PITCH BOOK test

VISUAL COMMUNICATION AND DESIGN: THE PITCH



THE PITCH
-

POTENTIAL
FIN AL

CONCEPTS FOR
THE SAT FOLIO

VISUAL COMMUNICATION AND DESIGN: THE PITCH



1 CONTENTS PAGE




Why is the pitch in a book format?............ 2

The client………………………………………………………. 3

The target audience……………………………………… 4

Two communication needs………………………….. 5

Communication need 1: Critical and reflective
thinking…………………………………………………………… 6

Communication need 1: Solutions and how they
met the purpose and the context………………… 7

Communication need 2: Critical and reflective
thinking…………………………………………………………… 8

Communication need 1: Solutions and how they
met the purpose and the context………………… 9

VISUAL COMMUNICATION AND DESIGN: THE PITCH



WHY IS THE PITCH 2
IN A BOOK FORMAT?



BEGINNING… Introducing the pitch

MIDDLE… Understanding the two

communication needs and how they will be
solved in both presentations

END… Happy ending (The client agrees

and loves the two final presentations)

Why am I showing you Furry Friends and a
Caramello koala?

VISUAL COMMUNICATION AND DESIGN: THE PITCH



3 THE CLIENT

• Client: Wildlife Victoria
• Organization, located in Victoria, Australia
• They are a positive and inspirational organization
• They have a humble service that allows them to

provide important advice about animal welfare
• “Vital link for the community between distressed

Australian wildlife”
• Educating “the community about how to successfully

co-exist with these iconic creatures”
• Strong community
• Assisting over 43,528 animals
• The client wants to further reach out to the

Victorian community. They want to continue to
motivate the society (via the target audience) to
protect and change the lives of many animals

VISUAL COMMUNICATION AND DESIGN: THE PITCH 4



THE TARGET AUDIENCE

• The target audience includes a wide range

• The target audience can be specifically directed to
the younger direction

• The target audience will be Victorian citizens

• People who are passionate to help Australian
animals

• Recognised as animal lovers who appreciate wildlife

• The client’s communication needs will ensure that
the idea will be suitable for both males and females
(Non-gender specific)

VISUAL COMMUNICATION AND DESIGN: THE PITCH



5 TWO COMMUNICATION

NEEDS

PRESENTATION ONE COMMUNICATION NEED:

The client requires a design for a type of puzzle that will
be later manufactured to promote the concept of saving
wildlife.

PURPOSE:
• Identify the work that Wildlife Victoria
undertake
• To promote the important issue of protecting
wildlife
• To encourage the target audience to donate
to their organization

PRESENTATION TWO COMMUNICATION NEED:

The client requires a suitable package to place and incase
the puzzle product. This communication need will further
promote and saving Australian Wildlife.

PURPOSE:

• Advertise the product as well as inform
the target audience what the product is

•

VISUAL COMMUNICATION AND DESIGN: THE PITCH



COMMUNICATION NEED 6
1: CRITICAL AND
REFLECTIVE THINKING

VISUAL COMMUNICATION AND DESIGN: THE PITCH



7 COMMUNICATION NEED 1:
SOLUTIONS AND HOW
THEY MET THE PURPOSE



AND THE CONTEXT

VISUAL COMMUNICATION AND DESIGN: THE PITCH



COMMUNICATION NEED 8
2: CRITICAL AND
REFLECTIVE THINKING

VISUAL COMMUNICATION AND DESIGN: THE PITCH



9 COMMUNICATION NEED 2:

SOLUTIONS AND HOW
THEY MET THE PURPOSE

AND THE CONTEXT

VISUAL COMMUNICATION AND DESIGN: THE PITCH