TOP REALTOR RESOURCE SPRING 2024
2024 Home Financing, About MIG...............................................3 Avoiding Burnout in Real Estate............................................... 4-5 Weekly Structure.......................................................................... 6 Real Estate Agent Daily Planner DOWNLOAD ................................7 Success Strategies ...................................................................8-9 Financial Home Buying Tips for Your Clients.........................10-11 11 Hidden iPhone Features.........................................................12 Mastering the Marketing Budget ...............................................13 *FREE Marketing Budget Tool DOWNLOAD Realtor Survival Kit +................................................................... 14 On the Road Again THE ULTIMATE ROAD MIX ................................15 Your Brand Strategy................................................................16-17 The Importance of an Online Presence & Social Media............18 MIG Agent Intel Facebook Group JOIN TODAY............................19 Social Media Content Calendar LINK TO YOUR CALENDAR .......... 20 Tips to be Socially Prepared ......................................................21 ChatGPT for Real Estate Agents...........................................22-23 ChatGPT Writing Scripts............................................................. 24 ChatGPT HIGH-LEVEL Scripts.................................................... 25 Canva for Real Estate Agents THE ULTIMATE GUIDE .................... 26 Canva Benefits............................................................................27 The MIG Channel, powered by Spotify TOP 3 PODCASTS........... 28 Why Having a CRM is Important for Realtors............................ 29 Total Expert CRM....................................................................30-31 TABLE OF CONTENTS Mortgage Investors Group is an Equal Housing Lender, MIG NMLS #34391
Economic conditions, interest rates, and housing supply and demand will likely play pivotal roles in the real estate landscape this spring, 2024. If economic growth remains steady and interest rates stay relatively low, it could foster a favorable environment for homebuyers, potentially driving increased demand. Regional variations may occur, with some areas experiencing more robust growth than others. Additionally, technological advancements and changing societal preferences may influence the types of properties and amenities that are in demand. Keeping an eye on market indicators and consulting with real estate experts will be crucial for those navigating the real estate landscape in spring 2024. As your trusted mortgage lender, Mortgage Investors Group has been helping realtors since 1989. We are here for all of your home financing needs. WHAT WE CAN EXPECT TO SEE IN HOME FINANCING 2024 Written by: Jeff Dechert, CMB SVP Secondary / Capital Markets Jeff Dechert, CMB SVP Secondary / Capital Markets Certified Mortgage Banker (CMB) with extensive experience in pricing, hedging and selling loans in the secondary market. Provides Private Lending Capital Market expertise in addition to Agency, Jumbo and Non-QM, 1st and 2nd lien loan liquidity on buy/sell side. Mortgage Investors Group (MIG) was founded in 1989 in Knoxville, Tennessee, MIG is a leading provider of single-family residential mortgages in the Southeast. With a 5-Star Zillow rating, Top Lender designations in multiple lending industry accolades and dedicated team of experienced professionals, MIG has been making the American Dream of homeownership a reality for local communities for over 30 years. MIG is your local trusted lender. Our philosophy was simple, provide the best financing solution that mortgage lending offers. Chrissi Rhea & Chuck Tonkin, Co-Founders & Presidents “ “ Chrissi Rhea & Chuck Tonkin 1989 3
Avoiding Burnout in Real Estate As a real estate professional, you’re probably accustomed to a certain amount of stress. Particularly, with the sometimes frantic market of the last couple of years, you may be feeling that normal levels of stress are escalating to unsustainable levels. You wouldn’t be alone in feeling this way. In fact, agent burnout has been an increasing concern across the industry. 4
SELF-CARE WHAT IS BURNOUT AND HOW DOES IT AFFECT REAL ESTATE PROFESSIONALS? In a word, burnout is enduring exhaustion whether physical, emotional or mental. It carries with it a lack of motivation which can lead to poor performance at work and a negative outlook. Signs of burnout include: fatigue, apathy, dissatisfaction with one’s own work, tension headaches and disruption of sleep and diet. Real estate professionals experiencing burnout may see a drop in their conversion rate or simply find themselves feeling unfulfilled by their work. No matter how serious an effect burnout is having on you, it’s important to be proactive in confronting it. HOW TO PRIORITIZE SELF-CARE A lot depends on you as an agent or broker. All day you’re serving the needs of your clients, rushing to meet deadlines or fulfilling expectations. While taking time for yourself may feel selfish or unproductive, it’s not. In fact, you need to take time to recharge everyday in order to be effective. What that looks like for you may be different than what it looks like for someone else. In any case, take time out of your work day to do something just for you. Take a nap. Have lunch alone or with a friend and don’t talk about business. Walk in the park. Listen to a podcast. Play a mobile game. You may find that you return to your daily tasks energized. Most importantly, everything in this article depends on your willingness to care for yourself before serving your clients. So, take this advice to heart: it’s ok to prioritize self-care! CAN ESTABLISHING A DAILY ROUTINE REDUCE STRESS? Making time for yourself is easier said than done. To do this, it’s necessary to establish a routine and stick to it as much as possible. A routine will not only help you to feel less stress but it will allow you to maintain a pattern of self-care. As a practical measure, set a time frame in which you are available to answer emails and take calls. It may feel like you have to be available to your clients at all hours of the day, but you don’t. As long as you respond promptly and consistently during your allotted time, your clients’ needs will be well served and you won’t feel so much pressure. ENJOY THE JOURNEY SET BOUNDARIES KNOW WHEN TO SAY NO KNOW IT’S OK TO ASK FOR HELP JUST BE YOURSELF LET’S GO!!! SURROUND YOURSELF WITH POSITIVE LIKE-MINDED PEOPLE OWN THE DAY, DON’T LET THE DAY OWN YOU HAVE THE RIGHT MINDSET SEPARATE PERSONAL FROM PROFESSIONAL BE PRESENT EVERY DAY Content provided by: Realtor.com 5
OWN THE DAY • Review Goals • Market Analysis • Administrative Tasks & Duties • Follow Up • Networking • Social Media & Online Presence • Schedule Showings • Host Open Houses • Client Meetings • Content Creation • Digital Marketing • Website Maintenance & Development • Team Meetings • Prepare for the Weekend • Strategy Review SET THE TONE GET OUT THERE BE PRESENT BUILD BRAND RECAP & PREP M T W T F MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY A REALTOR’S WEEKEND DOES EXIST A busy realtor’s weekend can be fulfilling and rejuvenating when prioritized correctly, striking a harmonious balance between client commitments and personal time for relaxation and self-care. SATURDAYS AND SUNDAYS Hopefully your schedule is booked with open houses, showings and client meetings. When it’s not, be proactive. You can do this by focusing on nurturing client relationships, attending community events and strategic marketing initiatives to consistently build success in the competitive real estate market. WIN EVERY 6
Real Estate Agent Daily Planner DATE: 06:00 AM DESTINATION TOTAL MILES TODAY’S SCHEDULE MILEAGE LOG 07:00 AM 08:00 AM 09:00 AM 10:00 AM 11:00 AM 12:00 PM 1:00 PM 2:00 PM 3:00 PM 4:00 PM 5:00 PM 6:00 PM 7:00 PM SMTWTFS Check MLS for New Listings Respond to Voicemails, Texts and Emails Social Media Posts Update Website and Blog Showing Feedback Prospecting Prepare Marketing Materials Email Campaign Blast Mail Just Listed and Open House Notices DAILY TASKS Follow up with Prospective Sellers Follow up with Prospective Buyers Prepare and Send Listing Packages Prepare and Send Buyer Packages PROJECT TASKS Follow up with Clients and Co-op Agent Forward Contract to Client Forward Contract to Office Forward Contract to Title, Lender & Agent Check Deadlines Update Parties on Deadlines Schedule Inspections Confirm EMD Remove Contingencies Schedule Closing Schedule Final Walk through Review Settlement Statements Close File and Update CRM TRANSACTION TASKS Post to IG Post to Facebook Post to TikTok Post to YouTube SOCIAL MEDIA TASKS Prepare for Listing Appointment Schedule Buyer Showings APPOINTMENT TASKS 7 SCAN CODE to download a copy of the REA Daily Planner
SUCCESS TIPS 8
SUCCESS STRATEGIES This guide is designed not just to navigate the spring months of the 2024 year but to establish habits and practices that will support real estate professionals throughout their careers in both business and health management lifestyles. Adapt activities to suit your unique style in the real estate business. Consider partnering with a colleague or mentor to share experiences and support each other. Strive for a harmony between professional development and personal well-being. Keep a diary or blog to document your journey, which could be a valuable resource for other realtors. CUSTOMIZATION ACCOUNTABILITY BALANCE DOCUMENTATION 1 3 2 4 BRAND PROFESSIONAL HEALTH LIFESTYLE IN THE DYNAMIC REALM OF REAL ESTATE Adhering to a consistent success strategy is paramount, as it not only establishes reliability and trust but also ensures the continual achievement of set goals, propelling sustained prosperity in a competitive market. 9
This can affect your credit score. It’s best to WAIT until your loan closes. Keeping money in the bank is important! Don’t blow your savings on items for your new home. This can affect your loan approval. Much like applying for a new credit card, it’s best to wait. It’s important to continue and make payments on any open loans you have... and on time. Everyone loves to pick out new things; however, if you open a new loan to get your dream refrigerator or couch, it could cause you to no longer qualify. Closing credit accounts can negatively impact your credit score. It makes sense to consolidate debt and transfer high interest rate credit cards, but it’s best to WAIT until your loan closes. Even if you have a new job lined up, please check in with your loan officer before making a big change. All funds for closing must be sourced and seasoned, so if you can’t document where it came from, it can’t be used for closing. *Always contact your loan officer for clarification. DON’T APPLY FOR A NEW CREDIT CARD DON’T SPEND YOUR SAVINGS HOLD OFF ON BUYING A NEW CAR CONTINUE TO MAKE PAYMENTS WAIT FOR NEW FURNITURE KEEP CREDIT ACCOUNTS OPEN DO NOT QUIT YOUR JOB !!! DON’T MAKE LARGE DEPOSITS 1 5 2 6 3 7 4 8 HOME BUYING 10
BUYING HOME TIPS 11 FINANCIAL for YOUR CLIENTS
12 1) Hold the screen to lock the focus and exposure for photos Ever take a listing photo with your iPhone only to realize later the focus is completely off, centering on the other side of the frame? Or how about poor lighting in your pics, where bright windows in the background make the foreground completely dark? Both problems have been addressed by Apple in the form of the AE/AF lock. Simply tap the screen for a few seconds while in camera mode to keep the exposure and focus locked in on your intended target. A yellow box will signify the target you’ve picked. Now, you can post beautiful photos to your real estate website. 2) Take multiple photos at once with burst feature Any experienced photographer will tell you it takes 100 shots to get the one you like. Thanks to a modification to the Camera feature, you can take several photos at once, called blasts. This ensures you end up with a high-quality pic of your listings. Just hold down the shutter button when you take your picture. You’ll see a counter just above the button counting off the photos as they’re taken. Also, be sure to turn on the high dynamic range (HDR) feature so your photos come out looking clean and crisp, particularly when photographing rooms with a wide range of lighting — from bright skylights to dark corners. 3) Scan Documents with your phone One valuable iPhone tip for realtors involves leveraging the “Scan Documents” feature in the Notes app to quickly and efficiently digitize important documents such as contracts, agreements, and property listings. This feature is incredibly useful for realtors who are often on the move and need to convert physical documents into digital format without access to a scanner. Here’s how to use it: - Open the Notes app on your iPhone and create a new note or open an existing one. - Tap the camera button and select “Scan Documents.” - Place your document in the camera’s view. The iPhone will automatically detect the document’s edges and capture a scan. You can manually capture a scan by pressing the shutter button if needed. - Adjust the scan if necessary by dragging the corners to fit the page, then tap “Keep Scan.” - Add more scans to the note if needed or tap “Save” when you’re done. This feature is especially useful for quickly sharing scanned documents with clients, adding them to digital files, or even emailing them directly from your phone. It ensures that realtors can manage paperwork efficiently, reducing the need for physical storage and enabling easy access to documents anytime, anywhere. 4) Mix in some slow motion for your listing videos Remember that photography is just one means to get stunning imagery of the homes you’re trying to sell. Video continues to become more and more exciting for iPhone users, particularly with the addition of slowmotion capture to the 5S model. The great thing about slow-mo recording is you can film in normal video then use the scroll bar below the main video scene scroll to adjust certain parts of your video to become slow motion — perfect for elegantly showing off unique features of homes for sale. 5) Take photos while shooting video If you’d like to have both videos and photos of your listing, there’s an easy way to do both simultaneously. While shooting a video, you can secure some still photos just by clicking on the little white button icon in the corner of your screen while recording. 6) Get vertical Panorama shots in addition to horizontal ones With tall homes, or rooms with high ceilings, it can be rather difficult to get appealing photos, particularly if there isn’t enough room to stand far back from what you’re shooting. The Panorama feature in the iPhone camera allows for spectacular stretched photos that can show 180-plus-degree shots of your surroundings - and they don’t always have to be horizontal. Start by opening the camera app, and moving the slider above the button all the way over to “Pano.” You’ll see a live preview that helps you click away while you’re panning the camera over the area you’d like to capture. To take a vertical panorama, hold your iPhone sideways, and voilà — you can see the front yard of your listing all the way to the top floor. 7) Have Siri read your emails aloud Siri can read your emails aloud, meaning you can work your way through your inbox while keeping your attention where it belongs. She’s helpful like that. Just hold the Home button and open Siri as usual, and simply ask her to “Read your email.” She’ll run through recent additions to your inbox. You can also tell her to read a specific email when she prompts you or arrives at the email of choice. 8) Hold the Compose icon to read email drafts When you’re multi-tasking, it’s easy to write half an email then have to skip to another task. Ever have trouble going back to find what you started? An intriguing email feature is the ability to quickly access your un-sent email drafts. Just hold down the Compose button in the mail app. 9) Swipe left on the Compass to get a handy level Staging for open houses can be time-consuming: making the bedrooms and living room look comfortable, adjusting trivets and knick-knacks around the home, and moving around art and framed wall hangings. For the latter task, you can ensure that every family photo and piece of fine art adorning the walls of your listing is perfectly hung by using this nifty little addition to the Compass. Open the Compass app and swipe to the left. You’ll be greeted by a very sensitive, and visuallyintuitive level. Just set your phone on the top of a frame to make sure it’s not askew. 10) Drop and share a pin of a specific location in Maps Buyers want to know the neighborhood they are considering if they’re unfamiliar with it. That means it’s mostly on you to help them become more aware of their future surroundings. The Maps app has some great tools for doing just that. You can drop pins on notable locales across the community — even with photos attached to them — and share with your clients via AirDrop so they have a better understanding of what’s near their soon-to-be home. To do this, open up Apple Maps and search for the address or landmark you want to highlight. Then click on the information icon in the bottom-right corner and choose “Drop a Pin.” You’ll see one dropped on the location you identified. Finally, click the pin, and a “Location” page will open. Click the icon in the upper right-hand corner (it looks like a box with an arrow sticking out of the top) and you’ll have several options for sharing the pinned location with others, including text, email, or Airdrop. 11) AirDrop can be used for several tasks Whether it’s a photo or video you just shot, your pinned location in Maps, content you discovered online in Safari, or a phone contact you want to share with a colleague or client, AirDrop can help. What’s cool about AirDrop is the ability to share items with only those in your Contacts folder or with anyone you choose. For instance, a prospective client you just met. Simply set up your AirDrop to “Everyone” and you can share your files, like documents with details on a specific property, with them in seconds. From most applications you can access AirDrop by swiping up from the bottom of the screen to share whatever you’ve been viewing. 11 Hidden iPhone Features That Can Help Your Real Estate Marketing Content provided by: www.placester.com MUST READ
BUDGET 13 EASILY MANAGE YOUR MARKETING FINANCES MARKETING TOOL FREE Provided by: 8 Helpful expense spreadsheets Plan, track and budget expenses Excel templates available quarterly Manage your marketing finances Learn what a marketing budget should look like and manage your marketing spend with this AWESOME marketing budget tool. SCAN CODE TO DOWNLOAD THE FREE MARKETING BUDGET TOOL Try this FREE Marketing Budget expense template to easily manage your marketing expenses and project budgets, provided by Hubspot.
REALTOR SURVIVAL TOOLKIT Great for quick room dimensions, measurements on the go and more Impress your clients and let them know which way the sun rises/sets at property showings A more powerful one than your phone is recommended... make sure the batteries are fully charged Making dreams comes true can lead to tears of joy – plus just a great addition Get a quick yes or no if electrical outlet questions come up – just a great tool for realtors to have Be as safe as possible out there – and it all starts with good hygiene You never know what you’re going to run into when showing a property A great way to protect yourself, if needed, plus good to have when hand sanitizer just isn’t enough Should be included in all first-aid kits Safety pre-caution: Carry at all times MEASURING TAPE COMPASS FLASHLIGHT TISSUES OUTLET TESTER HAND SANITIZER WASP/BUG SPRAY GLOVES BAND-AID PEPPER SPRAY 1 2 3 7 4 8 5 9 6 10 PRO TIP DID YOU KNOW Studies have shown, in the event of an emergency, people tend to respond to the sound of a loud whistle, as opposed to someone crying “help”? According to www.fema.gov SELF-CARE 14
You invest a significant amount of time on the road, shuttling between properties for showings, meeting clients and attending various real estate-related events. This constant mobility is a fundamental aspect of being a realtor, requiring efficient time management and a flexible schedule to accommodate the demands of their clients and the dynamic nature of the real estate market. Too much time in the car can lead to fatigue, additional stress and have an overall impact on your performance. As the song goes, Life is a Highway, and you can ride it all day long with the helpful tips and tricks from Agent Intel. SCAN CODE FOR OUR REALTORS’ ROADTRIP JAM ON THE ROAD AGAIN THE ULTIMATE ROAD MIX We’ve gathered the top podcasts to share with those high-level agents who just can’t get enough INTEL. Check out our REALTOR HUSTLE PLAYLIST, for some of the best tracks while traveling, it’s the ultimate road mix. SCAN CODE and check out our Realtor Hustle Playlist STAY UP TO DATE WITH INSIGHTFUL PODCASTS ALL IN ONE PLACE The MIG Channel, powered by Spotify 15
Brand Strategy BRAND 16
Clearly articulate what sets you apart from other realtors, whether it’s specialized expertise, unique services or a distinct approach to client satisfaction. Use what makes you compelling and memorable to establish your brand identity. Understand your ideal clients, their needs, preferences and demographics. Tailor your brand message and marketing efforts to resonate with this specific audience. Keep your brand strategy focused. Develop a cohesive visual identity, including a professional logo, color scheme and consistent design elements across all marketing materials and online platforms. Uniform content may seem repetitive, but it makes for an easily recognizable brand. Leverage digital platforms such as your website, social channels and our firstclass CRM, Total Expert to showcase your brand. Take the unique brand that you have created and share it. Collaborate with local businesses and organizations, including your trusted mortgage lender, MIG, to extend your brand reach. Form alliances with relevant entities in your community to enhance your credibility, broaden your network and strengthen your overall brand strategy. DEFINE YOURSELF: YOUR BRAND IDENTITY DETERMINE YOUR DEMOGRAPHIC (TARGET AUDIENCE) CRAFT A CONSISTENT BRAND IMAGE ESTABLISH AN ONLINE PRESENCE BUILD STRATEGIC PARTNERSHIPS 1 2 3 4 5 5 STEPS TO SETTING UP YOUR BRAND STRATEGY 17
THE I M P O R T A N C E O F Y O U R ONLINE PRESENCE • An online presence allows you to expand your reach beyond local markets. • Prospective clients increasingly rely on online platforms to search for properties and real estate services, making it crucial for you to be easily found and accessible. • Build credibility with clients through a well-established online presence. Stay upto-date and active on your professional website and social media profiles. • Showcase your expertise, share success stories and engage with your potential clients online. Clients gain trust and confidence in your services by hearing from past experiences. • Online channels provide you with powerful marketing tools, enabling you to showcase properties through virtual tours, high-quality images, and detailed descriptions. • You can leverage online platforms for targeted marketing campaigns, email newsletters and social media interactions to stay top-ofmind in a competitive real estate market. INCREASED VISIBILITY AND REACH CREDIBILITY AND TRUST BUILDING MARKETING AND CLIENT ENGAGEMENT 1 2 3 EFFECTIVE SOCIAL MEDIA IN REAL ESTATE Social media serves as a dynamic tool for expanding a realtor’s professional network, marketing properties to a broad audience and staying updated on industry trends. Social is essential in the real estate industry. 18
19 Helpful agent insights on marketing Top trending activities & news Experts sharing social strategies Managed by MIG Marketing Stay up to date with everything going on in the marketing world for realtors in our Facebook Group: : Top Realtor Resource Group Join the MIG AGENT Facebook Group! SCAN CODE Contact Follow PRO TIP Update your social media cover photos with important information regularly. This is free advertising to promote the message of your choice. Here are a few ideas statistics show have impact: New listings, upcoming open houses, special offer (ex: Free Home Evaluations), promotional content, etc. Be sure to use eye-catching graphics to get users attention. In the group, you’ll learn helpful tips, like this one: TOP REALTOR RESOURCE JOIN OUR AGENT INT E L FACEBOOK GROUP
20 Full outline of creative monthly content Fun and creative ways to engage followers Always evolving with fresh posts & ideas Sync to your Outlook or iCal Calendar Effortlessly share, post or utilize however you wish. Our social media content calendar contains a wealth of fantastic ideas and content to ensure your channels remain captivating all year long! SCAN CODE TO VIEW IN GOOGLE CALENDAR Provided by: Easily sync the Google Social Media Content Calendar to Outlook or iCal. If you prefer a PC or Mac, desktop or your phone, it doesn’t matter...our social media content calendar works on all platforms and devices. Simply follow the instructions provided and stay on top of your social game every month. S O C I A L M E D I A C O N T E N T CALENDAR Subscribe and share across multiple channels
March is bursting with green, from budding homebuyers to shamrocks sprouting everywhere! It’s the perfect time to dive into the exciting world of home buying. And why not sprinkle in some St. Patrick’s Day magic while we’re at it? March is also Credit Education Month. Team up with MIG for an engaging video, empowering our homebuyers with essential knowledge about credit and its pivotal role in the home buying journey! It’s the 4th month of 2024 already and your buyers and sellers are ready for their next move! Share your listings, your open houses, and even your company’s listings to pique interest for those Spring buyers. Posting on social media is half the battle, so set aside some time to go through and interact with your industry partners content as well. April showers bring May homebuyers… or is it May flowers? We think homebuyers, but we may be biased and know you are too. May is a really great time to share resources to keep those who already bought or sold with you engaged in your content so that when they are ready for their next move, you are top of mind. Share Spring cleaning list, summer house prepping resources, or even your favorite Spring/ Summer finds for your home from Amazon. THINK GREEN ST. PATRICK’S DAY NEW HOMEBUYERS LOCK IN THOSE SPRING HOME BUYERS SPRING MARKET IN FULL SWING MAR APR MAY ★ Employee Appreciation Day is March 5th ★ International Women’s Day is March 8th ★ Let’s connect and partner on a Credit Education video! ★ Interacting with content can get your content more views! ★ Make sure your listing pictures are bright, clear, and appealing ★ April is Financial Literacy month: Another great partnership opportunity with MIG ★ It’s the Mother of all holidays: May 9th is Mother’s Day! ★ May is Health Awareness Month ★ Don’t forget to keep track and shout out your past client’s life events like birthdays MAKE LIFE EASIER: BE SOCIALLY PREPARED 21
ChatGPT Will change your BUSINESS PROCESS CONTENT MARKETING BRAND LIFE Enhance your marketing plan with ChatGPT’s ability to generate personalized and effective communication. ChatGPT (Generative Pretrained Transformer) The Power of AI Leveraging AI in B2B conversations can enhance communication by generating relevant and engaging content, providing data-driven insights, automating routine responses, and facilitating personalized interactions. Ultimately, you can optimize business-to-business communication with AI. Watch Top AI uses for Realtors by SCAN CODE @Mike_Sherrard 1
CREATE CONTENT FOR MARKETING: Realtors can use ChatGPT to generate content for their marketing efforts, such as blog posts about real estate trends, advice for buyers and sellers, neighborhood guides, and FAQs. This content can be used on realtors’ websites, social media, or in newsletters to engage with clients and establish their expertise in the market. GENERATE ENGAGING PROPERTY DESCRIPTIONS: Realtors can input basic details about a property, such as location, size, features, and unique selling points, and ChatGPT can craft compelling and detailed property descriptions. This saves time and ensures that listings are attractive and comprehensive. DRAFT AND REVIEW CORRESPONDENCE: ChatGPT can help draft or review emails and messages to clients, including responses to inquiries, follow-up messages, and updates on the buying or selling process. This includes drafting professional and courteous communication, ensuring that all necessary information is conveyed clearly. EDUCATIONAL AND TRAINING MATERIAL DEVELOPMENT: For real estate agencies looking to train new agents or update their team on the latest market trends, regulations, or technologies, ChatGPT can assist in creating educational materials. This could include training modules, scenariobased learning exercises, quizzes, and summaries of relevant real estate laws and practices. SETTING THE STANDARD IN REAL ESTATE Empowering real estate excellence through innovative communication, unparalleled content creation, and strategic market insights. I M P R O V E E F F I C I E N C Y A N D OVERALL CLIENT EXPERIENCE TECHNOLOGY 23
Act as a Real Estate Expert: write a compelling property description for a 4-bedroom, 3-bathroom luxury apartment in downtown Manhattan with a view of Central Park. This exquisite 4-bedroom, 3-bathroom luxury apartment in the heart of downtown Manhattan exudes elegance at every turn. The residence boasts unrivaled views of Central Park and offers a perfect blend of urban luxury and park-side tranquility. With expansive living spaces, top-tier finishes, and a host of amenities, this property provides the ultimate cosmopolitan lifestyle. Prompt: Response: WRITE A PROPERTY DESCRIPTION Act as a Real Estate Expert: draft a social media post for a newly renovated single-family home that I am selling. Step into your dream home! Freshly renovated with an eye for detail, this single-family home combines modern amenities with timeless charm. #NewListing #DreamHome #RealEstate Prompt: Response: WRITE A SOCIAL POST Act as a Real Estate Expert: help me draft a blog post about the advantages of investing in real estate. Why Investing in Real Estate is a Smart Move: Real estate has long been considered a reliable and lucrative investment. It’s not just about owning a home, it’s about creating wealth and security for the future. Here are some key reasons why real estate should be a part of your investment portfolio... Why Investing in Real Estate is a Smart Move: Real estate has long been considered a reliable and lucrative investment. It’s not just about owning a home, it’s about creating wealth and security for the future. Here are some key reasons why real estate should be a part of your investment portfolio... Prompt: Response: WRITE A REAL ESTATE BLOG POST 24
25 Creating checklists for home sellers Researching Real Estate market trends Creating checklists for home buyers Act as a Real Estate Expert. In the ever-evolving realm of real estate, it’s imperative to stay ahead by having a concise checklist tailored for a seller’s specific needs. Bearing in mind the differentiating factors that a property might possess, I want you to create a comprehensive list for me. Take into account factors like location, type of property ([input: e.g. Condo, Single Family Home, Multi-family Home]), number of bedrooms, amenities, proximity to key facilities, and any unique selling points that [input: e.g. a recent renovation, historical significance] might bring to the table. Moreover, integrate potential buyer objections that might arise from [input: e.g. high traffic areas, distance from schools] and suggest ways to overcome them. In addition to this, include steps to ensure optimal property presentation. Format this checklist in a prioritized list format, ensuring it’s structured and easy to follow. Act as a Real Estate Expert. Given my position as a [Your Titles/Position] at [Your Company/Agency Name], I’m keenly interested in the ever-evolving landscape of the Real Estate market. Recognizing the significance of staying ahead of the curve, I request a comprehensive research on the prevailing trends in the Real Estate market, specifically within the [Specify Area/City/ Region]. This will enable me to strategize better and offer enhanced value to my clients. Factors to consider: 1. Historical data trends over the past [Specify Years, e.g., “5 years”]. 2. Current driving factors influencing property prices. 3. Predictions for the upcoming [SpecifyTime frame, e.g., “year”]. 4. Any legislative changes or regulations that might impact the market. 5. Potential challenges or threats foreseen in the near future. I’d appreciate a concise summary presented in a [Choose Format: table/list/bullets]. The clarity will aid in swiftly implementing the findings into my operational strategies. Act as a Real Estate Expert. Given my experience in the sector, I recognize the intricacies involved in property purchases. For an individualized approach, I need you to generate a comprehensive checklist tailored for buyers within the Real Estate domain. Take the following details into consideration: - Type of Property: [e.g., Residential, Commercial, Land] - Budget Range: [Minimum] - [Maximum] - Desired Location: [Specify Area/Region] - Key Features: [e.g., Number of Bedrooms, Amenities, Proximity to Public Transport] - Timeframe for Purchase: [e.g., Immediate, 3 months, 6 months] - Preferred Financing Method: [e.g., Mortgage, Cash, Others] - Special Requirements: [Any additional preferences or needs] Based on this information, provide a checklist that ensures a smooth property buying journey, factoring in research, property visits, negotiations, and the closing process. I’d prefer the response in a bullet-point format for clarity and easy reference. CREATING HIGH-LEVEL CHATGPT SCRIPTS
BRAND 26 Transform Canva into a lean, mean, real estate marketing machine. Canva for Real Estate Agents: The Ultimate Guide Content provided by: www.theclose.com ★ Easier Canva account set-up ★ Efficient three-step design workflow ★ Create and share to social automatically Read The Ultimate Canva Guide for Agents by SCAN CODE www.theclose.com Upgrade to Pro You can share your Pro account with up to four other agents. If you’re on a team, great. If not, see if you can get a few coworkers together to share the account...spend the $14.99 per month. It’s worth it. Create & Customize Your Brand Kit One of the best features a Pro account offers is the Brand Kit. The Brand Kit lets you store all of the elements you will frequently use (like your logo) in one convenient place. Once you upload all your custom elements, Canva will automatically create some custom templates for you. 7 217 EASILY MAKE YOUR MARKETING MATERIALS
COLOR ME CANVA Canva is known for its user-friendly interface, making it accessible to those with minimal design experience. You can easily create professional-looking marketing materials for multiple mediums including print, social media and more. Canva allows you to create brand identity kits and customize templates with your own logos, colors and fonts. This is a great tool to ensure branding guidelines are met and helps build recognition and trust. Canva offers a wide range of professional real estate templates, great for property listings, open house flyers & invitations, social media and more. This saves time and effort, providing an excellent starting point for creating visually appealing materials. Eliminate expensive design software or outsourcing design projects. With Canva’s intuitive drag-and-drop interface and predesigned templates, the design process is easy and seamless. Save valuable time and resources all while looking good with Canva. EASE OF USE & SET-UP AGENT BRANDING REAL ESTATE TEMPLATES TIME, COST & EFFICIENCY 1 2 3 4 Canva is a versatile graphic design tool that has gained popularity across various industries, including real estate. Here are four reasons why Canva is beneficial: INSTAGRAM STORIES EMAIL HEADERS FLYERS POSTCARDS FACEBOOK POSTS ANIMATIONS NEWSLETTERS INSTAGRAM REELS LET’S GO!!! PRESENTATIONS E-BOOKS POSTERS INSTAGRAM VIDEOS DOCUMENTS INVITATIONS BUSINESS CARDS LINKEDIN POSTS PRINTABLES LOGO DESIGN 27
28 FOLLOW THE OUR TOP 3 TRENDING REALTOR PODCASTS Wide Range of Playlists: Diverse playlists to help you focus, perfect for paperwork, and planning. Education: Stay informed and up to date on all our favorite realtor podcasts all in one place. Our Realtor Hustle Playlist is updated weekly. Go-To Playlist: Curated playlists you can use for property tours, events, holidays, and open houses. Provided by: Follow us on Spotify. New playlists added all the time! SCAN CODE D.J. Paris, President of Sales and Marketing at Kale Realty, hosts the show and knows how difficult it is for new brokers to find mentors. He interviews successful agents so they can share their stories and successes. Tom Ferry, a real estate educator, is the host of this podcast. With new episodes each week, he creates training sessions for realtors to learn about strategies to improve their marketing, selling, and general real estate skills. Host Kevin Ward is a real estate success coach and author of The Book of YES: The Ultimate Real Estate Agent Conversation Guide. In his podcast, he provides training on strategies, skills, and scripts that realtors can use to get a “yes” from clients Coach Tom Ferry Yes Talk for Realtors: Kevin Ward MIG CHANNEL NEW PLAYLISTS ADDED ALL THE TIME! STAY UP TO DATE WITH INSIGHTFUL PODCASTS ALL IN ONE PLACE The MIG Channel, powered by Spotify Keeping It Real: Real Estate Agents share their secrets of success
A CRM (Customer Relationship Management) system allows you to organize and manage client information, interactions and transactions in one centralized platform. Streamline communication and ensure timely follow up to build and maintain strong client relationships. CRM systems automate routine tasks such as appointment scheduling, email campaigns, and document management. This frees up valuable time to focus on high-priority activities that boost productivity and efficiency like client interactions, property research and business development. Track and analyze client interactions and market trends to make informed decisions based on your data. This gives you a strategic approach to your marketing, client engagement and business plan to lead you to better outcomes and increased success. EFFICIENT CLIENT MANAGEMENT AUTOMATION AND TIME SAVINGS DATA-DRIVEN DECISION MAKING 1 3 2 WHY HAVING A CRM IS IMPORTANT FOR REALTORS TECHNOLOGY 29
Jonathan Realtor Agent 444-444-4444 555-555-5555 [email protected] totalexpert.com NMLS #123456, , TN #123456 MIG Marketing Marketing 865-308-3783 [email protected] www.migonline.com MIG NMLS #34391 Email and print marketing library Social media content Lead capture & single property sites Fresh and engaging content Automated marketing campaigns Use insights to create engagement Powered by: OPEN HOUSE CHECK-IN SCAN CODE Spring BRAND Learn how Total Expert can maximize your business growth and improve marketing processes SCAN CODE 30
TOTAL EXPERT Maintain consistent and personalized communication with clients, ensuring a cohesive brand image through targeted marketing efforts and organized brand messaging. Realtors look their best using the Total Expert CRM. Streamline and automate marketing campaigns with tools to efficiently create, schedule, and track targeted marketing materials. Send timely engagement emails and follow-ups for optimal responses. Total Expert’s extensive print and digital libraries provide Realtors with engaging content and valuable information to send, share, post and print using various mediums and tools across today’s marketing landscape. Harness Total Expert’s co-branding capabilities, enabling realtors to seamlessly integrate their brand with strategic partners, lenders, or affiliates, fostering collaborative marketing efforts and presenting a unified and cohesive image to clients. BUILD BRAND AUTOMATE MARKETING PRINT & DIGITAL STRATEGIC CO-BRANDING 1 2 3 4 NEED A CO-MARKETING PARTNER? Let’s collaborate! Sign up as a co-marketing partner and receive access to all of the great features in Total Expert. Begin sending and scheduling emails, posts and more all within one amazing platform. Contact me to learn more. 31 FIRST-CLASS CRM
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