Business proposal Group 1 USR2004 (1)

JUNIOR APPRENTICE
USR2004

BUSINESS PROPOSAL FOR FASHION FEET
PREPARED FOR:

MADAM NUR SAFWATI BT MD SHAHARI
PREPARED BY:

AYU NUR SHAMIRA BINTI MUHAMMAD SHAHRUL (DIL203902)
SITI NAZRINAH BINTI NAZARDEEN (DIA203916)
AQILAH BATRISYIA BINTI TAJRI (DIL202003)
SAJIDAH BINTI ISMAIL (DIM212008)

NURUL NATASHA BINTI KHAIRUL NIZAM (DIM221003)
SECTION 2

DATE OF SUBMISSION: 21 DECEMBER 2022
SEMESTER 2, 2022/2023

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BUSINESS PROPOSAL FOR FASHION FEET

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TABLE OF CONTENT 4
5
EXECUTIVE SUMMARY 6
PRODUCT OFFERING 7
TARGET MARKET 7
BUSINESS POTENTIAL 7
COMPETITIVE ADVANTAGE 8
CONCLUSION
APPENDIXES

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EXECUTIVE SUMMARY

Company background

Fashion feet is a company that makes and sells shoes from California, United States and now in
Malaysia we have tried to expand our business by selling the most shoes in Malaysia. Miss
Sharinah is the founder of this business and the reason she started this business is because she
has a deeper knowledge about these shoes and she started learning and studying about shoe
leather, quarter, upper and so on from 2005 to 2009. Our business is located at Bukit Bintang
close to Kuala Lumpur City Centre and this location is strategic to attract people's attention.
More than 20 Thousand shoes have been successfully sold during the year and we will also open
a new branch if we reach our objective. Fashion feet was established in Malaysia in 2010. Our
business name "Fashion Feet" means that customers can get the fashion shoes they like
according to the trends over time.

This company offers various types of shoes that have different functions according to the needs
of the user. Among the types of shoes produced are sneakers, sports shoes, and sandals. We only
sell these 3 types of shoes because many people choose these types of shoes and this makes it
easier for us to find income for this business. Fashion Feet has also provided a variety of colors
and sizes so that customers can easily buy their favorite shoes.

The main target of this company is to produce one of the successful and well-known productions
of shoe products. Now the products that are marketed are not only limited to our store but can be
purchased online to make it easier for customers to see and review the latest shoes by saving
time and energy. Therefore, the price offered is very reasonable and affordable for all customers
with high quality.

Business objective

1. To carry on the business of manufacturing, selling, marketing, importing and exporting of foot
wears made from leather, rubber, and canvas Rexene, plastic

2. To own, run, manage, maintain and establish factories for the manufacture of all types of
footwear, shoes, sandals, chappals and other items manufactured of leather, artificial leather,

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rubber, Rexene, canvas or any other allied material, patterns or designs and to carry on the
business of Shoes merchants whether in wholesale or in retail.

3. To manufacture, export, sell, purchase, treat, dye, finish and otherwise deal in all types of
footwear, shoes, and other accessories, whatsoever made out of leather or other materials.

4. Keeping manufacturing costs down without reducing quality is one means of increasing gross
income

5. Meeting quality requirements is a top priority for shoe producers. By ensuring that the quality
of the shoes manufactured reaches the standards anticipated by customers, they build a loyal
client base.

6. One way to raise gross income is by reducing production costs without compromising quality.
Cutting cycle times and lowering idle time of both employees and machinery are goals that lower
expenses overall. By keeping equipment in excellent condition and coaching staff to perform
effectively, it is possible to reduce waste and increase earnings.

7. We think that happiness is a result of comfort, and we work to change the world, one pair of
shoes at a time, through our business. We are constantly searching for new comfort technologies
and creating ground-breaking fabrics that are lighter, softer, and more flexible than anything we
could have ever envisioned.

8. To boost brand credibility, improve the customer experience, and pushing the limits of
environmentalism.

PRODUCT OFFERING

Fashion Feet will sell a lot of designer shoes. This company has shoes for men, women and kids.
The general categories of shoes that will be selling are:

* Sneakers

* Sandal

* Sports shoes

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The designer brands of the Fashion Feet shoes will include Bata, CK, H&M and Gucci.

Sneakers shoes are made from a combination of leathers, synthetics, rubber foam and plastic.
Fashion Feet has these sneakers for men, women and kids. The sizes and colors are size 2 until
size 11 and the colors are black, white, gray, red, green, nude and blue. This type of shoe has a
double color combination. Fashion Feet, sells sneakers for the price of RM35.

Sandal shoes may have a sole made from rubber, leather, wood and rope. It can be held on the
foot by a narrow strap that usually passes between the first and second toes, or by a strap or lace,
variously called a buckle, sabot strap or sandal, that passes over the arch of the foot or around the
ankle. For these sandal shoes this company just provided for men and women only. The sizes for
these sandal shoes are size 6 until size 12 and the colors have 5 different colors such as black,
brown, dark blue, nude and gray. Fashion Feet sells these sandal shoes at just RM30.

Last but not least, sports shoes are usually made of carbon rubber, blown rubber or a
combination of the two. Carbon rubber is harder, lasts longer and can be used in high wear areas
of the sole with blown rubber being softer in other areas. These sports shoes are very safe and
comfortable when it use for outdoor activities. This company produces these sports shoes for
men, women and kids in a lots of colors such as black, white, blue and more. The sizes are
between size 3 to size 13. Fashion Feet sells this sports shoes at a cheap price of RM40 only.

TARGET MARKET

Any age of teenagers are in our target market. In the target market, mall shopping is the norm for
teenagers. They can browse numerous stores in one location by going to malls. However we also
had to provide shoes for kids and working adults. Having a prominent shop in a busy mall alone
will bring in walk-through consumers for Be Dazzled. While leasing space in a mall can be
expensive, one advantage is that the mall association invests money in marketing the mall and
the shops inside. Because our shop is mostly in the mall we also get the customer from the other
range of age stated.

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Target market customer cart

BUSINESS POTENTIAL
Business potential by selling shoes can be expanded internationally, as we can see our company
has shown good potential during the first year of launching our shoes. We believe that our
company can expand ever further than now.
COMPETITIVE ADVANTAGE

● Can strengthen the business with little capital.
● Our business competition is able to attract people’s interest in buying different types of

shoes, which are sandals, sport shoes and sneakers .
● Our business sells different types of shoes so that all people can be stylish with the

available shoe patterns.
CONCLUSION
To conclude everything we expect to sell more shoes and become the biggest shoe business in
Malaysia. We will also import shoes overseas to expand the business if we reach a sales volume

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of over 1 Million for a year. We will provide employment opportunities when we expand the
business massively and we will also increase the types of shoes to sell after getting more
customers. Identifying customer needs and fulfilling them is our responsibility. We have received
good treatment from customers and with this, we propose to open a new branch soon.

APPENDIXES
Rexene page 3
Leathercloth fabric produced in the United Kingdom by Rexine Ltd of Hyde, near Manchester,
England. It was made of cloth surfaced with a mixture of cellulose nitrate (a low explosive also
used as the propellant in firearms rounds), camphor oil, pigment and alcohol, embossed to look
like leather.

Chappals page 3
A type of footwear used in India, Mauritius, and Pakistan, similar to a sandal.

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Artificial leather page 3
Artificial leather, also called synthetic leather, is a material intended to substitute for leather in
upholstery, clothing, footwear, and other uses where a leather-like finish is desired but the actual
material is cost prohibitive or unsuitable

Rubber foam page 5
Foam rubber, also called Sponge Rubber, or Latex Foam, flexible, porous substance made from a
natural or synthetic latex compounded with various ingredients and whipped into a froth. The
resulting product contains roughly 85 percent air and 15 percent rubber and can be molded and
vulcanized.

Narrow strap page 5
A narrow strip or band of leather or other flexible material, often with a buckle or similar
fastener at one end, for binding or securing things.
Sabot strap page 5
A shoe having a sabot strap. : a thrust-transmitting carrier that positions a missile in a gun barrel
or launching tube and that prevents the escape of gas ahead of the missile.

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