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Published by hannresortsclark, 2023-02-07 19:57:32

8th ave-marketing guidelines for merchants

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8th ave-marketing guidelines for merchants

8TH AVENUE LIFESTYLE MALL Marketing Guide for Merchants

Welcome to 8th Avenue! The upscale retail row of Hann Casino Resort, Clark Pampanga. This manual is your comprehensive guide on the marketing, ad & promo policies and procedures. We hope this provides a clear, concise approach to your c marketing campaign.

CONTENT CONTACT US ANNUAL MARKETING SUPPORT ENTRY AND EXIT POINTS MARKETING GUIDELINES PAID ADVERTISING OPPORTUNITIES ADVERTISING FEES Telephone Number: +6345 306 8000 Email Address: [email protected] Ľ ¡Ľ

ANNUAL MARKETING SUPPORT Creating brand awareness and building foot tra~ic for the entire establishment through the following channels: ADVERTISING: Print, Billboards, and Lamp Posts PUBLIC RELATIONS: Lifestyle PR and monthly KapiHann with Pampanga Press Club DIGITAL MARKETING: Social Media and 8th Avenue Webpage under www.hannresorts.com ONSITE MARKETING: LED Displays and Signages INTEGRATED RESORT CAMPAIGNS: Events and Promotions

ENTRY AND EXIT POINTS WING A WING B MAIN MALL ENTRANCE OMA’S AREA ENTRANCE SWISSOTEL ELEVATOR ENTRANCE HANN CASINO AREA ENTRANCE CLARO M. RECTO MALL DRIVEWAY LED MANUEL A. ROXAS DRIVEWAY OMA’S THE ATRIUM CASINO SWISSOTEL LOBBY

CLARO M. RECTO MALL DRIVEWAY WING B WING C AREA

1. Operational and directional signages on Digital Kiosks are welcome. The tenant should send a request to the Corporate Marketing O~ice for store name inclusion on the digital kiosks. Location: Elevator Landing 2. Posters a. In-store: Film poster in a Silver Poster Stand • No drilling or anything mounted on the wall. b. Outside Store: Poster on Sleek Easel Stand 3. Leafletting inside the leasable space is allowed. 4. Hann Casino Resort and 8th Avenue logo should be included in all marketing collaterals. 5. Photo and Video Shoot - Tenant's Space and Building Facade (C.M Recto and M.A Roxas). Photo/Video Shoot Form can be secured from Corporate Marketing O~ice. • The number of persons involved in the project (including models) should be a maximum of 5 persons only. Exceeding number of participants can be discussed based on the photo/video shoot concept & requirements. 6. Special Events Launch, exhibits, and celebrity appearance in-store or in common areas are subject for discussion with Hann Corporate Planning and Corporate Marketing. 7. Pull-up banners are not allowed within the property premises. 8. Any marketing and/or advertising collateral carrying political, religious, lewd, lascivious, or controversial images and/or messages is prohibited. 9. Display of any marketing and/or advertising collateral mentioning other venues or mall competitors and/or integrated resorts is not allowed. 10. Prior to displaying any marketing/advertising material, tenants must secure an approval from Corporate Marketing o~ice by filling out the Merchandising Permit Form at least 2 weeks prior to display/announcement. 11. Corporate Marketing O~ice reserves the right to cancel an on-going campaign if they are deemed inimical to the interest of the mall. MARKETING GUIDELINES Marketing collaterals, layout designs, and messaging must be reviewed and approved by Corporate Marketing prior to production, installation, and/or announcement.

DIGITAL ADS BUILDING LED SCREEN PRINT ADS GLASS WINDOWS LIGHTED BOX/LAMP POST BANNERS DIGITAL ADS ¡TH AVENUE LED SCREEN CASINO LED SCREEN BAR ROUND SCREEN CASINO LED WALL SWISSOTEL LED WALL WIDUS LOBBY KIOSK WIDUS LOBBY TV SCREEN SWISSOTEL ELEVATOR SCREENS S ELEVATOR KIOSKS PRINT ADS WU XING LIGHT BOX ¡Ľ¢ Ľ Ľ Ľ Ľ ¡Ľ¢ Ľ Ľ Ľ Ľ ¡Ľ¢ Ľ Ľ PAID ADVERTISING OPPORTUNITIES 8th Avenue o~ers exclusive advertising opportunities that work best for your marketing campaigns. These types of advertising are found within the internal and external premises of the property. See tables below for your reference:EXTERNAL INTERNAL

** Rates are valid until December 2024 ** Ad Design is subject for approval of Hann Corporate Marketing ** Subject for scheduling ** Printing and installation not included ¡ BUILDING LED SCREEN EXTERNAL DIGITAL ADS

AD SPACE SPOTS ENTRANCE COMFORT ROOM LIFT SMOKING AREA SWISSOTEL CLARK HANN CASINO CLARK MARRIOTT WIDUS HOTEL 8TH AVENUE LIFESTYLE MALL ZOOMED MAP ¢

** Rates are valid until December 2024 ** Ad Design is subject for approval of Hann Corporate Marketing ** Subject for scheduling ** Printing and installation not included GLASS WINDOWS EXTERNAL PRINT ADS ¡ ¢