SCAS Brand Style Guide

BRAND PROMOTIONAL ITEMS

Website

In order to maintain the brand image in the target audience’s minds, a
“contact us” page is created to collect feedback via a contact form. Other
than that, users can also reach SCAS on social media through the buttons
included which will link them to the selected social media page.

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BRAND PROMOTIONAL ITEMS

Poster

The poster on the left is to promote the newly launch mobile app that
allows easy access for the target audience to make charity purchases
for fundraising purpose. Hence, the interface of the mobile app was
included with the QR code for them to install the app easily.

On the other hand, the poster on the right is to promote adoption
to rehome the rescued dogs. Thus, image of a dog was included with
the headline that ask for call to action for people to adopt a dog.

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BRAND PROMOTIONAL ITEMS

Social Media - Facebook

Since social media is one of the most effective ways to promote
brand awareness in the current emerging society, Facebook can help
to expand SCAS’s brand exposure in the market.

Another reason for chosing Facebook as the medium to promote the
brand is because it allows the brand to reach the target audience
easily. For instance, the target audience who are made up of adults
and middle-aged people would prefer to use Facebook because it is
easy to learn and use. Thus, Facebook can help to build brand loyalty
via the social media platform.

The Facebook page can be displayed on different smart devices such
as the desktop view and mobile app view. The figure on the right
shows the desktop view of SCAS’s Facebook account.

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BRAND PROMOTIONAL ITEMS

Social Media - Facebook

The figure shows the mobile application view of SCAS’s Facebook
account with profile picture and cover.

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BRAND PROMOTIONAL ITEMS

Social Media - Instagram

Instagram is also another social media platform to help promote the brand awareness for SCAS and to build
connection with the target audience.
Since Instagram is mainly for posting images, it is useful in helping the brand to seek for public support and to raise
awareness of animal welfare among the social media users in order to reach a wider coverage of people.

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BRAND PROMOTIONAL ITEMS

Social Media - Instagram

As Instagram is mostly installed on mobile phones, more functions can be accessed via the mobile interface. The 9-grid
posts in the following figure are arranged with different background colours to form an aesthetic feed which is effective
to maintain audience’s interests towards the brand.

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BRAND PROMOTIONAL ITEMS

Social Media - Instagram

The following figure shows the examples of Instagram stories for SCAS with the app interface
mock up. Since instagram story usually lasts for 1 day, it makes the brand looks more authentic and
human. Hence, it is used to reach target audience and drive engagement at the right moments.

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COMPANY STYLE GUIDE 60

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