CONSISTENCY, CONSISTENCY, CONSISTENCY.
It can’t be said enough- stay true to the brand established in this guide. Visual elements
are important, but the most crucial thing we can do is to stay on message. It can be easy for
those close to the brand to become bored when they have to drive the message home again
and again, but it is important to not change what is being built. By all means, keep it fresh,
but instead of altering the message, continue to find more creative ways to express it with
communication and action.
BE PATIENT.
Like anything great, building an effective
brand takes time. Keep breaking
through with your message at every
“touchpoint” available.
KEEP THIS GUIDE
IN SIGHT.
This guide should be submitted
electronically to all new employees and
partners. As the brand matures, we’ll keep
this guide up to date and then re-submit it
to the appropriate parties.
MONITOR RESULTS AND CONTACT INFO
REMAIN PROACTIVE.
for art files, issuing agency
We will conduct annual brand assessments permissions or of this guide:
to analyze where our current strengths and questions:
weaknesses lie. This will not change our bluespace creative, inc.
core brand message, but will present new Puck Enterprises 866.860.BLUE
avenues to support it with communications 712.655.9200 bluespacecreative.com
and tangible projects.
99
PUCK ENTERPRISES 1110 100th Street Manning, Iowa 51455 833.655.9200 puck.com
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Inside this Brand Standards Guide, you’ll find the family-focused, yet forward-thinking mindset that sets us apart from other companies in the industry, as well as the personal voice we use in our communications.
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