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KIMANIS

BRANDING GUIDLINE

ABOUT US

Kimanis food industries SDN.BHD has been in the snack
food manufacturing business since 1987. We are an experi-
enced and dynamic company that is fully committed to pro-
viding quality products to our valued Malaysian customers.
We began with a single product but has consistently grown to
our current variety range with more than 40 products and the
number is ever-growing. With the value and knowledge that
we dominate in the snack food processing technology, we
have established our brands, D-Jack and Jimbo in the snack
food market.



WHY I CHOOSE THIS BRAND

I choose this brand because no one knows that there is a
Kimanis product.Kimanis is a food company where they
manifacturing snacks, coffee powder, cereal and more.It is
a big company where their product goes around the world
and their product usually have in supermarkets so people
can get anywhere,anytime.But unfortunaely, no one knows
because kimanis advertising is not much to make people
see their product and it is not a shop to people to come buy.

kimanis

SWOT
ANALYSIS

Strengths Weaknesses

-High Growth -Strict Chain of -Command
-Social Media -Market Share per -Product
-Turn Over Period
Influence -Diversity
-Expanding Market -Cash Flow
-Professional Work -Lower Profit

force

Threats Opportunities

-Pandemic -Training &
-New trends Development
-Limited Suppliers -Tourism Industry
-Competitors -Mass Population
-Interest & Inflation -Cost Efficiency
-E-commerce

VISION
&

MISSION

VISION

As an industry innovator in foodservice solutions, we’re committed to a sim-
ple yet profound vision – to create happiness for the people that purchase our
products. We do this by ensuring each snack and beverage consistently delivers
on flavours and freshness. This is our guiding principle and the basis that in-
forms our growth as a company.

MISSION

We take pride in preserving old fashioned methods that prioritise quality. To
create authentic crunchiness bite after bite, we begin by sourcing the best raw
ingredients. Then we make sure every step of the production process is mon-
itored to ensure safety and quality. Yes, we want to be known for our range of
satisfyingly savoury flavours, but we also hope you will find our passion for
excellence in every bag of chips and crisps too.

LOGO DESIGN

THE ORIGINAL LOGO

kimanis

THE REDESIGN LOGO

REDESIGN LOGO STORY
The theme of this logo is interesting. The whole logo meaning including shape
and the curve line is inspired from their own product. When i see this logo it’ll shows all their
product in their company.The reason why i choose to make this logo is i want to attract the
people.

PRIMARY LOGO
This is the primary logo design. The
original color of the design is green,
brown and orange and Kimanis name
is black

kimanis

SECONDARY LOGO kimanis
The black and white logo is
used
if the background is colors.

TERTIARY LOGO kimanis
Only use KIMANIS. It is
straight forward and easily to kimanis
know

LOGO SCALE

kimanis kimanis
10%
kimanis 25%
kimanis
50%
kimanis 75%

100%

T YPEFACE USED

VAG Rounded Bold

kimanis

Im using this type of font because its
look simple, easy to read and it fits for my logo

LOGO COLOUR COLOR #964B00
R - 150
kimanis #010101 G - 75
R- 1 B- 0
i choose three basic G-1
color for the design B-2 #FFFFFF
R#F-F2A55500 R - 255
kimanis G - 165 G - 255
B- 0 B - 255

BLACK & WHITE
#010101
R- 1
G-1
B-2

#FFFFFF
R - 255
G - 255
B - 255

kimanis Black and white color it is
suitable for certain mockup

DO’ S For a white background should use the
primary logo so that the design looks
kimanis more contrasting and more suitable.
The shape should be 3 it is green paddy on
left, up right is the cheese and below cheese
is the instant coffee.Over all the shape will
look like chips and in the middle it shows
alphabet K.The Kimanis name position is
under the design.

If the background is coloured the
logo should be white or black. But
still the shape and name position
should be the same. This is because
the original shape and name
position are set as the final design.

kimanis kimanis

If the tertiary logo is used it should be kimanis kimanis
only 3 type of color. The original is plain kimanis kimanis
with brown color. mix color is based on
basic color and using repetiition colour
pattern. First is brown then orange and
follow by green. Black and white color
is only applied to the appropriate
background.

DON’ T

Using black background with
primary logo will eliminate the-
font. Also, with a store concept
that was originally cheerful and
attractive, if black is used as
background this indicates
seriousness.

kimanis

Background color cant used kimanis kimanis
the same with design color. The
design and will looks unclear k
and not contraindicated. In i
fact, this will make the brand m
name difficult for the public to a
read. The logo name position n
can’t be change from horizontal i
to vertical. s

kimanis Using a crowded for the background can
effect the logo. The logo is hard to see and
with the various color because the original
logo are already using a vibrant color even
on the name

BRAND
TOUCHPOINTS
& MOCK UP

Touchpoint (also touch point, contact point, point
of contact) is business jargon for any encounter where

customers and business engage to exchange
information, provide service, or handle transactions.
Mockup is to make a simple copy of something that
you will later make or do properly, in order to test it or

show people what it will be like.

The logo with brown and
orange background design
is used on the front and
back design.Front will be
business card information
and back will have
kimanis website.

For letterhead i used brown,
orange, gray and black design
with the paddy in both side.The
information in the letterhead
involved the logo, address, tele-
phone and fax number, name
and signiture

On the top left of the envelope there is a
primary logo and minimal design is used
on the up right.At the back of the envelope
has a website of the company in the botton
centre.

ALL DESIGN

MOCK UP

ASSISTANT MANAGER
SHIRT
The assistant manager is
black with orange collar shirt
and has a white logo on the
right.

EMPLOYEE SHIRT
This tee shirt is for employee.
It coloured black and colour
orange in each side hand.

ID CARD

ID Card are used by employees. in this way
it will make it easier for customers to identify
people who work in the organization
On the front side of the card white back-
ground
and has minimal design on the top.

L A NYA R D

The lanyard i use orange
background and has
design with kimanis name
font.

FOOD PACKAGING

This packaging is used for keep
kimanis food product.It has fully
covered with theme as a design.

BAG

This bag are used for keep item
with have 3 sizes bags and
colour.

TRANSPORTATION

CAP
This cap is for employee
and for drivers.

SIGNAGE

BRANDING GUIDLINE

KIMANIS

E