GabriellaDunne. HeadquartersFor
Why BeReal? BeReal is a new kind of photo sharing app where you spontaneously share your real life with your friends. Every day at a different time, everyone is notified simultaneously to capture and share a photo within 2 minutes. Without filters, followers & likes. Only your friends for real. The app brands itself as an authentic look at people’s lives without the filters and edits of other social media platforms. This removes what many say makes social media toxic.
Alexis Barreyat, Co-Founder of BeReal, used to Work for GoPro as a video producer. His work with GoPro also inspired the idea for BeReal to show life off-camera that he got to see when interacting with influencers. This app is drastically different from other platforms since only 9% of social media users post about their daily lives and over half of them say their accounts don’t reflect their real lives. 52% of BeReal users also used WhatsApp, 47% also use YouTube, 46% use Instagram. My target market is Gen Z and college/university students. The app has 73.5 Million monthly users, with 43.3% of US users coming under the 16–25-year-old age bracket. The Zero Suite hotel room situated in the Paradiso Art Hotel, Ibiza. The room is essentially a transparent box and certainly “not suitable for wallflowers”. While the bathroom is private, the rest of the space offers a room to stay with the twist of being completely visible to anyone who enters the hotel. Be Inspired.
Concept Strategy I aim to create a space that is inspiring, personal, PROGRESSIVE; encapsulating the beauty of real life. My concept takes inspiration from the YING & YANG philosophy - the principle in which you are unable to have the positive with out the negative. Koi fish represent balance of opposing life forces in the same way. I propose the ideation: LIFE THROUGH A FISH BOWL. To be real - to be clear - to be transparent.
GABRIELLA DUNNE BeReal Office First Floor, Ray Building 1:100 @ A3 12.03.2023 1 2 3 4 6 5 Ground Floor 1 - Reception desk for signing employees into work. 2 - Koi Fish floor detailing - black and white frost - ed glass to carry the key concept of BeReals space. 3 - BeNourished cafe and social media free zone, filled with beanbags, easily moved for different numbers of people. The beanbags on top of the floor detailing resemble lilypads on top of a pond. 4 - Two photo booths. 5 - Helical statement staircase wrapping around a centeral room column structure. 6 - Simulation room, inspired by planetariums in order to create an emersive sensory experience. This will double as a seminar space for hire as well as events listed by BeReal.
GABRIELLA DUNNE BeReal Office First Floor, Ray Building 1:100 @ A3 12.03.2023 First Floor 1 - Fixed iMacs - for more independent work 2 - Flexible laptop stations - where employees can come and go as they please 3 - Comfy seating - for more relaxed working and interactions. 4 - Koi Fish floor detailing - black and white frost - ed glass to carry the key concept of BeReals space. 5 - Helical statement staircase wrapping around a centeral room column structure. 6 - Rounded transparent glass meeting room. Bringing the transparency of BeReal into a literal form. This meeting toom holds up to 8 people. 7 - BeNourished cafe, situated in the left corner, where employees can have a breakout space. 1 2 3 4 5 6 7
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