Rand Outfitters Company Profile

COMPANY
PROFILE

OUR FOUNDATION MANAGEMENT TEAM

In as early as 1956, the Laher’s were innovators in the MANAGING DIRECTOR (MD)
apparel business, the original “IS Laher & Sons” was RIAD LAHER
the first retail store to supply readymade garments, BCom Wits
in Alexandra.
Men’s and Boys’ Outfitters was then opened in Springs Email: [email protected]
CBD in 1963 and the current Laher branch of the
family purchased this business in 1981. Ashruf Laher Riad is an entrepreneur and businessman, who has grown
took over the management of the traditional family up in retail and has an extensive knowledge of the market,
outfitting business. Over the past 30 years Ashruf, he is constantly up to date with competitive stores offer-
Riad and Mohammed Laher have transformed, Men’s ings and international trends.
and Boys Outfitters into a modern branded fashion
retailer specializing in footwear which today trades as FINANCIAL DIRECTOR (FD)
Rand Outfitters. Today, Rand Outfitters has 25 Stores MOHAMMED A LAHER
strategically located in major Malls. BCom Accounts

The Laher Family – 4 generations Email: [email protected]

OUR MISSION Mohammed has over 14 years’ experience gained in Re-
tail Finance. Key areas of expertise include influencing
To become the primary destination for family foot- and negotiating finance, commitment to continuous im-
wear in South Africa. provement, implementing tools for managing a growing
business, strategically mitigating cash outflows, capacity
OUR VISION to develop results and at all times ensuring a value-adding
methodology is maintained.
To create a better everyday life for our customers and
employees. CHIEF EXECUTIVE (CEO)
DR. MOHAMED IQBAL ABDULLA
BBA, MBA, PhD (Finance)

Email: [email protected]

Iqbal is a top level turnaround specialist with over 27 years
experience in leading large teams, driving retail operations,
sales & brand management, while ensuring accomplish-
ment of top-line revenues and bottom-line profitability.
Having handled buying & supply chain operations rang-
ing from 1,2b – 1,9b with business turnover in excess of
$880m.

COMPANY DETAILS
Registered name: Mens and Boys Outfitters PTY Ltd t/a
Rand Outfitters & American World
Co reg number: 1963/000004/07
Vat Number: 4860113804

AUDITORS: BRUCE MORRISON AND ASSOCIATES
79 5TH STREET, SPRINGS, 1559.
TEL: +27 (0)11 812 2546

TRADE REFERENCES:

Nike SA: +27 (0)11 256 0700

Puma SA: +27 (0)21 551 083

Jumbo Footwear: +27 (0)11 786 0990

Adidas SA: +27 (0)21 442 6200

STOCKLIST OFOMUAJRORBBRRAANNDDSS OUR SUPPLIERS

Rand Outfitters stock an extensive range of foot-
wear across all price points and are official stockists
of Nike, Adidas, Puma, Converse, Soviet, Plum, Levi’s,
Dickies, Reebok, Fila, Superga, Fubu, Diesel and other
leading brands.

WAREHOUSING

Secure 4000m2 warehousing facility at the Springs
Head Office. 100% owned by the family

KEYS TO SUCCESS

• Global knowledge of the latest fashion trends
• Understanding of the local market
• Capital to ensure stock holding
• More than 30 years experience

A perfect combination of the wisdom of the elders
in the family and knowledge of modern trends and
young blood from the 2nd and 3rd generation of
Lahers.

CUSTOM DESIGNED STORES COMPETITIVE EDGE

Rand Outfitters has a strong corporate identity. All Loyalty Cards: Increase customer savings and satisfaction
the stores are built on a “franchise type model” pro- and keep customers coming back to the stores.
fessionally custom designed and fitted. No matter
which store customers visit, they will feel at home Internet: Online buying website
and recognize the brand. The style is modern, clean www.brandsonline.co.za
and spacious, creating a comfortable and inviting en-
vironment for customers Service: Rand Outfitters have extensive knowledge in the
footwear industry and Hold stock in their own warehouse
for quicker delivery time than competitors.

Product Offering: Rand Outfitters will offer a greater selec-
tion with better prices than the
competition.

Marketing Strategy: A comprehensive marketing strategy
is planned when new stores are opened, including centre
court promotions, electronic and print media where spe-
cial offers are advertised in order to encourage customers
to visit the new store.

Loyalty CardImPeprosrotnant

CUSTOMER LOYALTY PROGRAM

Under the label of Important Person, which is a registered
trademark. This generic name allows for partnerships with
other non competitive brands

Customer Loyalty Programs: Use strategies such as sales/
promotions/membership discounts as a way to keep cus-
tomers satisfied and coming back.

Growth: Follow listed plans objectives to obtain a strong,
steady growth and profit.

MARKETING Newspaper
Inserts
Rand Outfitters engage in both above and below the line
marketing activity and enjoy a high level of brand recog-
nition with their target audience.

• Radio and Outdoor
• Social media and brand influencer advertising
• Google Display Digital Advertising
• Digital newsletters to our growing customer
database
• SMS Messaging
• Website for ecommerce sales –
brandsonline.co.za
• In store Posters and Digital signage for
immediate communication of specials offers.
• Loose Retail inserts that are inserted into
community newspapers
• Shopping Mall centre court promotions
• Special events in conjunction with suppliers

Facebook
page

New Store
Opening
Pamphlets

In-store
Posters

Social Media Posts

In-store Promo

BRAND AMBASSADOR
NOMPUMELELO MONDLANE

Ecommerce Website

STORE LOCATIONS

MALL FREE STATE Hazeyview
Shop 181, Lowveld Mall
Heidedal R536, Hazeyview
Shop 17, Twin City Mall
Heatherdale Rd GAUTENG

Bloemfontein Springs
Shop 51, Botshabelo Mall Shop 26, 4th Avenue Springs
Cnr Main Rd & N8
Springs
Bloemfontein Shop L37, Springs Mall
Shop B10a, Middestad Mall Cnr Wit & Jan Smuts Rd
Cnr Wes Burger &, Charles St
Benoni
LIMPOPO Shop 31, Daveyton Mall,
Cnr Eiselen & Turton St
Groblerdal
Shop 38, Groblerdal Mall Tsakane
6 Van Riebeeck St Shop 67, Tsakane Mall,
Cnr Malandela & Modjaji Str
Lebowakgomo
Shop 28, Metlife Plaza Vosloorus
Cnr R518 & R579 Shop 28, Chris Hani crossing
Cnr Bierman & Brickfield Rd
Polokwane CBD
81 Market Street Tembisa
Polokwane Shop 11, Birch Acres Mall
Cnr Isimuku Str & Andre
Giyani Maphetu Dr
Shop 4A, Masingita Mall
552d Giyani Main Rd JHB CBD
84 Von Brandis St Cnr Bree St
Elim Johannesburg
Shop 11, Elim Mall
Giyani & Levubu Rd JHB CBD
Cnr Plein St & Eloff St
Thohoyandou Johannesburg
Shop 1, Thohoyandou
Cnr Theanduko & Post Office Soweto
Shop 29, Protea Glen Mall
MPUMALANGA R558 & Protea Boulevard

Thulamahashe Soweto
Shop 39, Thulamahashe Mall Shop 7, Jabulani Mall
1365, Thulamahashe-B 2601 Bolani Rd

Greenvalley Hammanskraal
Shop 43, Acornhoek Mall Shop 62, Jubilee Mall
Cnr R40 and Green Valley Rd Jubilee Rd

Lebowakgomo
Shop No 28, Metlife Plaza
CNR R518 & R579

RO Head Office:
23 3rd Street, Ayoba Junxion,
Springs, 1560, Gauteng,
South Africa
Tel: +27 (0) 11 815 1000
Email: [email protected]

“RO is a place where the dreams of our customers and the dreams of our people come
together. Working at RO requires that our people learn every day and grow from every

experience. This learning open doors to growth and helps our people realise their dream
of a better future for themselves and their loved ones. Customers come to RO to
celebrate their dreams and by helping them celebrate their dreams ,it helps the RO
employee grow and realise their dreams”

www.brandsonline.co.za