Yuxiaoguo BMC

Customer Segments

It selectively restored the appearance of dim sum in different periods of Tang, song, yuan, Ming and Qing
Dynasties, and innovated the flavor of Chinese dim sum according to the characteristics of food and nutrition.

1. Rich Chinese traditional culture - food is also the best gift
2. Food blessings for life events - "birth, marriage and longevity"
3. Food health preservation - "food and medicine are of the same origin"
4. Food Life Aesthetics -- cultural and creative works of Art
5. Advanced customization in Chinese food industry

Value Propositions

Eating Art - Food and health

Y u X iaoguo not only solved the problem of food itself, but also the return of Chinese etiquette. Different
countries in the world have their own hand ceremony. Food represents the culture and friendly customs and
etiquette of each country.

In order to standardize Chinese food and enable Chinese food to represent Chinese etiquette to the world, we
have sought well-known suppliers in the industry to provide food and packaging materials with quality
assurance. W e use the international standard SGS to test the quality of each batch of products. W e hope that
each small snack can stand the test of the market and complete the legendary charm of Oriental dim sum hidden
in the glorious history.

1. Cultural and creative experience
2.Cultural and creative peripheral products.
3.Yuxiaoguo Abrasives Museum.

Revenue Streams

Offline mall

Online mall

Shopping wechat store
Shopping Jingdong
Shopping T-mall

1. Live broadcast fast track
2. Online mall (wechat store, jd.com and tmall)
3. Offline experience of dim sum Abrasives Museum
4. Offline Art Exhibition

Channels Name: fuluwa
English Name: Fulu
Age: 100 years old (in fact, 100 years
old forever)
Place of birth: Beijing
Favorite food: Chinese dim sum
Favorite things: travel, food, reading,
cooking
Like young food, love to make friends

The image of fuluwa from the ancient dim sum mold

1. Taste delicious man
2. Chinese 24 solar terms (Qingming Festival, Dragon Boat Festival...)
3. Enterprise customization
4. "Hundred cities and thousands of fruits" brand support plan (through the integration of all
regions Featured food materials, regional culture, production and sales channels, Jointly
launched by yuxiaoguo and partners "Edible cultural creativity" and "high-quality hand gift".)

Customer Relationship

With the help of the "hundred cities
and thousands of fruits" plan,
Y uxiaoguo help
"JinFang Lantern Festival" under
Beijing cheap square
Shenzhen Cantonese dim sum time-
honored "maixuan"
Upgraded the brand,
So that their brand influence has been
greatly improved,
Sales profit has also achieved a new
leap!

Let dim sum carry the mission of cultural transmission:

1. Creative collision between "food" and "Literature"
2. Innovative integration of "food" and "beauty"
3. Small snacks convey big culture

Key Activities

Cultural return, let dim sum return to its New applications and combinations Food grade PP material for
application scenario - Festival Etiquette based on traditional ingredients packaging, with wet paper towels

Yu Xiaoguo's products involve the
combination of culture and tourism,
intangible cultural heritage upgrading,
digitization, Film Co branding and
other aspects. In the process of product
research and development, we
cooperate with people to understand
the snack culture by establishing a
snack mold Museum and publishing
"small snack, big culture"

"Beauty" of products: treat a snack in
the way artists treat sculpture

1. Distribution shareholder project distribution shareholder recruitment, pocket money easy to earn
2. Immersive movie space
3. Joint name: innovative Chinese afternoon tea
4. "Dim sum culture" is the first new book of Peking University

Key Resources

Key partnershiops Y uxiaoguo new Chinese fine dim sum was founded by Mr.
yujinjiang, a well-known artist, collector and designer, in
conjunction with friends. It is committed to the R & D,
innovation and design of Chinese traditional dim sum. It is a
cultural food enterprise integrating the collection, sorting, R
& D and innovation of Chinese traditional dim sum
culture.

In april2019, Y u X iaoguo receiv ed a pre-A round of
financing from Huayao capital of 20million yuan, and the
post investment valuation of this round was 120million yuan.

1. do standardization work and "complete upgrade of a single category".
2. we should pay attention to the cultivation of user habits based on scenes and rituals.
3. make use of cross-border customization and marketing activities to create a sense of
freshness and closeness of the brand.
4. through content output, cultural revival will drive brand development.

Cost Structure

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