Commercial Brochure 2020-cropped

BroComcmhercuial re
2020/21

Picture © Ben McAdam, BSM
Media

Table Of Contents:
Page 1 – How We Can Help You Generate Sales
Page 2 – Advertising Options Tailored for You
Page 3 – Sponsorship Options For Your Business
Page 4 – Our World Famous Hospitality Experience
Page 5 – Our Prices
Page 6 - Our Prices Ctd
Page 7 — Business Networking Opportunities
Page 8 – How We Can Deliver on Your CSR Needs
Page 9 – Our Community Activities
Page 10 – Interesting Facts About The Club...

Email: [email protected]

How we can help you generate sales:

13,500 5.100 1850 600 141 000
Followers Followers Followers Followers Views

% Followers Engaging with posts

For 46p a day we can help you reach your target local audience.

We can make a range of advertising, options tailored to your business (pages 2&3) and
can assist you with various other aspects of networking and business promotion.

(pages 4, 7 &8)

Advertising Opportunities

Stadium pitch side advertising boards enable

your business to market your presence throughout the
season. As well as advertising to match spectators your
advert will be visible to our growing audience on Stirling
Albion TV. Additional exposure opportunities are available
out with just match day with the club’s conference suites
overlooking the pitch.

Our Website and Social Media are ready and

waiting to display your company’s interactive
advertisements. Advertisers on our new system will have the
benefit of click through adverts in which we will be able to
monitor the click rate and other metrics of advertising
success.

Our Match Day Programme is sold at every home

game we play. The ability to advertise within each match
day programme allows for your business to have a
consistent brand association with Stirling Albion for the
entirety of the season.

Sponsorship Opportunities:

Join us at Forthbank Stadium as a Match Day
sponsor. This premium sponsorship
opportunity is perfect for entertaining clients,
increasing business exposure or simply an
opportunity to have a special day out with
friends or family .

Player Sponsorship provides a great
platform for anybody to be able to support the
team and back your favourite Albion player.
You can meet your sponsored player and
request a replica shirt be signed by the player.
Additionally, this entitles you to a visit to the
Peter McKenzie board room at a league match
of your choice and your name or businesses
name listed on the player profiles which are
published on our website and our match day
programme.

Our world famous hospitality experience:

What People are Saying Our hospitality package really has something for
About Us: everyone. Our service provides a quality dining
experience and compares favourably to our rivals
5 star Trip Advisor on both a local and national basis .
rating. Whilst immersing yourself in luxury, you can also
enjoy a great day out with a warm atmosphere in
“We enjoyed our 5th annual the best seats in the house, in the executive
day out once again at Stirling seating area. After the match, also enjoy meeting
Albion FC hospitality, brilliant the manager and players and have the honour of
value, great food, drinks, presenting the man of the match award.
service and real local
atmosphere the big clubs Standard Match Day Hospitality - £75 (per person) -
simply cannot match. “ - 3 course meal, match day ticket and much more are
Johnny D included in the price. All drinks are complimentary.

“It’s the second time I’ve
visited Stirling Albion and
been fortunate enough to
have corporate hospitality. I
have to say that’s the whole
experience is first class ,
greeting , food , drinks ,
football and unbelievable
value for money. I can’t wait
for the next excuse to visit ,
well worth the 430 mile
round trip” - Paul Eatock

Advertising/Sponsorship Type Details Price Vat
Stadium Advertising £375 Plus Vat
3 Metre Board £190 Plus Vat
Match day Programme Adverts (20 £500 Plus Vat
issues per season) 3m Board—Fitting & Pro- £240 Plus Vat
ductions £25 Plus Vat
Player Sponsorship £60 Plus Vat
5 Metre Board £180 Plus Vat

5 m Board—Fitting & £200 Inc Vat
Productions
£240 Inc Vat
Business Card Size

1/4 Page (A7)

Full Page (A5)

Full Season In Match Day
Programme and on
Website—For an Individ-
ual
Full Season In Match Day
Programme and on
Website—Company

Email: [email protected]

Digital/Social Media Details Price Vat
Stirling Albion TV Advert Campaign Tailored to POA Inc Vat
(YouTube) Advertisers Needs
Campaign Tailored to POA
Facebook, Twitter, Instagram Advertisers Needs £14 per
month
Website Banner Ad

Match Day Experiences Details Price Vat
Match Sponsorship 2 Boardroom Passes £120 Plus Vat
Hospitality Per Adult £75 Inc Vat
Per Child (U16) £36 Inc Vat
Signed SPFL Match Ball £100 Plus Vat
Signed Replica Shirt £50 Plus Vat

Email: [email protected]

Our Business Club - Binos For Business:

The Business Club hosted by Stirling Albion Football Club
offers local businesses across Stirling and the wider
community an opportunity to meet like-minded business
club members, develop business & partnership
opportunities as well as access to member events, networking
sessions, guest speakers and training opportunities.

The Business Club costs a small annual fee to join. As a result,
members will have access to exclusive business events and discounted
access to hospitality fixtures and match-day tickets at the Club.

Benefits included within the membership are:

 Discounted Football Club sponsorship & advertising rates for
your business

 Corporate social responsibility (CSR) opportunities for your
business to engage with Stirling Albion in the Community

 Access to exclusive events
 Display your business cards at Forthbank Stadium
 Featured on the club website & social media

We can service your CSR needs:

Corporate Social Responsibility

In an evolving business landscape we can help you, as a business,
meet your CSR objectives. We can help you be seen as an ethical
business renowned for engaging with your local community in a
positive way. Not only can we do that, but you can also benefit from
the traditional perks you might expect as a sponsor of the club. The
difference is that instead of asking for a contribution towards the
running operations of the club, we will use your money to invest in
and develop our community activities.

With your CSR contribution, together we could increase our work
with vulnerable adults & children across Stirling, providing support
and relief. We can provide community activities from Forthbank
Stadium, as well as outreach sessions across the local community to
help those who may lack access to transport or provision.

Community is at the heart of everything we do:

Our focus at Stirling Albion is to get as many young people as possible in the
local community interested in football no matter their economic
background, gender or footballing ability. These are the programmes we
have developed for the Binos of tomorrow:

 Free Nursery Programme - Our free mini kickers classes were
delivered to nine nurseries across the Stirlingshire area

 Junior Academy - Offers teams from the ages of 7-17, including a
Girls team. Recently received “Community Award” Status
#clubsforcommunities

 SAFC Youth Development Programme - Our elite youth
development programme has developed 50 players since its
foundation in 1997 who have gone on to play for the first team,
including current captain Ross McGeachie

Important facts for our Commercial Partners:

Reasons why you can be proud to associate your brand with Stirling Albion:

 We are a fan owned Club.— Over 80% of our shares are owned by
our fans. We are actually Scotland’s first majority fan owned club.

 We are run almost entirely by volunteers—Our entire Board are
volunteers. As are the vast majority of our match day staff. So almost all
of the funds we receive go back into improving our playing budget or
into our wide range of community activities.

 We do a lot of work in the community—SAFC do grassroots
coaching evenings and all day football camps for kids age 5-14. We
have built relationships with local care homes and give free season
tickets to residents every year. We also have a sister club in Africa that
we raise funds for called “The Gambinos”, founded by our amazing
programme seller, Bill Gillespie.

 We build personal relationships with our sponsors— Our
sponsors are not just money to us, they are friends. You will find a
welcoming family of not just other businesses but people.

 We are a familiar and long established brand—The club has
been at the heart of Stirling since 1945.

Get Involved and join the Supporters Trust:

Stirling Albion Suppporters Trust is a not-for-profit organisation run by its
members who are all stakeholders in Stirling Albion, either because they are
fans or just people with an interest in the future of the club. It was launched in
2002 and provides a much needed way for our fan owned club to interact with
its members, make important decisions and raise funds to help the club and the
local community to flourish. In essence the Trust exists to:

 assist in the improvement of the Club’s finances by raising funds, by raising
awareness of the existence of the Club in the local community and
thereby encouraging greater paying support through the turnstiles

 promote community involvement in Stirling Albion and in football at
grassroots level

 Facilitate the exchange of views between Stirling Albion supporters and
the decision-makers at the Club on issues of the moment and of the longer
term

 to explore with the Club ways and means of co-operating with each other
to ensure that its future in senior Scottish football is assured

If you are interested in taking part, head over to https://safctrust.com/contact-
us/ and become a member.

Stadium Advertisers

A G Barr Xtra Cola Erskine Eyecare Reach PLC— Stirling
www.safclotto.co.uk Food To Go Stadium Observer
Allanwater Brewhouse
Catering Daily Record and Sunday
Allan Water Café The Golden Lion Hotel Mail
Athena Fireplaces
Cathedral Accounting Hill & Robb Solicitors Samaritans Falkirk and
Jump N Joy Trampoline Central
Services
Centre Strathallan Pharmacy
Ladbrokes
Ogilvie Homes Ltd Thistle Plumbing Ltd
Pentland Jaguar Stirling
Unison Stirling Council

Village Inn

Woodwinters Wines &
Whiskies

Email: [email protected]