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EUROPEAN
CARTON MAKERS
ASSOCIATION

ECMA CARTON NEWS

Annual Review 2016

ECMA Annual Review 2016

Table of Contents Page Table of Contents Page

ECMA Activities 2016. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Pro Carton / ECMA Carton Award 2016 . . . . . . . . . . . . . . . . . . . . 2 2

Dear Reader . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Pro Carton Young Designers Award 2016 . . . . . . . . . . . . . . . . . . 2 6

Update ECMA Committees. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Pro Carton Annual Report 2016. . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 7

Update ECMA Forums . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 ECMA Sales Toolkit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 9

ECMA Business Intelligence Seminar 2016 . . . . . . . . . . . . . . . . 1 1 News From The Industry. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 0

ECMA Congress 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 3 ECMA Member List . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 6

Photo Impression ECMA Congress 2016 . . . . . . . . . . . . . . . . . . . 1 6 Organisation Structure & Committees. . . . . . . . . . . . . . . . . . . . . 3 8

ECMA Statistics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 0 Colophon. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 0

ECMA Activities 2016 - overview per quarter

In 2016 ECMA again organised many internal member meetings. The different committees and forums play
an important role within the structure of ECMA. Being able to participate within the committees and forums
in ECMA is an important benefit for direct members of ECMA, and provides great added value. Members can
directly influence decision making, receive first-hand information and have many networking opportunities.
These are the meetings and activities completed in 2016:

First Quarter Third Quarter
- ECMA Executive Committee meeting in Amsterdam (NL) - ECMA Technical Committee meeting at the Technical

on 9 February. University in Dresden (DE) on 6 September.
- ECMA Marketing and Communications Committee - ECMA Marketing and Communications Committee

meeting in Amsterdam (NL) on 9 February. meeting in Antibes/Juan-les-Pins (F) on 14 September.
- ECMA Association Development Committee - ECMA Executive Committee meeting in Antibes/

meeting in Amsterdam (NL) on 10 February. Juan-les-Pins (F) on 14 September.
- ECMA Tobacco Forum meeting in Antibes/
Second Quarter
- ECMA Marketing and Communications Committee Juan-les-Pins (F) on 14 September.
- ECMA Annual Congress 2016 in Antibes/
meeting in Amsterdam (NL) on 5 April.
- ECMA Executive Committee meeting in Amsterdam (NL) Juan-les-Pins (F) on 15 and 16 September.

on 6 April. Fourth Quarter
- ECMA Annual General Assembly in Amsterdam (NL) - ECMA Association Development Committee

on 6 April. meeting in Amsterdam (NL) on 12 October.
- ECMA Business Intelligence Seminar in Amsterdam - ECMA Annual General Assembly in Amsterdam (NL)

(NL) on 6 April about ‘The Changing World of Business on 9 November.
Intelligence’ – see page 11 for a full report). - ECMA Executive Committee meeting in Amsterdam (NL)
- ECMA Technical Committee meeting in Amsterdam (NL)
on 7 April. on 9 November.
- ECMA SME Forum meeting hosted by Istragrafika in Rovinj - ECMA Marketing and Communications Committee
(HR) from 11 until 13 May.
- ECMA Young Leaders Forum visit to drupa in Düsseldorf meeting in Amsterdam (NL) on 9 November.
(DE) on 7 June. - ECMA Pharma Forum meeting in Amsterdam (NL)
- ECMA Marketing and Communications Committee
meeting in Amsterdam (NL) on 21 June. on 22 November.
- ECMA Executive Committee meeting in Amsterdam (NL)
on 21 June.

ECMA Executive Committee meeting in

2 Antibes/Juan-les-Pins on 14 September

Dear Reader,

In your 2016 edition of the ECMA Annual Review you will find an overview of our associations activities and achievements.
Some of you may read the written text, others may just flip through the photographs and images: in any case, I trust you
will get proof of ECMA`s involvement in the many areas and the variety of playing fields and networks where our industry
is relevant and active.

We are now more than 5 years on course with the ‘New alongside the entire supply chain. The scale of our activities
ECMA’ which set off its journey in Summer 2012. I am very may be pan-European or even global, or it may be directed
pleased and proud that the group of people carrying ECMA at national/regional markets: supply chain collaboration
and working as a team for our association are still going and exchange of ideas is equally important for all market
strong. They prove the relevance of ECMA day after day again. participants.

The market developments and the economic and political I also would like to draw your attention to the 49th edition
issues are challenging for our industry more than ever and of the ECMA Congress which has taken place in the South
there is certainly no easy or simple recipe. But one thing is of France in September 2016. Our Congress theme ‘BIG
for sure: representing the interests of our industry vis-à-vis Data – The New Folding Carton Industry’ was spot on in line
the legislators – whether in Brussels or at national level – with what is happening in the world. We have explored the
and connecting with other stakeholders and associations future and have established the conclusion that ‘Big Data’
brings benefits and progress which cannot be achieved by and also the ‘Internet of Things’ will fundamentally change
individual countries or companies on their own. the way businesses compete, operate and how new forms
of communication are structured. Big Data will certainly
ECMA is involved in many projects covering all angles of become one of the most important drivers of change in our
our industry. One is to ensure Food Safety with cartons as industry.
a main objective. Furthermore, we are highly involved to
secure environmental sustainability and to contribute to a This brings me to a pleasant part of this foreword: warmly
circular economy. Our packaging is very much the talk of the inviting You to the 2017 ECMA Congress in Salzburg, Austria!
town when it comes to the presentation and the marketing The Congress will explore the significance of cartons as THE
of consumer goods on the shop floor, logistic benefits and packaging material of choice. ‘When Cartons matter…’ will
delivering cost saving. Folding cartons are value for money. aim at inspiring us how good cartons can make the difference
In addition, cartons also have a major impact when it comes at the point of sale! Please mark 21 and 22 September 2017
to guarantee consumer security, providing sophisticated in your calendar and come to Salzburg (my hometown),
options for tracking and tracing and for serialisation. one of the most beautiful UNESCO World Heritage Sites.
The working programme will be excellent and the social
We as converters can only achieve our role in the top programme will be yet another highlight!
league of packaging by working together with our partners

As president of ECMA I am very pleased to look back on another successful year for ECMA. I warmly thank all
who have contributed to the success of our association ECMA in 2016! Andreas Blaschke - ECMA President

3

UPDATE ECMA COMMITTEES

Technical Committee

“Food safety is a journey” is a statement often made in The ECMA TC meeting at the Technical University of Dresden
topic related presentations and no doubt the journey on 6 September and reports on the Fresenius conference
continued in 2016, with unexpected new legislative on residues of food contact materials in food (16-17 June
developments and new scientific knowledge obtained Köln), the ILSI Europe’s 6th international symposium on food
in meetings and in the leading food safety conferences. packaging (16-19 November, Barcelona) and the Smithers
Pira conference “Plastics and paper in contact with foodstuffs
From the legislative perspective the pressure to develop (6-9 December, Brussels), contributed to the scientific
EU harmonised measures for the so far non- harmonised knowledge sharing in the Technical Committee.
materials has been building up in the course of the year, with
especially the notification of the national German Printing In view of the not yet mentioned Recommendation from the
Ink Regulation, the adoption in the European Parliament of Commission to the Member States to monitor mineral oils
the critical Report on the implementation of the Food Contact in 2017/2018, it has been useful to learn even more on the
Materials Regulation Ec No 1935/2004 and the progressing multiple sources of contamination.
work at the Council of Europe on food contact materials as a
substitute for the lack of harmonised measures. The outcome of the FoodWatch mineral oil test results for
the Easter bunnies (March 2016) in which no cartons were
All this has been leading to the unexpected announcement involved offered the clear proof also other sources are
late in the year, the Commission has on its program for 2017 involved. At the TU Dresden meeting more background was
the development of a harmonised measure on printed food obtained on the mineral oil contaminations which may come
contact materials. The ECMA Technical Committee has been from the transport packaging and from the hot melts used by
closely following the legislative developments and also the the customers.
food safety guidance work done within the paper industry
associations CEPI/CITPA. Ever more advanced approaches to make risk assessments
were presented at the ILSI conference. In the impossibility
An own ECMA statement was developed and sent to perform full toxicological screenings for the many not
to the Commission on the announced printed food assessed substances in food contact materials, in silico tools,
contact materials measure and ECMA was early 2017 modelling and bioassay testing need to be taken in account.
also participating in the EU consultation process on the On the issue of the not intentionally added substances (NIAS)
information exchange in the food contact materials supply the committee is mainly following what the supplying sectors
chains. On other developments, ECMA endorsed statements (board, inks and adhesives) are developing.
by broader industry platforms.

Technical Committee meeting held at the Technical University of Dresden on 6 September 2016.
Presentation by Prof. Thomas Simat ‘NIAS in paper and board’.

4

(continued) UPDATE ECMA COMMITTEES

The work done and information generated in the Technical The Technical Committee accepted in its meeting on
Committee is shared with the ECMA membership. 11 January 2017 this third party certification as being a
Regular updates (15 in 2016) were circulated in the ECMA sufficient starting reference for both, quality management
food contact e-mail network in which the national member and hygiene management. Previously this same decision was
associations and company experts are involved. Additionally taken for ISO 22000.
regular reports were prepared for the main internal ECMA
committees and at the occasion of the ECMA Business From the communication side ECMA looks forward to the
Seminar held on 6 April in Amsterdam. coming discussion with Pro Carton Europe
on ways to promote in a better way all efforts made in the
On the ECMA website food safety information is provided on area of food safety. In general it is felt those efforts are not
the public part and on the members-only section. Updates recognised enough. Food safety should not only be an issue
for the food contact status declaration and the specialised for the product development departments. Food safety needs
laboratory list were posted. The Food safety factsheets to be also well understood and put into practice by sales and
and headlines (part of the ECMA Sales Toolkit) have been procurement through the entire food carton supply chain.
updated and new ones have been created for instance on the
fluorinated substances. The Technical Committee is chaired by Arend-Jan Luten
(Graphic Packaging) and Jack Pieterson (Smurfit Kappa) and
Aside the strictly food safety related topics, the ECMA supported by Jan Cardon (ECMA).
Technical Committee adopted in 2016 also the “Guidelines for
the creation and exchange of artwork files in the production of Experts from companies and national associations involved
folding boxes”, previously released in German by FFI. in the Technical Committee work in 2016 : Michael Avemarg
Outside the own sector, the ECMA views on technical issues (Van Genechten Packaging), Pieter Geers (Graphic Packaging
have been addressed in many platforms in which the sector is Int.), Carmine Iuvone (Seda Group), Achim Lerschen (Multi
involved, at a meeting with FoodDrinkEurope on 22 November Packaging Solutions), Robert Mayr (A&R Carton), Paolo
and at the Smithers Pira conference in December 2016. Minichini (Seda Group), Dieter Moessner (Edelmann), Elaine
Murray (Multi Packaging Solutions), Christian Schiffers (FFI),
Via this annual review ECMA certainly wants to highlight Heinz Traussnig (Mayr-Melnhof Packaging Int.), Hans van
also once more the value of its GMP publication, which is Schaik (ECMA), Wilfried Wijnants (Van Genechten Packaging).

offering a good tool for developing compliance Marketing and Communications Committee
with the GMP regulation (Ec) No 2023/2006.
New is the decision to accept BRC version The Marketing and Communications Committee
Pack 5 (levels A+, A, B+ and B) as sufficient (MCC) is responsible for the ECMA Congress working
for self declaring compliance with the ECMA programme, ECMA Seminar, Industry Statistics and
GMP. Networking.

In 2016 the MCC focussed on updating the internal industry
statistics. The ECMA Quarterly Market Flash was updated,
which now includes the European Composite Index, a Country
Composite Index, the Business Confidence PMI, Carton
Output Forecasts, Case Studies and Industrial Market Data.
Also the ECMA 360°Industry Update was introduced at the
ECMA Congress 2016, an overview of what had happened in
our industry since the ECMA Congress 2015 in Bucharest.

In view of new commitments within Graphic Packaging International, The ECMA Congress working programme was minutely
Arend-Jan Luten handed over the chairmanship of the Technical prepared by the MCC and had a great line-up of top-
Committee to Jack Pieterson (Smurfit Kappa) on an ad interim basis. notch speakers during the event in the South of France in
September 2016. The congress theme was: ‘Big Data –
ECMA is grateful, for the vast amount of work delivered under The New Folding Carton Industry’. A group of international
Arend-Jan Luten’s mandate since 2010 and for the availability of acknowledged experts and trend watchers showed the huge
Jack Pieterson to secure the well-functioning of the committee. influence of Big Data on the future of our industry.

5

(continued) UPDATE COMMITTEES

At the ECMA Business Intelligence Seminar which was held
on 6 April at Schiphol Airport in Amsterdam we informed our
members about the latest trends in the global cartonboard
production, provided an updated outlook on the sales trends
of cartons across Europe, and highlighted the growing
importance of web retail and convenience packaging, and
stressed the ever important issues and developments around
food safety.

For 2017 the MCC will focus on expanding the networking
opportunities within ECMA and the preparations for the next
edition of the European Carton Prospects Report.

The Marketing and Communications Committee is
chaired by Jean-François Roche (GPI) and supported
by Rogier Krabbendam (ECMA).

Association Development Committee

The Association Development Committee (ADC) is Targets for the coming time will be on expanding the footprint
within ECMA the place where the directors of the in Central and Eastern Europe and playing a role in setting
various national associations involved in folding carton up folding carton bases locally that can provide knowledge
come together and share experiences and knowledge. in various fields and explain the advantages that cartons can
It is a collaborative platform between ECMA on a deliver to various customers. Cartons play a big role when it
European level and the carton associations from a comes e.g. to Marketing & Branding, Sustainability and Food
range of countries in Europe. There is also a linking Safety. There is an important message to convey and we need
pin via the ADC from the carton converters (ECMA all hands on deck in the carton industry both on a European
and national association) towards Pro Carton, the and on a national scale to maximise our potential.
association on the carton board producing side.
The purpose of the ADC is to work as a team between ECMA
More and more issues are happening on a pan-European and the various national associations throughout Europe. The
scale. Food Safety is an example that transcends national goal is simple and clear: strengthen each other and divide
boundaries. Not only because many client companies operate the work among the partners in a clever way. The national
on a multinational scale, but also because harmonisation associations can benefit from knowledge generated on a
and a level playing field is an issue. This however does not European scale and make the translation and implementation
mean that all things are only happening in Brussels, or on towards their local community.
a centralised scale. There are also many important actions
noticeable that derive from the various European countries
itself and that have impact on and lead to interaction with
the EU, or to ‘just’ a group of other national states. The
collaboration on folding carton issues and interests is the key
issue, for both the national associations and ECMA. Sharing
information, intelligence and best practices and working as a
team is what counts in the ADC.

The scope of the ADC is to cherish its base of knowledge Participating in the Association Development Committee (ADC):
built up in ‘Western Europe’ over the years and to expand the The liaison from the ADC’s to the Executive Committee is Christian
coverage to geographical areas where the role and production Schiffers (FFI). Martin Widermann of the Austrian carton association
of folding cartons is becoming increasingly important. The PROPAK (former PPV) was elected to chair the ADC meetings,
good relations established and continued with for example supported by ECMA Managing Director Hans van Schaik.
the Turkish national association KASAD and the recent birth
of the Polish association ECMA Polska are good examples of
the growing network in the folding carton industry.

6

7

UPDATE ECMA FORUMS

Pharma Forum

The Spring meeting of the Pharma Forum in Istanbul On 22 November 2016 the members came over to Amsterdam
unfortunately had to be cancelled because of several for the traditional Fall meeting. At this meeting a consultant
bombings in Istanbul and Ankara. The programme - which presented their view on serialisation and new commercial
was kindly hosted and prepared by Cömertler - would have opportunities for the pharmaceutical packaging industry.
been very nice and a great networking opportunity. Hopefully Serialisation is a direct consequence of the EU Falsified
there will be another opportunity in the near future to Medicines Directive.
organise a visit to Istanbul and the Cömertler production
facilities. The Directive introduces tougher rules to improve the
protection of public health with new harmonised, pan-
European measures to ensure that medicines are safe and
that the trade in medicines is rigorously controlled. To this
end, these new measures include obligatory safety features
on the outer packaging of the medicines, to be detailed via a
delegated act.

Also the opportunities for digital printing in pharmaceutical
packaging were discussed. Each members presented its view
on digital.

The Pharma Forum is being chaired by Roel van Eerd
(Van Eerd) and supported by Rogier Krabbendam (ECMA).

Tobacco Forum

The ECMA Tobacco Forum is the platform for specialists This is not only beneficial for the public debate but also
in the tobacco packaging industry. Already existing over 15 serving the carton sector’s own economic interest. During the
years to take care of packaging related issues for this specific year 2016 the Forum in various instances has represented the
market segment the forum plays an important role. For a packaging industry and continued its contacts with decision
number of years the Forum is very much involved when the makers, politicians and other stakeholders, all based on the
European Commission set to revise the Tobacco Products packaging expertise and contacts within the Tobacco Forum.
Directive (TPD2) and to introduce so called ‘standardized The Tobacco Forum is professionally assisted in its actions
packaging’ or the even further going ‘plain packaging’. For by a Brussels based public affairs consultant, but actions are
the EU bodies in Brussels the expertise of the ECMA Tobacco not limited to Brussels and are noticeable also in the various
Forum representing the packaging industry in this respect is European Member States.
well recognised. The Tobacco Forum unites and represents
the vast expertise of the industry when it comes to packaging Status of TPD2
and this covering the market’s European scale. The revised TPD2 went into effect per 20 May 2014 with
a two year transposition period for the member States to
Raising the industry’s voice and implement the Directive into national legislation. So the year
bringing in packaging expertise 2016, with an official deadline on 20 May, was very important
The Tobacco Forum has nothing to do with tobacco as such for the Forum to witness how all processes developed. The
but is all about packaging expertise. The public debate is big majority of member states reached the deadline but also
between policy makers and stakeholders in finding the right various states were tardy, mostly due to national political
balance between public health, economics and production issues, not related to the revised TPD as such. During this
related issues and not to forget anti-counterfeiting. same time in a number of countries developments occurred
towards the introduction of “plain packaging” and thus going
Professionally well designed and produced packaging for further than standardised packaging
tobacco products is the best line of defence against illegal • Countries committed to ‘plain packaging’:
trade and undesirable products. The input from the Forum
is very much based on the decades long experience and France, Hungary, Ireland, Norway, Turkey and UK
knowledge of the member companies. • Countries at risk of ‘plain packaging’:

8 Latvia, The Netherlands, Slovenia, Sweden.

(continued) UPDATE ECMA FORUMS

SME Forum

Istragrafika hosted this year’s SME Forum meeting in Rovinj and hopefully the success of this meeting attracts new
(Croatia). The members arrived on Wednesday 11 May for a members to this forum. Companies interested in joining
welcome dinner. The working programme on Thursday 12 the SME Forum can contact the chair of the forum Robert
May consisted of a morning company tour to the production Davison (Alexir Packaging) or Rogier Krabbendam (ECMA).
facilities of Istragrafika. The rest of the day was spent on the
SME Forum meeting.

The meeting started with a general assessment of market
trends and developments, which was followed by the
presentation of the results of the new SME benchmark. This
benchmark includes detailed information on the production
related Key Performance Indicators. By participating in the
SME benchmark the members are shown how their company
measures up to others in the industry. The benchmark is
being used by the SME members to identify areas where they
might be able to improve. Especially the discussion about the
benchmark results and the presentation of best practices by
the best in class companies are extremely valuable.

Before dinner there was a guided city tour to discover the
beautiful city of Rovinj. It was a very successful meeting

(continued) Tobacco Forum

market to develop effective solutions to the evolving nature of
the problems faced.
It is important to keep in mind the ability for verification and
authentication by the consumer. Here the ‘look and feel’ to
measure if it’s the genuine product plays an eminent role.

An important issue on the table to tackle in Brussels Complex and sophisticated cigarette pack
momentarily is what the security features on cigarette Consistent with ECMA’s previous submissions, ECMA puts
packaging will look like and what requirements they will have forward that modern (non-standardized) cigarette packs
to meet. Security features will be required on packs 3 years are a sophisticated product which forces counterfeiters to
following the 20 May 2016 deadline i.e. 20 May 2019. overcome costly barriers in order to produce convincing
copies. The impact and value of good and complex packaging
The requirement for security features is in order to facilitate starting from a rock solid design cannot be underestimated.
the verification of authenticity of the packs, presumably by The current industry’s production process enables hi-tech
consumers and enforcement authorities. TPD2 requires that printing from state-of-the-art equipment using enhanced
the security feature should be tamper proof and composed design features such as embossing, debossing, hot-foil
of visible and invisible elements. It should also be printed or stamping and UV varnish. It also enables hi-tech functionality
affixed and indelible. In 2016 the EU Commission/DG Santé such as automated creasing, cutting and gluing which can
has started the discussion with various stakeholders what produce unique packaging features such as rounded edges
‘track and trace’ and ‘security’ should look like. In ECMA’s and push up buttons. These features, which can be visible and
vision the Commission should adopt a technology-neutral invisible and can be constantly changed and updated provide
position for the security feature package and allow the a foundation for basic authentication, with or without any
additional affixed features.

The Tobacco Forum is chaired by Jerzy Czubak (Amcor
Tobacco Packaging) and supported by Hans van Schaik and
Barbara Ginter (ECMA).

9

(continued) UPDATE ECMA FORUMS

Suppliers Forum The members of the Supplier Forum are regularly invited
to join the MCC meetings, and are actively involved in the
The Suppliers Forum is the think-tank for supplier members preparations for the annual congress.
to provide ECMA with ideas, share industry related topics and The Supplier Forum is chaired by Jan de Roeck (Esko) and
developments and to optimize networking opportunities. supported by Rogier Krabbendam (ECMA).

Young Leaders Forum segment of die cutting, there also was a workshop area where
the broad portfolio of materials and machines for die making
On 7 June 2016 a group of young carton makers visited drupa was showcased.
in Düsseldorf. They started their visit with an impressive
and entertaining presentation of Landa Nanography and The Young Leaders Forum is supported
Nanographic Printing by Benny Landa. Everyone was very by Rogier Krabbendam (ECMA).
excited and is now probably thinking on how Nanography
might be able to create new business opportunities for their
companies and could potentially change the whole folding
carton industry.

After a traditional German lunch with ‘Bratwurst und
Bratkartoffeln’ there was room in the programme for
an individual visit to the fair. Many of the ECMA Supplier
members were presenting their latest innovations at drupa. It
was very impressive to see how the industry keeps developing
and innovating. The day was finished with a visit to Marbach.
At drupa, Marbach did not only present its novelties in the

10

ECMA Seminar 2016; the Changing World of Business Intelligence

On 6 April 2016 ECMA organised its Annual General Conclusions:
Meeting in combination with the ECMA Business The global cartonboard demand growth will be under
Intelligence Seminar at Amsterdam Schiphol Airport. pressure in 2016-2017, and the massive capacity overbuild
Delegates travelled from all over Europe to join the in China will continue to impact the global trade. But also
ECMA Seminar. in Europe the FBB capacity hits in 2016-2017. The global
cartonboard market is clearly looking for a new equilibrium
The Changing World of Business Intelligence between demand and capacity.
There is a growing demand for business information and
trends. We all want to know: how does my business perform Downstream change and the implications
compared to the rest of the market? ECMA helps its members on European Carton Prospects
to focus on their business by providing frequently updated and
easily accessible data. Neil Osment, Managing Director NOA-
PRISM, presented a 5 year forecast for
At the ECMA Seminar we informed our members about the the European folding carton industry,
latest trends in the global cartonboard production, an updated and a 10 year forecast concerning the
outlook on the sales trends of cartons across Europe, the changing dynamics in retailing, the
growing importance of web retail and convenience packaging, downstream change, and the impact it
and the ever important issues around food safety. will have on packaging.

The presentations were delivered by Gleb Sinavskis (RISI), The market is changing rapidly with
Neil Osment (NOA) and Jan Cardon (ECMA). changing consumer demands and trends in retail shopping.
Consumer behaviour is changing dramatically because of
European Cartonboard Production in a Global Perspective lifestyle changes (e.g. more one person households or two
Gleb Sinavskis, Associate Economist working partners), which will also lead to more fragmented
Paper Packaging at RISI, presented shopping habits. Retailers will have to adopt a more flexible
an overview of the global markets approach to keep their customers, and will develop new
followed by a further explanation of channels of distribution; omnichannel is on the rise. So
the European situation and a cost packaging will also need to suit different retail channels:
competitiveness analysis. omnichannel packaging. But apart from the change in online
shopping, Neil Osment also detects a major increase in daily
His presentation showed how the convenience store shopping. The age of the big hypermarkets
growing capacity in Asia (China) will is over. Retailers are opening smaller convenience stores in
stimulate more export, because the Asian market – despite a combination with pick-up points to organise a new agile and
fast growing demand - is not able to absorb all the produced hybrid distribution network. Smaller pack sizes, shorter run
cartonboard itself. The North American situation is more lengths, and packs that differentiate and stand out; this will
stable, but the strong US dollar is not favourable for export. open up huge new opportunities for folding cartons.

In Europe there is a significant conversion from graphics to The Carton Food Safety Journey: where do we stand?
packaging. The capacity expansions in virgin will dramatically ECMA Technical Advisor Jan Cardon
affect operating rates in the nearest future in Western presented an overview of everything
Europe. Demand in Eastern Europe is growing faster, and the folding carton industry has done
it will continue to rely on imports from Western Europe. to secure food safety.
Recycled cartonboard demand growth in Western Europe is
projected to be very limited in the future. The introduction of the ECMA GMP on
food safety was a milestone for the
The RISI cost competitiveness analysis showed how Asian industry. It was a clear answer from
producers generally have a cost advantage over European the European folding carton industry
producers; however the difference is moderate in virgin to the food safety challenges we were confronted with. The
cartonboard. European producers have a clear advantage aim is to deliver food safe cartons by sharing information
over North American in recycled cartonboard grades. In virgin and best practices, with appropriate risk assessments, by
cartonboard, transportation costs to Europe will significantly taking our responsibility, and most important; by keeping real
reduce the North American cost advantage. communication with all other stakeholders open.

The food safety context is still changing because of new
knowledge coming available from different ways of migration,

11

(continued) ECMA SEMINAR 2016; THE CHANGING WORLD OF BUSINESS INTELLIGENCE

inks, adhesives, functional barriers, etc. There are also ECMA actively supports its members by sharing information
new initiatives and draft legislations at various political and best practices and providing guidance to demonstrate
levels, both national and European. This requires a serious compliance towards their customers. The interaction with
assessment of the overall packaging concept for a given customers is key.
application. The key message is that there are solutions
available. Jan Cardon ended his presentation with the appeal to the
industry to ‘stay on track and commit to safe cartons!’

To Strengthen the Folding Carton Industry | ECMA Business Seminar 2017
Are you tired of losing market share to other packaging materials? Are you competing with other packaging materials only on
price, or are other issues also important? Are consumers really worried about mineral oils and plastics polluting the oceans?
How can we turn the tide and strengthen the position of our industry.

On Wednesday 5 April 2017 ECMA organises the ECMA Business Seminar with three separate sessions:
• Plastics Industry | Know Your Competitor (plastic industry)
• Could GMP Sell More Cartons? | Food Safety as a USP (food safety)
• The Carton Identity (reputation management)

The seminar is targeted at senior sales and senior management with customer contact. Participation is free of charge for
direct and indirect members but registration is required, please contact the ECMA Secretariat at [email protected].

12

ECMA Congress 2016: Big Data - The New Folding Carton Industry

From 14 until 17 September development also holds the future of our industry. We have
already moved from digital to mobile, and the next step will be
2016 the European folding towards artificial intelligence and algorithm based decision
making. We still have a few years to prepare for this new
carton industry came revolution, but we should start preparing right now.

together in Antibes/ The Role of Sustainability in Packaging
Smithers Pira carried out an
Juan-les-Pins (France) for independent survey on behalf of Pro
Carton in 2016 aimed at determining
the ECMA Annual Congress. the views, opinions and attitudes of
the downstream carton supply chain
This year’s congress as to the importance of sustainability
in packaging. Dominic Cakebread
theme was: ‘Big Data – 2016Antibes/Juan-les-Pins from Smithers Pira showed that 96%
The New Folding Carton of all respondents felt sustainable
France, 14 - 17 Sept.
Industry’. A great line-up of packaging important to their business.

international acknowledged Sustainability – How to Thrive in the Next Economy
John Thackara presented some mind
experts and trend watchers showed the huge influence provoking views on the resource
intensive global economy, and how
of Big Data on the future of our industry. In short: the future will become trans-local.
Economy and sustainability are not
Big Data + Big Ideas = Big Impact and also requires two separate things. Sustainability is
more than recycling, new materials
‘Big Thinking’. and resource efficiency. It’s also about
new geographies (trans-local), new
The ECMA Congress is the networking event of the year for
the folding carton industry. We offer prospect to the industry business models (sharing), new modes of exchange (local
and a thorough understanding of major industry trends platforms and partners) and new supply chain infrastructure
and developments. To give an impression of what has been (decentralized).
presented during the plenary working programme, here’s an
overview of the presentations. The Folding Carton Industry 4.0
Stefan Kero from Atos explained
When everything is connected how digital transformation / the
On the threshold of the age of The 3rd digital revolution has enabled
Internet of Things / Industry 4.0, us to enter the Digital Age and the
everything will be connected by the Internet of Everything. We are moving
internet. But what happens when from single, siloed systems and
generations connect? Phil Gwoke organizations to an industrial network
from Bridgeworks presented a very of capabilities. He also showed the
useful insight in what happens when critical success factors for building
different generations connect (or
sometimes collide) and how to build your company’s digital roadmap.

effective working relationships across generational lines. ECMA 360° Industry Update
For the first time ECMA presented
Big Data is everywhere a 360° update on our industry. It
Matthijs van Leeuwen from the was compiled from a wide variety of
Leiden Institute of Advanced sources, and contained both industry
Computer Science & Leiden Centre statistics and trends. Also an update
of Data Science in The Netherlands on ECMA’s food safety journey
explained that Big Data itself is a hype was presented by the Technical
term, but the technology is here to
stay. It is emerging everywhere. The Committee. The presentation of the 360° industry update was
real questions you need to answer very well received, and will certainly be repeated next year.
are: Do you have data? Do you have
13
the right data? Are you willing to spend time and resources
on analysing it? Do you have (access to) the expertise? Before
you can even start thinking about refining your data.

When digital becomes human
Steven van Belleghem stated that
humans are becoming digital, and
technology is becoming our sixth
sense. How everything will be
connected by the Internet of Things
and will become smart, and this

(continued) ECMA CONGRESS 2015

Carton Awards 2016
One of the returning highlights of the event was the celebration of the winners in the Pro Carton ECMA Carton Award
competition. On Thursday evening the Pro Carton ECMA Awards were handed out to the winners in Cannes Movie Festival style.
Full details of all the winners can be found on page 22 of this issue!

Innovating for growth in folding Performance Improvement in F1
carton packaging The congress working programme
Peter Fisk showed how the application was closed by Nick Fry, former CEO of
of new technologies and the Internet the F1 Mercedes-Petronas team. In a
of Things leads to exponential change world which is more competitive than
(an explosion of connected possibility). ever, it’s all about extended teamwork.
Big Data will transform every industry, Sport has no special processes, it’s
and there are new opportunities just more focussed and faster.
to grow everywhere. But it’s about
combing big data with big ideas that
will lead to big impact.

ECMA ANNUAL CONGRESS 2017

The ECMA Annual Congress will take place on 20 and 21 September 2016
in Salzburg, Austria. The congress theme will be: ‘When Cartons Matters’.

Salzburg’s ‘Old Town’ (Altstadt) is internationally renowned
for its baroque architecture and is one of the best-preserved
city centres north of the Alps. The Old Town is picturesquely
surrounded by the Mönchsberg, crowned by the Fortress
which is visible for miles, and the mighty Capuchin Mountain
on the right banks of the river. Salzburg was the birthplace
of 18th-century composer Wolfgang Amadeus Mozart
so there is music in the air and the spirit of Mozart is
accompanying you almost step by step.

The ECMA Marketing & Communications Committee is
working on the programme and as soon as more information
is available all members will be informed. Please mark
your calendar for the third week of September and we look
forward to meeting you in Salzburg!

14

15

PHOTO IMPRESSION ECMA CONGRESS 2016

16 More photos are available on the members only part of the ECMA website.

(continued) PHOTO IMPRESSION ECMA CONGRESS 2016

More photos are available on the members only part of the ECMA website. 17

(continued) PHOTO IMPRESSION ECMA CONGRESS 2016
18 More photos are available on the members only part of the ECMA website.

(continued) PHOTO IMPRESSION ECMA CONGRESS 2016

More photos are available on the members only part of the ECMA website. 19

ECMA STATISTICS

ECMA 360°Industry Update With a wider adoption of digital printing and cold foil in the
For the first time ECMA presented a 360 degrees update on market, short delivery time and smaller order sizes, and an
our industry during the ECMA Annual Congress in Juan-les- increasing demand for barrier boards, there are lots of things
Pins. It was compiled from a wide variety of sources, and going on in cartonboard and folding cartons. The impact
contained both industry statistics and industry related trends. of marketing and design & innovation is also becoming
more important. Growth perspectives for the next years
The industry is clearly consolidating, which is expected to are positive, but market conditions are challenging with
continue in 2017. Private equity investors are frequently continuous price pressure and overcapacity.
involved, mainly because the packaging industry is considered
as a stable and healthy investment. There is also a trend The presentation of the 360° industry update was very well
where companies streamline production and create super received, and will certainly be repeated at the ECMA Congress
sites, while customers are centralizing their sourcing as well. in Salzburg.

Regional Prospects Composite Growth Index

Adjusted our forecasts from 2014 in 2015…… Short-term Trends and Forecast 2014 to 2019

A lot has happened in these last 12 months! • Incremental tonnage growth of 366 tonnes
• A decline in global trade since then • 56% (205 tonnes) of this growth is forecast to come from
• Trade everywhere adversely affected
• Eurozone has suffered further non-Eurozone countries
• The top five countries – Germany, Italy, UK, France and
Forecasts of Incremental Carton Output –
By Country (2014 – 2019) Turkey – account for 75% of the incremental output growth

20

(continued) ECMA STATISTICS

ECMA European Carton Prospects Report (latest update 2016) ECMA Quarterly Market Flash
The ECP Report was produced The Market Flash covers the
by ECMA in cooperation with state of the business in the
NOA. It contains market statistics current quarter and the outlook
& trends, provides a company for the next quarter. Both
performance benchmark, direct and indirect converter
and a dashboard for business members are allowed to
confidence. The range of data participate. The updated
stretches from 2006 until 2019. version has been developed in
cooperation with NOA, and now
The ECP Report is being updated also includes trends and case
annually and was last updated in studies. Normally between
2016. The ECP Report is a simple 70 and 80 companies from all over Europe participate. The
must have for all folding carton businesses in Europe. The report is available to the participants only.
next edition of the ECP Report is expected in 2018.
The recently updated version includes additional information:
- European Composite Index
- Country Composite Forecasts
- Business Confidence PMI
- Carton Output Forecasts
- Case Studies, and
- Industrial Market Data

ECMA also publishes the ECMA Price Watch Currently ECMA follows price developments in Germany,
The ECMA Price Watch is a quarterly update on price the UK, France, Italy and Poland.
developments based on the EUWID Price Watch (Pulp and
Paper edition), and includes info on: The ECMA Price Watch is available at the Members Only
- Pulp Price Development section of the ECMA website (members need to log in to get
- Development Waste Paper Prices access).
- Raw Material Prices Cartonboard

Raw material prices cartonboard: FBB (GC II) Grades per country,
1995 - 2016/12 (Source: EUWID)

140

130

Index 1995/1 = 100 120 Germany
110 UK
100 France
Poland
Italy

90

80

21

PRO CARTON NEWS -

WINNERS PRO CARTON/ ECMA CARTON AWARD 2016

The 20th Pro Carton / ECMA Award trumped with a new The awards were divided into seven categories as well as
record: more participants, from more countries, and even three major awards: ‘Carton of the Year’, ‘Most Innovative’
more entries. On 15th September 2016 the prizes were and ‘Sustainability’. The certificates and trophies were
presented in festive surroundings at the ECMA Congress in presented by Roland Rex, Pro Carton President, and Dr.
Cannes – to an audience of leading personalities from the Andreas Blaschke, ECMA President.
European cartonboard and carton industry.
‘Carton of the Year’ went to the e-cigarette packaging:
Moderator Tony Hitchin guided the guests through a superb ‘My. Von Erl’: extremely elegant, My.Von Erl creates an
show set against the magnificent backdrop of the Palm absolute wow effect when opened. Without using any other
Beach Casino in Cannes. And it became more than clear: materials than cartonboard, the packaging embraces all the
the significance of packaging as a marketing instrument is elements and accessories. The winner in the ‘Sustainability’
increasing continuously and sustainability is becoming part category was the ‘Beam-Box’ by Varta’: highly attractive,
and parcel of brand identity. In addition, cartons sustainable, innovative and practical in use – this triangular
shaped carton simply has everything good packaging needs.
• are getting smarter and developing highly enhanced The ‘Most Innovative’ Award went to the striking yet simple
interiors: covering topics such as safety closures, product solution ‘Pago Fruit Juice: Honeydew-Mango Promotion’:
arrangement or presentation, the highly creative execution allows an additional bottle to be
added to the packaging, either as a bonus or to introduce a
• offer more sustainable alternatives than other packaging new flavour.
materials – particularly with regard to plastic packaging
which is unpopular with consumers, The judges from all sections of the Supply Chain were
impressed by the surprising and convincing ideas: Satkar
• are becoming a deliberately used marketing tool and Gidda (SiebertHead, chairman of the jury) was responsible
active selling instrument in the era of multi-channel for design and marketing – together with Susanne Lippitsch
communication, (SL Design), Wilfried Duivenvoorden (Unilever) for the
brands. Lotte Krekels (Carrefour) contributed perspectives
• underline the sustainability aspects of brand management from the retail trade, Peter Strahlendorf (‘New Business’
and are deliberately used for this purpose, publisher) represented the market and consumers. Peter
Klein Sprokkelhorst acted as consultant to the jury in terms
• are a ‘delight’ at the Point of Sale: not only through ‘loud’ of the technical finesse of the entries.
colours, but increasingly through their structural design.

22

(continued) WINNERS PRO CARTON/ ECMA CARTON AWARD 2016

‘AND THE WINNERS ARE’: PRO CARTON / ECMA AWARD

CARTON OF THE YEAR

Official name of entry: My. Von Erl Carton Producer: A&R Carton Graz Cartonboard Manufacturer: Metsä Board
Jury Comments: From the front face the carton looks like a refined, premium pack with lovely embossing, hot foil and varnishes.
It is not until you open it that the My. Von Erl pack really makes you say ‘wow’. Without the use of any other material other than
cartonboard, the pack holds together and presents beautifully, all of the elements and extras needed for this eCigarette product.
The board engineering is truly impressive.

SUSTAINABILITY MOST INNOVATIVE

Official name of entry: Beam-Box Official name of entry: Pago Fruit Juice: Honeydew Mango Promotion
Carton Producer: Fr. Schiettinger Carton Producer: Mayr-Melnhof Packaging Austria
Cartonboard Manufacturer: Moritz J. Weig Cartonboard Manufacturer: WestRock
Jury Comments: Not only an eye catching carton but new for Jury Comments: As we have seen many times in the past, some
the battery sector where the batteries are held within a carton of the simplest cartons have won awards and this Pago pack is no
container without the need for a plastic blister and yet is properly different. In a very creative way the packaging holds and presents
reclosable – a clear advantage over the blister packs. an extra bottle either as bonus or to introduce another flavour,
while the body of the carton holds the main content of juice bottles.
Simple, effective and a great marketing tool. 23

(continued) PRO CARTON NEWS WINNERS PRO CARTON/ ECMA CARTON AWARD 2016

BEAUTY & COSMETICS BEVERAGES

Official name of entry: Flormar All Eyes on Me Collection Official name of entry: Polz Brandy XO
Carton Producer: Printpark Carton Producer: Schachner-Pack
Cartonboard Manufacturer: Metsä Board Cartonboard Manufacturer: Stora Enso

Jury Comments: Jury Comments:
The Flormar All Eyes on Me Collection certainly achieved the ‘all eyes In the view of the judges, the packaging for this 0.5l XO bottle from the
on me’ claim. All the judges were fascinated by these little packs that Polz family worked very well holistically. Graphically it looks smart,
not only had to achieve brand and product communication but through elegant and premium with subtle use of gold and the 2 piece carton
the effect of print techniques and ‘flock’ it had this amazing in-hand construction complements this with an elegant, almost book-like
feel which just had to be touched. appearance while providing adequate protection for the bottle without
overpackaging.

CONFECTIONERY HEALTHCARE & PHARMACEUTICALS

Official name of entry: Egg Box Official name of entry: Orion Pharma Oy SILEO
Carton Producer: Karbest Carton Producer: A&R Carton Oy
Cartonboard Manufacturer: Stora Enso Cartonboard Manufacturer: Stora Enso

Jury Comments: Jury Comments:
Clever, attractive, innovative and fun were just some of the words used Whilst the product content had no bearing on the judging and the
to describe this carton that contains mini chocolate eggs, without the pack, outwardly, is nothing special, the judges were amazed at the
need for any plastic at all. It was evident that the shape of this pack internal engineering of the pack, which allowed it only to be opened
will have high impact on-shelf and appeal to the target market of by depressing the highlighted (in yellow) areas to open the pack and
children. where the contents were also safely secured.

24

(continued) PRO CARTON NEWS WINNERS PRO CARTON/ ECMA CARTON AWARD 2016

FOOD NON-FOOD

Official name of entry: Coffee Capsules Official name of entry: Camacho Cigar Packaging U.S. market
Carton Producer: Rattpack Group Carton Producer: PAWI Verpackungen
Cartonboard Manufacturer: Metsä Board Cartonboard Manufacturer: Iggesund

Jury Comments: Jury Comments:
It would be fair to say that this pack for Amann Kaffee is indeed stylish A completely new way of presenting cigars using cartonboard instead
and would not look out of place, visible in the kitchen. The pack itself of tin. Very eye catching and totally unexpected giving rise to a lot of
contains 4 different types of coffee capsules where each variety is interest from the judges.
featured on the 4 different main faces of the pack. The carton is a
beautiful construction and feels good in the hand and to the touch
thanks to the use of various print finishes. This is complemented by a
secure, magnetic opening and closing ‘lip’.

VOLUME MARKETS THE CARTON EXCELLENCE AWARD 2017

The Carton Excellence Award is Europe’s most prestigious
award for carton packaging. Established over 20 years
ago, the event has continually got better and better with a
consistent increase in Europe-wide participation.
To submit an entry please visit the award section at
www.procarton.com. Please make sure your entries arrive,
at the latest on 11 May 2017, at the following (NEW) address:
The Carton Excellence Award 2017
C/o Lejeune Association Management
Laan van Nieuw Oost-Indië 131-G
2593 BM The Hague
The Netherlands

Official name of entry: Reload, the perfume mini-spray
Carton Producer: Snel BV
Cartonboard Manufacturer: Iggesund

Jury Comments:
The product created by ‘Reload’ uses perfume sprays from major
fragrance houses and is a housing for these perfumes but these
different housings can be used over and over again. The carton
packaging appealed to the judges in the way it held the elements in
place as well as the detailed internal printing as well.

25

PRO CARTON YOUNG DESIGNERS AWARD: JUBILANT YOUNG STARS

The Pro Carton Young Designers Award for students’ creativity Chairman of the jury, Satkar Gidda: ‘This is a much
in cartonboard packaging surpassed all expectations this time anticipated design competition simply because of the amazing
round. One reason for this was the new public voting prize, innovative ideas and clever thinking that we have witnessed
which attracted a large number of new participants. On 15th in the past. It was evident this year that some entries were
September 2016 the prizes were presented to the winners clearly a class project given the number of entries all created
in festive surroundings at the ECMA Congress in Cannes – for a specific subject or category. That itself revealed the
to an audience of leading personalities from the European very different thinking of each student as to how to tackle
cartonboard and carton industry. the project from a different angle. What is fascinating to see
For 14 years now this award has hugely successfully are absolutely new uses for carton board that we had not
supported creativity in the field of cartons. This year, once witnessed before. It is quite amazing what you can do with
again, two prizes and four nominations were awarded. Pro carton board through free thinking.’
Carton invited all finalists together with their lecturers to the The prize for both winners: a special one-week training in
festive gala and congress party. the areas of packaging design, marketing, sales and retail at
Multi Packaging Solutions. The certificates and trophies were
The judges – from all sections of the Supply Chain – were presented by Pro Carton President Roland Rex. All finalists
fascinated by the diversity of entries: also received a certificate.
- Satkar Gidda, SiebertHead (design and chairman of the jury)
- Wilfried Duivenvoorden, Unilever (brands) Every year from now on! As a result of its overwhelming
- Lotte Krekels, Carrefour (retail) success in 2016, in future the Pro Carton Young Designers
- Magdalena Michalska, Multi Packaging Solutions (carton industry) Award will be held every year. This means that all design
- Peter Strahlendorf , ‘New Business’ publisher (consumers) schools and universities can now include the Award as a
- Peter Klein Sprokkelhorst, technical advisor to the jury regular element in their curriculum, offering students the
huge opportunity to demonstrate their creative skills in a
competitive environment!

CREATIVE CARTONBOARD PACKAGING WINNER
I Have Nuts®: Isabel Laugerud Tabarini

Jury Comments: In the first instance this is a very attractive pack,
structurally and graphically. But coupled to that is the marketing
concept of nutrition for athletes where balanced nutrition is
provided in each half the pack to be consumed pre and post activity.
This concept is well executed by the pack design. So much so that
the whole could even be marketable and commercialised.

CREATIVE CARTONBOARD IDEAS WINNER

Off The Hook: Sarah Strobl

Jury Comments: Whilst this concept of a clothes hanger might
need some development, the judges really appreciated the thought
of the idea, particularly as a quantity of the hangers are attached
to each other and as many can be separated as needed according
to the strength needed according to the clothing item. Simple and
effective.

PUBLIC VOTING WINNER

Paper Bow Tie: Franz Mühringer

The idea was to create a bow tie out of a single piece of carton
which fits onto an A4 sheet with no sticking necessary. The product
should be an invitation to the next Pro Carton event. In addition it
could be sold as an accessory or to advertise shirts in a store.

26

PRO CARTON ANNUAL REPORT 2016

Pro Carton Marketing & Pro Carton Sustainability & Regulatory Affairs 2016
Communications
Environmental Policy: The European Commission
It was an exciting and eventful year for established a Packaging Working Group within the context of
Pro Carton with the Pro Carton ECMA its Product Environmental Footprint project. Pro Carton was
Awards as one of several highlights. an active member and contributed to the packaging guidance
produced by the European Commission. All packaging
These well-established awards for European cartonboard materials’ environmental databases were requested by the
packaging once again demonstrated impressive excellence. European Commission for their project and Pro Carton is
All the winners were introduced by ‘movie stars’ at this year’s working to ensure that our data is delivered and used in the
spectacular Gala event in Cannes – known of course for best way for cartons.
its annual film festival and awards. As usual the extensive
marketing support spread out by Pro Carton and all the Together with other paper packaging associations, Pro Carton
winners and finalists themselves had a strong impact. is working on an update of the methodology used to calculate
Carbon Footprints for paper packaging products.
The stars of the future made the biennial Pro Carton Young
Designers Award the most successful running of the Packaging Policy: The European Commission’s Circular
students Award ever. This year’s highlight was public voting Economy Package, includes a proposed revision of the
for the first time mainly communicated via social media with Packaging and Packaging Waste Directive and Waste
over 13,000 votes being cast. The quality of all entries, coming Framework Directive, both of which affect cartons. Pro Carton
from 11 countries, was highly professional and creative. Due contributed to the development of an industry position paper
to its unprecedented popularity this Award will now take place for paper based packaging and continues to work on paper
every year! packaging industry responses to the amendments suggested
by the Council of Ministers and European Parliament.
All the winners and finalists were on display at the Pro Carton
Roadshows in Amsterdam, Vienna, London, Birmingham, Food Contact Policy: Pro Carton monitors developments
Nürnberg, Warsaw, Antibes, Zürich and Frankfurt – at the in the food contact area affecting paper-based packaging,
major Fachpack fair (in co-operation with the German trade including Printing Inks and Mineral Oils. On-going networking
association FFI). and co-operation in regular meetings took place through the
year with paper associations in Brussels and also at ECMA’s
The regular Pro Carton e-newsletter reached over National Directors’ meetings.
14,000 contacts with news on trends, sustainability, new
developments, marketing activity, design and retailing.

New technical and editorial content has increased visitor
numbers to the Pro Carton website by over 50% in one year
with a noticeable move to viewing the website on mobile
devices.

Key decision makers in the consumer goods industry and
retailer trade were interviewed for this year´s Pro Carton
sustainability study. Covering the major five European
markets, the results were presented at the ECMA Congress
with the conclusion that cartons are clearly believed to be the
most sustainable packaging option.

Co-operations with national associations (FFI, BPIF Cartons,
Vouwkarton Platform Netherlands, Propak Austria) and
international partners (ECR, Print City, Viscom, Fachpack,
easyfairs, etc.) were key platforms for networking and
communication our joint messages.

27

(continued) PRO CARTON ANNUAL REPORT 2016

Pro Carton Members Only Website: The EU Update and
EU Personnel charts are updated on a regular basis.
Newsflashes were issued as appropriate to alert members
immediately to important news on regulatory topics of
interest to Pro Carton members.

A series of nine striking Myths & Facts Infographics to
illustrate cartons’ sustainability credentials were developed
for use in the coming year.

Finally a Plastics Project was initiated to investigate the
sustainability facts, credentials and positioning of plastics
packaging, which will report to members in 2017.

Pro Carton Management
At the end of 2016 it was announced
that Tony Hitchin, was
to be appointed to the new position of
General Manager of
Pro Carton and officially started in
January 2017. Tony has held director
level positions in several major food
and packaging companies and spent 11 years at Chesapeake/
MPS working across Europe as Sales and Marketing Director.

He commented:
‘I’m delighted to be leading Pro Carton and am confident that
by working alongside my colleagues at ECMA we can drive
further beneficial change for our industry. We all know that
cartons are the most sustainable form of packaging but we
need to spread the message even wider, and with a bit more
vigour, to make people act differently and actively disfavour
materials that are less sustainable. We need to highlight the
positives that cartons offer but also make comparisons with
other materials. In this way I hope that packaging specifiers
and legislators will positively discriminate in favour of
materials that abide by the principle of the circular economy
and against materials that harm our world. But we need to
act together. We have well over 50,000 people working in the
European carton industry, think what we could do if we can
harness that power to communicate our message! Wave the
banner. Remember, cartons don’t create plastic waste.’

Cartons – the packaging for today and our tomorrow.

28

ECMA SALES TOOLKIT

The ECMA Sales Toolkit ECMA Headlines
was designed to encourage Headlines provide the members of ECMA updated
healthy business conditions information on legislation and public affairs.
for the folding carton
industry and provides the The ECMA Sales Toolkit provides easy accessible and concise
members of ECMA access information for your sales staff on the latest trends and
to various Support Tools developments within the folding carton industry. In case
and regularly updated Fact of new or updated documents the members of ECMA will
Sheets and Headlines. When you log into the Member’s receive an alert.
Only section of the ECMA website, you get access to:
Please note that the ECMA Sales Toolkit is available for Direct
ECMA Support Tools Members only. No login details but your company is a Direct
Here you can find the ECMA Terms and Conditions of Sale, the Member of ECMA (see member list on page 36)?
2015 edition, which is available in 6 different languages plus a Please contact the ECMA Secretariat to receive your
user’s guide. You can also download the ECMA Folding Carton personal login details.
Dictionary, which is available in 6 different languages and is a
very useful tool when you speak to foreign customers.

ECMA Fact Sheets
Fact Sheets should offer your sales staff in one or two A4
sheets a better understanding of a certain topic or issue to be
used in the communication with the customer. There are Fact
Sheets available in 3 categories: food safety, sustainability
and industry challenges. The Fact Sheets represent our
industry’s position on specific topics and issues.

29

NEWS FROM THE INDUSTRY

Vouwkarton Platform Nederland the influence of packaging will be big or even a decisive factor
on brand perception at the moment a consumer receives its
On the 23rd of November 2016 Vouwkarton Platform online purchase.
Nederland organised the seminar ‘The First Brand Kiss of
Webretail’ at Packaging Innovations 2016 in Amsterdam. Around 90 people attended the seminar representing brand
The seminar focussed on the opportunities for brands in owners, packaging designers and the packaging industry
e-commerce to improve their packaging concepts (webretail itself. The organisation of the seminar was kindly supported
packaging). by Pro Carton.

Just like we are moving our marketing efforts more and Social media campaign 2016
more from ‘shelf to screen’, it is important we also pay more In 2016 Vouwkarton Platform Nederland intensified its
attention to the corresponding shift in brand perception at social media campaign on LinkedIn, Facebook and Twitter.
the first physical contact from consumer perspective; ‘The A database with around 1.400 contacts was created with
First Brand Kiss of Webretail’. Because that exactly defines key contacts working for brand owners (marketing and
what it is: when you receive and unwrap an online ordered product managers), retailers and packaging design agencies.
package, the first kiss between consumer and brand is being Under the nickname ‘Sophia Kartong’ Vouwkarton Platform
exchanged. The first kiss that often leaves an unforgettable Nederland has daily posted news items and tweets, and
impression. And it’s generally known that - also brands - made contact with new influencers to promote cartons and
‘never get a second chance to make a first impression’! cartonboard.

Part of the seminar was also the presentation of the results of Food Safety
an online survey. Participants were asked to give their opinion Last but not least, Vouwkarton Platform Nederland shared
on the influence of packaging on the consumer purchasing many food safety updates with its members, partly provided
decision and brand perception, especially in the web retail by ECMA. But as one of the three countries in Europe which
channel. More than 50% of the respondents expect that in 5 where subject of the Foodwatch research on mineral oils,
years the influence of packaging will be important or even there were also many local developments to take care of.
decisive on the purchase decision when consumers purchase The platform was represented in The Hague to monitor the
a product online. And almost 90% expect that in 5 years’ time developments and to provide the responsible authorities with
input on behalf of the folding carton industry. This issue will
clearly not go away and needs to be handled accurately to
make sure food safe cartons are available to our customers

and food safety is guaranteed to all consumers. <

30

(continued) NEWS FROM THE INDUSTRY

ECMABEL have a major impact. No doubt the incidents had a temporary
indirect impact on the sector activity.
The Belgian Carton Makers
Association (ECMABEL) is Of course food safety continued to be present on the meeting
the national contact point agendas, with presentations on the FoodWatch test results,
for circulating ECMA information and publications, and for the legislative developments and the wide range of available
addressing the sector related national developments. solutions.

Chaired by John de Somer On sustainability, ECMABEL has especially been following
(Van Genechten Packaging) the the discussion on the recyclability of coated cartons. Reports
association continues to be successful on the ECMA congress and the Pro Carton TouchPoint study
with well attended meetings and a were presented.
stable membership.

The general market trends, the Particularly successful in 2016, was the annual Supply
impact of developments in politics and Chain meeting with this year Prof. Gino Van Ossel (Vlerick
society, food safety & sustainability Management School) presenting on the significant
and reports on ECMA meetings and developments in retail.
events were the recurrent topics in the course of 2016.
Aside the sector specific topics covered within the
The ECMABEL meeting scheduled on 22 March had to association, the Ecmabel members can count on the FETRA
be cancelled due to the dramatic incidents in Brussels, (Belgian Paper and Board Converting Association) support for
reminding us well how developments outside of the own labour negotiations and environmental advice.
sector and beyond the economic & business environment, can

Prof. Gino Van Ossel (Vlerick Management School) at the Ecmabel annual supply chain meeting.
(Château du Lac Genval, 26 October 2016)

ECMABEL MEMBERS:
Autajon Packaging Belgium (Brussels) - www.autajon.com | Bruggeman & Desouter (Meulebeke) - www.bdmo.com
Multi Packaging Solutions (Gent/ Mariakerke) - www.multipkg.com | Du Caju Printing (Erpe Mere) - www.ducaju.be
Goldprint (Brussels /Huizingen) - www.lgr-emballages.com | Imprepack/Kart.& Impr. Winderickx (Brussels) - www.imprepack.be
Impritex (Wavre) - www.impritex.be | LGR Packaging VTK (Deurne) - www.lgr-emballages.com
Rembrandt Verpakking (Aarschot) - www.rembrandt.be | Smurfit Kappa Van Mierlo (Turnhout) - www.smurfitkappa-vanmierlo.com
Soenen Cartonnage (Lichtervelde) - www.cartonnage-soenen.be | St LUC (Nazareth) - www.stluc.be
Van de Velde P. (Wetteren) - www.cartonpvandevelde.be | Van Genechten Biermans (Turnhout) - www.vangenechten.com
Van Grasdorff (St Amands) - www.grasdorff.be

31

(continued) NEWS FROM THE INDUSTRY

BPIF Cartons financial success serving to alert converters and suppliers
of the issues that face the food packaging supply chain –
During 2016, in accordance primarily migration concerns. Sadly brand owners were again
with members wishes, BPIF Cartons prioritised the focus conspicuous by their absence.
on specifiers. Much time and effort went into creating
the EU Board Seminar ‘Are you on board with the circular However that same month the BPIF Cartons stand at
economy’ but sadly on the 23rd of June the UK voted to leave Packaging Innovations in London did enjoy an above average
the EU so the event was cancelled. It was an opportunity footfall from brand owners owing to the partnership with
to communicate direct with brand owners that must be Chester University to publicise their Post Graduate Food
replaced. Packaging Certificate. Many leading retailers and brand
owners were keen to support this and so were pleased to see
In September 2016 the Food Packaging Summit, jointly the organisations working together – support that may help
organised with the British Coatings Federation, was a with future Carton promotions.

KASAD the members of KASAD. In 2016 KASAD organised four of
these meetings.
The year 2016 was a very active one for
KASAD. One of this year’s highlights Cartonboard Packagıng News On Bloomberg Tv
was the celebration of the 25th The folding carton industry in Turkey is in the centre of
establishment anniversary of KASAD, which was celebrated attention. KASAD President Alican Duran and Board Member
on the 17th of February 2016 with a glorious gala dinner Özcan Kilimci even participated in conversation about
attended by the members of KASAD and guests. Founding ‘Cartonboard Packaging’ on 22 October 2016 at Bloomberg TV.
members and quarter-century members were honoured. When it comes to M&A activity there is much going on in
Delegations of KASAD members visited Drupa and the ECMA Turkey with many acquisitions, also by big multinational
Congress, and there were also joint visits to the board mills of companies expanding their footprint on the Turkish market.
Kartonsan and MEL.

KASAD also provides suppliers special ‘Introductory There’s a full overview of KASAD’s activities available in the
meetings’ to present their company and product portfolio to newssection of the ECMA website.

32

(continued) NEWS FROM THE INDUSTRY

FFI FFI Forum “PROPERLY PACKAGED!”
FFI made it clear at the 8th FFI Forum ‘PROPERLY
List of international machine PACKAGED!’ in Hamburg: packaging is the central touchpoint
manufacturers for brands. Creative ideas are essential when companies
FFI has compiled a list of the 32 want to appeal to consumers. The FFI Forum ‘PROPERLY
international manufacturers of processing machines for the PACKAGED!’ offered marketing managers and packaging staff
folding carton industry. The list is structured according to the at agencies and companies practical know-how, examples of
different areas of production (cutting & creasing, embossing, best practice and current expertise. There are many different
gluing and logistics) and shows the equipment supplied ways in which folding carton packaging can present a brand
by the individual machine manufacturers in the relevant or to make a product more effective with respect to its use
size categories. It also includes an analysis of whether the or storage. It is in fact frequently the case that the packaging
international manufacturers provide service in Europe and makes the difference – and is the central touchpoint between
indicates contacts for each company. a brand and the customer. About 80 participants received
inspiration about packaging on the basis of the slogan
FFI Corporate Conference ‘Properly packaged is half sold’.
FFI launched a new event format in 2016 with its first
‘FFI Corporate Conference’. FFI’s aim with this event
is to establish a new format that provides an additional
platform for the executives of FFI member companies
to exchange professional and personal experiences. The
FFI Corporate Conference is designed not only for folding
carton manufacturers but also for their corporate partners
in the supply chain that are associated members of FFI.
35 participants held discussions about current and future
economic and business challenges in the context of the
confectionery industry and Industry 4.0 issues with three
high-profile speakers at the 1st FFI Corporate Conference.

Workshops with supply chain partners FFI co-operation with the German association of craft
The different FFI committees held workshops with supply businesses
chain partners again last year. The FFI quality managers At the beginning of 2016, FFI joined forces with UDH (German
working group, for example, visited the major Mayr-Melnhof association of craft businesses), a member of the ZDH
Karton facility in Frohnleiten, in order to discuss the safety (central association of German craft businesses) via a co-
concept for the MMK barrier board solution Foodboard ™ with operation agreement. FFI is now able to take advantage of the
representatives of the company. expertise available at UDH as one of the four major political
associations in Germany, in order to strengthen its economic
The folding carton manufacturers from the FFI working group and business skills and to satisfy the increasingly exacting
‘small but impressive’ (converters with max. 50 employees) demands made by folding carton companies for relevant,
also had an opportunity to obtain an insight into the many up-to-the-minute economic information about such topics as
different combinations and applications that are possible in tax and financing, environment and energy, digitisation and
the print finishing field at GRÄFE Druck & Veredelung GmbH Industry 4.0, shortage of skilled staff and vocational training
in Bielefeld. etc.

The FFI procurement managers committee held discussions FFI joins compliance campaign
with hubergroup about the challenges that will need to be In order to draw greater attention to the compliance issue
tackled in future. The visit to the associated member of FFI in the folding carton industry, FFI is co-operating with the
hubergroup Deutschland GmbH focussed on the subject German association for materials management, purchasing
of risk management in the supply chain for packaging and logistics (BME). FFI members will be assisted in the
printing inks. In this connection, members of the hubergroup establishment and development of a corporate culture
management team gave a detailed explanation of the main that meets compliance standards by the BME compliance
features of the raw material market for printing inks and campaign and the BME code of conduct.
lacquers.

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ECMA Polska the European activities of ECMA. The website is updated very
regularly and the scope of reach is closely monitored.
ECMA Polska
became a member of ECMA in 2014 so is rather young in In 2015, in cooperation with KPMG, ECMA Polska prepared
experience. Due to the rapid growth of the folding boxes and published a new edition on the Polish printing and
industry in Poland an initiative has been launched to create packaging industry. This report is also available in English.
an organisation that gathers the carton makers and their Another edition of this report is planned.
suppliers into a suitable platform of cooperation and
exchange of experience. In order to be better recognized on a broader scale, ECMA
Polska has started the cooperation with the biggest Polish
After the first period of consolidation of the organisation newspaper Gazeta Wyborcza to publish more information
by acquiring new members and setting down the proper about the packaging industry. In autumn 2016 first the issue
administrative procedures required by regulations ECMA of Packaging Industry has been published as additional pages
Polska started its activities. to the daily edition. A follow up is also planned this year, with
environmental aspect as a headline.
Alike as on European level, two committees have been
created to help their participants in their daily business: ECMA Polska develops its activities by trying to attract more
pharmaceutical, chaired by Jakub Bielecki (ERBI) and for new members, especially from the SME sector, which is now
food safety, chaired by Jerzy Sarama (Kartonpak). From the the most important task. Also a closer cooperation with the
very beginning ECMA Polska provides for its members an European members is to be envisaged by the board of ECMA
active website: www.ecma.com.pl. This is a suitable tool for Polska.
communication to the members as well as to inform about

34

(continued) NEWS FROM THE INDUSTRY

PPC 2016 Year in One of the key reasons for bringing the industry together
Review: Community during the past year was education, both for leaders and
Building, Education, production floor employees. PPC’s conferences brought
and Industry industry executives together to learn leadership and
Promotion managerial lessons: in the Spring, they learned how to
bridge generational differences in their businesses and how
During its 87th year as the to discover new ideas and spark the future from keynote
leading association for the speakers Phil Gwoke and Magnus Lindkvist. Later in the Fall,
converters and suppliers of Steve Wiley from the Lincoln Leadership Institute taught
paperboard packaging, the leadership lessons from the nation’s history while Graphic
Paperboard Packaging Council Packaging president and CEO Michael P. Doss provided his
focused on building community within the industry, providing perspective on leadership and the direction of the industry.
leadership skills and technical education, and promoting
paperboard as the premiere sustainable packaging substrate. To help new employees master the art of carton converting,
PPC held two Folding Carton Boot Camps, educating 50
Throughout 2016, PPC focused on building and growing a employees on the basics of papermaking and the entire
strong community of North American folding carton and rigid converting process. Furthermore, a well-attended Technical
box converters—a community that allows for dialogue, the & Production workshop introduced the new technologies and
sharing of best-practices, and ultimately, a better industry developments from drupa to members’ production managers
as a whole. That community came together during PPC’s and other employees who were not able to travel to Germany.
biannual conferences in Miami and San Antonio, which Through its University Outreach Program and involvement
enjoyed 26% increased converter attendance since 2013. PPC with the Paperboard Packaging Alliance, PPC also donated
also welcomed nine new converter members and five new 182 Ideas & Innovation carton design handbooks to university
supplier members during 2016. packaging programs across the country, as well as facilitated
donations of paperboard from members.
To cement bonds and encourage further participation, PPC
gave several honors for volunteerism and participation PPC also made great strides in promoting the industry.
throughout the year. Marc Anderson of Graphic Packaging Throughout the year, PPC served as an industry knowledge
International and Bill Bloom of WestRock both received hub with its Vox Box Blog, weekly newsletter, white papers,
Volunteer Leader Awards for their substantial contributions informational website, legislative updates, and more. PPC’s
to the association. During a distinguished ceremony, David educational outreach program, TICCIT (Trees Into Cartons,
W. Scheible, former president and CEO of Graphic Packaging Cartons Into Trees), helped members across the country
International, received the Robert T. Gair Award, the plant trees and educate children about the sustainability
industry’s highest honor for lifelong achievement. and recyclability of paperboard packaging. The association
also formed an industry taskforce to streamline members’
PPC also encouraged members to participate both in small marketing and sustainability messaging.
special interest groups within the association as well as
in the larger paper and packaging community outside the ‘I am extremely proud of all the important work we’ve done
association. Throughout the year PPC facilitated several over the past year,’ said Markens. ‘In bringing the industry
communities of interest, including the Women’s Leadership together, providing education, and promoting our sustainable
Workshop, the Canadian Converters Committee, the Rigid product, we have provided value for our members and worked
Box Committee, and the New Generation Leaders group. PPC toward raising the industry as a whole. I am certain we will
staff and members also engaged with the broader community carry this momentum forward into 2017 and beyond.’
at drupa 2016, Paper 2016, the ECMA Congress, and the
Paperboard Packaging Alliance’s Student Design Challenge
judging week.

‘The power of association is in bringing people with common
interests and challenges together,’ said Ben Markens, PPC
President. ‘At PPC, our members generate unique ideas and
make fruitful connections—and the entire industry benefits
from this collaboration.’

35

ECMA DIRECT MEMBERS 2017

Country Company Website Type
Argentina Overseas
Austria Interpack S.A. www.hzgroup.com.ar Converter
Austria National Association
Austria Eberle Druck GmbH www.rattpack.eu Supplier
Austria Converter
Belgium Fachverband PROPAK www.propak.at National Association
Belgium Supplier
Belgium Mayr-Melnhof Karton Gesellschaft m.b.H. www.mm-karton.com Converter
Belgium Converter
Belgium Mayr-Melnhof Packaging International GmbH www.mm-packaging.com Supplier
Brasil Supplier
Bulgary ECMABEL Converter
Croatia Converter
Denmark Esko www.esko.com Converter
Finland Supplier
Finland Impritex SA www.impritex.eu Supplier
Finland Supplier
France Van Genechten Packaging N.V. www.vangenechten.com Supplier
France National Association
France Xeikon www.xeikon.com Supplier
France Converter
France Klabin (Cellpack) www.klabin.com.br Converter
France Supplier
Germany Yuri Gagarin Plc www.gagarin.eu Converter
Germany Supplier
Germany Istragrafika d.d. www.istragrafika.hr Supplier
Germany Converter
Germany Schur Pack Denmark a/s www.schur.com National Association
Germany Converter
Germany Kotkamills Oy www.kotkamills.com Supplier
Germany Supplier
Germany Metsä Board Corporation www.metsaboard.com Supplier
Germany Supplier
Germany Pankaboard Oy www.pankaboard.com Converter
Germany Supplier
Germany CAREO SAS www.careo.biz Supplier
Germany Supplier
Hungary FFC - Fédération Française du Cartonnage www.ffcp.fr Converter
India Overseas
India Komori Chambon www.komori-chambon.com Overseas
Ireland Converter
Ireland LGR Packaging www.lgr-packaging.com Converter
Israel Overseas
Israel Posson Packaging www.posson.fr Supplier
Italy Converter
Italy Xerox Europe www.xerox.com Converter
Italy National Association
August Faller GmbH & Co. KG www.august-faller.com Converter
36 Italy
Barcelona Cartonboard, S.A.U. www.bcncarton.com

Baumer hhs GmbH www.baumerhhs.com

Edelmann GmbH www.edelmann.de

FFI - Fachverband Faltschachtel-Industrie e.V. www.ffi.de

Gundlach Verpackung GmbH www.gundlach.de

Heidelberger Druckmaschinen AG www.heidelberg.com

KAMA GmbH www.kama.info

Karl Marbach GmbH & Co. KG www.marbach.com

Koenig & Bauer AG www.kba.com

Kroha GmbH www.kroha.de

Leonhard Kurz Stiftung & Co. KG www.kurz.de

Moritz J. Weig GmbH & Co. KG www.weig-karton.de

Papierfabrik Scheufelen GmbH & Co. KG www.scheufelen.com

RR Donnelley Magyarország Nyomtató És Kereskedelmi Kft www.rrdonnelley.eu.com

Parksons Packaging Ltd. www.parksonspackaging.com

TCPL Packaging Limited www.tcpl.in

Americk Packaging www.americkpackaging.com

Huhtamaki Foodservice Delta www.huhtamaki.com

Frenkel C.D. www.frenkel-cd.co.il

Highcon Systems Ltd. www.highcon.net

Arti Grafiche Antonelli S.r.l.

Artigrafiche Reggiane & Lai S.p.A. www.artigrafiche.it

GIFASP www.gifasp.com

Nuceria Adesivi www.nuceriaadesivi.com

(continued) ECMA DIRECT MEMBERS 2017

Country Company Website Type
Italy Palladio Group S.p.a. www.palladiogroup.com Converter
Italy Seda International Packaging Group S.P.A. www.sedagroup.org Converter
Japan Furubayashi Shiko Co. Ltd. www.furubayashi-shiko.co.jp Overseas
Poland ECMA Polska www.ecma.com.pl National Association
Portugal Sistrade Software Consulting S.A. www.sistrade.com Supplier
Romania Romanian Packaging Association www.apra.ro National Association
Slovenia EGP Embalazno Graficno Podjetje d.d. www.egp.si Converter
Spain Aspack www.aspack.es National Association
Sweden A&R Carton Lund AB www.ar-carton.com Converter
Sweden BillerudKorsnäs Gävle www.korsnas.com Supplier
Sweden Eson Pac AB www.esonpac.se Converter
Sweden Fiskeby Board AB www.fiskeby.com Supplier
Sweden Stora Enso AB www.storaenso.com Supplier
Sweden Svenska Kartongförpackningsföreningen www.grafiska.se National Association
Switzerland Amcor Group GmbH www.amcor.com Converter
Switzerland Bobst Mex SA www.bobst.com Supplier
Switzerland Gietz AG www.gietz.com Supplier
Switzerland K+D AG www.kud.ch Converter
Switzerland Swisscarton www.swisscarton.ch National Association
Switzerland Vereinigung Kartonverpackung Schweiz www.druckindustrie.ch National Association
The Netherlands Acket drukkerij kartonnage bv www.acket.nl Converter
The Netherlands API Netherlands B.V. www.metallized.nl Supplier
The Netherlands Brausse Europe www.brausse-europe.com Supplier
The Netherlands Graphic Packaging International Europe Cartons B.V. www.graphicpkg.com Converter
The Netherlands Hewlett Packard www.hp.com/go/indigo Supplier
The Netherlands Iggesund Paperboard AB www.iggesund.com Supplier
The Netherlands Intergrafipak B.V. www.intergrafipak.nl Converter
The Netherlands ITW Foils bv www.itwfoils.eu Supplier
The Netherlands Schut Packaging bv www.schut.nl Converter
The Netherlands Smurfit Kappa Zedek www.smurfitkappa-zedek.com Converter
The Netherlands Van Eerd bv www.vaneerd.nl Converter
The Netherlands Vouwkarton Platform Nederland www.vouwkartonplatform.nl National Association
Turkey Cömertler Matbaacilik San.ve TIC. A.S. www.comertler.com.tr Converter
Turkey Duran Dogan Printing and Packaging Inc. www.ddpack.com.tr Converter
Turkey Duran Makina Sanayi ve Ticaret A.S. www.duranmakina.com Supplier
Turkey Kartonsan A .S. www.kartonsan.com.tr Supplier
Turkey KASAD - Karton Ambalaj Sanayicileri Dernegi www.kasad.org.tr National Association
United Kingdom ASG-Worldwide www.asg-worldwide.com Converter
United Kingdom BPIF Cartons www.bpifcartons.org.uk National Association
United Kingdom EFI Radius www.efi.com/radius Supplier
United Kingdom Firstan Ltd www.firstan.co.uk Converter
United Kingdom Moorgate Capital www.moorgate-capital.com Supplier
United Kingdom Multi Packaging Solutions - Bradford www.multipkg.com Converter
United Kingdom Qualvis Print & Packaging www.qualvis.co.uk Converter
United Kingdom The Alexir Partnership www.alexir.co.uk Converter
United Kingdom W.H. Leary Ltd www.whleary.co.uk Supplier
USA Color-Box (Georgia-Pacific) www.gppackaging.com/color-box Overseas

37

ECMA ORGANISATION
STRUCTURE & COMMITTEES

ECMA Executive Committee Representing

President Andreas Blaschke

Vice President Alican Duran

Treasurer Tim Whitfield

Managerial Member Arend-Jan Luten

Managerial Member Jean-François Roche

Managerial Member Christian Schiffers

Advisory Member Andreas Helbig European Converter Community on behalf of Seda International Packaging Group S.P.A.

Advisory Member Jack Pieterson Volunteer Leadership from National Association: Vouwkarton Platform Nederland

Advisory Member Dierk Schröder European Converter Community on behalf of Edelmann GmbH

Advisory Member Harald Schulz Volunteer Leadership from National Association: FFI - Fachverband Faltschachtel-Industrie e.V.

Advisory Member Frederic de Somer European Converter Community on behalf of Van Genechten Packaging N.V.

Advisory Member John de Somer Volunteer Leadership from National Association: ECMABEL

Managing Director Hans Van Schaik

Technical Advisor Jan Cardon

ECMA Marketing & ECMA Technical Committee ECMA Tobacco Forum
Communications Committee A&R Carton GmbH A&R Carton GmbH
A&R Carton GmbH Edelmann GmbH Amcor Group GmbH
LGR Packaging FFI - Fachverband Faltschachtel-Industrie e.V. Gundlach Verpackung GmbH
Mayr-Melnhof Packaging International GmbH Graphic Packaging International Mayr-Melnhof Packaging International GmbH
Multi Packaging Solutions Mayr-Melnhof Packaging International GmbH
Pro Carton Multi Packaging Solutions ECMA Supplier Forum
Schur Pack Denmark a/s Seda International Packaging Group S.P.A. Bobst Mex SA
Seda International Packaging Group S.P.A. Van Genechten Packaging N.V. EFI Radius
Van Genechten Packaging N.V. Esko
ECMA Pharma Forum Heidelberger Druckmaschinen AG
ECMA Association August Faller GmbH & Co. KG Hewlett Packard
Development Committee Cömertler Matbaacilik San.ve TIC. A.S. Iggesund Paperboard AB
Aspack, Spain Eberle Druck GmbH Metsä Board Deutschland GmbH
BPIF Cartons, United Kingdom Edelmann GmbH Moritz J. Weig GmbH & Co. KG
ECMABEL, Belgium Eson Pac AB Stora Enso AB
ECMA Polska, Poland Firstan Ltd
Fachverband PROPAK, Austria Intergrafipak B.V. ECMA Young Leaders Forum
FFC - Fédération K+D AG Acket drukkerij kartonnage bv
Française du Cartonnage, France Kroha GmbH Firstan Ltd
FFI - Fachverband LGR Packaging Impritex SA
Faltschachtel-Industrie e.V., Germany Multi Packaging Solutions Intergrafipak B.V.
GIFASP, Italy Palladio Group S.p.a. K+D AG
KASAD - Karton Ambalaj Van Eerd bv Sada Packaging S.r.l.
Sanayicileri Dernegi, Turkey TCPL Packaging Limited
Romanian Packaging Association, Romania ECMA SME Forum TEM Ofset
Svenska Kartongförpacknings- Acket drukkerij kartonnage bv Van Genechten Packaging N.V.
föreningen, Sweden Americk Packaging Van Grasdorff NV
Swisscarton, Switzerland EGP Embalazno Graficno Podjetje d.d. Vermijs Kartonnage bv
Vereinigung Kartonverpackung Eson Pac AB
Schweiz, Switzerland Frenkel C.D. In case you want to join any of the ECMA
Vouwkarton Platform Istragrafika d.d. Committees or Forums please contact
Nederland, The Netherlands Qualvis Print & Packaging Rogier Krabbendam ([email protected])
The Alexir Partnership to discuss the possibilities.

38

IRRESISTIBLE
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39

COLOPHON

Published by the
European Carton Makers Association
C/o LEJEUNE Association Management

P.O. Box 85612
NL-2508 CH The Hague

The Netherlands

T: +31 70 312 39 11
F: +31 70 363 63 48
E: [email protected]
URL: www.ecma.org

Design and Production
vitamine C

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