JOHOR BAHRU HERITAGE MUSEUM The first prime minister in Johor was Dato' Jaafar bin Muhammad? V I S I T O R S I N T E R P R E T A T I O N S E R V I C E " The difference between good and bad architecture is the time you spend on it." EDITION! 2020 THE PASIR GUDANG WORLD KITE FESTIVAL 2020 Chinese Historical Places around JB @tourismjohor @tourism.johor Tourism Johor #explorejohor MARCH 2020 VISIT JOHOR 2020
C O NTENTS Purpose of Technical Report Overview of Visitors Interpretation Services in Malaysia Background of Johor Bahru Heritage Gallery Kwong Siew Kite Museum Figure Museum @ Muzium Tokoh Chinese Heritage Tiong Hua Survey data SWOT analysis Printed Media ( Brochure & Poster) 3 - 7 1.0 Introduction 8 - 26 2.0 Background of Study Area 27 - 29 2.1 Inventory of Media Interpretation 30 - 34 2.2 Situational Analysis 35 - 40 3.0 Development Visitor Interpretation Services Proposal 41 4.0 Conclusion 42 - 44 References 45 - 47 Appendix MAGAZINE Created By : H I S T O R I C A L M A G A Z I N E | 2 Get to know more about historical places 1. NUR FATIN RABIHAH BINTI JALILUDIN (09DUP18F1008) 2. NURUL IZZANI BINTI SOFIAN (09DUP18F1004) 3. NUR FATIN RABIHAH BINTI JALILUDIN (09DUP18F1008) 4. NURUL IZZANI BINTI SOFIAN (09DUP18F1004)
B Y D U P 4 T O U R I S M M A N A G E M E N T F I R S T E D I T I O N INTRODUTION H I S T O R I C A L M A G A Z I N E | 3 2
To ascertain is it true or not on what we find out on website and what is going on real life. To investigate how to attract local people to preserve the historical site without being left out and forgotten. To identify the reason why historical site in Johor are not managed and left behind To explore the historical site in Johor to gain more general knowledge not only in website. A) PURPOSE OF TECHNICAL REPORT H I S T O R I C A L M A G A Z I N E | 4
VISITOR INTERPRETATION SERVICES The existence of this service has increased the country ' s revenue due to domestic and local tourism attractions. In addition, the service also provides employment opportunities for local and rural residents. The visitor interpretation service in Malaysia is one of the fastest growing national income streams. This word have been heard by many people but the way their understand the meaning is not everyone know. This word may have a wide range of meanings for people based on their background, training or experience in the interpretive profession. From Us National Association, interpretation is a communication process that forges emotional and intellectual connections betweenthe interests ofthe audience and the meanings inherent to the resource. But in other word, it is a communication that goes beyond facts to reveal what things mean, how they fit together and why they matter. In Malaysia It is an unlimited service and does not just happen in the tourism industry. However, the Service has made many foreign tourists confident to visit Malaysia. It is because of the perfect management that have been done by the industrial and how they try to achieve their goals. The way the did was increasing their understanding by attending the course that related to this professionalism. Interpretation skills have various techniques that can be seen either from interpretive way or media. Interpretive is a technique that assists audiences through communication media in making both emotional and intellectual connections with resources. Whereas, media is a medium through which a message is transmitted to its intended audience, such as print media or broadcast(electronic) media. H I S T O R I C A L M A G A Z I N E | 5
GOALS AND OBJECTIVES To discover some of the historical places on Johore while make some suggestion how to promote our historical site by intrepretive media The historic museum has many historical relics and is almost idle. So this should be taken seriously by the authorities as it is a source of economic benefits to the country. Heritage places in Johor Bahru are well known Today, our young people care about technology without looking at the benefits that can be contributed to this country. Therefore, by engaging youth today, it will be an example that will attract more young people to engage them. Engage youth in the preservation of museum heritage in visit Johor 2020 The historic johor building has unique architecture and is mostly located around the city of Johor Bahru. Most tourists love to visit the uniqueness of Malaysia. This issue should be taken seriously in order to reduce the number of tourists Preservation of heritage museum sites. GOALS OBJECTIVES H I S T O R I C A L M A G A Z I N E | 6
Johor certainly isn't among the world's oldest cities, being formed just a little over 150 years ago in 1855. Sultan Sri Abu Bakar Ibni AlMarhum Tun Temenggung Raja Daing Ibrahim founded Johor and set up a small headquarters. He named it village Tanjung Puteri. Just 3 years later, the village that would later transform to modern day Johor, was renamed Iskandar Puteri in 1858. But, at 1866 Ibrahaim's son, Bakar, gave the village its current name of Johor Bahru. The final naming was part of the opening day ceremony of The Istana Besar, The Grand Palace. The new name also marked the opening ceremony of the village's renowned Grand Palace and today the palace houses the Royal Abu Bakar Museum which is filled with many historical artifacts and heirlooms from Johor's history. Next, after one year end of World War II, the town of Johor was now gaining recognition as a symbol of independence from British rule. To this point, Malaysia had been in British territory for over 100 years, since 1824 when the Anglo-Dutch Treaty was signed. Dato Sri Onn bin Jaafar, who would later go on to become Great Minister of Johor, formed the United Malay National Organization to contest Britain's overzealous citizenship laws for non-Malay people. During the next few years, Malaysia would gain its independence, while nearby Singapore would later separate from Malaysia entirely in 1965. After its independence, Johor build industrial factories and began adding the modern suburbs in the city namely Tebrau and Plentong. By 1994, the capital city of Johor Bahru was officially named a city on New Year's Day of that year. The Dataran Bandaraya was built to commemorate this change in status and is a symbol of pride for many born before and shortly after this timeframe. J O H O R B H A R U HISTORY Sultan Sri Abu Bakar Ibni Al-Marhum Tun Temenggung Raja Daing Ibrahim Dataran Bandaraya now Dato Sri Onn bin Jaafar H I S T O R I C A L M A G A Z I N E | 7
HISTORICAL ATTRACTION Once a year, go someplace you ' ve never been before JOHOR BAHRU H I S T O R I C A L M A G A Z I N E | 8
E S T A B L I S H E D I N 1 8 7 8 KWONG SIEW GALLERY Kwong Siew Clan Association 2.0 BACKGROUND HISTORY OF THE ATTRACTION : No. 24 Jalan Nam, 80000 Johor Bahru, Johor Malaysia : RM5 for adults, RM3 for children and student : 9:00 am – 5:00 pm : Monday (off) : 07-2233682 It is two units of adjoining double storey shop lots donated by Wong Ah Fook. This building is home to priceless artifacts that record the transition process of Chinese immigrants to labour and settlers in Johor Bahru which they call “Sin Sua” or “New Hill” in Teo Chew, a new place for them to work hard to earn their fortune for a better future. Working tools, Chinese opera costumes, jewellery, opium pipes, the ancestry photos and items belonging to the Wong family and so on are all well kept within this building. This very building safeguards the story of the Teo Chew immigrant settlers in Malaysia and holds a special meaning to many people. INFORMATION Johor Bahru Kwong Siew Heritage Gallery building used to be the headquarters for the Kwong Siew Clan Association which was established in 1878 by a prominent character in Johor Bahru called Wong Ah Fook. Written by Aina Nuha H I S T O R I C A L M A G A Z I N E | 9
HISTORY OF THE AREA JOHOR BAHRU HALL E S T A B L I S H E D I N 1 8 7 8 1878, it was initiated by Huang Yafu, the pioneer of Johor Bahru. It has founded by Guangzhao. The Prime Minister, late Huang Yafu taking the place behind the pavilion as a place for the villagers to save and stop funerals and awarded Tan Fu the director followed by Huang En and Qin Gennan. In 1906, Huang Yafu gave away two shops and one lot in Zhaonan Street as the new address of our museum. Qingyunju, Yilidian, Tongjitang, Guangnanli Xiangyuan, Nanlizhan, Guanzhenju, Guangfutian, Guangyilong, Guangxiang, Zheng Tingxi, Huang Guangrong, Chen Yuheng, Huang Quanbiao, Lin Bawei founded the associate director so he launched a fundraising with the concerted efforts of fellow villagers to raise money and then started the construction of Kuo Kon and completed at 1907, and moved in. Therefore, Mo Dao in order to promote the unity of the overseas Chinese to promote learning and lead is the founder of a wide and flexible school in year 1912 is the first year of the Republic of China.Next, at year 1955 Guangzhao Foreign youths participate in exercise, Social welfare and charity education services. Then, at 1965 the association launched the construction of Guangzhao Guild Hall, Dato 'Wong Shu Fen the chairman of the expansion committee but has not been approved by authorities until year 2000 and this Council is under the force of the council members and finally purchased a new three-storey clubhouse at No.7, Jalan Permas Jaya 9/1, Bandar Baru Permas Jaya, 81750 Johor Bahru. Celebrated 100 Anniversary party and also published the year Special Issue for the Centennial of Johor Bahru at the year 1978. In 2001, celebration of 123 Anniversary party which is republished by Guangzhao Guild Hall 123 Anniversary Special. 2008, republished Special Issue for the 100th Anniversary of the Johor Bahru Convention Center and create a celebration with celebration 130 Anniversary. GUANGSHAN CONVENTION CENTER Chinese Lion Dance Costume and the musical instrument for the Lion Dance The equipment Chinese immigrant used when works Do more things that make you forget to check your phones H I S T O R I C A L M A G A Z I N E | 1 0
PAGE 2 5 E S T A B L I S H E D I N 1 8 7 8 H I STORY OF JO H OR B A H RU OPENING A CENTURY WONG A H FOOK WONG AH FAMOUS FOR THE MALAYSIA STATE OF JOHOR PORT OWNERS AND ENTERPRENEUARS. Wong Ah Fook home is in Taishan Fuji, in Southeast Asia as Huang Fu or Huang Yafu. Wong Ah Fook in 1853 moved to Singapore, formerly a carpenter, only after the development of rubber plantation owners and builders, more than the Johor royal family in high regard after became the Johor state government’s main building contractor. Wong Ah Fook and Sultan Abu Bakar and the relationship between Queen Fatimah (yellow sub Johnson) is very much better. Many historic buildings in Johor Bahru almost all built by him, including the Istana Besar and Johor Bahru prison.54Years, Huang Yafu, 16, coming to Singapore by boat and it was that he started his small business. Huang Yafu first arrived in Singapore, formerly a carpenter, low income because of frugality and started to have some savings. 18So he ventured to start his own construction contracting business. Huang Yafu, at the aged 34 returned to China to marry his wife, Zhao's and Peng's and returning to Singapore at the request of the Johor government. Huang Yafu started his own business and became one of the largest government building contractors in Johor at the time. 1903, Johor Sultan praised Huang's contribution to Johor Special Issue SMJ Meritorious Medal to Huang Yafu. In addition, thanks to the praise and trust of the Sultan of Johor to let Huang Yafu build the Johor Grand Palace and Johor Bahru Prison. 1878 Years, Huang Yafu is a united folks and he established Guangshan Guild Hall and since 1878 year to 1918, he served as the president of the Guangshan Guild Hall in Johor Bahru. 1906 Years, Huang Yafu will be in the heart of Johor Bahru, two shop houses and a piece of land on Zhaonan Street in a prime area next to the Singapore-Malaysia checkpoint as a clubhouse for the club Hall building in 1907 Year. 1905 Years, Huang Yafu, Qiu Yanbin, Lu Yinjie, He Leru and 27 famous Chinese businessmen opened Singapore Yangzheng School. 1910 Years, Huang Yafu established Guanghui Zhaoliu Hospital. In 1911, Huang Yafu officially signed the document with the colonial governor, John Anderson. Guanghui Zhaoliu Hospital successfully achieved 99 Title deed for the year and get special offers at the same time which is annual land tax only has to be paid 1 Yuan. Later, Huang Yafu also bought a large area of land for Chinese Yishan use. Huang Yafu Street is named after Huang Yafu. At 2010, the old two-story building of the Guangzhao Guild Hall in Johor Bahru has been converted into a cultural Relics Hall. The Chinese Opera costume The old telephone and iron and the old music equipment H I S T O R I C A L M A G A Z I N E | 1 1
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1. Contact us through inbox or email to [email protected] 2. Your simple details like your name and phone number. 3. Attach photo a jpeg file type it would be good. 4. Kindly provide us the photo's circa time; it can be either an accurate date or approx. date (eg. 1960-1963) 5. Description Unlimited words. Product & Activity Old Photographs Crowdsourcing Campaign 36 How to join: Kwong Siew Heritage Gallery was launched Old Photographs Crowdsourcing Campaign and it is online. While the Chinese New Year, chat with the elders at home, do not let the good memories disappear in the giant wheel of the times. This campaign is to preserve the collection of the Guangzhao Guild Hall in Johor Bahru, go deep into the history of the Guangzhao Guild Hall, and understand the changes of the Chinese society in Johor Bahru. Let people participate in the activities of the cultural relic museum, so that the cultural relic museum can achieve the purpose of education and promotion of cultural assets. Preserve the collection of Guangzhao Guild Hall in Johor Bahru, deepen the history of Guangzhao Guild Hall, and understand the changes of Chinese society in Johor Bahru. At the same time, it also promotes people's participation in the activities of the cultural relic museum, so that the cultural relic museum can achieve the role of education and promotion. From 2 until 31 January 2020, Mission: (This is the poster of the campaign) H I S T O R I C A L M A G A Z I N E | 1 3
PASIR GUDANG KITE MUSEUM MAJLIS PERBANDARAN PASIR GUDANG S I N C E 2 0 0 2 sir Gudang Kite Museum (Malay: Muzium LayangLayang) is the first museum in Malaysia to present a history of kites. It has been opened since 2002 as a monument to all kiters throughout the world. An exhibition includes a lot of colorful kites, information posters and video about Pasir Gudang International Kite Festival. The museum has an unique working windmill whose mechanism works to generate enough electricity to supply : Aras 19, Menara Aqabah, Jalan Bandar, : Adult: Foreigners RM3/ Malaysians RM2; Children RM1 : Daily 8:30am – 5:00pm (Break 1:00 – 2:00pm), Friday 9:00am – 5:00pm (Break 12:15pm – 2:45pm) : 07-252 7796 2.0 BACKGROUND Written by Yap Yee Shuen INFORMATION H I S T O R I C A L M A G A Z I N E | 1 4
At the main exhibit area, there are about the Malaysian traditional kite, the “wau”. One of the unique wau on display is the Wau Kucing, which means cat kite in Malay. The kite will let out a high-pitched sound when you fly due to its material vibrating against the wind. It sounds like a cat’s meow and is believed to ward off evil spirits as well as forecast the weather. There are also other traditional waus on display. History of Pasir Gudang Kite Museum Bukit Layang-Layang Pasir Gudang Kite Museum, Johor is also known as Muzium Layang-Layang by the locals. It is located on top of a hill, affectionally known as the Bukit Layang-Layang. The museum has an unique working windmill whose mechanism works to generate enough electricity to supply the daily needs of the museum.The three storey museum is opened in 2002 in appreciation to the contributions of the Malaysian and International kite flyers. Bukit Layang-Layang is also home ground to the annual Pasir Gudang Kite Festival for twenty-one years. It is usually held in the first quarter of the year. This unique event, where kite flyers from all over the world come and display their kites, flying them high and proud. Over the skylines of Pasir Gudang. There are kites of various sizes, small and huge, made different shapes and unique designs giving splashes of colour to the blue skies of Bukit Layang-Layang. The interior of the museum The main entrance of Pasir Gudang Kite Museum. H I S T O R I C A L M A G A Z I N E | 1 5
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S I N C E 2 0 0 2 Product and Activity A Newsletter for the Students of Beechtown High School Majlis Perbandaran Pasir Gudang, Tingkat 19, Manara Aqabah Jalan Bandar, 81700 Pasir Gudang, Johor, Malaysia Phone : 07-2457777 Fax: 07-2515260 Email : [email protected] www.mppg.gov.my Pasir Gudang World Kite Festival Is a prestigious annual event and had been listed in Johor Tourism Calendar in particular and Malaysia in general. The well success festival is organized since 1995 by Pasir Gudang Municipal Council (MPPG) with the cooperation of Johor Tourism Department, Johor Art and Culture Department and Johor Kite Association. With its own uniqueness and distinctive attraction, the festival has always been intriguing to the visitors and tourist whom come to witness the kite’s fraternity across all continent creativity and passion through their remarkable and colorful design of kite at Bukit Layang-Layang, Taman Bandar, Pasir Gudang, Johor, Malaysia. Not forgotten our own National Kite from all over the country that vibrant and proud in showing the art of traditional Malaysia kites made of natural substances such as bamboo and paper based motif with and incredible enthusiastic value. Demonstration of creative and colorful kites by international participants. Demonstration of traditional kites of Malaysia by local participants. Giant Kites performance by Johor Kite Association. Rikkaku Challenge. o Public Kite workshop by International and local participant. o Stunt Kite and Revolution Kite Performances. Lollypop Drop performances. Cultural Performances. 10th Anniversary or Pasir Gudang Kite Museum. Sales booths. Pasir Gudang World Kite Festival SECRETARIAT OF PASIR GUDANG WORLD KITE FESTIVAL H I S T O R I C A L M A G A Z I N E | 1 7
EXPLORE MORE Various of kites round the world are shown at Kite Museum The sport kite and buggy Interpretive media which is video at second floor H I S T O R I C A L M A G A Z I N E | 1 8
F I G U R E M U S E U M @ M U Z I U M T O K O H BUKIT SENYUM B U I L D I N G O F D A T O ' O N J A A F A R The Figure Museum (Malay: Muzium Tokoh) is a museum in Johor Bahru, Johor, Malaysia. The museum building was originally constructed in 1893 in British Malaya.The museum is housed in the Dato’ Jaafar Building, which was the official residence of Jaafar Muhammad, the first Chief Minister of Johor. The building was constructed in a 100-hectare of land on Senyum Hill. The building resembles the British Royal family buildings Hardwick Hall in the United Kingdom. The building consists of three floors and four towers at its each corner. 2 . 0 B A C K G R O U N D Written by Nur Fatin Rabihah INFORMATION Jalan Lingkaran Dalam, Bukit Senyum, 80400 Johor Bahru, Johor Daily - 9.30 am - 4.30 pm Friday (closed) 07-222 8802 H I S T O R I C A L M A G A Z I N E | 1 9
There is a history of Johor and Johor Sultanate. History of Johor Figure Museum or local people called it as Museum Tokoh, is known only as the remains of an old building left by Alahyarham Dato ’ Jaafar Muhammad, which is the first Chief Minister of Johor, where this building was his official residence in 1896. This building is 121 years old and started to built in 1893 to 1896 where it was 100 acres wide. A lot of people do not know the existence of this museum including local citizens of Johor itself due to the lack of promotion by Yayasan Warisan Johor which is the one who assigned to operate this museum. the museum displays all the picture of all the chief minister of Johor over time and information ’ s This hill was named as Bukit Senyum where it was 100 acres wide and the late Sultan Abu Bakar smiled with the idea of its construction of this building and it meaning his approval. Alahyarham Dato ’ Jaafar sees Johor can be seen in a holistic perspective when resident are built on a higher ground. Due to that, he chosen to built his own resident on Bukit Senyum. Alahyarham Dato ’ Jaafar got his inspiration to built this building when he visited England and saw Hardwick Hall and Matlock Mansion. H I S T O R Y O F B U I L D I N G Matlock Mansion Hardwick Hall How the building looks like when the goods in this building was auctioned and left empty Left view of the museum H I S T O R I C A L M A G A Z I N E | 2 0
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Initially the area of this building as 100 acres and locates 2 big swimming pools, a mini Japanese Park, Stables, farm, vegetables farm and an orchard but now only left to 1 acre due to modernization and only the rumainants resident building of the former first Chief Minister of Johor remains the same. After the death of Alahyarham Dato; Jaafar, this building was taken over by the state government of Johor in 1920 and all the goods in this building was auctioned and left empty. the architecture of this building is said to be 80% remains as initial. the architecture of this building is said to be 80% remains as initial. During the conquering era of Japanese and British In Malaya this building was used as their military headquarters. This building also had been used as the first Maktab Perguruan Bahasa in 1954 before relocated in cheras. era. mural which is painted by an Indian painter using enemies blood from the Japanese and British C Official document oconut grater that has various unique Video show at ground floor Other video show which is interpretive media at second floor Music instrument Bunting that showed place to visit in Johor Bahru H I S T O R I C A L M A G A Z I N E | 2 2
Johor is a four-storey shop house and can be identified by the pair of long hanging red Chinese lanterns outside. The building has been around since 1048, acquired by the Tiong Hua Chinese Association as their office space in 1948 and was designated a museum in 2005. It is the first records of Chinese arriving in Malaysia, dating all the way back to the Ming Dynasty (the 1300s) for trade and business and also Chinese from different parts of China, from the five dialect groups which is the Hainanese, Cantonese, Hakka, Hokkien and Teochew comes to Johor to making a living. Besides, you will see photos and artefacts of Chinese immigrants between the 1800s and 1900s and learn about the role of the Chinese play in growing plantations such as Gambier, pepper and pineapple. These plantations have contributed to the growth and economy of Johor. A unique collection of exhibits and artefacts are displayed in the museum with the aim to preserve the history and heritage of the Chinese immigrants in Johor in modern history. The objects include photos, news articles, suitcases, currencies, tools, books and even traditional boats just to name a few items. You will also learn about the history where Chinese fought during World War II against the Japanese. 2.0 BACKGROUND (The building of Museum) Main entrance for the museum INFORMATION :42, Jalan Ibrahim, Bandar Johor Bahru, 80000 Johor Bahru, Johor :Daily 9 a.m.- 5p.m. Monday (off) :RM 6 (adult) RM 3 (children & citizen) : 07-224 9633 The Chinese Heritage Museum, JOHOR BAHRU CHINESE HERITAGE H I S T O R I C A L M A G A Z I N E | 2 2
The Johor Bahru Chinese Association, formerly known as the Overseas Chinese Office of Johor, was founded in 1922. According to Zhuan Zhuan of Liang Shu, the trading center on the Malay Peninsula in the sixth century is now the Dunxun country of the Xinglou River in the northeast of Johor. When the Dutch occupied Malacca in 1641, and few years later, the Chinese population surged. According to historian Alexander Hamilton, between 1657 and 1661, Johor had inhabited about a thousand diligent Chinese, engaged in the trading of pottery, tea, and tobacco. In 1825, the young German dean Ibrahim succeeded to the throne. In order to counter the strong economic activities of the British, he promulgated the "Hong Kong Owner System " in Johor in 1844 and encouraged Sing Chau The Chinese moved north to Johor for reclamation. In 1930, Yao Yizhai initiated the organization of the Chaozhou Society, and in 1933, the Chaozhou Bayi Gui ld Hal l was official ly establ ished. The leaders were Lu Nanshou and Chen Hej i . Next, Dato 'Guo Heyao made a major contribution to me during his presidency with his perseverance, he final ly obtained a court order in Apri l 1981. Summarizing the role played by the Chinese Society of Johor Bahru over the years, there is no doubt that this core organization of the Chinese community in Johor Bahru has played a great role in the development of the various fields of the Chinese community, and has made great contributions. However, with the advancement of the historical wheel and the increasingly compl icated social development, the tasks she wi l l shoulder in the future wi l l become more and heavi ly. HISTORY WR I T T EN BY NURUL I Z ZANI The rapid development of Johor Bahru in the forty years from the opening of the port in 1855 to the death of Sultan Abu Dhaka. Huang Yafu is an outstanding barefoot architect. He owns and develops the land around Yafu Street. In 1895, Sultan Ibrahim inherited the throne. During this period, the gum and yellow pear industries introduced by Chinese Chen Qibai and his descendants Chen Jiageng replaced the large-scale cultivation and production of pepper and honey, making Johor an extremely rich state. In 1917, His Royal Highness promulgated the "Regulations on the Abolishment of the Rights and Interests of Hong Kong Owners", with a compensation of 1 million yuan to recover all deeds and privileges granted to Hong Kong owners. At that time, the Fujian Tongxiang Association was established in the 1920s and was reorganized in 1927, the leaders were Zhuo Yawen, Wu Wenzan, Xu Wenzhi, and Shilian. The first storey exposition The gambier seeds being made and processed The view inside Chinese Heritage Museum which shows about the history of World War II H I S T O R I C A L M A G A Z I N E | 2 3
What's inside? The altar of of a secret society Japanese soldier's hat Japanese army rice container The maritime trade Porcelain of Ming Dynasty H I S T O R I C A L M A G A Z I N E | 2 5
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B Y Q R C O D E M U S E U M & G A L L E R Y SURVEY H I S T O R I C A L M A G A Z I N E | 2 7
Survey for Historical Places & Museum in Johor Bahru Here are 10 questions that be given to conducting a survey to investigate how to attract local people to preserve the historical site without being left out and forgotten in Johor Bahru as Johor is the year of visit to Malaysia 2020 Did you know that the total of tourist or visitors that came to the museum has decreased? So, here are some research that we make to know the reason why museum in Johor Bahru were forgotten and some of them is abandoned. H I S T O R I C A L M A G A Z I N E | 2 8
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2.2 SITUATIONAL ANALYSIS H I S T O R I C A L M A G A Z I N E | 3 0
S W O T KWONG SIEW HERITAGE GALLERY F IGURE MUSEUM CHINESE HERITAGE MUSEUM KI T E M US EU M S T R E N G H T Uniqueness Interesting exhibition Comfortable for tourist Easy to understand the exhibition High quality products Parking provided No entrance fee Interpretive media are used such as video on flat screen Interesting exhibition Comfortable Parking Uniqueness Sightseeing Localization for tourist Attractive conversion High visitor numbers, Build in good location. Digital collections already established with high quality images of most works in the collection. programme good location. H I S T O R I C A L M A G A Z I N E | 3 1
S W O T W E A K N E S S Less interpretative media such as audio Staff not friendly No parking provided Small number of visitor KWONG SIEW HERITAGE GALLERY F IGURE MUSEUM Less visitors number Few staff members are not friendly So much to see but little thing to do Poor promotion Onsite communication Small number of visitors Lack of promotion among tourists CHINESE HERITAGE KI T E M US EU M MUSEUM Lack of Has only few museum staff. co-ordination development initiatives. H I S T O R I C A L M A G A Z I N E | 3 2
S W O T OP POR TUNI TY Learn about history of Chinese immigrant in Johor Bahru. Tourist can see the artifact that used by the Chinese immigrant by their own eye Gain more knowledge about Chinese history Tourist or visitor from local or internasionals can get the experience KWONG SIEW HERITAGE GALLERY F IGURE MUSEUM Intern and job opportunities in industry tourism are widely Tourists can see how Johor figure trying to develop the country in their own way Expanding market Expanding tourist base KI T E M US EU M Increasing number of tourists Maintenance of some old buildings Raise awareness on cleanliness of surrounding CHINESE HERITAGE MUSEUM More Special events and festival can be held here. co-ordination of marketing activity H I S T O R I C A L M A G A Z I N E | 3 3
S W O T T H R E A T Know the history of Chinese in Johor Bahru Learn new thing about Chinese culture Crowned cause of no parking area Boring because only need to read KWONG SIEW HERITAGE GALLERY F IGURE MUSEUM Will be closed if abandoned and the number of tourist less Impression that it is just building Attraction rates have dropped dramatically KI T E M US EU M May not be attractive for millennials Safety and security CHINESE HERITAGE MUSEUM Publicity not drawing enough attention to compete with other historical museum. Lack of support from government and local authorities. H I S T O R I C A L M A G A Z I N E | 3 4
DEVELOPMENT VISITOR INTERPRETATION SERVICES PROPOSAL BROCHURE AND POSTER 3.0 H I S T O R I C A L M A G A Z I N E | 3 5
BROCHURE BY AINA NUHA H I S T O R I C A L M A G A Z I N E | 3 6
BROCHURE BY NUR FATIN RABIHAH H I S T O R I C A L M A G A Z I N E | 3 7
POSTER BY NURUL IZZANI H I S T O R I C A L M A G A Z I N E | 3 8
BACK PAGE POSTER H I S T O R I C A L M A G A Z I N E | 3 9
H I S T O R I C A L M A G A Z I N E | 4 0 BROCHURE BY YAP YEE SHUEN
Conclusion Historical places play the important role in getting a better knowledge about the culture, traditions, beliefs and religions in Johor. Without history one would have no idea about the origin and struggles done by the freedom fighters and various other people for freedom and other human rights. There are various old buildings in almost every part of the Johor which represents history of that region. Although most places have sites of historical interest and a variety of museums to visit, it is predominantly tourists who come to see them, not local people. Despite this, the visitor interpretation service has been used here enhance the tourism growth in Malaysia. By doing so, it helps assist visitor in developing appreciation and understanding history of the places visited. The perception of museums and historical sites could be changed by holding events at these places. For example, the service provider could hold cultural festivals or galas for the community to celebrate a unique aspect of that particular place. Thereby, people get more motivated to visit the historical place not just to gain knowledge but also to spend their leisure time for pleasure. To conclude, the historic buildings are part of the nation’s history and local sightseeing. The historical places in Johor should be preserved and well-managed for the future generation reference. H I S T O R I C A L M A G A Z I N E | 4 1
5.0 REFERENCES P H O T O • L I N K H I S T O R I C A L M A G A Z I N E | 4 2
1. https://en.wikipedia.org/wiki/Johor_Bahru 2. http://www.world-guides.com/asia/malaysia/johor/johor bahru/johor_bahru_history.html 3. https://jb-tionghua.org.my/main/ 4. http://blog.travelbuddee.com/chinese-heritage-museum-johor/ 5. http://ksjbstory.gbs2u.com/bd/index3.asp userid=64320043&idno=3 6. https://www.facebook.com/KwongSiewHeritageGallery/ H I S T O R I C A L M A G A Z I N E | 4 3
7. http://www.ywj.gov.my/ 8. http://johortravel.com/chinese-heritage museum/ 9. http://blog.travelbuddee.com/chinese-heritage museum-johor/ 10.https://www.malaycv.com/ H I S T O R I C A L M A G A Z I N E | 4 4
6.0 APPENDIX BROCHURE FROM KWONG SIEW GALLERY ENTRANCE TICKET FOR KWONG SIEW GALLERY AND KITE MUSEUM H I S T O R I C A L M A G A Z I N E | 4 5
GOOGLE FORM FOR SURVEY H I S T O R I C A L M A G A Z I N E | 4 6
H I S T O R I C A L M A G A Z I N E | 4 7
HISTORY DOESN'T CHANGE THE PAST, BUT LIKELY IT CHANGES THE FUTURE -MOHDMUSTAFA90