E-Book Effective Marketing Tips To Increase Your Business Sales

EFFECTIVE MARKETING
TIPS TO INCREASE

YOUR BUSINESS SALES

Free tips for you all

7 EFFECTIVE MARKETING TIPS TO
INCREASE YOUR BUSINESS SALES

1. Sell your product through Facebook Live

Nowadays, many people sell goods, products, and services on Facebook using the FB Live
function.
This is a very popular way of marketing products on FB now because the trend of video is
increasing among social media users.
Live broadcast on FB is easy and can generate a lot of sales for your business.
You only need a smartphone with a sophisticated camera and a tripod to create your first
Facebook Live video.

1) Before making a Live post on FB, please make sure that you have:
❖ Fast Internet connection
❖ Assistant on standby to answer any questions/comments in your Live video comment

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❖ A stable tripod for your smartphone

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2) Want to attract viewers for your FB Live post? Use these tips:
❖ Make an early announcement on Facebook about the Live broadcast so your audience

can be prepared and schedule their time to follow your broadcast.
❖ Add a compelling description so your audience knows what you want to sell.
❖ Ask your audience to Like, Share and Follow your Facebook page.
❖ Engage your audience in your Live by replying to anyone who comments on your

video.
❖ End your post with a CTA (Call to Action), which is instructions given to your

viewers on any follow-up actions you want them to take such as: “PM me for more
info”, “please follow us for the next video”, and more.

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2. Use Instagram as a branding platform

Instagram is one of the most used social media platforms by Malaysians.
This platform is the right choice to build a strong image for your brand.
Many small businesses now use this platform to post interesting pictures and videos to
increase customer trust in their business.
You should do the same!
Use this Instagram feature to strengthen the brand awareness of your business.
You can post videos on how to use your product or video relevant tips such as “Pineapple
Tart Making Recipes”.

• Use these tips to integrate your business Instagram account:
1. Switch your Instagram account from a Personal to Business account
(Settings> Account> Switch to Business Account) so you can add your
address, email, and phone number to your bio
2. Fill in a brief and clear description of your business in your bio
3. Put your online store link in your bio
4. Include branded hashtags (hashtags commonly used to promote your business)
in your bio
5. Use consistent visuals so that your Instagram account is easily recognizable by
your followers
6. Like or leave a comment on the picture/video of the account owned by your
target audience
7. Use at least 15 relevant hashtags for each photo/video you post

The most important tip for don't focus on the number of followers, but focus on quality
content and engagement (likes, shares, comments).

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3. Send emails to your customers

Another very important online marketing technique used by any business is email marketing.
➢ The use of email for marketing purposes is actually great for small businesses because
it is:
I. Effective for building relationships with your customers
II. Cheaper than ads on FB, IG, newspapers, billboards, and so on

You just need to sign up with autoresponder systems like MailChimp and GetResponse that
will help send scheduled emails to your customers automatically based on their time/activity.

➢ Among the types of emails that your business can send are:
I. Welcome email-to welcome new customers to build relationships with them
II. Promotional email - to announce the launch of a new brand or product or to
offer a selection of other products

III. Email discounts - to encourage purchases
IV. Email follow up - to follow up on each purchase
V. Email newsletter - to share useful and relevant information to your

customers/subscribers
VI. Email testimonials - to prove the effectiveness of your product

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4. Use Facebook Groups to build a community for your brand

FB Group is getting so popular that Facebook itself has made an announcement at the F8
2019 conference that they will prioritize the Group tab, which will appear as a
recommendation based on the engagement (likes, comments) of Facebook users. So more and
more businesses are joining or building relevant FB groups for their target audience.
But, before you do that, you need to first know the function of FB Group and how people use
it.

▪ The reason why people join certain FB groups is to:
a. Get useful information
b. Join communities that share similar interests

But remember, do not promote your business on your FB Group. Your goal is to build
engagement and give your target audience a place to share opinions.
FB Group is not suitable for hard sell, but suitable for soft sell.

▪ Hard sell is a way of selling using language that seems to force your potential
customers to buy your goods.

▪ On the other hand, soft sell uses more language to the way of storytelling, as if you
are not selling a product.

Use FB Group to build your brand by providing the right and useful information, so that you
become a brand that your potential customers trust.

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5. Build your personal brand through social media

Are you more likely to buy a product from a business owner who has a strong personal
brand?
Examples of successful personal branding include Dato ’Aliff Syukri, founder of D’Herbs
Healthy, and Rozita Ibrahim, founder of Jamu Ratu Malaya (JRM)
One of the reasons why their business is so successful is because they are business owners
with great personal brands.
Social media users will definitely follow their favourite personalities. And those personalities
can use this opportunity to sell their products. And you can do that too!

➢ To build a successful personal brand on social media, you need to:
a) Need to be yourself and don’t pretend to be someone else
b) relevant broadcast content on a regular and consistent basis
c) hold meetings or networking activities with your target audience
d) share your personal experience
e) share beautiful and high quality photos

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