The Book of DONG

The Book of DONG

Social Innovation Design

Team project

Incharge:
Design research
Research analysis
Data analysis
3D modeling & rendering
Project presentation

Sponser Project “Re tell stories in the form of urban POP-UP exhibition, reshape the discourse of
"Dong clothing, strengthen the emotional bond between man and nature, and awaken
Qinghua China-ltaly
Design lnnovation Hub the memory and significance of Dong clothing through cultural convenience
China agricultural museum

BACKGROUND PROJECT PROCESS

About project 2 4 Project final presentation
Cluster findings and generate ideas
In the process of rural change, cultural loss is particularly important in China's ethnic minority villag- We divide a series of findings into differ- We gave a presentation to introduce our
es. The protection of cultural values and cultural heritage is a very important step in building cultural ent categories. Constantly insight into the project to the local residents and related
self-confidence and belief. This project will start with the Dong clothing as the carrier to study the deep meaning and find out the problems researchers.
deep thinking behind the Dong culture and opportunities of our design followed
by creative diffusion 3
Tuan nationality large sleeved right lapel collarless gown Prototype and testing
Design the final visual effect and
Bust and cuffs are hemmed, with a large area embroidered 1 established a prototype and
with dragon and phoenix flowers under the hemmed Field research and stakeholder interview design relevant visual elements
In order to further understand don't and participate in feedback
The cuff is inlaid with an appendix and lace, customs culture, we visited the Dong
and the embroidery pattern is mainly abstract Craftsmen in the villages and issued the
The collar is set with a circle of cloth knurling along the chest, or the questionnaires to learn about the outside
edge of the chest and the cuffs, commonly known as the “appendix" world's ideas about Dong costumes

The skirt edge, the pomelo mouth, the side opening right and the
decorative lace along the street. The pattern is dominated by dragons
and phoenixes, with water clouds between them. Floral position

Sponser Project About Dong

Qinghua China-ltaly The Dong nationality, developed from a branch of ancient Baiyue, has a
Design lnnovation Hub long history. Its culture covers a wide range, including food, clothing,
architecture, etc. However, its clothing culture has lost its glory, for the
China agricultural museum culture inheritance. Therefore, our perspective is based on the contempo-
rary, seeking the way to better awaken people's memory of Dong clothing
and its own significance

RESEARCH PLAN FIELD RESEARCH

Primary research Visit traditional Dong garment craftsmen to investigate “Children's clothes are
the production environment of intimidating clothes as soft as those of young
Sort out required information The Relationship between Dong Costumes Industrialized Dong people, white in summer
and Seasons The towel is often used to wrap children's clothing and red in winter.”
Changes and Significance of Dong Costume the head in daily life Dong Traditional Belly Bag
Patterns The Dong nationality children's clothing
The villagers' willingness to promote Dong “I embroidered them myself After white dew, the weather is different from other Dong clothing
clothing culture and have worn them for four turns cool and starts dyeing
The Identity of the Stockaded Village People years. But now I'm too old to Experiencing Industrialized
to the Dong Costume Culture see clearly, making me can't Dong Clothing
The Changes and Causes of Dong Costume do it anymore.”
Wearing “We started to learn handi-
The Use of Traditional Dong Cloth and Blue crafts when we were 12 years
Indigo Dyeing Technology old. I made them myself when
I was 17 years old.”
The relationship between traditional ethnic Dong's characteristic patterns are
festivals and Dong costumes attached to various daily necessities

Field research Interview in Dong Village

Field observation Unstructured interview method
A Activity Capture information in a curious and friendly
E Environment manner without positive or negative attitude
I Interaction
O Objective Field observation
U User
The self filled online questionnaire set up for
the outside population has received more than
120 valid questionnaire data

Dong Traditional Leggings Hand sewn belly pocket collar pattern

INTERVIEW Xu: Do the villagers welco- Curator of Dimen Xu: Didn't you say that Mrs.Wu
meeveryone to visit? Ecological Museum there are all kinds of
Mr.Wu Curator: Certainly. The patterns on women's Zhao: How many people
more tourists,the better. Ye: I've been walking on clothes? What’s the signifi- live in your home?
Yuan.Why don't you wear- There must betourists in thisroad these two days. I cance of those patterns? Wu: My sons live with me
dong clothes? We sawmany tourism. Withouttourists, seemany aunts still wear Curator: It's nothing spe- to take care of me.
grandmothersdressed there is no source of traditional scarves, but I find cial. It'sjust a kind of Zhao: Will all the children
beautifully onthe road. money. some uncles and young men decoration.It has no practi- of the elderly come back
Wu: We wear them onholi- Wang: Are there many wear daily T-shirts. cal significance. here?
days, not on weekdays. tourists now? Curator: We seldom wear Wang: Won't you specially Wu: Most of them will
Yuan: why don't you wear Curator: Not many. Many Dong costumes. There are make some special patterns? come back to take care of
them? people don't know about it, two reasons: one is that Curator: No,it's more like a us.They are very filial.
Wu:l usually wear these- and the transportation is the clothis very thick, and it decoration now. Zhao: Do you wear hot
shirts or something. It'scool not very convenient.Tour- is very hot in summer. The clothes like this?
and comfortable. ists appreciate our culture, other is that it will fade Meaning losing of Wu: It's a little hot, but it
and we are also inheriting easily if it rains. Dong’s pattern looks pretty good.
Lack of Functionality our culture.
Industrialization of The pattern gradually becomes decorative National cultural identity
Many villagers no longer wear Dongclothing, The Open Attitude Of garment production and loses its originaltotem meaning. Dong
but in order to balancefunctionality and Local PeopleThe Dong people no longer understand the original There is a strong ethnic culturalatmosphere in
cultural tradition,villagers will spontaneously Industrialization has accelerated the meaning of patterns Dong Village,and Dong people are willing topro-
simplifyDong clothing and sacrifice somefunc- The Open Attitude Of Local PeopleThe Dong homogenization of costumes of various mote their own culture.
tionality because of its beauty. people are willing to change the unfavorable ethnic groups.The local people are not
situation of culturaing and have high level of confident in traditional handicrafts and
popolarizinen any Aad higran workers wilbring do not realize their real value
their Dong costumes to celebratenational
festivals

THINGKING PROCESS

Finding Insight Opportunity Definition
Intangible
Cultural identity Social identity The outside world wants to know about the Dong nationality culture, but Culture Moulding Dong HMW
The outside portability clothing dis-
Dong people are willing to change the situation of cultural Dong clothing represents a person's role in the social and lacks effective means, and most want to know about the Dong clothing Man and course “How might we
The outside world has shown a high interest in all parts of transmission, despite the unchangeable reality family environment culture in the way of personal participation
the Dong costumes People who go out to work will wear national costumes to The expression form (color and style) of Dong nationality For individuals, Dong costumes are the embodiment of their social Nature Retell the story reshape the discourse of Dong
People most want to know the Dong clothing culture celebrate national festivals and traditional festivals clothing is the relationship and symbol of identity division. identity. For groups, it is the embodiment of social relations. Emotional of clothes by telling stories,
through personal experience The diversified dress culture of the Dong nationality is very attractive to strengthen the emotional bond
The pattern Industrialization the outside world, with traditional means of publicity, but lacks the bond Dong between people and nature,
Tangible involvement of social innovative design Arousal of Memory of and awaken the memory and
The original meaning of patterns changes with time Industrialization has occupied the main way of making In the process of development, Dong costume patterns tend to be abstract meaning Dong costume significance of Dong clothes
Cultural inherit The local people do not care about the original meaning of Dong clothes. Although Dimon Dong Village still takes the and continuous, more decorative than original totem meaning. Dong through cultural convenience?
the Dong clothing patterns which become more and more finishing system as the main method, there are signs in people no longer understand the original meaning of patterns.
There are few successors in the production, the majority decorative. existing shops selling industrial Dong clothes The daily life habits of Dong people reflect their national cultural "
of which are elderly people with declining creativity identity and strong national cultural atmosphere everywhere.
Dong clothing and traditional festivals continue to exist as People here are willing to promote their own culture
the traditional carrier of Dong culture

Time and season Functionality Life habits

The color and style change of Dong clothes are closely Compared with ordinary clothes, Dong clothes are less There are few local machine-made products in Dong
related to the season, which also vitally influenced the functional in daily life Village, which are mainly made by hand. The old way of
production and dyeing time of Dong clothingclothes As a part of Dong clothing, pleated skirt is loved by Dong making is still retained. Cothing and food will only be
people because of its beauty, even if it is inconvenient purchased when not enough

IDEATION Immersion space

We have carried out three rounds of creative diffusion, recorded many small "The Book of Dong": the pattern of
inspiration points, combined the related small inspiration points, and formed three Dong brocade that can be understood
main directions: Dong books, urban pop up exhibitions and emotional ties
After a failure of in-depth directional divergence, we conducted another thought Dimon Tourist Routes Use Dong Yi emoji for Hear Dong Yi's phone booth:
divergence through discussion and finally determined the output direction interactive communication A telephone booth device set in
public places, whose telephone
Dong Clothing Pieces Obtain the pattern seal keypad is composed of various
Collect fragments and piece Dong ethnic patterns. The
together the complete Dong Chapter of the first station Tickets to Dimen audience listens to the sound of
clothes by visiting and exploring → the last station Dong clothing production and
the Dong nationality use by dialing the phone
Dong Nationality Characteristic Weaving
Dong clothes doll blind box Culture Interactive Experience Device Co branding to expand influence
Co branding to expand influence
Immersive experience combined with sound and light The combination of Dong
clothing patterns and modern
Slide up to interact with e-weaving products -- the new feeling of
the products
Record the knitting process
of the Dong grandma

Body feeling interaction: Dong Obtain pattern seals → listen to the voice of Dong clothing
dance+Dong clothing pattern → enter the online community and communicate with friends

FINAL DESIGN

Touch point Interaction

These are the three touch points we finally designed. While they are independent, Winding
they are also closely related to each other. Urban residents can enter the online
Dong clothing culture circle through simple offline interaction and operation, and Shows the process of winding
further interact with Dong clothing culture online the embroidery belt

Urban pop up exhibition Weave

Let urban residents experience Shows the process of spinning Dong cloth
the small moments of daily life
in a dome, manage and feel Dong Clothing Poster
the fun of Dong culture
We use posters to show the long and
Interactive poster complicated process of the Dong
clothing from silk to cloth, which is not
QR code only the expression of the Dong
people's hard work in making clothes,
but also the display of the Dong culture

Blue growth

Through MR technology, traditional
dome patterns can girl in every blue
corner of the city
MR

Applets Head Tails
The Book of DONG
Dong Yi Small Card Rag Interactive screen
Form a cultural circle of Dong
nationality in the city in direct current Get a small card of Dong clothing Shows the traditional embroi- Through corresponding interaction with interactive devices, experience the charm of
with the culture online and communi- culture by experiencing interactive dery patterns of Dong clothing small moments in Dong people's life, such as weaving, headband wrapping, wearing
cate with culture posters, listen to the voice of Dong Dong clothes, etc., and feel the fun of Dong people's life
clothing, and enter the online social Get a small card of Dong clothing culture through experience and enter the cultural Dong Nationality Culture Poster
circle of Dong clothing culture circle of Dong clothing
Through the posters of the culture and scenery of the Dimon Dong Village, the cultural
Blue growth customs of the Dong people are displayed, so that urban residents can see the customs
of the Dong Village and attract people's attention and feel the traditional beauty

VIRTUAL COMMUNITY BLUE GROWTH

AR MR VR Blue Growth

Augmented Reality Mixed Reality Virtal Reality The use of MR technology to bring the Dong patterns into the city through mobile
Digital content Digital Digital phonecameras, we can see that the Dong patterns grow in every piece of blue in the
On top of the real world city, so thatpeople can find more possibilities for the combination of Dong clothing
Interacts with Environments that culture and modernity
the real world shutout the real world At the same time, Dong patterns will also be integrated into various modern products,
andco branded products of Dong clothing patterns will be issued in cooperation with
variousbrands, so that people can see more possibilities of integrating Dong clothing
culture with modernity

Your Dong Book Dong Moments Phone scanning

Dong Book is like a museum. You can not only see the Here you can see the small partners who are interested in Use mobile phones to connect yourself with the
patterns you have collected, but also see the scenery and Dong culture and Dong clothing culture like you, and make Dong clothing world and open the door to a new
people you have visited and recall your history conversations with them world of Dong culture

Easter eggs museum Blue growth Scanning IP&Co Branding&Collection

Through the Egg Museum, people can view the collected You can see the strong vitality of the combination of Dong
Dong clothing patterns, and also see how much they still culture and contemporary culture, and you can also check
have unknown, which stimulates people's desire to explore your past collections

STORY BOARD FUTURE DEVELOPMENT

3 4
Blue growth More possibilities

Explore more Dong culture through blue growth, The Dong culture can be combined with more elements to
experience the charm and significance of Dong generate new chemical reactions and more possibilities, thus
patterns, and explore more possibilities spreading its own culture

1 Experience the details of dif-
The interactive poster ferent national traditional life

Passers by have a preliminary Not limited to the same carrier
understanding of Dong clothing (such as bus stop plate)
culture through interactive stop More different forms
signs of attractive interactions

2 Applied to different
The interactive poster minority cultures
Popularize and inherit more
Through the posters of the culture and scenery of the Dimon traditional ethnic cultures
Dong Village, the cultural customs of the Dong people are
displayed, so that urban residents can see the customs of
the Dong Village and attract people's attention and feel the
traditional beauty