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2014 Silver Anvil Finalists Name of Organization Name of Agency Title of Entry AAA Think You Know All About Distracted Driving? Think Again, Says AAA.

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Published by , 2016-11-18 05:35:03

2014 Silver Anvil Finalists

2014 Silver Anvil Finalists Name of Organization Name of Agency Title of Entry AAA Think You Know All About Distracted Driving? Think Again, Says AAA.

2014 Silver Anvil Finalists

Name of Organization Name of Agency Title of Entry
AAA Think You Know All About Distracted Driving? Think Again, Says AAA.

Academy of Medical-Surgical Nurses and Academy of

Nutrition and Dietetics and American Society for

Parenteral and Enteral Nutrition and Society of Partnering to Address Hospital Malnutrition: The Alliance to Advance Patient
Nutrition
Hospital Medicine and Abbott Nutrition CooperKatz & Co. Health Care Reform Essentials: Aflac Supports Small Business Owners in the New
Health Care Reality
Aflac Big Fuel, First Born and Hill+Knowlton Strategies

AIG Burson-Marsteller and Proof Integrated Communications AIG's Global Launch of CyberEdge
Airlines for America Ketchum "Don't Ground America" Campaign
Airlines for America Ketchum "Don't Ground America" Campaign
American Egg Board Edelman America's Egg Farmers Take Back Easter
AT&T FleishmanHillard It Can Wait: The Power of a Movement
AT&T Fleishman Hillard AT&T: Loud and Proud
AT&T FleishmanHillard OutFront Reigniting AT&T's Engagement with the LGBT Community
Baja California's Secretary of Tourism Allison+Partners Shifting Baja California's Tourism Dialogue from Concern to Fascination
ATM with Teller Assist: Timing an Innovation Announcement within a Broader Brand
Bank of America Burson-Marsteller Strategy
Baptist Health South Florida Baptist Health Goes Pink
Baptist Health South Florida PadillaCRT Baptist Health Goes Pink
BASF Crop Protection Ketchum Making Magic at Commodity Classic 2013
BDRx PadillaCRT BD’s Journey into the Uncharted Pharmaceutical Market
Be The Match® Securing Congressional Support to Help Save Lives

Be The Match® PadillaCRT It’s On You: Inspiring the African American Community to Step Up and Save Lives


Be The Match® PadillaCRT It’s On You: Inspiring the African American Community to Step Up and Save Lives

Belk, Inc. and Charlotte Radiology Belk Mobile Mammography Center
Blue Cross Blue Shield of North Dakota Flint Communications, Inc. BCBSND Turns a Bolder Shade of Blue and Rebuilds Trust, Integrity
Breastcancer.org Coyne Public Relations Breastcancer.org: Stepping Up and Stepping Out
Chase Card Services Ketchum Chase Sapphire Gets COOLinary with Cardholders
Chase Card Services Ketchum Chase Sapphire Gets COOLinary with Cardholders
CHS, Inc. EXPONENT PR Tanks of Thanks: Fueled By Good

Cisco Text100 Transforming the World Through Connectivity: Cisco's Internet of Everything
Coloradans for Real Education Reform Novitas Communications Vote No on 66 / Coloradans for Real Education Reform
Every drop counts: Colorado Springs Utilities exceeds goals, rebuilds community's
Colorado Springs Utilities Vi Marketing and Branding water supply

Committee for the Preservation of Olympic Wrestling

(CPOW) and USA Wrestling and International

Federation of Associated Wrestling Styles (FILA) Ketchum Keeping Olympic Wrestling in the Ring

2014 Silver Anvil Finalists

Name of Organization Name of Agency Title of Entry

Committee for the Preservation of Olympic Wrestling

(CPOW) and USA Wrestling and International

Federation of Associated Wrestling Styles (FILA) Ketchum Keeping Olympic Wrestling in the Ring
Taking a Fresh Look at the Future of Frozen Food
ConAgra Foods Ketchum and Spark

Continental Resources The Miracle of American Oil: Drilling Our Way to Freedom from Foreign Oil

Coppertone PadillaCRT and Kaleidoscope Making the Sunscreen Grade – Protecting the Skin of Tomorrow’s Generation

Coppertone PadillaCRT and Kaleidoscope Making the Sunscreen Grade – Protecting the Skin of Tomorrow’s Generation
D.O.Ca. Rioja Regulatory Board PadillaCRT Vibrant Rioja
D.O.Ca. Rioja Regulatory Board PadillaCRT Vibrant Rioja
D.O.Ca. Rioja Regulatory Board PadillaCRT Vibrant Rioja

DC Addiction Prevention & Recovery Administration Octane PR & Advertising and Cielo Productions Don't Be a K2 Zombie: DC’s Synthetic Marijuana Public Awareness Campaign
Denver Art Museum World Exclusive: Becoming Van Gogh at the Denver Art Museum
Duluth Trading Co. EXPONENT PR Finding America's Flannelest Cities
DuPont Crop Protection EXPONENT PR From Seed to Harvest: Helping Farmers Feed the World
Thankful Holiday Shoppers Enjoy “Post-Pie Commerce” and ‘Buy in bliss®’ on Black
eBay Edelman Friday with eBay Mo
Emerson Network Power Fahlgren Mortine Piquing CIOs' Interest Through Content
Epocrates MSLGROUP Epocrates Bugs + Drugs: Breaking Superbugs Out of the Hospital
Explore Minnesota Tourism EXPONENT PR More Fall Colors in Minnesota
Filip Technologies MSLGROUP Filip: A Little Device For a Big World
Saving Lives and Setting a National Example for Quality Healthcare: Five Years of
Florida Hospital Association Weber Shandwick Quality
MyEnergi Lifestyle®: Connecting the Car and Home to Save Money and Reduce
Ford Motor Company Ogilvy Public Relations and WPP Team Ford Environmental Footprint
Investing in America: Manufacturing Jobs, Innovation Position Ford as a Leader in the
Ford Motor Company H+K Strategies and WPP Team Ford U.S. Recovery
Foster Farms Fineman PR Foster Farms Leads Poultry Industry Toward a Humane Future
Frito-Lay North America Ketchum and Zocalo Group Game On! Shifting Perceptions of Frito-Lay Snacks
Gazprom Ketchum and g+ europe Blue Corridor Drives Natural Gas Vehicle Use Worldwide
Gazprom Ketchum and g+ europe Blue Corridor Drives Natural Gas Vehicle Use Worldwide
Genuine Thermos Brand Carmichael Lynch Spong #ThermosThursday Refreshes Thirst For Iconic Thermos Brand
George Washington's Mount Vernon A Presidential Library for our Founding Father
Gillette Ketchum Gillette Saves the KISS

H&R Block Dollars & Sense Carmichael Lynch Spong H&R Block Dollars & Sense Shows Teenagers How To Manage Personal Finances
Hallmark Cards FleishmanHillard Hallmark #birthdayfail
Hertz Ketchum Hertz Hits the Road

Hidden Valley® Original Ranch® Dressings and Dips Current Hidden Valley Lunch Break for Kids Fundraisers

2014 Silver Anvil Finalists

Name of Organization Name of Agency Title of Entry

Hilton Worldwide Ketchum and Digital Royalty and Gensler and Thismoment DoubleTree by Hilton's DTour of a Lifetime
Home Instead Senior Care
FleishmanHillard, Albers Communications and Immersion Addressing the Needs of the Rapidly Growing Alzheimer’s Population and Family

Active Caregivers

Human Rights Campaign Marriage at the U.S. Supreme Court: A Transformative Moment for Equality

Human Rights Campaign Marriage at the U.S. Supreme Court: A Transformative Moment for Equality

Human Rights Campaign Ketchum Marriage at the U.S. Supreme Court: A Transformative Moment for Equality
IKEA U.S. Carmichael Lynch Spong BYOF (Bring Your Own Friend) Day
Jack Link's Beef Jerky Jack Link's Jerky: From Man Snack to Mainstream Snack
Cone Communications Metrics that Matter, Messages that Motivate: Making the Right Case for
Johnson & Johnson Sustainability in Healthcare

Land O'Lakes EXPONENT PR Reinvention Helps Land O’Lakes Appeal to New Generation of Home Cooks
Linhart Public Relations Linhart Public Relations: Creating a Great Place to Work, Thrive & Grow
LocalShares, Inc. Seigenthaler Public Relations, Inc. Launching LocalShares - Selling This Town
Maitripa College Amico Public Relations Engaging the Media in the Dalai Lama Environmental Summit
GREY NY Re-Imagines The Marriott Hotels Brand with Disruptive Travel Brilliantly
Marriott Hotels Grey PR Campaign
MasterCard Ketchum Mastering Mobile World Congress with MasterPass

McNeil Hunter PR A Case of ALLERGY FACE™: ZYRTEC® Helps Beauty Bloom for Allergy Sufferers
The Xbox One Launch: From Crisis to Contender for the All-in-One Games and
Microsoft Assembly, a Daniel J. Edelman Holdings company Entertainment System
The Xbox One Launch: From Crisis to Contender for the All-in-One Games and
Microsoft Assembly, a Daniel J. Edelman Holdings company Entertainment System
The Xbox One Launch: From Crisis to Contender for the All-in-One Games and
Microsoft Assembly, a Daniel J. Edelman Holdings company Entertainment System
Napa Pipe Davies Public Affairs Napa Pipe: A New Vision for Napans

Nasher Sculpture Center Ogilvy Public Relations Nasher XChange Citywide Exhibition. 10 Years. 10 Artists. 10 Sites in Dallas.
National Association of Broadcasters OK2TALK: Giving Youth a Voice to Discuss Mental Health
National Cattlemen's Beef Association, a contractor Ketchum An Unlikely Partnership Serves Up Sustainable Beef to Change Perceptions Across
to the Beef Checkoff Luquire George Andrews Supply Chain
National Gypsum Luquire George Andrews PURPLE® Drywall: A Whole New Way to Look at Walls
National Gypsum PURPLE® Drywall: A Whole New Way to Look at Walls

Navistar, Inc. MSLGROUP Drive to Deliver: Building Employee Support for Navistar's Turnaround Strategy
Netflix MWW Group Taking The Bite out of the Binge
New Jersey Development Authority Stronger Than The Storm – Ribbon Cutting
MWW Group Making “Stronger than the Storm” A Self Fulfilling Prophecy for NJ Shore Businesses
New Jersey Economic Development Authority and Communities

2014 Silver Anvil Finalists

Name of Organization Name of Agency Title of Entry
Newport News Shipbuilding Christening of Gerald R. Ford (CVN 78) Aircraft Carrier
Nicolas' Garden Behan Communications Nicolas Come & "Nicolas' Garden"
Nicolas' Garden MelamedRiley Nicolas Come & "Nicolas' Garden"
Nicolas' Garden Ketchum Nicolas Come & Nicolas' Garden
NYCO Minerals, Inc. Proposition 5: Vote Yes for The Adirondacks
Ohio University Ohio University's "it's you:" Launching a New Brand at a Public University
Pfizer Consumer Healthcare Advil® Provides #ReliefinAction to Get Volunteers Back to Giving Back

Playtex O'Malley Hansen Communications and Kraftworks NYC Playtex: Be Uniquely You

Progressive Insurance Allison+Partners Keys to Progress: One day, 37 cities and 59 vehicles to help veterans in need
Public Health - Seattle & King County Colehour+Cohen Find Your Frequency
Public Interest Registry Allison+Partners Promoting the Power of .ORG Worldwide
Puget Sound Energy Colehour+Cohen Re-Energized by Design
Real Warriors Campaign Booz Allen Hamilton Real Warriors Campaign: You Are Not Alone
Rio Tinto Kennecott Penna Powers Brian Haynes Rio Tinto Kennecott - Take a closer look
Transforming a Training Event Into a Content Marketing Engine Attracting New
Rockwell Automation PadillaCRT Audiences
Rocky Mountain Lions Eye Bank Couch Potatoes Can Save Lives Too
San Francisco Public Utilities Commission Davis & Associates Communications Changing The Face of Civic Engagement, One Poop Joke At A Time
SAP Burson-Marsteller SAP: Unveiling a Statistical Slam Dunk Experience

Seattle Public Utilities and Waste Management and

Snohomish County and Cedar Grove and King County Colehour+Cohen Compost Days “Big Dig” Event
Inspring Consumers with Color
Sherwin-Williams Carmichael Lynch Spong Refreshing Communities with Paint

Sherwin-Williams Carmichael Lynch Spong

Simon Business School, University of Rochester Coyne Public Relations “Groundbreaking Business School Gets Real”

Snowed In Studios Quicksilver Edge Strategic Communications Windforge Kickstarter Campaign: Saving a Game Developer's Dream Against All Odds

State Farm Weber Shandwick and The Marketing Arm Reducing Holiday Cooking Fires-"Hang on a minute with Si and Jase Robertson"
Celebrate My Drive: Preventing teen crashes, reducing injuries & saving lives by
State Farm Porter Novelli sharing not scaring
PRR, Inc. and Cascadia Consulting Group State Farm: Growing Our Future - Rallying Associates to a New Way of Serving
State Farm CooperKatz & Co. Customers
Porter Novelli and the State Road & Tollway Authority's (SRTA) GA 400 Toll Closure
State Road & Tollway Authority (SRTA) Campaign
State Street Facing the Future: Blueprint for Growth
Stormwater Outreach for Regional Municipalities
(STORM) Don’t Drip & Drive. Fix that Leak!
Owning the Banking Experience: TD Bank’s Mission to Understand and Deliver What
TD Bank Matters Most

2014 Silver Anvil Finalists

Name of Organization Name of Agency Title of Entry
TuDinero con TD: Working with Media to Empower the Hispanic Community Through
TD Bank Lemke Anderson Financial Education
The California Redwood Association Ketchum The California Redwood Association Takes on Plastic Decking
The Clorox Company Ketchum Don’t Cry Over Ick… Laugh It Up With Clorox
The Clorox Company Ketchum Don’t Cry Over Ick… Laugh It Up With Clorox
The Council for Biotechnology Information Ketchum Biotechnology in Agriculture: Opening the Doors To A New Conversation
The Council for Biotechnology Information Ketchum Biotechnology in Agriculture: Opening the Doors To A New Conversation
The Hertz Corporation The New Hertz

The Larry H. Miller Group Intrepid Utah Jazz: How strategic PR scored a slam dunk during a season of uncertainty
FleishmanHillard Reporting for Duty in Your Community: Mobilizing Support for Veterans Continuing
The Mission Continues FleishmanHillard To Serve at Home
Reporting for Duty in Your Community: Mobilizing Support for Veterans Continuing
The Mission Continues To Serve at Home
The Trayvon Martin Foundation and The Miami
Foundation The TASC Group The Trayvon Martin Story Inspiring a Dialogue about Race in America
The Trayvon Martin Foundation and The Miami
Foundation The TASC Group The Trayvon Martin Story
The Walgreens Corporation Danielle Ashley Group The First Ladies Health Initiative
Tourism Australia Ketchum Help Wanted! “BEST JOBS IN THE WORLD” Mean Business for Australia
Trane Residential Solutions Carmichael Lynch Spong On Your Mark, Get Set, Race Across America Powered by Trane
Transitions Optical, Inc. Burson-Marsteller "The Official Sponsor of Sightseeing"
Transitions Optical, Inc. Burson-Marsteller "The Official Sponsor of Sightseeing"
U by Kotex and Generation Know: Creating a Movement of Women to Spread the
U by Kotex, from Kimberly-Clark Corporation Marina Maher Communications LLC Word About Vaginal Health
Selling water safety to save lives: Army engineers collaborate to combat water-
U.S. Army Corps of Engineers Galveston District D.S. Simon related fatalities
Selling water safety to save lives: Army engineers collaborate to combat water-
U.S. Army Corps of Engineers Galveston District related fatalities
U.S. Green Building Council Where We Learn Matters: the Green Apple Day of Service

United States Holocaust Memorial Museum Edelman U.S. Holocaust Memorial Museum 20th Anniversary National Tour & Tribute
University of Central Florida Mass Killing Averted: Communicating a Campus Crisis
University of Mississippi Ole Miss, We Have a Parking Problem
USDA-Natural Resources Conservation Service "Unlock the Secrets in the Soil" Campaign

Verlasso Salmon Linhart Public Relations Verlasso Salmon Reels In Awareness and Sales as Sustainable, Healthy Fish Choice
Verlasso Salmon Overcomes Industry Stereotypes to Build Sales and Environmentally-
Verlasso Salmon Linhart Public Relations Friendly Reputation
VIA International Racepoint Global One Brand to Rule Them All
Visit Estes Park Turner Public Relations After the Flood, a Colorado Town Proves #MountainStrong
Visit Philadelphia Philadelphia Neighborhoods Campaign
Walmart BRG Communications Walmart’s “Holiday Salute to Military Families”

2014 Silver Anvil Finalists

Name of Organization Name of Agency Title of Entry
Wendy's Ketchum and VML and Starcom MediaVest Group and Wendy’s Pretzel Bacon Cheeseburger Love Fest
Wendy's Harrison & Shriftman - Studio HS Wendy’s Best-Kept Secrets in Salads
West Virginia Youth Tobacco Prevention Program Ketchum and VML and Starcom MediaVest Group and
Willis Group Holdings Harrison & Shriftman - Studio HS
Xuber
Zoetis Fahlgren Mortine Raze Prevents Teens From Using Tobacco Products
Zoetis Positioning Willis as a market leader in risk management with the Willis Resilience
Captive Minds Expedition
Gibbs & Soell Xuber "Breaking Bold"

Ketchum and Doremus & Co. and maslansky+partners Zoetis Rings the Bell for Animal Health

Ketchum and Doremus & Co. and maslansky+partners Zoetis Rings the Bell for Animal Health


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