched in the first part of
J. Rieger & Co. has expanded distribution to 20 states, and it now ranks in the the study, the largest ecommerce market for alcoholic
top 10% of distilleries in the country by sales volume. beverages by some margin is China, at $6.1 billion.
This is four times the size of the U.S. beverage alcohol
“This project is a true catalyst for change at our distillery and for the once ecommerce market, and three times the size of the
vibrant Electric Park neighborhood,” said Andy Rieger, co-founder of J. Rieger
& Co., the great-great-great-grandson of the original distillery owner. “Our continued on page 2
expansion allows us to continue to meet increased production demands,
while also hosting the many spirits lovers in our community and beyond who Distilled Spirits
want to participate in our brand story. We’re not just restoring a building,
we’re reviving a long-forgotten legacy in Electric Park and inviting visitors to Council on the North-
enjoy world-class spirits and hospitality while celebrating the past.”
American Interfraternity
The new brand experience and hospitality center at J. Rieger & Co.
will showcase the distillery’s production process while offering guests Conference’s New Alcohol
the opportunity to learn about its history and ties to Kansas City and the
surrounding Electric Park neighborhood. The three-floor renovation of the Policy
Heim building will include front-row views of the production facility together “The North-American Interfraternity Conference is
with daily distillation tours, tastings and spirits education; multiple bar, to be commended for taking steps to address alcohol
lounge and cocktail spaces; event spaces for private meetings and events; an abuse among fraternity members, but to be effective,
interactive historic exhibit; and a gift shop. The total size of the combined policies should treat all forms of alcohol equally,”
production and hospitality facility will encompass 60,000 square feet, an according to a statement from the Distilled Spirits
increase from 15,000 square feet, and will host up to 100,000 guests annually. Council’s Interim CEO, Clarkson Hine.

Listed on the National Register of Historic Places, the former Heim Brewery “While well-intentioned, implementing a policy
bottling house is part of a pre-Prohibition brewery complex that was once that bans distilled spirits products while continuing to
the largest in the western U.S. The building is known for its soaring, vaulted permit beer and wine is misguided and not supported
windows and elegant façade, all features which will be preserved together with by the science,” Hine’s statement read. “Such an
approach sends a misleading message that some
continued on page 2 forms of alcohol are ‘softer’ than others and undercuts
equivalence information in the U.S. Dietary Guidelines
and the majority of college alcohol education
materials, which teach students that 12 ounces of
regular beer, five ounces of wine and a cocktail with
1.5 fluid ounces of distilled spirits each contains the
same amount of alcohol.

“We share the commitment demonstrated by
college administrators and fraternities to address
alcohol abuse on campus. In doing so, college
students of legal drinking age must recognize that
all forms of alcohol can and should be consumed
responsibly, and that the consequences of alcohol
abuse are attributable to the consumption pattern,
not the type of alcohol consumed.”

J. Rieger & Co. Amazon has quickly filled the gap TTB believes this unlawful inducement
resulted in the exclusion of products sold
continued from page 1 in markets where there has been little by Skokie Valley Beverage’s competitors.
Skokie Valley Beverage has not admitted to
much of the original flooring and brickwork impetus from existing retailers to move into these allegations.

in the interior. The neighborhood is named ecommerce. This is the case in Germany, TTB reminds industry members with FAA
Act basic permits that they are required to
for Electric Park, one of the country’s first where it already has more than 50% share. file amended applications when there are
changes in ownership and control, and that
fully-illuminated amusement parks dating Amazon is also making gains in other major permits terminate automatically 30 days
after unreported changes in ownership
back to 1899. It featured a roller coaster, a markets, including Japan, the U.K., Spain and and control.

2,500-seat theater to host performers such Italy. Premium products, such as spirits and

as John Philip Sousa, a large-scale water wine, are a core focus for Amazon, who have

fountain and fireworks each night to signal dedicated category management teams

the park’s closing. Relocated in 1907 to a staffed by ex-retailers.

larger site, Electric Park’s gardens, displays Wine is the major alcoholic beverage

and fountain works entertained millions and category sold online, typically with 60% to Nielsen: Drink

inspired Kansas City native Walt Disney in 70% share of online beverage alcohol sales.

the design of Disneyland. return to page 1 Jack Daniel’s leads the pack in terms of online Occasions Are on the

beverage alcohol brands, and the leading

Ecommerce beer brand in our survey was Heineken; Decline for Younger
continued from page 1
both are well-recognized global brands with Millennials
next-largest markets of France and the U.K.
These two countries are the most mature, strong digital marketing support, which is
taking the highest percentage of off-trade
sales derived from ecommerce activity. deployed at a global and country level. Genevieve Lee Aronson, Nielsen

The Chinese online beverage alcohol Across the ten markets, expected growth While consumers between the ages of
market is concentrated, with the leading
two players, Tmall and JD, sharing over 70% rates for 2017-2020 vary from 9% to 10% per 21-24 have historically been one of the
of the market between them. The combined
share of these players is three times the annum in the more established markets of most active groups in the on-premise,
size of the entire U.S. beverage alcohol
online channel. the U.K. and France, and from 20% to 40% new data from Nielsen CGA is showing

In the U.S., at present, online sales per annum in the newer, less-developed that preferences within this age group are
represent only 1% of off-premise beverage
alcohol sales but are growing at double- ecommerce markets. return to page 1 shifting, with more consumers opting to go
digit rates as consumer demand increases
and state and federal level restrictions to a bar or restaurant for a bite to eat versus
on alcohol distribution out-of-state
ease slightly. TTB Trade Practice going out for a drink.

France’s online share of its off-premise Investigation According to Nielsen CGA’s recently
alcohol sales is the highest at nearly 9%, due
to the successful development of the “click- Identifies Wholesaler released On-Premise User Survey (OPUS), an
and-drive”model by the major supermarkets
such as E. Leclerc and Carrefour. In addition, Operating Without a astonishing one in four American consumers
there is a thriving online wine sector, with
over 400 specialist ecommerce sites. Permit within the age of 21-24 (the youngest subset

In the U.K., wine and beer are purchased On August 29, TTB informed Skokie of the Millennial generation) haven’t been
relatively frequently as part of the online Valley Beverage, a Wheeling, Ill., alcohol
grocery shop, with Tesco and Asda being beverage distributor, that it does not out for a drink-led occasion in the last three
the leading players in online alcoholic drinks currently hold a valid wholesaler basic
sales. There are many well-established permit due to unreported changes in months, meaning that for many young
specialist wine retailers such as Majestic and ownership and control, and that continued
The Wine Society, who have fast-growing operations without a valid permit may Millennials, the main purpose of their visit
online operations. constitute a criminal offense under
Title 27 USC 207. to a bar or restaurant isn’t for a drink, but
The IWSR’s 2018 Ecommerce Consumer
Survey shows that online purchase Skokie Valley Beverage’s lack of a valid for food.
frequency is low in most markets, with only basic permit came to light subsequent to
China and the U.K. having more than 50% of joint operations that TTB conducted with While drinking out in this age group
consumers purchasing at least monthly or the Illinois Liquor Control Commission in
more. The primary motivating factor across September 2017. saw a 7% decline versus the last two years,
most markets is convenience, ahead of price.
TTB’s trade practice investigation revealed monthly dining out habits have increased
evidence that Skokie Valley Beverage had
violated the tied house provisions of the within the on-premise this year.
FAA Act by allegedly providing an unlawful
inducement to retailers through a third Regardless of their lower income, this
party. Specifically, TTB contends that Skokie
Valley Beverage paid a slotting allowance year’s survey results show that 21-24-year-
for placement of its malt beverage
brands on draft at three retail locations. olds are eating out almost as often as the

25-34 age group, reinforcing to food service

establishments that this consumer set is one

to watch.

Gaining Visibility with the

Dining Crowd

To continue capturing drink sales,

suppliers need to get creative with a shifted

focus on tailoring brand messages and

promotions around eating occasions. Bar-

focused promotions (think food and drink

specials only available at the bar) are an

effective method to get consumers in front

of a bartender, increasing the chance of

drink ordering. continued on page 3

2 SEPTEMBER 7, 2018 | MODERN DISTILLERY AGE

From: "WineSpiritsDaily.com" <[email protected]> on behalf of "WineSpiritsDaily.com"
<[email protected]>
Date: Tuesday, August 28, 2018 at 4:21 PM
To: Helen Gregory <[email protected]>
Subject: WSD: Rising Vineyard Pricing in Napa Changing Face of M&A

Carla Gleason, a Pentagon spokeswoman. But "distilled spirits were excluded from [the Wilkie]
authorization as they are not commonly sold in commercial grocery stores across the U.S."

IRISH DISTILLERS RUMORED TO BE PLANNING NEW JAMESON DISTILLERY

Pernod Ricard's Irish Distillers may be planning to open a new distillery to meet the demand for
Jameson whiskey. Potential sites for the new distillery include Waterford and Youghal, reports Irish
Independent.

The current distillery is in Midleton in County Cork, Ireland. You may recall, Pernod announced about a
$117 million investment into the distillery in 2011 that was completed by 2013, doubling production
capacity. Last year, they announced a further investment of $11.7 million.

"Irish Distillers does not comment on market rumor our speculation in relation to its growth strategy,"
says a company spokesman. "Our strategy is to continue to drive growth prospects for Irish whiskey
through our portfolio of premium brands, com​Apulegmusetn2t8e,d2b0y18the strength of our worldwide distribution
npeottRewniostriinkag.llyIVnsinluienpyepaowrdrittPhthrtiihcsiinssgtaraipntpeNrgoayap."cahC, thhaengcionmg pFaancye coof nMs&taAntly evaluates all opportunities for growth which

WSDDeaBrRCIlEieFnSt::

fpJo.larRmvaPnIisnrneEiicer$nGey5HgsEa0era0Rfdiom,l0rap&0vrrBgi0iCcnreieeaOn-ywngsaTceairsaOrdcylrneleOaobenttoPhxdatEetpflifsiNanenencgcNstdoihinaEovogyeWnustte,hsoDdbeef u.IiNdtStWseaTamKphInLaaeaeLnnnVwEsdacaRlrofleseoYmpyrCoANpAirltNatVeypfADtrefaoas,HmclltaiihOklniNeetdSyoRePtrahtxuIhnuTptdhsABaentaLfrhasyIferoTi.oBrYadnudCsawjionEnidlielnNsqiOTnsuagEiJknRobvtuuu.ilrlpiJenldl.aeaiRnlracegievlagfekeinemrtacorsghw&eirnniscgdioanaa.sgisliysthmeuch
proTdhuectniounmcbaepr aocf ittryanwshailcetioonffserisinhgoaldninegwstberaadnydaetxap"ecroieunpcleedthozaet nc"edleebarlastaensntuhaellhy,isbtuotrythaensdizleegoaf cthyeof J.
Rieagveerra&gCe od,eaanl ids Kgraonwsiansg,Caictyc.oTrdhiengcotomCbainroeldCporlolisdounc,tiaonpaarntndehr owsitphitdaeliatyl afancdilfiitnyawniclliaglraodwvifsroormy c1o5m,0p0a0ny
squGalroebafel eWt itnoe6P0a,0rt0n0erssq. uare feet.

REHBaElCFCorAceCyR, wEhEoKhDasISdToInLeLEmRoYreCthOaNn T6I0N0UwEinSerEyXaPpApNraSisIaOlsN, aPdLdAsNthSa.tTtheexabse-sbtavsienedyRaredbseicncFaraCnrceeekare Page 1 of 4
Disgtiollienrgy fiosrcaosnmtinuucihngasits$1UmSilelioxnpaannsaiocnreb, ysoadNdaipnag citosusldpisrittisll htoavsehealvweasysthtroougoghboeufot rTeeint nceapsseoeu.t.Rebecca
Creek partnered with Antioch, Tennessee-based Athens Distributing to handle statewide distribution of
theAirssidpeiriftrsomincthluedginegneRreabl peocpcaulaCrriteyeokf FthineeVTaellexya,saWnohthisekrefya,cTtoerxcaosnRtriabnugtinegr Wtohrisiknegy,pEricnecshaisnttheadt Rthoeck
Vodlokcaa,lagnodveErnmcheannt theadsRsolocwkePdeitascrhatVeoodfkaap.proval for new projects and expansions in recent years, which

is running up the value for properties with projects that have already been approved. This trend is likely
Until tomorrow,
Your Editors

Emily Pennington - [email protected]
Sarah Barrett - [email protected]

"Creative people are curious, flexible, and independent with a tremendous spirit and a love of play." --
Henri Matisse

------- Sell Day Calendar ---------
Today's Sell Day: 20
Sell days this month: 23
Sell days this month last year: 23
This month ends on a: Fri.
This month last year ended on a: Thurs.
YTD sell days Over/Under: +1

READING ON YOUR SMARTPHONE?

Page 3 of 4

September 10,2018
Circulation: 255,080

J Rieger & Co to increase production by 500%

American spirits producer J Rieger & Co has announced plans to renovate its Kansas City facility in order
to quintuple average daily production capacity.

J Rieger & Co will renovate its facility in order to increase production by 500%
The whiskey maker will develop its current facility as well as the adjoining Heim Brewery bottling house in
the Electric Park neighborhood of Kansas City.
The renovations, due for completion in spring 2019, will allow the distillery to expand its production by 500%
and will offer whiskey fans a “vibrant, new brand experience” that celebrates the history of J Rieger & Co.
Andy Rieger, co-founder of J Rieger & Co, said: “This project is a true catalyst for change at our distillery
and for the once vibrant Electric Park neighborhood.
“Our expansion allows us to continue to meet increased production demands, while also hosting the many
spirits lovers in our community and beyond who want to participate in our brand story.
“We’re not just restoring a building; we’re reviving a long-forgotten legacy in Electric Park and inviting
visitors to enjoy world-class spirits and hospitality while celebrating the past.”
The new visitor experience will showcase the distillery’s production processes, while offering guests the
opportunity to learn about J Rieger & Co’s history and its ties to Kansas City and the surrounding Electric
Park neighbourhood.
As part of the development, the distillery will renovate the three-floor Heim building, which will include views
of the production facility, distillery tours, exhibition spaces, tastings, multiple bars and event spaces for
private parties.
The total size of the site will be 60,000 square feet, allowing the distillery to host up to 100,000 guests
annually.

September 7, 2018
Circulation 263,960

J. Rieger & Co. to Open New Distillery and Hospitality Center

KANSAS CITY, Mo. — J. Rieger & Co. has announced plans for a large-scale expansion of its Kansas City
facility through a renovation of its current distillery space and the adjoining historic Heim Brewery bottling
house in the Electric Park neighborhood. When completed in spring 2019, the expansion will quintuple
average daily production capacity while offering a vibrant, new brand experience that celebrates the history
and legacy of both J. Rieger & Co. and Kansas City. The former Heim Brewery bottling house is listed on
the National Register of Historic Places and is a treasured landmark of pre-Prohibition industrial
construction.

Looking to keep pace with consumer demand since opening in 2014, J. Rieger & Co. has expanded
distribution to 20 states, and now ranks in the top 10% of distilleries in the country by sales volume. “This
project is a true catalyst for change at our distillery and for the once vibrant Electric Park neighborhood,”
says Andy Rieger, co-founder of J. Rieger & Co., and the great-great-great-grandson of the original distillery
owner. “Our expansion allows us to continue to meet increased production demands, while also hosting the
many spirits lovers in our community and beyond who want to participate in our brand story. We’re not just
restoring a building; we’re reviving a long-forgotten legacy in Electric Park and inviting visitors to enjoy
world-class spirits and hospitality while celebrating the past.”

The new brand experience and hospitality center at J. Rieger & Co. will showcase the distillery’s quality
production process while offering guests the opportunity to learn about its history and ties to Kansas City
and the surrounding Electric Park neighborhood. The three-floor renovation of the Heim building will include
spectacular front-row views of the production facility together with daily distillation tours, tastings and spirits
education; multiple bar, lounge and cocktail spaces; event spaces for private meetings and events; an
interactive historic exhibit; and a gift shop. Scheduled to open in late spring 2019, the total size of the
combined production and hospitality facility will encompass 60,000 square feet, an increase from 15,000
square feet, and will host up to 100,000 guests annually.

Listed on the National Register of Historic Places, the former Heim Brewery bottling house is part of a pre-
Prohibition brewery complex that was once the largest in the western United States. The building is known
for its soaring, vaulted windows and elegant façade, all features which will be preserved together with much
of the original flooring and brickwork in the interior. The neighborhood is named for Electric Park; one of
the country’s first fully-illuminated amusement parks dating back to 1899, it featured a roller coaster, a
2,500-seat theater to host performers like John Philip Sousa, a large-scale water fountain, and fireworks
each night to signal the park’s closing. Relocated in 1907 to a larger site, Electric Park’s gardens, displays
and fountain works entertained millions and inspired Kansas City native Walt Disney in the design of
Disneyland.



Aug 28, 2018

Kansas City Star Circulation: 5,830,000
Tri-City Herald Circulation: 646,130

The Wichita Eagle Circulation: 1,530,000
Miami Herald Circulation: 18,560,000

Ledger-Enquirer Circulation: 570,0380
Charlotte Observer Circulation: 74,717

J. Rieger plans to expand distillery and revive a piece of KC history

Jill Toyoshiba

J. Rieger & Co. distillery in the East Bottoms is renovating the adjacent former Heim Brewery bottling
building so it can quintuple its daily production capacity. It is hopes to revitalize the Electric Park
neighborhood.

The video tells the story of what the distillery will become as well as live video during the course of the
reveal with Andy Rieger. Mayor Sly James speaks about how someone being willing to invest in this area
will bring about change. Ryan Maybee talks about the hope of bringing back the identity of Electric Park
to this area with their renovation of the former Heim Brewery.

Aug 28, 2018
The Kansas City Star Circulation: 5,830,000

Ink KC: 4,500,000

J. Rieger ‘Multimillion’ distillery expansion hopes to draw thousands to East
Bottoms

Joyce Smith

The East Bottoms was once a popular draw — home to the famed Electric Park with its roller coaster, curated gardens,
theater and nightly fireworks.

A place where Heim Brewery piped its beer through underground lines to taps that directly served patrons.

Prohibition nixed all that, but Jacob Rieger & Company Distillery now hopes to make the area a destination again. The
locally owned distillery announced Tuesday that it plans a major expansion and hospitality center that it expects will draw
up to 100,000 visitors annually — and spur more investment in the area.

“A private company like ours expanding at that level, it immediately makes that neighborhood more attractive,” said Ryan
Maybee, a partner with Andy Rieger in the distillery. “We want to see more people down here investing in business and we
want more people living down here.”

Maybee declined to put a price tag on the development but confirmed it will be a “multimillion dollar” project.

Jacob Rieger will renovate its current 15,000-square-foot building at 2700 Guinotte Ave. and expand into an adjoining
45,000-square-foot building that was once home to Heim Brewery’s bottling house.

The three-story historic bottling building (circa 1901) will showcase the Rieger production facility, including four stills and
five 2,500-gallon fermenting tanks. It will have daily tours, tastings, multiple bars, lounges and cocktail spaces, an event
space, an interactive historic exhibit on Kansas City, Electric Park, Heim Brewing and J. Rieger, and a gift shop. Customers
also will be able to “hand fill” their own bottles of whiskey.

The distillery currently has a half dozen employees but expects to increase that to more than 40 by the time the hospitality
center opens in late spring 2019.

The elegant red brick and stone building, at 507 N. Montgall Ave., is mostly in a “Second Renaissance Revival Style” known
for its arches, nine-over-nine paneled windows, and a roofline marked by embellished cornice and shaped parapet. It still
has its original wood flooring and about 400 feet of underground tunnels dating back to when Heim piped its beers to the
bottling house.

The neighborhood was once known as Electric Park, one of the country’s first fully illuminated amusement parks dating to
1899, Maybee said. It featured a roller coaster, 2,500-seat theater that once hosted John Philip Sousa, and a large-scale
water fountain. It lit up the sky with a fireworks display every night at closing time.

But the neighborhood never recovered after Prohibition. The Heim building had various uses over the years but has been
empty at least since the early 2000s, Maybee said.

The Rieger distillery purchased the bottling building from John McDonald, founder of Boulevard Brewing Co., a year ago,
along with an acre lot that will be used for parking for 85 cars. Rieger’s original “O! So good” slogan will be on the parking
lot railing.

“We want to see more people down here investing in business and we want more people living down here,” said Ryan Maybee, a partner with Andy
Rieger in the distillery, of the expansion in East Bottoms.

GastingerWalker& is the project architect for the renovation and A.L. Huber the general contractor. Work was scheduled to
start after Tuesday morning’s announcement.\“We are going to open up the floor plan like it was originally, with the two-
story-tall stills,” said Kevin Harden, managing partner at GastingerWalker& in Kansas City.

Harden said Charles Smith was the architect for the Heim Brewery bottling building, as well as the newly renovated former
Norman School in midtown.
Ryan Maybee also was a pioneer in the redevelopment of the Crossroads as an entertainment area. He opened a modern
day speakeasy, Manifesto, in the basement of the former Rieger Hotel in 2009. A year later, he teamed up with chef/partner
Howard Hanna to open a restaurant and bar, The Rieger, on the first floor.

That’s when he met Andy Rieger, great-great-great-grandson of the founder of Jacob Rieger & Co. distillery. The brewery
originally opened in 1887 in the West Bottoms but then was forced to close in 1919 with the advent of Prohibition.

Maybee and Rieger brought it back four years ago as J. Rieger & Co. Since then they have expanded distribution to 20
states and it is now in the top 10 of U.S. distilleries by sales volume. The expansion will let it quintuple average daily
production capacity. Its product line includes Kansas City Whiskey, Midwestern Dry Gin, Caffe Amaro and Premium Wheat
Vodka.

While the expansion will allow them to increase production, Maybee said don’t expect a lot of new products.
“We want to focus on what we are really good at and we are known for our Kansas City whiskey,” he said. “And our gin has
the potential to be the biggest gin in the United States.”

The J. Rieger expansion will include renovation of the pre-prohibition Heim Brewery bottling house in the Electric Park neighborhood. A rendering shows
plans for the top floor of the Heim building.

The video, by Jill Toyoshiba, tells the story of what the distillery will become as well as live video during the course of the
reveal with Andy Rieger. Mayor Sly James speaks about how someone being willing to invest in this area will bring about
change. Ryan Maybee talks about the hope of bringing back the identity of Electric Park to this area with their renovation
of the former Heim Brewery.