180560 Digital Marketing Brochure

“There is an urgent need for real talent in our

industry when it comes to marketing for this digital
generation...those with these skill sets will flourish.”



Manan Shah
Director - Marketing, Truecaller

HOW DIGITAL
MARKETING
“Marketing & Growth functions are merging in digital first CAN PROPEL YOU

companies...a good understanding of marketing first TO THE FUTURE
principles, technology, analytics and creativity.

An Advanced Digital Marketing programme from THIS Your
NIIT...for the ever-evolving digital landscape.”

COULD BE
Daman Soni Strong
Head - Growth & Marketing, Mobikwik Foundation





“As a Digital Marketeer I have worked for many companies, YOU! P6
institutions and students in the last decade. What I felt was

that there is a need of a course which can build the
understanding of Digital Marketing strategy and its The Digital Get prepared for Google &
implementation. I thank NIIT for tying up with Adobe to bring Facebook certifications

a good learning experience. I am satisfied with the learning Marketscape P3
and would certainly recommend the programme to all.” 20 lakh jobs + Average salary Case Studies P13



Alumni NIIT- Omkar Nath Nandi of Rs. 3 lakhs annually* The proof of the digital pie
CEO, Extensive Online
Visiting Faculty: IITs & Army College of Management
Plan your
career with us P12

India’s most trusted education brand
for over 36 years

Course Plan P10
How this programme can transform your life
*As per industry standard




180030006448 niit.com
GLOBAL CERTIFICATION powered by

Find us on

Living the digital life
P1


Welcome to the YOUR QUICK Living the
industry of tomorrow
The industry speaks
Manan Shah GUIDE TO THE
Director Marketing,Truecaller Digital Life
P2 DIGITAL WORLD

The digital marketscape
Your future playfield
Job opportunities / Roles / Salaries
P3

Careers
The carriers of fortune
P4


NIIT - the digital gateway
P5


NIIT’s strong foundation for you
Foundation, NIIT edge,
Programme objectives,
Programme structures
P6-11


NIIT
India’s most trusted education brand
P12


Case studies
Domino’s via Alexa Today’s life revolves around the content app like Netflix. And book your
Roads that honk movie online on BookMyShow.
Paper Boat sails to success Internet. Digital is bigger than physical. Post demonetisation, even payments
P13 Our day starts not with the newspaper have become digital, with most of the
but catching news snippets on apps like modern urban and semi-urban
InShorts or Buzzfeed. From booking a consumers preferring to pay through
cab to college, to buying that latest their mobile app. All in all, digital has
fashion online, to asking Google for all become not just a convenience, but a
our answers, we have come to depend necessity to survive.
on Mr. WWW for everything.

Missed yesterday’s IPL match? Catch it
on HotStar. Binge watch the latest
international television series on a














*The Course/Programme offered by NIIT is subject to its Student Academic Policy, refer to
the link http://www.niitstudent.com/india/StudentWeb/PreLoginAcademicPolicy.aspx DIGITAL MARKETEER 1

Living the digital life
P1


Welcome to the YOUR QUICK Living the
industry of tomorrow
The industry speaks
Manan Shah GUIDE TO THE
Director Marketing,Truecaller Digital Life
P2 DIGITAL WORLD

The digital marketscape
Your future playfield
Job opportunities / Roles / Salaries
P3

Careers
The carriers of fortune
P4


NIIT - the digital gateway
P5


NIIT’s strong foundation for you
Foundation, NIIT edge,
Programme objectives,
Programme structures
P6-11


NIIT
India’s most trusted education brand
P12


Case studies
Domino’s via Alexa Today’s life revolves around the content app like Netflix. And book your
Roads that honk movie online on BookMyShow.
Paper Boat sails to success Internet. Digital is bigger than physical. Post demonetisation, even payments
P13 Our day starts not with the newspaper have become digital, with most of the
but catching news snippets on apps like modern urban and semi-urban
InShorts or Buzzfeed. From booking a consumers preferring to pay through
cab to college, to buying that latest their mobile app. All in all, digital has
fashion online, to asking Google for all become not just a convenience, but a
our answers, we have come to depend necessity to survive.
on Mr. WWW for everything.

Missed yesterday’s IPL match? Catch it
on HotStar. Binge watch the latest
international television series on a














*The Course/Programme offered by NIIT is subject to its Student Academic Policy, refer to
the link http://www.niitstudent.com/india/StudentWeb/PreLoginAcademicPolicy.aspx DIGITAL MARKETEER 1

20 lakh jobs in
The Digital India by 2020

Welcome to a world that will
not be there tomorrow. Marketscape Average salaries of
It will have changed by the *
time you say ‘digital’. It will Your future play eld Rs. 3 lakhs annually
‘DIGITAL IS version. It will have updated its up from 15% to 24% **
have upgraded to the next
Digital media spends
software. Transformed itself to
the next big tech revolution.
THE FUTURE. The digital world today is not a India is one of the fastest growing digital And digital media spends will increase

dream. It is a reality staring us
markets globally and the scope for Digital
exponentially from 15% of the total advertising
in the face, with limitless
IT’S possibilities and countless Marketeers will only get bigger and better in turnover to 24% by the same time.
the years to come. It is expected that the
avenues of success. It is
It is a world that is beckoning to young
Digital Industry will produce more than 20
dynamic. Forever
marketing minds, to come and crack open its
lakh jobs in India by 2020. With the industry
transforming, adapting and
HERE. throwing up new surprises. As projected to grow at 32% CAGR (compound potential goldmine. With average salaries
annual growth rate), the net volume of the
ranging anywhere in the region of Rs 3 lakhs
terabytes of data get
annually*, it’s a huge opportunity waiting to be
business is slated to rise to Rs 18,986 crores
consumed every nanosecond,
by the next decade.
logged into.
the mathematics of it all is
IT’S staggering.
The stupendous progress has
its own demands and
NOW.’ challenges. How to identify
your consumer with a pinpoint
accuracy, how to talk to them
amidst a cacophony of voices,
and how to get heard.
Strategy at the speed of The
thought is the mantra of
success. And high-speed
professionals are the need of
the hour. Digital

In this ever-changing
marketscape, it is important to
arm yourself with the right Landscape

career tools. The Advanced &
Postgraduate Programmes
in Digital Marketing and
Branding at NIIT are just the
ammunition you need. They
There is an urgent need for real talent in our industry will equip you with the ability Total Population 133.5 Crores Indians spend 28 hrs
on mobile vs 4 hrs
when it comes to marketing for this digital generation. to think on your feet, shoot on TV per week #
Today, in the age of connected lives and landscapes, from the hip and hit your Internet Users 46.2 Crores
the rules have changed, and demand a different level of target like a bolt of digital Active Social Media Users 19.1 Crores social media platforms like
Highest number on
skill sets to understand, gauge and even predict lightning, the same speed at Facebook @ 25 Crores #
trends of tomorrow’s consumers, while having the which the world is moving. Active Mobile Social Users 16.7 Crores
basic fundamentals in place. Only those with these So, move with it. largest user base th
India is the 5
skill sets will flourish. Groove with it. of mobile apps #
And learn how to make
Manan Shah yourself a name in this # Social and Hootsuite report
Director - Marketing, Truecaller ever-changing stratosphere
of digital innovation.
*As per industry standard
2 DIGITAL MARKETEER 3
**Economic Times

20 lakh jobs in
The Digital India by 2020

Welcome to a world that will
not be there tomorrow. Marketscape Average salaries of
It will have changed by the *
time you say ‘digital’. It will Your future play eld Rs. 3 lakhs annually
‘DIGITAL IS version. It will have updated its up from 15% to 24% **
have upgraded to the next
Digital media spends
software. Transformed itself to
the next big tech revolution.
THE FUTURE. The digital world today is not a India is one of the fastest growing digital And digital media spends will increase

dream. It is a reality staring us
markets globally and the scope for Digital
exponentially from 15% of the total advertising
in the face, with limitless
IT’S possibilities and countless Marketeers will only get bigger and better in turnover to 24% by the same time.
the years to come. It is expected that the
avenues of success. It is
It is a world that is beckoning to young
Digital Industry will produce more than 20
dynamic. Forever
marketing minds, to come and crack open its
lakh jobs in India by 2020. With the industry
transforming, adapting and
HERE. throwing up new surprises. As projected to grow at 32% CAGR (compound potential goldmine. With average salaries
annual growth rate), the net volume of the
ranging anywhere in the region of Rs 3 lakhs
terabytes of data get
annually*, it’s a huge opportunity waiting to be
business is slated to rise to Rs 18,986 crores
consumed every nanosecond,
by the next decade.
logged into.
the mathematics of it all is
IT’S staggering.
The stupendous progress has
its own demands and
NOW.’ challenges. How to identify
your consumer with a pinpoint
accuracy, how to talk to them
amidst a cacophony of voices,
and how to get heard.
Strategy at the speed of The
thought is the mantra of
success. And high-speed
professionals are the need of
the hour. Digital

In this ever-changing
marketscape, it is important to
arm yourself with the right Landscape

career tools. The Advanced &
Postgraduate Programmes
in Digital Marketing and
Branding at NIIT are just the
ammunition you need. They
There is an urgent need for real talent in our industry will equip you with the ability Total Population 133.5 Crores Indians spend 28 hrs
on mobile vs 4 hrs
when it comes to marketing for this digital generation. to think on your feet, shoot on TV per week #
Today, in the age of connected lives and landscapes, from the hip and hit your Internet Users 46.2 Crores
the rules have changed, and demand a different level of target like a bolt of digital Active Social Media Users 19.1 Crores social media platforms like
Highest number on
skill sets to understand, gauge and even predict lightning, the same speed at Facebook @ 25 Crores #
trends of tomorrow’s consumers, while having the which the world is moving. Active Mobile Social Users 16.7 Crores
basic fundamentals in place. Only those with these So, move with it. largest user base th
India is the 5
skill sets will flourish. Groove with it. of mobile apps #
And learn how to make
Manan Shah yourself a name in this # Social and Hootsuite report
Director - Marketing, Truecaller ever-changing stratosphere
of digital innovation.
*As per industry standard
2 DIGITAL MARKETEER 3
**Economic Times

Careers


The carriers of fortune


Career Opportunities in Digital Marketing



SEO Executive
Searching for that nearby
restaurant, local carpenter,
the new bike reviews, etc.
on a browser gives out the
desired results because we Display Media
work hard to make web Executive
easier and search friendly.
Keywords are the main We follow you wherever
source to our world of you go on the Internet. Be
success. it those awesome high
heels or that swanky bag
that you have been
drooling over, we ensure
Client Servicing
Executive that you see them again
and again, so that you end the digital gateway
Human relations are the most up purchasing your dreams.
complicated thing yet, we
make them simple. Discuss-
ing relevant issues with the Paid Media
clients and making work easy Executive
for the various teams back in
our o ce is our key work. CPE, CPM, CTAs are the
Simpli cation of work and jargon we thrive on. Excel The programmes will provide you with
ensuring the timely delivery sheets, correct calculations NIIT offers programmes,
are the work that we enjoy. and understanding the especially designed for young guns. the edX The University of Edinburgh
right TG to be targeted are certification and prepare you for the
the most important sauces Focused on intensive learning that
for our success. edX IIM Bangalore, edX The
lays a strong foundation, they are not University of British Columbia,
ORM Executive just about the nuts & bolts, but also Facebook and Google certifications
We are the people behind about comprehensive skills required that ensure credibility and give you a
the scenes of every for a career in Digital Marketing.
Copywriter conversation that a user foothold in the digital industry.
Languages simpli ed for has with any brand.
better comprehension, Providing quick resolutions They lay the foundation for the Furthermore, as a NIIT alumni, you
correct grammar and and escalating issues that business of digital. They also offer
punctuations, we are the need urgent attention are Learning on Demand and ample get a direct access to the movers and
Grammar Nazis in action. what we do with a magic shakers of the industry, and your
We ensure that you engage wand. So, the next time flexibility, where you can choose your network base increases manifold. So,
with the best of content. Social Media you complain or express time schedule. Whether you want to
Executive gratitude, know that we are learn along with college or pursue the welcome to the gateway of
For us, ‘Content is King’. the ones who respond. programmes over the summer break possibilities at NIIT!
Ensuring that content goes
viral, we live and breathe the or even on weekends we leave it up
Facebooks and YouTubes of to you.
the world. We ensure that
you see the best of content
as soon as you wake up for The programmes also focus on
the day. ‘Ninja’ is the perfect interpersonal and soft skills, which are
name coined for us, as we important in today’s impressionable
deal with so many platforms
and algorithms, to engage world, and hands-on practice with
with you. mentors available on demand.




4 DIGITAL MARKETEER 5

Careers


The carriers of fortune


Career Opportunities in Digital Marketing



SEO Executive
Searching for that nearby
restaurant, local carpenter,
the new bike reviews, etc.
on a browser gives out the
desired results because we Display Media
work hard to make web Executive
easier and search friendly.
Keywords are the main We follow you wherever
source to our world of you go on the Internet. Be
success. it those awesome high
heels or that swanky bag
that you have been
drooling over, we ensure
Client Servicing
Executive that you see them again
and again, so that you end the digital gateway
Human relations are the most up purchasing your dreams.
complicated thing yet, we
make them simple. Discuss-
ing relevant issues with the Paid Media
clients and making work easy Executive
for the various teams back in
our o ce is our key work. CPE, CPM, CTAs are the
Simpli cation of work and jargon we thrive on. Excel The programmes will provide you with
ensuring the timely delivery sheets, correct calculations NIIT offers programmes,
are the work that we enjoy. and understanding the especially designed for young guns. the edX The University of Edinburgh
right TG to be targeted are certification and prepare you for the
the most important sauces Focused on intensive learning that
for our success. edX IIM Bangalore, edX The
lays a strong foundation, they are not University of British Columbia,
ORM Executive just about the nuts & bolts, but also Facebook and Google certifications
We are the people behind about comprehensive skills required that ensure credibility and give you a
the scenes of every for a career in Digital Marketing.
Copywriter conversation that a user foothold in the digital industry.
Languages simpli ed for has with any brand.
better comprehension, Providing quick resolutions They lay the foundation for the Furthermore, as a NIIT alumni, you
correct grammar and and escalating issues that business of digital. They also offer
punctuations, we are the need urgent attention are Learning on Demand and ample get a direct access to the movers and
Grammar Nazis in action. what we do with a magic shakers of the industry, and your
We ensure that you engage wand. So, the next time flexibility, where you can choose your network base increases manifold. So,
with the best of content. Social Media you complain or express time schedule. Whether you want to
Executive gratitude, know that we are learn along with college or pursue the welcome to the gateway of
For us, ‘Content is King’. the ones who respond. programmes over the summer break possibilities at NIIT!
Ensuring that content goes
viral, we live and breathe the or even on weekends we leave it up
Facebooks and YouTubes of to you.
the world. We ensure that
you see the best of content
as soon as you wake up for The programmes also focus on
the day. ‘Ninja’ is the perfect interpersonal and soft skills, which are
name coined for us, as we important in today’s impressionable
deal with so many platforms
and algorithms, to engage world, and hands-on practice with
with you. mentors available on demand.




4 DIGITAL MARKETEER 5

GLOBAL CERTIFICATION




Advanced Programme in Digital Marketing and Branding for Undergraduates
Postgraduate Programme in Digital Marketing and Branding for Graduates




NIIT Digital Marketing



Programme.


Let your career



growth go viral.









Digital Marketeers today need to know it all. The challenge is
to consistently stay ahead of the curve for which you need to
learn much more than just the basics. You need a programme
that sets a high standard of knowledge and strong base for a
budding marketing career.

At NIIT, we make sure that our efforts are continuous and our
experts, always pushing you to cut through the competition,
prepare you for not just landing that dream job but also arm
you with the latest skills and expertise to hold on to it for a
sharp, upward career graph.



NIIT edge >






STRONG FOUNDATION The bigger picture highlighting the role of digital
marketing in establishing a brand.



INTENSIVE LEARNING The perfect combination of training hours,
expert faculty and thought-out learning material.


GLOBAL CERTIFICATIONS The global certifications that make sure you cut
through the competition with an edge.



PLACEMENT The boosting assurance of interviews with
top-of-the-line companies.










6 DIGITAL MARKETEER 7

GLOBAL CERTIFICATION




Advanced Programme in Digital Marketing and Branding for Undergraduates
Postgraduate Programme in Digital Marketing and Branding for Graduates




NIIT Digital Marketing



Programme.


Let your career



growth go viral.









Digital Marketeers today need to know it all. The challenge is
to consistently stay ahead of the curve for which you need to
learn much more than just the basics. You need a programme
that sets a high standard of knowledge and strong base for a
budding marketing career.

At NIIT, we make sure that our efforts are continuous and our
experts, always pushing you to cut through the competition,
prepare you for not just landing that dream job but also arm
you with the latest skills and expertise to hold on to it for a
sharp, upward career graph.



NIIT edge >






STRONG FOUNDATION The bigger picture highlighting the role of digital
marketing in establishing a brand.



INTENSIVE LEARNING The perfect combination of training hours,
expert faculty and thought-out learning material.


GLOBAL CERTIFICATIONS The global certifications that make sure you cut
through the competition with an edge.



PLACEMENT The boosting assurance of interviews with
top-of-the-line companies.










6 DIGITAL MARKETEER 7

NIIT edge > GLOBAL PLACEMENT * This way, every year we happily


serve as a launch pad for
CERTIFICATIONS
effectively trained minds to start
a career in Digital Marketing
The difference between any What better assurance can a
From the first impression to other certification and an NIIT with a bang!
STRONG the last, the valuable insights INTENSIVE programme give you than a fair
FOUNDATION from this programme LEARNING certification will become clearer chance of interviews with top NIIT has placed more than a
to you once you step into the
regarding interviews, making companies? In fact, your proud million students over the
The faculty at NIIT makes it A good 281 hours of field. After the successful association with an NIIT years with some of the top
simpler for you to understand presentations, etc., will give classroom training and 140 completion of the programme, programme will give you a fair global organisations.
the concepts of digital you a positive head-start into hours of guided practice in this NIIT gives you the opportunity chance to get placed in the top
marketing at the fundamental the organisation. programme will ensure that to get the edX THE companies, thanks to our
level. Once you’re through with From the first impression you sweat it out, helping you UNIVERSITY of EDINBURGH Placement Assistance
the basics, they start building a to the last, the valuable crack digital marketing as an certification. What’s more, we Programme. Term 3 in every
perspective through which you insights from this entrant. prepare you for the edX IIM track will include placement
comprehend the impact of programme regarding The Guided Practice is BANGALORE, edX THE grooming / preparatory module.
interviews, making
digital media on the marketing presentations, etc., will give introduced between Term 1 UNIVERSITY OF BRITISH
strategy of a brand. This way, you a positive lead-in into and 2, and between Term 2 COLUMBIA, FACEBOOK and
you enter the industry, well the organisation. and 3, with a mandate to GOOGLE certifications.
prepared to target higher-level Our faculty cultivates the habit complete 70 hours of Guided
jobs from the very beginning, of problem solving from the very Practice in each Term. It is GET PREP ARED FOR:
because you understand the first day, as it is one of the most self-paced and is presented in
tools & techniques faster than important virtues of digital the form of e-learnings.
anyone in your competition. marketing. In short, students
taking this programme will The specially designed
The programme provides receive a warm welcome by the Guidance Cell allows students
you a solid foundation and digital fraternity. to reach out whenever they
perspective that helps you need help with questions or
understand the What, Why need to clarify their learnings
and How of Marketing.
on a regular basis.
The Digital Marketing
programme at NIIT provides
expertise in SEO, SEM, Social
Media Marketing, Email
Marketing, Content Planning, TERM 1
Digital Analytics, Mobile
Marketing, Inbound Marketing,
CRM and a host of other Marketing & Growth functions
specialised areas. A better are merging in digital-first GUIDED PRACTICE
understanding of these tools companies. Organisations are 70 HOURS
gives you an edge over others, therefore, looking for talented
helping you emerge as a leader individuals that have a good TERM 2
in this field. Along with the tools, understanding of marketing-first
principles, technology, analytics
you learn how to design a and creativity. A digital GUIDED PRACTICE
research plan, analyse data and marketing programme from NIIT 70 HOURS
interpret survey reports which will help individuals jump-start
will help you zero down on their career and equip
practical solutions for themselves for the ever-evolving TERM 3 Assured
digital landscape.
businesses in need. Placement
Daman Soni Interviews
Head - Growth & Marketing,
Mobikwik

Career Path

Entry-level position Mid-level position Highest-level position

Digital Marketing Digital Marketing Digital Marketing Digital Marketing Digital Marketing Chief Marketing
Executive Specialist/Expert Team Lead Manager Strategist Officer (CMO)
(0-2 years) (2-4 years) (4-7 years) (7-10 years) (10-13 years) (15 years)
8 DIGITAL MARKETEER 9
*Past record is no guarantee of future job prospects

NIIT edge > GLOBAL PLACEMENT * This way, every year we happily


serve as a launch pad for
CERTIFICATIONS
effectively trained minds to start
a career in Digital Marketing
The difference between any What better assurance can a
From the first impression to other certification and an NIIT with a bang!
STRONG the last, the valuable insights INTENSIVE programme give you than a fair
FOUNDATION from this programme LEARNING certification will become clearer chance of interviews with top NIIT has placed more than a
to you once you step into the
regarding interviews, making companies? In fact, your proud million students over the
The faculty at NIIT makes it A good 281 hours of field. After the successful association with an NIIT years with some of the top
simpler for you to understand presentations, etc., will give classroom training and 140 completion of the programme, programme will give you a fair global organisations.
the concepts of digital you a positive head-start into hours of guided practice in this NIIT gives you the opportunity chance to get placed in the top
marketing at the fundamental the organisation. programme will ensure that to get the edX THE companies, thanks to our
level. Once you’re through with From the first impression you sweat it out, helping you UNIVERSITY of EDINBURGH Placement Assistance
the basics, they start building a to the last, the valuable crack digital marketing as an certification. What’s more, we Programme. Term 3 in every
perspective through which you insights from this entrant. prepare you for the edX IIM track will include placement
comprehend the impact of programme regarding The Guided Practice is BANGALORE, edX THE grooming / preparatory module.
interviews, making
digital media on the marketing presentations, etc., will give introduced between Term 1 UNIVERSITY OF BRITISH
strategy of a brand. This way, you a positive lead-in into and 2, and between Term 2 COLUMBIA, FACEBOOK and
you enter the industry, well the organisation. and 3, with a mandate to GOOGLE certifications.
prepared to target higher-level Our faculty cultivates the habit complete 70 hours of Guided
jobs from the very beginning, of problem solving from the very Practice in each Term. It is GET PREP ARED FOR:
because you understand the first day, as it is one of the most self-paced and is presented in
tools & techniques faster than important virtues of digital the form of e-learnings.
anyone in your competition. marketing. In short, students
taking this programme will The specially designed
The programme provides receive a warm welcome by the Guidance Cell allows students
you a solid foundation and digital fraternity. to reach out whenever they
perspective that helps you need help with questions or
understand the What, Why need to clarify their learnings
and How of Marketing.
on a regular basis.
The Digital Marketing
programme at NIIT provides
expertise in SEO, SEM, Social
Media Marketing, Email
Marketing, Content Planning, TERM 1
Digital Analytics, Mobile
Marketing, Inbound Marketing,
CRM and a host of other Marketing & Growth functions
specialised areas. A better are merging in digital-first GUIDED PRACTICE
understanding of these tools companies. Organisations are 70 HOURS
gives you an edge over others, therefore, looking for talented
helping you emerge as a leader individuals that have a good TERM 2
in this field. Along with the tools, understanding of marketing-first
principles, technology, analytics
you learn how to design a and creativity. A digital GUIDED PRACTICE
research plan, analyse data and marketing programme from NIIT 70 HOURS
interpret survey reports which will help individuals jump-start
will help you zero down on their career and equip
practical solutions for themselves for the ever-evolving TERM 3 Assured
digital landscape.
businesses in need. Placement
Daman Soni Interviews
Head - Growth & Marketing,
Mobikwik

Career Path

Entry-level position Mid-level position Highest-level position

Digital Marketing Digital Marketing Digital Marketing Digital Marketing Digital Marketing Chief Marketing
Executive Specialist/Expert Team Lead Manager Strategist Officer (CMO)
(0-2 years) (2-4 years) (4-7 years) (7-10 years) (10-13 years) (15 years)
8 DIGITAL MARKETEER 9
*Past record is no guarantee of future job prospects

Eligibility Search Engine Optimisation Gain an understanding of search Students will learn the theory behind

engine algorithms and how they
engine algorithms; learn the key
affect organic search results and Google Search and other search
websites, optimisation of website elements for creating an effective
Advanced Programmes for Class 12 pass outs. Postgraduate Programmes for graduates. content for the best possible search SEO strategy, including how to select
th
engine ranking keywords and perform keyword
research
Programme objectives Search Engine Marketing (SEM) Understanding Google Search Rule Students will be able to run paid
based personalisation of marketing
at Internet scale overview of Google advertising campaigns on search
engines
Adwords, Microsoft AdCenter and
Yahoo Search Marketing
Learn advanced social Master the process Manage backlash,
media tools and Create viral issues or complaints Inbound Marketing Learn how to attract potential Students will be able to analyse how
techniques to execute of organically mobile marketing online and build customers into the conversion effective a marketing campaign is and
driving traffic to funnel, convert prospects to leads draw more customers
compelling social campaigns positive perceptions
website / webpage using emails, convert traffic to leads
media campaigns of brands and nurture leads using emails
GUIDED PRACTICE POST MODULE 2 - 70 HOURS
Run email Acquire skills to How to build and
marketing Use analytical tools conduct market execute an integrated Advanced Programme in Digital Marketing & Branding Term 1+2+3
campaigns for your to analyse data from research to understand digital marketing
businesses and digital platforms what customers think strategy
brands and want Term 3
137 Hours
Module Name Objectives Benefits to students
Foundation Programme in Digital Marketing & Branding Term 1
Business Perspective on Customer value, satisfaction and Students will be able to drive value
Marketing relationships, customers’ buying for the business digitally
Term 1 behaviour, digital value for
customers, employees, channel
72 Hours partners and wider stakeholders
Module Name Objectives Benefits to students Market Research – Primary and Learn how to design a research plan, Students will learn various types of
Secondary analyse the data gathered and data collection techniques during
Overview of Marketing, Learn about the fundamentals Students will be able to expand their accurately interpret and the marketing research process and
Digital Marketing and of marketing and digital media skill set by learning how, what and communicate survey reports, how to evaluate and assess it and
Opportunities why of marketing and its importance translating the results into practical how to create an effective survey
recommendations, focus on the
consumer decision-making process,
Website Fundamentals Learn about the use of website layout Students explore the prevailing tools highlighting the key moments from
and Tools and design, content management and standards used in the field of identifying a need to buy and
system & webmaster tools digital marketing consume a product
Social Media Marketing Learn the use of social media tools Students will create and evaluate Online Reputation Management Learn how to build a robust and Students will be able to shape
and platforms to design, manage and a comprehensive social marketing sustainable online reputation, the positive perceptions of brands
optimise social media campaigns to strategy positives of building a strong online and on social media such as
promote growth and position your participatory culture, how to manage Facebook, Twitter, Snapchat and
brand in the global digital social media issues based on other social media platforms in
marketplace real-life examples, how to manage a today’s world
crisis and respond appropriately
Content Planning & Promotions Learn about how to plan content for Students will be able to develop across multiple platforms
different marketing channels effective content that works for
marketing campaigns Managing Digital Initiatives Learn how to develop an effective Students will be able to champion
digital strategy while getting a the digital strategy for businesses
Email Marketing Learn about important email Students will develop an adaptive, hands-on understanding of tools and and brands
marketing strategies such as inbound approach to sending emails frameworks used for digital s trategy
Deliverability Effective Email Content, that provide value and drive growth
and Customer Acquisition Strategies for business Customer Relationship Learn about market place listing and Students will be able to increase
Management managing consumer experience with e-commerce conversion rate for
GUIDED PRACTICE POST MODULE 1 - 70 HOURS the listings different businesses and brands
E-commerce Optimisation Learn about market place listing and Students will be able to increase
Professional Programme in Digital Marketing & Branding Term 1+2 managing consumer experience with e-commerce conversion rate for
the listings
different businesses and brands
Client Management Learn leadership skills to manage Students will be able to effectively
Term 2 complex digital marketing client interface with digital marketing
72 Hours projects clients to ensure their success
Module Name Objectives Benefits to students Professional Skills Training Learn tools and skills that provide Students will be able to develop an
valuable insights needed at all levels aptitude and a personality which will
Digital Analytics Learn about Google Analytics, Students will be able to run various in an organisation and help create a help them in getting a job and
Content Performance Analysis, analytics on marketing campaigns positive first impression, crack starting a successful career in the
Visitors Analysis, Social Media and draw insights from them for interviews, give effective field of digital marketing
Analytics taking action presentation and thus become a role
model at work
Mobile Marketing Plan your marketing strategy Students will learn about the types
according to OS functions.Test, plan, of campaigns best suited to mobile
schedule and measure the success devices and how to create them and
of a mobile strategy. Apply good also the different aspects of
practices to enhance mobile UX engagement on mobile devices, the
performance value of responsive design and
engagement practices leveraging
10 video and interactivity DIGITAL MARKETEER 11

Eligibility Search Engine Optimisation Gain an understanding of search Students will learn the theory behind

engine algorithms and how they
engine algorithms; learn the key
affect organic search results and Google Search and other search
websites, optimisation of website elements for creating an effective
Advanced Programmes for Class 12 pass outs. Postgraduate Programmes for graduates. content for the best possible search SEO strategy, including how to select
th
engine ranking keywords and perform keyword
research
Programme objectives Search Engine Marketing (SEM) Understanding Google Search Rule Students will be able to run paid
based personalisation of marketing
at Internet scale overview of Google advertising campaigns on search
engines
Adwords, Microsoft AdCenter and
Yahoo Search Marketing
Learn advanced social Master the process Manage backlash,
media tools and Create viral issues or complaints Inbound Marketing Learn how to attract potential Students will be able to analyse how
techniques to execute of organically mobile marketing online and build customers into the conversion effective a marketing campaign is and
driving traffic to funnel, convert prospects to leads draw more customers
compelling social campaigns positive perceptions
website / webpage using emails, convert traffic to leads
media campaigns of brands and nurture leads using emails
GUIDED PRACTICE POST MODULE 2 - 70 HOURS
Run email Acquire skills to How to build and
marketing Use analytical tools conduct market execute an integrated Advanced Programme in Digital Marketing & Branding Term 1+2+3
campaigns for your to analyse data from research to understand digital marketing
businesses and digital platforms what customers think strategy
brands and want Term 3
137 Hours
Module Name Objectives Benefits to students
Foundation Programme in Digital Marketing & Branding Term 1
Business Perspective on Customer value, satisfaction and Students will be able to drive value
Marketing relationships, customers’ buying for the business digitally
Term 1 behaviour, digital value for
customers, employees, channel
72 Hours partners and wider stakeholders
Module Name Objectives Benefits to students Market Research – Primary and Learn how to design a research plan, Students will learn various types of
Secondary analyse the data gathered and data collection techniques during
Overview of Marketing, Learn about the fundamentals Students will be able to expand their accurately interpret and the marketing research process and
Digital Marketing and of marketing and digital media skill set by learning how, what and communicate survey reports, how to evaluate and assess it and
Opportunities why of marketing and its importance translating the results into practical how to create an effective survey
recommendations, focus on the
consumer decision-making process,
Website Fundamentals Learn about the use of website layout Students explore the prevailing tools highlighting the key moments from
and Tools and design, content management and standards used in the field of identifying a need to buy and
system & webmaster tools digital marketing consume a product
Social Media Marketing Learn the use of social media tools Students will create and evaluate Online Reputation Management Learn how to build a robust and Students will be able to shape
and platforms to design, manage and a comprehensive social marketing sustainable online reputation, the positive perceptions of brands
optimise social media campaigns to strategy positives of building a strong online and on social media such as
promote growth and position your participatory culture, how to manage Facebook, Twitter, Snapchat and
brand in the global digital social media issues based on other social media platforms in
marketplace real-life examples, how to manage a today’s world
crisis and respond appropriately
Content Planning & Promotions Learn about how to plan content for Students will be able to develop across multiple platforms
different marketing channels effective content that works for
marketing campaigns Managing Digital Initiatives Learn how to develop an effective Students will be able to champion
digital strategy while getting a the digital strategy for businesses
Email Marketing Learn about important email Students will develop an adaptive, hands-on understanding of tools and and brands
marketing strategies such as inbound approach to sending emails frameworks used for digital strategy
Deliverability Effective Email Content, that provide value and drive growth
and Customer Acquisition Strategies for business Customer Relationship Learn about market place listing and Students will be able to increase
Management managing consumer experience with e-commerce conversion rate for
GUIDED PRACTICE POST MODULE 1 - 70 HOURS the listings different businesses and brands
E-commerce Optimisation Learn about market place listing and Students will be able to increase
Professional Programme in Digital Marketing & Branding Term 1+2 managing consumer experience with e-commerce conversion rate for
the listings
different businesses and brands
Client Management Learn leadership skills to manage Students will be able to effectively
Term 2 complex digital marketing client interface with digital marketing
72 Hours projects clients to ensure their success
Module Name Objectives Benefits to students Professional Skills Training Learn tools and skills that provide Students will be able to develop an
valuable insights needed at all levels aptitude and a personality which will
Digital Analytics Learn about Google Analytics, Students will be able to run various in an organisation and help create a help them in getting a job and
Content Performance Analysis, analytics on marketing campaigns positive first impression, crack starting a successful career in the
Visitors Analysis, Social Media and draw insights from them for interviews, give effective field of digital marketing
Analytics taking action presentation and thus become a role
model at work
Mobile Marketing Plan your marketing strategy Students will learn about the types
according to OS functions.Test, plan, of campaigns best suited to mobile
schedule and measure the success devices and how to create them and
of a mobile strategy. Apply good also the different aspects of
practices to enhance mobile UX engagement on mobile devices, the
performance value of responsive design and
engagement practices leveraging
10 video and interactivity DIGITAL MARKETEER 11

Plan your career with us Case


India’s most trusted education Studies


brand for over 36 years. Domino’s Paper Boat Sails
via Alexa



We are the global leaders in skill and talent development. We offer multi-disciplinary to Success
learning management and training delivery solutions to corporations, institutions and Paper Boat is a brand of traditional
individuals in over 40 countries. Indian juices and drinks by Hector
A world-leading, technology-driven, skill development organisation. And the first choice of Beverages. This young and vibrant
smart students and professionals. At NIIT, we believe that our actions speak louder than brand has made an emotional
our words. connect with consumers in a short
Domino’s became the first HP Lubricants span of time.
Present in over 40 countries Associations company in the quick-serve Roads The challenge
restaurant industry to support
ordering by way of Amazon that Honk
IIM Lucknow, KPMG, Echo’s digital assistant, Alexa. In the new era of marketing,
The challenge Paper Boat needed not only to
Microsoft The challenge create brand awareness but also an
emotional connect with its target
NH1 in North India, along the
User behaviours are changing in Jammu-Srinagar Highway, is audience.
Past Recruiters the digital sphere, more and notorious for hairpin bends that The solution
more people are using voice make it one of the most
commands to carry out tasks dangerous highways in the world.
IBM, Accenture, Sapient, they once would have tapped Leo Burnett India in collaboration Paper Boat’s marketing strategy
through steps on an app for. The with HP Lubricants decided to do moves around nostalgia and
Microsoft, HCL, ICICI Bank, use of digital assistants such as something about this. simplicity in its storytelling campaign.
Alexa, now makes it easy for Paper Boat beautifully utilized social
Yes Bank, Axis Bank, people to do a range of activities. The solution media for sharing stories with its fan
Kotak Bank & more following. The platforms Facebook,
Twitter, Instagram and YouTube
The solution The #RoadsThatHonk initiative
35 Million Learners installs SmartLife poles that use mainly use content to interact with
In order to stay on top of trends radar technology across the customers. Every activity from
and allow users to order a pizza dangerous bends, alerting flying kites to running behind
in a convenient way, Domino’s speeding drivers to avoid rickshaws, to playing indoor games
upgraded its ordering platform to collisions. The poles are installed helped in making Paper Boat a point
allow customers to order via at key intersections and use an of conversation.
Amazon Echo’s digital assistant advanced networked device to
Alexa. combine wireless technology, The results
radar systems and an
Customers were asked to create anti-collision warning system, all The motto to ‘touch the lives of
user profiles through Domino’s powered by solar PV modules. people with emotions’ became a
website, create an easy order So whenever a truck crosses a huge success through the video
and enable the Domino’s skill pole, it honks, warning drivers posted on YouTube, which received
through Amazon’s Alexa app so that are coming from the other 40+ thousand views in just 5
that they can have a pizza side of the bend! months. The company is already
ordered by saying “Alexa, open planning to launch more variants, at
Domino’s and place my Easy The results least 25 in total. The brand is
Order.” In the future, perhaps you available on more than 20,000 retail
would be able to tell Alexa to Apart from winning a lot of outlets having tie-ups with coffee
simply “order pizza” and Alexa awards internationally, this chains like Barista, airlines such as
would be smart enough to initiative also managed to save Indigo and Jet Airways and hotels
connect the request! hundreds of lives, with the such as Westin and Trident.
NIIT University, a not-for-profit institution established by the State Legislative of Rajasthan, inherits more than The results accident rate along the
three decades of its rich experience, know-how and global reputation of the NIIT group. highway going down by almost Inception
20% in two months.
It’s early stages for the
NIIT University is equipped with state-of-the-art, technology-based teaching and a strong research-focused technology but as sales
curriculum. The strong reputation for trust, innovation and technology that has been created by NIIT Limited increase for Amazon Echo, campaignindia
provides a powerful platform for NIIT University. we expect this trend to
become the norm.
12 DIGITAL MARKETEER 13
digitaltrainingacademy

Plan your career with us Case


India’s most trusted education Studies


brand for over 36 years. Domino’s Paper Boat Sails
via Alexa



We are the global leaders in skill and talent development. We offer multi-disciplinary to Success
learning management and training delivery solutions to corporations, institutions and Paper Boat is a brand of traditional
individuals in over 40 countries. Indian juices and drinks by Hector
A world-leading, technology-driven, skill development organisation. And the first choice of Beverages. This young and vibrant
smart students and professionals. At NIIT, we believe that our actions speak louder than brand has made an emotional
our words. connect with consumers in a short
Domino’s became the first HP Lubricants span of time.
Present in over 40 countries Associations company in the quick-serve Roads The challenge
restaurant industry to support
ordering by way of Amazon that Honk
IIM Lucknow, KPMG, Echo’s digital assistant, Alexa. In the new era of marketing,
The challenge Paper Boat needed not only to
Microsoft The challenge create brand awareness but also an
emotional connect with its target
NH1 in North India, along the
User behaviours are changing in Jammu-Srinagar Highway, is audience.
Past Recruiters the digital sphere, more and notorious for hairpin bends that The solution
more people are using voice make it one of the most
commands to carry out tasks dangerous highways in the world.
IBM, Accenture, Sapient, they once would have tapped Leo Burnett India in collaboration Paper Boat’s marketing strategy
through steps on an app for. The with HP Lubricants decided to do moves around nostalgia and
Microsoft, HCL, ICICI Bank, use of digital assistants such as something about this. simplicity in its storytelling campaign.
Alexa, now makes it easy for Paper Boat beautifully utilized social
Yes Bank, Axis Bank, people to do a range of activities. The solution media for sharing stories with its fan
Kotak Bank & more following. The platforms Facebook,
Twitter, Instagram and YouTube
The solution The #RoadsThatHonk initiative
35 Million Learners installs SmartLife poles that use mainly use content to interact with
In order to stay on top of trends radar technology across the customers. Every activity from
and allow users to order a pizza dangerous bends, alerting flying kites to running behind
in a convenient way, Domino’s speeding drivers to avoid rickshaws, to playing indoor games
upgraded its ordering platform to collisions. The poles are installed helped in making Paper Boat a point
allow customers to order via at key intersections and use an of conversation.
Amazon Echo’s digital assistant advanced networked device to
Alexa. combine wireless technology, The results
radar systems and an
Customers were asked to create anti-collision warning system, all The motto to ‘touch the lives of
user profiles through Domino’s powered by solar PV modules. people with emotions’ became a
website, create an easy order So whenever a truck crosses a huge success through the video
and enable the Domino’s skill pole, it honks, warning drivers posted on YouTube, which received
through Amazon’s Alexa app so that are coming from the other 40+ thousand views in just 5
that they can have a pizza side of the bend! months. The company is already
ordered by saying “Alexa, open planning to launch more variants, at
Domino’s and place my Easy The results least 25 in total. The brand is
Order.” In the future, perhaps you available on more than 20,000 retail
would be able to tell Alexa to Apart from winning a lot of outlets having tie-ups with coffee
simply “order pizza” and Alexa awards internationally, this chains like Barista, airlines such as
would be smart enough to initiative also managed to save Indigo and Jet Airways and hotels
connect the request! hundreds of lives, with the such as Westin and Trident.
NIIT University, a not-for-profit institution established by the State Legislative of Rajasthan, inherits more than The results accident rate along the
three decades of its rich experience, know-how and global reputation of the NIIT group. highway going down by almost Inception
20% in two months.
It’s early stages for the
NIIT University is equipped with state-of-the-art, technology-based teaching and a strong research-focused technology but as sales
curriculum. The strong reputation for trust, innovation and technology that has been created by NIIT Limited increase for Amazon Echo, campaignindia
provides a powerful platform for NIIT University. we expect this trend to
become the norm.
12 DIGITAL MARKETEER 13
digitaltrainingacademy

“There is an urgent need for real talent in our

industry when it comes to marketing for this digital
generation...those with these skill sets will flourish.”



Manan Shah
Director - Marketing, Truecaller

HOW DIGITAL
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Daman Soni Strong
Head - Growth & Marketing, Mobikwik Foundation





“As a Digital Marketeer I have worked for many companies, YOU! P6
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CEO, Extensive Online
Visiting Faculty: IITs & Army College of Management
Plan your
career with us P12

India’s most trusted education brand
for over 36 years

Course Plan P10
How this programme can transform your life
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