hygr 1 corporate identity manual design by jackie
hygr 1 introduction The owner Meng & Ivor were both lawyers by profession but Meng’s passion for e-commerce was greater so he decided to start an online business, HYGR, aiming to solve personal care issues in the most natural & ecofriendly minimal packaging. HYGR is a personal care product company which started since COVID-19 on 2020 May until now which is 3 years. It is a company to make employees happy to work, and also let them realize their dreams in the company. Besides, produce natural sustainable & ecofriendly products to the customers.
hygr 2 contents 03 15 17 19 21 24 11 12 13 05 04 14 06 16 18 20 22 23 07 08 09 10 logo typography colour palette graphic element imagery applications logo usage placement background proportions design & rasionale don’t variations typography used corporate colours pattern, shape & line illustration photography clear space size font colours
hygr 3 03logo
hygr 4 female hair green full stop logo logo design & rasionale HYGR is a personal care and cosmetic brand which provides natural sustainable and eco-fr iendly products such as tinted lip balm to the customers who are mainly below 30 years old female. The logo is designed with minimalist wordmark form to ensure that it can be read clearly. The letter ‘y’ is designed with a female character with lips and long hair to let the audience understand at the glance what they are selling when they look at it. Green colour used as the main colour for the logo because it is associated with nature, also representing renewal and immortality. Red colour of the lips can highlight the characteristics of girls, also representing passion, love and joy. Full stop added to carry out the meaning of after the customer uses their products, it will be the last product chosen by them, and will stick with their brand all the time.
hygr 5 logo proportions The proportions of the logo are established on a modular grid proportional to the X value. logo = x 9x 17x
hygr 6 logo variations Logo variations is free to apply in anything such as advertisements, webpage, newspaper, merchandise, photography and any other communications as long as the masthead is not distorted or obscured. logo 1. 3. 2.
hygr 7 The h in the logo is determined from the height of the letter ‘r’, and is measured so that the minimum clear space steers the logo clear from other objects. logo clear space The purpose if setting up minimum clear space between the logo and its surroundings is to keep the image clear and legible at all times. logo
hygr 8 logo size The use of the logo must always follow the minimum size standard on every space. The purpose of setting the minimum size standard is to keep the logo visible and legible at all times. print digital logo 35mm 20mm 15mm 200px 120px 60px
hygr 9 MICRO POP ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890&% Champagne & Limousines ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890&% logo font Font for wordmark logo and slogan design are using the ‘MICRO POP’ font and ‘SoftLine’. These fonts are to facilitate future use in many ways. logo
hygr 10 PANTONE: 555c HEX: 35745A R : 53 G : 116 B : 90 C : 25% M: 0% Y : 10% K : 55% PANTONE: 1795c HEX: DC2628 R : 220 G : 38 B : 40 C : 0% M: 71% Y : 71% K : 14% logo colours These are the main colour palette for the logo. The colour rule must be followed to ensure the consistency and visual identity of the brand. Here are the various colour tones being used along with colour codes. logo full colour 1 colour b&w reverse
hygr 11 11logo usage
hygr 12 logo placement The masthead position should be placed on top left of the page. The next best option is top middle, followed by bottom left and center alignment. The masthead should be appropriately positioned within the grid for any particular application. Always allow at least the minimum exclusion zone between the masthead and the edge of the artwork. logo usage
hygr logo usage 13 logo background It is allowed to place the logo on various backgrounds. The logo must always be placed with the mandatory minimum clear space. light coloured background white background black background multicoloured background
hygr logo usage 14 logo don’t It is not allowed to change, manipulate, or decorate the logo. Use of the logo can only be produced from digital master artwork. The logo is an absolute single entity and should not be separated or re-composed. The logo must always be placed with the mandatory minimum clear space. flip place on an angle crop distort outline apply shadow recompose place over a busy image change the colour use on a non-approved colour backgorund apply 3d use as a mask to show imagery
hygr 15 15typography
hygr 16 typography Orchis Prima Demi ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890&% Orchis Prima ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890&% Orchis Prima Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890&% primary secondary tertiary main heading body text specific occasions typography used Typography for the coorporate design are using the ‘Orchis Prima’ font with ‘regular,demi and bold’. These fonts are to facilitate future use in many ways and design. Orchis Prima Bold is primary typography, normally used on main heading and title. Orchis Prima Demi is secondary typography, normally used on body text and content. Orchis Prima is tertiary typography, normally used on specific occasions such as extra design.
hygr 17 17colour palette
hygr 18 corporate colours These are the corporate colour for the company. The colour rule must be followed to ensure the consistency and visual identity of the brand. Here are the various colour tones being used along with colour codes. Green is the main corporate colour and the red is complementary colour. Brown colour is for specific occasions used such as eco-friendly packaging. colour palette C: 0% M: 22% Y: 33% K: 27% R: 187% G: 145% B: 126% HEX: BB917E PANTONE: 4725c C: 25% M: 0% Y: 10% K: 55% R: 53% G: 116% B: 90% HEX: 35745A PANTONE: 555c C: 0% M: 71% Y: 71% K: 14% R: 220% G: 38% B: 40% HEX: DC2628 PANTONE: 1795c C: 0% M: 0% Y: 0% K: 0% R: 255% G: 255% B: 255% HEX: FFFFFF PANTONE: P179-1C
hygr 19 19graphic element
hygr 20 graphic element Graphic elements show relationships, hierarchy, and emphasis visually. These are graphic elements for the company. The graphic elements must be followed to ensure the consistency and visual identity of the brand. These elements are to facilitate future use in many ways and design. graphic element pattern represent HYGR brand different colour apply on different background shape square & rectangle with round corner highlight & design usage such as title, content line line with round corner design usage such as spread design
hygr 21 21imagery
hygr 22 illustration Graphic elements show relationships, hierarchy, and emphasis visually. These are graphic elements for the company. The graphic elements must be followed to ensure the consistency and visual identity of the brand. These elements are to facilitate future use in many ways and design. Design with playing around the typography with the minimalist layout design, also with the elements which relate with the brand. imagery
hygr 23 photography Graphic elements show relationships, hierarchy, and emphasis visually. These are graphic elements for the company. The graphic elements must be followed to ensure the consistency and visual identity of the brand. These elements are to facilitate future use in many ways and design. Design with minimalist style photography which is taken at the clean, neat and bright background. 2imagery
hygr 24 applications 24
hygr 25 letterhead The letterhead template provided is standard A4 size (210 mm × 297 mm). Preferred size for letterhead body text is 11 pt (Orchis Prima). The Logo Switzerland is placed on the top middle of the page on letterheads. Mr. Hoi Meng FOUNDER 7, RANDOM ROAD, KUALA LUMPUR August 27, 2023 Dear Mr, Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Venenatis lectus magna fringilla urna porttitor rhoncus. Auctor eu augue ut lectus arcu bibendum. Egestas maecenas pharetra convallis posuere. Felis bibendum ut tristique et egestas quis. Platea dictumst quisque sagittis purus sit amet volutpat consequat. Quis enim lobortis scelerisque fermentum dui faucibus in. Mi sit amet mauris commodo quis imperdiet massa. Scelerisque eleifend donec pretium vulputate. Convallis tellus id interdum velit. Pretium viverra suspendisse potenti nullam. Iaculis at erat pellentesque adipiscing commodo elit. Orci a scelerisque purus semper eget duis. Mattis rhoncus urna neque viverra justo nec. Sit amet venenatis urna cursus eget nunc scelerisque. Eu consequat ac felis donec et odio pellentesque. Pulvinar sapien et ligula ullamcorper malesuada proin. Adipiscing elit pellentesque habitant morbi. Nam aliquam sem et tortor. Pellentesque eu tincidunt tortor aliquam nulla facilisi cras fermentum. Lacus suspendisse faucibus interdum posuere. Posuere sollicitudin aliquam ultrices sagittis orci a scelerisque purus semper. Felis imperdiet proin fermentum leo vel orci porta non pulvinar. Turpis egestas maecenas pharetra convallis posuere morbi leo. Ultricies leo integer malesuada nunc. Quis hendrerit dolor magna eget. Mattis ullamcorper velit sed ullamcorper morbi. With best regards, Jackie Lim DESIGN DIRECTOR 77, UNNAMED ROAD, PENANG [email protected] hygr.my0 11 5864 5324 Reg No: 202301013996 297mm 210mm applications
hygr 26 business card The business card template provided is (90 mm × 54 mm). Business cards are printed double-sided. The front is used for representation, containing the logo. It placed at the center middle. The back is reserved for detailed information. Business cards are printed in one language only. For additional languages additional business cards will be printed. Always use the recommended text size found in the business card template. Jackie Lim Brand Designer +60 1128435965 [email protected] reg no. 202301013996 hygr.my 54mm 54mm 90mm 90mm applications
hygr 27 envelope The envelope template provided is (241 mm × 114 mm). The detailed information and logo are pinted in front of the envelope. The logo placed at the top left. Always use the recommended text size found in the envelope template. [email protected] .mgr hy 24 53 011 5864 y .mgr hy 96 39 230101 20 ou ally y natur 37mm 114mm 95mm 21mm 241mm applications
hygr 28 name tag The name tag template provided is (55 mm × 85 mm). Name tag are printed double-sided. The front is used for showing employee name. On name tag the Logo HYGR is placed on the top middle. The back is reserved for detailed information. Jackie Designer ID No: 1246-5284B Reg No: 202301013996 HYG-hyg-9275 [email protected] hygr.my 85mm 55mm 55mm applications
letterhead 29 25
envelope & letterhead 30
business card 31
name tag 32
packaging 33
uniform 34
vehicle 35
vehicle 36
merchandise 37
merchandise 38
merchandise 39
website 40
social media banner 41
social media banner 42
poster 43
brochure 44
advertising 45
advertising 46
hygr 47 hygr.my