Collateral_Booklet_2023 SWFL

Southwest FL

MEDIA BOOKLET
America’s #1 Home Improvement Magazine®

TheHomeMag® Southwest FL | 1732 SE 47th Terrace | Cape Coral, FL 33904 | p 239-549-6901 | f 877-242-8045 | swfl.thehomemag.com

America’s #1 Home Improvement Magazine®
TheHomeMag® Southwest FL | 1732 SE 47th Terrace | Cape Coral, FL 33904 | p 239-549-6901 | f 877-242-8045 | swfl.thehomemag.com

Pioneers in Home Improvement Niche Marketing

When TheHomeMag® launched in 2002, a vehicle specifically for Home Improvement
advertising did not exist. It was commonly rolled into regionally mailed magazines
with everything from pizza to dry-cleaning to oil changes. Our purpose then remains
the same today: concentrating all of our marketing efforts on a very specific and well
defined segment of business – and doing so to an equally well defined segment of the
population.

Being clear about who we market and who we target is but two pieces of our triangle.
The message – that how we promote and what we say – is critical to the success of our
business, and to the success of every one of our customers in the Southwest Florida
area, along with all of our customers nationwide. Our specialty, that thing that makes
us so unique, is our ability to create a very specific and direct message to our high
income and high home value homeowner audience. When we control the message and
the audience, we have a greater chance of controlling the result. And nothing creates
results better than TheHomeMag.

Niche marketing is aimed at being a big fish in a small pond instead of being a small
fish in a big pond. This belief has driven us to become America’s #1 Home Improvement
Magazine®.

America’s #1 Home Improvement Magazine®
TheHomeMag® Southwest FL | 1732 SE 47th Terrace | Cape Coral, FL 33904 | p 239-549-6901 | f 877-242-8045 | swfl.thehomemag.com

“My business really ramped up after I started advertising in TheHomeMag. The
advertising paid for itself the first day it hit mailboxes. The folks at TheHomeMag
know how to catch the customer’s eye. I highly recommend TheHomeMag for
anyone in the home improvement industry.”

Bar-B-Clean // Phoenix AZ
America’s #1 Home Improvement Magazine®

TheHomeMag® Southwest FL | 1732 SE 47th Terrace | Cape Coral, FL 33904 | p 239-549-6901 | f 877-242-8045 | swfl.thehomemag.com

America’s #1 Home Improvement Magazine®
TheHomeMag® Southwest FL | 1732 SE 47th Terrace | Cape Coral, FL 33904 | p 239-549-6901 | f 877-242-8045 | swfl.thehomemag.com

“TRUE COST REPORT” 2017, BRAD HUNTER, HOMEADVISOR’S CHIEF ECONOMIST

TheHomeMag® Targets the Highest Spending
Generational Segments in Home Improvement

Home Improvement Spent by $5,046 $5,604

GENERATION $4,771

in the Last 12 Months $3,689

Millennials GenX Baby Greatest
Boomers Generation

America’s #1 Home Improvement Magazine®

TheHomeMag® Southwest FL | 1732 SE 47th Terrace | Cape Coral, FL 33904 | p 239-549-6901 | f 877-242-8045 | swfl.thehomemag.com

TheHomeMag Southwest FL Reader

63 $286,000

Average Age of Homeowner Average Income

24 $520,000

Average Age of Home Average Home Value

$1.25 MILLION
Average Net Worth

THEHOMEMAG® REACHES 120,000 OF THE
MOST HIGHLY CONCENTRATED AUDIENCE OF AFFLUENT

HOMEOWNERS IN THE SOUTHWEST FLORIDA MARKET.

72% of our readers frequently purchase products or services from ads seen in TheHomeMag.
66% of our readers plan to remodel or redecorate part of their home during the next twelve months.

81% of our readers plan to purchase home improvements during the next twelve months.

SOURCES: CVC 2013 AND MEDIA AUDIT 2013

“Our work with TheHomeMag and their wonderful staff of employees has been
fantastic! We began advertising with TheHomeMag in June 2009. We had
originally started with a quarter page ad. I kept that quarter page ad going for
the first year and was very happy with the results I received. I was a bit skeptical
about spending any more money on a larger ad simply because the quarter
page was good enough for me. I was WRONG! I eventually moved up to a half
page and was so shocked at the difference it made! After seeing the difference
between the quarter and the half page I decided to try the full page just for a
month and I will never go back to a smaller ad. TheHomeMag has a wonderful
design team and a phenomenal support system. They literally did everything
for me.”
Expert Concrete Coatings, Inc. // Las Vegas NV

America’s #1 Home Improvement Magazine®
TheHomeMag® Southwest FL | 1732 SE 47th Terrace | Cape Coral, FL 33904 | p 239-549-6901 | f 877-242-8045 | swfl.thehomemag.com

Southwest Florida Distribution Map

North Zone
60,000 Homes

Total Market North Zone - 60,000 Homes
Distribution
33901 - 33903 - 33904 - 33905 - 33907
120,000 Homes 33908 - 33912 - 33913 - 33914 - 33917
33919 - 33920 - 33931 - 33957 - 33966
South Zone 33967 - 33990 - 33991 - 33993
60,000 Homes
South Zone - 60,000 Homes

33928 - 34102 - 34103 - 34104 - 34105
34108 - 34109 - 34110 - 34112 - 34113
34114 - 34416 - 34117 - 34119 - 34120
34134 - 34135 - 34145

120,000 Homes

Total Market Distribution

*Please note zip code distribution may vary slightly due
to seasonal shifts per quarterly list revisions.

America’s #1 Home Improvement Magazine®
TheHomeMag® Southwest FL | 1732 SE 47th Terrace | Cape Coral, FL 33904 | p 239-549-6901 | f 877-242-8045 | swfl.thehomemag.com

“I am writing this letter as an expression of gratitude for the professionalism in
service and product that TheHomeMag has displayed. While we were skeptical
at first of taking on another publication, TheHomeMag hits the exact right
demographic for us. Value Remodelers and Handyman Services, while being
owned by Archadeck, was not exactly a household name. We were looking
to not only brand the company but also generate more potential leads.
TheHomeMag has done both in just a couple of years! Thank you once again.
You represent a business that is a great partner for our industry.”
Value Remodelers and Handyman Services // Charlotte NC

America’s #1 Home Improvement Magazine®
TheHomeMag® Southwest FL | 1732 SE 47th Terrace | Cape Coral, FL 33904 | p 239-549-6901 | f 877-242-8045 | swfl.thehomemag.com

Southwest FL Schedule

Issue: The published issue month on the magazine | Ad Deadline: Final day for agreement & artwork submission | In-Home: The first of a 3 day requested USPS delivery window.

Ad Schedule 2021

January May October

AD DEADLINE: December 8 AD DEADLINE: May 5 AD DEADLINE: September 22

THEHOMEMAG IN-HOME: Dec 31 - Jan 2 THEHOMEMAG IN-HOME: May 21 - 24 THEHOMEMAG IN-HOME: October 8 - 11

HOMEIMPROVED IN-HOME: N/A HOMEIMPROVED IN-HOME: June 4 - 7 HOMEIMPROVED IN-HOME: October 22 - 25

February June November

AD DEADLINE: January 13 AD DEADLINE: June 2 AD DEADLINE: October 20

THEHOMEMAG IN-HOME: Jan 29 - Feb 1 THEHOMEMAG IN-HOME: June 18 - 21 THEHOMEMAG IN-HOME: November 5 - 8

HOMEIMPROVED IN-HOME: February 12 - 15 HOMEIMPROVED IN-HOME: July 2 - 5 HOMEIMPROVED IN-HOME: November 19 - 22

March July Holiday

AD DEADLINE: February 10 AD DEADLINE: June 30 AD DEADLINE: November 17

THEHOMEMAG IN-HOME: February 26 - 29 THEHOMEMAG IN-HOME: July 16 - 19 THEHOMEMAG IN-HOME: December 3 - 6

HOMEIMPROVED IN-HOME: March 12 - 15 HOMEIMPROVED IN-HOME: July 30 - Aug 2 HOMEIMPROVED IN-HOME: December 17 - 20

Spring August January (2022)

AD DEADLINE: March 10 AD DEADLINE: July 28 AD DEADLINE: December 10

THEHOMEMAG IN-HOME: March 26 - 29 THEHOMEMAG IN-HOME: August 13 - 16 THEHOMEMAG IN-HOME: Dec 31 - Jan 3

HOMEIMPROVED IN-HOME: April 9 - 12 HOMEIMPROVED IN-HOME: Aug 27 - 30 HOMEIMPROVED IN-HOME: January 14 - 17

April September

AD DEADLINE: April 7 AD DEADLINE: August 25
THEHOMEMAG IN-HOME: April 23 - 26
THEAHmOMeEriMcAaG’sI#N-1HHOoMmE:eSeImptpemrobveer m10e-n13t Magazine®

HOMEIMPROVETDhIeNH-HoOmMeEM:aMga®yS7o-u1t0hwest FL | 1732 SEH4O7MthEITMePrrRaOcVeE| DCaINp-eHCOoMrEa:l,SFeLpt3e3m9b0e4r |2p4 2- 3279-549-6901 | f 877-242-8045 | swfl.thehomemag.com

“I wanted to thank you and your team for the overwhelming response we have
had to our ads in the magazine. Our phone rings as soon as the magazine
lands in people’s mailboxes and continues throughout the month until the
next publication arrives. The call tracking has made it extremely easy to track
response and see our return on investment. In addition, I am convinced your
magazine has increased our responses and activity from other advertising.”

Granite Transformations // Nashville TN

America’s #1 Home Improvement Magazine®

TheHomeMag® Southwest FL | 1732 SE 47th Terrace | Cape Coral, FL 33904 | p 239-549-6901 | f 877-242-8045 | swfl.thehomemag.com

Southwest FL Advertising Specs General Product Specifications

Full Page Half Page - Horizontal Half Page - Vertical Final Trim: 8” x 10.5” (magazine)
Bleed: 0.25” (print), Safety: 0.25” (print)
Color Mode: CMYK (print) / RGB (web)
Resolution: 300 dpi (print) / 72 dpi (web)

Quarter Page

AMERICA’S #1 HOME IMPROVEMENT MAGAZINE® - THEHOMEMAG.COM AMERICA’S #1 HOME IMPROVEMENT MAGAZINE® - THEHOMEMAG.COM AMERICA’S #1 HOME IMPROVEMENT MAGAZINE® - THEHOMEMAG.COM AMERICA’S #1 HOME IMPROVEMENT MAGAZINE® - THEHOMEMAG.COM

Trim Size: 8” x 10.5” Ad Size: 7.5” x 4.75” Ad Size: 3.625” x 9.75” Ad Size: 3.625” x 4.75”
Bleed Size: 8.5” x 1 1”
Without Bleed: 7.5” x 9.75”
Safety: 0.25”

Front Cover 3/4 Page Back Cover - Standard Spread - Double Truck

Trim Size: 8” x 10.5” AMERICA’S #1 HOME IMPROVEMENT MAGAZINE® - THEHOMEMAG.COM Trim Size: 8” x 9” Trim Size: 16” x 10.5”
Bleed Size: 8.5” x 11” Bleed Size: 8.5” x 9.25” Bleed Size: 16.5” x 1 1”
Safety: 0.25” Ad Size: 5.75” x 9.75” Safety: 0.25” Without Bleed: 15.5” x 9.75”
Safety: 0.25”

Copyright © 2018 - TheHomeMag® - All Rights Reserved

Bleed, Trim & Safety: Color: Submitted Materials:
Full page and two page spreads can be designed for full bleed. Any Advertisers understand and accept that in our normal 4-color, web offset Advertiser warrants and represents that all material submitted to THM is

full bleed ad, including the front and back covers, requires a 1/4” bleed. printing process, color variations can occur and differences in the quality original art or art which Advertiser has legal permission to use and that no

Quarter and half page ads do not have a full bleed option. Ads designed of paper may cause slight variations in color, clarity and overall appearance art submitted is in violation of any law and does not infringe on copyright,

to bleed must adhere to the recommended safety margin and keep all text between digital proofs and the printed magazine. trademarks, trade names, or patents of any type.

1/4” from the final trim size. Front covers are designed by a THM Certified

Designer with client provided photos or stock images. Safety, or margin, Software: Artwork Submission:
is the distance from the “safe area” to the trimmed edge of the ad. You
should keep anything you want to protect from accidental trimming within Our design teams exclusively use the Adobe Creative Suite of applications Design files can be submitted electronically via email, DropBox, Google
this safe area. Color, imagery and of course bleed are expected to extend comprised of Adobe Photoshop, Adobe Illustrator & Adobe InDesign. Drive, Box or just about any other digital means. Submissions can also be
well beyond the safety area. Important things to consider keeping within Our offices are equipped to handle a wide range of file types but specific made using CDs, DVDs, USB/Flash Drives or any other acceptable form of
versions of software vary by office. Yes, FREE Design Services are included media capable of transmitting high resolution design files. All submissions
the margin would be text, phone numbers or logos. The safety is merely will be reviewed prior to placement and TheHomeMag reserves the right to
a margin to protect from anything important being accidentally trimmed wAithmthee rpiucrcah’asse#o1f aHnyopmrodeucItm. Apdsrodevveelompeed nbyt TMheaHgomaezMiangec®an
during the printing prTocheessH. omeMag® Southwest FL | 1732 SE 47roentslhoylubTteeiorunrsfaeildceseinfo|orCuursaeppuinbeloictChateoirormnasel,daniFad.Lp3ro3d9uc0ts4. W| epd2o3n9ot-5pr4ov9id-6e 9hi0gh1- | f 8am7dav7kee-r2taisd4ijnu2gs-ta8mg0eren4etsm5teo|nats.nwy dfle.tshigenshvoiomlateinmg tahge .tceromms and conditions of the

“I have been advertising with TheHomeMag Kansas City since 2007. We pay
close attention to the results of our marketing efforts and TheHomeMag is the
only source that we have never dropped. It pays off with more leads every
month than any other lead source we have ever tried. Their customer service
is also exceptional. They are willing to help out with artwork and ideas even 8
years later.”

Artistic Concrete Services // Kansas City KS

America’s #1 Home Improvement Magazine®

TheHomeMag® Southwest FL | 1732 SE 47th Terrace | Cape Coral, FL 33904 | p 239-549-6901 | f 877-242-8045 | swfl.thehomemag.com

Southwest FL Advertising Rates 120,000 Homes
Southwest FL’s Total Market Distribution
METRO - 120,000 HOMES

SIZE: 4X 6X 9X 13X
$3,050 $2,695 $2,595
FULL $3,125 $1,695 $1,495 $1,395
$950 $895 $795
HALF $1,795
- - -
QUARTER $995 - - -

CENTER SPREAD $4,695

DOUBLE TRUCK $4,495

FRONT COVER + AD $4,695 per Issue
BACK - STANDARD $3,895 per Issue

ZONE - 60,000 HOMES

SIZE: 4X 6X 9X 13X
$1,695 $1,495 $1,395
FULL $1,795 $950 $895 $795
$595 $550 $495
HALF $995

QUARTER $695

FRONT COVER + AD $2,895 per Issue
BACK - STANDARD $2,195 per Issue

Add 10% for Premium Position Placement

America’s #1 Home Improvement Magazine®
TheHomeMag® Southwest FL | 1732 SE 47th Terrace | Cape Coral, FL 33904 | p 239-549-6901 | f 877-242-8045 | swfl.thehomemag.com

“It’s very simple — we’ve been with them all but you can’t beat TheHomeMag.
We received tremendous increases in new leads in our existing market areas,
and also many new areas have been reached and that has helped us. We finally
have a magazine dedicated to quality home improvement services without the
‘pizza and chicken wings’ mixed in like other publications. Great work, great
magazine, great coverage with a smart eye-catching professional layout.”

Classic California Spaces // Bay Area CA
America’s #1 Home Improvement Magazine®

TheHomeMag® Southwest FL | 1732 SE 47th Terrace | Cape Coral, FL 33904 | p 239-549-6901 | f 877-242-8045 | swfl.thehomemag.com

More than Just an Ad

Instant Included Savings 59 Magazines
MONTHLY IN
Over $400 every month! 26 States
COLLECTIVELY MAILING
FREE + FREE + FREE 105 Million
MAGAZINES ACROSS THE US
Ad Design Call Tracking Web Directory

$350 Value $50 Value $39 Value

per month per month per month

Print, Mobile & Web

We start with print because it works. Generating more than
a million leads for advertising clients all across the country,
we know that print advertising is still the backbone of local,
community based marketing. We then compliment your print
ad with FREE web offerings to enhance a truly comprehen-
sive marketing solution for your home improvement business.

Tracking That Works

Always know who is calling with our FREE integrated call

tracking and management system. You’ll never lose touch with

a lead again and you may monitor your results from anywhere.

Call tracking proves your ad is working and guarantees an

accurate calculation of your return on investment.

• Text Messaging Enabled • Archive Every Call
• On The Go Mobile App • Real Time Reporting
• Automatic Lead Analysis • 24/7 Access

America’s #1 Home Improvement Magazine®
TheHomeMag® Southwest FL | 1732 SE 47th Terrace | Cape Coral, FL 33904 | p 239-549-6901 | f 877-242-8045 | swfl.thehomemag.com

“I wasn’t sure an “all ads” publication would be the right fit for me. I have to say
it was a great decision! Eight out of ten calls I get come from TheHomeMag.
The quality of the leads are fantastic and the magazine is hitting my targeted
market. I recently landed a job from the magazine and the quality of that job
alone will pay for my advertising for a year! I did a front cover this spring
and was blown away with the volume of calls I received. I’ve already booked
another front cover for next year! I can always count on TheHomeMag to make
my phone ring with each mailing. The customer service is always great and my
representative truly cares about my success. Thanks for keeping me busy!”

R&D Painting // Raleigh NC
America’s #1 Home Improvement Magazine®

TheHomeMag® Southwest FL | 1732 SE 47th Terrace | Cape Coral, FL 33904 | p 239-549-6901 | f 877-242-8045 | swfl.thehomemag.com

More than Just a Magazine Opportunities are limited, so act fast. Talk with
your Account Executive and ask how you can take

advantage of the power of TheHomeMag today.

All companies, no matter the industry, may now take advantage of
TheHomeMag’s market leading distribution to send mailings for a fraction
of the normal cost. With our accessory program, your custom designed,
direct mail cards ride along with TheHomeMag® into the mailboxes of
affluent homeowners.

TheHomeMag® Magazine DMLCard

Our full-color magazine has proven to be an incredible marketing tool for
home improvement businesses from a variety of industries. The magazine
offers quarter, half and full page ads along with front and back covers
that put your business in the spotlight. Premium placements and double
spreads are also available and our pricing structure rewards consistency
and commitment.

HomeIMPROVED®

Improve lead consistency with HomeImproved* exclusively for existing
THM clients and specifically designed to balance the flow of calls across
an entire month by reengaging homeowners mid-cycle.

ZipCard™ Insert - Standard & Oversized TheHomeMag®

The ZipCard is a 2-sided, full-color, full-bleed, 4”x6” or 5”x8” glossy insert, with Pop-Out Single Sheet
placed inside the magazine to fall right into the hands of buyers as they
page through our magazine.

DMLCard

The Detached Marketing Label Card arrives in mailboxes like a postcard,
but without the expense. This 2-sided, full color, 5”x9” glossy piece lands
directly in the mailbox with the magazine, allowing you to stand out.

Bookmark Bookmark

The Bookmark is 1” taller than the magazine and creates a unique marketing
opportunity. As a 2-sided, full-color, full-bleed, 11.5”x5.25” glossy insert,
placed inside, it extends beyond the magazine for exceptional visibility
and reader impact.

TheHomeMag® Pop-Out Single Sheet

The Pop-Out Single Sheet is a heavy, 80lb single sheet placed inside
TheHomeMag magazine. As a 2-sided, full-color, full-bleed, 8.375”x10.875”
insert, it extends from the top and the right of the magazine.

HomeIMPROVED® Pop-Out Single Sheet
The HomeIMPROVED* Pop-Out Single Sheet is a heavy, 80lb single sheet

placed inside the HomeIMPROVED magazine. As a 2-sided, full-color, full- HomeIMPROVED®
bleed, 6.375”x 1 1.25” insert, it extends from the top and from the right of with Pop-Out Single Sheet
America’s #1 Home Improvement Magazine® ZipCard™ Insert
the magazine.
*HomeIMPROVED avaTilhabeleHinosmeleecMt maagrk®etSs.outhwest FL | 1732 SE 47th Terrace | Cape Coral, FL 33904 | p 239-549-6901 | f 877-242-8045 | swfl.thehomemag.com

“Elite Grill Cleaning was a new business venture. During early discussions it was
immediately clear that TheHomeMag’s target demographic and geographic
coverage was an ideal fit. My phone started ringing on day one, not only with
high quantity but the quality was outstanding. Continuing with THM became
an easy decision. TheHomeMag has provided fantastic customer service and,
in dealing with them, it is clear that they truly care about the success of their
clients.”

Elite Grill Cleaning, LLC // Fort Worth TX
America’s #1 Home Improvement Magazine®

TheHomeMag® Southwest FL | 1732 SE 47th Terrace | Cape Coral, FL 33904 | p 239-549-6901 | f 877-242-8045 | swfl.thehomemag.com

Accessory Advertising Rates

SIZE: 15K 20K 25K 30K 40K 50K 60K 75K 100K 120K 150K 200K

STANDARD INSERT (4 x 6) 18.0¢ 16.0¢ 15.0¢ 14.0¢ 13.0¢ 12.0¢ 11.0¢ 10.0¢ 9.0¢ 8.0¢ 7.2¢ 6.8¢
POP-OUT SHEET (10.875 x 8.375) 22.0¢ 19.0¢ 17.0¢ 16.0¢ 15.0¢ 13.5¢ 12.5¢ 11.5¢ 10.5¢ 10.0¢ 9.2¢ 8.8¢
HI POP-OUT SHEET (10.875 x 8.375) 22.0¢ 19.0¢ 17.0¢ 16.0¢ 15.0¢ 13.5¢ 12.5¢ 11.5¢ 10.5¢ 10.0¢ 9.2¢ 8.8¢
BOOKMARK (11.5 x 5.25) 25.0¢ 22.0¢ 20.0¢ 18.5¢ 17.0¢ 16.5¢ 15.5¢ 14.5¢ 12.5¢ 12.0¢ 11.2¢ 10.8¢
DMLCard (5 x 9) 33.0¢ 30.5¢ 27.5¢ 26.5¢ 24.5¢ 23.0¢ 22.5¢ 22.0¢ 20.5¢ 20.0¢ 18.5¢ 18.0¢

All Pricing is complete, and includes Design, Print, and Mail. Minimum PRINT + MAIL run of 15,000 pieces. Minimum mail/inserted in an Issue is 15,000 pieces.
Pricing holds until next quantity break. Print & Hold - max up to 6 consecutive months (P&H charges are incurred) - add $125 per P&H Issue. DAL/DML Card pricing
includes postage. These rates are FIRM and are effective May Issue 2021.

Accessory Advertising Specs

DMLCard Detached Marketing Label Bookmark Pop-Out Sheet HI Pop-Out Sheet

Trim Size: 5” x 9”
Bleed Size: 5.5” x 9.5”
Without Bleed: 5” x 9”
Safety: 0.25”

Standard Insert Oversized Insert

Front & Back Front & Back

Trim Size: 4” x 6” Trim Size: 5” x 8” Front & Back Front & Back Front & Back
Bleed Size: 4.5” x 6.5” Bleed Size: 5.5” x 8.5”
Without Bleed: 4” x 6” Without Bleed: 5” x 8” Trim Size: 11.5” x 5.25” Trim Size: 10.875” x 8.375” Trim Size: 11.25” x 6.375”
Safety: 0.25” Safety: 0.25” Bleed Size: 12” x 5.75” Bleed Size: 11.375” x 8.875” Bleed Size: 11.75” x 6.875”
Without Bleed: 11.5” x 5.25” Safety: 0.125” Safety: 0.125”
Safety: 0.25” Pops Out: .375” from top & Pops Out: .375” from top &
.375” right (front) & left (back) .375” right (front) & left (back)

America’s #1 Home Improvement Magazine®
TheHomeMag® Southwest FL | 1732 SE 47th Terrace | Cape Coral, FL 33904 | p 239-549-6901 | f 877-242-8045 | swfl.thehomemag.com

“We originally signed up for 3 months because we weren’t sure what the results
would be. We tried other means of printing previously with little to no success. I
am happy to say we consistently enjoy a good ROI with TheHomeMag and now
sign up for a year at a time. Our representative stays in touch with us each month
and offers suggestions when needed regarding our ad design. He didn’t just sell
us an ad and walk away. He is with us every step of the way. We know this is a
company committed to our success. We highly recommend TheHomeMag to
anyone looking to grow their business with solid, quality leads.”

Brennan’s Fence & Deck // Raleigh NC
America’s #1 Home Improvement Magazine®

TheHomeMag® Southwest FL | 1732 SE 47th Terrace | Cape Coral, FL 33904 | p 239-549-6901 | f 877-242-8045 | swfl.thehomemag.com

Creating Raving Results

For Our Readers: For Our Advertisers:

WE INSPIRE our readers with home improvement WE REACH local affluent homeowners with an average

ideas and offer an assortment of companies to help income of $286,000 and an average home value of
them with their home improvement decisions. $520,000 in the Southwest Florida area.

WE CREATE DEMAND for luxury home products WE CAPTIVATE OWNERS of luxury homes who

and design services in the greater Tucson area. have a primary interest in enhancing their properties
through fine design.
WE SHOWCASE TALENT from local businesses
WE PROVIDE powerful and quantifiable advertising
who are properly licensed professionals and experts in
delivering best-in-class services to homeowners. resources to cost effectively reach your ideal customer.

WE PROVIDE A MARKETPLACE where WE CONNECT reputable businesses with select

homeowners can easily find a wide variety of sources homeowners and we are the best and most trusted name
for all styles and design needs. in home improvement marketing.

TheHomeMag creates life long customers
for our advertisers and provides the highest
quality contractors, remodelers and home

service pros for our homeowners.

America’s #1 Home Improvement Magazine®
TheHomeMag® Southwest FL | 1732 SE 47th Terrace | Cape Coral, FL 33904 | p 239-549-6901 | f 877-242-8045 | swfl.thehomemag.com

“I have been an advertiser in the Lakeland, Florida market for 28 years and
TheHomeMag has surpassed my expectations in every way. We are currently
in multiple markets and intend to stay on board. Thank you for all you have
done for our company. I would highly recommend this Home Improvement
magazine.”

Jack Hall Jr’s Construction Aluminum Inc. // Lakeland FL
America’s #1 Home Improvement Magazine®

TheHomeMag® Southwest FL | 1732 SE 47th Terrace | Cape Coral, FL 33904 | p 239-549-6901 | f 877-242-8045 | swfl.thehomemag.com

Introducing Our Team

Introducing Our Team

Hello, my name is Meghan Johnson, publisher for TheHomeMag Southwest FL, and I am
excited to have you advertising with us. Our team here at TheHomeMag SWFL consists
of Kristen Niebel, our one and only office manager, Matt Foreman, graphic designer
extraordinaire; super star account executives Debra Griffin and Carmen Crandell; and
myself. Our job is to make your advertising experience effortless and successful. We
each have several years experience helping home improvement companies like yours
make smart marketing decisions. So what happens next?

Your Unique Experience

Our design professional will create an ad that makes your business attractive to

homeowners. We include appealing images, hooks, and calls to action that stimulate

contact and we will educate you on the process. Advertising with TheHomeMag®

regularly makes your phone ring, speaks to readers about your credibility, and builds

your brand identity with every ad. We update ads as needed, working with you to find

the right mix – the ones that bring in the leads. Our Brand-to-Action Design Process was

specifically developed to get readers to stop in 3 seconds, pick up the phone and contact

your business.
1
You will receive an email requesting a date and time that works best for
you so that we may schedule a design consult. In the meantime, gather
any high-resolution photographs and logos as well as any pertinent

information that you would like to incorporate in the ad.

2 In our design experience, successful ads have a clear focus, highlight
3 your company’s unique skills, and present an enticing offer. Following our
consult I will assemble your ad showcasing your business in the best way
that will resonate with our homeowners.

We will then send you a proof of your ad to review. Please inspect the ad
and then respond in an appropriate amount of time with any changes or
corrections. We will work to return your email in a timely manner so that
the process can be as quick and simple as possible and we can get your
ad approved before the artwork deadline.

America’s #1 Home Improvement Magazine®
TheHomeMag® Southwest FL | 1732 SE 47th Terrace | Cape Coral, FL 33904 | p 239-549-6901 | f 877-242-8045 | swfl.thehomemag.com

“The exposure we receive by advertising in TheHomeMag is fantastic because
it puts our ad into the hands of the local homeowners who are exactly the type
of clients we want to attract. Our account representative is wonderful to deal
with. She takes excellent care of us and is always there if we need to speak to
her. Her work etiquette mirrors the people she works with because everyone
at TheHomeMag is available if we have questions or concerns and that’s really
appreciated.”

Coastal Kitchen Interiors // Southwest FL
America’s #1 Home Improvement Magazine®

TheHomeMag® Southwest FL | 1732 SE 47th Terrace | Cape Coral, FL 33904 | p 239-549-6901 | f 877-242-8045 | swfl.thehomemag.com

Intuitive & Powerful Call Analytics

We provide a free lead management system when you enable call tracking for your Ads in TheHomeMag.
We have partnered with CallRail, a leader in call tracking software, to provide you the most advanced and
user friendly reporting platform available on the market.

What are the benefits of Call Tracking?

Customers can now Close deals faster and Automatically analyzes
text direct to your call improve customer
your calls and texts to
track number. service by replying to reveal hot leads and
messages on the go. missed opportunities.

Have a record of call View full caller IDs 24 hour access Available On Desktop or:
information to review and reports in real to leads and
for times when a pen
and paper aren’t handy. time through a customer messages
simple dashboard. via app or desktop.

America’s #1 Home Improvement Magazine®
TheHomeMag® Southwest FL | 1732 SE 47th Terrace | Cape Coral, FL 33904 | p 239-549-6901 | f 877-242-8045 | swfl.thehomemag.com

Discover Your Next Home Improvement Project ®

TheHomeMag® SWFL
1732 SE 47th Terrace
Cape Coral, FL 33904
239-549-6901

05/2021

America’s #1 Home Improvement Magazine®
TheHomeMag® Southwest FL | 1732 SE 47th Terrace | Cape Coral, FL 33904 | p 239-549-6901 | f 877-242-8045 | swfl.thehomemag.com