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DISCOVERING YOUR MARKET
FINDING COLLECTORS
ONLINE PRESENCE

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Published by Roscoe Lee Owens, 2021-04-01 05:42:16

Artist Workshop 2021

DISCOVERING YOUR MARKET
FINDING COLLECTORS
ONLINE PRESENCE

Keywords: Success Educate Passion online Collectors Networkinga

Passion. Focus. Create.
Work and Follow-up

How to Market Your Art: Before,
During and After an Exhibit or Show





ARTIST • DISCOVERING YOUR MARKET
WORKSHOP • FINDING COLLECTORS
• ONLINE PRESENCE

Be You, get in the Game, Get your work seen, Make good Art. Envision
what your Art is about: What’s Your story / Adjust Strategies / Branding
Business Partners / focus on a one Year Plan / make an Artist Statement /
90 Day Journal recycle and revise / Attitude: Know your Elevator pitch.
Composition, Symmetry, Size, Dimension, Color Pallet, Brush Stroke:

Build Relationship Currency. Identify your Art Village:

1) Have emotional commitment
You need to care more about your message. Every word you say has
to mean something. You can have the best advice in the world but if
you are not emotionally committed to the message, nobody is going

to hear you. If you’re nervous while saying it, the message won’t
connect. Do it again, and again, and again, and again, until the
message is emotional.

THE SOCIETY OF
SOCIAL MEDIA

MARKETING

People looking for what you do

Art Collector Groups
Artist Vendor Groups
Art Enthusiasts Groups
Artists Networking Groups
blockchain technology



DISCOVERING YOUR
MARKET

2) Be Consistent
Make at least one piece of content every single day. This is your starting point.
Remember, the Social Media quantity leads to quality. The more you do it, the
better you will get, and you allow time for people to get to know you. Post daily
on Social Media but even if posting daily seems like an impossible task, build the
plan for you.

3) Reply to Comments
Reply to every single comment across platforms. When you respond on Social
Media people are likely to subscribe to your communications. Engaging with
current associates and turning them into supporters is the easiest way to gain a
following instead of just focusing on getting new people to find out about you.

WHAT’S YOUR PASSION?

• Pottery • Stains • Seasonal
• Clay • Repurpose • Photography
• Mud • Glass Art • Caricatures
• Canvas Paint • Murals • Portraits
• Paint on Glass • T-Shirts • Sports
• Ceramics • Acrylic • Sketch
• Air Paint • Apparel • Pencil

DOES YOUR
WHY MAKE
YOU CRY?

#SolutionsoverSituations

• Who is moved by your work?
• What Moves You?
• When can your work be purchased?
• Where can your work be seen?
• Why would people want your work?

4) Test, Test, Test
See what's not working and adjust constantly. Pick a metric or two and then test
your content against it consistently to try to find a winning formula. For Social
Media, my team and I look at supporters and We stay in touch by sharing new
information and newly created Art.

5) You + Audience
Create content with passion that you love. It must first mean something to you.
Then think about the supporters and audience. It must be something they care
about as well. Just doing what you love means you have a hobby. Just chasing
the audience will never work if you don’t love the process. It must be both. What
you love and what the audience wants.

EXPAND YOUR THINKING
THE ONLY ONE THAT CAN LIMIT YOU IS YOU…

On Apparel On Cups On Branding Materials On Purses & Bags

On Plates On Book Covers On Trains On Planes

ONLINE PRESENCE

WEB
PRESENCE

101

• Keep the Main thing the Main
Thing

• Make an IMPACT
• Don’t Over Complicate It
• Functionality
• Have a Purpose

BE A 5 STAR
BRAND

6) Collaborate
One of the fastest ways to grow any business is to find people who are already connected to
your target audience and find a way to work together. Look at the people who are influential
in your space and find a way to bring them value. The best places to start are the people who
you’re already subscribed to and you’re a part of their Network.

7) Evolve constantly
Artists and Entrepreneurs love doing different things. We like trying new stuff,
experimenting, evolving. Make sure that as you evolve as a person, your content evolves as
well. Don’t get stuck in a trap of continuing to produce content that you don’t resonate with
anymore and allow the past success to be the steps for your future growth.

MASSIVE
EXPOSURE

+
EASE OF
ACCESS
_____________

MASSIVE
EASE OF SALE

• Ports of Sales
• Distribution Sales
• Consignment Sales
• Commission Based Sales

ECOMMERCE

• Online Purchasing
• Ease of Access
• Logistics
• Reviews
• 24hr Sales Opportunities

DEVELOPING
COLLECTORS

PEOPLE PAY
SERIOUS MONEY
TO PEOPLE THAT

TAKE
THEMSELVES

AND THEIR
CRAFT

SERIOUSLY.

So, there you have it!
“Team-Work Makes The Dream Work”

A level overview of Social Media. If you want to really take this
seriously join us at our workshops online.
“Let’s stay Connected”

Roscoe Lee Owens 626-798-6848 [email protected]
www.ArtByRLO.com https://successexpressmktg.com

Success Express
Roscoe Lee Owens


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