Gems Group - 2022 Look Book

Copyright © 2021 Gems Group, Inc. All rights reserved.

Welcome Back...
Embraces

Connections
Gatherings

Keep the smiles going

As the pandemic subsides, consumers are starting to
get back to normal. Welcoming back lost moments
and embracing new ones. All with one goal to
keep smiling. It’s what got us all through the
pandemic and the only expression that shows the
true happiness of welcoming back “our normal.”

63%

of consumers think they’ll be
back to normal by the end of
Summer 2021. (Source: Numerator –

consumer sentiment survey n = 2K)

Copyright © 2021 Gems Group, Inc. All rights reserved.

Welcome Back...

Celebrations

BACK BY POPULAR DEMAND

“Pinterest Perfect” bouquets to
decorate & share

Let’s celebrate! As people gather and holidays
are finally celebrated face to face, consumers
are planning to spend more on decorating their
home spaces. An estimated 30% of consumers
plan to splurge on items for their home after the
pandemic. (Source: McKinsey)

When: Year-Round Holidays

Copyright © 2021 Gems Group, Inc. All rights reserved.

Bouquet Timeline

Year-round home decorating bouquets for top selling holidays.

Feb.

Apr.
May

May Jul. Nov.

Nov. Oct.

Dec.

Copyright © 2021 Gems Group, Inc. All rights reserved.

Wooden Pick

Solid Finewrap - Gold

Oh Love!

Poised Petals Collection

Assortments

Copyright © 2021 Gems Group, Inc. All rights reserved.

Wooden Pick

Solid Finewrap - Chartreuse

Bunny Hop

Poised Petals Collection

Assortments

Copyright © 2021 Gems Group, Inc. All rights reserved.

Wooden Pick

Solid Finewrap - Gold

A Mother’s Heart

Poised Petals Collection

Assortments

Copyright © 2021 Gems Group, Inc. All rights reserved.

Wooden Pick

Solid Finewrap - Gold

Stars & Petals

Poised Petals Collection

Assortments

Copyright © 2021 Gems Group, Inc. All rights reserved.

Wooden Pick

Solid Organza - Black

Halloween

Poised Petals Collection

Assortments

Spooked Bouquet

Boo Bouquet

Copyright © 2021 Gems Group, Inc. All rights reserved.

Wooden Pick

Fabric Wrap - Burgundy

Solid Organza - Gold

Thanksgiving

Poised Petals Collection

Assortments

Grateful Bouquet

Heartfelt Thanks Bouquet

Copyright © 2021 Gems Group, Inc. All rights reserved.

Wooden Pick
Winter Daze - Red

Christmas Textured - Green

Solid Finewrap - Gold

Joyful Greeting

Poised Petals Collection

Assortments

Joyful Greeting Bouquet

Copyright © 2021 Gems Group, Inc. All rights reserved.

Welcome Back...

Games

Treat-it-forward Halloween bouquet

Gotcha! This bouquet is for consumers to add to
their “You’ve Been Booed” basket game. The idea
is that the person receiving the basket returns the
favor by treating someone else to a treat. Keep the
treats going!

When: October

Copyright © 2021 Gems Group, Inc. All rights reserved.

Hangtag

Bats Sleeve

You’ve Been Booed!

Assortments

Copyright © 2021 Gems Group, Inc. All rights reserved.

Welcome Back...

Seasons

SHeaeslolon,s

Welcome home the feeling of the seasons

It’s finally here! Each season has its own traditions
and colors that consumers tend to get excited
about. According to SmallBiztrends, consumers
tend to have fond memories of each season.
Making them more willing to spend on experiences
that remind them of those happy times.

When: Mar. Jun. Sep. & Jan.
Seasonal Transition Months
Copyright © 2021 Gems Group, Inc. All rights reserved.

SHeaeslolon,s

Bouquet Timeline

Seasonal transition bouquets that encompass the feeling of
each upcoming season as other seasons transition out.

Mar.

Jun.

Sep. Dec.
Nov.

Copyright © 2021 Gems Group, Inc. All rights reserved.

Magnet Hangtag

In the Garden Reversa

Hello Spring!

Hello Seasons Collection

Assortments

Copyright © 2021 Gems Group, Inc. All rights reserved.

Magnet Hangtag

Grass Reversa - Teal

Hello Summer!

Hello Seasons Collection

Assortments

Copyright © 2021 Gems Group, Inc. All rights reserved.

Magnet Hangtag

Veranda Reversa - Orange

Hello Fall!

Hello Seasons Collection

Assortments

Copyright © 2021 Gems Group, Inc. All rights reserved.

Magnet Hangtag

Botanica Reversa - Sky Blue

Hello Winter!

Hello Seasons Collection

Assortments

Copyright © 2021 Gems Group, Inc. All rights reserved.

Welcome Back...

Date Nights

Movie night treat bouquet ;)

Get the popcorn ready! Date night is back in
full effect. Digital dating increased during the
pandemic. An estimated 71% of dating app users
said they’re logging on more amid the pandemic.
As things get back to normal, it’s time for daters to
meet in person. Let’s make it special.

(Source: Morning Consult Dating Sentiment survey n= 4.4k)

When: Year-Round

Copyright © 2021 Gems Group, Inc. All rights reserved.

Bonus!

Hangtag

*includes entry form landing page

Napa Sleeve - Red

Streamin’ and Chillin’

Assortments

Copyright © 2021 Gems Group, Inc. All rights reserved.

Welcome Back...

Dances

PROM POSAL

/präm’pōzəl/

noun

an elaborately staged request to be
someone’s date to prom.

School is back and so are its memorable moments, like
prom. Especially for the estimated 3.7M seniors, it’s one
of the most special nights of their high school lives. Prom
2022 will be even more special since many schools did
not have any in the past couple of years. Therefore, teens
will be planning even more elaborate ‘promosals.’

(Source: National Center for Education Statistics)

When: Mar. 11 - National Promposal Day
Spring months - Mar. to May

Copyright © 2021 Gems Group, Inc. All rights reserved.

Wooden Pick

Monet - Yellow

Be My Sunshine

Promposal Collection

Assortments

Copyright © 2021 Gems Group, Inc. All rights reserved.

Wooden Pick

Custom Confetti Hears Sleeve - Pink

Prom Date?

Promposal Collection

Assortments

Copyright © 2021 Gems Group, Inc. All rights reserved.

Welcome Back...

Hope

HaInpsppiyre :)

Positivity infused bouquets to keep you going

You got this! The pandemic has been a rollercoaster of
emotions for all of us. It’s changed the stigma of mental
health and made us more aware of our own. One in four
Americans said they are concerned about mental health.
Consumers need products to keep them inspired and
motivated for the changes to come. (Source: CNBC)

When: Year-Round

Copyright © 2021 Gems Group, Inc. All rights reserved.

Hangtag Sticker Pick

Polka Dots - Yellow

Inspire Happy :)